Ballast, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Ballast, Inc. reported 119 stock positions worth $349.8 million. Its top holding was Vanguard Most SM-Cap ETF-Usd (VB) at 10.2% of the portfolio, followed by Vngrd Mrngstr MD-Cap ETF-Usd (VO, 9.8%) and Invesco S&P 500 Quality ETF (SPHQ, 6.8%). Compared with Q3 2024, it opened 1 new position, sold out of 7, added to 43 and reduced 44. The biggest buy was Vanguard Most SM-Cap ETF-Usd (VB, shares +6%) and the biggest sale iShares Preferred & Income S (PFF, shares −28%).
- Most Recent 13F
- Q2 2026
- Location
- Lexington, KY
- CIK
- 0001730477
- Portfolio Value
- $349.8M (Q4 2024)
- SEC Filing
- 0001172661-25-000204 ↗ filed Jan 16, 2025
Holdings Value
Holdings 119 stocks · $349.8M
| VB Vanguard Most SM-Cap ETF-Usd | 10.21% | 148,677 | $35.7M | Add +6.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 9.81% | 129,903 | $34.3M | Reduce -0.7% |
| SPHQ Invesco S&P 500 Quality ETF | 6.77% | 353,303 | $23.7M | Add +0.6% |
| COWZ Pacer US Cash Cows 100 ETF | 4.59% | 284,228 | $16.1M | Add +18.6% |
| VEU Vanguard Ftse All-World Ex-U | 4.22% | 257,103 | $14.8M | Add +5.0% |
| VYM Vanguard High DVD Yield ETF | 4.14% | 113,520 | $14.5M | Add +1.6% |
| RSP Invesco S&P 500 Equal Weight | 4.05% | 80,866 | $14.2M | Add +17.6% |
| AAPL Apple Inc. | 3.94% | 55,101 | $13.8M | Reduce -3.1% |
| SPLV Invesco S&P 500 Low Volatili | 3.90% | 194,726 | $13.6M | Add +1.6% |
| SHY iShares 1-3 Year Treasury Bo | 3.54% | 151,021 | $12.4M | Add +1.9% |
| IWF iShares Russell 1000 Growth | 2.94% | 25,609 | $10.3M | Reduce -3.0% |
| VHT Vanguard Health Care ETF | 2.36% | 32,560 | $8.3M | Add +3.5% |
| PFF iShares Preferred & Income S | 2.33% | 259,517 | $8.2M | Reduce -28.0% |
| UNH Unitedhealth Group Inc. | 2.06% | 14,255 | $7.2M | Reduce -2.7% |
| MSFT Microsoft Corp. | 1.90% | 15,808 | $6.7M | Reduce -0.3% |
| IWD iShares Russell 1000 Value E | 1.90% | 35,804 | $6.6M | Add +1.3% |
| GRBK Green Brick Partners Inc. | 1.19% | 73,494 | $4.2M | No change |
| JPM JPMorgan Chase & Co. | 0.96% | 13,994 | $3.4M | Reduce -3.0% |
| AMZN Amazon.com Inc. | 0.95% | 15,199 | $3.3M | Reduce -2.4% |
| VGT Vanguard Info Tech ETF | 0.95% | 5,345 | $3.3M | Reduce -0.8% |
| LLY Eli Lilly & Co. | 0.94% | 4,246 | $3.3M | Reduce -2.8% |
| JNJ Johnson & Johnson | 0.93% | 22,527 | $3.3M | Add +1.8% |
| VWO Vanguard Ftse Emerging Marke | 0.80% | 63,733 | $2.8M | Add +2.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.78% | 6,051 | $2.7M | Add +2.5% |
| COST Costco Wholesale Corp. | 0.77% | 2,951 | $2.7M | Reduce -2.5% |
| PG The Procter & Gamble Co. | 0.76% | 15,851 | $2.7M | Add +0.1% |
| WMT Walmart Inc. | 0.65% | 25,102 | $2.3M | Reduce -8.3% |
