JSF Financial, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 29, 2025), JSF Financial, LLC reported 121 stock positions worth $374.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 22.1% of the portfolio, followed by PIMCO Multisector Bond Actv (PYLD, 7.5%) and Apple (AAPL, 5.8%). Compared with Q3 2024, it opened 21 new positions, sold out of 14, added to 53 and reduced 41. The biggest buy was a new position in PIMCO Multisector Bond Actv (PYLD) and the biggest sale iShares Gold Trust (IAU, shares −91%).

Most Recent 13F
Q2 2026
Location
LOS ANGELES, CA
CIK
0001802224
Portfolio Value
$374.0M (Q4 2024)
SEC Filing
0001802224-25-000003 ↗ filed Jan 29, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M Q1 2024: $319.4M Q1 2024 Q2 2024: $326.4M Q2 2024 Q3 2024: $342.7M Q3 2024 Q4 2024: $374.0M $374.0M Q4 2024 Q1 2025: $379.1M Q1 2025 Q2 2025: $420.8M Q2 2025 Q3 2025: $450.8M Q3 2025 Q4 2025: $482.4M Q4 2025 Q1 2026: $510.1M Q1 2026 Q2 2026: $621.0M Q2 2026

Holdings 121 stocks · $374.0M
IVV iShares Core S&P 500 ETF 22.13% 140,620 $82.8M Reduce -0.5%
PYLD PIMCO Multisector Bond Actv 7.51% 1,084,171 $28.1M New
AAPL Apple Inc. 5.77% 86,110 $21.6M Add +17.6%
IVE iShares S&P 500 Value ETF 5.52% 108,226 $20.7M Add +2.3%
IEFA iShares Core MSCI Eafe ETF 5.04% 268,123 $18.8M Add +2.5%
XLG Invesco S&P 500 Top 50 ETF 3.71% 277,942 $13.9M Add +1.1%
QQQ Invesco QQQ Trust Series 1 3.08% 22,518 $11.5M Reduce -1.6%
IWY iShares Russell Top 200 Grow 3.05% 48,532 $11.4M Reduce -0.6%
IJH iShares Core S&P Midcap ETF 2.63% 158,096 $9.9M Reduce -5.6%
NVDA Nvidia Corp. 2.25% 62,701 $8.4M Add +222.9%
MSFT Microsoft Corp. 1.73% 15,392 $6.5M Reduce -13.5%
DV Doubleverify Holdings Inc. 1.64% 319,831 $6.1M Reduce -3.0%
IJR iShares Core S&P Small-Cap E 1.52% 49,270 $5.7M Add +193.0%
IWF iShares Russell 1000 Growth 1.48% 13,822 $5.6M Reduce -2.5%
ITOT iShares Core S&P Total U.S. 1.47% 42,734 $5.5M Reduce -7.2%
IEMG iShares Core MSCI Emerging 1.45% 103,560 $5.4M Add +15.0%
PAVE Global X US Infrastructure 1.43% 132,464 $5.4M New
AMZN Amazon.com Inc. 1.34% 22,929 $5.0M Reduce -3.5%
GOOGL Alphabet Inc. Class A 1.23% 24,220 $4.6M Add +30.6%
BRK.B Berkshire Hathaway Inc. Class B 1.15% 9,482 $4.3M Reduce -2.4%
COST Costco Wholesale Corp. 1.08% 4,406 $4.0M Add +14.5%
SPYM Ste STR SPDR PT S&P 500 ETF 0.84% 45,419 $3.1M Add +1.1%
EEM iShares MSCI Emerging Market 0.72% 64,402 $2.7M Reduce -7.2%
IWR iShares Russell Mid-Cap ETF 0.67% 28,393 $2.5M Reduce -2.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.64% 4,115 $2.4M Add +5.1%
JPM JPMorgan Chase & Co. 0.60% 9,347 $2.2M Add +0.1%
BRZE Braze Inc. Class A 0.57% 50,843 $2.1M No change
