Affinity Investment Advisors, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), Affinity Investment Advisors, LLC reported 140 stock positions worth $122.8 million. Its top holding was Microsoft (MSFT) at 4.0% of the portfolio, followed by JPMorgan Chase (JPM, 3.1%) and Apple (AAPL, 2.8%). Compared with Q4 2024, it opened 18 new positions, sold out of 7, added to 51 and reduced 60. The biggest buy was Kroger (KR, shares +113%) and the biggest sale an exit from Metlife (MET).
- Most Recent 13F
- Q2 2026
- Location
- NEWPORT BEACH, CA
- CIK
- 0001520601
- Portfolio Value
- $122.8M (Q1 2025)
- SEC Filing
- 0001941040-25-000294 ↗ filed May 13, 2025
Holdings Value
Holdings 140 stocks · $122.8M
| MSFT Microsoft Corp. | 4.03% | 13,191 | $5.0M | Add +43.4% |
| JPM JPMorgan Chase & Co. | 3.09% | 15,481 | $3.8M | Reduce -15.2% |
| AAPL Apple Inc. | 2.80% | 15,472 | $3.4M | Reduce -4.2% |
| XOM Exxon Mobil Corp. | 2.42% | 24,979 | $3.0M | Reduce -0.3% |
| META Meta Platforms Inc. Class A | 2.36% | 5,036 | $2.9M | Add +1.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 2.09% | 61,448 | $2.6M | Reduce -3.9% |
| UNH Unitedhealth Group Inc. | 1.88% | 4,397 | $2.3M | Reduce -0.7% |
| KR Kroger Co. | 1.83% | 33,274 | $2.3M | Add +113.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 1.64% | 8,090 | $2.0M | Reduce -20.2% |
| ABBV Abbvie Inc. | 1.61% | 9,444 | $2.0M | Reduce -7.8% |
| NVDA Nvidia Corp. | 1.57% | 17,786 | $1.9M | Reduce -1.9% |
| MO Altria Group Inc. | 1.55% | 31,804 | $1.9M | Add +2.9% |
| AVGO Broadcom Inc. | 1.53% | 11,247 | $1.9M | Reduce -5.1% |
| URI United Rentals Inc. | 1.44% | 2,830 | $1.8M | Reduce -0.6% |
| AMP Ameriprise Financial Inc. | 1.36% | 3,453 | $1.7M | Reduce -6.0% |
| GOOGL Alphabet Inc. Class A | 1.35% | 10,691 | $1.7M | Reduce -1.1% |
| VZ Verizon Communications Inc. | 1.32% | 35,851 | $1.6M | Add +5.7% |
| PM Philip Morris International | 1.28% | 9,866 | $1.6M | Add +4.8% |
| CMCSA Comcast Corp. Class A | 1.27% | 42,381 | $1.6M | Add +4.2% |
| DRI Darden Restaurants Inc. | 1.27% | 7,516 | $1.6M | Reduce -1.4% |
| MRK Merck & Co. Inc. | 1.21% | 16,528 | $1.5M | Reduce -1.1% |
| GILD Gilead Sciences Inc. | 1.19% | 13,034 | $1.5M | No change |
| DAL Delta Air Lines Inc. | 1.18% | 33,331 | $1.5M | Reduce -2.1% |
| PFE Pfizer Inc. | 1.18% | 57,326 | $1.5M | Add +25.5% |
| CSCO Cisco Systems Inc. | 1.17% | 23,360 | $1.4M | Add +100.0% |
| SPG Simon Property Group Inc. | 1.14% | 8,405 | $1.4M | Reduce -7.5% |
| DELL Dell Technologies -C | 1.13% | 15,219 | $1.4M | Add +16.8% |
| GS Goldman Sachs Group Inc. | 1.12% | 2,506 | $1.4M | Reduce -7.8% |
| WFC Wells Fargo & Co. | 1.11% | 19,018 | $1.4M | Reduce -2.1% |
| NEM Newmont Corp. | 1.11% | 28,211 | $1.4M | Add +21.4% |
