Affinity Investment Advisors, LLC

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), Affinity Investment Advisors, LLC reported 140 stock positions worth $122.8 million. Its top holding was Microsoft (MSFT) at 4.0% of the portfolio, followed by JPMorgan Chase (JPM, 3.1%) and Apple (AAPL, 2.8%). Compared with Q4 2024, it opened 18 new positions, sold out of 7, added to 51 and reduced 60. The biggest buy was Kroger (KR, shares +113%) and the biggest sale an exit from Metlife (MET).

Most Recent 13F
Q2 2026
Location
NEWPORT BEACH, CA
CIK
0001520601
Portfolio Value
$122.8M (Q1 2025)
SEC Filing
0001941040-25-000294 ↗ filed May 13, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $137.0M Q1 2024 Q2 2024: $133.1M Q2 2024 Q3 2024: $145.7M Q3 2024 Q4 2024: $120.0M Q4 2024 Q1 2025: $122.8M $122.8M Q1 2025 Q2 2025: $132.1M Q2 2025 Q3 2025: $147.7M Q3 2025 Q4 2025: $150.5M Q4 2025 Q1 2026: $159.9M Q1 2026 Q2 2026: $197.2M Q2 2026

Holdings 140 stocks · $122.8M

MSFT Microsoft Corp. 4.03% 13,191 $5.0M Add +43.4%
JPM JPMorgan Chase & Co. 3.09% 15,481 $3.8M Reduce -15.2%
AAPL Apple Inc. 2.80% 15,472 $3.4M Reduce -4.2%
XOM Exxon Mobil Corp. 2.42% 24,979 $3.0M Reduce -0.3%
META Meta Platforms Inc. Class A 2.36% 5,036 $2.9M Add +1.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 2.09% 61,448 $2.6M Reduce -3.9%
UNH Unitedhealth Group Inc. 1.88% 4,397 $2.3M Reduce -0.7%
KR Kroger Co. 1.83% 33,274 $2.3M Add +113.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 1.64% 8,090 $2.0M Reduce -20.2%
ABBV Abbvie Inc. 1.61% 9,444 $2.0M Reduce -7.8%
NVDA Nvidia Corp. 1.57% 17,786 $1.9M Reduce -1.9%
MO Altria Group Inc. 1.55% 31,804 $1.9M Add +2.9%
AVGO Broadcom Inc. 1.53% 11,247 $1.9M Reduce -5.1%
URI United Rentals Inc. 1.44% 2,830 $1.8M Reduce -0.6%
AMP Ameriprise Financial Inc. 1.36% 3,453 $1.7M Reduce -6.0%
GOOGL Alphabet Inc. Class A 1.35% 10,691 $1.7M Reduce -1.1%
VZ Verizon Communications Inc. 1.32% 35,851 $1.6M Add +5.7%
PM Philip Morris International 1.28% 9,866 $1.6M Add +4.8%
CMCSA Comcast Corp. Class A 1.27% 42,381 $1.6M Add +4.2%
DRI Darden Restaurants Inc. 1.27% 7,516 $1.6M Reduce -1.4%
MRK Merck & Co. Inc. 1.21% 16,528 $1.5M Reduce -1.1%
GILD Gilead Sciences Inc. 1.19% 13,034 $1.5M No change
DAL Delta Air Lines Inc. 1.18% 33,331 $1.5M Reduce -2.1%
PFE Pfizer Inc. 1.18% 57,326 $1.5M Add +25.5%
CSCO Cisco Systems Inc. 1.17% 23,360 $1.4M Add +100.0%
SPG Simon Property Group Inc. 1.14% 8,405 $1.4M Reduce -7.5%
DELL Dell Technologies -C 1.13% 15,219 $1.4M Add +16.8%
GS Goldman Sachs Group Inc. 1.12% 2,506 $1.4M Reduce -7.8%
WFC Wells Fargo & Co. 1.11% 19,018 $1.4M Reduce -2.1%
NEM Newmont Corp. 1.11% 28,211 $1.4M Add +21.4%
AMGN Amgen Inc. 1.11% 4,365 $1.4M Reduce -8.9%
QCOM Qualcomm Inc. 1.08% 8,654 $1.3M Reduce -0.6%
VLO Valero Energy Corp. 1.08% 9,994 $1.3M Reduce -0.4%
TPR Tapestry Inc. 1.07% 18,651 $1.3M Reduce -17.5%
