JSF Financial, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), JSF Financial, LLC reported 114 stock positions worth $342.7 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 23.8% of the portfolio, followed by iShares S&P 500 Value ETF (IVE, 6.1%) and iShares Core MSCI Eafe ETF (IEFA, 6.0%). Compared with Q2 2024, it opened 13 new positions, sold out of 8, added to 53 and reduced 40. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +9%) and the biggest sale iShares Core S&P Midcap ETF (IJH, shares −42%).

Most Recent 13F
Q2 2026
Location
LOS ANGELES, CA
CIK
0001802224
Portfolio Value
$342.7M (Q3 2024)
SEC Filing
0001802224-24-000014 ↗ filed Nov 12, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $319.4M Q1 2024 Q2 2024: $326.4M Q2 2024 Q3 2024: $342.7M $342.7M Q3 2024 Q4 2024: $374.0M Q4 2024 Q1 2025: $379.1M Q1 2025 Q2 2025: $420.8M Q2 2025 Q3 2025: $450.8M Q3 2025 Q4 2025: $482.4M Q4 2025 Q1 2026: $510.1M Q1 2026 Q2 2026: $621.0M Q2 2026

Holdings 114 stocks · $342.7M

IVV iShares Core S&P 500 ETF 23.79% 141,355 $81.5M Add +9.1%
IVE iShares S&P 500 Value ETF 6.09% 105,783 $20.9M Reduce -0.3%
IEFA iShares Core MSCI Eafe ETF 5.96% 261,616 $20.4M Reduce -1.2%
IAU iShares Gold Trust 5.68% 391,609 $19.5M Reduce -2.8%
AAPL Apple Inc. 4.98% 73,195 $17.1M Reduce -1.0%
XLG Invesco S&P 500 Top 50 ETF 3.81% 274,988 $13.1M Add +5.8%
QQQ Invesco QQQ Trust Series 1 3.26% 22,887 $11.2M Reduce -0.1%
IWY iShares Russell Top 200 Grow 3.14% 48,825 $10.7M Reduce -1.2%
IJH iShares Core S&P Midcap ETF 3.05% 167,530 $10.4M Reduce -42.1%
XLV SS Health Care Select Sector 2.49% 55,494 $8.5M Add +0.5%
MSFT Microsoft Corp. 2.23% 17,787 $7.7M Add +1.0%
ITOT iShares Core S&P Total U.S. 1.69% 46,036 $5.8M Reduce -3.5%
DV Doubleverify Holdings Inc. 1.62% 329,831 $5.6M No change
IWF iShares Russell 1000 Growth 1.55% 14,173 $5.3M Reduce -0.9%
IEMG iShares Core MSCI Emerging 1.51% 90,078 $5.2M Add +3.4%
BRK.B Berkshire Hathaway Inc. Class B 1.31% 9,718 $4.5M Add +13.9%
AMZN Amazon.com Inc. 1.29% 23,756 $4.4M Reduce -2.4%
SGOV iShares 0-3 Month Treasury B 1.11% 37,631 $3.8M Add +2.8%
COST Costco Wholesale Corp. 1.00% 3,849 $3.4M Add +0.3%
EEM iShares MSCI Emerging Market 0.93% 69,399 $3.2M Reduce -5.9%
GOOGL Alphabet Inc. Class A 0.90% 18,540 $3.1M Reduce -20.5%
SPYM Ste STR SPDR PT S&P 500 ETF 0.89% 44,937 $3.0M Add +4.1%
IWR iShares Russell Mid-Cap ETF 0.75% 29,040 $2.6M Reduce -31.7%
XLK SS Technology Select Sector 0.69% 10,473 $2.4M Reduce -0.7%
