Horan Capital Advisors, LLC.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 1, 2024), Horan Capital Advisors, LLC. reported 114 stock positions worth $281.3 million. Its top holding was iShares Core S&P Midcap ETF (IJH) at 7.7% of the portfolio, followed by Microsoft (MSFT, 5.6%) and Apple (AAPL, 5.0%). Compared with Q4 2023, it opened 6 new positions, sold out of 8, added to 19 and reduced 64. The biggest buy was a new position in Victoryshares Core Intermedi (UITB) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −91%).

Most Recent 13F
Q1 2025
Location
CINCINNATI, OH
CIK
0001584086
Portfolio Value
$281.3M (Q1 2024)
SEC Filing
0001584086-24-000002 ↗ filed May 1, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $281.3M $281.3M Q1 2024 Q2 2024: $284.6M Q2 2024 Q3 2024: $301.0M Q3 2024 Q4 2024: $297.0M Q4 2024 Q1 2025: $296.6M Q1 2025

Holdings 114 stocks · $281.3M
IJH iShares Core S&P Midcap ETF 7.75% 358,741 $21.8M Reduce -1.0%
MSFT Microsoft Corp. 5.64% 37,684 $15.9M Reduce -9.6%
AAPL Apple Inc. 5.01% 82,256 $14.1M Reduce -8.5%
UITB Victoryshares Core Intermedi 3.27% 198,441 $9.2M New
SCHB Schwab US Broad Market ETF 3.23% 148,695 $9.1M Reduce -3.3%
GOOGL Alphabet Inc. Class A 2.94% 54,746 $8.3M Reduce -15.5%
AVGO Broadcom Inc. 2.85% 6,052 $8.0M Reduce -1.0%
JPM JPMorgan Chase & Co. 2.50% 35,166 $7.0M Reduce -0.9%
FNDA Schwab Fndmntl US SM Co. ETF 2.46% 121,258 $6.9M Add +5.4%
QCOM Qualcomm Inc. 2.17% 35,989 $6.1M Reduce -3.6%
TT Trane Technologies PLC 2.03% 18,994 $5.7M Reduce -23.7%
WMB Williams Cos Inc. 2.01% 145,401 $5.7M Add +2.4%
BRK.B Berkshire Hathaway Inc. Class B 1.93% 12,919 $5.4M Reduce -2.7%
MRK Merck & Co. Inc. 1.90% 40,454 $5.3M Add +0.9%
HD Home Depot Inc. 1.72% 12,632 $4.8M Reduce -1.3%
WMT Walmart Inc. 1.69% 79,184 $4.8M Add +0.2%
FISV Fiserv Inc. 1.62% 28,433 $4.5M Reduce -0.7%
PG The Procter & Gamble Co. 1.61% 27,949 $4.5M Reduce -0.3%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.55% 42,953 $4.4M Reduce -1.4%
ITW Illinois Tool Works 1.51% 15,796 $4.2M Reduce -0.7%
TMO Thermo Fisher Scientific Inc. 1.47% 7,130 $4.1M Reduce -1.5%
ACN Accenture PLC Class A 1.46% 11,861 $4.1M Reduce -0.5%
CMCSA Comcast Corp. Class A 1.35% 87,705 $3.8M Reduce -1.9%
VZ Verizon Communications Inc. 1.35% 90,200 $3.8M Reduce -0.8%
AMGN Amgen Inc. 1.34% 13,235 $3.8M Reduce -0.7%
ABT Abbott Laboratories 1.31% 32,441 $3.7M Reduce -1.3%
ADP Automatic Data Processing 1.28% 14,396 $3.6M Reduce -0.8%
SPY SS SPDR S&P 500 ETF Trust-US 1.25% 6,704 $3.5M Reduce -0.2%
UPS United Parcel Service Class B 1.21% 22,946 $3.4M Add +0.2%
CCI Crown Castle Inc. 1.17% 31,164 $3.3M Add +0.2%
ABBV Abbvie Inc. 1.16% 17,964 $3.3M Add +0.5%
NOC Northrop Grumman Corp. 1.15% 6,728 $3.2M Add +3.3%
V Visa Inc. Class A 1.12% 11,259 $3.1M Add +1.4%
CVS CVS Health Corp. 1.11% 39,075 $3.1M Add +0.1%