BBY Best Buy Co. Inc. 1.06% 17,669 $1.3M Reduce -0.5%
EXC Exelon Corp. 1.03% 27,535 $1.3M Add +50.2%
CAT Caterpillar Inc. 1.01% 3,775 $1.2M Reduce -11.2%
APP AppLovin Corp. Class A 0.98% 4,540 $1.2M Add +20.0%
AMAT Applied Materials Inc. 0.96% 8,146 $1.2M Add +13.4%
AGG iShares Core U.S. Aggregate 0.96% 11,890 $1.2M No change
PPL PPL Corp. 0.93% 31,651 $1.1M Reduce -14.8%
NTAP Netapp Inc. 0.90% 12,560 $1.1M Add +71.2%
DKS Dick's Sporting Goods Inc. 0.90% 5,453 $1.1M Reduce -10.1%
PKG Packaging Corp. of America 0.88% 5,439 $1.1M Add +180.2%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 0.83% 12,223 $1.0M Add +9.0%
CI The Cigna Group 0.83% 3,110 $1.0M Add +4.0%
UNM Unum Group 0.80% 12,098 $986K Reduce -6.7%
RTX RTX Corp. 0.78% 7,270 $963K Add +96.5%
BMY Bristol-Myers Squibb Co. 0.72% 14,492 $884K Reduce -0.9%
STX Seagate Technology Holdings 0.71% 10,320 $877K Add +19.9%
BURL Burlington Stores Inc. 0.71% 3,649 $870K Add +19.4%
HPE Hewlett Packard Enterprise 0.69% 54,770 $845K Add +19.0%
ACGL Arch Capital Group Ltd. 0.68% 8,677 $835K Reduce -3.2%
CPNG Coupang Inc. 0.65% 36,648 $804K Add +19.1%
MS Morgan Stanley 0.64% 6,738 $786K Reduce -0.3%
DOCU Docusign Inc. 0.64% 9,598 $781K Add +19.4%
T AT&T Inc. 0.63% 27,457 $776K Reduce -1.4%
ED Consolidated Edison Inc. 0.63% 6,960 $770K No change
PHM Pultegroup Inc. 0.62% 7,448 $766K Add +0.3%
SSNC Ss&c Technologies Holdings 0.60% 8,823 $737K Add +18.9%
JBL Jabil Inc. 0.57% 5,184 $705K Reduce -10.6%
DOX Amdocs Ltd. 0.57% 7,682 $703K Reduce -10.6%
EBAY eBay Inc. 0.57% 10,297 $697K Add +20.0%
LOW Lowe's Cos Inc. 0.56% 2,960 $690K Reduce -1.1%
CTSH Cognizant Tech Solutions-A 0.56% 8,957 $685K Add +18.6%
BKR Baker Hughes Co. 0.56% 15,551 $683K Add +9.9%
PNC PNC Financial Services Group 0.53% 3,721 $654K New
GEN Gen Digital Inc. 0.53% 24,293 $645K Add +19.5%
PCAR Paccar Inc. 0.51% 6,412 $624K Reduce -36.5%
HST Host Hotels & Resorts Inc. 0.50% 42,834 $609K Reduce -13.1%
APH Amphenol Corp. Class A 0.50% 9,279 $609K New
CMI Cummins Inc. 0.49% 1,937 $607K Reduce -18.6%
RCL Royal Caribbean Cruises Ltd. 0.47% 2,799 $575K Reduce -6.5%
CEG Constellation Energy 0.47% 2,833 $571K Reduce -11.9%
C Citigroup Inc. 0.46% 8,016 $569K Reduce -22.0%
VTRS Viatris Inc. 0.46% 65,121 $567K Add +19.1%
JNJ Johnson & Johnson 0.46% 3,419 $567K Add +30.2%
LRCX Lam Research Corp. 0.46% 7,789 $566K Reduce -1.4%
PGR Progressive Corp. 0.45% 1,966 $556K Reduce -20.3%
CVS CVS Health Corp. 0.45% 8,132 $551K Reduce -31.4%
ELV Elevance Health Inc. 0.45% 1,264 $550K Add +19.6%
CNC Centene Corp. 0.44% 8,967 $544K Reduce -10.3%
DFS Discover Financial Services 0.44% 3,159 $539K Add +18.4%
BRK.B Berkshire Hathaway Inc. Class B 0.43% 989 $527K Add +18.2%
ALL Allstate Corp. 0.43% 2,531 $524K Add +7.2%
FANG Diamondback Energy Inc. 0.41% 3,124 $499K Reduce -34.6%