NVDA Nvidia Corp. 0.69% 19,418 $2.4M Reduce -8.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.66% 3,915 $2.2M Add +1.6%
UNH Unitedhealth Group Inc. 0.61% 3,558 $2.1M Add +61.6%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.59% 21,100 $2.0M Reduce -7.7%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.59% 25,014 $2.0M Add +10.4%
JPM JPMorgan Chase & Co. 0.57% 9,335 $2.0M Add +0.9%
IJR iShares Core S&P Small-Cap E 0.57% 16,818 $2.0M Reduce -2.4%
PG The Procter & Gamble Co. 0.54% 10,645 $1.8M Add +4.9%
SPMD SS SPDR P S&P 400 Midcap ETF 0.53% 33,190 $1.8M Reduce -10.2%
LLY Eli Lilly & Co. 0.53% 2,031 $1.8M Reduce -0.4%
JEPI JPMorgan Equity Premium Inco 0.52% 30,172 $1.8M Add +4.7%
BRZE Braze Inc. Class A 0.48% 50,843 $1.6M Reduce -1.4%
GOOG Alphabet Inc. Class C 0.40% 8,226 $1.4M Add +9.2%
AVGO Broadcom Inc. 0.35% 7,021 $1.2M Add +3.5%
MSI Motorola Solutions Inc. 0.34% 2,629 $1.2M Add +6.5%
WMT Walmart Inc. 0.34% 14,343 $1.2M Add +10.1%
HDV iShares Core High Dividend E 0.34% 9,803 $1.2M Add +1.0%
AXON Axon Enterprise Inc. 0.33% 2,858 $1.1M Add +8.2%
FTEC Fidelity MSCI Info Tech Indx 0.33% 6,470 $1.1M Reduce -3.5%
ANET Arista Networks Inc. 0.32% 2,880 $1.1M Add +5.7%
HD Home Depot Inc. 0.32% 2,670 $1.1M Add +1.6%
V Visa Inc. Class A 0.31% 3,884 $1.1M Reduce -38.5%
BRO Brown & Brown Inc. 0.31% 10,128 $1.0M Add +7.1%
TMUS T-Mobile US Inc. 0.30% 5,018 $1.0M Add +7.5%
UTHR United Therapeutics Corp. 0.30% 2,882 $1.0M Add +7.6%
IWM iShares Russell 2000 ETF 0.29% 4,486 $991K Reduce -3.2%
PKG Packaging Corp. of America 0.28% 4,512 $972K Add +9.4%
DECK Deckers Outdoor Corp. 0.28% 6,054 $965K Add +7.6%
XLC SS Comm Select Sector SPDR 0.27% 10,340 $935K New
PGR Progressive Corp. 0.27% 3,635 $922K Add +14.7%
BJ Bj's Wholesale Club Holdings filed as BJS WHSL CLUB HLDGS INC 0.26% 10,726 $885K Add +8.0%
RSG Republic Services Inc. 0.26% 4,389 $882K Add +9.9%
GEN Gen Digital Inc. 0.26% 32,016 $878K New
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.26% 15,912 $874K Add +9.0%
REGN Regeneron Pharmaceuticals 0.25% 828 $870K Add +8.9%
ESGU iShares ESG Aware MSCI USA 0.25% 6,883 $868K Add +7.1%
LIN Linde PLC 0.25% 1,797 $857K Add +14.2%
MPWR Monolithic Power Systems Inc. 0.25% 917 $848K New
COR Cencora Inc. 0.24% 3,654 $822K Add +9.2%
XLRE SS Real Estate Select Sector 0.24% 18,390 $821K Add +18.4%
LII Lennox International Inc. 0.24% 1,339 $809K New
LNG Cheniere Energy Inc. 0.23% 4,442 $799K New
EFA iShares MSCI Eafe ETF 0.19% 7,923 $663K Reduce -8.0%
T AT&T Inc. 0.17% 26,565 $584K Reduce -15.5%
