Ballast, Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 15, 2024), Ballast, Inc. reported 120 stock positions worth $324.9 million. Its top holding was Vngrd Mrngstr MD-Cap ETF-Usd (VO) at 9.6% of the portfolio, followed by Vanguard Most SM-Cap ETF-Usd (VB, 9.1%) and Invesco S&P 500 Quality ETF (SPHQ, 6.8%). Compared with Q1 2024, it opened 4 new positions, sold out of 4, added to 74 and reduced 22. The biggest buy was Vanguard Most SM-Cap ETF-Usd (VB, shares +25%) and the biggest sale iShares 1-3 Year Treasury Bo (SHY, shares −14%).

Most Recent 13F
Q2 2026
Location
Lexington, KY
CIK
0001730477
Portfolio Value
$324.9M (Q2 2024)
SEC Filing
0001172661-24-002763 ↗ filed Jul 15, 2024

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $316.5M Q1 2024 Q2 2024: $324.9M $324.9M Q2 2024 Q3 2024: $352.5M Q3 2024 Q4 2024: $349.8M Q4 2024 Q1 2025: $353.4M Q1 2025 Q2 2025: $381.9M Q2 2025 Q3 2025: $410.7M Q3 2025 Q4 2025: $427.3M Q4 2025 Q1 2026: $432.4M Q1 2026 Q2 2026: $530.2M Q2 2026

Holdings 120 stocks · $324.9M
VO Vngrd Mrngstr MD-Cap ETF-Usd 9.62% 129,126 $31.3M Reduce -1.3%
VB Vanguard Most SM-Cap ETF-Usd 9.13% 136,100 $29.7M Add +24.5%
SPHQ Invesco S&P 500 Quality ETF 6.83% 349,063 $22.2M Add +0.3%
VEU Vanguard Ftse All-World Ex-U 4.34% 240,711 $14.1M Reduce -0.9%
VYM Vanguard High DVD Yield ETF 4.00% 109,463 $13.0M Add +1.4%
COWZ Pacer US Cash Cows 100 ETF 3.91% 232,937 $12.7M Add +1.0%
AAPL Apple Inc. 3.83% 59,096 $12.4M Reduce -0.8%
SHY iShares 1-3 Year Treasury Bo 3.79% 150,890 $12.3M Reduce -14.4%
SPLV Invesco S&P 500 Low Volatili 3.76% 188,170 $12.2M Add +4.0%
PFF iShares Preferred & Income S 3.48% 358,289 $11.3M Add +5.9%
RSP Invesco S&P 500 Equal Weight 3.42% 67,657 $11.1M Add +2.4%
IWF iShares Russell 1000 Growth 2.94% 26,241 $9.6M Add +2.4%
VHT Vanguard Health Care ETF 2.54% 31,013 $8.2M Add +1.7%
UNH Unitedhealth Group Inc. 2.31% 14,768 $7.5M Add +0.1%
MSFT Microsoft Corp. 2.20% 15,973 $7.1M Add +1.1%
IWD iShares Russell 1000 Value E 1.84% 34,310 $6.0M Add +2.2%
GRBK Green Brick Partners Inc. 1.29% 73,494 $4.2M No change
LLY Eli Lilly & Co. 1.24% 4,432 $4.0M Reduce -3.1%
JNJ Johnson & Johnson 1.00% 22,208 $3.2M Add +8.9%
VGT Vanguard Info Tech ETF 0.96% 5,400 $3.1M Add +15.2%
AMZN Amazon.com Inc. 0.95% 15,931 $3.1M Reduce -0.4%
JPM JPMorgan Chase & Co. 0.91% 14,588 $3.0M Add +2.4%
VWO Vanguard Ftse Emerging Marke 0.83% 61,718 $2.7M Add +0.3%
COST Costco Wholesale Corp. 0.80% 3,054 $2.6M Reduce -0.7%
PG The Procter & Gamble Co. 0.80% 15,703 $2.6M Reduce -1.2%
BRK.B Berkshire Hathaway Inc. Class B 0.74% 5,935 $2.4M Add +0.6%
WMT Walmart Inc. 0.58% 27,861 $1.9M Reduce -3.6%
HD Home Depot Inc. 0.55% 5,212 $1.8M Add +9.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.54% 44,131 $1.8M Reduce -0.1%
TGT Target Corp. 0.53% 11,571 $1.7M Add +2.6%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.52% 15,683 $1.7M Add +5.3%
AGG iShares Core U.S. Aggregate 0.51% 17,003 $1.7M Add +4.2%
