Associated Banc-Corp
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 9, 2025), Associated Banc-Corp reported 320 stock positions worth $3.3 billion. Its top holding was Microsoft (MSFT) at 5.0% of the portfolio, followed by Apple (AAPL, 4.3%) and Alphabet Class A (GOOGL, 3.5%). Compared with Q4 2024, it opened 18 new positions, sold out of 15, added to 109 and reduced 161. The biggest buy was a new position in Uber Technologies (UBER) and the biggest sale ServiceNow (NOW, shares −11%).
- Most Recent 13F
- Q2 2026
- Location
- Green Bay, WI
- CIK
- 0000007789
- Portfolio Value
- $3.3B (Q1 2025)
- SEC Filing
- 0000007789-25-000051 ↗ filed May 9, 2025
Holdings Value
Holdings 320 stocks · $3.3B
| MSFT Microsoft Corp. | 5.03% | 439,103 | $164.8M | Add +7.3% |
| AAPL Apple Inc. | 4.26% | 629,323 | $139.8M | Reduce -1.1% |
| GOOGL Alphabet Inc. Class A | 3.53% | 748,336 | $115.7M | Add +1.6% |
| NVDA Nvidia Corp. | 3.23% | 978,101 | $106.0M | Add +0.8% |
| JPM JPMorgan Chase & Co. | 3.00% | 400,489 | $98.2M | Add +4.0% |
| AMZN Amazon.com Inc. | 2.95% | 507,891 | $96.6M | Reduce -0.7% |
| FISV Fiserv Inc. | 2.64% | 392,595 | $86.7M | Reduce -4.3% |
| PM Philip Morris International | 2.63% | 543,970 | $86.3M | Add +2.5% |
| LRCX Lam Research Corp. | 2.14% | 963,390 | $70.0M | Add +15.7% |
| KMB Kimberly-Clark Corp. | 1.96% | 452,675 | $64.4M | Reduce -1.1% |
| XOM Exxon Mobil Corp. | 1.90% | 523,473 | $62.3M | Add +3.5% |
| NOW ServiceNow Inc. | 1.77% | 73,051 | $58.2M | Reduce -10.7% |
| ASB Associated Banc-Corp. | 1.73% | 2,523,619 | $56.9M | Reduce -0.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.47% | 90,397 | $48.1M | Reduce -0.9% |
| RTX RTX Corp. | 1.39% | 344,795 | $45.7M | Add +0.3% |
| LLY Eli Lilly & Co. | 1.37% | 54,497 | $45.0M | Add +6.0% |
| META Meta Platforms Inc. Class A | 1.34% | 76,217 | $43.9M | Reduce -2.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.26% | 160,187 | $41.4M | Add +13.2% |
| PG The Procter & Gamble Co. | 1.25% | 239,910 | $40.9M | Reduce -1.8% |
| MDLZ Mondelez International Inc. Class A | 1.22% | 589,291 | $40.0M | Reduce -0.8% |
| DFS Discover Financial Services | 1.20% | 230,159 | $39.3M | Reduce -1.4% |
| CI The Cigna Group | 1.17% | 116,441 | $38.3M | Reduce -1.4% |
| BSX Boston Scientific Corp. | 1.15% | 374,881 | $37.8M | Reduce -11.4% |
| SCHW Schwab (charles) Corp. | 1.14% | 476,839 | $37.3M | Reduce -0.5% |
| LOW Lowe's Cos Inc. | 1.07% | 150,020 | $35.0M | Add +0.1% |
| VOO Vanguard S&P 500 ETF | 1.05% | 67,270 | $34.6M | Add +1.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.04% | 61,070 | $34.2M | Reduce -3.9% |
| PAYC Paycom Software Inc. | 1.01% | 151,932 | $33.2M | Add +5.2% |
| MA Mastercard Inc. Class A | 0.99% | 58,972 | $32.3M | Reduce -0.6% |
| UBER Uber Technologies Inc. | 0.98% | 442,013 | $32.2M | New |
| MCD McDonald's Corp. | 0.96% | 101,033 | $31.6M | Reduce -1.6% |
