Larson Financial Group LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Larson Financial Group LLC reported 2,675 stock positions worth $1.8 billion. Its top holding was Vanguard S&P 500 ETF (VOO) at 7.0% of the portfolio, followed by Vngrd Mrngstr MD-Cap ETF-Usd (VO, 5.4%) and Invesco QQQ Trust Series 1 (QQQ, 3.7%). Compared with Q2 2024, it opened 353 new positions, sold out of 90, added to 1,058 and reduced 386. The biggest buy was Abrdn Precious Metals Basket (GLTR, shares +723%) and the biggest sale Vngrd Mrngstr MD-Cap ETF-Usd (VO, shares −5%).

Most Recent 13F
Q2 2026
Location
ST LOUIS, MO
CIK
0001731061
Portfolio Value
$1.8B (Q3 2024)
SEC Filing
0001104659-24-116889 ↗ filed Nov 12, 2024

Holdings Value

0$1.0B$2.0B$3.0B$4.0B Q1 2024: $1.3B Q1 2024 Q2 2024: $1.5B Q2 2024 Q3 2024: $1.8B $1.8B Q3 2024 Q4 2024: $1.9B Q4 2024 Q1 2025: $2.1B Q1 2025 Q2 2025: $2.5B Q2 2025 Q3 2025: $2.8B Q3 2025 Q4 2025: $3.0B Q4 2025 Q1 2026: $3.1B Q1 2026 Q2 2026: $3.8B Q2 2026