TFC Truist Financial Corp. 0.50% 41,641 $1.6M Add +2.1%
DUK Duke Energy Corp. 0.49% 15,758 $1.6M Add +2.8%
GOOGL Alphabet Inc. Class A 0.48% 8,649 $1.6M Reduce -0.4%
XOM Exxon Mobil Corp. 0.46% 12,978 $1.5M Add +9.6%
MU Micron Technology Inc. 0.46% 11,293 $1.5M Reduce -13.2%
TXN Texas Instruments Inc. 0.45% 7,554 $1.5M Add +3.9%
TRV The Travelers Cos Inc. 0.44% 7,094 $1.4M Add +1.5%
CRM Salesforce Inc. 0.43% 5,425 $1.4M Add +6.1%
ED Consolidated Edison Inc. 0.42% 15,373 $1.4M Add +8.6%
AMD Advanced Micro Devices 0.42% 8,430 $1.4M Add +1.1%
DD Dupont DE Nemours Inc. 0.42% 16,944 $1.4M Add +10.8%
PEP Pepsico Inc. 0.42% 8,268 $1.4M Add +0.3%
HON Honeywell International Inc. 0.41% 6,270 $1.3M Add +8.1%
RTX RTX Corp. 0.40% 13,012 $1.3M Add +5.8%
CSCO Cisco Systems Inc. 0.40% 27,245 $1.3M Add +18.9%
KMB Kimberly-Clark Corp. 0.39% 9,069 $1.3M Add +2.0%
DHR Danaher Corp. 0.38% 4,992 $1.2M Add +6.9%
DE Deere & Co. 0.38% 3,337 $1.2M Add +16.8%
BA The Boeing Co. 0.38% 6,759 $1.2M Add +21.3%
CB Chubb Ltd. 0.38% 4,783 $1.2M Add +2.1%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.38% 12,273 $1.2M Add +10.3%
UNP Union Pacific Corp. 0.37% 5,361 $1.2M Add +0.7%
NTRS Northern Trust Corp. 0.35% 13,700 $1.2M Add +5.7%
IVV iShares Core S&P 500 ETF 0.32% 1,908 $1.0M No change
NKE Nike Inc. Class B 0.32% 13,652 $1.0M Add +24.1%
NVDA Nvidia Corp. 0.30% 7,890 $975K Add +18.6%
INTC Intel Corp. 0.29% 30,623 $948K Add +35.4%
CAT Caterpillar Inc. 0.29% 2,829 $942K No change
VLO Valero Energy Corp. 0.29% 5,924 $929K Add +1.3%
GOOG Alphabet Inc. Class C 0.28% 5,007 $918K Add +21.4%
MDLZ Mondelez International Inc. Class A 0.27% 13,224 $865K Add +144.6%
KO The Coca-Cola Co. 0.27% 13,580 $864K Add +0.0%
MDT Medtronic PLC 0.24% 10,003 $787K Add +18.3%
PFE Pfizer Inc. 0.23% 27,248 $762K Add +24.3%
V Visa Inc. Class A 0.22% 2,761 $725K New
TMUS T-Mobile US Inc. 0.21% 3,919 $690K New
SHW The Sherwin-Williams Co. 0.21% 2,254 $673K Reduce -0.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.20% 1,171 $637K Add +16.5%
ORCL Oracle Corp. 0.19% 4,422 $624K No change
NSC Norfolk Southern Corp. 0.19% 2,869 $616K Add +0.9%
MCD McDonald's Corp. 0.19% 2,394 $610K Add +0.6%
HUM Humana Inc. 0.18% 1,561 $583K Reduce -18.7%
VIG Vanguard Dividend Apprec ETF 0.17% 3,091 $564K Reduce -0.2%
IJH iShares Core S&P Midcap ETF 0.17% 9,626 $563K Add +0.6%
SYK Stryker Corp. 0.17% 1,642 $559K No change
ABBV Abbvie Inc. 0.17% 3,158 $542K Add +1.5%
IJR iShares Core S&P Small-Cap E 0.15% 4,596 $490K Add +3.9%
GD General Dynamics Corp. 0.15% 1,666 $483K Add +1.0%
XPO Xpo Inc. 0.14% 4,390 $466K No change
PNC PNC Financial Services Group 0.14% 2,981 $464K Reduce -65.6%
MRK Merck & Co. Inc. 0.14% 3,673 $455K Add +1.0%
GLW Corning Inc. 0.14% 11,686 $454K Add +0.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.14% 2,811 $451K Reduce -5.3%
HAL Halliburton Co. 0.14% 13,344 $451K New
VXF Vanguard Extended Market ETF 0.14% 2,625 $443K No change
AFL Aflac Inc. 0.12% 4,488 $401K No change
