Ballast, Inc.

Name: Ballast, Inc. 13F holdings, Q4 2024
Creator: Ballast, Inc.
Published: 2025-01-16

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Ballast, Inc. reported 119 stock positions worth $349.8 million. Its top holding was Vanguard Most SM-Cap ETF-Usd (VB) at 10.2% of the portfolio, followed by Vngrd Mrngstr MD-Cap ETF-Usd (VO, 9.8%) and Invesco S&P 500 Quality ETF (SPHQ, 6.8%). Compared with Q3 2024, it opened 1 new position, sold out of 7, added to 43 and reduced 44. The biggest buy was Vanguard Most SM-Cap ETF-Usd (VB, shares +6%) and the biggest sale iShares Preferred & Income S (PFF, shares −28%).

Most Recent 13F: Q2 2026
Location: Lexington, KY
CIK: 0001730477
Portfolio Value: $349.8M (Q4 2024)
SEC Filing: 0001172661-25-000204 ↗ filed Jan 16, 2025

Holdings Value

Holdings 119 stocks · $349.8M


VB Vanguard Most SM-Cap ETF-Usd	10.21%	148,677	$35.7M	Add +6.2%
VO Vngrd Mrngstr MD-Cap ETF-Usd	9.81%	129,903	$34.3M	Reduce -0.7%
SPHQ Invesco S&P 500 Quality ETF	6.77%	353,303	$23.7M	Add +0.6%
COWZ Pacer US Cash Cows 100 ETF	4.59%	284,228	$16.1M	Add +18.6%
VEU Vanguard Ftse All-World Ex-U	4.22%	257,103	$14.8M	Add +5.0%
VYM Vanguard High DVD Yield ETF	4.14%	113,520	$14.5M	Add +1.6%
RSP Invesco S&P 500 Equal Weight	4.05%	80,866	$14.2M	Add +17.6%
AAPL Apple Inc.	3.94%	55,101	$13.8M	Reduce -3.1%
SPLV Invesco S&P 500 Low Volatili	3.90%	194,726	$13.6M	Add +1.6%
SHY iShares 1-3 Year Treasury Bo	3.54%	151,021	$12.4M	Add +1.9%
IWF iShares Russell 1000 Growth	2.94%	25,609	$10.3M	Reduce -3.0%
VHT Vanguard Health Care ETF	2.36%	32,560	$8.3M	Add +3.5%
PFF iShares Preferred & Income S	2.33%	259,517	$8.2M	Reduce -28.0%
UNH Unitedhealth Group Inc.	2.06%	14,255	$7.2M	Reduce -2.7%
MSFT Microsoft Corp.	1.90%	15,808	$6.7M	Reduce -0.3%
IWD iShares Russell 1000 Value E	1.90%	35,804	$6.6M	Add +1.3%
GRBK Green Brick Partners Inc.	1.19%	73,494	$4.2M	No change
JPM JPMorgan Chase & Co.	0.96%	13,994	$3.4M	Reduce -3.0%
AMZN Amazon.com Inc.	0.95%	15,199	$3.3M	Reduce -2.4%
VGT Vanguard Info Tech ETF	0.95%	5,345	$3.3M	Reduce -0.8%
LLY Eli Lilly & Co.	0.94%	4,246	$3.3M	Reduce -2.8%
JNJ Johnson & Johnson	0.93%	22,527	$3.3M	Add +1.8%
VWO Vanguard Ftse Emerging Marke	0.80%	63,733	$2.8M	Add +2.4%
BRK.B Berkshire Hathaway Inc. Class B	0.78%	6,051	$2.7M	Add +2.5%
COST Costco Wholesale Corp.	0.77%	2,951	$2.7M	Reduce -2.5%
PG The Procter & Gamble Co.	0.76%	15,851	$2.7M	Add +0.1%
WMT Walmart Inc.	0.65%	25,102	$2.3M	Reduce -8.3%
HD Home Depot Inc.	0.57%	5,111	$2.0M	Reduce -1.2%