XLK SS Technology Select Sector 0.57% 9,142 $2.1M Reduce -12.7%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.56% 18,831 $2.1M Reduce -10.8%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.52% 25,873 $2.0M Add +3.4%
JEPI JPMorgan Equity Premium Inco 0.52% 33,908 $2.0M Add +12.4%
UNH Unitedhealth Group Inc. 0.52% 3,848 $1.9M Add +8.2%
AVGO Broadcom Inc. 0.52% 8,346 $1.9M Add +18.9%
SPMD SS SPDR P S&P 400 Midcap ETF 0.49% 33,770 $1.8M Add +1.8%
PG The Procter & Gamble Co. 0.48% 10,741 $1.8M Add +0.9%
AXON Axon Enterprise Inc. 0.46% 2,899 $1.7M Add +1.4%
IAU iShares Gold Trust 0.45% 33,929 $1.7M Reduce -91.3%
GOOG Alphabet Inc. Class C 0.44% 8,643 $1.6M Add +5.1%
IFRA iShares US Infrastructure 0.38% 31,091 $1.4M New
V Visa Inc. Class A 0.38% 4,529 $1.4M Add +16.6%
ANET Arista Networks Inc. 0.35% 11,848 $1.3M Add +2.9%
WMT Walmart Inc. 0.35% 14,445 $1.3M Add +0.7%
CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT 0.34% 51,872 $1.3M New
DECK Deckers Outdoor Corp. 0.34% 6,262 $1.3M Add +3.4%
MSI Motorola Solutions Inc. 0.33% 2,706 $1.3M Add +2.9%
FTEC Fidelity MSCI Info Tech Indx 0.32% 6,437 $1.2M Reduce -0.5%
TMUS T-Mobile US Inc. 0.30% 5,062 $1.1M Add +0.9%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.29% 19,412 $1.1M Add +22.0%
BRO Brown & Brown Inc. 0.29% 10,526 $1.1M Add +3.9%
UTHR United Therapeutics Corp. 0.28% 2,996 $1.1M Add +4.0%
PKG Packaging Corp. of America 0.28% 4,668 $1.1M Add +3.5%
HD Home Depot Inc. 0.28% 2,653 $1.0M Reduce -0.6%
LNG Cheniere Energy Inc. 0.27% 4,670 $1.0M Add +5.1%
BJ Bj's Wholesale Club Holdings filed as BJS WHSL CLUB HLDGS INC 0.27% 11,216 $1.0M Add +4.6%
IWM iShares Russell 2000 ETF 0.26% 4,450 $983K Reduce -0.8%
CGGR Cap Group Growth Equity 0.26% 26,178 $973K New
CAH Cardinal Health Inc. 0.26% 8,178 $967K New
RSG Republic Services Inc. 0.25% 4,637 $933K Add +5.7%
IWX iShares Russell Top 200 Valu 0.25% 11,653 $921K New
GEN Gen Digital Inc. 0.24% 33,383 $914K Add +4.3%
PGR Progressive Corp. 0.24% 3,799 $910K Add +4.5%
LII Lennox International Inc. 0.24% 1,485 $905K Add +10.9%
LNTH Lantheus Holdings Inc. 0.24% 9,993 $894K New
FBTC Fidelity Wise Origin Bitcoin 0.23% 10,763 $878K Add +47.2%
XLV SS Health Care Select Sector 0.23% 6,262 $861K Reduce -88.7%
ESGU iShares ESG Aware MSCI USA 0.23% 6,591 $849K Reduce -4.2%
XLRE SS Real Estate Select Sector 0.22% 20,202 $822K Add +9.8%
XLB SS Materials Select Sector 0.21% 9,512 $800K New
XLY SS Consumer Disc Select Sect 0.21% 3,530 $792K New
TSLA Tesla Inc. 0.21% 1,916 $774K Add +1.2%
HDV iShares Core High Dividend E 0.21% 6,869 $771K Reduce -29.9%
FN Fabrinet 0.20% 3,481 $765K New
LLY Eli Lilly & Co. 0.20% 986 $761K Reduce -51.5%
VRTX Vertex Pharmaceuticals Inc. 0.20% 1,866 $751K New
CVLT Commvault Systems Inc. 0.20% 4,896 $739K New
T AT&T Inc. 0.19% 31,392 $715K Add +18.2%