SPYG SS SPDR P S&P 500 Growth ETF 0.12% 4,932 $395K Add +0.4%
COP Conocophillips 0.12% 3,395 $388K Reduce -29.9%
NEE Nextera Energy Inc. 0.12% 5,343 $378K Reduce -2.5%
SPYV SS SPDR P S&P 500 Value ETF 0.12% 7,747 $378K Add +5.5%
SCHD Schwab US DVD Equity ETF 0.11% 4,700 $365K No change
WFC Wells Fargo & Co. 0.11% 5,813 $345K Add +2.2%
ABT Abbott Laboratories 0.10% 3,280 $341K Reduce -16.2%
USB US Bancorp 0.10% 8,487 $337K Add +1.8%
CINF Cincinnati Financial Corp. 0.10% 2,805 $331K No change
T AT&T Inc. 0.10% 16,917 $323K Reduce -59.7%
FDX FedEx Corp. 0.10% 1,064 $319K Add +1.1%
EMR Emerson Electric Co. 0.10% 2,880 $317K Add +0.7%
CTSH Cognizant Tech Solutions-A 0.10% 4,570 $311K No change
NOC Northrop Grumman Corp. 0.09% 707 $308K Add +0.4%
VNQ Vanguard Real Estate ETF 0.09% 3,650 $306K No change
IWS iShares Russell Mid-Cap Valu 0.09% 2,487 $300K No change
MA Mastercard Inc. Class A 0.09% 680 $300K Reduce -1.4%
VTI VG Morningstar TS MKT ETF-US 0.09% 1,072 $287K No change
ACN Accenture PLC Class A 0.09% 944 $286K Add +1.5%
META Meta Platforms Inc. Class A 0.09% 556 $280K Add +8.6%
GLD SPDR Gold Shares 0.09% 1,295 $278K Add +3.6%
CHD Church & Dwight Co. Inc. 0.08% 2,587 $268K No change
KKR KKR & Co. Inc. 0.08% 2,516 $265K Add +0.6%
MRSH Marsh & McLennan Cos 0.08% 1,256 $265K Add +2.1%
CVX Chevron Corp. 0.08% 1,692 $265K Add +1.6%
GXO Gxo Logistics Inc. 0.07% 4,709 $238K No change
DGX Quest Diagnostics Inc. 0.07% 1,712 $234K No change
SPDW Ste STR SPDR PT DW Eu ETF 0.07% 6,457 $227K Add +3.6%
VOO Vanguard S&P 500 ETF 0.07% 426 $213K No change
TSLA Tesla Inc. 0.06% 1,050 $208K New
GIS General Mills Inc. 0.06% 3,206 $203K No change
SLF Sun Life Financial Inc. 0.06% 4,083 $200K No change

Portfolio Sells Q1 2024 → Q2 2024
SHY iShares 1-3 Year Treasury Bo Reduce -14.4% 3.79% −0.76
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -1.3% 9.62% −0.70
PNC PNC Financial Services Group Reduce -65.6% 0.14% −0.30
VZ Verizon Communications Inc. Sold out 0.00% −0.21
VEU Vanguard Ftse All-World Ex-U Reduce -0.9% 4.34% −0.16
T AT&T Inc. Reduce -59.7% 0.10% −0.13
COP Conocophillips Reduce -29.9% 0.12% −0.08
STZ Constellation Brands Inc. Class A Sold out 0.00% −0.07
PM Philip Morris International Sold out 0.00% −0.07
D Dominion Energy Inc. Sold out 0.00% −0.06
SHW The Sherwin-Williams Co. Reduce -0.9% 0.21% −0.04
ABT Abbott Laboratories Reduce -16.2% 0.10% −0.04
HUM Humana Inc. Reduce -18.7% 0.18% −0.03
MU Micron Technology Inc. Reduce -13.2% 0.46% −0.03
PG The Procter & Gamble Co. Reduce -1.2% 0.80% −0.02
VTV Vanguard Mrngstr Val ETF-Aui Reduce -5.3% 0.14% −0.01
MA Mastercard Inc. Class A Reduce -1.4% 0.09% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -0.2% 0.17% −0.01
NEE Nextera Energy Inc. Reduce -2.5% 0.12% +0.01
BAC Bank of America Corp. Reduce -0.1% 0.54% +0.01
WMT Walmart Inc. Reduce -3.6% 0.58% +0.03
AMZN Amazon.com Inc. Reduce -0.4% 0.95% +0.04
GOOGL Alphabet Inc. Class A Reduce -0.4% 0.48% +0.07
COST Costco Wholesale Corp. Reduce -0.7% 0.80% +0.09