| AMGN Amgen Inc. | 1.11% | 4,365 | $1.4M | Reduce -8.9% |
| QCOM Qualcomm Inc. | 1.08% | 8,654 | $1.3M | Reduce -0.6% |
| VLO Valero Energy Corp. | 1.08% | 9,994 | $1.3M | Reduce -0.4% |
| TPR Tapestry Inc. | 1.07% | 18,651 | $1.3M | Reduce -17.5% |
| BBY Best Buy Co. Inc. | 1.06% | 17,669 | $1.3M | Reduce -0.5% |
| EXC Exelon Corp. | 1.03% | 27,535 | $1.3M | Add +50.2% |
| CAT Caterpillar Inc. | 1.01% | 3,775 | $1.2M | Reduce -11.2% |
| APP AppLovin Corp. Class A | 0.98% | 4,540 | $1.2M | Add +20.0% |
| AMAT Applied Materials Inc. | 0.96% | 8,146 | $1.2M | Add +13.4% |
| AGG iShares Core U.S. Aggregate | 0.96% | 11,890 | $1.2M | No change |
| PPL PPL Corp. | 0.93% | 31,651 | $1.1M | Reduce -14.8% |
| NTAP Netapp Inc. | 0.90% | 12,560 | $1.1M | Add +71.2% |
| DKS Dick's Sporting Goods Inc. | 0.90% | 5,453 | $1.1M | Reduce -10.1% |
| PKG Packaging Corp. of America | 0.88% | 5,439 | $1.1M | Add +180.2% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.83% | 12,223 | $1.0M | Add +9.0% |
| CI The Cigna Group | 0.83% | 3,110 | $1.0M | Add +4.0% |
| UNM Unum Group | 0.80% | 12,098 | $986K | Reduce -6.7% |
| RTX RTX Corp. | 0.78% | 7,270 | $963K | Add +96.5% |
| BMY Bristol-Myers Squibb Co. | 0.72% | 14,492 | $884K | Reduce -0.9% |
| STX Seagate Technology Holdings | 0.71% | 10,320 | $877K | Add +19.9% |
| BURL Burlington Stores Inc. | 0.71% | 3,649 | $870K | Add +19.4% |
| HPE Hewlett Packard Enterprise | 0.69% | 54,770 | $845K | Add +19.0% |
| ACGL Arch Capital Group Ltd. | 0.68% | 8,677 | $835K | Reduce -3.2% |
| CPNG Coupang Inc. | 0.65% | 36,648 | $804K | Add +19.1% |
| MS Morgan Stanley | 0.64% | 6,738 | $786K | Reduce -0.3% |
| DOCU Docusign Inc. | 0.64% | 9,598 | $781K | Add +19.4% |
| T AT&T Inc. | 0.63% | 27,457 | $776K | Reduce -1.4% |
| ED Consolidated Edison Inc. | 0.63% | 6,960 | $770K | No change |
| PHM Pultegroup Inc. | 0.62% | 7,448 | $766K | Add +0.3% |
| SSNC Ss&c Technologies Holdings | 0.60% | 8,823 | $737K | Add +18.9% |
| JBL Jabil Inc. | 0.57% | 5,184 | $705K | Reduce -10.6% |
| DOX Amdocs Ltd. | 0.57% | 7,682 | $703K | Reduce -10.6% |
| EBAY eBay Inc. | 0.57% | 10,297 | $697K | Add +20.0% |
| LOW Lowe's Cos Inc. | 0.56% | 2,960 | $690K | Reduce -1.1% |
| CTSH Cognizant Tech Solutions-A | 0.56% | 8,957 | $685K | Add +18.6% |
| BKR Baker Hughes Co. | 0.56% | 15,551 | $683K | Add +9.9% |
| PNC PNC Financial Services Group | 0.53% | 3,721 | $654K | New |
| GEN Gen Digital Inc. | 0.53% | 24,293 | $645K | Add +19.5% |
| PCAR Paccar Inc. | 0.51% | 6,412 | $624K | Reduce -36.5% |
| HST Host Hotels & Resorts Inc. | 0.50% | 42,834 | $609K | Reduce -13.1% |
| APH Amphenol Corp. Class A | 0.50% | 9,279 | $609K | New |
