Horan Capital Advisors, LLC.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 8, 2024), Horan Capital Advisors, LLC. reported 120 stock positions worth $301.0 million. Its top holding was iShares Core S&P Midcap ETF (IJH) at 7.3% of the portfolio, followed by Apple (AAPL, 6.2%) and Microsoft (MSFT, 5.3%). Compared with Q2 2024, it opened 7 new positions, added to 9 and reduced 55. The biggest buy was Victoryshares Core Intermedi (UITB, shares +6%) and the biggest sale Microsoft (MSFT, shares −1%).

Most Recent 13F
Q1 2025
Location
CINCINNATI, OH
CIK
0001584086
Portfolio Value
$301.0M (Q3 2024)
SEC Filing
0001584086-24-000005 ↗ filed Nov 8, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $281.3M Q1 2024 Q2 2024: $284.6M Q2 2024 Q3 2024: $301.0M $301.0M Q3 2024 Q4 2024: $297.0M Q4 2024 Q1 2025: $296.6M Q1 2025

Holdings 120 stocks · $301.0M
IJH iShares Core S&P Midcap ETF 7.32% 353,400 $22.0M Reduce -0.6%
AAPL Apple Inc. 6.16% 79,625 $18.6M Reduce -2.4%
MSFT Microsoft Corp. 5.30% 37,108 $16.0M Reduce -0.9%
SCHB Schwab US Broad Market ETF 3.43% 155,140 $10.3M Add +0.6%
UITB Victoryshares Core Intermedi 3.39% 212,647 $10.2M Add +5.5%
AVGO Broadcom Inc. 3.33% 58,169 $10.0M Reduce -2.9%
GOOGL Alphabet Inc. Class A 2.91% 52,855 $8.8M Reduce -1.3%
FNDA Schwab Fndmntl US SM Co. ETF 2.42% 122,399 $7.3M Add +0.4%
JPM JPMorgan Chase & Co. 2.41% 34,345 $7.2M Reduce -1.6%
TT Trane Technologies PLC 2.38% 18,429 $7.2M Reduce -2.1%
WMB Williams Cos Inc. 2.15% 141,953 $6.5M Reduce -1.7%
WMT Walmart Inc. 2.06% 76,649 $6.2M Reduce -2.4%
QCOM Qualcomm Inc. 1.98% 35,014 $6.0M Reduce -1.2%
BRK.B Berkshire Hathaway Inc. Class B 1.94% 12,680 $5.8M Reduce -2.0%
HD Home Depot Inc. 1.68% 12,480 $5.1M Reduce -1.3%
FISV Fiserv Inc. 1.67% 27,966 $5.0M Reduce -1.8%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.63% 41,645 $4.9M Reduce -2.7%
MRK Merck & Co. Inc. 1.51% 40,134 $4.6M Reduce -0.3%
TMO Thermo Fisher Scientific Inc. 1.45% 7,068 $4.4M Reduce -0.8%
ACN Accenture PLC Class A 1.42% 12,058 $4.3M Reduce -1.0%
AMGN Amgen Inc. 1.38% 12,922 $4.2M Reduce -1.7%
ITW Illinois Tool Works 1.36% 15,605 $4.1M Reduce -1.2%
PG The Procter & Gamble Co. 1.35% 23,376 $4.0M Reduce -9.7%
VZ Verizon Communications Inc. 1.32% 88,190 $4.0M Reduce -1.8%
NEE Nextera Energy Inc. 1.30% 46,417 $3.9M Reduce -0.2%
ADP Automatic Data Processing 1.29% 14,056 $3.9M Reduce -2.0%
SPY SS SPDR S&P 500 ETF Trust-US 1.28% 6,704 $3.8M No change
ABT Abbott Laboratories 1.22% 32,187 $3.7M Reduce -0.9%
CCI Crown Castle Inc. 1.22% 30,868 $3.7M Reduce -0.9%
CMCSA Comcast Corp. Class A 1.20% 86,741 $3.6M Reduce -0.8%
ABBV Abbvie Inc. 1.16% 17,756 $3.5M Reduce -1.0%
NOC Northrop Grumman Corp. 1.16% 6,622 $3.5M Reduce -1.5%
APD Air Products & Chemicals Inc. 1.03% 10,422 $3.1M Reduce -0.9%