| IQV Iqvia Holdings Inc. | 0.92% | 170,422 | $30.0M | Add +28.4% |
| UNH Unitedhealth Group Inc. | 0.90% | 56,263 | $29.5M | Reduce -1.0% |
| APD Air Products & Chemicals Inc. | 0.88% | 98,277 | $29.0M | Reduce -2.2% |
| BLK BlackRock Inc. | 0.85% | 29,343 | $27.8M | Reduce -0.1% |
| CVX Chevron Corp. | 0.82% | 160,692 | $26.9M | Add +2.0% |
| BSV Vanguard Short-Term Bond ETF | 0.79% | 328,988 | $25.8M | Add +12.8% |
| ETN Eaton Corp. PLC | 0.78% | 94,707 | $25.7M | Reduce -10.1% |
| JNJ Johnson & Johnson | 0.75% | 149,111 | $24.7M | Reduce -3.3% |
| AMP Ameriprise Financial Inc. | 0.71% | 48,219 | $23.3M | Reduce -0.5% |
| ALL Allstate Corp. | 0.71% | 112,294 | $23.3M | Reduce -0.7% |
| PEP Pepsico Inc. | 0.69% | 151,351 | $22.7M | Reduce -3.7% |
| TMO Thermo Fisher Scientific Inc. | 0.69% | 45,277 | $22.5M | Reduce -1.3% |
| UNP Union Pacific Corp. | 0.64% | 89,503 | $21.1M | Reduce -2.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.64% | 56,771 | $21.1M | Add +0.3% |
| NOC Northrop Grumman Corp. | 0.63% | 40,518 | $20.7M | Reduce -41.2% |
| XEL Xcel Energy Inc. | 0.63% | 291,193 | $20.6M | Reduce -1.3% |
| VIG Vanguard Dividend Apprec ETF | 0.61% | 102,530 | $19.9M | Add +3.7% |
| KO The Coca-Cola Co. | 0.59% | 271,785 | $19.5M | Reduce -7.5% |
| XLK SS Technology Select Sector | 0.58% | 92,432 | $19.1M | Reduce -3.5% |
| CSCO Cisco Systems Inc. | 0.57% | 301,961 | $18.6M | Reduce -1.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.55% | 81,029 | $18.0M | Add +9.0% |
| CAT Caterpillar Inc. | 0.53% | 52,441 | $17.3M | Reduce -2.7% |
| ABT Abbott Laboratories | 0.52% | 128,408 | $17.0M | Reduce -6.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.50% | 95,843 | $16.6M | Add +1.2% |
| GOOG Alphabet Inc. Class C | 0.50% | 105,638 | $16.5M | Reduce -1.7% |
| MDT Medtronic PLC | 0.49% | 180,182 | $16.2M | Add +5.4% |
| IEFA iShares Core MSCI Eafe ETF | 0.48% | 209,101 | $15.8M | Add +5.3% |
| CMI Cummins Inc. | 0.47% | 49,448 | $15.5M | Reduce -0.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.47% | 56,350 | $15.5M | Reduce -2.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.47% | 370,183 | $15.4M | Add +0.9% |
| WM Waste Management Inc. | 0.45% | 63,539 | $14.7M | Reduce -5.4% |
| SDY SS SPDR S&P Dividend ETF | 0.45% | 107,959 | $14.6M | Reduce -0.5% |
| DHR Danaher Corp. | 0.44% | 69,636 | $14.3M | Reduce -0.8% |
| CMCSA Comcast Corp. Class A | 0.42% | 376,761 | $13.9M | Reduce -0.4% |
| NEE Nextera Energy Inc. | 0.42% | 192,917 | $13.7M | Reduce -0.7% |
| IVV iShares Core S&P 500 ETF | 0.41% | 23,965 | $13.5M | Add +1.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.41% | 221,822 | $13.5M | Add +12.0% |
| BIV Vanguard Intermediate-Term B | 0.40% | 172,364 | $13.2M | Add +81.5% |
| SYY Sysco Corp. | 0.40% | 174,640 | $13.1M | Reduce -34.0% |
| IEMG iShares Core MSCI Emerging | 0.39% | 236,313 | $12.8M | Add +3.5% |