| HD Home Depot Inc. | 0.57% | 5,111 | $2.0M | Reduce -1.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.52% | 16,952 | $1.8M | Add +7.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.51% | 40,755 | $1.8M | Reduce -7.5% |
| TGT Target Corp. | 0.50% | 12,946 | $1.8M | Add +10.4% |
| AGG iShares Core U.S. Aggregate | 0.50% | 17,908 | $1.7M | Add +4.2% |
| CRM Salesforce Inc. | 0.49% | 5,132 | $1.7M | Reduce -4.4% |
| DUK Duke Energy Corp. | 0.49% | 15,839 | $1.7M | Add +1.2% |
| TFC Truist Financial Corp. | 0.48% | 39,058 | $1.7M | Reduce -5.0% |
| TRV The Travelers Cos Inc. | 0.47% | 6,822 | $1.6M | Reduce -4.0% |
| GOOGL Alphabet Inc. Class A | 0.46% | 8,587 | $1.6M | Reduce -0.1% |
| CSCO Cisco Systems Inc. | 0.46% | 27,420 | $1.6M | Reduce -0.3% |
| DE Deere & Co. | 0.43% | 3,582 | $1.5M | Add +5.0% |
| XOM Exxon Mobil Corp. | 0.42% | 13,753 | $1.5M | Add +6.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.42% | 13,207 | $1.5M | Add +4.9% |
| HON Honeywell International Inc. | 0.42% | 6,430 | $1.5M | Add +1.7% |
| RTX RTX Corp. | 0.42% | 12,550 | $1.5M | Reduce -2.3% |
| ED Consolidated Edison Inc. | 0.41% | 16,052 | $1.4M | Add +4.0% |
| BA The Boeing Co. | 0.40% | 7,993 | $1.4M | Add +15.7% |
| TXN Texas Instruments Inc. | 0.40% | 7,537 | $1.4M | Add +0.6% |
| DD Dupont DE Nemours Inc. | 0.38% | 17,595 | $1.3M | Add +4.1% |
| NTRS Northern Trust Corp. | 0.38% | 12,830 | $1.3M | Reduce -6.7% |
| CB Chubb Ltd. | 0.37% | 4,734 | $1.3M | Reduce -0.5% |
| NKE Nike Inc. Class B | 0.37% | 17,255 | $1.3M | Add +22.4% |
| V Visa Inc. Class A | 0.37% | 4,050 | $1.3M | Add +38.6% |
| KMB Kimberly-Clark Corp. | 0.36% | 9,571 | $1.3M | Add +6.3% |
| PEP Pepsico Inc. | 0.36% | 8,242 | $1.3M | No change |
| UNP Union Pacific Corp. | 0.35% | 5,325 | $1.2M | No change |
| DHR Danaher Corp. | 0.34% | 5,250 | $1.2M | Add +4.9% |
| MDLZ Mondelez International Inc. Class A | 0.33% | 19,260 | $1.2M | Add +39.8% |
| IVV iShares Core S&P 500 ETF | 0.32% | 1,908 | $1.1M | No change |
| TMUS T-Mobile US Inc. | 0.30% | 4,795 | $1.1M | Add +17.9% |
| MU Micron Technology Inc. | 0.30% | 12,447 | $1.0M | Add +7.8% |
| AMD Advanced Micro Devices | 0.30% | 8,666 | $1.0M | Add +3.4% |
| NVDA Nvidia Corp. | 0.29% | 7,667 | $1.0M | Add +1.6% |
| CAT Caterpillar Inc. | 0.29% | 2,828 | $1.0M | No change |
| MDT Medtronic PLC | 0.28% | 12,070 | $964K | Add +21.2% |
| GOOG Alphabet Inc. Class C | 0.26% | 4,736 | $902K | Add +2.5% |
| INTC Intel Corp. | 0.25% | 42,831 | $859K | Add +26.5% |
| PFE Pfizer Inc. | 0.24% | 32,148 | $853K | Add +15.8% |
| KO The Coca-Cola Co. | 0.23% | 13,117 | $817K | Reduce -1.9% |
| VLO Valero Energy Corp. | 0.22% | 6,236 | $764K | Add +5.1% |
| ORCL Oracle Corp. | 0.21% | 4,422 | $737K | Reduce -0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.20% | 1,214 | $712K | Add +2.5% |
