| CL Colgate-Palmolive Co. | 7.36% | 122,138 | $11.4M | Reduce -3.3% |
| AAPL Apple Inc. | 6.74% | 47,174 | $10.5M | Reduce -4.4% |
| AVDV Avantis Intl S/C Value ETF | 5.16% | 115,118 | $8.0M | Add +25.1% |
| VEA Vanguard Ftse Developed ETF | 3.85% | 117,777 | $6.0M | Add +3.2% |
| IVLU iShares MSCI International V | 3.55% | 182,200 | $5.5M | Reduce -1.0% |
| VYM Vanguard High DVD Yield ETF | 3.45% | 41,647 | $5.4M | Add +0.3% |
| AVUV Avantis US Small Cap Value | 2.97% | 53,006 | $4.6M | Add +3.6% |
| IVV iShares Core S&P 500 ETF | 2.37% | 6,547 | $3.7M | Add +5.3% |
| VIG Vanguard Dividend Apprec ETF | 2.35% | 18,836 | $3.7M | Add +0.2% |
| MSFT Microsoft Corp. | 2.05% | 8,493 | $3.2M | Reduce -6.7% |
| IJR iShares Core S&P Small-Cap E | 2.00% | 29,782 | $3.1M | Add +5.0% |
| AVEM Avantis Emerging Markets Eq | 1.92% | 49,673 | $3.0M | Reduce -1.9% |
| IEMG iShares Core MSCI Emerging | 1.85% | 53,401 | $2.9M | Add +8.2% |
| XOM Exxon Mobil Corp. | 1.74% | 22,699 | $2.7M | Reduce -4.3% |
| VYMI Vanguard Int High DVD YLD Inc. | 1.72% | 36,372 | $2.7M | Add +1.9% |
| JNJ Johnson & Johnson | 1.70% | 15,900 | $2.6M | Reduce -1.0% |
| JEPI JPMorgan Equity Premium Inco | 1.59% | 43,317 | $2.5M | Add +1.5% |
| IJH iShares Core S&P Midcap ETF | 1.58% | 42,060 | $2.5M | Add +9.0% |
| PG The Procter & Gamble Co. | 1.46% | 13,344 | $2.3M | Reduce -1.8% |
| WMT Walmart Inc. | 1.45% | 25,708 | $2.3M | Reduce -1.9% |
| MCD McDonald's Corp. | 1.45% | 7,196 | $2.2M | Reduce -4.7% |
| CVX Chevron Corp. | 1.41% | 13,073 | $2.2M | Add +0.1% |
| RSP Invesco S&P 500 Equal Weight | 1.40% | 12,599 | $2.2M | Add +5.9% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 1.39% | 25,074 | $2.2M | Reduce -0.4% |
| JPM JPMorgan Chase & Co. | 1.36% | 8,614 | $2.1M | Reduce -12.6% |
| LOW Lowe's Cos Inc. | 1.30% | 8,658 | $2.0M | Reduce -0.1% |
| VSS Vanguard Ftse All Wo X-US SC | 1.28% | 17,167 | $2.0M | Add +60.6% |
| EQWL Invesco S&P 100 Equal Weight | 1.27% | 19,184 | $2.0M | Add +9.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.21% | 3,367 | $1.9M | Reduce -2.2% |
| VIGI Vanguard Int Div App Indx FD | 1.05% | 19,734 | $1.6M | Add +1.4% |
| AVES Avantis Emerging Markets Val | 0.93% | 30,512 | $1.4M | Add +6.4% |
| FISV Fiserv Inc. | 0.91% | 6,400 | $1.4M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.80% | 2,343 | $1.2M | Add +7.5% |
| FYLD Cambria Foreign Shareholder | 0.79% | 45,585 | $1.2M | Add +4.1% |
| COP Conocophillips | 0.77% | 11,465 | $1.2M | No change |
| UNH Unitedhealth Group Inc. | 0.77% | 2,293 | $1.2M | No change |
| ONEY SS SPDR R1000 Yield Foc ETF | 0.76% | 10,794 | $1.2M | Add +1.5% |
| NSC Norfolk Southern Corp. | 0.74% | 4,885 | $1.2M | No change |
| VFVA Vanguard U.S. Value Factor | 0.69% | 9,389 | $1.1M | Add +15.3% |
| PEP Pepsico Inc. | 0.65% | 6,749 | $1.0M | Reduce -7.8% |
| KO The Coca-Cola Co. | 0.64% | 13,808 | $989K | Reduce -1.4% |
| MO Altria Group Inc. | 0.58% | 15,000 | $900K | Reduce -1.0% |
| MRK Merck & Co. Inc. | 0.57% | 9,913 | $890K | Reduce -11.6% |
| HD Home Depot Inc. | 0.57% | 2,410 | $883K | Reduce -7.0% |
| ACN Accenture PLC Class A | 0.56% | 2,804 | $875K | No change |
| ABBV Abbvie Inc. | 0.53% | 3,927 | $823K | Reduce -2.7% |
| ETN Eaton Corp. PLC | 0.52% | 2,965 | $806K | No change |
| BRK.A Berkshire Hathaway Inc. Class A | 0.51% | 1 | $798K | No change |
| RTX RTX Corp. | 0.51% | 6,002 | $795K | Reduce -2.8% |
| AMGN Amgen Inc. | 0.51% | 2,523 | $786K | Add +12.5% |
| LLY Eli Lilly & Co. | 0.50% | 950 | $785K | No change |
| PM Philip Morris International | 0.49% | 4,770 | $757K | Reduce -8.6% |
| AXP American Express Co. | 0.49% | 2,808 | $755K | No change |
| SPGI S&P Global Inc. | 0.48% | 1,455 | $739K | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.47% | 7,409 | $731K | No change |