| CMI Cummins Inc. | 0.49% | 1,937 | $607K | Reduce -18.6% |
| RCL Royal Caribbean Cruises Ltd. | 0.47% | 2,799 | $575K | Reduce -6.5% |
| CEG Constellation Energy | 0.47% | 2,833 | $571K | Reduce -11.9% |
| C Citigroup Inc. | 0.46% | 8,016 | $569K | Reduce -22.0% |
| VTRS Viatris Inc. | 0.46% | 65,121 | $567K | Add +19.1% |
| JNJ Johnson & Johnson | 0.46% | 3,419 | $567K | Add +30.2% |
| LRCX Lam Research Corp. | 0.46% | 7,789 | $566K | Reduce -1.4% |
| PGR Progressive Corp. | 0.45% | 1,966 | $556K | Reduce -20.3% |
| CVS CVS Health Corp. | 0.45% | 8,132 | $551K | Reduce -31.4% |
| ELV Elevance Health Inc. | 0.45% | 1,264 | $550K | Add +19.6% |
| CNC Centene Corp. | 0.44% | 8,967 | $544K | Reduce -10.3% |
| DFS Discover Financial Services | 0.44% | 3,159 | $539K | Add +18.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.43% | 989 | $527K | Add +18.2% |
| ALL Allstate Corp. | 0.43% | 2,531 | $524K | Add +7.2% |
| FANG Diamondback Energy Inc. | 0.41% | 3,124 | $499K | Reduce -34.6% |
| K Kellanova | 0.36% | 5,326 | $439K | New |
| TAP Molson Coors Beverage Co. Class B | 0.35% | 7,099 | $432K | Reduce -1.0% |
| KLAC KLA Corp. | 0.35% | 631 | $429K | New |
| GD General Dynamics Corp. | 0.34% | 1,532 | $418K | Add +42.0% |
| RF Regions Financial Corp. | 0.34% | 19,003 | $413K | Add +19.6% |
| WMB Williams Cos Inc. | 0.33% | 6,766 | $404K | Add +18.8% |
| MMM 3M Co. | 0.32% | 2,681 | $394K | Add +18.6% |
| STT State Street Corp. | 0.31% | 4,271 | $382K | New |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.31% | 4,134 | $380K | Add +19.3% |
| PPC Pilgrim's Pride Corp. | 0.31% | 6,901 | $376K | No change |
| CBRE CBRE Group Inc. Class A | 0.30% | 2,836 | $371K | New |
| TWLO Twilio Inc. Class A | 0.30% | 3,718 | $364K | Reduce -0.1% |
| LNG Cheniere Energy Inc. | 0.29% | 1,559 | $361K | New |
| OMC Omnicom Group | 0.29% | 4,338 | $360K | Add +18.3% |
Portfolio Sells Q4 2024 → Q1 2025
| MET Metlife Inc. | Sold out | 0.00% | −0.98 |
| FCNCA First Citizens Bcshs Class A | Sold out | 0.00% | −0.77 |
| AVGO Broadcom Inc. | Reduce -5.1% | 1.53% | −0.76 |
| AAPL Apple Inc. | Reduce -4.2% | 2.80% | −0.57 |
| JPM JPMorgan Chase & Co. | Reduce -15.2% | 3.09% | −0.55 |
| DAL Delta Air Lines Inc. | Reduce -2.1% | 1.18% | −0.53 |
| KHC The Kraft Heinz Co. | Reduce -62.6% | 0.28% | −0.49 |
| NVDA Nvidia Corp. | Reduce -1.9% | 1.57% | −0.46 |
| TGT Target Corp. | Sold out | 0.00% | −0.44 |
| AEP American Electric Power | Reduce -66.9% | 0.23% | −0.38 |
| PCAR Paccar Inc. | Reduce -36.5% | 0.51% | −0.37 |
| GOOGL Alphabet Inc. Class A | Reduce -1.1% | 1.35% | −0.36 |
| PPG PPG Industries Inc. | Sold out | 0.00% | −0.36 |
| CAT Caterpillar Inc. | Reduce -11.2% | 1.01% | −0.27 |