SCHW Schwab (charles) Corp. 1.10% 42,883 $3.1M Reduce -0.6%
BWA Borgwarner Inc. 1.09% 88,149 $3.1M Reduce -2.4%
NEE Nextera Energy Inc. 1.07% 47,026 $3.0M Reduce -1.8%
TGT Target Corp. 1.03% 16,338 $2.9M Reduce -0.6%
JNJ Johnson & Johnson 1.03% 18,299 $2.9M Reduce -0.3%
CFG Citizens Financial Group 1.00% 77,323 $2.8M Reduce -0.2%
EOG EOG Resources Inc. 0.95% 20,922 $2.7M Reduce -4.8%
SHEL Shell PLC-ADR 0.93% 39,199 $2.6M Add +1.6%
APD Air Products & Chemicals Inc. 0.91% 10,549 $2.6M New
DEO Diageo PLC-Sponsored ADR 0.87% 16,379 $2.4M Reduce -2.2%
ADBE Adobe Inc. 0.86% 4,775 $2.4M Add +8.8%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.84% 19,355 $2.4M Reduce -0.1%
VOO Vanguard S&P 500 ETF 0.79% 4,593 $2.2M Reduce -0.9%
KDP Keurig Dr Pepper Inc. 0.76% 69,474 $2.1M Reduce -0.3%
PYPL PayPal Holdings Inc. 0.73% 30,537 $2.0M Reduce -1.7%
PANW Palo Alto Networks Inc. 0.65% 6,477 $1.8M New
SCHF Schwab Intl Equity ETF 0.62% 44,451 $1.7M Add +0.0%
SCHC Schwab Intl Small-Cap Equity 0.59% 46,037 $1.6M Reduce -11.2%
VCSH Vanguard S/T Corp. Bond ETF 0.58% 20,948 $1.6M Reduce -8.2%
IVV iShares Core S&P 500 ETF 0.49% 2,619 $1.4M Reduce -4.2%
USB US Bancorp 0.47% 29,879 $1.3M Reduce -2.3%
WPC WP Carey Inc. 0.46% 22,808 $1.3M Reduce -2.5%
AMZN Amazon.com Inc. 0.44% 6,898 $1.2M Reduce -3.7%
HI Hillenbrand Inc. 0.39% 21,686 $1.1M No change
JPST JPMorgan Ultra-Short Income 0.31% 17,310 $873K Reduce -91.2%
PEP Pepsico Inc. 0.28% 4,531 $793K Reduce -6.3%
XOM Exxon Mobil Corp. 0.27% 6,605 $768K Reduce -1.6%
PDEC Innovator U.S. Equity Power 0.27% 20,636 $755K Reduce -65.2%
CVX Chevron Corp. 0.23% 4,136 $652K Reduce -3.5%
IJR iShares Core S&P Small-Cap E 0.23% 5,796 $641K No change
EMXC iShares MSCI Emr MRK Ex Chna 0.23% 11,115 $640K Add +0.2%
IAU iShares Gold Trust 0.23% 15,085 $634K No change
LOW Lowe's Cos Inc. 0.22% 2,439 $621K Reduce -8.2%
GOOG Alphabet Inc. Class C 0.22% 4,012 $611K Reduce -43.9%
LLY Eli Lilly & Co. 0.21% 750 $583K No change
AFL Aflac Inc. 0.21% 6,756 $580K No change
CINF Cincinnati Financial Corp. 0.20% 4,571 $568K No change
CI The Cigna Group 0.20% 1,524 $554K No change
COST Costco Wholesale Corp. 0.19% 743 $544K Reduce -8.3%
UNH Unitedhealth Group Inc. 0.19% 1,056 $522K Reduce -7.8%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.18% 4,181 $512K Reduce -9.2%
NSC Norfolk Southern Corp. 0.18% 1,955 $498K Reduce -1.7%
GSLC Goldman Activebeta US LC ETF 0.16% 4,330 $449K No change
WM Waste Management Inc. 0.16% 2,054 $438K Reduce -11.5%
EFA iShares MSCI Eafe ETF 0.16% 5,475 $437K Add +4.0%
MUB iShares National Muni Bond E 0.15% 4,001 $431K Reduce -33.0%
VCIT Vanguard Int-Term Corporate 0.15% 5,305 $427K Reduce -33.4%
QUAL iShares MSCI USA Quality Fac 0.15% 2,592 $426K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.14% 1,169 $402K No change