| PSX Phillips 66 | 0.39% | 102,343 | $12.6M | Reduce -3.8% |
| BND Vanguard Total Bond Market | 0.38% | 170,387 | $12.5M | Add +16.5% |
| IVE iShares S&P 500 Value ETF | 0.38% | 64,648 | $12.3M | Add +0.3% |
| WWD Woodward Inc. | 0.35% | 62,074 | $11.3M | Reduce -1.0% |
| VNQ Vanguard Real Estate ETF | 0.34% | 124,846 | $11.3M | Reduce -8.6% |
| MRK Merck & Co. Inc. | 0.33% | 119,812 | $10.8M | Reduce -17.2% |
| EFV iShares MSCI Eafe Value ETF | 0.32% | 180,360 | $10.6M | Reduce -1.2% |
| WMT Walmart Inc. | 0.32% | 119,471 | $10.5M | Reduce -10.2% |
| VYM Vanguard High DVD Yield ETF | 0.30% | 76,780 | $9.9M | Reduce -4.7% |
| IJH iShares Core S&P Midcap ETF | 0.28% | 156,958 | $9.2M | Add +2.1% |
| HD Home Depot Inc. | 0.28% | 24,920 | $9.1M | Reduce -0.9% |
| SO The Southern Co. | 0.27% | 97,976 | $9.0M | Reduce -0.1% |
| UPS United Parcel Service Class B | 0.27% | 79,845 | $8.8M | Add +9.1% |
| GDX Vaneck Gold Miners ETF | 0.27% | 191,033 | $8.8M | Add +1.3% |
| SYK Stryker Corp. | 0.25% | 22,262 | $8.3M | Add +6.5% |
| SBUX Starbucks Corp. | 0.25% | 83,752 | $8.2M | Reduce -0.9% |
| IVW iShares S&P 500 Growth ETF | 0.25% | 88,298 | $8.2M | Reduce -1.1% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.24% | 92,747 | $7.7M | Reduce -0.2% |
| AMGN Amgen Inc. | 0.23% | 24,336 | $7.6M | Reduce -7.6% |
| ZTS Zoetis Inc. | 0.23% | 45,819 | $7.5M | Reduce -3.0% |
| IWD iShares Russell 1000 Value E | 0.23% | 39,855 | $7.5M | Reduce -0.5% |
| HON Honeywell International Inc. | 0.22% | 34,738 | $7.4M | Reduce -13.0% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.22% | 60,755 | $7.3M | Add +0.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.22% | 15,422 | $7.2M | Add +0.5% |
| ABBV Abbvie Inc. | 0.22% | 34,043 | $7.1M | Reduce -4.6% |
| VEA Vanguard Ftse Developed ETF | 0.22% | 139,552 | $7.1M | Add +5.7% |
| GLD SPDR Gold Shares | 0.21% | 24,058 | $6.9M | Add +6.3% |
| USB US Bancorp | 0.21% | 161,854 | $6.8M | Reduce -3.3% |
| IJR iShares Core S&P Small-Cap E | 0.20% | 63,363 | $6.6M | Reduce -0.9% |
Portfolio Sells Q4 2024 → Q1 2025
| NOW ServiceNow Inc. | Reduce -10.7% | 1.77% | −0.84 |
| AAPL Apple Inc. | Reduce -1.1% | 4.26% | −0.54 |
| AMZN Amazon.com Inc. | Reduce -0.7% | 2.95% | −0.43 |
| NOC Northrop Grumman Corp. | Reduce -41.2% | 0.63% | −0.34 |
| ETN Eaton Corp. PLC | Reduce -10.1% | 0.78% | −0.27 |
| SYY Sysco Corp. | Reduce -34.0% | 0.40% | −0.21 |
| WDS Woodside Energy Group-ADR | Reduce -72.2% | 0.07% | −0.21 |
| DOC Healthpeak Properties Inc. | Reduce -66.7% | 0.09% | −0.17 |
| GOOG Alphabet Inc. Class C | Reduce -1.7% | 0.50% | −0.11 |
| MRK Merck & Co. Inc. | Reduce -17.2% | 0.33% | −0.11 |
| XLK SS Technology Select Sector | Reduce -3.5% | 0.58% | −0.09 |
| ASB Associated Banc-Corp. | Reduce -0.2% | 1.73% | −0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.9% | 1.04% | −0.08 |
| AMP Ameriprise Financial Inc. | Reduce -0.5% | 0.71% | −0.07 |