| AMP Ameriprise Financial Inc. | Reduce -6.0% | 1.36% | −0.27 |
| DKS Dick's Sporting Goods Inc. | Reduce -10.1% | 0.90% | −0.26 |
| BAC Bank of America Corp. | Reduce -3.9% | 2.09% | −0.25 |
| FANG Diamondback Energy Inc. | Reduce -34.6% | 0.41% | −0.25 |
| URI United Rentals Inc. | Reduce -0.6% | 1.44% | −0.23 |
| HST Host Hotels & Resorts Inc. | Reduce -13.1% | 0.50% | −0.22 |
| ORCL Oracle Corp. | Reduce -40.4% | 0.21% | −0.22 |
| IBM Intl Business Machines Corp. | Reduce -20.2% | 1.64% | −0.22 |
| BBY Best Buy Co. Inc. | Reduce -0.5% | 1.06% | −0.21 |
| CMI Cummins Inc. | Reduce -18.6% | 0.49% | −0.20 |
| GS Goldman Sachs Group Inc. | Reduce -7.8% | 1.12% | −0.18 |
| MRK Merck & Co. Inc. | Reduce -1.1% | 1.21% | −0.18 |
| IRM Iron Mountain Inc. | Sold out | 0.00% | −0.18 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.17 |
| SPY SS SPDR S&P 500 ETF Trust-US | Sold out | 0.00% | −0.17 |
| SPG Simon Property Group Inc. | Reduce -7.5% | 1.14% | −0.17 |
| TPR Tapestry Inc. | Reduce -17.5% | 1.07% | −0.16 |
| BBWI Bath & Body Works Inc. | Reduce -19.5% | 0.25% | −0.16 |
| GAP The Gap Inc. | Reduce -23.9% | 0.27% | −0.14 |
| C Citigroup Inc. | Reduce -22.0% | 0.46% | −0.14 |
| CEG Constellation Energy | Reduce -11.9% | 0.47% | −0.13 |
| JBL Jabil Inc. | Reduce -10.6% | 0.57% | −0.12 |
| RCL Royal Caribbean Cruises Ltd. | Reduce -6.5% | 0.47% | −0.11 |
| JLL Jones Lang Lasalle Inc. | Reduce -24.9% | 0.21% | −0.08 |
| PPL PPL Corp. | Reduce -14.8% | 0.93% | −0.07 |
| MS Morgan Stanley | Reduce -0.3% | 0.64% | −0.07 |
| BLDR Builders Firstsource Inc. | Reduce -10.2% | 0.22% | −0.07 |
| CNC Centene Corp. | Reduce -10.3% | 0.44% | −0.06 |
| LOW Lowe's Cos Inc. | Reduce -1.1% | 0.56% | −0.05 |
| USB US Bancorp | Reduce -7.1% | 0.18% | −0.05 |
| PGR Progressive Corp. | Reduce -20.3% | 0.45% | −0.04 |
| TWLO Twilio Inc. Class A | Reduce -0.1% | 0.30% | −0.04 |
| DOX Amdocs Ltd. | Reduce -10.6% | 0.57% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -0.6% | 1.08% | −0.03 |
| WFC Wells Fargo & Co. | Reduce -2.1% | 1.11% | −0.02 |
| PH Parker Hannifin Corp. | Reduce -0.2% | 0.26% | −0.02 |
Portfolio Buys Q4 2024 → Q1 2025
| KR Kroger Co. | Add +113.0% | 1.83% | +1.04 |
| MSFT Microsoft Corp. | Add +43.4% | 4.03% | +0.80 |
| CSCO Cisco Systems Inc. | Add +100.0% | 1.17% | +0.60 |
| PNC PNC Financial Services Group | New | 0.53% | +0.53 |
| PKG Packaging Corp. of America | Add +180.2% | 0.88% | +0.51 |
| APH Amphenol Corp. Class A | New | 0.50% | +0.50 |
| EXC Exelon Corp. | Add +50.2% | 1.03% | +0.46 |
| RTX RTX Corp. | Add +96.5% | 0.78% | +0.43 |
| NEM Newmont Corp. | Add +21.4% | 1.11% | +0.39 |
| K Kellanova | New | 0.36% | +0.36 |
| KLAC KLA Corp. | New | 0.35% | +0.35 |
