Financial Life Planners
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 13, 2025), Financial Life Planners reported 357 stock positions worth $148.8 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 20.5% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 18.4%) and Nvidia (NVDA, 9.7%). Compared with Q2 2025, it opened 303 new positions, added to 29 and reduced 23. The biggest buy was Robinhood Markets Class A (HOOD, shares +7%) and the biggest sale Eli Lilly (LLY, shares −85%).
- Most Recent 13F
- Q2 2026
- Location
- TEMPE, AZ
- CIK
- 0002053368
- Portfolio Value
- $148.8M (Q3 2025)
- SEC Filing
- 0002053368-25-000005 ↗ filed Nov 13, 2025
Holdings Value
Holdings 357 stocks · $148.8M
| QQQ Invesco QQQ Trust Series 1 | 20.54% | 50,928 | $30.6M | Add +3.3% |
| IVV iShares Core S&P 500 ETF | 18.43% | 40,992 | $27.4M | Add +3.9% |
| NVDA Nvidia Corp. | 9.71% | 77,489 | $14.5M | Reduce -1.4% |
| AAPL Apple Inc. | 4.25% | 24,828 | $6.3M | Reduce -4.8% |
| HOOD Robinhood Markets Inc. Class A | 3.91% | 40,687 | $5.8M | Add +7.0% |
| PLTR Palantir Technologies Inc. Class A | 3.54% | 28,921 | $5.3M | Add +8.3% |
| MSFT Microsoft Corp. | 3.10% | 8,900 | $4.6M | Reduce -1.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.60% | 7,688 | $3.9M | Reduce -3.9% |
| AXON Axon Enterprise Inc. | 2.55% | 5,282 | $3.8M | Add +5.5% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 1.98% | 7,305 | $2.9M | Add +0.1% |
| ARKF ARK Blockchain & Fintech Inn | 1.89% | 49,612 | $2.8M | Add +30.4% |
| COST Costco Wholesale Corp. | 1.75% | 2,814 | $2.6M | Add +0.5% |
| MDY State Street SPDR S&P Midcap | 1.57% | 3,914 | $2.3M | Reduce -3.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.26% | 2,812 | $1.9M | Add +2.0% |
| AMZN Amazon.com Inc. | 1.25% | 8,441 | $1.9M | Reduce -1.2% |
| BTCW Wisdomtree Bitcoin Fund | 1.14% | 14,005 | $1.7M | Add +38.1% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.89% | 2,872 | $1.3M | Reduce -6.1% |
| NFLX Netflix Inc. | 0.79% | 981 | $1.2M | Add +1.7% |
| BSCS Invesco Bulletshares 2028 CB | 0.78% | 56,165 | $1.2M | Reduce -0.8% |
| META Meta Platforms Inc. Class A | 0.60% | 1,209 | $888K | Add +4.3% |
| VIG Vanguard Dividend Apprec ETF | 0.51% | 3,533 | $762K | Add +5.8% |
| BSCP Invesco Bulletshares 2025 CB | 0.51% | 36,803 | $761K | Reduce -5.2% |
| TSLA Tesla Inc. | 0.46% | 1,538 | $684K | Reduce -2.6% |
| IWF iShares Russell 1000 Growth | 0.44% | 1,388 | $650K | Add +0.1% |
| BSCQ Invesco Bulletshares 2026 CB | 0.44% | 33,225 | $650K | Reduce -4.3% |
| XLF SS Financial Select Sector | 0.42% | 11,657 | $628K | Reduce -19.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.42% | 12,085 | $623K | Add +0.5% |
| RTX RTX Corp. | 0.38% | 3,388 | $567K | Add +0.7% |
| V Visa Inc. Class A | 0.36% | 1,578 | $539K | Add +10.6% |
| HWM Howmet Aerospace Inc. | 0.35% | 2,623 | $515K | Add +29.2% |
| GS Goldman Sachs Group Inc. | 0.33% | 608 | $484K | Add +28.3% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.31% | 5,848 | $458K | Add +0.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.31% | 949 | $455K | Add +0.1% |
| NRG NRG Energy Inc. | 0.29% | 2,684 | $435K | Reduce -4.3% |