| DIS The Walt Disney Co. | Reduce -17.7% | 0.18% | −0.06 |
| CAT Caterpillar Inc. | Reduce -2.7% | 0.53% | −0.06 |
| BLK BlackRock Inc. | Reduce -0.1% | 0.85% | −0.06 |
| DHR Danaher Corp. | Reduce -0.8% | 0.44% | −0.05 |
| CMI Cummins Inc. | Reduce -0.5% | 0.47% | −0.05 |
| HON Honeywell International Inc. | Reduce -13.0% | 0.22% | −0.05 |
| WMT Walmart Inc. | Reduce -10.2% | 0.32% | −0.04 |
| BA The Boeing Co. | Reduce -21.1% | 0.11% | −0.03 |
| USB US Bancorp | Reduce -3.3% | 0.21% | −0.03 |
| TMO Thermo Fisher Scientific Inc. | Reduce -1.3% | 0.69% | −0.03 |
| META Meta Platforms Inc. Class A | Reduce -2.0% | 1.34% | −0.03 |
| BMY Bristol-Myers Squibb Co. | Reduce -20.8% | 0.20% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -2.0% | 0.47% | −0.03 |
| PEP Pepsico Inc. | Reduce -3.7% | 0.69% | −0.03 |
| PFE Pfizer Inc. | Reduce -12.6% | 0.15% | −0.03 |
| RRX Regal Rexnord Corp. | Reduce -62.9% | 0.01% | −0.02 |
| IVW iShares S&P 500 Growth ETF | Reduce -1.1% | 0.25% | −0.02 |
| NKE Nike Inc. Class B | Reduce -4.2% | 0.10% | −0.02 |
| VNQ Vanguard Real Estate ETF | Reduce -8.6% | 0.34% | −0.02 |
| DFS Discover Financial Services | Reduce -1.4% | 1.20% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -0.9% | 0.20% | −0.02 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -0.2% | 0.24% | −0.02 |
| VGT Vanguard Info Tech ETF | Reduce -1.9% | 0.11% | −0.02 |
| IWF iShares Russell 1000 Growth | Reduce -2.6% | 0.13% | −0.02 |
| HD Home Depot Inc. | Reduce -0.9% | 0.28% | −0.02 |
| MCHP Microchip Technology Inc. | Reduce -4.2% | 0.07% | −0.02 |
| EMR Emerson Electric Co. | Reduce -0.4% | 0.13% | −0.02 |
| XLY SS Consumer Disc Select Sect | Reduce -0.4% | 0.12% | −0.02 |
| ITW Illinois Tool Works | Reduce -8.3% | 0.15% | −0.01 |
| SCHP Schwab U.S. Tips ETF | Sold out | 0.00% | −0.01 |
| ADI Analog Devices Inc. | Reduce -4.2% | 0.15% | −0.01 |
| GS Goldman Sachs Group Inc. | Reduce -22.9% | 0.04% | −0.01 |
| DJP Ipath Bloomberg Commodity Inc. | Reduce -46.0% | 0.02% | −0.01 |
| TFC Truist Financial Corp. | Reduce -2.3% | 0.17% | −0.01 |
| HUBB Hubbell Inc. | Reduce -0.3% | 0.04% | −0.01 |
| PRU Prudential Financial Inc. | Reduce -1.4% | 0.17% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| UBER Uber Technologies Inc. | New | 0.98% | +0.98 |
| PM Philip Morris International | Add +2.5% | 2.63% | +0.71 |
| LRCX Lam Research Corp. | Add +15.7% | 2.14% | +0.32 |
| XOM Exxon Mobil Corp. | Add +3.5% | 1.90% | +0.26 |
| JPM JPMorgan Chase & Co. | Add +4.0% | 3.00% | +0.22 |
| RTX RTX Corp. | Add +0.3% | 1.39% | +0.19 |
| BIV Vanguard Intermediate-Term B | Add +81.5% | 0.40% | +0.19 |
| LLY Eli Lilly & Co. | Add +6.0% | 1.37% | +0.18 |
| TMUS T-Mobile US Inc. | New | 0.14% | +0.14 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +13.2% | 1.26% | +0.14 |
| CVX Chevron Corp. | Add +2.0% | 0.82% | +0.13 |