LQD Ishr Ibx Usd Invgd CB ETF-Ui	0.52%	16,952	$1.8M	Add +7.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.51%	40,755	$1.8M	Reduce -7.5%
TGT Target Corp.	0.50%	12,946	$1.8M	Add +10.4%
AGG iShares Core U.S. Aggregate	0.50%	17,908	$1.7M	Add +4.2%
CRM Salesforce Inc.	0.49%	5,132	$1.7M	Reduce -4.4%
DUK Duke Energy Corp.	0.49%	15,839	$1.7M	Add +1.2%
TFC Truist Financial Corp.	0.48%	39,058	$1.7M	Reduce -5.0%
TRV The Travelers Cos Inc.	0.47%	6,822	$1.6M	Reduce -4.0%
GOOGL Alphabet Inc. Class A	0.46%	8,587	$1.6M	Reduce -0.1%
CSCO Cisco Systems Inc.	0.46%	27,420	$1.6M	Reduce -0.3%
DE Deere & Co.	0.43%	3,582	$1.5M	Add +5.0%
XOM Exxon Mobil Corp.	0.42%	13,753	$1.5M	Add +6.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.42%	13,207	$1.5M	Add +4.9%
HON Honeywell International Inc.	0.42%	6,430	$1.5M	Add +1.7%
RTX RTX Corp.	0.42%	12,550	$1.5M	Reduce -2.3%
ED Consolidated Edison Inc.	0.41%	16,052	$1.4M	Add +4.0%
BA The Boeing Co.	0.40%	7,993	$1.4M	Add +15.7%
TXN Texas Instruments Inc.	0.40%	7,537	$1.4M	Add +0.6%
DD Dupont DE Nemours Inc.	0.38%	17,595	$1.3M	Add +4.1%
NTRS Northern Trust Corp.	0.38%	12,830	$1.3M	Reduce -6.7%
CB Chubb Ltd.	0.37%	4,734	$1.3M	Reduce -0.5%
NKE Nike Inc. Class B	0.37%	17,255	$1.3M	Add +22.4%
V Visa Inc. Class A	0.37%	4,050	$1.3M	Add +38.6%
KMB Kimberly-Clark Corp.	0.36%	9,571	$1.3M	Add +6.3%
PEP Pepsico Inc.	0.36%	8,242	$1.3M	No change
UNP Union Pacific Corp.	0.35%	5,325	$1.2M	No change
DHR Danaher Corp.	0.34%	5,250	$1.2M	Add +4.9%
MDLZ Mondelez International Inc. Class A	0.33%	19,260	$1.2M	Add +39.8%
IVV iShares Core S&P 500 ETF	0.32%	1,908	$1.1M	No change
TMUS T-Mobile US Inc.	0.30%	4,795	$1.1M	Add +17.9%
MU Micron Technology Inc.	0.30%	12,447	$1.0M	Add +7.8%
AMD Advanced Micro Devices	0.30%	8,666	$1.0M	Add +3.4%
NVDA Nvidia Corp.	0.29%	7,667	$1.0M	Add +1.6%
CAT Caterpillar Inc.	0.29%	2,828	$1.0M	No change
MDT Medtronic PLC	0.28%	12,070	$964K	Add +21.2%
GOOG Alphabet Inc. Class C	0.26%	4,736	$902K	Add +2.5%
INTC Intel Corp.	0.25%	42,831	$859K	Add +26.5%
PFE Pfizer Inc.	0.24%	32,148	$853K	Add +15.8%
KO The Coca-Cola Co.	0.23%	13,117	$817K	Reduce -1.9%
VLO Valero Energy Corp.	0.22%	6,236	$764K	Add +5.1%
ORCL Oracle Corp.	0.21%	4,422	$737K	Reduce -0.1%
SPY SS SPDR S&P 500 ETF Trust-US	0.20%	1,214	$712K	Add +2.5%
MCD McDonald's Corp.	0.20%	2,381	$690K	No change
HAL Halliburton Co.	0.19%	25,045	$681K	Add +65.8%
SHW The Sherwin-Williams Co.	0.19%	1,980	$673K	Reduce -3.2%
