Ballast, Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 16, 2024), Ballast, Inc. reported 125 stock positions worth $352.5 million. Its top holding was Vngrd Mrngstr MD-Cap ETF-Usd (VO) at 9.8% of the portfolio, followed by Vanguard Most SM-Cap ETF-Usd (VB, 9.4%) and Invesco S&P 500 Quality ETF (SPHQ, 6.7%). Compared with Q2 2024, it opened 5 new positions, added to 48 and reduced 57. The biggest buy was Vanguard Most SM-Cap ETF-Usd (VB, shares +3%) and the biggest sale iShares 1-3 Year Treasury Bo (SHY, shares −2%).

Most Recent 13F
Q2 2026
Location
Lexington, KY
CIK
0001730477
Portfolio Value
$352.5M (Q3 2024)
SEC Filing
0001172661-24-004273 ↗ filed Oct 16, 2024

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $316.5M Q1 2024 Q2 2024: $324.9M Q2 2024 Q3 2024: $352.5M $352.5M Q3 2024 Q4 2024: $349.8M Q4 2024 Q1 2025: $353.4M Q1 2025 Q2 2025: $381.9M Q2 2025 Q3 2025: $410.7M Q3 2025 Q4 2025: $427.3M Q4 2025 Q1 2026: $432.4M Q1 2026 Q2 2026: $530.2M Q2 2026

Holdings 125 stocks · $352.5M
VO Vngrd Mrngstr MD-Cap ETF-Usd 9.79% 130,768 $34.5M Add +1.3%
VB Vanguard Most SM-Cap ETF-Usd 9.42% 140,017 $33.2M Add +2.9%
SPHQ Invesco S&P 500 Quality ETF 6.70% 351,098 $23.6M Add +0.6%
VEU Vanguard Ftse All-World Ex-U 4.38% 244,856 $15.4M Add +1.7%
VYM Vanguard High DVD Yield ETF 4.06% 111,719 $14.3M Add +2.1%
COWZ Pacer US Cash Cows 100 ETF 3.93% 239,684 $13.9M Add +2.9%
SPLV Invesco S&P 500 Low Volatili 3.90% 191,645 $13.7M Add +1.9%
AAPL Apple Inc. 3.76% 56,860 $13.2M Reduce -3.8%
SHY iShares 1-3 Year Treasury Bo 3.50% 148,242 $12.3M Reduce -1.8%
RSP Invesco S&P 500 Equal Weight 3.50% 68,773 $12.3M Add +1.6%
PFF iShares Preferred & Income S 3.40% 360,643 $12.0M Add +0.7%
IWF iShares Russell 1000 Growth 2.81% 26,406 $9.9M Add +0.6%
VHT Vanguard Health Care ETF 2.52% 31,474 $8.9M Add +1.5%
UNH Unitedhealth Group Inc. 2.43% 14,655 $8.6M Reduce -0.8%
MSFT Microsoft Corp. 1.94% 15,858 $6.8M Reduce -0.7%
IWD iShares Russell 1000 Value E 1.90% 35,344 $6.7M Add +3.0%
GRBK Green Brick Partners Inc. 1.74% 73,494 $6.1M No change
LLY Eli Lilly & Co. 1.10% 4,367 $3.9M Reduce -1.5%
JNJ Johnson & Johnson 1.02% 22,132 $3.6M Reduce -0.3%
VGT Vanguard Info Tech ETF 0.90% 5,386 $3.2M Reduce -0.3%
JPM JPMorgan Chase & Co. 0.86% 14,428 $3.0M Reduce -1.1%
VWO Vanguard Ftse Emerging Marke 0.85% 62,255 $3.0M Add +0.9%
AMZN Amazon.com Inc. 0.82% 15,564 $2.9M Reduce -2.3%
PG The Procter & Gamble Co. 0.78% 15,832 $2.7M Add +0.8%
BRK.B Berkshire Hathaway Inc. Class B 0.77% 5,902 $2.7M Reduce -0.6%
COST Costco Wholesale Corp. 0.76% 3,027 $2.7M Reduce -0.9%
WMT Walmart Inc. 0.63% 27,372 $2.2M Reduce -1.8%
HD Home Depot Inc. 0.59% 5,173 $2.1M Reduce -0.8%
