Johnson Investment Counsel Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 7, 2025), Johnson Investment Counsel Inc. reported 788 stock positions worth $10.3 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 7.6% of the portfolio, followed by Apple (AAPL, 4.6%) and iShares Russell 1000 ETF (IWB, 4.2%). Compared with Q3 2024, it opened 50 new positions, sold out of 69, added to 329 and reduced 272. The biggest buy was Amazon.com (AMZN, shares +6%) and the biggest sale Hershey (HSY, shares −74%).

Most Recent 13F
Q2 2026
Location
Cincinnati, OH
CIK
0000821197
Portfolio Value
$10.3B (Q4 2024)
SEC Filing
0001667731-25-000222 ↗ filed Feb 7, 2025

Holdings Value

0$5.0B$10.0B$15.0B Q1 2024: $9.2B Q1 2024 Q2 2024: $9.5B Q2 2024 Q3 2024: $10.2B Q3 2024 Q4 2024: $10.3B $10.3B Q4 2024 Q1 2025: $10.4B Q1 2025 Q2 2025: $11.1B Q2 2025 Q3 2025: $11.9B Q3 2025 Q4 2025: $12.2B Q4 2025 Q1 2026: $12.4B Q1 2026 Q2 2026: $13.7B Q2 2026

Holdings 788 stocks · $10.3B

IVV iShares Core S&P 500 ETF 7.55% 1,315,847 $774.6M Reduce -0.3%
AAPL Apple Inc. 4.57% 1,873,164 $469.1M Reduce -1.4%
IWB iShares Russell 1000 ETF 4.17% 1,329,268 $428.2M Add +3.0%
PG The Procter & Gamble Co. 3.78% 2,312,831 $387.7M Add +1.3%
MSFT Microsoft Corp. 3.18% 773,198 $325.9M Add +4.5%
GOOGL Alphabet Inc. Class A 2.30% 1,243,885 $235.5M Add +0.3%
IWR iShares Russell Mid-Cap ETF 2.17% 2,518,732 $222.7M Add +3.5%
CINF Cincinnati Financial Corp. 1.87% 1,332,689 $191.5M Add +0.7%
AMZN Amazon.com Inc. 1.80% 842,884 $184.9M Add +6.2%
WMB Williams Cos Inc. 1.70% 3,213,244 $173.9M Reduce -1.9%
MA Mastercard Inc. Class A 1.49% 290,236 $152.8M Reduce -1.6%
NDAQ Nasdaq Inc. 1.46% 1,934,969 $149.6M Reduce -1.2%
DHR Danaher Corp. 1.34% 597,780 $137.2M Add +6.6%
ACN Accenture PLC Class A 1.31% 381,546 $134.2M Add +1.7%
UNH Unitedhealth Group Inc. 1.26% 255,606 $129.3M Reduce -2.5%
V Visa Inc. Class A 1.19% 387,017 $122.3M Reduce -0.1%
AXS Axis Capital Holdings Ltd. 1.13% 1,312,018 $116.3M Reduce -2.6%
VEU Vanguard Ftse All-World Ex-U 1.13% 2,012,696 $115.5M Add +5.7%
CVX Chevron Corp. 1.12% 792,982 $114.9M Add +2.0%
ABT Abbott Laboratories 1.11% 1,009,560 $114.2M Add +1.2%
WM Waste Management Inc. 1.07% 545,004 $110.0M Reduce -0.3%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.07% 909,966 $109.9M Reduce -0.5%