NFLX Netflix Inc. 0.14% 660 $401K No change
CTAS Cintas Corp. 0.14% 575 $395K New
CSCO Cisco Systems Inc. 0.14% 7,894 $394K No change
SCHE Schwab Emrg Mrkts Eqty ETF 0.14% 15,581 $393K Reduce -14.7%
HIG Hartford Insurance Group Inc. 0.13% 3,473 $358K Reduce -7.0%
MA Mastercard Inc. Class A 0.13% 739 $356K Reduce -16.3%
CAT Caterpillar Inc. 0.12% 941 $345K Add +23.8%
HON Honeywell International Inc. 0.12% 1,661 $341K No change
HSY The Hershey Co. 0.12% 1,664 $324K No change
KO The Coca-Cola Co. 0.11% 5,230 $320K No change
TRI Thomson Reuters Corp. 0.11% 2,011 $313K No change
VEA Vanguard Ftse Developed ETF 0.10% 5,692 $286K Add +0.0%
RTX RTX Corp. 0.10% 2,883 $281K Reduce -6.9%
SBUX Starbucks Corp. 0.10% 3,061 $280K Reduce -6.8%
QQQ Invesco QQQ Trust Series 1 0.10% 625 $278K No change
VNQ Vanguard Real Estate ETF 0.10% 3,198 $277K Reduce -5.9%
ZBH Zimmer Biomet Holdings Inc. 0.10% 2,075 $274K No change
ETN Eaton Corp. PLC 0.10% 875 $274K No change
UNP Union Pacific Corp. 0.10% 1,098 $270K No change
IWM iShares Russell 2000 ETF 0.09% 1,257 $264K No change
BDX Becton Dickinson and Co. 0.09% 1,040 $257K No change
MDU Mdu Resources Group Inc. 0.09% 10,000 $252K No change
TDG Transdigm Group Inc. 0.09% 200 $246K No change
DE Deere & Co. 0.08% 566 $232K Reduce -15.3%
OCSL Oaktree Specialty Lending Co. 0.08% 11,757 $231K No change
INTC Intel Corp. 0.08% 4,880 $216K Add +0.7%
MCD McDonald's Corp. 0.08% 760 $214K Reduce -20.4%
DUK Duke Energy Corp. 0.07% 2,104 $203K Reduce -16.6%
KNF Knife River Corp. 0.07% 2,500 $203K New
GS Goldman Sachs Group Inc. 0.07% 483 $202K New
PFE Pfizer Inc. 0.07% 7,209 $200K Add +2.1%

Portfolio Sells Q4 2023 → Q1 2024
JPST JPMorgan Ultra-Short Income Reduce -91.2% 0.31% −3.31
AAPL Apple Inc. Reduce -8.5% 5.01% −1.34
DOW Dow Inc. Sold out 0.00% −0.86
PDEC Innovator U.S. Equity Power Reduce -65.2% 0.27% −0.50
GOOGL Alphabet Inc. Class A Reduce -15.5% 2.94% −0.38
INTU Intuit Inc. Sold out 0.00% −0.20
TT Trane Technologies PLC Reduce -23.7% 2.03% −0.20
GOOG Alphabet Inc. Class C Reduce -43.9% 0.22% −0.15
VTEB Vanguard Tax-Exempt Bond ETF Sold out 0.00% −0.14
MSFT Microsoft Corp. Reduce -9.6% 5.64% −0.11
BXSL Blackstone Secured Lending F Sold out 0.00% −0.10
BWA Borgwarner Inc. Reduce -2.4% 1.09% −0.10
WPC WP Carey Inc. Reduce -2.5% 0.46% −0.10
IEFA iShares Core MSCI Eafe ETF Sold out 0.00% −0.10
KDP Keurig Dr Pepper Inc. Reduce -0.3% 0.76% −0.09
CMCSA Comcast Corp. Class A Reduce -1.9% 1.35% −0.09
VCIT Vanguard Int-Term Corporate Reduce -33.4% 0.15% −0.09
MUB iShares National Muni Bond E Reduce -33.0% 0.15% −0.08
AMT American Tower Corp. Sold out 0.00% −0.08
BA The Boeing Co. Sold out 0.00% −0.08
SCHC Schwab Intl Small-Cap Equity Reduce -11.2% 0.59% −0.08
VTI VG Morningstar TS MKT ETF-US Sold out 0.00% −0.08