JNJ Johnson & Johnson 0.17% 3,498 $567K Reduce -5.0%
META Meta Platforms Inc. Class A 0.16% 971 $556K Add +6.1%
ORCL Oracle Corp. 0.14% 2,915 $497K Add +1.0%
TSLA Tesla Inc. 0.14% 1,894 $496K No change
IWD iShares Russell 1000 Value E 0.14% 2,609 $495K Add +0.2%
PANW Palo Alto Networks Inc. 0.14% 1,437 $491K Add +2.9%
NTNX Nutanix Inc. Class A 0.14% 8,175 $484K No change
DSI iShares ESG MSCI KLD 400 ETF 0.13% 4,232 $460K Add +2.4%
MRK Merck & Co. Inc. 0.13% 4,043 $459K Reduce -1.6%
RSP Invesco S&P 500 Equal Weight 0.13% 2,460 $441K Add +0.1%
GS Goldman Sachs Group Inc. 0.13% 878 $435K Reduce -1.1%
ESGD iShares Trust iShares ESG Aw 0.13% 5,161 $434K No change
IJS iShares S&P Small-Cap 600 Va 0.12% 3,814 $411K Add +0.9%
FBTC Fidelity Wise Origin Bitcoin 0.12% 7,312 $406K No change
DE Deere & Co. 0.11% 901 $376K Reduce -5.3%
MSCI MSCI Inc. 0.11% 633 $369K No change
AMGN Amgen Inc. 0.10% 1,092 $352K Reduce -1.5%
AZO AutoZone Inc. 0.10% 109 $343K Add +1.9%
CVX Chevron Corp. 0.10% 2,290 $337K Add +5.5%
CRM Salesforce Inc. 0.10% 1,199 $328K Reduce -0.5%
PEP Pepsico Inc. 0.09% 1,831 $311K Reduce -0.2%
PM Philip Morris International 0.09% 2,560 $311K Add +0.5%
EAGG iShares ESG Aware US Aggrega 0.09% 6,316 $307K Add +1.0%
VTI VG Morningstar TS MKT ETF-US 0.09% 1,077 $305K Add +27.0%
RTX RTX Corp. 0.09% 2,453 $297K No change
MDY State Street SPDR S&P Midcap 0.09% 517 $294K Add +0.2%
BX Blackstone Inc. 0.08% 1,884 $289K Reduce -2.0%
TGT Target Corp. 0.08% 1,836 $286K Reduce -35.0%
XOM Exxon Mobil Corp. 0.08% 2,381 $279K Add +0.2%
MU Micron Technology Inc. 0.08% 2,540 $263K Reduce -3.8%
MCD McDonald's Corp. 0.07% 836 $255K Reduce -0.2%
MO Altria Group Inc. 0.07% 4,944 $252K Add +0.4%
NVO Novo-Nordisk A/S-Spons ADR 0.07% 2,102 $250K Add +0.1%
CAT Caterpillar Inc. 0.07% 632 $247K Reduce -1.4%
VTV Vanguard Mrngstr Val ETF-Aui 0.06% 1,255 $219K New
IVW iShares S&P 500 Growth ETF 0.06% 2,281 $218K Reduce -1.1%
XLE SS Energy Select Sector 0.06% 2,487 $218K Reduce -76.5%
XJH Ishare ESG SS S&P Midcap ETF 0.06% 5,104 $216K New
ESGE iShares Inc. iShares ESG Awar 0.06% 5,901 $215K New
EFX Equifax Inc. 0.06% 726 $213K New
KO The Coca-Cola Co. 0.06% 2,966 $213K New
MUNI PIMCO Intermediate Municipal 0.06% 4,000 $212K No change
HELO JPMorgan Hedged Equity ETF 0.06% 3,283 $201K New
MDLZ Mondelez International Inc. Class A 0.06% 2,723 $201K New
WBD Warner Bros Discovery Inc. 0.03% 13,677 $113K Reduce -0.0%
KYN Kayne Anderson Energy Infra 0.03% 10,164 $112K New

