Xcel Wealth Management, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 21, 2024), Xcel Wealth Management, LLC reported 125 stock positions worth $339.2 million. Its top holding was RH (RH) at 12.3% of the portfolio, followed by Amazon.com (AMZN, 7.0%) and Alphabet Class A (GOOGL, 4.7%). Compared with Q2 2024, it opened 8 new positions, sold out of 5, added to 40 and reduced 49. The biggest buy was RH (RH, shares +1%) and the biggest sale Alphabet Class A (GOOGL, shares −10%).

Most Recent 13F
Q2 2026
Location
Holly Hill, FL
CIK
0001791002
Portfolio Value
$339.2M (Q3 2024)
SEC Filing
0001705819-24-000056 ↗ filed Oct 21, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M$500.0M Q1 2024: $317.9M Q1 2024 Q2 2024: $316.8M Q2 2024 Q3 2024: $339.2M $339.2M Q3 2024 Q4 2024: $358.2M Q4 2024 Q1 2025: $318.3M Q1 2025 Q2 2025: $345.0M Q2 2025 Q3 2025: $377.5M Q3 2025 Q4 2025: $383.4M Q4 2025 Q1 2026: $352.6M Q1 2026 Q2 2026: $410.2M Q2 2026

Holdings 125 stocks · $339.2M
RH RH 12.28% 124,550 $41.7M Add +1.3%
AMZN Amazon.com Inc. 6.97% 126,927 $23.7M Add +8.7%
GOOGL Alphabet Inc. Class A 4.65% 95,126 $15.8M Reduce -9.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 4.52% 385,974 $15.3M Add +1.4%
AAPL Apple Inc. 3.72% 54,084 $12.6M Add +0.7%
F Ford Motor Co. filed as FORD MTR CO 3.43% 1,102,156 $11.6M Add +38.1%
JPM JPMorgan Chase & Co. 3.31% 53,193 $11.2M Reduce -4.0%
NVDA Nvidia Corp. 3.24% 90,388 $11.0M Reduce -0.6%
HD Home Depot Inc. 3.19% 26,674 $10.8M Reduce -0.1%
VZ Verizon Communications Inc. 2.36% 178,508 $8.0M Add +0.1%
PFE Pfizer Inc. 2.36% 276,711 $8.0M Add +0.4%
BA The Boeing Co. 2.25% 50,083 $7.6M Add +16.8%
BRK.B Berkshire Hathaway Inc. Class B 1.97% 14,516 $6.7M Reduce -1.2%
WHR Whirlpool Corp. 1.86% 59,013 $6.3M Add +3.1%
MS Morgan Stanley 1.79% 58,115 $6.1M Reduce -0.3%
DEA Easterly Govt Pptys Inc. 1.57% 393,223 $5.3M Add +0.3%
WMT Walmart Inc. 1.51% 63,313 $5.1M Reduce -1.0%
NEE Nextera Energy Inc. 1.50% 60,220 $5.1M Add +2.3%
UBER Uber Technologies Inc. 1.49% 67,345 $5.1M Reduce -4.5%
VOO Vanguard S&P 500 ETF 1.29% 8,261 $4.4M Reduce -7.2%
PANW Palo Alto Networks Inc. 1.28% 12,695 $4.3M Add +4.1%
FRT Federal Realty Invs Trust 1.26% 37,227 $4.3M Reduce -7.1%
BLMN Bloomin' Brands Inc. 1.21% 248,078 $4.1M Add +19.4%
NOW ServiceNow Inc. 1.16% 4,390 $3.9M Reduce -3.3%
AVGO Broadcom Inc. 1.10% 21,696 $3.7M Reduce -18.6%
GE General Electric filed as GE AEROSPACE 1.06% 19,104 $3.6M Reduce -0.4%
TSLA Tesla Inc. 1.01% 13,067 $3.4M Add +2.1%
PRU Prudential Financial Inc. 1.00% 28,139 $3.4M Reduce -8.0%
YETI Yeti Holdings Inc. filed as YETI HLDGS INC 0.86% 70,902 $2.9M Reduce -2.7%
META Meta Platforms Inc. Class A 0.84% 5,004 $2.9M Add +1.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.84% 29,685 $2.9M Add +40.2%