AMGN Amgen Inc. 0.18% 2,593 $676K Add +137.4%
EFA iShares MSCI Eafe ETF 0.16% 7,865 $595K Reduce -0.7%
CRM Salesforce Inc. 0.14% 1,572 $526K Add +31.1%
PANW Palo Alto Networks Inc. 0.14% 2,874 $523K No change
HELO JPMorgan Hedged Equity ETF 0.14% 8,303 $515K Add +152.9%
GS Goldman Sachs Group Inc. 0.13% 864 $495K Reduce -1.6%
META Meta Platforms Inc. Class A 0.13% 819 $480K Reduce -15.7%
JNJ Johnson & Johnson 0.13% 3,237 $468K Reduce -7.5%
IWD iShares Russell 1000 Value E 0.12% 2,499 $463K Reduce -4.2%
DSI iShares ESG MSCI KLD 400 ETF 0.12% 4,159 $459K Reduce -1.7%
ORCL Oracle Corp. 0.12% 2,690 $448K Reduce -7.7%
RSP Invesco S&P 500 Equal Weight 0.12% 2,462 $431K Add +0.1%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.11% 11,957 $422K New
IJS iShares S&P Small-Cap 600 Va 0.11% 3,719 $404K Reduce -2.5%
MRK Merck & Co. Inc. 0.11% 3,991 $397K Reduce -1.3%
DE Deere & Co. 0.10% 901 $382K No change
MSCI MSCI Inc. 0.10% 633 $380K No change
ESGD iShares Trust iShares ESG Aw 0.10% 4,890 $372K Reduce -5.3%
VTI VG Morningstar TS MKT ETF-US 0.10% 1,262 $366K Add +17.2%
SGOV iShares 0-3 Month Treasury B 0.10% 3,610 $362K Reduce -90.4%
AZO AutoZone Inc. 0.09% 108 $346K Reduce -0.9%
CAT Caterpillar Inc. 0.09% 952 $345K Add +50.6%
NFLX Netflix Inc. 0.09% 385 $343K New
CVX Chevron Corp. 0.09% 2,280 $330K Reduce -0.4%
TY Tri-Continental Corp. 0.08% 9,787 $310K New
EAGG iShares ESG Aware US Aggrega 0.08% 6,580 $306K Add +4.2%
MDY State Street SPDR S&P Midcap 0.08% 517 $295K No change
MU Micron Technology Inc. 0.08% 3,419 $288K Add +34.6%
RTX RTX Corp. 0.07% 2,421 $280K Reduce -1.3%
PEP Pepsico Inc. 0.07% 1,831 $278K No change
BX Blackstone Inc. 0.07% 1,560 $269K Reduce -17.2%
XOM Exxon Mobil Corp. 0.07% 2,501 $269K Add +5.0%
ACWX iShares MSCI Acwi Ex US ETF 0.07% 5,133 $268K New
XLE SS Energy Select Sector 0.07% 2,984 $256K Add +20.0%
CSCO Cisco Systems Inc. 0.07% 4,304 $255K New
TGT Target Corp. 0.07% 1,806 $244K Reduce -1.6%
PLTR Palantir Technologies Inc. Class A 0.06% 2,946 $223K New
IVW iShares S&P 500 Growth ETF 0.06% 2,188 $222K Reduce -4.1%
XJH Ishare ESG SS S&P Midcap ETF 0.06% 5,089 $213K Reduce -0.3%
VTV Vanguard Mrngstr Val ETF-Aui 0.06% 1,256 $213K Add +0.1%
SBUX Starbucks Corp. 0.06% 2,328 $212K New
ESGE iShares Inc. iShares ESG Awar 0.05% 6,112 $204K Add +3.6%
MO Altria Group Inc. 0.05% 3,830 $200K Reduce -22.5%
KYN Kayne Anderson Energy Infra 0.04% 10,448 $133K Add +2.8%
ALXO Alx Oncology Holdings Inc. 0.01% 17,500 $29K New
Other holdings (1): bonds, preferreds, convertibles and warrants · $54 (not counted above)
SecurityClassShares / PrincipalValueChange
HYMCW Hycroft Mining Holding *W EXP 05/29/202 10,000$54No change

Total filed on the 13F, all lines: $374.0M.