K Kellanova 0.36% 5,326 $439K New
TAP Molson Coors Beverage Co. Class B 0.35% 7,099 $432K Reduce -1.0%
KLAC KLA Corp. 0.35% 631 $429K New
GD General Dynamics Corp. 0.34% 1,532 $418K Add +42.0%
RF Regions Financial Corp. 0.34% 19,003 $413K Add +19.6%
WMB Williams Cos Inc. 0.33% 6,766 $404K Add +18.8%
MMM 3M Co. 0.32% 2,681 $394K Add +18.6%
STT State Street Corp. 0.31% 4,271 $382K New
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.31% 4,134 $380K Add +19.3%
PPC Pilgrim's Pride Corp. 0.31% 6,901 $376K No change
CBRE CBRE Group Inc. Class A 0.30% 2,836 $371K New
TWLO Twilio Inc. Class A 0.30% 3,718 $364K Reduce -0.1%
LNG Cheniere Energy Inc. 0.29% 1,559 $361K New
OMC Omnicom Group 0.29% 4,338 $360K Add +18.3%
KHC The Kraft Heinz Co. 0.28% 11,314 $344K Reduce -62.6%
TEVA Teva Pharmaceutical-SP ADR 0.27% 21,923 $337K Add +18.1%
GAP The Gap Inc. 0.27% 15,939 $329K Reduce -23.9%
PH Parker Hannifin Corp. 0.26% 529 $322K Reduce -0.2%
USFD US Foods Holding Corp. 0.26% 4,896 $320K Add +18.8%
BBWI Bath & Body Works Inc. 0.25% 10,060 $305K Reduce -19.5%
CVX Chevron Corp. 0.25% 1,808 $302K No change
CAH Cardinal Health Inc. 0.25% 2,195 $302K Reduce -0.1%
LMT Lockheed Martin Corp. 0.24% 666 $298K Add +18.5%
LLY Eli Lilly & Co. 0.24% 360 $297K No change
MCK McKesson Corp. 0.24% 433 $291K Reduce -0.2%
AEP American Electric Power 0.23% 2,631 $287K Reduce -66.9%
JCI Johnson Controls Internation 0.23% 3,516 $282K No change
COR Cencora Inc. 0.22% 992 $276K No change
FISV Fiserv Inc. 0.22% 1,247 $275K Add +18.6%
OC Owens Corning 0.22% 1,906 $272K Add +23.6%
BLDR Builders Firstsource Inc. 0.22% 2,175 $272K Reduce -10.2%
HIG Hartford Insurance Group Inc. 0.22% 2,182 $270K No change
ORCL Oracle Corp. 0.21% 1,845 $258K Reduce -40.4%
JLL Jones Lang Lasalle Inc. 0.21% 1,034 $256K Reduce -24.9%
NRG NRG Energy Inc. 0.20% 2,545 $243K Reduce -0.1%
BAX Baxter International Inc. 0.20% 7,035 $241K No change
HCA HCA Healthcare Inc. 0.19% 692 $239K New
SWK Stanley Black & Decker Inc. 0.19% 3,043 $234K Add +19.1%
TOL Toll Brothers Inc. 0.19% 2,210 $233K Add +19.7%
EPR Epr Properties filed as EPR PPTYS 0.19% 4,416 $232K New
MKL Markel Group Inc. 0.19% 123 $230K New
STLD Steel Dynamics Inc. 0.19% 1,821 $228K No change
CCL Carnival Corp. 0.19% 11,641 $227K Add +18.8%
IP International Paper Co. 0.18% 4,240 $226K New
USB US Bancorp 0.18% 5,319 $225K Reduce -7.1%
DTE DTE Energy Company 0.18% 1,620 $224K New
VRT Vertiv Holdings Co. Class A 0.18% 3,076 $222K Add +19.2%
LOGI Logitech International-Reg 0.18% 2,596 $219K New
THC Tenet Healthcare Corp. 0.18% 1,601 $215K New
UHS Universal Health Services-B 0.17% 1,140 $214K New
SJM The JM Smucker Co. filed as SMUCKER J M CO 0.17% 1,770 $210K New
AER Aercap Holdings NV 0.17% 2,003 $205K New
GIS General Mills Inc. 0.17% 3,403 $203K New
F Ford Motor Co. filed as FORD MTR CO 0.11% 14,069 $141K Reduce -7.2%