| V Visa Inc. Class A | 0.47% | 2,070 | $725K | No change |
| AMZN Amazon.com Inc. | 0.46% | 3,780 | $719K | No change |
| CI The Cigna Group | 0.44% | 2,082 | $685K | No change |
| EYLD Cambria Emerg Shrhldr Yield | 0.41% | 20,080 | $638K | Add +6.8% |
| ORCL Oracle Corp. | 0.41% | 4,536 | $634K | Reduce -0.7% |
| DHR Danaher Corp. | 0.40% | 3,014 | $618K | No change |
| DE Deere & Co. | 0.39% | 1,297 | $609K | Reduce -7.2% |
| COST Costco Wholesale Corp. | 0.39% | 641 | $606K | Reduce -0.6% |
| ARES Ares Management Corp. Class A | 0.39% | 4,090 | $600K | No change |
| CSCO Cisco Systems Inc. | 0.36% | 9,142 | $564K | Reduce -9.4% |
| ADP Automatic Data Processing | 0.35% | 1,791 | $547K | Reduce -1.9% |
| MPC Marathon Petroleum Corp. | 0.35% | 3,724 | $543K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.34% | 2,131 | $530K | No change |
| INTU Intuit Inc. | 0.33% | 841 | $516K | No change |
| UNP Union Pacific Corp. | 0.31% | 2,035 | $481K | Add +3.7% |
| GOOGL Alphabet Inc. Class A | 0.31% | 3,075 | $476K | Add +14.7% |
| HON Honeywell International Inc. | 0.31% | 2,241 | $475K | No change |
| EVRG Evergy Inc. | 0.29% | 6,615 | $456K | Reduce -3.0% |
| GE General Electric filed as GE AEROSPACE | 0.29% | 2,230 | $446K | No change |
| ICE Intercontinental Exchange Inc. | 0.29% | 2,580 | $445K | Reduce -1.0% |
| OKE Oneok Inc. | 0.28% | 4,364 | $433K | Reduce -4.4% |
| CAT Caterpillar Inc. | 0.26% | 1,236 | $408K | No change |
| CHD Church & Dwight Co. Inc. | 0.26% | 3,700 | $407K | No change |
| BMY Bristol-Myers Squibb Co. | 0.26% | 6,657 | $406K | No change |
| PSX Phillips 66 | 0.25% | 3,148 | $389K | No change |
| T AT&T Inc. | 0.25% | 13,554 | $383K | Add +3.3% |
| NUE Nucor Corp. | 0.25% | 3,184 | $383K | No change |
| NKE Nike Inc. Class B | 0.24% | 5,760 | $366K | Reduce -14.3% |
| WFC Wells Fargo & Co. | 0.23% | 4,925 | $354K | No change |
| DFS Discover Financial Services | 0.23% | 2,071 | $354K | No change |
| GLW Corning Inc. | 0.23% | 7,687 | $352K | Reduce -11.8% |
| SBUX Starbucks Corp. | 0.22% | 3,507 | $344K | No change |
| MDLZ Mondelez International Inc. Class A | 0.22% | 5,034 | $342K | No change |
| NVS Novartis AG-Sponsored ADR | 0.22% | 3,010 | $336K | Add +30.3% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.21% | 4,785 | $332K | No change |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.21% | 7,798 | $325K | No change |
| DVY iShares Select Dividend ETF | 0.20% | 2,279 | $306K | Reduce -5.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.19% | 1,100 | $302K | Reduce -15.4% |
| SYK Stryker Corp. | 0.19% | 806 | $300K | Add +18.5% |
| EMR Emerson Electric Co. | 0.19% | 2,726 | $299K | Reduce -6.8% |
| GOOG Alphabet Inc. Class C | 0.19% | 1,890 | $295K | No change |
| ABT Abbott Laboratories | 0.18% | 2,142 | $284K | No change |
| DG Dollar General Corp. | 0.18% | 3,190 | $280K | Add +74.3% |
| VZ Verizon Communications Inc. | 0.17% | 5,910 | $268K | No change |
| UPS United Parcel Service Class B | 0.17% | 2,428 | $267K | Reduce -2.6% |
| TGT Target Corp. | 0.17% | 2,529 | $264K | No change |
| HUN Huntsman Corp. | 0.17% | 16,709 | $264K | No change |
| MET Metlife Inc. | 0.16% | 3,167 | $254K | No change |
| AMT American Tower Corp. | 0.16% | 1,110 | $242K | No change |
| XEL Xcel Energy Inc. | 0.15% | 3,370 | $239K | Reduce -4.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.15% | 495 | $232K | No change |
| TXN Texas Instruments Inc. | 0.15% | 1,277 | $229K | No change |
| BG Bunge Global SA | 0.14% | 2,820 | $216K | No change |
| WY Weyerhaeuser Co. | 0.14% | 7,239 | $212K | No change |
| NVDA Nvidia Corp. | 0.13% | 1,920 | $208K | Reduce -2.0% |
| CFFN Capitol Federal Financial Inc. | 0.04% | 12,111 | $68K | Reduce -7.0% |