| MCD McDonald's Corp. | 0.20% | 2,381 | $690K | No change |
| HAL Halliburton Co. | 0.19% | 25,045 | $681K | Add +65.8% |
| SHW The Sherwin-Williams Co. | 0.19% | 1,980 | $673K | Reduce -3.2% |
| NSC Norfolk Southern Corp. | 0.19% | 2,844 | $667K | No change |
| IJH iShares Core S&P Midcap ETF | 0.18% | 10,123 | $631K | Reduce -0.7% |
| VIG Vanguard Dividend Apprec ETF | 0.17% | 3,119 | $611K | Reduce -0.3% |
| SYK Stryker Corp. | 0.17% | 1,642 | $591K | Reduce -0.1% |
| GLW Corning Inc. | 0.16% | 11,672 | $555K | No change |
| ABBV Abbvie Inc. | 0.16% | 3,110 | $553K | Reduce -0.1% |
| XPO Xpo Inc. | 0.16% | 4,173 | $547K | Reduce -4.9% |
| VXF Vanguard Extended Market ETF | 0.14% | 2,625 | $499K | Reduce -0.1% |
| IJR iShares Core S&P Small-Cap E | 0.14% | 4,276 | $493K | Reduce -1.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.14% | 2,811 | $476K | No change |
| AFL Aflac Inc. | 0.13% | 4,275 | $442K | No change |
| GD General Dynamics Corp. | 0.12% | 1,650 | $435K | No change |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.12% | 4,859 | $427K | Reduce -3.1% |
| TSLA Tesla Inc. | 0.12% | 1,015 | $410K | No change |
| SPYV SS SPDR P S&P 500 Value ETF | 0.12% | 7,998 | $409K | Reduce -1.0% |
| WFC Wells Fargo & Co. | 0.11% | 5,690 | $400K | Reduce -0.1% |
| USB US Bancorp | 0.11% | 8,334 | $399K | No change |
| HUM Humana Inc. | 0.11% | 1,561 | $396K | No change |
| SCHD Schwab US DVD Equity ETF | 0.11% | 14,415 | $394K | Reduce -0.1% |
| CINF Cincinnati Financial Corp. | 0.11% | 2,655 | $382K | Reduce -5.3% |
| NEE Nextera Energy Inc. | 0.11% | 5,318 | $381K | Reduce -0.1% |
| KKR KKR & Co. Inc. | 0.11% | 2,500 | $370K | No change |
| EMR Emerson Electric Co. | 0.10% | 2,859 | $354K | No change |
| MA Mastercard Inc. Class A | 0.10% | 668 | $352K | Reduce -1.5% |
| CTSH Cognizant Tech Solutions-A | 0.10% | 4,570 | $351K | No change |
| MRK Merck & Co. Inc. | 0.10% | 3,448 | $343K | Reduce -5.3% |
| NOC Northrop Grumman Corp. | 0.09% | 704 | $330K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| PFF iShares Preferred & Income S | Reduce -28.0% | 2.33% | −1.07 |
| UNH Unitedhealth Group Inc. | Reduce -2.7% | 2.06% | −0.37 |
| LLY Eli Lilly & Co. | Reduce -2.8% | 0.94% | −0.16 |
| PNC PNC Financial Services Group | Sold out | 0.00% | −0.15 |
| T AT&T Inc. | Sold out | 0.00% | −0.10 |
| QQQ Invesco QQQ Trust Series 1 | Sold out | 0.00% | −0.09 |
| GXO Gxo Logistics Inc. | Sold out | 0.00% | −0.07 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.06 |
| CTAS Cintas Corp. | Sold out | 0.00% | −0.06 |
| VZ Verizon Communications Inc. | Sold out | 0.00% | −0.06 |
| KO The Coca-Cola Co. | Reduce -1.9% | 0.23% | −0.04 |
| MSFT Microsoft Corp. | Reduce -0.3% | 1.90% | −0.03 |