| CRM Salesforce Inc. | 0.29% | 1,832 | $434K | Reduce -1.2% |
| VOO Vanguard S&P 500 ETF | 0.29% | 697 | $427K | Add +0.1% |
| IWM iShares Russell 2000 ETF | 0.28% | 1,727 | $418K | Add +5.6% |
| IJH iShares Core S&P Midcap ETF | 0.28% | 6,361 | $415K | Reduce -1.5% |
| VNQ Vanguard Real Estate ETF | 0.27% | 4,466 | $408K | Reduce -5.7% |
| ORCL Oracle Corp. | 0.27% | 1,439 | $405K | Add +0.2% |
| FOCT FT Vest U.S. Equity Buffer E | 0.26% | 8,249 | $392K | No change |
| BSCR Invesco Bulletshares 2027 CB | 0.26% | 19,857 | $391K | Reduce -4.2% |
| VONV Vanguard Russell 1000 Value | 0.26% | 4,317 | $386K | Add +0.5% |
| IWD iShares Russell 1000 Value E | 0.24% | 1,775 | $361K | Reduce -14.3% |
| NOW ServiceNow Inc. | 0.23% | 364 | $335K | Reduce -8.8% |
| GOOG Alphabet Inc. Class C | 0.20% | 1,221 | $297K | Reduce -4.4% |
| JPM JPMorgan Chase & Co. | 0.19% | 908 | $286K | Add +4.3% |
| CI The Cigna Group | 0.17% | 886 | $255K | Add +0.5% |
| SLV iShares Silver Trust | 0.17% | 5,876 | $249K | New |
| DHI D.R. Horton Inc. | 0.16% | 1,400 | $237K | New |
| IGV iShares Expanded Tech-Softwa | 0.16% | 2,024 | $233K | No change |
| GE General Electric filed as GE AEROSPACE | 0.15% | 762 | $229K | New |
| IJK iShares S&P Mid-Cap 400 Grow | 0.15% | 2,349 | $225K | Reduce -2.9% |
| XOM Exxon Mobil Corp. | 0.15% | 1,933 | $218K | Add +0.9% |
| IJT iShares S&P Small-Cap 600 GR | 0.14% | 1,487 | $210K | New |
| GOOGL Alphabet Inc. Class A | 0.14% | 864 | $210K | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.14% | 741 | $209K | Reduce -1.3% |
| APP AppLovin Corp. Class A | 0.14% | 290 | $208K | New |
| IWO iShares Russell 2000 Growth | 0.13% | 603 | $193K | New |
| VST Vistra Corp. | 0.12% | 939 | $184K | New |
| IYE iShares U.S. Energy ETF | 0.12% | 3,682 | $175K | New |
| SRCE 1ST Source Corp. | 0.12% | 2,818 | $173K | New |
| TSM Taiwan Semiconductor-SP ADR | 0.11% | 609 | $170K | New |
| GLD SPDR Gold Shares | 0.11% | 450 | $160K | New |
| CARR Carrier Global Corp. | 0.11% | 2,675 | $160K | New |
| RSP Invesco S&P 500 Equal Weight | 0.10% | 820 | $156K | New |
| EFA iShares MSCI Eafe ETF | 0.10% | 1,622 | $151K | New |
| FSK FS KKR Capital Corp. | 0.10% | 9,848 | $147K | Add +2.0% |
| NET Cloudflare Inc. Class A | 0.10% | 670 | $144K | New |
| MS Morgan Stanley | 0.10% | 899 | $143K | New |
| AVGO Broadcom Inc. | 0.10% | 433 | $143K | New |
| ARM Arm Holdings PLC-ADR | 0.09% | 991 | $140K | New |
| IWB iShares Russell 1000 ETF | 0.09% | 383 | $140K | New |
| QLD Proshares Ultra QQQ | 0.09% | 1,016 | $139K | New |
| IJS iShares S&P Small-Cap 600 Va | 0.09% | 1,241 | $137K | New |
| WMT Walmart Inc. | 0.09% | 1,320 | $136K | New |
| LLY Eli Lilly & Co. | 0.09% | 175 | $134K | Reduce -85.4% |
| AMD Advanced Micro Devices | 0.09% | 820 | $133K | New |
| XLE SS Energy Select Sector | 0.09% | 1,463 | $131K | New |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.09% | 1,387 | $127K | New |
| OTIS Otis Worldwide Corp. | 0.08% | 1,355 | $124K | New |
| DVY iShares Select Dividend ETF | 0.08% | 870 | $124K | New |
| IVE iShares S&P 500 Value ETF | 0.08% | 550 | $114K | New |
| PM Philip Morris International | 0.08% | 697 | $113K | New |