RTX RTX Corp. 0.84% 23,545 $2.9M Reduce -9.7%
AXP American Express Co. 0.78% 9,793 $2.7M Reduce -0.3%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.71% 20,570 $2.4M Reduce -0.1%
TGT Target Corp. 0.70% 15,305 $2.4M Reduce -12.1%
CELH Celsius Holdings Inc. 0.66% 71,818 $2.3M Reduce -9.1%
AMD Advanced Micro Devices 0.62% 12,835 $2.1M Add +109.3%
PPL PPL Corp. 0.58% 59,849 $2.0M Reduce -69.8%
SCHW Schwab (charles) Corp. 0.56% 29,195 $1.9M No change
BX Blackstone Inc. 0.56% 12,293 $1.9M No change
ABT Abbott Laboratories 0.55% 16,434 $1.9M Add +4.0%
SWKS Skyworks Solutions Inc. 0.53% 18,108 $1.8M Add +5.8%
WFC Wells Fargo & Co. 0.50% 30,051 $1.7M Reduce -4.9%
UPS United Parcel Service Class B 0.50% 12,409 $1.7M Add +265.4%
STZ Constellation Brands Inc. Class A 0.49% 6,396 $1.6M Reduce -19.8%
T AT&T Inc. 0.47% 71,923 $1.6M Reduce -0.8%
CAT Caterpillar Inc. 0.46% 3,969 $1.6M Reduce -11.8%
GRMN Garmin Ltd. 0.44% 8,451 $1.5M Reduce -1.7%
V Visa Inc. Class A 0.44% 5,384 $1.5M Reduce -0.2%
CRWD CrowdStrike Holdings Inc. Class A 0.41% 5,010 $1.4M Add +106.6%
MDB Mongodb Inc. 0.40% 4,975 $1.3M Reduce -0.5%
COST Costco Wholesale Corp. 0.39% 1,499 $1.3M Add +1.7%
BXP BXP Inc. 0.37% 15,800 $1.3M Add +0.6%
GBAB Guggenheim Taxable Municipal 0.37% 71,521 $1.3M Add +6.6%
GOOG Alphabet Inc. Class C 0.36% 7,260 $1.2M No change
GS Goldman Sachs Group Inc. 0.36% 2,450 $1.2M Reduce -8.4%
XLF SS Financial Select Sector 0.35% 26,438 $1.2M Reduce -2.0%
B Barrick Gold Corp. 0.34% 57,950 $1.2M Reduce -11.7%
MDT Medtronic PLC 0.30% 11,426 $1.0M Reduce -1.6%
SGOL Abrdn Physical Gold Shares 0.30% 40,225 $1.0M No change
GMED Globus Medical Inc. Class A 0.29% 13,849 $991K Add +0.5%
XLK SS Technology Select Sector 0.28% 4,223 $953K Add +0.1%
MSFT Microsoft Corp. 0.28% 2,215 $953K Add +18.6%
MAS Masco Corp. 0.26% 10,522 $883K No change
PG The Procter & Gamble Co. 0.24% 4,660 $807K No change
KO The Coca-Cola Co. 0.24% 11,191 $804K Reduce -30.1%
SO The Southern Co. 0.23% 8,629 $778K Reduce -9.0%
QQQ Invesco QQQ Trust Series 1 0.23% 1,573 $768K Add +50.1%
RYN Rayonier Inc. 0.22% 23,050 $742K Reduce -2.3%
PEP Pepsico Inc. 0.22% 4,332 $737K Reduce -8.4%
GLD SPDR Gold Shares 0.20% 2,820 $685K No change
CRM Salesforce Inc. 0.20% 2,495 $683K Reduce -46.9%
BRO Brown & Brown Inc. 0.19% 6,284 $651K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.19% 1,115 $640K Add +22.5%
DE Deere & Co. 0.19% 1,525 $636K Reduce -1.6%
GEHC GE Healthcare Technology 0.19% 6,771 $635K Reduce -1.1%
MU Micron Technology Inc. 0.18% 6,049 $627K Add +152.6%
SHOP Shopify Inc. Class A 0.18% 7,696 $617K Add +21.0%
WM Waste Management Inc. 0.18% 2,900 $602K No change
CVX Chevron Corp. 0.18% 4,048 $596K Add +3.3%