Holdings 2,675 stocks · $1.8B

VOO Vanguard S&P 500 ETF 7.02% 233,947 $123.4M Add +14.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 5.36% 357,381 $94.3M Reduce -5.5%
QQQ Invesco QQQ Trust Series 1 3.66% 131,734 $64.3M Add +1.6%
AAPL Apple Inc. 2.49% 188,001 $43.8M Add +23.7%
EFV iShares MSCI Eafe Value ETF 2.25% 687,848 $39.6M Add +5.7%
VWO Vanguard Ftse Emerging Marke 1.85% 680,396 $32.6M Add +11.4%
IEFA iShares Core MSCI Eafe ETF 1.85% 417,055 $32.6M Add +9.4%
AVEM Avantis Emerging Markets Eq 1.74% 473,323 $30.6M Reduce -9.4%
NVDA Nvidia Corp. 1.56% 226,014 $27.4M Add +33.2%
SPYM Ste STR SPDR PT S&P 500 ETF 1.52% 396,269 $26.8M Add +9.6%
FIXD First Trust Smith Opportunis 1.36% 527,438 $23.9M Add +9.8%
DFAI Dimensional International Co. 1.27% 700,443 $22.3M Reduce -7.7%
FVD First Trust Value Line DVD 1.26% 485,874 $22.1M Add +32.0%
VBK Van Morst SML-Cap Gro-Usd Inc. 1.26% 82,641 $22.1M Reduce -2.1%
UCON First Trust Smith Unconstrai 1.21% 849,195 $21.3M Reduce -6.5%
DFAT Dimensional US Target Value 1.15% 364,285 $20.3M Reduce -5.0%
SPYV SS SPDR P S&P 500 Value ETF 1.01% 337,353 $17.8M Reduce -6.3%
MSFT Microsoft Corp. 0.94% 38,621 $16.6M Add +22.3%
AMZN Amazon.com Inc. 0.92% 86,935 $16.2M Add +16.5%
VOOG Vanguard S&P 500 Growth ETF 0.91% 46,314 $16.0M Reduce -0.4%
SPAB SS SPDR P Agg Bond ETF 0.89% 601,607 $15.7M Reduce -7.6%
IWM iShares Russell 2000 ETF 0.89% 70,879 $15.7M Add +46.3%
DFUS Dimensional US Eq MKT ETF 0.88% 247,829 $15.4M Reduce -5.8%
DFUV Dimensional US Marketwide Va 0.84% 354,000 $14.8M Reduce -2.1%
AMAT Applied Materials Inc. 0.82% 71,210 $14.4M Add +26.4%
SHY iShares 1-3 Year Treasury Bo 0.79% 166,996 $13.9M Add +88.8%
DFIS Dimensional International SM 0.77% 502,161 $13.5M Reduce -4.2%
DFAS Dimensional US Small Cap ETF 0.75% 204,328 $13.3M Reduce -5.2%
LLY Eli Lilly & Co. 0.75% 14,844 $13.2M Reduce -2.0%
SCHM Schwab US Mid Cap ETF 0.73% 155,399 $12.9M Reduce -2.0%
DFIP Dimensional Inflation-Protec 0.73% 303,158 $12.8M Reduce -6.9%
GLTR Abrdn Precious Metals Basket 0.73% 112,992 $12.8M Add +722.5%
VCSH Vanguard S/T Corp. Bond ETF 0.71% 158,178 $12.6M Reduce -8.6%
SCHZ Schwab US Aggregate Bond ETF 0.70% 260,268 $12.4M Reduce -4.3%
AVDV Avantis Intl S/C Value ETF 0.69% 170,917 $12.1M Reduce -6.2%
IGSB iShares 1-5Y Inv Grade Corp. 0.68% 228,586 $12.0M Reduce -3.6%
BRK.B Berkshire Hathaway Inc. Class B 0.67% 25,777 $11.9M Add +192.5%
SUB iShares Short-Term National 0.65% 107,587 $11.4M Add +29.4%
AVGO Broadcom Inc. 0.61% 62,439 $10.8M Add +9.6%
FMB First Trust Managed Municipa 0.56% 190,756 $9.9M Add +25.8%
SPTM SS SPDR P S&P 1500 Comp ETF 0.56% 139,663 $9.8M Reduce -5.6%
SPY SS SPDR S&P 500 ETF Trust-US 0.53% 16,391 $9.4M Reduce -8.7%
XLK SS Technology Select Sector 0.53% 41,363 $9.3M Add +129.1%
DFLV Dim US Large Cap Value ETF 0.50% 285,054 $8.8M Reduce -8.1%
GOOG Alphabet Inc. Class C 0.49% 51,922 $8.7M Add +23.9%
FSTA Fidelity MSCI Cons Stap Indx 0.46% 159,195 $8.1M Add +523.6%
SCZ iShares MSCI Eafe Small-Cap 0.44% 115,258 $7.8M Reduce -5.6%
SPSM SS SPDR P S&P 600 Small Cap 0.44% 168,624 $7.7M Reduce -5.1%