Portfolio Sells Q4 2024 → Q1 2025

MET Metlife Inc. Sold out 0.00% −0.98
FCNCA First Citizens Bcshs Class A Sold out 0.00% −0.77
AVGO Broadcom Inc. Reduce -5.1% 1.53% −0.76
AAPL Apple Inc. Reduce -4.2% 2.80% −0.57
JPM JPMorgan Chase & Co. Reduce -15.2% 3.09% −0.55
DAL Delta Air Lines Inc. Reduce -2.1% 1.18% −0.53
KHC The Kraft Heinz Co. Reduce -62.6% 0.28% −0.49
NVDA Nvidia Corp. Reduce -1.9% 1.57% −0.46
TGT Target Corp. Sold out 0.00% −0.44
AEP American Electric Power Reduce -66.9% 0.23% −0.38
PCAR Paccar Inc. Reduce -36.5% 0.51% −0.37
GOOGL Alphabet Inc. Class A Reduce -1.1% 1.35% −0.36
PPG PPG Industries Inc. Sold out 0.00% −0.36
CAT Caterpillar Inc. Reduce -11.2% 1.01% −0.27
AMP Ameriprise Financial Inc. Reduce -6.0% 1.36% −0.27
DKS Dick's Sporting Goods Inc. Reduce -10.1% 0.90% −0.26
BAC Bank of America Corp. Reduce -3.9% 2.09% −0.25
FANG Diamondback Energy Inc. Reduce -34.6% 0.41% −0.25
URI United Rentals Inc. Reduce -0.6% 1.44% −0.23
HST Host Hotels & Resorts Inc. Reduce -13.1% 0.50% −0.22
ORCL Oracle Corp. Reduce -40.4% 0.21% −0.22
IBM Intl Business Machines Corp. Reduce -20.2% 1.64% −0.22
BBY Best Buy Co. Inc. Reduce -0.5% 1.06% −0.21
CMI Cummins Inc. Reduce -18.6% 0.49% −0.20
GS Goldman Sachs Group Inc. Reduce -7.8% 1.12% −0.18
MRK Merck & Co. Inc. Reduce -1.1% 1.21% −0.18
IRM Iron Mountain Inc. Sold out 0.00% −0.18
PYPL PayPal Holdings Inc. Sold out 0.00% −0.17
SPY SS SPDR S&P 500 ETF Trust-US Sold out 0.00% −0.17
SPG Simon Property Group Inc. Reduce -7.5% 1.14% −0.17
TPR Tapestry Inc. Reduce -17.5% 1.07% −0.16
BBWI Bath & Body Works Inc. Reduce -19.5% 0.25% −0.16
GAP The Gap Inc. Reduce -23.9% 0.27% −0.14
C Citigroup Inc. Reduce -22.0% 0.46% −0.14
CEG Constellation Energy Reduce -11.9% 0.47% −0.13
JBL Jabil Inc. Reduce -10.6% 0.57% −0.12
RCL Royal Caribbean Cruises Ltd. Reduce -6.5% 0.47% −0.11
JLL Jones Lang Lasalle Inc. Reduce -24.9% 0.21% −0.08
PPL PPL Corp. Reduce -14.8% 0.93% −0.07
MS Morgan Stanley Reduce -0.3% 0.64% −0.07
BLDR Builders Firstsource Inc. Reduce -10.2% 0.22% −0.07
CNC Centene Corp. Reduce -10.3% 0.44% −0.06
LOW Lowe's Cos Inc. Reduce -1.1% 0.56% −0.05
USB US Bancorp Reduce -7.1% 0.18% −0.05
PGR Progressive Corp. Reduce -20.3% 0.45% −0.04
TWLO Twilio Inc. Class A Reduce -0.1% 0.30% −0.04
DOX Amdocs Ltd. Reduce -10.6% 0.57% −0.04
QCOM Qualcomm Inc. Reduce -0.6% 1.08% −0.03
WFC Wells Fargo & Co. Reduce -2.1% 1.11% −0.02
PH Parker Hannifin Corp. Reduce -0.2% 0.26% −0.02

