CreativeOne Wealth, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 13, 2025), CreativeOne Wealth, LLC reported 1,144 stock positions worth $4.1 billion. Its top holding was Neos ETF Trust at 2.3% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 2.2%) and Vanguard Mrngstar GR ETF-Sui (VUG, 2.2%). Compared with Q2 2025, it opened 122 new positions, sold out of 87, added to 475 and reduced 525. The biggest buy was Simplify MBS ETF (MTBA, shares +1841%) and the biggest sale iShares MBS ETF (MBB, shares −93%).
- Most Recent 13F
- Q2 2026
- Location
- OVERLAND PARK, KS
- CIK
- 0001739728
- Portfolio Value
- $4.1B (Q3 2025)
- SEC Filing
- 0001739728-25-000007 ↗ filed Nov 13, 2025
Holdings Value
Holdings 1,144 stocks · $4.1B
| NEOS ETF TRUST | 2.32% | 3,190,452 | $94.9M | Reduce -1.2% |
| VEA Vanguard Ftse Developed ETF | 2.23% | 1,522,959 | $91.3M | Reduce -0.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.22% | 189,898 | $91.1M | Reduce -0.5% |
| AAPL Apple Inc. | 2.16% | 346,899 | $88.3M | Reduce -1.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 2.14% | 470,223 | $87.7M | Add +1.7% |
| NVDA Nvidia Corp. | 2.11% | 462,190 | $86.2M | Add +3.7% |
| AMZN Amazon.com Inc. | 1.78% | 332,657 | $73.0M | Add +1.5% |
| MSFT Microsoft Corp. | 1.71% | 134,853 | $69.8M | Add +2.8% |
| VEGA Advshrs Star GBL Buy-Write | 1.65% | 1,385,732 | $67.4M | Add +3.9% |
| QQQ Invesco QQQ Trust Series 1 | 1.61% | 110,146 | $66.1M | Add +15.9% |
| BOND PIMCO Active Bond Exchange-T | 1.61% | 705,324 | $65.8M | Reduce -6.2% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 1.46% | 1,012,240 | $59.9M | Add +25.7% |
| IVW iShares S&P 500 Growth ETF | 1.37% | 463,167 | $55.9M | Reduce -1.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.35% | 82,851 | $55.2M | Add +5.8% |
| QUAL iShares MSCI USA Quality Fac | 1.27% | 267,839 | $52.1M | Reduce -7.1% |
| BNDX Vanguard Total Intl Bond ETF | 1.23% | 1,017,488 | $50.3M | Add +3.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 1.11% | 971,984 | $45.4M | Add +1.7% |
| IVE iShares S&P 500 Value ETF | 1.07% | 211,410 | $43.7M | Add +4.4% |
| IVV iShares Core S&P 500 ETF | 1.06% | 64,641 | $43.3M | Add +1.8% |
| SECT Main Sector Rotation ETF | 1.02% | 661,552 | $41.7M | Add +16.1% |
| ESUM Eventide US Market ETF filed as STRATEGY SHS | 0.93% | 1,396,531 | $38.0M | Add +0.3% |
| AVGO Broadcom Inc. | 0.91% | 112,542 | $37.1M | Reduce -3.1% |
| OEF iShares S&P 100 ETF | 0.90% | 110,239 | $36.7M | Add +86.5% |
| VOO Vanguard S&P 500 ETF | 0.89% | 59,618 | $36.5M | Add +7.9% |
| AVEM Avantis Emerging Markets Eq | 0.85% | 464,357 | $34.9M | Add +25.9% |
| EFV iShares MSCI Eafe Value ETF | 0.85% | 510,962 | $34.7M | Reduce -11.7% |
| GOOGL Alphabet Inc. Class A | 0.80% | 134,087 | $32.6M | Reduce -6.1% |
| BSV Vanguard Short-Term Bond ETF | 0.77% | 401,206 | $31.7M | Add +2.4% |
| MTBA Simplify MBS ETF | 0.75% | 613,270 | $30.9M | Add +1841.0% |
| META Meta Platforms Inc. Class A | 0.75% | 41,927 | $30.8M | Add +11.3% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.70% | 856,131 | $28.6M | Add +22.4% |