TGT Target Corp. 0.52% 11,721 $1.8M Add +1.3%
DUK Duke Energy Corp. 0.51% 15,646 $1.8M Reduce -0.7%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 0.51% 15,816 $1.8M Add +0.8%
TFC Truist Financial Corp. 0.50% 41,101 $1.8M Reduce -1.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.50% 44,069 $1.7M Reduce -0.1%
AGG iShares Core U.S. Aggregate 0.49% 17,189 $1.7M Add +1.1%
TRV The Travelers Cos Inc. 0.47% 7,103 $1.7M Add +0.1%
ED Consolidated Edison Inc. 0.46% 15,442 $1.6M Add +0.5%
RTX RTX Corp. 0.44% 12,849 $1.6M Reduce -1.3%
TXN Texas Instruments Inc. 0.44% 7,489 $1.5M Reduce -0.9%
XOM Exxon Mobil Corp. 0.43% 12,948 $1.5M Reduce -0.2%
DD Dupont DE Nemours Inc. 0.43% 16,903 $1.5M Reduce -0.2%
CRM Salesforce Inc. 0.42% 5,366 $1.5M Reduce -1.1%
CSCO Cisco Systems Inc. 0.41% 27,488 $1.5M Add +0.9%
GOOGL Alphabet Inc. Class A 0.40% 8,593 $1.4M Reduce -0.7%
DE Deere & Co. 0.40% 3,411 $1.4M Add +2.2%
PEP Pepsico Inc. 0.40% 8,242 $1.4M Reduce -0.3%
DHR Danaher Corp. 0.39% 5,005 $1.4M Add +0.3%
AMD Advanced Micro Devices 0.39% 8,379 $1.4M Reduce -0.6%
CB Chubb Ltd. 0.39% 4,756 $1.4M Reduce -0.6%
UNP Union Pacific Corp. 0.37% 5,325 $1.3M Reduce -0.7%
HON Honeywell International Inc. 0.37% 6,325 $1.3M Add +0.9%
KMB Kimberly-Clark Corp. 0.36% 9,004 $1.3M Reduce -0.7%
NKE Nike Inc. Class B 0.35% 14,096 $1.2M Add +3.3%
NTRS Northern Trust Corp. 0.35% 13,748 $1.2M Add +0.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.34% 12,593 $1.2M Add +2.6%
MU Micron Technology Inc. 0.34% 11,552 $1.2M Add +2.3%
CAT Caterpillar Inc. 0.31% 2,828 $1.1M Reduce -0.0%
IVV iShares Core S&P 500 ETF 0.31% 1,908 $1.1M No change
BA The Boeing Co. 0.30% 6,910 $1.1M Add +2.2%
MDLZ Mondelez International Inc. Class A 0.29% 13,779 $1.0M Add +4.2%
KO The Coca-Cola Co. 0.27% 13,367 $961K Reduce -1.6%
NVDA Nvidia Corp. 0.26% 7,543 $916K Reduce -4.4%
MDT Medtronic PLC 0.25% 9,956 $896K Reduce -0.5%
TMUS T-Mobile US Inc. 0.24% 4,068 $839K Add +3.8%
V Visa Inc. Class A 0.23% 2,921 $803K Add +5.8%
PFE Pfizer Inc. 0.23% 27,750 $803K Add +1.8%
VLO Valero Energy Corp. 0.23% 5,934 $801K Add +0.2%
INTC Intel Corp. 0.23% 33,851 $794K Add +10.5%
SHW The Sherwin-Williams Co. 0.22% 2,045 $781K Reduce -9.3%
GOOG Alphabet Inc. Class C 0.22% 4,622 $773K Reduce -7.7%
ORCL Oracle Corp. 0.21% 4,424 $754K Add +0.1%
MCD McDonald's Corp. 0.21% 2,381 $725K Reduce -0.5%
NSC Norfolk Southern Corp. 0.20% 2,844 $707K Reduce -0.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.19% 1,185 $680K Add +1.2%
IJH iShares Core S&P Midcap ETF 0.18% 10,193 $635K Add +5.9%
VIG Vanguard Dividend Apprec ETF 0.18% 3,129 $620K Add +1.2%
ABBV Abbvie Inc. 0.17% 3,112 $615K Reduce -1.5%