Options reported separately and not counted above: SPY puts ($179K).

Other holdings (1): bonds, preferreds, convertibles and warrants · $150 (not counted above)
SecurityClassShares / PrincipalValueChange
HYMCW Hycroft Mining Holding *W EXP 05/29/202 10,000$150No change

Total filed on the 13F, all lines: $342.7M.

Portfolio Sells Q2 2024 → Q3 2024

IJH iShares Core S&P Midcap ETF Reduce -42.1% 3.05% −2.14
GOOGL Alphabet Inc. Class A Reduce -20.5% 0.90% −0.40
IWR iShares Russell Mid-Cap ETF Reduce -31.7% 0.75% −0.31
SNPS Synopsys Inc. Sold out 0.00% −0.28
MCK McKesson Corp. Sold out 0.00% −0.25
CDNS Cadence Design SYS Inc. Sold out 0.00% −0.24
XLE SS Energy Select Sector Reduce -76.5% 0.06% −0.23
PCAR Paccar Inc. Sold out 0.00% −0.22
V Visa Inc. Class A Reduce -38.5% 0.31% −0.20
AGG iShares Core U.S. Aggregate Sold out 0.00% −0.18
AMZN Amazon.com Inc. Reduce -2.4% 1.29% −0.15
BRZE Braze Inc. Class A Reduce -1.4% 0.48% −0.13
NVDA Nvidia Corp. Reduce -8.7% 0.69% −0.12
IWY iShares Russell Top 200 Grow Reduce -1.2% 3.14% −0.11
DIS The Walt Disney Co. Reduce -7.7% 0.59% −0.10
QQQ Invesco QQQ Trust Series 1 Reduce -0.1% 3.26% −0.10
USMV iShares MSCI USA Min Vol Fac Sold out 0.00% −0.09
NFLX Netflix Inc. Sold out 0.00% −0.07
LRCX Lam Research Corp. Sold out 0.00% −0.07
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -10.2% 0.53% −0.05
ITOT iShares Core S&P Total U.S. Reduce -3.5% 1.69% −0.05
IWF iShares Russell 1000 Growth Reduce -0.9% 1.55% −0.04
TGT Target Corp. Reduce -35.0% 0.08% −0.04
XLK SS Technology Select Sector Reduce -0.7% 0.69% −0.04
LLY Eli Lilly & Co. Reduce -0.4% 0.53% −0.04
EEM iShares MSCI Emerging Market Reduce -5.9% 0.93% −0.03
MU Micron Technology Inc. Reduce -3.8% 0.08% −0.03
FTEC Fidelity MSCI Info Tech Indx Reduce -3.5% 0.33% −0.02
MRK Merck & Co. Inc. Reduce -1.6% 0.13% −0.02
T AT&T Inc. Reduce -15.5% 0.17% −0.01
EFA iShares MSCI Eafe ETF Reduce -8.0% 0.19% −0.01
AMGN Amgen Inc. Reduce -1.5% 0.10% −0.00
PEP Pepsico Inc. Reduce -0.2% 0.09% −0.00
IVW iShares S&P 500 Growth ETF Reduce -1.1% 0.06% −0.00
JNJ Johnson & Johnson Reduce -5.0% 0.17% +0.00
DE Deere & Co. Reduce -5.3% 0.11% +0.00
CRM Salesforce Inc. Reduce -0.5% 0.10% +0.00
IWM iShares Russell 2000 ETF Reduce -3.2% 0.29% +0.00
WBD Warner Bros Discovery Inc. Reduce -0.0% 0.03% +0.00
GS Goldman Sachs Group Inc. Reduce -1.1% 0.13% +0.00
CAT Caterpillar Inc. Reduce -1.4% 0.07% +0.01
MCD McDonald's Corp. Reduce -0.2% 0.07% +0.01
IJR iShares Core S&P Small-Cap E Reduce -2.4% 0.57% +0.01
BX Blackstone Inc. Reduce -2.0% 0.08% +0.01
IEFA iShares Core MSCI Eafe ETF Reduce -1.2% 5.96% +0.07
IVE iShares S&P 500 Value ETF Reduce -0.3% 6.09% +0.17
AAPL Apple Inc. Reduce -1.0% 4.98% +0.21
IAU iShares Gold Trust Reduce -2.8% 5.68% +0.25