Portfolio Sells Q3 2024 → Q4 2024
IAU iShares Gold Trust Reduce -91.3% 0.45% −5.23
XLV SS Health Care Select Sector Reduce -88.7% 0.23% −2.26
IVV iShares Core S&P 500 ETF Reduce -0.5% 22.13% −1.66
SGOV iShares 0-3 Month Treasury B Reduce -90.4% 0.10% −1.01
MSFT Microsoft Corp. Reduce -13.5% 1.73% −0.50
IJH iShares Core S&P Midcap ETF Reduce -5.6% 2.63% −0.41
LLY Eli Lilly & Co. Reduce -51.5% 0.20% −0.32
XLC SS Comm Select Sector SPDR Sold out 0.00% −0.27
REGN Regeneron Pharmaceuticals Sold out 0.00% −0.25
LIN Linde PLC Sold out 0.00% −0.25
MPWR Monolithic Power Systems Inc. Sold out 0.00% −0.25
COR Cencora Inc. Sold out 0.00% −0.24
ITOT iShares Core S&P Total U.S. Reduce -7.2% 1.47% −0.22
EEM iShares MSCI Emerging Market Reduce -7.2% 0.72% −0.21
QQQ Invesco QQQ Trust Series 1 Reduce -1.6% 3.08% −0.18
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.4% 1.15% −0.16
NTNX Nutanix Inc. Class A Sold out 0.00% −0.14
HDV iShares Core High Dividend E Reduce -29.9% 0.21% −0.13
XLK SS Technology Select Sector Reduce -12.7% 0.57% −0.12
PM Philip Morris International Sold out 0.00% −0.09
IWY iShares Russell Top 200 Grow Reduce -0.6% 3.05% −0.08
IWR iShares Russell Mid-Cap ETF Reduce -2.2% 0.67% −0.08
MCD McDonald's Corp. Sold out 0.00% −0.07
NVO Novo-Nordisk A/S-Spons ADR Sold out 0.00% −0.07
IWF iShares Russell 1000 Growth Reduce -2.5% 1.48% −0.07
KO The Coca-Cola Co. Sold out 0.00% −0.06
EFX Equifax Inc. Sold out 0.00% −0.06
MUNI PIMCO Intermediate Municipal Sold out 0.00% −0.06
MDLZ Mondelez International Inc. Class A Sold out 0.00% −0.06
JNJ Johnson & Johnson Reduce -7.5% 0.13% −0.04
HD Home Depot Inc. Reduce -0.6% 0.28% −0.04
EFA iShares MSCI Eafe ETF Reduce -0.7% 0.16% −0.03
META Meta Platforms Inc. Class A Reduce -15.7% 0.13% −0.03
WBD Warner Bros Discovery Inc. Sold out 0.00% −0.03
DIS The Walt Disney Co. Reduce -10.8% 0.56% −0.03
MRK Merck & Co. Inc. Reduce -1.3% 0.11% −0.03
ESGD iShares Trust iShares ESG Aw Reduce -5.3% 0.10% −0.03
ESGU iShares ESG Aware MSCI USA Reduce -4.2% 0.23% −0.03
IWM iShares Russell 2000 ETF Reduce -0.8% 0.26% −0.03
ORCL Oracle Corp. Reduce -7.7% 0.12% −0.03
IWD iShares Russell 1000 Value E Reduce -4.2% 0.12% −0.02
MO Altria Group Inc. Reduce -22.5% 0.05% −0.02
TGT Target Corp. Reduce -1.6% 0.07% −0.02
BX Blackstone Inc. Reduce -17.2% 0.07% −0.01
IJS iShares S&P Small-Cap 600 Va Reduce -2.5% 0.11% −0.01
RTX RTX Corp. Reduce -1.3% 0.07% −0.01
DSI iShares ESG MSCI KLD 400 ETF Reduce -1.7% 0.12% −0.01
FTEC Fidelity MSCI Info Tech Indx Reduce -0.5% 0.32% −0.01
CVX Chevron Corp. Reduce -0.4% 0.09% −0.01
AZO AutoZone Inc. Reduce -0.9% 0.09% −0.01

Portfolio Buys Q3 2024 → Q4 2024
PYLD PIMCO Multisector Bond Actv New 7.51% +7.51
NVDA Nvidia Corp. Add +222.9% 2.25% +1.56
PAVE Global X US Infrastructure New 1.43% +1.43