| TDG Transdigm Group Inc. | 0.08% | 86 | $113K | New |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.08% | 778 | $113K | New |
| CAT Caterpillar Inc. | 0.07% | 230 | $110K | New |
| WFC Wells Fargo & Co. | 0.07% | 1,246 | $104K | New |
| XT Ishar Fture Exp Tech ETF-Usd | 0.07% | 1,449 | $104K | New |
| HD Home Depot Inc. | 0.07% | 256 | $104K | New |
| TRV The Travelers Cos Inc. | 0.07% | 357 | $100K | New |
| ACN Accenture PLC Class A | 0.06% | 380 | $94K | New |
| XLK SS Technology Select Sector | 0.06% | 332 | $94K | New |
| EW Edwards Lifesciences Corp. | 0.06% | 1,200 | $93K | New |
| HOOG Leverage Shares 2X Hood | 0.06% | 800 | $93K | New |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.06% | 440 | $92K | New |
| ISRG Intuitive Surgical Inc. | 0.06% | 197 | $88K | New |
| SHY iShares 1-3 Year Treasury Bo | 0.06% | 1,019 | $85K | New |
| SSO Proshares Ultra S&P500 | 0.06% | 736 | $82K | New |
| SCHD Schwab US DVD Equity ETF | 0.06% | 3,002 | $82K | New |
Lines left out (5) · $242 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| WELL Welltower Inc. | COM | 0 | $76 |
| XLI SS Industrial Select Sector | ST STR INDL ETF | 0 | $72 |
| APH Amphenol Corp. Class A | CL A | 0 | $50 |
| IYJ iShares U.S. Industrials ETF | US INDUSTRIALS | 0 | $37 |
| PFIG Invesco Fundamental Investme | FNDMNTL IG CRP | 0 | $7 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $148.8M.
Portfolio Sells Q2 2025 → Q3 2025
| LLY Eli Lilly & Co. | Reduce -85.4% | 0.09% | −0.67 |
| MSFT Microsoft Corp. | Reduce -1.8% | 3.10% | −0.57 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -3.9% | 2.60% | −0.56 |
| NVDA Nvidia Corp. | Reduce -1.4% | 9.71% | −0.39 |
| MDY State Street SPDR S&P Midcap | Reduce -3.1% | 1.57% | −0.29 |
| AMZN Amazon.com Inc. | Reduce -1.2% | 1.25% | −0.28 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -6.1% | 0.89% | −0.20 |
| XLF SS Financial Select Sector | Reduce -19.1% | 0.42% | −0.19 |
| BSCS Invesco Bulletshares 2028 CB | Reduce -0.8% | 0.78% | −0.17 |
| BSCP Invesco Bulletshares 2025 CB | Reduce -5.2% | 0.51% | −0.14 |
| CRM Salesforce Inc. | Reduce -1.2% | 0.29% | −0.12 |
| BSCQ Invesco Bulletshares 2026 CB | Reduce -4.3% | 0.44% | −0.11 |
| NOW ServiceNow Inc. | Reduce -8.8% | 0.23% | −0.11 |
| AAPL Apple Inc. | Reduce -4.8% | 4.25% | −0.10 |
| IWD iShares Russell 1000 Value E | Reduce -14.3% | 0.24% | −0.08 |
| NRG NRG Energy Inc. | Reduce -4.3% | 0.29% | −0.07 |
| VNQ Vanguard Real Estate ETF | Reduce -5.7% | 0.27% | −0.07 |
| BSCR Invesco Bulletshares 2027 CB | Reduce -4.2% | 0.26% | −0.07 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.5% | 0.28% | −0.05 |
| IBM Intl Business Machines Corp. | Reduce -1.3% | 0.14% | −0.04 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -2.9% | 0.15% | −0.03 |
| GOOG Alphabet Inc. Class C | Reduce -4.4% | 0.20% | +0.02 |
| TSLA Tesla Inc. | Reduce -2.6% | 0.46% | +0.05 |
Portfolio Buys Q2 2025 → Q3 2025
| HOOD Robinhood Markets Inc. Class A | Add +7.0% | 3.91% | +1.02 |
| PLTR Palantir Technologies Inc. Class A | Add +8.3% | 3.54% | +0.58 |
| ARKF ARK Blockchain & Fintech Inn | Add +30.4% | 1.89% | +0.34 |
| BTCW Wisdomtree Bitcoin Fund | Add +38.1% | 1.14% | +0.20 |
| SLV iShares Silver Trust | New | 0.17% | +0.17 |