LLY Eli Lilly & Co. Reduce -3.1% 1.24% +0.11
AAPL Apple Inc. Reduce -0.8% 3.83% +0.60

Portfolio Buys Q1 2024 → Q2 2024
VB Vanguard Most SM-Cap ETF-Usd Add +24.5% 9.13% +1.24
V Visa Inc. Class A New 0.22% +0.22
IWF iShares Russell 1000 Growth Add +2.4% 2.94% +0.21
TMUS T-Mobile US Inc. New 0.21% +0.21
SPHQ Invesco S&P 500 Quality ETF Add +0.3% 6.83% +0.18
VGT Vanguard Info Tech ETF Add +15.2% 0.96% +0.18
MDLZ Mondelez International Inc. Class A Add +144.6% 0.27% +0.15
HAL Halliburton Co. New 0.14% +0.14
NVDA Nvidia Corp. Add +18.6% 0.30% +0.11
MSFT Microsoft Corp. Add +1.1% 2.20% +0.10
GOOG Alphabet Inc. Class C Add +21.4% 0.28% +0.08
TSLA Tesla Inc. New 0.06% +0.06
TXN Texas Instruments Inc. Add +3.9% 0.45% +0.05
DD Dupont DE Nemours Inc. Add +10.8% 0.42% +0.05
PFE Pfizer Inc. Add +24.3% 0.23% +0.04
BA The Boeing Co. Add +21.3% 0.38% +0.04
CSCO Cisco Systems Inc. Add +18.9% 0.40% +0.04
HON Honeywell International Inc. Add +8.1% 0.41% +0.04
PFF iShares Preferred & Income S Add +5.9% 3.48% +0.04
SPY SS SPDR S&P 500 ETF Trust-US Add +16.5% 0.20% +0.03
XOM Exxon Mobil Corp. Add +9.6% 0.46% +0.02
RTX RTX Corp. Add +5.8% 0.40% +0.02
KMB Kimberly-Clark Corp. Add +2.0% 0.39% +0.02
VWO Vanguard Ftse Emerging Marke Add +0.3% 0.83% +0.02
GLW Corning Inc. Add +0.1% 0.14% +0.02
DUK Duke Energy Corp. Add +2.8% 0.49% +0.02
ED Consolidated Edison Inc. Add +8.6% 0.42% +0.02
DHR Danaher Corp. Add +6.9% 0.38% +0.02
DE Deere & Co. Add +16.8% 0.38% +0.01
MDT Medtronic PLC Add +18.3% 0.24% +0.01
UNH Unitedhealth Group Inc. Add +0.1% 2.31% +0.01
SPYG SS SPDR P S&P 500 Growth ETF Add +0.4% 0.12% +0.01
META Meta Platforms Inc. Class A Add +8.6% 0.09% +0.01
JPM JPMorgan Chase & Co. Add +2.4% 0.91% +0.01
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +5.3% 0.52% +0.00
GLD SPDR Gold Shares Add +3.6% 0.09% +0.00
KO The Coca-Cola Co. Add +0.0% 0.27% +0.00
AGG iShares Core U.S. Aggregate Add +4.2% 0.51% +0.00
WFC Wells Fargo & Co. Add +2.2% 0.11% +0.00
KKR KKR & Co. Inc. Add +0.6% 0.08% +0.00
FDX FedEx Corp. Add +1.1% 0.10% +0.00
GD General Dynamics Corp. Add +1.0% 0.15% +0.00
MRSH Marsh & McLennan Cos Add +2.1% 0.08% +0.00
SPYV SS SPDR P S&P 500 Value ETF Add +5.5% 0.12% −0.00
SPDW Ste STR SPDR PT DW Eu ETF Add +3.6% 0.07% −0.00
CVX Chevron Corp. Add +1.6% 0.08% −0.00
IJR iShares Core S&P Small-Cap E Add +3.9% 0.15% −0.00
TFC Truist Financial Corp. Add +2.1% 0.50% −0.00
EMR Emerson Electric Co. Add +0.7% 0.10% −0.00
SPLV Invesco S&P 500 Low Volatili Add +4.0% 3.76% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 156$530.2MVB, VO, SPHQ, VYM, RSP
Q1 2026 133$432.4MVB, VO, SPHQ, VYM, RSP
Q4 2025 133$427.3MVB, VO, SPHQ, VYM, RSP
Q3 2025 132$410.7MVB, VO, SPHQ, COWZ, VEU
Q2 2025Amended 128$381.9MVB, VO, SPHQ, COWZ, VEU
Q1 2025 125$353.4MVO, VB, SPHQ, COWZ, VEU
Q4 2024 119$349.8MVB, VO, SPHQ, COWZ, VEU
Q3 2024 125$352.5MVO, VB, SPHQ, VEU, VYM
Q2 2024 120$324.9MVO, VB, SPHQ, VEU, VYM
Q1 2024 120$316.5MVO, VB, SPHQ, SHY, VEU