NSC Norfolk Southern Corp.	0.19%	2,844	$667K	No change
IJH iShares Core S&P Midcap ETF	0.18%	10,123	$631K	Reduce -0.7%
VIG Vanguard Dividend Apprec ETF	0.17%	3,119	$611K	Reduce -0.3%
SYK Stryker Corp.	0.17%	1,642	$591K	Reduce -0.1%
GLW Corning Inc.	0.16%	11,672	$555K	No change
ABBV Abbvie Inc.	0.16%	3,110	$553K	Reduce -0.1%
XPO Xpo Inc.	0.16%	4,173	$547K	Reduce -4.9%
VXF Vanguard Extended Market ETF	0.14%	2,625	$499K	Reduce -0.1%
IJR iShares Core S&P Small-Cap E	0.14%	4,276	$493K	Reduce -1.9%
VTV Vanguard Mrngstr Val ETF-Aui	0.14%	2,811	$476K	No change
AFL Aflac Inc.	0.13%	4,275	$442K	No change
GD General Dynamics Corp.	0.12%	1,650	$435K	No change
SPYG SS SPDR P S&P 500 Growth ETF	0.12%	4,859	$427K	Reduce -3.1%
TSLA Tesla Inc.	0.12%	1,015	$410K	No change
SPYV SS SPDR P S&P 500 Value ETF	0.12%	7,998	$409K	Reduce -1.0%
WFC Wells Fargo & Co.	0.11%	5,690	$400K	Reduce -0.1%
USB US Bancorp	0.11%	8,334	$399K	No change
HUM Humana Inc.	0.11%	1,561	$396K	No change
SCHD Schwab US DVD Equity ETF	0.11%	14,415	$394K	Reduce -0.1%
CINF Cincinnati Financial Corp.	0.11%	2,655	$382K	Reduce -5.3%
NEE Nextera Energy Inc.	0.11%	5,318	$381K	Reduce -0.1%
KKR KKR & Co. Inc.	0.11%	2,500	$370K	No change
EMR Emerson Electric Co.	0.10%	2,859	$354K	No change
MA Mastercard Inc. Class A	0.10%	668	$352K	Reduce -1.5%
CTSH Cognizant Tech Solutions-A	0.10%	4,570	$351K	No change
MRK Merck & Co. Inc.	0.10%	3,448	$343K	Reduce -5.3%
NOC Northrop Grumman Corp.	0.09%	704	$330K	No change
ACN Accenture PLC Class A	0.09%	930	$327K	No change
VNQ Vanguard Real Estate ETF	0.09%	3,650	$325K	No change
IWS iShares Russell Mid-Cap Valu	0.09%	2,487	$322K	No change
GLD SPDR Gold Shares	0.09%	1,295	$314K	No change
VTI VG Morningstar TS MKT ETF-US	0.09%	1,080	$313K	No change
META Meta Platforms Inc. Class A	0.09%	532	$311K	Reduce -0.6%
COP Conocophillips	0.09%	3,002	$298K	Reduce -12.0%
FDX FedEx Corp.	0.08%	1,052	$296K	No change
ABT Abbott Laboratories	0.08%	2,606	$295K	No change
CHD Church & Dwight Co. Inc.	0.08%	2,587	$271K	No change
MRSH Marsh & McLennan Cos	0.07%	1,230	$261K	Reduce -0.1%
DGX Quest Diagnostics Inc.	0.07%	1,712	$258K	No change
SLF Sun Life Financial Inc.	0.07%	4,083	$242K	No change
SPDW Ste STR SPDR PT DW Eu ETF	0.07%	7,090	$242K	Add +3.8%
CVX Chevron Corp.	0.07%	1,665	$241K	No change
VOO Vanguard S&P 500 ETF	0.07%	434	$234K	No change
MGK Vngrd Mrgstr MG CP GR ETF-Ui	0.06%	634	$218K	New
D Dominion Energy Inc.	0.06%	3,938	$212K	Reduce -1.6%
GIS General Mills Inc.	0.06%	3,206	$204K	No change