COST Costco Wholesale Corp. 0.43% 8,595 $7.6M Add +97.9%
AVDE Avantis International Equity 0.43% 113,363 $7.6M Reduce -2.9%
KE Kimball Electronics Inc. 0.43% 404,258 $7.5M Reduce -0.1%
UNH Unitedhealth Group Inc. 0.42% 12,686 $7.4M Add +43.3%
DFAE Dimensional Emerging Core Eq 0.39% 247,225 $6.8M Reduce -8.1%
BIV Vanguard Intermediate-Term B 0.38% 85,701 $6.7M Reduce -4.0%
MPWR Monolithic Power Systems Inc. 0.37% 7,052 $6.5M Add +1.2%
FHLC Fidelity MSCI Health Care 0.36% 88,170 $6.4M Add +462.0%
MANH Manhattan Associates Inc. 0.34% 21,267 $6.0M Add +1.6%
AMD Advanced Micro Devices 0.34% 36,220 $5.9M Add +43.3%
FBND Fidelity Total Bond ETF 0.33% 125,504 $5.9M Add +1376.5%
VB Vanguard Most SM-Cap ETF-Usd 0.33% 24,319 $5.8M Reduce -9.9%
GLD SPDR Gold Shares 0.32% 23,425 $5.7M Add +220.1%
BSJQ Invesco Bulletshares 2026 HY 0.32% 240,119 $5.6M Add +106.5%
AVLV Avantis US Large Cap Value 0.32% 84,843 $5.6M Reduce -1.4%
IVV iShares Core S&P 500 ETF 0.31% 9,472 $5.5M Add +2.1%
JEPI JPMorgan Equity Premium Inco 0.31% 91,359 $5.4M Add +432.5%
DFIV Dimensional International Va 0.30% 140,584 $5.4M Reduce -2.4%
JPM JPMorgan Chase & Co. 0.30% 24,697 $5.2M Add +12.0%
META Meta Platforms Inc. Class A 0.30% 9,088 $5.2M Add +16.1%
GBTC Grayscale Bitcoin Trust ETF 0.29% 102,433 $5.2M Add +204.3%
GE General Electric filed as GE AEROSPACE 0.29% 27,232 $5.1M Add +5.9%
XLV SS Health Care Select Sector 0.29% 32,723 $5.0M Add +312.4%
JHMM John Hancock Multi Fact Mid 0.28% 82,127 $4.9M Add +1105.8%
PHM Pultegroup Inc. 0.28% 34,157 $4.9M Add +2.9%
V Visa Inc. Class A 0.27% 17,030 $4.7M Reduce -3.9%
PH Parker Hannifin Corp. 0.26% 7,364 $4.7M Add +4.0%
PRF Invesco Rafi US 1000 ETF 0.26% 112,897 $4.6M Add +465.2%
QGRO American Century US Quality 0.26% 50,121 $4.6M Add +2751.0%
ETN Eaton Corp. PLC 0.26% 13,606 $4.5M Add +3.7%
CFA Victoryshares US 500 Volatil 0.25% 51,357 $4.4M Reduce -0.1%
IWO iShares Russell 2000 Growth 0.25% 15,490 $4.4M Reduce -2.2%
TSLA Tesla Inc. 0.25% 16,792 $4.4M Reduce -3.1%
KKR KKR & Co. Inc. 0.25% 33,272 $4.3M Add +2.8%
SPDW Ste STR SPDR PT DW Eu ETF 0.24% 114,678 $4.3M Reduce -10.8%
XSHQ Invesco S&P Smallcap Quality 0.24% 98,962 $4.3M Add +2975.3%
DGRW Wisdomtree U.S. Quality Divi 0.24% 49,917 $4.2M Add +723.4%
VTI VG Morningstar TS MKT ETF-US 0.24% 14,659 $4.2M Reduce -10.2%
LRCX Lam Research Corp. 0.23% 5,063 $4.1M Add +20995.8%
SHAK Shake Shack Inc. Class A 0.23% 38,859 $4.0M Add +2.4%
BSX Boston Scientific Corp. 0.23% 47,810 $4.0M Add +3.7%
AFL Aflac Inc. 0.22% 35,182 $3.9M Add +12.2%
GOOGL Alphabet Inc. Class A 0.22% 23,596 $3.9M Add +32.8%
WWD Woodward Inc. 0.22% 22,618 $3.9M Add +2.5%
EFA iShares MSCI Eafe ETF 0.22% 45,953 $3.8M Reduce -35.1%
SLYV SS SPDR S&P 600 SC Val ETF 0.21% 43,556 $3.8M Reduce -2.6%
LOW Lowe's Cos Inc. 0.21% 13,901 $3.8M Reduce -2.0%
ABBV Abbvie Inc. 0.21% 18,812 $3.7M Add +16.6%
SPYG SS SPDR P S&P 500 Growth ETF 0.21% 44,356 $3.7M Reduce -41.3%
SYK Stryker Corp. 0.20% 9,802 $3.5M Add +3.4%
VSTO Vista Outdoor Inc. 0.19% 87,233 $3.4M Add +11.7%
JNK SS SPDR BB High Yield Bond 0.19% 33,689 $3.3M Reduce -4.8%