| PM Philip Morris International | Add +4.8% | 1.28% | +0.33 |
| STT State Street Corp. | New | 0.31% | +0.31 |
| CBRE CBRE Group Inc. Class A | New | 0.30% | +0.30 |
| LNG Cheniere Energy Inc. | New | 0.29% | +0.29 |
| MO Altria Group Inc. | Add +2.9% | 1.55% | +0.21 |
| HCA HCA Healthcare Inc. | New | 0.19% | +0.19 |
| VZ Verizon Communications Inc. | Add +5.7% | 1.32% | +0.19 |
| EPR Epr Properties | New | 0.19% | +0.19 |
| NTAP Netapp Inc. | Add +71.2% | 0.90% | +0.19 |
| MKL Markel Group Inc. | New | 0.19% | +0.19 |
| IP International Paper Co. | New | 0.18% | +0.18 |
| DTE DTE Energy Company | New | 0.18% | +0.18 |
| LOGI Logitech International-Reg | New | 0.18% | +0.18 |
| THC Tenet Healthcare Corp. | New | 0.18% | +0.18 |
| UHS Universal Health Services-B | New | 0.17% | +0.17 |
| PFE Pfizer Inc. | Add +25.5% | 1.18% | +0.17 |
| SJM The JM Smucker Co. | New | 0.17% | +0.17 |
| AER Aercap Holdings NV | New | 0.17% | +0.17 |
| GIS General Mills Inc. | New | 0.17% | +0.17 |
| CI The Cigna Group | Add +4.0% | 0.83% | +0.15 |
| JNJ Johnson & Johnson | Add +30.2% | 0.46% | +0.15 |
| SSNC Ss&c Technologies Holdings | Add +18.9% | 0.60% | +0.13 |
| EBAY eBay Inc. | Add +20.0% | 0.57% | +0.12 |
| ELV Elevance Health Inc. | Add +19.6% | 0.45% | +0.12 |
| BNY Bank of New York Mellon Corp. | Add +9.0% | 0.83% | +0.12 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +18.2% | 0.43% | +0.11 |
| GD General Dynamics Corp. | Add +42.0% | 0.34% | +0.10 |
| STX Seagate Technology Holdings | Add +19.9% | 0.71% | +0.10 |
| CPNG Coupang Inc. | Add +19.1% | 0.65% | +0.09 |
| MMM 3M Co. | Add +18.6% | 0.32% | +0.08 |
| CTSH Cognizant Tech Solutions-A | Add +18.6% | 0.56% | +0.07 |
| BKR Baker Hughes Co. | Add +9.9% | 0.56% | +0.07 |
| WMB Williams Cos Inc. | Add +18.8% | 0.33% | +0.07 |
| GEN Gen Digital Inc. | Add +19.5% | 0.53% | +0.06 |
| DFS Discover Financial Services | Add +18.4% | 0.44% | +0.05 |
| ALL Allstate Corp. | Add +7.2% | 0.43% | +0.05 |
| FISV Fiserv Inc. | Add +18.6% | 0.22% | +0.04 |
| DOCU Docusign Inc. | Add +19.4% | 0.64% | +0.03 |
| OMC Omnicom Group | Add +18.3% | 0.29% | +0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 140 | $197.2M | MU, DELL, AAPL, GOOGL, JBL |
| Q1 2026 | 137 | $159.9M | AAPL, MU, GOOGL, JPM, XOM |
| Q4 2025 | 139 | $150.5M | MSFT, AAPL, GOOGL, JPM, BAC |
| Q3 2025 | 140 | $147.7M | MSFT, JPM, STX, GOOGL, AAPL |
| Q2 2025 | 133 | $132.1M | MSFT, JPM, CSCO, JBL, BAC |
| Q1 2025 | 140 | $122.8M | MSFT, JPM, AAPL, XOM, META |
| Q4 2024 | 129 | $120.0M | JPM, AAPL, MSFT, META, BAC |
| Q3 2024 | 133 | $145.7M | JPM, MSFT, AAPL, XOM, IBM |
| Q2 2024 | 120 | $133.1M | JPM, MSFT, AAPL, XOM, BAC |
| Q1 2024 | 123 | $137.0M | JPM, MSFT, XOM, META, BAC |