SYK Stryker Corp. 0.17% 1,643 $594K Add +0.1%
PNC PNC Financial Services Group 0.15% 2,874 $531K Reduce -3.6%
GLW Corning Inc. 0.15% 11,672 $527K Reduce -0.1%
IJR iShares Core S&P Small-Cap E 0.14% 4,360 $510K Reduce -5.1%
GD General Dynamics Corp. 0.14% 1,650 $499K Reduce -1.0%
HUM Humana Inc. 0.14% 1,561 $494K No change
VTV Vanguard Mrngstr Val ETF-Aui 0.14% 2,811 $491K No change
VXF Vanguard Extended Market ETF 0.14% 2,629 $478K Add +0.1%
AFL Aflac Inc. 0.14% 4,275 $478K Reduce -4.8%
XPO Xpo Inc. 0.13% 4,390 $472K No change
NEE Nextera Energy Inc. 0.13% 5,321 $450K Reduce -0.4%
HAL Halliburton Co. 0.12% 15,102 $439K Add +13.2%
SPYV SS SPDR P S&P 500 Value ETF 0.12% 8,081 $427K Add +4.3%
SPYG SS SPDR P S&P 500 Growth ETF 0.12% 5,015 $416K Add +1.7%
MRK Merck & Co. Inc. 0.12% 3,641 $413K Reduce -0.9%
SCHD Schwab US DVD Equity ETF 0.12% 4,812 $407K Add +2.4%
CINF Cincinnati Financial Corp. 0.11% 2,805 $382K No change
USB US Bancorp 0.11% 8,334 $381K Reduce -1.8%
NOC Northrop Grumman Corp. 0.11% 704 $372K Reduce -0.4%
COP Conocophillips 0.10% 3,412 $359K Add +0.5%
VNQ Vanguard Real Estate ETF 0.10% 3,650 $356K No change
T AT&T Inc. 0.10% 16,138 $355K Reduce -4.6%
CTSH Cognizant Tech Solutions-A 0.10% 4,570 $353K No change
MA Mastercard Inc. Class A 0.10% 678 $335K Reduce -0.3%
QQQ Invesco QQQ Trust Series 1 0.09% 677 $330K New
IWS iShares Russell Mid-Cap Valu 0.09% 2,487 $329K No change
ACN Accenture PLC Class A 0.09% 930 $329K Reduce -1.5%
KKR KKR & Co. Inc. 0.09% 2,500 $326K Reduce -0.6%
WFC Wells Fargo & Co. 0.09% 5,695 $322K Reduce -2.0%
GLD SPDR Gold Shares 0.09% 1,295 $315K No change
EMR Emerson Electric Co. 0.09% 2,859 $313K Reduce -0.7%
META Meta Platforms Inc. Class A 0.09% 535 $306K Reduce -3.8%
VTI VG Morningstar TS MKT ETF-US 0.09% 1,080 $306K Add +0.8%
ABT Abbott Laboratories 0.08% 2,606 $297K Reduce -20.6%
FDX FedEx Corp. 0.08% 1,052 $288K Reduce -1.1%
MRSH Marsh & McLennan Cos 0.08% 1,231 $275K Reduce -2.0%
CHD Church & Dwight Co. Inc. 0.08% 2,587 $271K No change
DGX Quest Diagnostics Inc. 0.08% 1,712 $266K No change
TSLA Tesla Inc. 0.08% 1,015 $266K Reduce -3.3%
SPDW Ste STR SPDR PT DW Eu ETF 0.07% 6,833 $257K Add +5.8%
CVX Chevron Corp. 0.07% 1,665 $245K Reduce -1.6%
GXO Gxo Logistics Inc. 0.07% 4,709 $245K No change
SLF Sun Life Financial Inc. 0.07% 4,083 $237K No change
GIS General Mills Inc. 0.07% 3,206 $237K No change
D Dominion Energy Inc. 0.07% 4,003 $231K New
VOO Vanguard S&P 500 ETF 0.07% 434 $229K Add +1.9%
LMT Lockheed Martin Corp. 0.06% 380 $222K New
CTAS Cintas Corp. 0.06% 1,000 $206K New
VZ Verizon Communications Inc. 0.06% 4,474 $201K New

Portfolio Sells Q2 2024 → Q3 2024
SHY iShares 1-3 Year Treasury Bo Reduce -1.8% 3.50% −0.30