Show all 2,675 holdings

Options reported separately and not counted above: SPY calls ($1.8M), AAPL calls ($1.3M), IWM calls ($417K), AMZN calls ($360K), MSFT calls ($319K), NVDA calls ($232K), GNRC calls ($132K), XOM calls ($57K), CVX calls ($44K), SHOP calls ($6K), NVO calls ($4K), MDY calls ($3K), and 6 more.

Other holdings (5): bonds, preferreds, convertibles and warrants · $3K (not counted above)
SecurityClassShares / PrincipalValueChange
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 70$2KAdd +141.4%
HTZWW Hertz Global Hldgs Inc. -CW51 *W EXP 06/30/205 386$845Add +201.6%
ADVENT CONVERTIBLE AND INCOM RIGHT 10/17/2024 3,795$76Add +245.0%
WESTERN ASSET GLOBAL HIGH-RT RIGHT 10/08/2024 2,304$25Add +0.2%
LDTDF Prospector Leddartech Alm-28 *W EXP 12/21/202 86$2No change

Total filed on the 13F, all lines: $1.8B.

Portfolio Sells Q2 2024 → Q3 2024

VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -5.5% 5.36% −0.88
AVEM Avantis Emerging Markets Eq Reduce -9.4% 1.74% −0.44
UCON First Trust Smith Unconstrai Reduce -6.5% 1.21% −0.30
DFAI Dimensional International Co. Reduce -7.7% 1.27% −0.27
MCD McDonald's Corp. Reduce -67.7% 0.11% −0.24
SPAB SS SPDR P Agg Bond ETF Reduce -7.6% 0.89% −0.22
DFAT Dimensional US Target Value Reduce -5.0% 1.15% −0.20
SPYG SS SPDR P S&P 500 Growth ETF Reduce -41.3% 0.21% −0.20
EEM iShares MSCI Emerging Market Reduce -91.4% 0.02% −0.20
VCSH Vanguard S/T Corp. Bond ETF Reduce -8.6% 0.71% −0.20
LLY Eli Lilly & Co. Reduce -2.0% 0.75% −0.19
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -2.1% 1.26% −0.18
SPYV SS SPDR P S&P 500 Value ETF Reduce -6.3% 1.01% −0.18
KE Kimball Electronics Inc. Reduce -0.1% 0.43% −0.18
DFUS Dimensional US Eq MKT ETF Reduce -5.8% 0.88% −0.18
DFIP Dimensional Inflation-Protec Reduce -6.9% 0.73% −0.18
EFA iShares MSCI Eafe ETF Reduce -35.1% 0.22% −0.16
SGOL Abrdn Physical Gold Shares Reduce -76.8% 0.04% −0.15
VOOG Vanguard S&P 500 Growth ETF Reduce -0.4% 0.91% −0.15
IJS iShares S&P Small-Cap 600 Va Reduce -43.0% 0.16% −0.15
IWF iShares Russell 1000 Growth Reduce -71.7% 0.05% −0.15
IGSB iShares 1-5Y Inv Grade Corp. Reduce -3.6% 0.68% −0.14
SCHZ Schwab US Aggregate Bond ETF Reduce -4.3% 0.70% −0.14
IJT iShares S&P Small-Cap 600 GR Reduce -76.8% 0.04% −0.14
MDYG SS SPDR S&P 400 MC GR ETF Reduce -76.5% 0.03% −0.13
SPY SS SPDR S&P 500 ETF Trust-US Reduce -8.7% 0.53% −0.13
DFAS Dimensional US Small Cap ETF Reduce -5.2% 0.75% −0.13
DFUV Dimensional US Marketwide Va Reduce -2.1% 0.84% −0.13
IVW iShares S&P 500 Growth ETF Reduce -69.4% 0.04% −0.13
MDY State Street SPDR S&P Midcap Reduce -56.9% 0.08% −0.12
AVDV Avantis Intl S/C Value ETF Reduce -6.2% 0.69% −0.12
DFIS Dimensional International SM Reduce -4.2% 0.77% −0.12
SPTM SS SPDR P S&P 1500 Comp ETF Reduce -5.6% 0.56% −0.11
DFLV Dim US Large Cap Value ETF Reduce -8.1% 0.50% −0.11
SCHM Schwab US Mid Cap ETF Reduce -2.0% 0.73% −0.11
DFAE Dimensional Emerging Core Eq Reduce -8.1% 0.39% −0.09
BIV Vanguard Intermediate-Term B Reduce -4.0% 0.38% −0.07
VB Vanguard Most SM-Cap ETF-Usd Reduce -9.9% 0.33% −0.07
SCZ iShares MSCI Eafe Small-Cap Reduce -5.6% 0.44% −0.07
SPSM SS SPDR P S&P 600 Small Cap Reduce -5.1% 0.44% −0.07
AVDE Avantis International Equity Reduce -2.9% 0.43% −0.06
SPDW Ste STR SPDR PT DW Eu ETF Reduce -10.8% 0.24% −0.06
VTI VG Morningstar TS MKT ETF-US Reduce -10.2% 0.24% −0.06
AVLV Avantis US Large Cap Value Reduce -1.4% 0.32% −0.05
V Visa Inc. Class A Reduce -3.9% 0.27% −0.05
DFIV Dimensional International Va Reduce -2.4% 0.30% −0.05
TIP iShares Tips Bond ETF Reduce -8.8% 0.16% −0.04
JNK SS SPDR BB High Yield Bond Reduce -4.8% 0.19% −0.04
SCHB Schwab US Broad Market ETF Reduce -40.2% 0.04% −0.04
FNGG Direxion Daily Nyse Fang+ Bu Reduce -84.1% 0.01% −0.04