Portfolio Buys Q4 2024 → Q1 2025

KR Kroger Co. Add +113.0% 1.83% +1.04
MSFT Microsoft Corp. Add +43.4% 4.03% +0.80
CSCO Cisco Systems Inc. Add +100.0% 1.17% +0.60
PNC PNC Financial Services Group New 0.53% +0.53
PKG Packaging Corp. of America Add +180.2% 0.88% +0.51
APH Amphenol Corp. Class A New 0.50% +0.50
EXC Exelon Corp. Add +50.2% 1.03% +0.46
RTX RTX Corp. Add +96.5% 0.78% +0.43
NEM Newmont Corp. Add +21.4% 1.11% +0.39
K Kellanova New 0.36% +0.36
KLAC KLA Corp. New 0.35% +0.35
PM Philip Morris International Add +4.8% 1.28% +0.33
STT State Street Corp. New 0.31% +0.31
CBRE CBRE Group Inc. Class A New 0.30% +0.30
LNG Cheniere Energy Inc. New 0.29% +0.29
MO Altria Group Inc. Add +2.9% 1.55% +0.21
HCA HCA Healthcare Inc. New 0.19% +0.19
VZ Verizon Communications Inc. Add +5.7% 1.32% +0.19
EPR Epr Properties New 0.19% +0.19
NTAP Netapp Inc. Add +71.2% 0.90% +0.19
MKL Markel Group Inc. New 0.19% +0.19
IP International Paper Co. New 0.18% +0.18
DTE DTE Energy Company New 0.18% +0.18
LOGI Logitech International-Reg New 0.18% +0.18
THC Tenet Healthcare Corp. New 0.18% +0.18
UHS Universal Health Services-B New 0.17% +0.17
PFE Pfizer Inc. Add +25.5% 1.18% +0.17
SJM The JM Smucker Co. New 0.17% +0.17
AER Aercap Holdings NV New 0.17% +0.17
GIS General Mills Inc. New 0.17% +0.17
CI The Cigna Group Add +4.0% 0.83% +0.15
JNJ Johnson & Johnson Add +30.2% 0.46% +0.15
SSNC Ss&c Technologies Holdings Add +18.9% 0.60% +0.13
EBAY eBay Inc. Add +20.0% 0.57% +0.12
ELV Elevance Health Inc. Add +19.6% 0.45% +0.12
BNY Bank of New York Mellon Corp. Add +9.0% 0.83% +0.12
BRK.B Berkshire Hathaway Inc. Class B Add +18.2% 0.43% +0.11
GD General Dynamics Corp. Add +42.0% 0.34% +0.10
STX Seagate Technology Holdings Add +19.9% 0.71% +0.10
CPNG Coupang Inc. Add +19.1% 0.65% +0.09
MMM 3M Co. Add +18.6% 0.32% +0.08
CTSH Cognizant Tech Solutions-A Add +18.6% 0.56% +0.07
BKR Baker Hughes Co. Add +9.9% 0.56% +0.07
WMB Williams Cos Inc. Add +18.8% 0.33% +0.07
GEN Gen Digital Inc. Add +19.5% 0.53% +0.06
DFS Discover Financial Services Add +18.4% 0.44% +0.05
ALL Allstate Corp. Add +7.2% 0.43% +0.05
FISV Fiserv Inc. Add +18.6% 0.22% +0.04
DOCU Docusign Inc. Add +19.4% 0.64% +0.03
OMC Omnicom Group Add +18.3% 0.29% +0.03

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 140$197.2MMU, DELL, AAPL, GOOGL, JBL
Q1 2026 137$159.9MAAPL, MU, GOOGL, JPM, XOM
Q4 2025 139$150.5MMSFT, AAPL, GOOGL, JPM, BAC
Q3 2025 140$147.7MMSFT, JPM, STX, GOOGL, AAPL
Q2 2025 133$132.1MMSFT, JPM, CSCO, JBL, BAC
Q1 2025 140$122.8MMSFT, JPM, AAPL, XOM, META
Q4 2024 129$120.0MJPM, AAPL, MSFT, META, BAC
Q3 2024 133$145.7MJPM, MSFT, AAPL, XOM, IBM
Q2 2024 120$133.1MJPM, MSFT, AAPL, XOM, BAC
Q1 2024 123$137.0MJPM, MSFT, XOM, META, BAC