SCHX Schwab US Large-Cap ETF 1.07% 4,713,155 $109.3M Add +13.0%
NVT Nvent Electric PLC 1.05% 1,576,002 $107.4M Add +2.8%
LNT Alliant Energy Corp. 1.05% 1,815,769 $107.4M Add +0.5%
USMV iShares MSCI USA Min Vol Fac 1.02% 1,181,625 $104.9M Add +6.2%
AEP American Electric Power 1.00% 1,109,997 $102.4M Add +5.0%
MRSH Marsh & McLennan Cos 0.95% 460,996 $97.9M Add +0.1%
COR Cencora Inc. 0.91% 413,283 $92.9M Add +0.9%
MCD McDonald's Corp. 0.90% 317,356 $92.0M Reduce -0.3%
KO The Coca-Cola Co. 0.89% 1,458,691 $90.8M Add +1.4%
ADI Analog Devices Inc. 0.88% 426,984 $90.7M Reduce -0.8%
HON Honeywell International Inc. 0.87% 395,511 $89.3M Add +0.6%
WTW Willis Towers Watson PLC 0.86% 282,330 $88.4M Add +1.0%
QUAL iShares MSCI USA Quality Fac 0.83% 477,473 $85.0M Add +3.5%
ZTS Zoetis Inc. 0.82% 518,289 $84.4M Reduce -0.8%
APH Amphenol Corp. Class A 0.81% 1,201,099 $83.4M Reduce -3.3%
ROP Roper Technologies Inc. 0.78% 154,311 $80.2M Add +1.4%
COST Costco Wholesale Corp. 0.77% 85,650 $78.5M Reduce -2.9%
AFG American Financial Group Inc. 0.76% 570,342 $78.1M Add +0.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.76% 132,809 $77.8M Add +5.2%
PEP Pepsico Inc. 0.73% 494,956 $75.3M Add +23.1%
WMT Walmart Inc. 0.71% 807,690 $73.0M Reduce -6.2%
TSM Taiwan Semiconductor-SP ADR 0.71% 367,875 $72.7M Add +0.5%
LOW Lowe's Cos Inc. 0.71% 294,016 $72.6M Reduce -0.6%
ITW Illinois Tool Works 0.71% 285,950 $72.5M Add +1.1%
EG Everest Group Ltd. 0.66% 186,327 $67.5M Add +5.1%
VEA Vanguard Ftse Developed ETF 0.65% 1,391,563 $66.5M Add +12.3%
ADBE Adobe Inc. 0.63% 145,126 $64.5M Add +2.4%
NDSN Nordson Corp. 0.63% 307,566 $64.4M Add +0.1%
SYK Stryker Corp. 0.62% 176,956 $63.7M Add +6.5%
SPGI S&P Global Inc. 0.62% 127,161 $63.3M Reduce -17.6%
ASML ASML Holding NV-NY Reg SHS 0.56% 82,646 $57.3M Add +26.3%
TSLA Tesla Inc. 0.54% 138,102 $55.8M Reduce -1.4%
JPM JPMorgan Chase & Co. 0.54% 231,772 $55.6M Reduce -0.5%
IWP iShares Russell Mid-Cap Grow 0.53% 426,150 $54.0M Reduce -0.3%
FHN First Horizon Corp. 0.52% 2,661,592 $53.6M Add +2.8%
IEX Idex Corp. 0.52% 254,842 $53.3M Add +178.3%
NOC Northrop Grumman Corp. 0.51% 111,579 $52.4M Add +5.5%
CSL Carlisle Cos Inc. 0.50% 139,015 $51.3M Reduce -1.5%
INTU Intuit Inc. 0.50% 80,943 $50.9M Add +0.2%