SOFI Sofi Technologies Inc. 0.17% 72,020 $566K Add +5.9%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.16% 10,170 $559K Add +9.3%
ABBV Abbvie Inc. 0.16% 2,801 $553K No change
HYMB SS SPDR N Ice HY Muni ETF 0.14% 18,000 $473K No change
AMGN Amgen Inc. 0.14% 1,460 $470K No change
XLC SS Comm Select Sector SPDR 0.14% 5,163 $467K No change
SBUX Starbucks Corp. 0.14% 4,765 $465K New
LLY Eli Lilly & Co. 0.13% 509 $451K Reduce -8.3%
GEV GE Vernova Inc. 0.13% 1,692 $431K Reduce -1.1%
DD Dupont DE Nemours Inc. 0.12% 4,553 $406K Add +7.3%
BMY Bristol-Myers Squibb Co. 0.12% 7,790 $403K No change
HYD Vaneck High Yield Muni ETF 0.12% 7,500 $398K Add +20.0%
ABNB Airbnb Inc. Class A 0.11% 3,016 $382K Reduce -6.8%
PM Philip Morris International 0.11% 3,032 $368K No change
FHLC Fidelity MSCI Health Care 0.11% 5,000 $364K No change
DUK Duke Energy Corp. 0.11% 3,139 $362K Add +0.7%
MA Mastercard Inc. Class A 0.11% 724 $358K No change
UNH Unitedhealth Group Inc. 0.11% 610 $357K No change
IWM iShares Russell 2000 ETF 0.10% 1,578 $349K Reduce -4.8%
ARCC Ares Capital Corp. 0.10% 15,650 $328K Add +31.5%
BP BP PLC-Spons ADR 0.09% 10,200 $320K Add +1.0%
VGK Vanguard Ftse Europe ETF 0.09% 4,394 $312K Reduce -4.3%
TMUS T-Mobile US Inc. 0.09% 1,500 $310K No change
PLTR Palantir Technologies Inc. Class A 0.09% 8,300 $309K New
FTC First Trust Large Cap Growth 0.09% 2,331 $306K No change
LNG Cheniere Energy Inc. 0.09% 1,700 $306K No change
ADP Automatic Data Processing 0.09% 1,100 $304K No change
NFLX Netflix Inc. 0.09% 427 $303K Add +2.4%
IP International Paper Co. 0.09% 6,101 $298K No change
FMHI First Trust Municipal High I 0.09% 6,000 $296K No change
RDVY First Trust Rising Dividend 0.08% 4,845 $287K No change
IVV iShares Core S&P 500 ETF 0.08% 486 $281K Reduce -7.1%
XEVTX Eaton Vance Tax-Adv DVD Inc. 0.08% 11,225 $277K Reduce -0.9%
MRVL Marvell Technology Inc. 0.08% 3,800 $274K Reduce -20.8%
XOM Exxon Mobil Corp. 0.08% 2,273 $266K Reduce -6.9%
NWL Newell Brands Inc. 0.07% 32,773 $252K No change
MO Altria Group Inc. 0.07% 4,568 $233K New
LIN Linde PLC 0.07% 474 $226K No change
SBCF Seacoast Banking Corp. 0.07% 8,358 $223K New
AWK American Water Works Co. Inc. 0.06% 1,434 $210K New
VTI VG Morningstar TS MKT ETF-US 0.06% 731 $207K New
MUB iShares National Muni Bond E 0.06% 1,892 $206K No change
ETN Eaton Corp. PLC 0.06% 616 $204K New
ARES Ares Management Corp. Class A 0.06% 1,300 $203K New
CIK UBS Asset Management Income filed as CREDIT SUISSE ASSET MGMT INC 0.01% 15,755 $49K Reduce -0.8%
Other holdings (1): bonds, preferreds, convertibles and warrants · $2.7M (not counted above)
SecurityClassShares / PrincipalValueChange
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 2,138$2.7MAdd +0.3%

Total filed on the 13F, all lines: $341.9M.