| VWO Vanguard Ftse Emerging Marke | 0.69% | 522,558 | $28.3M | Add +1.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.65% | 104,314 | $26.5M | Add +2.1% |
| TSLA Tesla Inc. | 0.65% | 59,453 | $26.4M | Add +5.5% |
| TLH iShares 10-20 Year Treasury | 0.62% | 247,248 | $25.5M | Add +3.6% |
| UDIV Franklin U.S. Core Dividend | 0.59% | 460,701 | $24.1M | Add +13.7% |
| IAU iShares Gold Trust | 0.58% | 328,559 | $23.9M | Add +26.4% |
| BAI Ishrs AI in and Tech Act ETF | 0.58% | 695,187 | $23.7M | Add +101.5% |
| THRO iShares U.S. Thematic Rotati | 0.52% | 567,118 | $21.5M | Add +4.9% |
| BINC iShares Flex I A ETF-Usd Inc. | 0.52% | 401,920 | $21.4M | Add +6.8% |
| VIG Vanguard Dividend Apprec ETF | 0.51% | 96,476 | $20.8M | Add +1.4% |
| PLTR Palantir Technologies Inc. Class A | 0.45% | 100,978 | $18.4M | Add +1.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.45% | 36,622 | $18.4M | Reduce -32.6% |
| VTI VG Morningstar TS MKT ETF-US | 0.43% | 53,307 | $17.5M | Reduce -15.8% |
| VNQ Vanguard Real Estate ETF | 0.42% | 190,370 | $17.4M | Add +1.0% |
| BIV Vanguard Intermediate-Term B | 0.42% | 218,111 | $17.0M | Reduce -3.0% |
| VMBS Vanguard Mortgage-Backed Sec | 0.41% | 358,241 | $16.8M | Add +0.8% |
| NFLX Netflix Inc. | 0.39% | 13,180 | $15.8M | Add +19.9% |
| ZECP Zacks Earnings Consistent Po | 0.38% | 468,449 | $15.7M | Add +2.9% |
| MO Altria Group Inc. | 0.36% | 226,184 | $14.9M | Add +7.0% |
| IBD Inspire Corporate Bond ETF | 0.36% | 615,018 | $14.9M | Reduce -0.8% |
| SMIZ Zacks Small/Mid Cap ETF | 0.36% | 392,680 | $14.7M | Add +5.3% |
| SPMO Invesco S&P 500 Momentum ETF | 0.36% | 120,346 | $14.6M | Reduce -3.6% |
| USMV iShares MSCI USA Min Vol Fac | 0.34% | 148,101 | $14.1M | Add +8.2% |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | 0.33% | 55,497 | $13.5M | Reduce -16.5% |
| GLD SPDR Gold Shares | 0.33% | 37,621 | $13.4M | Add +2.6% |
| DFAC Dimensional US Core Equity 2 | 0.32% | 342,125 | $13.2M | Add +45.2% |
| HELO JPMorgan Hedged Equity ETF | 0.32% | 202,679 | $13.2M | Reduce -10.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.32% | 125,527 | $13.1M | Add +136.4% |
| BLV Vanguard Long-Term Bond ETF | 0.32% | 184,356 | $13.1M | Add +3.2% |
| JEPI JPMorgan Equity Premium Inco | 0.32% | 226,257 | $12.9M | Add +5.2% |
| PYLD PIMCO Multisector Bond Actv | 0.30% | 462,200 | $12.4M | Reduce -19.4% |
| GOF Guggenheim Strategic Opport | 0.30% | 820,049 | $12.3M | Add +10.7% |
| BBUS JPMorgan Betabuilders US Equ | 0.29% | 99,781 | $12.0M | Reduce -2.9% |
| VYM Vanguard High DVD Yield ETF | 0.29% | 85,171 | $12.0M | Reduce -27.1% |
| SMH Vaneck Semiconductor ETF | 0.29% | 36,636 | $12.0M | Add +16.0% |
| VZ Verizon Communications Inc. | 0.28% | 262,953 | $11.6M | Add +6.8% |
| MSTB Lha Market State Tactical | 0.28% | 290,178 | $11.5M | Reduce -6.2% |
| SHLD Global X Defense Tech ETF | 0.28% | 163,844 | $11.5M | New |
| LLY Eli Lilly & Co. | 0.27% | 14,631 | $11.2M | Add +5.9% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.27% | 139,909 | $11.0M | Add +3.6% |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | 0.26% | 112,073 | $10.7M | Add +184.9% |
| ABBV Abbvie Inc. | 0.26% | 46,005 | $10.7M | Add +3.5% |