Portfolio Sells Q3 2024 → Q4 2024


PFF iShares Preferred & Income S	Reduce -28.0%	2.33%	−1.07
UNH Unitedhealth Group Inc.	Reduce -2.7%	2.06%	−0.37
LLY Eli Lilly & Co.	Reduce -2.8%	0.94%	−0.16
PNC PNC Financial Services Group	Sold out	0.00%	−0.15
T AT&T Inc.	Sold out	0.00%	−0.10
QQQ Invesco QQQ Trust Series 1	Sold out	0.00%	−0.09
GXO Gxo Logistics Inc.	Sold out	0.00%	−0.07
LMT Lockheed Martin Corp.	Sold out	0.00%	−0.06
CTAS Cintas Corp.	Sold out	0.00%	−0.06
VZ Verizon Communications Inc.	Sold out	0.00%	−0.06
KO The Coca-Cola Co.	Reduce -1.9%	0.23%	−0.04
MSFT Microsoft Corp.	Reduce -0.3%	1.90%	−0.03
SHW The Sherwin-Williams Co.	Reduce -3.2%	0.19%	−0.03
RTX RTX Corp.	Reduce -2.3%	0.42%	−0.03
HD Home Depot Inc.	Reduce -1.2%	0.57%	−0.03
MRK Merck & Co. Inc.	Reduce -5.3%	0.10%	−0.02
NEE Nextera Energy Inc.	Reduce -0.1%	0.11%	−0.02
COP Conocophillips	Reduce -12.0%	0.09%	−0.02
ABBV Abbvie Inc.	Reduce -0.1%	0.16%	−0.02
CB Chubb Ltd.	Reduce -0.5%	0.37%	−0.02
TFC Truist Financial Corp.	Reduce -5.0%	0.48%	−0.01
D Dominion Energy Inc.	Reduce -1.6%	0.06%	−0.01
SPYV SS SPDR P S&P 500 Value ETF	Reduce -1.0%	0.12%	−0.00
IJR iShares Core S&P Small-Cap E	Reduce -1.9%	0.14%	−0.00
MRSH Marsh & McLennan Cos	Reduce -0.1%	0.07%	−0.00
ORCL Oracle Corp.	Reduce -0.1%	0.21%	−0.00
SCHD Schwab US DVD Equity ETF	Reduce -0.1%	0.11%	−0.00
TRV The Travelers Cos Inc.	Reduce -4.0%	0.47%	−0.00
VIG Vanguard Dividend Apprec ETF	Reduce -0.3%	0.17%	−0.00
IJH iShares Core S&P Midcap ETF	Reduce -0.7%	0.18%	+0.00
SYK Stryker Corp.	Reduce -0.1%	0.17%	+0.00
CINF Cincinnati Financial Corp.	Reduce -5.3%	0.11%	+0.00
META Meta Platforms Inc. Class A	Reduce -0.6%	0.09%	+0.00
SPYG SS SPDR P S&P 500 Growth ETF	Reduce -3.1%	0.12%	+0.00
MA Mastercard Inc. Class A	Reduce -1.5%	0.10%	+0.01
VXF Vanguard Extended Market ETF	Reduce -0.1%	0.14%	+0.01
COST Costco Wholesale Corp.	Reduce -2.5%	0.77%	+0.01
BAC Bank of America Corp.	Reduce -7.5%	0.51%	+0.02
WMT Walmart Inc.	Reduce -8.3%	0.65%	+0.02
VO Vngrd Mrngstr MD-Cap ETF-Usd	Reduce -0.7%	9.81%	+0.02
XPO Xpo Inc.	Reduce -4.9%	0.16%	+0.02
WFC Wells Fargo & Co.	Reduce -0.1%	0.11%	+0.02
NTRS Northern Trust Corp.	Reduce -6.7%	0.38%	+0.02
CSCO Cisco Systems Inc.	Reduce -0.3%	0.46%	+0.05
VGT Vanguard Info Tech ETF	Reduce -0.8%	0.95%	+0.05
GOOGL Alphabet Inc. Class A	Reduce -0.1%	0.46%	+0.06
CRM Salesforce Inc.	Reduce -4.4%	0.49%	+0.07
JPM JPMorgan Chase & Co.	Reduce -3.0%	0.96%	+0.10
IWF iShares Russell 1000 Growth	Reduce -3.0%	2.94%	+0.13
AMZN Amazon.com Inc.	Reduce -2.4%	0.95%	+0.13