Portfolio Sells Q2 2024 → Q3 2024
GOOGL Alphabet Inc. Class A Reduce -9.7% 4.65% −1.40
PPL PPL Corp. Reduce -69.8% 0.58% −1.14
CELH Celsius Holdings Inc. Reduce -9.1% 0.66% −0.76
NVDA Nvidia Corp. Reduce -0.6% 3.24% −0.31
AVGO Broadcom Inc. Reduce -18.6% 1.10% −0.25
JPM JPMorgan Chase & Co. Reduce -4.0% 3.31% −0.23
CRM Salesforce Inc. Reduce -46.9% 0.20% −0.18
STZ Constellation Brands Inc. Class A Reduce -19.8% 0.49% −0.16
PRU Prudential Financial Inc. Reduce -8.0% 1.00% −0.13
UBER Uber Technologies Inc. Reduce -4.5% 1.49% −0.13
VOO Vanguard S&P 500 ETF Reduce -7.2% 1.29% −0.12
TGT Target Corp. Reduce -12.1% 0.70% −0.11
LMT Lockheed Martin Corp. Sold out 0.00% −0.10
WFC Wells Fargo & Co. Reduce -4.9% 0.50% −0.09
KO The Coca-Cola Co. Reduce -30.1% 0.24% −0.08
TFC Truist Financial Corp. Sold out 0.00% −0.08
SPYM Ste STR SPDR PT S&P 500 ETF Sold out 0.00% −0.08
ROST Ross Stores Inc. Sold out 0.00% −0.06
QUAL iShares MSCI USA Quality Fac Sold out 0.00% −0.06
ABNB Airbnb Inc. Class A Reduce -6.8% 0.11% −0.04
PEP Pepsico Inc. Reduce -8.4% 0.22% −0.03
LLY Eli Lilly & Co. Reduce -8.3% 0.13% −0.03
MRVL Marvell Technology Inc. Reduce -20.8% 0.08% −0.03
GS Goldman Sachs Group Inc. Reduce -8.4% 0.36% −0.02
YETI Yeti Holdings Inc. Reduce -2.7% 0.86% −0.02
FRT Federal Realty Invs Trust Reduce -7.1% 1.26% −0.02
CAT Caterpillar Inc. Reduce -11.8% 0.46% −0.02
V Visa Inc. Class A Reduce -0.2% 0.44% −0.01
XOM Exxon Mobil Corp. Reduce -6.9% 0.08% −0.01
IVV iShares Core S&P 500 ETF Reduce -7.1% 0.08% −0.01
B Barrick Gold Corp. Reduce -11.7% 0.34% −0.01
VGK Vanguard Ftse Europe ETF Reduce -4.3% 0.09% −0.00
GRMN Garmin Ltd. Reduce -1.7% 0.44% −0.00
IWM iShares Russell 2000 ETF Reduce -4.8% 0.10% −0.00
TJX TJX Companies Inc. Reduce -0.1% 0.71% −0.00
SO The Southern Co. Reduce -9.0% 0.23% −0.00
XEVTX Eaton Vance Tax-Adv DVD Inc. Reduce -0.9% 0.08% −0.00
MS Morgan Stanley Reduce -0.3% 1.79% −0.00
CIK UBS Asset Management Income Reduce -0.8% 0.01% −0.00
RYN Rayonier Inc. Reduce -2.3% 0.22% +0.00
MDB Mongodb Inc. Reduce -0.5% 0.40% +0.00
XLF SS Financial Select Sector Reduce -2.0% 0.35% +0.00
DE Deere & Co. Reduce -1.6% 0.19% +0.00
RTX RTX Corp. Reduce -9.7% 0.84% +0.01
MDT Medtronic PLC Reduce -1.6% 0.30% +0.01
GEHC GE Healthcare Technology Reduce -1.1% 0.19% +0.02
T AT&T Inc. Reduce -0.8% 0.47% +0.03
NOW ServiceNow Inc. Reduce -3.3% 1.16% +0.03
GEV GE Vernova Inc. Reduce -1.1% 0.13% +0.03
AXP American Express Co. Reduce -0.3% 0.78% +0.07

Portfolio Buys Q2 2024 → Q3 2024
RH RH Add +1.3% 12.28% +2.80
UPS United Parcel Service Class B Add +265.4% 0.50% +0.35
AMD Advanced Micro Devices Add +109.3% 0.62% +0.31
F Ford Motor Co. Add +38.1% 3.43% +0.27