| EMB iShares JP Morgan Usd Emergi | 0.26% | 110,646 | $10.5M | Add +8.7% |
| GE General Electric filed as GE AEROSPACE | 0.26% | 34,967 | $10.5M | Reduce -5.0% |
| ITOT iShares Core S&P Total U.S. | 0.25% | 71,117 | $10.4M | Reduce -2.2% |
| JPM JPMorgan Chase & Co. | 0.25% | 32,761 | $10.3M | Add +2.5% |
| RSP Invesco S&P 500 Equal Weight | 0.23% | 50,502 | $9.6M | Reduce -9.7% |
| HD Home Depot Inc. | 0.23% | 23,286 | $9.4M | Reduce -3.0% |
| IBTF iShares Ibonds Dec 2025 Term | 0.23% | 402,532 | $9.4M | Reduce -6.5% |
| VGSH Vanguard Short-Term Treasury | 0.23% | 158,965 | $9.4M | Add +6.4% |
| PG The Procter & Gamble Co. | 0.23% | 60,563 | $9.3M | Reduce -8.0% |
| STIP iShares 0-5 Year Tips Bond E | 0.23% | 89,898 | $9.3M | Add +10.8% |
| FLOT iShares Floating Rate Bond E | 0.23% | 181,250 | $9.3M | Reduce -1.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.22% | 31,763 | $9.0M | Add +16.6% |
| WMT Walmart Inc. | 0.22% | 86,539 | $8.9M | Reduce -4.9% |
| GROZ Zacks Focus Growth ETF | 0.21% | 296,103 | $8.7M | Add +81.3% |
| OAIM Oneascent Intl Eqty ETF | 0.21% | 213,988 | $8.6M | Reduce -0.0% |
| BUFD FT VST Lad Deep Buf ETF-Usdi | 0.21% | 307,782 | $8.5M | Add +10.7% |
| GOOG Alphabet Inc. Class C | 0.21% | 34,529 | $8.4M | Reduce -2.1% |
| EFA iShares MSCI Eafe ETF | 0.19% | 81,850 | $7.6M | Add +9.3% |
| SPTS SS SPDR P St Term TSY ETF | 0.18% | 257,009 | $7.5M | Reduce -22.1% |
| V Visa Inc. Class A | 0.18% | 21,720 | $7.4M | Reduce -11.5% |
| JAAA Janus Henderson Aaa Clo ETF | 0.18% | 145,668 | $7.4M | Add +13.2% |
| BUFZ FT Vest Laddered Moderate Bu | 0.18% | 285,333 | $7.4M | Add +723.3% |
| ELCV Eventide High Dividend ETF filed as STRATEGY SHS | 0.18% | 273,967 | $7.3M | Add +0.2% |
| AGG iShares Core U.S. Aggregate | 0.18% | 72,854 | $7.3M | Add +18.7% |
| PEP Pepsico Inc. | 0.18% | 51,977 | $7.3M | Add +8.4% |
| ORCL Oracle Corp. | 0.18% | 25,649 | $7.2M | Add +15.5% |
| XLK SS Technology Select Sector | 0.17% | 25,204 | $7.1M | Add +45.0% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $205K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 166 | $205K | New |
Total filed on the 13F, all lines: $4.1B.
Portfolio Sells Q2 2025 → Q3 2025
| MBB iShares MBS ETF | Reduce -93.1% | 0.05% | −0.70 |
| IYW iShares Ustechnology ETF | Reduce -84.5% | 0.08% | −0.43 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -79.7% | 0.10% | −0.41 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -32.6% | 0.45% | −0.24 |
| BOND PIMCO Active Bond Exchange-T | Reduce -6.2% | 1.61% | −0.21 |
| FOCT FT Vest U.S. Equity Buffer E | Reduce -94.5% | 0.01% | −0.19 |
| MRSH Marsh & McLennan Cos | Reduce -70.6% | 0.05% | −0.15 |
| JPME JPM Diver Ret US MC Equity | Reduce -73.0% | 0.05% | −0.14 |
| FNOV FT Vest US Equity Buffer ETF | Reduce -94.2% | 0.01% | −0.14 |
| FDEC FT Vest U.S. Equity Buffer E | Reduce -64.1% | 0.08% | −0.14 |
| FMAY FT Vest US Equity Buffer ETF | Reduce -91.6% | 0.01% | −0.14 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -88.4% | 0.02% | −0.13 |
| RPV Invesco S&P 500 Pure Value E | Sold out | 0.00% | −0.12 |
| EFV iShares MSCI Eafe Value ETF | Reduce -11.7% | 0.85% | −0.12 |