| SHW The Sherwin-Williams Co. | Reduce -3.2% | 0.19% | −0.03 |
| RTX RTX Corp. | Reduce -2.3% | 0.42% | −0.03 |
| HD Home Depot Inc. | Reduce -1.2% | 0.57% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -5.3% | 0.10% | −0.02 |
| NEE Nextera Energy Inc. | Reduce -0.1% | 0.11% | −0.02 |
| COP Conocophillips | Reduce -12.0% | 0.09% | −0.02 |
| ABBV Abbvie Inc. | Reduce -0.1% | 0.16% | −0.02 |
| CB Chubb Ltd. | Reduce -0.5% | 0.37% | −0.02 |
| TFC Truist Financial Corp. | Reduce -5.0% | 0.48% | −0.01 |
| D Dominion Energy Inc. | Reduce -1.6% | 0.06% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -1.0% | 0.12% | −0.00 |
| IJR iShares Core S&P Small-Cap E | Reduce -1.9% | 0.14% | −0.00 |
| MRSH Marsh & McLennan Cos | Reduce -0.1% | 0.07% | −0.00 |
| ORCL Oracle Corp. | Reduce -0.1% | 0.21% | −0.00 |
| SCHD Schwab US DVD Equity ETF | Reduce -0.1% | 0.11% | −0.00 |
| TRV The Travelers Cos Inc. | Reduce -4.0% | 0.47% | −0.00 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.3% | 0.17% | −0.00 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.7% | 0.18% | +0.00 |
| SYK Stryker Corp. | Reduce -0.1% | 0.17% | +0.00 |
| CINF Cincinnati Financial Corp. | Reduce -5.3% | 0.11% | +0.00 |
| META Meta Platforms Inc. Class A | Reduce -0.6% | 0.09% | +0.00 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -3.1% | 0.12% | +0.00 |
| MA Mastercard Inc. Class A | Reduce -1.5% | 0.10% | +0.01 |
| VXF Vanguard Extended Market ETF | Reduce -0.1% | 0.14% | +0.01 |
| COST Costco Wholesale Corp. | Reduce -2.5% | 0.77% | +0.01 |
| BAC Bank of America Corp. | Reduce -7.5% | 0.51% | +0.02 |
| WMT Walmart Inc. | Reduce -8.3% | 0.65% | +0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -0.7% | 9.81% | +0.02 |
| XPO Xpo Inc. | Reduce -4.9% | 0.16% | +0.02 |
| WFC Wells Fargo & Co. | Reduce -0.1% | 0.11% | +0.02 |
| NTRS Northern Trust Corp. | Reduce -6.7% | 0.38% | +0.02 |
| CSCO Cisco Systems Inc. | Reduce -0.3% | 0.46% | +0.05 |
| VGT Vanguard Info Tech ETF | Reduce -0.8% | 0.95% | +0.05 |
| GOOGL Alphabet Inc. Class A | Reduce -0.1% | 0.46% | +0.06 |
| CRM Salesforce Inc. | Reduce -4.4% | 0.49% | +0.07 |
| JPM JPMorgan Chase & Co. | Reduce -3.0% | 0.96% | +0.10 |
| IWF iShares Russell 1000 Growth | Reduce -3.0% | 2.94% | +0.13 |
| AMZN Amazon.com Inc. | Reduce -2.4% | 0.95% | +0.13 |
Portfolio Buys Q3 2024 → Q4 2024
| VB Vanguard Most SM-Cap ETF-Usd | Add +6.2% | 10.21% | +0.79 |
| COWZ Pacer US Cash Cows 100 ETF | Add +18.6% | 4.59% | +0.66 |
| RSP Invesco S&P 500 Equal Weight | Add +17.6% | 4.05% | +0.56 |
| V Visa Inc. Class A | Add +38.6% | 0.37% | +0.14 |
| BA The Boeing Co. | Add +15.7% | 0.40% | +0.11 |
| VYM Vanguard High DVD Yield ETF | Add +1.6% | 4.14% | +0.08 |
| DIS The Walt Disney Co. | Add +4.9% | 0.42% | +0.08 |