UPS United Parcel Service Class B 1.03% 22,700 $3.1M Reduce -1.4%
BWA Borgwarner Inc. 1.03% 85,038 $3.1M Reduce -1.8%
CFG Citizens Financial Group 1.02% 74,929 $3.1M Reduce -1.9%
V Visa Inc. Class A 1.02% 11,164 $3.1M Reduce -0.5%
JNJ Johnson & Johnson 0.97% 18,082 $2.9M Reduce -1.0%
SCHW Schwab (charles) Corp. 0.91% 42,050 $2.7M Reduce -1.3%
KDP Keurig Dr Pepper Inc. 0.85% 68,327 $2.6M Reduce -1.2%
EOG EOG Resources Inc. 0.85% 20,715 $2.5M Reduce -0.8%
SHEL Shell PLC-ADR 0.84% 38,128 $2.5M Reduce -1.5%
VOO Vanguard S&P 500 ETF 0.83% 4,755 $2.5M Reduce -0.3%
TGT Target Corp. 0.83% 15,996 $2.5M Reduce -1.8%
ADBE Adobe Inc. 0.82% 4,747 $2.5M Reduce -0.9%
CVS CVS Health Corp. 0.80% 38,307 $2.4M Reduce -1.0%
PYPL PayPal Holdings Inc. 0.77% 29,813 $2.3M Reduce -1.5%
DEO Diageo PLC-Sponsored ADR 0.76% 16,198 $2.3M Reduce -1.0%
PANW Palo Alto Networks Inc. 0.73% 6,389 $2.2M Reduce -0.6%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.68% 18,893 $2.1M Reduce -1.7%
IVV iShares Core S&P 500 ETF 0.64% 3,354 $1.9M Add +15.9%
SCHF Schwab Intl Equity ETF 0.63% 46,095 $1.9M Add +1.9%
SCHC Schwab Intl Small-Cap Equity 0.58% 45,437 $1.8M Add +0.1%
VCSH Vanguard S/T Corp. Bond ETF 0.55% 20,948 $1.7M No change
WPC WP Carey Inc. 0.46% 22,216 $1.4M Reduce -1.8%
USB US Bancorp 0.45% 29,879 $1.4M No change
AMZN Amazon.com Inc. 0.43% 6,878 $1.3M No change
JPST JPMorgan Ultra-Short Income 0.27% 16,296 $827K Reduce -2.6%
XOM Exxon Mobil Corp. 0.26% 6,697 $785K No change
PEP Pepsico Inc. 0.25% 4,481 $762K Reduce -1.1%
AFL Aflac Inc. 0.25% 6,756 $755K No change
IAU iShares Gold Trust 0.25% 15,085 $750K No change
IJR iShares Core S&P Small-Cap E 0.23% 5,796 $678K No change
GOOG Alphabet Inc. Class C 0.22% 4,002 $669K No change
LLY Eli Lilly & Co. 0.22% 750 $664K No change
COST Costco Wholesale Corp. 0.22% 748 $663K No change
LOW Lowe's Cos Inc. 0.22% 2,439 $661K No change
EMXC iShares MSCI Emr MRK Ex Chna 0.22% 10,665 $652K Reduce -3.0%
CINF Cincinnati Financial Corp. 0.21% 4,571 $622K No change
UNH Unitedhealth Group Inc. 0.21% 1,056 $617K No change
CVX Chevron Corp. 0.20% 4,136 $609K No change
PDEC Innovator U.S. Equity Power 0.19% 15,186 $582K Reduce -21.2%
HI Hillenbrand Inc. 0.19% 20,883 $581K No change
CI The Cigna Group 0.18% 1,524 $528K No change
GSLC Goldman Activebeta US LC ETF 0.16% 4,330 $489K No change
NSC Norfolk Southern Corp. 0.16% 1,955 $486K No change
NFLX Netflix Inc. 0.16% 680 $482K Add +3.0%
CTAS Cintas Corp. 0.16% 2,300 $474K No change
SCHE Schwab Emrg Mrkts Eqty ETF 0.15% 15,973 $466K Add +2.4%
QUAL iShares MSCI USA Quality Fac 0.15% 2,592 $465K No change
EFA iShares MSCI Eafe ETF 0.15% 5,475 $458K No change
VUG Vanguard Mrngstar GR ETF-Sui 0.15% 1,169 $449K No change
MUB iShares National Muni Bond E 0.14% 4,001 $435K No change