ACN Accenture PLC Class A Reduce -0.5% 1.46% −0.07
VCSH Vanguard S/T Corp. Bond ETF Reduce -8.2% 0.58% −0.07
AMGN Amgen Inc. Reduce -0.7% 1.34% −0.07
UNH Unitedhealth Group Inc. Reduce -7.8% 0.19% −0.04
DEO Diageo PLC-Sponsored ADR Reduce -2.2% 0.87% −0.03
MCD McDonald's Corp. Reduce -20.4% 0.08% −0.03
JNJ Johnson & Johnson Reduce -0.3% 1.03% −0.03
SCHE Schwab Emrg Mrkts Eqty ETF Reduce -14.7% 0.14% −0.03
EOG EOG Resources Inc. Reduce -4.8% 0.95% −0.02
ITW Illinois Tool Works Reduce -0.7% 1.51% −0.02
PEP Pepsico Inc. Reduce -6.3% 0.28% −0.02
DUK Duke Energy Corp. Reduce -16.6% 0.07% −0.02
SBUX Starbucks Corp. Reduce -6.8% 0.10% −0.02
ABT Abbott Laboratories Reduce -1.3% 1.31% −0.02
DE Deere & Co. Reduce -15.3% 0.08% −0.02
VNQ Vanguard Real Estate ETF Reduce -5.9% 0.10% −0.01
MA Mastercard Inc. Class A Reduce -16.3% 0.13% −0.01
USB US Bancorp Reduce -2.3% 0.47% −0.01
COST Costco Wholesale Corp. Reduce -8.3% 0.19% −0.00
CVX Chevron Corp. Reduce -3.5% 0.23% −0.00
NEE Nextera Energy Inc. Reduce -1.8% 1.07% +0.00
WM Waste Management Inc. Reduce -11.5% 0.16% +0.00
LOW Lowe's Cos Inc. Reduce -8.2% 0.22% +0.00
RTX RTX Corp. Reduce -6.9% 0.10% +0.00
NSC Norfolk Southern Corp. Reduce -1.7% 0.18% +0.00
IVV iShares Core S&P 500 ETF Reduce -4.2% 0.49% +0.01
SCHW Schwab (charles) Corp. Reduce -0.6% 1.10% +0.01
HIG Hartford Insurance Group Inc. Reduce -7.0% 0.13% +0.02

Portfolio Buys Q4 2023 → Q1 2024
UITB Victoryshares Core Intermedi New 3.27% +3.27
APD Air Products & Chemicals Inc. New 0.91% +0.91
PANW Palo Alto Networks Inc. New 0.65% +0.65
MRK Merck & Co. Inc. Add +0.9% 1.90% +0.30
WMB Williams Cos Inc. Add +2.4% 2.01% +0.20
WMT Walmart Inc. Add +0.2% 1.69% +0.17
ABBV Abbvie Inc. Add +0.5% 1.16% +0.15
CTAS Cintas Corp. New 0.14% +0.14
FNDA Schwab Fndmntl US SM Co. ETF Add +5.4% 2.46% +0.12
KNF Knife River Corp. New 0.07% +0.07
GS Goldman Sachs Group Inc. New 0.07% +0.07
V Visa Inc. Class A Add +1.4% 1.12% +0.06
CAT Caterpillar Inc. Add +23.8% 0.12% +0.04
NOC Northrop Grumman Corp. Add +3.3% 1.15% +0.03
SCHF Schwab Intl Equity ETF Add +0.0% 0.62% +0.01
EFA iShares MSCI Eafe ETF Add +4.0% 0.16% +0.01
SHEL Shell PLC-ADR Add +1.6% 0.93% +0.00
EMXC iShares MSCI Emr MRK Ex Chna Add +0.2% 0.23% +0.00
VEA Vanguard Ftse Developed ETF Add +0.0% 0.10% +0.00
PFE Pfizer Inc. Add +2.1% 0.07% −0.00
INTC Intel Corp. Add +0.7% 0.08% −0.01
CVS CVS Health Corp. Add +0.1% 1.11% −0.02
ADBE Adobe Inc. Add +8.8% 0.86% −0.10
UPS United Parcel Service Class B Add +0.2% 1.21% −0.11
CCI Crown Castle Inc. Add +0.2% 1.17% −0.14

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q1 2025 118$296.6MIJH, AAPL, UITB, MSFT, SCHB
Q4 2024 112$297.0MIJH, AAPL, UITB, MSFT, AVGO
Q3 2024 120$301.0MIJH, AAPL, MSFT, SCHB, UITB
Q2 2024 113$284.6MIJH, AAPL, MSFT, GOOGL, SCHB
Q1 2024 114$281.3MIJH, MSFT, AAPL, UITB, SCHB