Kensington Investment Counsel, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 15, 2025), Kensington Investment Counsel, LLC reported 94 stock positions worth $225.1 million. Its top holding was Apple (AAPL) at 5.8% of the portfolio, followed by Microsoft (MSFT, 4.7%) and Watsco (WSO, 4.3%). Compared with Q4 2024, it opened 9 new positions, sold out of 9, added to 23 and reduced 51. The biggest buy was a new position in Pepsico (PEP) and the biggest sale an exit from Walmart (WMT).
- Most Recent 13F
- Q2 2026
- Location
- LONG BEACH, CA
- CIK
- 0001845536
- Portfolio Value
- $225.1M (Q1 2025)
- SEC Filing
- 0001845536-25-000002 ↗ filed May 15, 2025
Holdings Value
Holdings 94 stocks · $225.1M
| AAPL Apple Inc. | 5.76% | 58,376 | $13.0M | Add +2.7% |
| MSFT Microsoft Corp. | 4.75% | 28,481 | $10.7M | Add +3.1% |
| WSO Watsco Inc. | 4.32% | 19,149 | $9.7M | Add +3.8% |
| ABBV Abbvie Inc. | 3.20% | 34,384 | $7.2M | Add +6.8% |
| WSM Williams-Sonoma Inc. | 3.19% | 45,436 | $7.2M | Reduce -11.4% |
| SNA Snap-on Inc. | 3.16% | 21,092 | $7.1M | Add +3.9% |
| MKC McCormick & Co.-Non VTG SHRS | 3.04% | 83,015 | $6.8M | Add +3.3% |
| JPM JPMorgan Chase & Co. | 2.79% | 25,566 | $6.3M | Add +2.2% |
| RSG Republic Services Inc. | 2.72% | 25,267 | $6.1M | Reduce -11.4% |
| PG The Procter & Gamble Co. | 2.49% | 32,833 | $5.6M | Add +136.4% |
| HD Home Depot Inc. | 2.34% | 14,353 | $5.3M | Add +4.5% |
| PEP Pepsico Inc. | 2.23% | 33,547 | $5.0M | New |
| AMGN Amgen Inc. | 2.22% | 16,056 | $5.0M | Add +6.7% |
| GD General Dynamics Corp. | 2.09% | 17,255 | $4.7M | Add +7.5% |
| BR Broadridge Financial Solutio | 2.07% | 19,199 | $4.7M | Add +5.1% |
| ACN Accenture PLC Class A | 2.02% | 14,597 | $4.6M | Add +2.9% |
| JNJ Johnson & Johnson | 1.80% | 24,375 | $4.0M | Add +3.3% |
| QCOM Qualcomm Inc. | 1.69% | 24,723 | $3.8M | Add +4.7% |
| MRK Merck & Co. Inc. | 1.68% | 42,234 | $3.8M | Add +6.8% |
| TXN Texas Instruments Inc. | 1.65% | 20,621 | $3.7M | Add +6.1% |
| AVB Avalonbay Communities Inc. | 1.57% | 16,460 | $3.5M | Add +5.2% |
| QQQ Invesco QQQ Trust Series 1 | 1.54% | 7,402 | $3.5M | Add +16.0% |
| ROP Roper Technologies Inc. | 1.50% | 5,710 | $3.4M | Reduce -16.9% |
| CPRT Copart Inc. | 1.48% | 59,004 | $3.3M | Reduce -3.3% |
| CHD Church & Dwight Co. Inc. | 1.48% | 30,197 | $3.3M | Reduce -2.1% |
| MORN Morningstar Inc. | 1.39% | 10,401 | $3.1M | Reduce -2.6% |
| LKQ LKQ Corp. | 1.36% | 71,973 | $3.1M | Add +4.0% |
| MA Mastercard Inc. Class A | 1.32% | 5,423 | $3.0M | Reduce -0.1% |
| FDS Factset Research Systems Inc. | 1.27% | 6,278 | $2.9M | Reduce -2.5% |
| NVDA Nvidia Corp. | 1.22% | 25,409 | $2.8M | Reduce -6.2% |
| GOOGL Alphabet Inc. Class A | 1.20% | 17,462 | $2.7M | Reduce -0.7% |
| EPAC Enerpac Tool Group Corp. | 1.13% | 56,716 | $2.5M | Reduce -2.5% |
| CSW CSW Industrials Inc. | 1.12% | 8,645 | $2.5M | Reduce -2.9% |
| EMR Emerson Electric Co. | 1.07% | 22,050 | $2.4M | Reduce -34.5% |
| AME Ametek Inc. | 1.07% | 13,936 | $2.4M | Reduce -2.4% |
| CRWD CrowdStrike Holdings Inc. Class A | 1.05% | 6,730 | $2.4M | Reduce -3.0% |