VCIT Vanguard Int-Term Corporate 0.14% 5,023 $421K Reduce -4.0%
CSCO Cisco Systems Inc. 0.14% 7,894 $420K No change
HIG Hartford Insurance Group Inc. 0.14% 3,473 $408K No change
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.13% 4,181 $402K No change
WM Waste Management Inc. 0.13% 1,929 $400K Reduce -6.1%
CAT Caterpillar Inc. 0.12% 941 $368K No change
KO The Coca-Cola Co. 0.12% 5,117 $368K No change
MA Mastercard Inc. Class A 0.12% 739 $365K No change
RTX RTX Corp. 0.12% 2,883 $349K No change
HON Honeywell International Inc. 0.11% 1,661 $343K No change
TRI Thomson Reuters Corp. 0.11% 2,011 $343K No change
HSY The Hershey Co. 0.11% 1,664 $319K No change
VNQ Vanguard Real Estate ETF 0.10% 3,198 $312K No change
QQQ Invesco QQQ Trust Series 1 0.10% 635 $310K Add +1.6%
VEA Vanguard Ftse Developed ETF 0.10% 5,859 $309K No change
CRS Carpenter Technology 0.10% 1,900 $303K No change
ETN Eaton Corp. PLC 0.10% 875 $290K No change
SBUX Starbucks Corp. 0.10% 2,961 $289K Reduce -3.3%
IWM iShares Russell 2000 ETF 0.09% 1,257 $278K No change
MDU Mdu Resources Group Inc. 0.09% 10,000 $274K No change
UNP Union Pacific Corp. 0.09% 1,098 $271K No change
DUK Duke Energy Corp. 0.08% 2,104 $243K No change
GS Goldman Sachs Group Inc. 0.08% 483 $239K No change
DE Deere & Co. 0.08% 566 $236K No change
MCD McDonald's Corp. 0.08% 770 $234K New
TDG Transdigm Group Inc. 0.08% 160 $228K No change
ZBH Zimmer Biomet Holdings Inc. 0.07% 2,075 $224K No change
KNF Knife River Corp. 0.07% 2,500 $223K New
AMT American Tower Corp. 0.07% 944 $220K New
VGT Vanguard Info Tech ETF 0.07% 371 $218K New
XLK SS Technology Select Sector 0.07% 925 $209K No change
INTF iShares International Equity 0.07% 6,642 $209K New
PFE Pfizer Inc. 0.07% 7,209 $209K No change
INDA iShares MSCI India ETF 0.07% 3,500 $205K New
BDX Becton Dickinson and Co. 0.07% 841 $203K New
NVDA Nvidia Corp. 0.07% 1,662 $202K Reduce -0.9%
OCSL Oaktree Specialty Lending Co. 0.06% 11,757 $192K No change

Portfolio Sells Q2 2024 → Q3 2024
MSFT Microsoft Corp. Reduce -0.9% 5.30% −0.58
GOOGL Alphabet Inc. Class A Reduce -1.3% 2.91% −0.51
QCOM Qualcomm Inc. Reduce -1.2% 1.98% −0.50
MRK Merck & Co. Inc. Reduce -0.3% 1.51% −0.24
SCHW Schwab (charles) Corp. Reduce -1.3% 0.91% −0.20
PG The Procter & Gamble Co. Reduce -9.7% 1.35% −0.15
SHEL Shell PLC-ADR Reduce -1.5% 0.84% −0.15
ADBE Adobe Inc. Reduce -0.9% 0.82% −0.12
TROW T Rowe Price Group Inc. Reduce -1.7% 0.68% −0.10
UPS United Parcel Service Class B Reduce -1.4% 1.03% −0.08
EOG EOG Resources Inc. Reduce -0.8% 0.85% −0.08
JPM JPMorgan Chase & Co. Reduce -1.6% 2.41% −0.07
PDEC Innovator U.S. Equity Power Reduce -21.2% 0.19% −0.06
AMGN Amgen Inc. Reduce -1.7% 1.38% −0.06
AVGO Broadcom Inc. Reduce -2.9% 3.33% −0.04
PANW Palo Alto Networks Inc. Reduce -0.6% 0.73% −0.04