Portfolio Buys Q2 2024 → Q3 2024

GLTR Abrdn Precious Metals Basket Add +722.5% 0.73% +0.63
BRK.B Berkshire Hathaway Inc. Class B Add +192.5% 0.67% +0.43
FSTA Fidelity MSCI Cons Stap Indx Add +523.6% 0.46% +0.38
FBND Fidelity Total Bond ETF Add +1376.5% 0.33% +0.31
AAPL Apple Inc. Add +23.7% 2.49% +0.31
SHY iShares 1-3 Year Treasury Bo Add +88.8% 0.79% +0.30
FHLC Fidelity MSCI Health Care Add +462.0% 0.36% +0.29
JHMM John Hancock Multi Fact Mid Add +1105.8% 0.28% +0.26
XLK SS Technology Select Sector Add +129.1% 0.53% +0.25
QGRO American Century US Quality Add +2751.0% 0.26% +0.25
JEPI JPMorgan Equity Premium Inco Add +432.5% 0.31% +0.24
XSHQ Invesco S&P Smallcap Quality Add +2975.3% 0.24% +0.24
FVD First Trust Value Line DVD Add +32.0% 1.26% +0.23
LRCX Lam Research Corp. Add +20995.8% 0.23% +0.23
IWM iShares Russell 2000 ETF Add +46.3% 0.89% +0.22
GLD SPDR Gold Shares Add +220.1% 0.32% +0.22
PRF Invesco Rafi US 1000 ETF Add +465.2% 0.26% +0.21
XLV SS Health Care Select Sector Add +312.4% 0.29% +0.21
DGRW Wisdomtree U.S. Quality Divi Add +723.4% 0.24% +0.20
COST Costco Wholesale Corp. Add +97.9% 0.43% +0.18
JBND JPMorgan Active Bond ETF Add +2050.8% 0.18% +0.17
GBTC Grayscale Bitcoin Trust ETF Add +204.3% 0.29% +0.17
BSJQ Invesco Bulletshares 2026 HY Add +106.5% 0.32% +0.14
STLD Steel Dynamics Inc. Add +9465.5% 0.14% +0.13
NVDA Nvidia Corp. Add +33.2% 1.56% +0.13
UNH Unitedhealth Group Inc. Add +43.3% 0.42% +0.11
JEPQ JPM Nasdaq Equity Premium Add +817.2% 0.13% +0.11
AVUV Avantis US Small Cap Value Add +165.5% 0.18% +0.11
TQQQ Proshares Ultrapro QQQ Add +1003.8% 0.11% +0.10
INCO Columbia India Consumer ETF Add +1760.8% 0.10% +0.10
XLF SS Financial Select Sector Add +663.0% 0.11% +0.09
PSLV Sprott Physical Silver Trust Add +1034.3% 0.10% +0.09
PHYS Sprott Physical Gold Trust Add +435.5% 0.11% +0.09
RLY SS Multi-Asset Real Ret ETF Add +177.4% 0.15% +0.08
IBM Intl Business Machines Corp. Add +63.8% 0.19% +0.08
SMH Vaneck Semiconductor ETF Add +332.0% 0.10% +0.07
FFLG Fidelity Fndmntl L/C GRW ETF Add +5489.4% 0.07% +0.07
IDXX Idexx Laboratories Inc. Add +17238.5% 0.06% +0.06
UL Unilever PLC Add +823.6% 0.07% +0.06
AMD Advanced Micro Devices Add +43.3% 0.34% +0.06
SUB iShares Short-Term National Add +29.4% 0.65% +0.06
SRPT Sarepta Therapeutics Inc. Add +1649.8% 0.06% +0.06
MMM 3M Co. Add +22.8% 0.18% +0.05
CVX Chevron Corp. Add +93.3% 0.14% +0.05
PM Philip Morris International Add +227.0% 0.06% +0.04
VOO Vanguard S&P 500 ETF Add +14.4% 7.02% +0.04
EPD Enterprise Products Partners Add +394.6% 0.05% +0.04
XOM Exxon Mobil Corp. Add +65.8% 0.14% +0.04
PSA Public Storage Add +3714.6% 0.04% +0.04
WMT Walmart Inc. Add +26.5% 0.18% +0.04