MSFT Microsoft Corp. Reduce -0.7% 1.94% −0.26
LLY Eli Lilly & Co. Reduce -1.5% 1.10% −0.14
AMZN Amazon.com Inc. Reduce -2.3% 0.82% −0.12
GOOGL Alphabet Inc. Class A Reduce -0.7% 0.40% −0.08
AAPL Apple Inc. Reduce -3.8% 3.76% −0.07
GOOG Alphabet Inc. Class C Reduce -7.7% 0.22% −0.06
VGT Vanguard Info Tech ETF Reduce -0.3% 0.90% −0.06
JPM JPMorgan Chase & Co. Reduce -1.1% 0.86% −0.05
BAC Bank of America Corp. Reduce -0.1% 0.50% −0.04
NVDA Nvidia Corp. Reduce -4.4% 0.26% −0.04
COST Costco Wholesale Corp. Reduce -0.9% 0.76% −0.04
AMD Advanced Micro Devices Reduce -0.6% 0.39% −0.03
XOM Exxon Mobil Corp. Reduce -0.2% 0.43% −0.03
MRK Merck & Co. Inc. Reduce -0.9% 0.12% −0.02
KMB Kimberly-Clark Corp. Reduce -0.7% 0.36% −0.02
PEP Pepsico Inc. Reduce -0.3% 0.40% −0.02
ABT Abbott Laboratories Reduce -20.6% 0.08% −0.02
FDX FedEx Corp. Reduce -1.1% 0.08% −0.02
WFC Wells Fargo & Co. Reduce -2.0% 0.09% −0.01
TXN Texas Instruments Inc. Reduce -0.9% 0.44% −0.01
CRM Salesforce Inc. Reduce -1.1% 0.42% −0.01
CVX Chevron Corp. Reduce -1.6% 0.07% −0.01
EMR Emerson Electric Co. Reduce -0.7% 0.09% −0.01
GD General Dynamics Corp. Reduce -1.0% 0.14% −0.01
IJR iShares Core S&P Small-Cap E Reduce -5.1% 0.14% −0.01
MRSH Marsh & McLennan Cos Reduce -2.0% 0.08% −0.00
UNP Union Pacific Corp. Reduce -0.7% 0.37% −0.00
META Meta Platforms Inc. Class A Reduce -3.8% 0.09% +0.00
TFC Truist Financial Corp. Reduce -1.3% 0.50% +0.00
T AT&T Inc. Reduce -4.6% 0.10% +0.00
MA Mastercard Inc. Class A Reduce -0.3% 0.10% +0.00
USB US Bancorp Reduce -1.8% 0.11% +0.00
ACN Accenture PLC Class A Reduce -1.5% 0.09% +0.01
KO The Coca-Cola Co. Reduce -1.6% 0.27% +0.01
DD Dupont DE Nemours Inc. Reduce -0.2% 0.43% +0.01
ABBV Abbvie Inc. Reduce -1.5% 0.17% +0.01
PNC PNC Financial Services Group Reduce -3.6% 0.15% +0.01
GLW Corning Inc. Reduce -0.1% 0.15% +0.01
NOC Northrop Grumman Corp. Reduce -0.4% 0.11% +0.01
NSC Norfolk Southern Corp. Reduce -0.9% 0.20% +0.01
KKR KKR & Co. Inc. Reduce -0.6% 0.09% +0.01
NEE Nextera Energy Inc. Reduce -0.4% 0.13% +0.01
TSLA Tesla Inc. Reduce -3.3% 0.08% +0.01
MDT Medtronic PLC Reduce -0.5% 0.25% +0.01
AFL Aflac Inc. Reduce -4.8% 0.14% +0.01
CB Chubb Ltd. Reduce -0.6% 0.39% +0.01
SHW The Sherwin-Williams Co. Reduce -9.3% 0.22% +0.01
MCD McDonald's Corp. Reduce -0.5% 0.21% +0.02
JNJ Johnson & Johnson Reduce -0.3% 1.02% +0.02

Portfolio Buys Q2 2024 → Q3 2024
VB Vanguard Most SM-Cap ETF-Usd Add +2.9% 9.42% +0.29
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +1.3% 9.79% +0.16
SPLV Invesco S&P 500 Low Volatili Add +1.9% 3.90% +0.14
QQQ Invesco QQQ Trust Series 1 New 0.09% +0.09
RSP Invesco S&P 500 Equal Weight Add +1.6% 3.50% +0.07