IJR iShares Core S&P Small-Cap E Add +193.0% 1.52% +0.94
AAPL Apple Inc. Add +17.6% 5.77% +0.79
IFRA iShares US Infrastructure New 0.38% +0.38
CGXU Cap Group Intl Focus New 0.34% +0.34
GOOGL Alphabet Inc. Class A Add +30.6% 1.23% +0.33
CGGR Cap Group Growth Equity New 0.26% +0.26
CAH Cardinal Health Inc. New 0.26% +0.26
IWX iShares Russell Top 200 Valu New 0.25% +0.25
LNTH Lantheus Holdings Inc. New 0.24% +0.24
XLB SS Materials Select Sector New 0.21% +0.21
XLY SS Consumer Disc Select Sect New 0.21% +0.21
FN Fabrinet New 0.20% +0.20
VRTX Vertex Pharmaceuticals Inc. New 0.20% +0.20
CVLT Commvault Systems Inc. New 0.20% +0.20
AVGO Broadcom Inc. Add +18.9% 0.52% +0.16
AXON Axon Enterprise Inc. Add +1.4% 0.46% +0.13
FBTC Fidelity Wise Origin Bitcoin Add +47.2% 0.23% +0.12
CGDV Cap Group Dividend Value New 0.11% +0.11
NFLX Netflix Inc. New 0.09% +0.09
COST Costco Wholesale Corp. Add +14.5% 1.08% +0.08
TY Tri-Continental Corp. New 0.08% +0.08
HELO JPMorgan Hedged Equity ETF Add +152.9% 0.14% +0.08
AMGN Amgen Inc. Add +137.4% 0.18% +0.08
ACWX iShares MSCI Acwi Ex US ETF New 0.07% +0.07
V Visa Inc. Class A Add +16.6% 0.38% +0.07
CSCO Cisco Systems Inc. New 0.07% +0.07
TSLA Tesla Inc. Add +1.2% 0.21% +0.06
PLTR Palantir Technologies Inc. Class A New 0.06% +0.06
DECK Deckers Outdoor Corp. Add +3.4% 0.34% +0.06
SBUX Starbucks Corp. New 0.06% +0.06
CRM Salesforce Inc. Add +31.1% 0.14% +0.04
GOOG Alphabet Inc. Class C Add +5.1% 0.44% +0.04
JEPQ JPM Nasdaq Equity Premium Add +22.0% 0.29% +0.04
LNG Cheniere Energy Inc. Add +5.1% 0.27% +0.04
ANET Arista Networks Inc. Add +2.9% 0.35% +0.03
JPM JPMorgan Chase & Co. Add +0.1% 0.60% +0.02
T AT&T Inc. Add +18.2% 0.19% +0.02
CAT Caterpillar Inc. Add +50.6% 0.09% +0.02
WMT Walmart Inc. Add +0.7% 0.35% +0.01
BJ Bj's Wholesale Club Holdings Add +4.6% 0.27% +0.01
VTI VG Morningstar TS MKT ETF-US Add +17.2% 0.10% +0.01
ALXO Alx Oncology Holdings Inc. New 0.01% +0.01
LII Lennox International Inc. Add +10.9% 0.24% +0.01
XLE SS Energy Select Sector Add +20.0% 0.07% +0.00
KYN Kayne Anderson Energy Infra Add +2.8% 0.04% +0.00
MU Micron Technology Inc. Add +34.6% 0.08% +0.00
JEPI JPMorgan Equity Premium Inco Add +12.4% 0.52% −0.00

Options Activity Q3 2024 → Q4 2024
SPY SS SPDR S&P 500 ETF Trust-US put Sold out 69,000 $179Kbefore exit

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 141$621.0MIVV, CGGR, AVDE, SDVY, IWY
Q1 2026 126$510.1MIVV, AVDE, CGGR, SDVY, IWX
Q4 2025 132$482.4MIVV, CGGR, AVDE, IWX, AAPL
Q3 2025 128$450.8MIVV, CGGR, AVDE, IWX, AAPL
Q2 2025 128$420.8MIVV, CGGR, IEFA, STIP, IWX
Q1 2025 120$379.1MIVV, CGGR, STIP, IEFA, IWX
Q4 2024 121$374.0MIVV, PYLD, AAPL, IVE, IEFA
Q3 2024 114$342.7MIVV, IVE, IEFA, IAU, AAPL
Q2 2024 109$326.4MIVV, IVE, IEFA, IAU, IJH
Q1 2024 107$319.4MIVV, IJH, IEFA, IVE, IAU