| VYM Vanguard High DVD Yield ETF | Reduce -27.1% | 0.29% | −0.11 |
| QUAL iShares MSCI USA Quality Fac | Reduce -7.1% | 1.27% | −0.11 |
| PYLD PIMCO Multisector Bond Actv | Reduce -19.4% | 0.30% | −0.10 |
| FFEB FT Vest US Equity Buffer ETF | Reduce -51.7% | 0.08% | −0.09 |
| FJAN FT Vest U.S. Equity Buffer E | Reduce -54.5% | 0.07% | −0.09 |
| SCHG Schwab US Large-Cap Growth | Reduce -34.3% | 0.17% | −0.08 |
| CORP PIMCO Inv Grade Corp. BD ETF | Reduce -35.0% | 0.13% | −0.08 |
| FSEP FT Vest U.S. Equity Buffer E | Reduce -47.4% | 0.08% | −0.08 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -15.8% | 0.43% | −0.08 |
| CSCO Cisco Systems Inc. | Reduce -41.4% | 0.08% | −0.07 |
| SPTS SS SPDR P St Term TSY ETF | Reduce -22.1% | 0.18% | −0.07 |
| INTU Intuit Inc. | Reduce -14.7% | 0.14% | −0.06 |
| VEA Vanguard Ftse Developed ETF | Reduce -0.7% | 2.23% | −0.06 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -16.5% | 0.33% | −0.06 |
| BBIN JPM Betabuilders Intl Eqty | Sold out | 0.00% | −0.06 |
| FISR SS Fi Sector Rotation | Reduce -66.2% | 0.03% | −0.06 |
| ICSH iShares Ultra Short Duration | Reduce -18.6% | 0.17% | −0.05 |
| HELO JPMorgan Hedged Equity ETF | Reduce -10.4% | 0.32% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -8.0% | 0.23% | −0.05 |
| V Visa Inc. Class A | Reduce -11.5% | 0.18% | −0.05 |
| QUS SS SPDR MSCI U Stratfact ETF | Reduce -20.0% | 0.17% | −0.05 |
| ACN Accenture PLC Class A | Reduce -24.7% | 0.06% | −0.04 |
| LNTH Lantheus Holdings Inc. | Sold out | 0.00% | −0.04 |
| XLG Invesco S&P 500 Top 50 ETF | Reduce -70.2% | 0.02% | −0.04 |
| LAD Lithia Motors Inc. | Sold out | 0.00% | −0.04 |
| SPSB SS SPDR P St C Corp. ETF | Reduce -18.1% | 0.13% | −0.04 |
| FTNT Fortinet Inc. | Reduce -63.3% | 0.01% | −0.04 |
| BIV Vanguard Intermediate-Term B | Reduce -3.0% | 0.42% | −0.04 |
| DFUS Dimensional US Eq MKT ETF | Reduce -80.5% | 0.01% | −0.04 |
| SCHD Schwab US DVD Equity ETF | Reduce -20.9% | 0.12% | −0.04 |
| ISRG Intuitive Surgical Inc. | Reduce -28.9% | 0.05% | −0.04 |
| BUYW Main Buywrite ETF | Reduce -52.1% | 0.03% | −0.04 |
| OPCH Option Care Health Inc. | Sold out | 0.00% | −0.04 |
| GAP The Gap Inc. | Sold out | 0.00% | −0.04 |
| BND Vanguard Total Bond Market | Reduce -27.8% | 0.08% | −0.04 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -54.1% | 0.02% | −0.04 |
Portfolio Buys Q2 2025 → Q3 2025
| MTBA Simplify MBS ETF | Add +1841.0% | 0.75% | +0.71 |
| OEF iShares S&P 100 ETF | Add +86.5% | 0.90% | +0.42 |
| BAI Ishrs AI in and Tech Act ETF | Add +101.5% | 0.58% | +0.32 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +25.7% | 1.46% | +0.31 |
| SHLD Global X Defense Tech ETF | New | 0.28% | +0.28 |
| NVDA Nvidia Corp. | Add +3.7% | 2.11% | +0.26 |
| QQQ Invesco QQQ Trust Series 1 | Add +15.9% | 1.61% | +0.24 |
| AVEM Avantis Emerging Markets Eq | Add +25.9% | 0.85% | +0.19 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +136.4% | 0.32% | +0.19 |
| TSLA Tesla Inc. | Add +5.5% | 0.65% | +0.18 |
| HYS PIMCO 0-5 Year H/Y Corp. Bond | Add +184.9% | 0.26% | +0.16 |
| IAU iShares Gold Trust | Add +26.4% | 0.58% | +0.16 |