| MKL Markel Group Inc. | 0.98% | 1,182 | $2.2M | Reduce -3.4% |
| ROL Rollins Inc. | 0.89% | 36,994 | $2.0M | Reduce -3.0% |
| TTD Trade Desk Inc./the Class A filed as THE TRADE DESK INC | 0.88% | 36,065 | $2.0M | Reduce -3.6% |
| EXLS Exlservice Holdings Inc. | 0.80% | 37,947 | $1.8M | Reduce -3.2% |
| SHW The Sherwin-Williams Co. | 0.76% | 4,918 | $1.7M | Add +1.0% |
| DUOL Duolingo | 0.76% | 5,492 | $1.7M | Reduce -2.5% |
| LLY Eli Lilly & Co. | 0.74% | 2,011 | $1.7M | No change |
| WAT Waters Corp. | 0.74% | 4,494 | $1.7M | Reduce -4.1% |
| AMZN Amazon.com Inc. | 0.73% | 8,689 | $1.7M | Reduce -22.0% |
| H Hyatt Hotels Corp. Class A | 0.72% | 13,217 | $1.6M | Reduce -2.8% |
| RMD Resmed Inc. | 0.71% | 7,127 | $1.6M | Reduce -1.9% |
| CBZ Cbiz Inc. | 0.66% | 19,657 | $1.5M | Reduce -2.7% |
| TYL Tyler Technologies Inc. | 0.63% | 2,422 | $1.4M | Reduce -3.0% |
| MNST Monster Beverage Corp. | 0.59% | 22,879 | $1.3M | Reduce -30.2% |
| ITW Illinois Tool Works | 0.59% | 5,335 | $1.3M | Reduce -2.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.58% | 2,460 | $1.3M | No change |
| DKS Dick's Sporting Goods Inc. | 0.57% | 6,414 | $1.3M | Add +9.0% |
| SSNC Ss&c Technologies Holdings | 0.56% | 15,136 | $1.3M | Reduce -2.6% |
| DELL Dell Technologies -C | 0.55% | 13,510 | $1.2M | New |
| RGEN Repligen Corp. | 0.53% | 9,327 | $1.2M | Reduce -3.8% |
| NDAQ Nasdaq Inc. | 0.50% | 14,699 | $1.1M | Reduce -3.1% |
| INTU Intuit Inc. | 0.48% | 1,750 | $1.1M | Reduce -1.1% |
| DHR Danaher Corp. | 0.48% | 5,238 | $1.1M | Reduce -0.9% |
| ZS Zscaler Inc. | 0.46% | 5,232 | $1.0M | Reduce -32.5% |
| NVS Novartis AG-Sponsored ADR | 0.45% | 9,091 | $1.0M | Reduce -3.9% |
| ROST Ross Stores Inc. | 0.43% | 7,559 | $966K | Reduce -1.2% |
| META Meta Platforms Inc. Class A | 0.43% | 1,663 | $958K | Reduce -0.7% |
| TECH Bio-Techne Corp. | 0.42% | 15,959 | $936K | Reduce -2.0% |
| AVGO Broadcom Inc. | 0.39% | 5,230 | $876K | No change |
| COST Costco Wholesale Corp. | 0.37% | 876 | $829K | Reduce -2.3% |
| BX Blackstone Inc. | 0.36% | 5,753 | $804K | Reduce -57.8% |
| COO The Cooper Cos Inc. | 0.35% | 9,344 | $788K | Reduce -3.8% |
| PYPL PayPal Holdings Inc. | 0.34% | 11,688 | $763K | Reduce -0.5% |
| PANW Palo Alto Networks Inc. | 0.34% | 4,432 | $756K | No change |
| ADBE Adobe Inc. | 0.33% | 1,948 | $747K | Reduce -2.0% |
| VRTX Vertex Pharmaceuticals Inc. | 0.32% | 1,496 | $725K | Reduce -3.9% |
| TMO Thermo Fisher Scientific Inc. | 0.32% | 1,447 | $720K | No change |
| XOM Exxon Mobil Corp. | 0.29% | 5,441 | $647K | No change |
| LFUS Littelfuse Inc. | 0.27% | 3,135 | $617K | Reduce -0.3% |
| FIVE Five Below | 0.26% | 7,936 | $595K | Reduce -1.3% |
| CRM Salesforce Inc. | 0.24% | 1,972 | $529K | No change |
| CSCO Cisco Systems Inc. | 0.20% | 7,452 | $460K | Reduce -0.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.20% | 788 | $441K | Add +0.9% |
| GOOG Alphabet Inc. Class C | 0.19% | 2,715 | $424K | No change |
| NOC Northrop Grumman Corp. | 0.18% | 783 | $401K | No change |
