Kennon-Green & Company, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 3, 2025), Kennon-Green & Company, LLC reported 41 stock positions worth $115.7 million. Its top holding was Meta Platforms Class A (META) at 9.1% of the portfolio, followed by Berkshire Hathaway Class B (BRK.B, 6.6%) and Alphabet Class A (GOOGL, 6.0%). Compared with Q3 2024, it sold out of 1, added to 14 and reduced 25. The biggest buy was Hershey (HSY, shares +21%) and the biggest sale Meta Platforms Class A (META, shares −12%).
- Most Recent 13F
- Q2 2026
- Location
- NEW ALBANY, OH
- CIK
- 0001963352
- Portfolio Value
- $115.7M (Q4 2024)
- SEC Filing
- 0001963352-25-000002 ↗ filed Feb 3, 2025
Holdings Value
Holdings 41 stocks · $115.7M
| META Meta Platforms Inc. Class A | 9.11% | 18,003 | $10.5M | Reduce -11.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 6.62% | 16,908 | $7.7M | Reduce -1.5% |
| GOOGL Alphabet Inc. Class A | 6.02% | 36,787 | $7.0M | Reduce -5.9% |
| MO Altria Group Inc. | 5.58% | 123,415 | $6.5M | Reduce -0.6% |
| PM Philip Morris International | 5.41% | 52,033 | $6.3M | Reduce -1.2% |
| BTI British American Tob-SP ADR | 4.97% | 158,485 | $5.8M | Reduce -0.5% |
| SSNC Ss&c Technologies Holdings | 4.92% | 75,186 | $5.7M | Reduce -1.4% |
| HSY The Hershey Co. | 4.74% | 32,362 | $5.5M | Add +20.9% |
| KO The Coca-Cola Co. | 3.77% | 70,103 | $4.4M | Reduce -0.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 3.58% | 37,249 | $4.1M | Reduce -0.7% |
| KVUE Kenvue Inc. | 3.16% | 171,535 | $3.7M | Add +0.9% |
| V Visa Inc. Class A | 2.94% | 10,762 | $3.4M | Reduce -0.5% |
| GOOG Alphabet Inc. Class C | 2.61% | 15,878 | $3.0M | Reduce -2.2% |
| MSFT Microsoft Corp. | 2.45% | 6,719 | $2.8M | Reduce -2.9% |
| KMB Kimberly-Clark Corp. | 2.42% | 21,413 | $2.8M | Reduce -0.7% |
| BRK.A Berkshire Hathaway Inc. Class A | 2.35% | 4 | $2.7M | No change |
| UL Unilever PLC | 2.34% | 47,662 | $2.7M | Reduce -1.1% |
| SBUX Starbucks Corp. | 2.14% | 27,165 | $2.5M | Reduce -0.7% |
| MCD McDonald's Corp. | 2.13% | 8,514 | $2.5M | Add +0.4% |
| UPS United Parcel Service Class B | 1.91% | 17,553 | $2.2M | Add +0.1% |
| MDLZ Mondelez International Inc. Class A | 1.91% | 36,948 | $2.2M | Add +0.2% |
| KDP Keurig Dr Pepper Inc. | 1.74% | 62,771 | $2.0M | Add +0.3% |
| JNJ Johnson & Johnson | 1.72% | 13,771 | $2.0M | Reduce -0.3% |
| PEP Pepsico Inc. | 1.68% | 12,808 | $1.9M | Add +10.5% |
| NKE Nike Inc. Class B | 1.59% | 24,323 | $1.8M | Add +0.8% |
| ADBE Adobe Inc. | 1.54% | 4,005 | $1.8M | Reduce -3.6% |
| PG The Procter & Gamble Co. | 1.30% | 8,941 | $1.5M | Reduce -0.7% |
| GPC Genuine Parts Co. | 1.15% | 11,394 | $1.3M | Reduce -0.8% |
| AMZN Amazon.com Inc. | 1.13% | 5,982 | $1.3M | Add +0.5% |
| CL Colgate-Palmolive Co. | 0.96% | 12,230 | $1.1M | Reduce -0.8% |
| AZO AutoZone Inc. | 0.90% | 326 | $1.0M | No change |
| BF.A Brown-Forman Corp. Class A | 0.86% | 26,382 | $994K | Add +0.2% |
| AAPL Apple Inc. | 0.79% | 3,664 | $918K | Reduce -0.4% |
| BF.B Brown-Forman Corp. Class B | 0.70% | 21,418 | $813K | Reduce -3.8% |
| NVS Novartis AG-Sponsored ADR | 0.69% | 8,191 | $797K | Reduce -2.4% |
| MKC McCormick & Co.-Non VTG SHRS | 0.66% | 10,030 | $765K | Add +0.1% |
| INTU Intuit Inc. | 0.42% | 766 | $481K | Add +1.6% |