| BUFZ FT Vest Laddered Moderate Bu | Add +723.3% | 0.18% | +0.16 |
| SECT Main Sector Rotation ETF | Add +16.1% | 1.02% | +0.15 |
| DFIV Dimensional International Va | Add +1631.4% | 0.14% | +0.13 |
| BUFR FT Vest Lad Buffervetf-Usd I | Add +22.4% | 0.70% | +0.12 |
| DFAC Dimensional US Core Equity 2 | Add +45.2% | 0.32% | +0.10 |
| GROZ Zacks Focus Growth ETF | Add +81.3% | 0.21% | +0.10 |
| PLTR Palantir Technologies Inc. Class A | Add +1.7% | 0.45% | +0.10 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +5.8% | 1.35% | +0.08 |
| VBIL Vanguard 0-3M T-Bill ETF | Add +273.6% | 0.11% | +0.08 |
| UDIV Franklin U.S. Core Dividend | Add +13.7% | 0.59% | +0.08 |
| AVDV Avantis Intl S/C Value ETF | New | 0.07% | +0.07 |
| AXON Axon Enterprise Inc. | Add +184.5% | 0.12% | +0.07 |
| VOO Vanguard S&P 500 ETF | Add +7.9% | 0.89% | +0.07 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +204.6% | 0.10% | +0.07 |
| SMH Vaneck Semiconductor ETF | Add +16.0% | 0.29% | +0.06 |
| SBAR Simplify Barrier Income ETF | Add +171.4% | 0.10% | +0.06 |
| AVDE Avantis International Equity | Add +118.8% | 0.11% | +0.06 |
| DUHP Dimensional US High Profi Et | Add +93.7% | 0.12% | +0.06 |
| XLK SS Technology Select Sector | Add +45.0% | 0.17% | +0.06 |
| GSEP FT Vest US Equity Moderate B | Add +219.7% | 0.07% | +0.05 |
| ORCL Oracle Corp. | Add +15.5% | 0.18% | +0.05 |
| ABBV Abbvie Inc. | Add +3.5% | 0.26% | +0.04 |
| STX Seagate Technology Holdings | Add +5.6% | 0.11% | +0.04 |
| MO Altria Group Inc. | Add +7.0% | 0.36% | +0.04 |
| VEGA Advshrs Star GBL Buy-Write | Add +3.9% | 1.65% | +0.03 |
| IWL iShares Russell Top 200 ETF | Add +80.3% | 0.08% | +0.03 |
| MS Morgan Stanley | Add +30.1% | 0.13% | +0.03 |
| SPSM SS SPDR P S&P 600 Small Cap | Add +70.1% | 0.08% | +0.03 |
| GLD SPDR Gold Shares | Add +2.6% | 0.33% | +0.03 |
| NLR Vaneck Urani & Nuclr ETF-Usd | Add +12.8% | 0.15% | +0.03 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +32.6% | 0.14% | +0.03 |
| XRPR Rex-Osprey XRP ETF | New | 0.03% | +0.03 |
| JIRE JPMorgan Int Res Enh Eqty | Add +60.3% | 0.09% | +0.03 |
| FIXD First Trust Smith Opportunis | Add +47.9% | 0.11% | +0.03 |
| HARD Simplify Commodities STR K-1 | Add +525.4% | 0.04% | +0.03 |
| RL Ralph Lauren Corp. | New | 0.03% | +0.03 |
| HWM Howmet Aerospace Inc. | Add +113.2% | 0.06% | +0.03 |
| IVE iShares S&P 500 Value ETF | Add +4.4% | 1.07% | +0.03 |
Notes & Other Activity Q2 2025 → Q3 2025
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | New | 166 | $205K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,189 | $4.6B | AAPL, VEA, VTV, VUG, NVDA |
| Q1 2026 | 1,171 | $4.3B | AAPL, VEA, VTV, NVDA, VUG |
| Q4 2025 | 1,170 | $4.1B | VEA, AAPL, VTV, VUG, NVDA |
| Q3 2025 | 1,144 | $4.1B | NEOS ETF TRUST, VEA, VUG, AAPL, VTV |
| Q2 2025 | 1,109 | $3.8B | NEOS ETF TRUST, VEA, VUG, VTV, AAPL |
| Q1 2025 | 1,056 | $3.3B | VTV, NEOS ETF TRUST, VEA, AAPL, BOND |
| Q4 2024 | 1,061 | $3.3B | IUSB, VUG, VTV, AAPL, VEA |
| Q3 2024 | 942 | $2.9B | IUSB, VTV, VUG, VEA, VEGA |
| Q2 2024 | 761 | $2.0B | VUG, VTV, VEA, IUSB, IVW |
| Q1 2024 | 873 | $2.5B | IUSB, VTV, VUG, VEA, SPYM |