GOOG Alphabet Inc. Class C 0.48% 259,188 $49.4M Reduce -0.6%
AXP American Express Co. 0.48% 164,605 $48.9M Reduce -2.4%
IWM iShares Russell 2000 ETF 0.47% 219,224 $48.4M Add +5.6%
QQQ Invesco QQQ Trust Series 1 0.47% 94,348 $48.2M Add +9.4%
MDT Medtronic PLC 0.45% 583,898 $46.6M Reduce -5.4%
NVDA Nvidia Corp. 0.43% 325,821 $43.8M Reduce -3.2%
HD Home Depot Inc. 0.41% 108,642 $42.3M Reduce -0.0%
HUBB Hubbell Inc. 0.39% 94,607 $39.6M Reduce -2.3%
IWF iShares Russell 1000 Growth 0.39% 98,438 $39.5M Reduce -0.5%
BRK.B Berkshire Hathaway Inc. Class B 0.38% 86,872 $39.4M Add +0.8%
IJH iShares Core S&P Midcap ETF 0.37% 611,745 $38.1M Add +0.8%
IJR iShares Core S&P Small-Cap E 0.37% 329,176 $37.9M Add +5.6%
EFA iShares MSCI Eafe ETF 0.35% 481,393 $36.4M Add +1.5%
USB US Bancorp 0.33% 703,401 $33.6M Add +10.6%
AVGO Broadcom Inc. 0.32% 140,100 $32.5M Add +2.4%
GPC Genuine Parts Co. 0.29% 251,881 $29.4M Reduce -12.6%
JNJ Johnson & Johnson 0.27% 194,753 $28.2M Add +0.1%
ADP Automatic Data Processing 0.27% 96,134 $28.1M Reduce -1.0%
ABBV Abbvie Inc. 0.27% 156,468 $27.8M New
NEE Nextera Energy Inc. 0.26% 375,382 $26.9M Add +0.6%
LLY Eli Lilly & Co. 0.26% 34,597 $26.7M Add +1.9%
SCHG Schwab US Large-Cap Growth 0.25% 933,150 $26.0M Add +34.1%
CTAS Cintas Corp. 0.25% 142,300 $26.0M Add +6.0%
VOO Vanguard S&P 500 ETF 0.24% 46,317 $25.0M Add +7.6%
IWN iShares Russell 2000 Value E 0.23% 144,181 $23.7M Add +0.8%
XOM Exxon Mobil Corp. 0.23% 218,484 $23.5M Reduce -1.6%
ORCL Oracle Corp. 0.23% 139,264 $23.2M Reduce -0.0%
IWV iShares Russell 3000 ETF 0.20% 62,680 $21.0M Add +0.3%
MDY State Street SPDR S&P Midcap 0.20% 36,283 $20.7M Add +1.5%
VTI VG Morningstar TS MKT ETF-US 0.19% 67,563 $19.6M Reduce -3.8%
DOV Dover Corp. 0.18% 99,846 $18.7M Reduce -1.3%
SCHF Schwab Intl Equity ETF 0.18% 975,074 $18.0M Add +2.5%
MSI Motorola Solutions Inc. 0.17% 38,332 $17.7M Add +0.4%
PNC PNC Financial Services Group 0.17% 88,695 $17.1M Add +6.3%
VGT Vanguard Info Tech ETF 0.16% 27,024 $16.8M Add +3.4%
META Meta Platforms Inc. Class A 0.16% 28,244 $16.5M Add +2.4%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.16% 81,638 $16.2M Add +3.0%
SCHA Schwab US Small-Cap ETF 0.15% 615,010 $15.9M Add +1.1%
SCHM Schwab US Mid Cap ETF 0.15% 563,106 $15.6M Add +2.1%