Portfolio Buys Q3 2024 → Q4 2024


VB Vanguard Most SM-Cap ETF-Usd	Add +6.2%	10.21%	+0.79
COWZ Pacer US Cash Cows 100 ETF	Add +18.6%	4.59%	+0.66
RSP Invesco S&P 500 Equal Weight	Add +17.6%	4.05%	+0.56
V Visa Inc. Class A	Add +38.6%	0.37%	+0.14
BA The Boeing Co.	Add +15.7%	0.40%	+0.11
VYM Vanguard High DVD Yield ETF	Add +1.6%	4.14%	+0.08
DIS The Walt Disney Co.	Add +4.9%	0.42%	+0.08
HAL Halliburton Co.	Add +65.8%	0.19%	+0.07
SPHQ Invesco S&P 500 Quality ETF	Add +0.6%	6.77%	+0.07
TMUS T-Mobile US Inc.	Add +17.9%	0.30%	+0.06
MGK Vngrd Mrgstr MG CP GR ETF-Ui	New	0.06%	+0.06
HON Honeywell International Inc.	Add +1.7%	0.42%	+0.04
SHY iShares 1-3 Year Treasury Bo	Add +1.9%	3.54%	+0.04
MDLZ Mondelez International Inc. Class A	Add +39.8%	0.33%	+0.04
GOOG Alphabet Inc. Class C	Add +2.5%	0.26%	+0.04
NVDA Nvidia Corp.	Add +1.6%	0.29%	+0.03
DE Deere & Co.	Add +5.0%	0.43%	+0.03
MDT Medtronic PLC	Add +21.2%	0.28%	+0.02
INTC Intel Corp.	Add +26.5%	0.25%	+0.02
NKE Nike Inc. Class B	Add +22.4%	0.37%	+0.02
PFE Pfizer Inc.	Add +15.8%	0.24%	+0.02
BRK.B Berkshire Hathaway Inc. Class B	Add +2.5%	0.78%	+0.01
LQD Ishr Ibx Usd Invgd CB ETF-Ui	Add +7.2%	0.52%	+0.01
SPY SS SPDR S&P 500 ETF Trust-US	Add +2.5%	0.20%	+0.01
AGG iShares Core U.S. Aggregate	Add +4.2%	0.50%	+0.00
SPLV Invesco S&P 500 Low Volatili	Add +1.6%	3.90%	−0.00
SPDW Ste STR SPDR PT DW Eu ETF	Add +3.8%	0.07%	−0.00
KMB Kimberly-Clark Corp.	Add +6.3%	0.36%	−0.00
XOM Exxon Mobil Corp.	Add +6.2%	0.42%	−0.01
IWD iShares Russell 1000 Value E	Add +1.3%	1.90%	−0.01
VLO Valero Energy Corp.	Add +5.1%	0.22%	−0.01
TGT Target Corp.	Add +10.4%	0.50%	−0.02
PG The Procter & Gamble Co.	Add +0.1%	0.76%	−0.02
DUK Duke Energy Corp.	Add +1.2%	0.49%	−0.02
TXN Texas Instruments Inc.	Add +0.6%	0.40%	−0.03
MU Micron Technology Inc.	Add +7.8%	0.30%	−0.04
VWO Vanguard Ftse Emerging Marke	Add +2.4%	0.80%	−0.04
DD Dupont DE Nemours Inc.	Add +4.1%	0.38%	−0.04
ED Consolidated Edison Inc.	Add +4.0%	0.41%	−0.05
DHR Danaher Corp.	Add +4.9%	0.34%	−0.05
JNJ Johnson & Johnson	Add +1.8%	0.93%	−0.09
AMD Advanced Micro Devices	Add +3.4%	0.30%	−0.09
VEU Vanguard Ftse All-World Ex-U	Add +5.0%	4.22%	−0.16
VHT Vanguard Health Care ETF	Add +3.5%	2.36%	−0.16

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	156	$530.2M	VB, VO, SPHQ, VYM, RSP
Q1 2026	133	$432.4M	VB, VO, SPHQ, VYM, RSP
Q4 2025	133	$427.3M	VB, VO, SPHQ, VYM, RSP
Q3 2025	132	$410.7M	VB, VO, SPHQ, COWZ, VEU
Q2 2025Amended	128	$381.9M	VB, VO, SPHQ, COWZ, VEU
Q1 2025	125	$353.4M	VO, VB, SPHQ, COWZ, VEU
Q4 2024	119	$349.8M	VB, VO, SPHQ, COWZ, VEU
Q3 2024	125	$352.5M	VO, VB, SPHQ, VEU, VYM
Q2 2024	120	$324.9M	VO, VB, SPHQ, VEU, VYM
Q1 2024	120	$316.5M	VO, VB, SPHQ, SHY, VEU