| IQV Iqvia Holdings Inc. | Add +28.4% | 0.92% | +0.13 |
| PAYC Paycom Software Inc. | Add +5.2% | 1.01% | +0.12 |
| BSV Vanguard Short-Term Bond ETF | Add +12.8% | 0.79% | +0.11 |
| MDT Medtronic PLC | Add +5.4% | 0.49% | +0.08 |
| GDX Vaneck Gold Miners ETF | Add +1.3% | 0.27% | +0.08 |
| VEU Vanguard Ftse All-World Ex-U | Add +12.0% | 0.41% | +0.07 |
| BND Vanguard Total Bond Market | Add +16.5% | 0.38% | +0.06 |
| IEFA iShares Core MSCI Eafe ETF | Add +5.3% | 0.48% | +0.06 |
| GLD SPDR Gold Shares | Add +6.3% | 0.21% | +0.05 |
| NFLX Netflix Inc. | Add +15.8% | 0.20% | +0.04 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +30.4% | 0.16% | +0.04 |
| IEMG iShares Core MSCI Emerging | Add +3.5% | 0.39% | +0.03 |
| VWO Vanguard Ftse Emerging Marke | Add +19.3% | 0.14% | +0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +37.2% | 0.11% | +0.03 |
| VEA Vanguard Ftse Developed ETF | Add +5.7% | 0.22% | +0.03 |
| SYK Stryker Corp. | Add +6.5% | 0.25% | +0.03 |
| V Visa Inc. Class A | Add +8.1% | 0.15% | +0.03 |
| VIG Vanguard Dividend Apprec ETF | Add +3.7% | 0.61% | +0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +1.2% | 0.50% | +0.02 |
| RSP Invesco S&P 500 Equal Weight | New | 0.02% | +0.02 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +11.8% | 0.16% | +0.02 |
| WEC WEC Energy Group Inc. | Add +11.2% | 0.07% | +0.02 |
| IBM Intl Business Machines Corp. | Add +0.5% | 0.12% | +0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | New | 0.01% | +0.01 |
| QUAL iShares MSCI USA Quality Fac | New | 0.01% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +9.0% | 0.55% | +0.01 |
| RLI Rli Corp. | New | 0.01% | +0.01 |
| ED Consolidated Edison Inc. | Add +1.4% | 0.04% | +0.01 |
| AGG iShares Core U.S. Aggregate | New | 0.01% | +0.01 |
| XLV SS Health Care Select Sector | Add +0.6% | 0.11% | +0.01 |
| TDG Transdigm Group Inc. | New | 0.01% | +0.01 |
| SCHX Schwab US Large-Cap ETF | Add +66.4% | 0.02% | +0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 0.01% | +0.01 |
| MRSH Marsh & McLennan Cos | New | 0.01% | +0.01 |
| VLO Valero Energy Corp. | New | 0.01% | +0.01 |
| LIN Linde PLC | New | 0.01% | +0.01 |
| PGR Progressive Corp. | New | 0.01% | +0.01 |
| TSLA Tesla Inc. | Add +76.8% | 0.05% | +0.01 |
| IBDZ ISHARESIBONDSDEC2034TMCORP | New | 0.01% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 381 | $4.2B | LRCX, GOOGL, NVDA, AAPL, MSFT |
| Q1 2026 | 332 | $3.8B | GOOGL, NVDA, MSFT, AAPL, LRCX |
| Q4 2025 | 333 | $3.9B | GOOGL, MSFT, NVDA, AAPL, AMZN |
| Q3 2025 | 340 | $3.8B | MSFT, NVDA, GOOGL, AAPL, JPM |
| Q2 2025 | 321 | $3.5B | MSFT, NVDA, GOOGL, AAPL, JPM |
| Q1 2025 | 320 | $3.3B | MSFT, AAPL, GOOGL, NVDA, JPM |
| Q4 2024 | 317 | $3.3B | MSFT, AAPL, GOOGL, NVDA, AMZN |
| Q3 2024 | 328 | $3.4B | MSFT, AAPL, GOOGL, NVDA, AMZN |
| Q2 2024 | 315 | $3.2B | MSFT, AAPL, GOOGL, NVDA, AMZN |
| Q1 2024 | 314 | $3.2B | MSFT, AAPL, GOOGL, NVDA, AMZN |