Show all 788 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $1K (not counted above)
SecurityClassShares / PrincipalValueChange
MLECW Moolec Science SA *W EXP 12/30/202 50,000$1KNo change

Total filed on the 13F, all lines: $10.3B.

Portfolio Sells Q3 2024 → Q4 2024

HSY The Hershey Co. Reduce -73.8% 0.11% −0.38
EL Estee Lauder Companies Class A Reduce -97.2% 0.01% −0.34
ZBH Zimmer Biomet Holdings Inc. Reduce -69.8% 0.12% −0.29
UNH Unitedhealth Group Inc. Reduce -2.5% 1.26% −0.25
ZTS Zoetis Inc. Reduce -0.8% 0.82% −0.18
SPGI S&P Global Inc. Reduce -17.6% 0.62% −0.17
CSL Carlisle Cos Inc. Reduce -1.5% 0.50% −0.12
GPC Genuine Parts Co. Reduce -12.6% 0.29% −0.11
MDT Medtronic PLC Reduce -5.4% 0.45% −0.09
ADI Analog Devices Inc. Reduce -0.8% 0.88% −0.09
CMCSA Comcast Corp. Class A Reduce -37.1% 0.11% −0.09
LOW Lowe's Cos Inc. Reduce -0.6% 0.71% −0.08
MCD McDonald's Corp. Reduce -0.3% 0.90% −0.06
AMT American Tower Corp. Reduce -31.8% 0.06% −0.06
WM Waste Management Inc. Reduce -0.3% 1.07% −0.04
GNRC Generac Holdings Inc. Sold out 0.00% −0.04
LDOS Leidos Holdings Inc. Reduce -79.8% 0.01% −0.03
XOM Exxon Mobil Corp. Reduce -1.6% 0.23% −0.03
LMT Lockheed Martin Corp. Reduce -1.7% 0.10% −0.02
BLK BlackRock Finance Inc. Sold out 0.00% −0.02
HUBB Hubbell Inc. Reduce -2.3% 0.39% −0.02
HD Home Depot Inc. Reduce -0.0% 0.41% −0.02
SHW The Sherwin-Williams Co. Reduce -1.0% 0.13% −0.02
LRCX Lam Research Corp. Sold out 0.00% −0.02
AMGN Amgen Inc. Reduce -0.8% 0.06% −0.02
MRK Merck & Co. Inc. Reduce -1.3% 0.10% −0.02
CACI Caci International Inc. Class A Reduce -41.8% 0.01% −0.02
PPG PPG Industries Inc. Reduce -10.8% 0.06% −0.02
NNN NNN REIT Inc. Reduce -23.4% 0.03% −0.01
EMXC iShares MSCI Emr MRK Ex Chna Reduce -68.2% 0.01% −0.01
SILV Silvercrest Metals Inc. Sold out 0.00% −0.01
TYL Tyler Technologies Inc. Reduce -12.6% 0.08% −0.01
XIFR XPLR Infrastructure LP Sold out 0.00% −0.01
CL Colgate-Palmolive Co. Reduce -3.2% 0.06% −0.01
UNP Union Pacific Corp. Reduce -2.4% 0.10% −0.01
DHI D.R. Horton Inc. Reduce -1.2% 0.03% −0.01
VLTO Veralto Corp. Reduce -10.9% 0.04% −0.01
ELV Elevance Health Inc. Reduce -6.5% 0.02% −0.01
TMO Thermo Fisher Scientific Inc. Reduce -1.8% 0.05% −0.01
HWKN Hawkins Inc. Reduce -21.7% 0.03% −0.01
AOS Smith (a.o.) Corp. Reduce -0.3% 0.03% −0.01
CVS CVS Health Corp. Reduce -25.2% 0.01% −0.01
INTC Intel Corp. Reduce -16.4% 0.02% −0.01
WTFC Wintrust Financial Corp. Reduce -33.1% 0.03% −0.01
MRO Marathon Oil Corp. Sold out 0.00% −0.01
PFE Pfizer Inc. Reduce -16.3% 0.03% −0.01
NUE Nucor Corp. Reduce -33.4% 0.01% −0.01
OPCH Option Care Health Inc. Reduce -6.0% 0.02% −0.01
MDLZ Mondelez International Inc. Class A Reduce -2.0% 0.03% −0.01
DOV Dover Corp. Reduce -1.3% 0.18% −0.01