| CLX Clorox Company | 0.34% | 2,418 | $393K | Add +2.5% |
| K Kellanova | 0.27% | 3,838 | $311K | Reduce -0.2% |
| DEO Diageo PLC-Sponsored ADR | 0.23% | 2,107 | $268K | Add +12.6% |
| ABBV Abbvie Inc. | 0.23% | 1,470 | $261K | Reduce -2.0% |
Portfolio Sells Q3 2024 → Q4 2024
| META Meta Platforms Inc. Class A | Reduce -11.6% | 9.11% | −0.58 |
| KO The Coca-Cola Co. | Reduce -0.9% | 3.77% | −0.45 |
| UL Unilever PLC | Reduce -1.1% | 2.34% | −0.27 |
| ADBE Adobe Inc. | Reduce -3.6% | 1.54% | −0.25 |
| BF.B Brown-Forman Corp. Class B | Reduce -3.8% | 0.70% | −0.21 |
| GPC Genuine Parts Co. | Reduce -0.8% | 1.15% | −0.18 |
| SJM The JM Smucker Co. | Sold out | 0.00% | −0.18 |
| JNJ Johnson & Johnson | Reduce -0.3% | 1.72% | −0.14 |
| KMB Kimberly-Clark Corp. | Reduce -0.7% | 2.42% | −0.12 |
| NVS Novartis AG-Sponsored ADR | Reduce -2.4% | 0.69% | −0.11 |
| CL Colgate-Palmolive Co. | Reduce -0.8% | 0.96% | −0.10 |
| SBUX Starbucks Corp. | Reduce -0.7% | 2.14% | −0.07 |
| MSFT Microsoft Corp. | Reduce -2.9% | 2.45% | −0.03 |
| ABBV Abbvie Inc. | Reduce -2.0% | 0.23% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -0.7% | 1.30% | −0.00 |
| K Kellanova | Reduce -0.2% | 0.27% | +0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -1.5% | 6.62% | +0.06 |
| AAPL Apple Inc. | Reduce -0.4% | 0.79% | +0.08 |
| PM Philip Morris International | Reduce -1.2% | 5.41% | +0.10 |
| BTI British American Tob-SP ADR | Reduce -0.5% | 4.97% | +0.14 |
| SSNC Ss&c Technologies Holdings | Reduce -1.4% | 4.92% | +0.22 |
| MO Altria Group Inc. | Reduce -0.6% | 5.58% | +0.31 |
| GOOG Alphabet Inc. Class C | Reduce -2.2% | 2.61% | +0.36 |
| V Visa Inc. Class A | Reduce -0.5% | 2.94% | +0.47 |
| DIS The Walt Disney Co. | Reduce -0.7% | 3.58% | +0.59 |
| GOOGL Alphabet Inc. Class A | Reduce -5.9% | 6.02% | +0.63 |
Portfolio Buys Q3 2024 → Q4 2024
| HSY The Hershey Co. | Add +20.9% | 4.74% | +0.47 |
| AMZN Amazon.com Inc. | Add +0.5% | 1.13% | +0.21 |
| PEP Pepsico Inc. | Add +10.5% | 1.68% | +0.05 |
| INTU Intuit Inc. | Add +1.6% | 0.42% | +0.03 |
| CLX Clorox Company | Add +2.5% | 0.34% | +0.02 |
| DEO Diageo PLC-Sponsored ADR | Add +12.6% | 0.23% | +0.01 |
| MCD McDonald's Corp. | Add +0.4% | 2.13% | −0.01 |
| MKC McCormick & Co.-Non VTG SHRS | Add +0.1% | 0.66% | −0.02 |
| UPS United Parcel Service Class B | Add +0.1% | 1.91% | −0.07 |
| KVUE Kenvue Inc. | Add +0.9% | 3.16% | −0.10 |
| NKE Nike Inc. Class B | Add +0.8% | 1.59% | −0.18 |
| BF.A Brown-Forman Corp. Class A | Add +0.2% | 0.86% | −0.19 |
| KDP Keurig Dr Pepper Inc. | Add +0.3% | 1.74% | −0.21 |
| MDLZ Mondelez International Inc. Class A | Add +0.2% | 1.91% | −0.35 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 41 | $128.3M | GOOGL, BTI, PM, MO, META |
| Q1 2026 | 39 | $122.0M | HSY, GOOGL, BTI, META, PM |
| Q4 2025 | 39 | $125.9M | GOOGL, META, HSY, BTI, BRK.B |
| Q3 2025 | 40 | $128.8M | META, HSY, BTI, BRK.B, PM |
| Q2 2025 | 41 | $125.0M | META, PM, BRK.B, HSY, BTI |
| Q1 2025 | 42 | $122.5M | META, BRK.B, PM, HSY, MO |
| Q4 2024 | 41 | $115.7M | META, BRK.B, GOOGL, MO, PM |
| Q3 2024 | 42 | $120.4M | META, BRK.B, GOOGL, PM, MO |
| Q2 2024 | 43 | $108.8M | META, GOOGL, BRK.B, MO, PM |
| Q1 2024 | 44 | $107.2M | META, BRK.B, GOOGL, SSNC, MO |