| DHI D.R. Horton Inc. | New | 0.16% | +0.16 |
| GE General Electric | New | 0.15% | +0.15 |
| IJT iShares S&P Small-Cap 600 GR | New | 0.14% | +0.14 |
| GOOGL Alphabet Inc. Class A | New | 0.14% | +0.14 |
| APP AppLovin Corp. Class A | New | 0.14% | +0.14 |
| IWO iShares Russell 2000 Growth | New | 0.13% | +0.13 |
| VST Vistra Corp. | New | 0.12% | +0.12 |
| IYE iShares U.S. Energy ETF | New | 0.12% | +0.12 |
| SRCE 1ST Source Corp. | New | 0.12% | +0.12 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.11% | +0.11 |
| GLD SPDR Gold Shares | New | 0.11% | +0.11 |
| CARR Carrier Global Corp. | New | 0.11% | +0.11 |
| RSP Invesco S&P 500 Equal Weight | New | 0.10% | +0.10 |
| EFA iShares MSCI Eafe ETF | New | 0.10% | +0.10 |
| NET Cloudflare Inc. Class A | New | 0.10% | +0.10 |
| MS Morgan Stanley | New | 0.10% | +0.10 |
| AVGO Broadcom Inc. | New | 0.10% | +0.10 |
| ARM Arm Holdings PLC-ADR | New | 0.09% | +0.09 |
| IWB iShares Russell 1000 ETF | New | 0.09% | +0.09 |
| QLD Proshares Ultra QQQ | New | 0.09% | +0.09 |
| IJS iShares S&P Small-Cap 600 Va | New | 0.09% | +0.09 |
| WMT Walmart Inc. | New | 0.09% | +0.09 |
| AMD Advanced Micro Devices | New | 0.09% | +0.09 |
| XLE SS Energy Select Sector | New | 0.09% | +0.09 |
| BIL SS SPDR BB 1-3M T-Bill ETF | New | 0.09% | +0.09 |
| OTIS Otis Worldwide Corp. | New | 0.08% | +0.08 |
| DVY iShares Select Dividend ETF | New | 0.08% | +0.08 |
| IVE iShares S&P 500 Value ETF | New | 0.08% | +0.08 |
| PM Philip Morris International | New | 0.08% | +0.08 |
| TDG Transdigm Group Inc. | New | 0.08% | +0.08 |
| TJX TJX Companies Inc. | New | 0.08% | +0.08 |
| CAT Caterpillar Inc. | New | 0.07% | +0.07 |
| WFC Wells Fargo & Co. | New | 0.07% | +0.07 |
| XT Ishar Fture Exp Tech ETF-Usd | New | 0.07% | +0.07 |
| HD Home Depot Inc. | New | 0.07% | +0.07 |
| TRV The Travelers Cos Inc. | New | 0.07% | +0.07 |
| ACN Accenture PLC Class A | New | 0.06% | +0.06 |
| XLK SS Technology Select Sector | New | 0.06% | +0.06 |
| EW Edwards Lifesciences Corp. | New | 0.06% | +0.06 |
| HOOG Leverage Shares 2X Hood | New | 0.06% | +0.06 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | New | 0.06% | +0.06 |
| ISRG Intuitive Surgical Inc. | New | 0.06% | +0.06 |
| SHY iShares 1-3 Year Treasury Bo | New | 0.06% | +0.06 |
| SSO Proshares Ultra S&P500 | New | 0.06% | +0.06 |
| SCHD Schwab US DVD Equity ETF | New | 0.06% | +0.06 |
Notes & Other Activity Q2 2025 → Q3 2025
| WELL Welltower Inc. | COM | New | 0 | $76 |
| XLI SS Industrial Select Sector | ST STR INDL ETF | New | 0 | $72 |
| APH Amphenol Corp. Class A | CL A | New | 0 | $50 |
| IYJ iShares U.S. Industrials ETF | US INDUSTRIALS | New | 0 | $37 |
| PFIG Invesco Fundamental Investme | FNDMNTL IG CRP | New | 0 | $7 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 332 | $155.6M | QQQ, IVV, NVDA, AAPL, HOOD |
| Q1 2026 | 361 | $130.4M | QQQ, IVV, NVDA, AAPL, PLTR |
| Q4 2025 | 61 | $139.3M | QQQ, IVV, NVDA, AAPL, PLTR |
| Q3 2025 | 357 | $148.8M | QQQ, IVV, NVDA, AAPL, HOOD |
| Q2 2025 | 54 | $122.9M | QQQ, IVV, NVDA, AAPL, MSFT |
| Q1 2025 | 83 | $102.7M | QQQ, IVV, NVDA, AAPL, MSFT |
| Q4 2024 | 399 | $119.3M | QQQ, IVV, NVDA, AAPL, MSFT |