TJX TJX Companies Inc. Reduce -2.7% 1.63% −0.03
JPST JPMorgan Ultra-Short Income Reduce -2.6% 0.27% −0.02
WM Waste Management Inc. Reduce -6.1% 0.13% −0.02
TGT Target Corp. Reduce -1.8% 0.83% −0.02
V Visa Inc. Class A Reduce -0.5% 1.02% −0.02
EMXC iShares MSCI Emr MRK Ex Chna Reduce -3.0% 0.22% −0.01
PEP Pepsico Inc. Reduce -1.1% 0.25% −0.01
VCIT Vanguard Int-Term Corporate Reduce -4.0% 0.14% −0.01
NVDA Nvidia Corp. Reduce -0.9% 0.07% −0.01
WMB Williams Cos Inc. Reduce -1.7% 2.15% −0.00
VOO Vanguard S&P 500 ETF Reduce -0.3% 0.83% −0.00
CVS CVS Health Corp. Reduce -1.0% 0.80% −0.00
CMCSA Comcast Corp. Class A Reduce -0.8% 1.20% +0.00
IJH iShares Core S&P Midcap ETF Reduce -0.6% 7.32% +0.00
SBUX Starbucks Corp. Reduce -3.3% 0.10% +0.01
VZ Verizon Communications Inc. Reduce -1.8% 1.32% +0.01
WPC WP Carey Inc. Reduce -1.8% 0.46% +0.02
DEO Diageo PLC-Sponsored ADR Reduce -1.0% 0.76% +0.03
ABT Abbott Laboratories Reduce -0.9% 1.22% +0.03
JNJ Johnson & Johnson Reduce -1.0% 0.97% +0.04
KDP Keurig Dr Pepper Inc. Reduce -1.2% 0.85% +0.04
BWA Borgwarner Inc. Reduce -1.8% 1.03% +0.04
ITW Illinois Tool Works Reduce -1.2% 1.36% +0.04
CFG Citizens Financial Group Reduce -1.9% 1.02% +0.06
TMO Thermo Fisher Scientific Inc. Reduce -0.8% 1.45% +0.07
APD Air Products & Chemicals Inc. Reduce -0.9% 1.03% +0.08
ABBV Abbvie Inc. Reduce -1.0% 1.16% +0.08
ADP Automatic Data Processing Reduce -2.0% 1.29% +0.09
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.0% 1.94% +0.09
ACN Accenture PLC Class A Reduce -1.0% 1.42% +0.12
AAPL Apple Inc. Reduce -2.4% 6.16% +0.13
NOC Northrop Grumman Corp. Reduce -1.5% 1.16% +0.13
NEE Nextera Energy Inc. Reduce -0.2% 1.30% +0.15
CCI Crown Castle Inc. Reduce -0.9% 1.22% +0.15

Portfolio Buys Q2 2024 → Q3 2024
UITB Victoryshares Core Intermedi Add +5.5% 3.39% +0.13
IVV iShares Core S&P 500 ETF Add +15.9% 0.64% +0.09
MCD McDonald's Corp. New 0.08% +0.08
KNF Knife River Corp. New 0.07% +0.07
AMT American Tower Corp. New 0.07% +0.07
VGT Vanguard Info Tech ETF New 0.07% +0.07
INTF iShares International Equity New 0.07% +0.07
FNDA Schwab Fndmntl US SM Co. ETF Add +0.4% 2.42% +0.07
INDA iShares MSCI India ETF New 0.07% +0.07
BDX Becton Dickinson and Co. New 0.07% +0.07
SCHB Schwab US Broad Market ETF Add +0.6% 3.43% +0.02
SCHF Schwab Intl Equity ETF Add +1.9% 0.63% +0.02
SCHC Schwab Intl Small-Cap Equity Add +0.1% 0.58% +0.01
SCHE Schwab Emrg Mrkts Eqty ETF Add +2.4% 0.15% +0.01
NFLX Netflix Inc. Add +3.0% 0.16% +0.00
QQQ Invesco QQQ Trust Series 1 Add +1.6% 0.10% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q1 2025 118$296.6MIJH, AAPL, UITB, MSFT, SCHB
Q4 2024 112$297.0MIJH, AAPL, UITB, MSFT, AVGO
Q3 2024 120$301.0MIJH, AAPL, MSFT, SCHB, UITB
Q2 2024 113$284.6MIJH, AAPL, MSFT, GOOGL, SCHB
Q1 2024 114$281.3MIJH, MSFT, AAPL, UITB, SCHB