VYM Vanguard High DVD Yield ETF Add +2.1% 4.06% +0.07
D Dominion Energy Inc. New 0.07% +0.07
LMT Lockheed Martin Corp. New 0.06% +0.06
IWD iShares Russell 1000 Value E Add +3.0% 1.90% +0.06
CTAS Cintas Corp. New 0.06% +0.06
VZ Verizon Communications Inc. New 0.06% +0.06
NKE Nike Inc. Class B Add +3.3% 0.35% +0.04
ED Consolidated Edison Inc. Add +0.5% 0.46% +0.03
VEU Vanguard Ftse All-World Ex-U Add +1.7% 4.38% +0.03
TRV The Travelers Cos Inc. Add +0.1% 0.47% +0.03
TMUS T-Mobile US Inc. Add +3.8% 0.24% +0.03
COWZ Pacer US Cash Cows 100 ETF Add +2.9% 3.93% +0.03
ORCL Oracle Corp. Add +0.1% 0.21% +0.02
MDLZ Mondelez International Inc. Class A Add +4.2% 0.29% +0.02
DE Deere & Co. Add +2.2% 0.40% +0.02
CSCO Cisco Systems Inc. Add +0.9% 0.41% +0.02
VWO Vanguard Ftse Emerging Marke Add +0.9% 0.85% +0.01
DHR Danaher Corp. Add +0.3% 0.39% +0.01
IJH iShares Core S&P Midcap ETF Add +5.9% 0.18% +0.01
SPYV SS SPDR P S&P 500 Value ETF Add +4.3% 0.12% +0.01
V Visa Inc. Class A Add +5.8% 0.23% +0.00
SPDW Ste STR SPDR PT DW Eu ETF Add +5.8% 0.07% +0.00
SCHD Schwab US DVD Equity ETF Add +2.4% 0.12% +0.00
VIG Vanguard Dividend Apprec ETF Add +1.2% 0.18% +0.00
VOO Vanguard S&P 500 ETF Add +1.9% 0.07% −0.00
VXF Vanguard Extended Market ETF Add +0.1% 0.14% −0.00
VTI VG Morningstar TS MKT ETF-US Add +0.8% 0.09% −0.00
NTRS Northern Trust Corp. Add +0.3% 0.35% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Add +1.2% 0.19% −0.00
SPYG SS SPDR P S&P 500 Growth ETF Add +1.7% 0.12% −0.00
SYK Stryker Corp. Add +0.1% 0.17% −0.00
PFE Pfizer Inc. Add +1.8% 0.23% −0.01
TGT Target Corp. Add +1.3% 0.52% −0.01
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +0.8% 0.51% −0.01
AGG iShares Core U.S. Aggregate Add +1.1% 0.49% −0.01
HAL Halliburton Co. Add +13.2% 0.12% −0.01
COP Conocophillips Add +0.5% 0.10% −0.02
PG The Procter & Gamble Co. Add +0.8% 0.78% −0.02
VHT Vanguard Health Care ETF Add +1.5% 2.52% −0.02
DIS The Walt Disney Co. Add +2.6% 0.34% −0.03
HON Honeywell International Inc. Add +0.9% 0.37% −0.04
VLO Valero Energy Corp. Add +0.2% 0.23% −0.06
INTC Intel Corp. Add +10.5% 0.23% −0.07
PFF iShares Preferred & Income S Add +0.7% 3.40% −0.08
BA The Boeing Co. Add +2.2% 0.30% −0.08

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 156$530.2MVB, VO, SPHQ, VYM, RSP
Q1 2026 133$432.4MVB, VO, SPHQ, VYM, RSP
Q4 2025 133$427.3MVB, VO, SPHQ, VYM, RSP
Q3 2025 132$410.7MVB, VO, SPHQ, COWZ, VEU
Q2 2025Amended 128$381.9MVB, VO, SPHQ, COWZ, VEU
Q1 2025 125$353.4MVO, VB, SPHQ, COWZ, VEU
Q4 2024 119$349.8MVB, VO, SPHQ, COWZ, VEU
Q3 2024 125$352.5MVO, VB, SPHQ, VEU, VYM
Q2 2024 120$324.9MVO, VB, SPHQ, VEU, VYM
Q1 2024 120$316.5MVO, VB, SPHQ, SHY, VEU