Options Activity Q2 2024 → Q3 2024

SPY SS SPDR S&P 500 ETF Trust-US call Add +150.7% 18,300 $1.8M
AAPL Apple Inc. call New 18,000 $1.3M
AMZN Amazon.com Inc. call New 5,900 $360K
MSFT Microsoft Corp. call New 4,000 $319K
NVDA Nvidia Corp. call New 5,200 $232K
GNRC Generac Holdings Inc. call New 3,000 $132K
XOM Exxon Mobil Corp. call New 3,000 $57K
CVX Chevron Corp. call New 3,000 $44K
PANW Palo Alto Networks Inc. call Sold out 2,600 $22Kbefore exit
SHOP Shopify Inc. Class A call New 200 $6K
NVO Novo-Nordisk A/S-Spons ADR call New 200 $4K
MDY State Street SPDR S&P Midcap call Reduce -48.0% 89 $3K
C Citigroup Inc. call New 200 $2K
INTC Intel Corp. call New 200 $965
PTON Peloton Interactive Inc. Class A call New 300 $83

Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.

Notes & Other Activity Q2 2024 → Q3 2024

AVPTW Avepoint Inc.-CW24 *W EXP 09/18/202 Sold out 9,000 $16Kbefore exit
NEXTERA ENERGY INC (NEE 6.926 09/01/25) UNIT 09/01/2025 Sold out 162 $7Kbefore exit
EQUITY COMMONWEALTH (EQC 6.5 PERP D) 6.5% CNV PFD D Sold out 91 $2Kbefore exit
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 Add +141.4% 70 $2K
HTZWW Hertz Global Hldgs Inc. -CW51 *W EXP 06/30/205 Add +201.6% 386 $845
VOOV Vanguard S&P 500 Value ETF 500 VAL IDX FD Sold out 0 $88before exit
ADVENT CONVERTIBLE AND INCOM RIGHT 10/17/2024 Add +245.0% 3,795 $76
WESTERN ASSET GLOBAL HIGH-RT RIGHT 10/08/2024 Add +0.2% 2,304 $25
YOLO Advisorshares Pure Cannabis PURE CANNABIS Sold out 0 $0before exit
OMFL Invesco Russell 1000 DYN M/F RUSL 1000 DYNM Sold out 0 $0before exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 3,700$3.8BSPYM, NVDA, DGRW, QGRO, AAPL
Q1 2026 3,576$3.1BSPYM, NVDA, AAPL, DGRW, QGRO
Q4 2025 3,414$3.0BSPYM, NVDA, AAPL, DGRW, QGRO
Q3 2025 3,383$2.8BSPYM, NVDA, AAPL, DGRW, QGRO
Q2 2025 3,242$2.5BSPYM, NVDA, VOO, AAPL, VO
Q1 2025 3,041$2.1BVOO, VO, AAPL, NVDA, QQQ
Q4 2024 2,749$1.9BVOO, VO, NVDA, AAPL, QQQ
Q3 2024 2,675$1.8BVOO, VO, QQQ, AAPL, EFV
Q2 2024 2,410$1.5BVOO, VO, QQQ, EFV, AAPL
Q1 2024 1,769$1.3BVO, VOO, QQQ, AVDV, AVEM