TSLA Tesla Inc. Add +2.1% 1.01% +0.21
NEE Nextera Energy Inc. Add +2.3% 1.50% +0.19
DIS The Walt Disney Co. Add +40.2% 0.84% +0.18
AAPL Apple Inc. Add +0.7% 3.72% +0.15
SBUX Starbucks Corp. New 0.14% +0.14
CRWD CrowdStrike Holdings Inc. Class A Add +106.6% 0.41% +0.12
PLTR Palantir Technologies Inc. Class A New 0.09% +0.09
MU Micron Technology Inc. Add +152.6% 0.18% +0.09
BXP BXP Inc. Add +0.6% 0.37% +0.07
MO Altria Group Inc. New 0.07% +0.07
QQQ Invesco QQQ Trust Series 1 Add +50.1% 0.23% +0.07
SBCF Seacoast Banking Corp. New 0.07% +0.07
AWK American Water Works Co. Inc. New 0.06% +0.06
VTI VG Morningstar TS MKT ETF-US New 0.06% +0.06
ETN Eaton Corp. PLC New 0.06% +0.06
ARES Ares Management Corp. Class A New 0.06% +0.06
META Meta Platforms Inc. Class A Add +1.2% 0.84% +0.06
SHOP Shopify Inc. Class A Add +21.0% 0.18% +0.05
DEA Easterly Govt Pptys Inc. Add +0.3% 1.57% +0.04
VZ Verizon Communications Inc. Add +0.1% 2.36% +0.04
GBAB Guggenheim Taxable Municipal Add +6.6% 0.37% +0.03
ABT Abbott Laboratories Add +4.0% 0.55% +0.03
SPY SS SPDR S&P 500 ETF Trust-US Add +22.5% 0.19% +0.03
SOFI Sofi Technologies Inc. Add +5.9% 0.17% +0.03
ARCC Ares Capital Corp. Add +31.5% 0.10% +0.02
MSFT Microsoft Corp. Add +18.6% 0.28% +0.02
WHR Whirlpool Corp. Add +3.1% 1.86% +0.02
HYD Vaneck High Yield Muni ETF Add +20.0% 0.12% +0.02
DD Dupont DE Nemours Inc. Add +7.3% 0.12% +0.01
DUK Duke Energy Corp. Add +0.7% 0.11% +0.01
JEPQ JPM Nasdaq Equity Premium Add +9.3% 0.16% +0.00
NFLX Netflix Inc. Add +2.4% 0.09% +0.00
COST Costco Wholesale Corp. Add +1.7% 0.39% −0.00
GMED Globus Medical Inc. Class A Add +0.5% 0.29% −0.01
CVX Chevron Corp. Add +3.3% 0.18% −0.02
XLK SS Technology Select Sector Add +0.1% 0.28% −0.02
BP BP PLC-Spons ADR Add +1.0% 0.09% −0.02
PANW Palo Alto Networks Inc. Add +4.1% 1.28% −0.03
SWKS Skyworks Solutions Inc. Add +5.8% 0.53% −0.05
BLMN Bloomin' Brands Inc. Add +19.4% 1.21% −0.05
PFE Pfizer Inc. Add +0.4% 2.36% −0.07
AMZN Amazon.com Inc. Add +8.7% 6.97% −0.15
BA The Boeing Co. Add +16.8% 2.25% −0.22
BAC Bank of America Corp. Add +1.4% 4.52% −0.26

Notes & Other Activity Q2 2024 → Q3 2024
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L Add +0.3% 2,138 $2.7M

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 138$410.2MAMZN, RH, NVDA, GOOGL, BAC
Q1 2026 131$352.6MAMZN, RH, NVDA, BAC, GOOGL
Q4 2025 142$383.4MAMZN, RH, BAC, NVDA, F
Q3 2025 137$377.5MAMZN, RH, BAC, NVDA, JPM
Q2 2025 128$345.0MAMZN, RH, BAC, NVDA, JPM
Q1 2025 128$318.3MRH, AMZN, BAC, GOOGL, AAPL
Q4 2024 125$358.2MRH, AMZN, GOOGL, BAC, AAPL
Q3 2024 125$339.2MRH, AMZN, GOOGL, BAC, AAPL
Q2 2024 122$316.8MRH, AMZN, GOOGL, BAC, AAPL
Q1 2024 126$317.9MRH, AMZN, GOOGL, BAC, JPM