| WST West Pharmaceutical Services | 0.17% | 1,712 | $383K | Reduce -2.7% |
| NKE Nike Inc. Class B | 0.16% | 5,767 | $366K | Reduce -1.6% |
| CTSH Cognizant Tech Solutions-A | 0.15% | 4,397 | $336K | Reduce -1.6% |
| AMD Advanced Micro Devices | 0.15% | 3,240 | $333K | No change |
| MO Altria Group Inc. | 0.14% | 5,174 | $311K | New |
| CVX Chevron Corp. | 0.13% | 1,809 | $303K | New |
| CB Chubb Ltd. | 0.12% | 880 | $266K | Reduce -11.1% |
| BA The Boeing Co. | 0.10% | 1,255 | $214K | No change |
| GBDC Golub Capital BDC Inc. | 0.08% | 11,966 | $181K | New |
| MOV Movado Group Inc. | 0.08% | 10,621 | $178K | New |
| OCSL Oaktree Specialty Lending Co. | 0.08% | 11,547 | $177K | New |
| OBDC Blue Owl Capital Corp. | 0.08% | 11,971 | $175K | New |
| ABR Arbor Realty Trust Inc. | 0.07% | 12,951 | $152K | New |
Portfolio Sells Q4 2024 → Q1 2025
| WMT Walmart Inc. | Sold out | 0.00% | −2.22 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −1.96 |
| TTD Trade Desk Inc./the Class A | Reduce -3.6% | 0.88% | −0.96 |
| WSM Williams-Sonoma Inc. | Reduce -11.4% | 3.19% | −0.77 |
| EMR Emerson Electric Co. | Reduce -34.5% | 1.07% | −0.67 |
| BX Blackstone Inc. | Reduce -57.8% | 0.36% | −0.62 |
| STVN Stevanato Group SPA | Sold out | 0.00% | −0.60 |
| BL Blackline Inc. | Sold out | 0.00% | −0.58 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.56 |
| NVDA Nvidia Corp. | Reduce -6.2% | 1.22% | −0.29 |
| AMZN Amazon.com Inc. | Reduce -22.0% | 0.73% | −0.28 |
| CSW CSW Industrials Inc. | Reduce -2.9% | 1.12% | −0.19 |
| GOOGL Alphabet Inc. Class A | Reduce -0.7% | 1.20% | −0.19 |
| H Hyatt Hotels Corp. Class A | Reduce -2.8% | 0.72% | −0.17 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.13 |
| MNST Monster Beverage Corp. | Reduce -30.2% | 0.59% | −0.12 |
| ZS Zscaler Inc. | Reduce -32.5% | 0.46% | −0.12 |
| MORN Morningstar Inc. | Reduce -2.6% | 1.39% | −0.12 |
| NOW ServiceNow Inc. | Sold out | 0.00% | −0.10 |
| APPF Appfolio Inc. Class A | Sold out | 0.00% | −0.09 |
| FIVE Five Below | Reduce -1.3% | 0.26% | −0.09 |
| FIS Fidelity National Info Serv | Sold out | 0.00% | −0.09 |
| PYPL PayPal Holdings Inc. | Reduce -0.5% | 0.34% | −0.08 |
| TECH Bio-Techne Corp. | Reduce -2.0% | 0.42% | −0.07 |
| WST West Pharmaceutical Services | Reduce -2.7% | 0.17% | −0.07 |
| RGEN Repligen Corp. | Reduce -3.8% | 0.53% | −0.06 |
| ROST Ross Stores Inc. | Reduce -1.2% | 0.43% | −0.05 |
| ADBE Adobe Inc. | Reduce -2.0% | 0.33% | −0.04 |
| LFUS Littelfuse Inc. | Reduce -0.3% | 0.27% | −0.04 |
| DHR Danaher Corp. | Reduce -0.9% | 0.48% | −0.03 |
| CBZ Cbiz Inc. | Reduce -2.7% | 0.66% | −0.03 |
| FDS Factset Research Systems Inc. | Reduce -2.5% | 1.27% | −0.02 |
| COO The Cooper Cos Inc. | Reduce -3.8% | 0.35% | −0.02 |
| NKE Nike Inc. Class B | Reduce -1.6% | 0.16% | −0.02 |
| AME Ametek Inc. | Reduce -2.4% | 1.07% | −0.01 |
| DUOL Duolingo | Reduce -2.5% | 0.76% | −0.00 |
| CB Chubb Ltd. | Reduce -11.1% | 0.12% | +0.00 |
| ROP Roper Technologies Inc. | Reduce -16.9% | 1.50% | +0.01 |
| NDAQ Nasdaq Inc. | Reduce -3.1% | 0.50% | +0.01 |