Portfolio Buys Q2 2024 → Q3 2024

IVV iShares Core S&P 500 ETF Add +9.1% 23.79% +2.07
XLC SS Comm Select Sector SPDR New 0.27% +0.27
UNH Unitedhealth Group Inc. Add +61.6% 0.61% +0.26
GEN Gen Digital Inc. New 0.26% +0.26
MPWR Monolithic Power Systems Inc. New 0.25% +0.25
BRK.B Berkshire Hathaway Inc. Class B Add +13.9% 1.31% +0.24
LII Lennox International Inc. New 0.24% +0.24
LNG Cheniere Energy Inc. New 0.23% +0.23
XLG Invesco S&P 500 Top 50 ETF Add +5.8% 3.81% +0.17
XLU St Sr Utl SL SE SPDR ETF-Usd Add +10.4% 0.59% +0.12
AXON Axon Enterprise Inc. Add +8.2% 0.33% +0.10
IEMG iShares Core MSCI Emerging Add +3.4% 1.51% +0.08
WMT Walmart Inc. Add +10.1% 0.34% +0.07
PGR Progressive Corp. Add +14.7% 0.27% +0.07
VTV Vanguard Mrngstr Val ETF-Aui New 0.06% +0.06
XJH Ishare ESG SS S&P Midcap ETF New 0.06% +0.06
ESGE iShares Inc. iShares ESG Awar New 0.06% +0.06
KO The Coca-Cola Co. New 0.06% +0.06
EFX Equifax Inc. New 0.06% +0.06
HELO JPMorgan Hedged Equity ETF New 0.06% +0.06
MDLZ Mondelez International Inc. Class A New 0.06% +0.06
XLRE SS Real Estate Select Sector Add +18.4% 0.24% +0.06
MSI Motorola Solutions Inc. Add +6.5% 0.34% +0.05
PKG Packaging Corp. of America Add +9.4% 0.28% +0.05
TMUS T-Mobile US Inc. Add +7.5% 0.30% +0.05
BRO Brown & Brown Inc. Add +7.1% 0.31% +0.05
UTHR United Therapeutics Corp. Add +7.6% 0.30% +0.04
SPYM Ste STR SPDR PT S&P 500 ETF Add +4.1% 0.89% +0.04
LIN Linde PLC Add +14.2% 0.25% +0.04
HD Home Depot Inc. Add +1.6% 0.32% +0.04
KYN Kayne Anderson Energy Infra New 0.03% +0.03
ANET Arista Networks Inc. Add +5.7% 0.32% +0.03
XLV SS Health Care Select Sector Add +0.5% 2.49% +0.03
PG The Procter & Gamble Co. Add +4.9% 0.54% +0.03
JEPI JPMorgan Equity Premium Inco Add +4.7% 0.52% +0.02
META Meta Platforms Inc. Class A Add +6.1% 0.16% +0.02
ORCL Oracle Corp. Add +1.0% 0.14% +0.02
AVGO Broadcom Inc. Add +3.5% 0.35% +0.02
RSG Republic Services Inc. Add +9.9% 0.26% +0.02
VTI VG Morningstar TS MKT ETF-US Add +27.0% 0.09% +0.02
ESGU iShares ESG Aware MSCI USA Add +7.1% 0.25% +0.02
HDV iShares Core High Dividend E Add +1.0% 0.34% +0.01
SPY SS SPDR S&P 500 ETF Trust-US Add +1.6% 0.66% +0.01
PM Philip Morris International Add +0.5% 0.09% +0.01
REGN Regeneron Pharmaceuticals Add +8.9% 0.25% +0.01
COR Cencora Inc. Add +9.2% 0.24% +0.01
IJS iShares S&P Small-Cap 600 Va Add +0.9% 0.12% +0.01
JEPQ JPM Nasdaq Equity Premium Add +9.0% 0.26% +0.01
IWD iShares Russell 1000 Value E Add +0.2% 0.14% +0.01
MO Altria Group Inc. Add +0.4% 0.07% +0.00

Options Activity Q2 2024 → Q3 2024

SPY SS SPDR S&P 500 ETF Trust-US put New 69,000 $179K

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 141$621.0MIVV, CGGR, AVDE, SDVY, IWY
Q1 2026 126$510.1MIVV, AVDE, CGGR, SDVY, IWX
Q4 2025 132$482.4MIVV, CGGR, AVDE, IWX, AAPL
Q3 2025 128$450.8MIVV, CGGR, AVDE, IWX, AAPL
Q2 2025 128$420.8MIVV, CGGR, IEFA, STIP, IWX
Q1 2025 120$379.1MIVV, CGGR, STIP, IEFA, IWX
Q4 2024 121$374.0MIVV, PYLD, AAPL, IVE, IEFA
Q3 2024 114$342.7MIVV, IVE, IEFA, IAU, AAPL
Q2 2024 109$326.4MIVV, IVE, IEFA, IAU, IJH
Q1 2024 107$319.4MIVV, IJH, IEFA, IVE, IAU