Portfolio Buys Q3 2024 → Q4 2024

AMZN Amazon.com Inc. Add +6.2% 1.80% +0.35
IEX Idex Corp. Add +178.3% 0.52% +0.33
GOOGL Alphabet Inc. Class A Add +0.3% 2.30% +0.27
ABBV Abbvie Inc. New 0.27% +0.27
IWB iShares Russell 1000 ETF Add +3.0% 4.17% +0.18
SCHX Schwab US Large-Cap ETF Add +13.0% 1.07% +0.14
FHN First Horizon Corp. Add +2.8% 0.52% +0.13
CINF Cincinnati Financial Corp. Add +0.7% 1.87% +0.09
AVGO Broadcom Inc. Add +2.4% 0.32% +0.08
TSM Taiwan Semiconductor-SP ADR Add +0.5% 0.71% +0.08
SCHG Schwab US Large-Cap Growth Add +34.1% 0.25% +0.08
HON Honeywell International Inc. Add +0.6% 0.87% +0.07
PEP Pepsico Inc. Add +23.1% 0.73% +0.06
IWR iShares Russell Mid-Cap ETF Add +3.5% 2.17% +0.06
QQQ Invesco QQQ Trust Series 1 Add +9.4% 0.47% +0.06
WTW Willis Towers Watson PLC Add +1.0% 0.86% +0.05
SPY SS SPDR S&P 500 ETF Trust-US Add +5.2% 0.76% +0.05
MSFT Microsoft Corp. Add +4.5% 3.18% +0.04
USB US Bancorp Add +10.6% 0.33% +0.04
SYK Stryker Corp. Add +6.5% 0.62% +0.03
IBIT iShares Bitcoin Trust ETF Add +257.3% 0.03% +0.03
T AT&T Inc. New 0.03% +0.03
AMLP Alerian MLP ETF New 0.03% +0.03
QGEN Qiagen NV New 0.03% +0.03
USMV iShares MSCI USA Min Vol Fac Add +6.2% 1.02% +0.02
ESAB Esab Corp. New 0.02% +0.02
ASML ASML Holding NV-NY Reg SHS Add +26.3% 0.56% +0.02
IWM iShares Russell 2000 ETF Add +5.6% 0.47% +0.02
VOO Vanguard S&P 500 ETF Add +7.6% 0.24% +0.02
COLD Americold Realty Trust Inc. New 0.02% +0.02
FN Fabrinet New 0.02% +0.02
VUG Vanguard Mrngstar GR ETF-Sui Add +13.2% 0.11% +0.02
GEV GE Vernova Inc. Add +7.2% 0.06% +0.02
PNC PNC Financial Services Group Add +6.3% 0.17% +0.01
QUAL iShares MSCI USA Quality Fac Add +3.5% 0.83% +0.01
JEPI JPMorgan Equity Premium Inco New 0.01% +0.01
JEPQ JPM Nasdaq Equity Premium New 0.01% +0.01
BAC Bank of America Corp. Add +5.1% 0.10% +0.01
IGV iShares Expanded Tech-Softwa New 0.01% +0.01
NOW ServiceNow Inc. Add +1.8% 0.08% +0.01
VDC Vanguard Consumer Staple ETF Add +40.5% 0.05% +0.01
VGT Vanguard Info Tech ETF Add +3.4% 0.16% +0.01
VONG Vanguard Russell 1000 Growth Add +44.5% 0.04% +0.01
BLD Topbuild Corp. New 0.01% +0.01
GDX Vaneck Gold Miners ETF Add +66.2% 0.04% +0.01
IJR iShares Core S&P Small-Cap E Add +5.6% 0.37% +0.01
IYW iShares Ustechnology ETF Add +10.4% 0.08% +0.01
VTWV Vanguard Russell 2000 Value New 0.01% +0.01
MSTR Strategy Inc. New 0.01% +0.01
EQIX Equinix Inc. Add +45.3% 0.03% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 838$13.7BIVV, IWB, AAPL, GOOGL, IWR
Q1 2026 808$12.4BIVV, IWB, AAPL, GOOGL, PG
Q4 2025 788$12.2BIVV, IWB, AAPL, MSFT, GOOGL
Q3 2025 817$11.9BIVV, IWB, AAPL, MSFT, PG
Q2 2025 806$11.1BIVV, IWB, MSFT, AAPL, PG
Q1 2025 796$10.4BIVV, AAPL, IWB, PG, MSFT
Q4 2024 788$10.3BIVV, AAPL, IWB, PG, MSFT
Q3 2024 807$10.2BIVV, AAPL, IWB, PG, MSFT
Q2 2024 764$9.5BIVV, AAPL, IWB, PG, MSFT
Q1 2024 761$9.2BIVV, PG, IWB, AAPL, MSFT