| CTSH Cognizant Tech Solutions-A | Reduce -1.6% | 0.15% | +0.01 |
| ITW Illinois Tool Works | Reduce -2.4% | 0.59% | +0.01 |
| WAT Waters Corp. | Reduce -4.1% | 0.74% | +0.01 |
| INTU Intuit Inc. | Reduce -1.1% | 0.48% | +0.01 |
| RMD Resmed Inc. | Reduce -1.9% | 0.71% | +0.02 |
| META Meta Platforms Inc. Class A | Reduce -0.7% | 0.43% | +0.02 |
| CSCO Cisco Systems Inc. | Reduce -0.7% | 0.20% | +0.02 |
| CPRT Copart Inc. | Reduce -3.3% | 1.48% | +0.02 |
| TYL Tyler Technologies Inc. | Reduce -3.0% | 0.63% | +0.03 |
| COST Costco Wholesale Corp. | Reduce -2.3% | 0.37% | +0.03 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -3.9% | 0.32% | +0.06 |
Portfolio Buys Q4 2024 → Q1 2025
| PEP Pepsico Inc. | New | 2.23% | +2.23 |
| PG The Procter & Gamble Co. | Add +136.4% | 2.49% | +1.51 |
| ABBV Abbvie Inc. | Add +6.8% | 3.20% | +0.81 |
| WSO Watsco Inc. | Add +3.8% | 4.32% | +0.68 |
| AMGN Amgen Inc. | Add +6.7% | 2.22% | +0.59 |
| DELL Dell Technologies -C | New | 0.55% | +0.55 |
| MKC McCormick & Co.-Non VTG SHRS | Add +3.3% | 3.04% | +0.48 |
| JNJ Johnson & Johnson | Add +3.3% | 1.80% | +0.37 |
| BR Broadridge Financial Solutio | Add +5.1% | 2.07% | +0.34 |
| GD General Dynamics Corp. | Add +7.5% | 2.09% | +0.33 |
| LKQ LKQ Corp. | Add +4.0% | 1.36% | +0.30 |
| JPM JPMorgan Chase & Co. | Add +2.2% | 2.79% | +0.28 |
| SNA Snap-on Inc. | Add +3.9% | 3.16% | +0.28 |
| QQQ Invesco QQQ Trust Series 1 | Add +16.0% | 1.54% | +0.18 |
| QCOM Qualcomm Inc. | Add +4.7% | 1.69% | +0.17 |
| MO Altria Group Inc. | New | 0.14% | +0.14 |
| CVX Chevron Corp. | New | 0.13% | +0.13 |
| AVB Avalonbay Communities Inc. | Add +5.2% | 1.57% | +0.13 |
| TXN Texas Instruments Inc. | Add +6.1% | 1.65% | +0.13 |
| HD Home Depot Inc. | Add +4.5% | 2.34% | +0.11 |
| GBDC Golub Capital BDC Inc. | New | 0.08% | +0.08 |
| MOV Movado Group Inc. | New | 0.08% | +0.08 |
| OCSL Oaktree Specialty Lending Co. | New | 0.08% | +0.08 |
| OBDC Blue Owl Capital Corp. | New | 0.08% | +0.08 |
| SHW The Sherwin-Williams Co. | Add +1.0% | 0.76% | +0.07 |
| ABR Arbor Realty Trust Inc. | New | 0.07% | +0.07 |
| MRK Merck & Co. Inc. | Add +6.8% | 1.68% | +0.04 |
| DKS Dick's Sporting Goods Inc. | Add +9.0% | 0.57% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.9% | 0.20% | +0.00 |
| ACN Accenture PLC Class A | Add +2.9% | 2.02% | −0.06 |
| MSFT Microsoft Corp. | Add +3.1% | 4.75% | −0.11 |
| AAPL Apple Inc. | Add +2.7% | 5.76% | −0.18 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 85 | $230.2M | AAPL, MSFT, ABBV, JPM, CSCO |
| Q1 2026 | 83 | $207.7M | AAPL, MSFT, ABBV, JPM, SNA |
| Q4 2025 | 104 | $246.2M | AAPL, MSFT, JPM, ABBV, WSM |
| Q3 2025 | 104 | $245.5M | AAPL, MSFT, WSM, JPM, ABBV |
| Q2 2025 | 101 | $233.2M | MSFT, AAPL, WSO, JPM, WSM |
| Q1 2025 | 94 | $225.1M | AAPL, MSFT, WSO, ABBV, WSM |
| Q4 2024 | 94 | $239.7M | AAPL, MSFT, WSM, WSO, SNA |
| Q3 2024 | 112 | $239.4M | AAPL, MSFT, WSO, WSM, MKC |
| Q2 2024 | 108 | $226.1M | MSFT, AAPL, WSM, WSO, QCOM |
| Q1 2024 | 97 | $218.9M | MSFT, WSM, AAPL, WSO, MKC |