| HAL Halliburton Co. | Add +65.8% | 0.19% | +0.07 |
| SPHQ Invesco S&P 500 Quality ETF | Add +0.6% | 6.77% | +0.07 |
| TMUS T-Mobile US Inc. | Add +17.9% | 0.30% | +0.06 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | New | 0.06% | +0.06 |
| HON Honeywell International Inc. | Add +1.7% | 0.42% | +0.04 |
| SHY iShares 1-3 Year Treasury Bo | Add +1.9% | 3.54% | +0.04 |
| MDLZ Mondelez International Inc. Class A | Add +39.8% | 0.33% | +0.04 |
| GOOG Alphabet Inc. Class C | Add +2.5% | 0.26% | +0.04 |
| NVDA Nvidia Corp. | Add +1.6% | 0.29% | +0.03 |
| DE Deere & Co. | Add +5.0% | 0.43% | +0.03 |
| MDT Medtronic PLC | Add +21.2% | 0.28% | +0.02 |
| INTC Intel Corp. | Add +26.5% | 0.25% | +0.02 |
| NKE Nike Inc. Class B | Add +22.4% | 0.37% | +0.02 |
| PFE Pfizer Inc. | Add +15.8% | 0.24% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.5% | 0.78% | +0.01 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +7.2% | 0.52% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.5% | 0.20% | +0.01 |
| AGG iShares Core U.S. Aggregate | Add +4.2% | 0.50% | +0.00 |
| SPLV Invesco S&P 500 Low Volatili | Add +1.6% | 3.90% | −0.00 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +3.8% | 0.07% | −0.00 |
| KMB Kimberly-Clark Corp. | Add +6.3% | 0.36% | −0.00 |
| XOM Exxon Mobil Corp. | Add +6.2% | 0.42% | −0.01 |
| IWD iShares Russell 1000 Value E | Add +1.3% | 1.90% | −0.01 |
| VLO Valero Energy Corp. | Add +5.1% | 0.22% | −0.01 |
| TGT Target Corp. | Add +10.4% | 0.50% | −0.02 |
| PG The Procter & Gamble Co. | Add +0.1% | 0.76% | −0.02 |
| DUK Duke Energy Corp. | Add +1.2% | 0.49% | −0.02 |
| TXN Texas Instruments Inc. | Add +0.6% | 0.40% | −0.03 |
| MU Micron Technology Inc. | Add +7.8% | 0.30% | −0.04 |
| VWO Vanguard Ftse Emerging Marke | Add +2.4% | 0.80% | −0.04 |
| DD Dupont DE Nemours Inc. | Add +4.1% | 0.38% | −0.04 |
| ED Consolidated Edison Inc. | Add +4.0% | 0.41% | −0.05 |
| DHR Danaher Corp. | Add +4.9% | 0.34% | −0.05 |
| JNJ Johnson & Johnson | Add +1.8% | 0.93% | −0.09 |
| AMD Advanced Micro Devices | Add +3.4% | 0.30% | −0.09 |
| VEU Vanguard Ftse All-World Ex-U | Add +5.0% | 4.22% | −0.16 |
| VHT Vanguard Health Care ETF | Add +3.5% | 2.36% | −0.16 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 156 | $530.2M | VB, VO, SPHQ, VYM, RSP |
| Q1 2026 | 133 | $432.4M | VB, VO, SPHQ, VYM, RSP |
| Q4 2025 | 133 | $427.3M | VB, VO, SPHQ, VYM, RSP |
| Q3 2025 | 132 | $410.7M | VB, VO, SPHQ, COWZ, VEU |
| Q2 2025Amended | 128 | $381.9M | VB, VO, SPHQ, COWZ, VEU |
| Q1 2025 | 125 | $353.4M | VO, VB, SPHQ, COWZ, VEU |
| Q4 2024 | 119 | $349.8M | VB, VO, SPHQ, COWZ, VEU |
| Q3 2024 | 125 | $352.5M | VO, VB, SPHQ, VEU, VYM |
| Q2 2024 | 120 | $324.9M | VO, VB, SPHQ, VEU, VYM |
| Q1 2024 | 120 | $316.5M | VO, VB, SPHQ, SHY, VEU |