Nicolet Advisory Services, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Nicolet Advisory Services, LLC reported 354 stock positions worth $1.0 billion. Its top holding was SS SPDR P S&P 500 Value ETF (SPYV) at 14.4% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 13.1%) and iShares Core S&P Total U.S. (ITOT, 3.5%). Compared with Q1 2024, it opened 27 new positions, sold out of 16, added to 203 and reduced 106. The biggest buy was a new position in Fidelity Total Bond ETF (FBND) and the biggest sale Vanguard Total Bond Market (BND, shares −64%).
- Most Recent 13F
- Q4 2025
- Location
- GREEN BAY, WI
- CIK
- 0001775863
- Portfolio Value
- $1.0B (Q2 2024)
- SEC Filing
- 0001775863-24-000011 ↗ filed Aug 14, 2024
Holdings Value
Holdings 354 stocks · $1.0B
| SPYV SS SPDR P S&P 500 Value ETF | 14.44% | 3,067,430 | $150.7M | Add +1.2% |
| SPYG SS SPDR P S&P 500 Growth ETF | 13.08% | 1,623,805 | $136.6M | Reduce -1.7% |
| ITOT iShares Core S&P Total U.S. | 3.50% | 298,995 | $36.5M | Add +3.6% |
| AAPL Apple Inc. | 3.43% | 153,568 | $35.8M | Add +2.3% |
| VEA Vanguard Ftse Developed ETF | 2.60% | 533,829 | $27.1M | Reduce -1.4% |
| VTEB Vanguard Tax-Exempt Bond ETF | 2.56% | 531,872 | $26.7M | Add +1.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.25% | 56,782 | $23.5M | Add +1.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 2.24% | 95,890 | $23.3M | Reduce -2.6% |
| FBND Fidelity Total Bond ETF | 2.18% | 503,130 | $22.8M | New |
| MSFT Microsoft Corp. | 1.99% | 44,514 | $20.8M | Add +4.9% |
| BND Vanguard Total Bond Market | 1.86% | 267,502 | $19.4M | Reduce -64.3% |
| PG The Procter & Gamble Co. | 1.85% | 115,764 | $19.3M | Add +1.5% |
| BFC Bank First Corp. | 1.75% | 220,826 | $18.2M | Add +4.7% |
| UITB Victoryshares Core Intermedi | 1.43% | 323,149 | $15.0M | New |
| YLD Principal Act Hi YLD ETF | 1.43% | 786,043 | $14.9M | Add +2.5% |
| TLH iShares 10-20 Year Treasury | 1.41% | 142,475 | $14.7M | Add +6.2% |
| AMJB Alerian MLP ETN2044 filed as JPMORGAN CHASE FINL CO LLC | 1.33% | 477,444 | $13.9M | New |
| JPM JPMorgan Chase & Co. | 1.29% | 64,973 | $13.5M | Add +2.0% |
| MUB iShares National Muni Bond E | 1.17% | 114,627 | $12.2M | Reduce -5.2% |
| VOO Vanguard S&P 500 ETF | 1.16% | 23,419 | $12.1M | Reduce -0.6% |
| AVRE Avantis Real Estate ETF | 1.12% | 278,847 | $11.6M | Add +6.3% |
| IVV iShares Core S&P 500 ETF | 1.08% | 20,043 | $11.3M | Add +0.1% |
| NVDA Nvidia Corp. | 1.08% | 83,663 | $11.3M | Add +8.9% |
| AMZN Amazon.com Inc. | 0.95% | 49,519 | $9.9M | Add +2.2% |
| AMLP Alerian MLP ETF | 0.93% | 202,726 | $9.8M | Add +7.5% |
| WEC WEC Energy Group Inc. | 0.87% | 116,039 | $9.1M | Add +2.2% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.85% | 40,919 | $8.9M | Add +8.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.78% | 20,761 | $8.1M | Reduce -4.6% |
| GOOGL Alphabet Inc. Class A | 0.76% | 41,578 | $7.9M | Reduce -3.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.76% | 48,743 | $7.9M | Reduce -0.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.73% | 13,520 | $7.6M | Add +5.1% |
| VGSH Vanguard Short-Term Treasury | 0.67% | 120,393 | $7.0M | Reduce -6.8% |
| PEP Pepsico Inc. | 0.66% | 42,164 | $6.9M | Add +3.2% |
| SUB iShares Short-Term National | 0.66% | 65,541 | $6.9M | Reduce -0.7% |
| HD Home Depot Inc. | 0.58% | 17,443 | $6.0M | Add +7.1% |
| IEMG iShares Core MSCI Emerging | 0.56% | 105,749 | $5.8M | Reduce -9.7% |
| KO The Coca-Cola Co. | 0.52% | 86,135 | $5.4M | Reduce -0.1% |
| META Meta Platforms Inc. Class A | 0.44% | 8,499 | $4.5M | Reduce -19.9% |
| OSK Oshkosh Corp. | 0.43% | 43,669 | $4.5M | Add +0.8% |
| XOM Exxon Mobil Corp. | 0.41% | 38,667 | $4.3M | Add +1.4% |
| IGF iShares Global Infrastructur | 0.39% | 83,252 | $4.1M | Reduce -1.3% |
| DFAC Dimensional US Core Equity 2 | 0.37% | 118,435 | $3.9M | Reduce -7.0% |
| GOOG Alphabet Inc. Class C | 0.35% | 18,751 | $3.6M | Add +2.7% |
| VGIT Vanguard Intermediate-Term T | 0.34% | 60,181 | $3.5M | Reduce -0.2% |
| GUNR NT Mstar GLBL NR ETF | 0.31% | 79,818 | $3.2M | Reduce -4.4% |
| ABT Abbott Laboratories | 0.30% | 30,601 | $3.2M | Add +1.5% |
| WMT Walmart Inc. | 0.30% | 44,575 | $3.1M | Add +8.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.30% | 85,830 | $3.1M | Reduce -6.4% |
| LLY Eli Lilly & Co. | 0.29% | 3,230 | $3.0M | Reduce -2.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.28% | 25,813 | $2.9M | Add +1.1% |
| UNH Unitedhealth Group Inc. | 0.27% | 5,615 | $2.8M | Reduce -5.4% |
| ETN Eaton Corp. PLC | 0.26% | 8,160 | $2.7M | Add +1.9% |
| COST Costco Wholesale Corp. | 0.24% | 2,840 | $2.5M | Add +5.2% |
| ORCL Oracle Corp. | 0.24% | 17,354 | $2.5M | Reduce -3.3% |
| TSLA Tesla Inc. | 0.22% | 8,758 | $2.3M | Add +9.4% |
| VIG Vanguard Dividend Apprec ETF | 0.20% | 11,485 | $2.1M | Reduce -4.0% |
| MDY State Street SPDR S&P Midcap | 0.20% | 3,977 | $2.1M | Add +0.1% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.20% | 40,751 | $2.1M | Reduce -8.7% |
| HON Honeywell International Inc. | 0.20% | 9,720 | $2.1M | Add +2.5% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.20% | 30,144 | $2.1M | Reduce -5.0% |
| BA The Boeing Co. | 0.19% | 10,981 | $2.0M | Add +14.1% |
| ASB Associated Banc-Corp. | 0.19% | 94,352 | $2.0M | Add +2.4% |
| ABBV Abbvie Inc. | 0.18% | 11,351 | $1.9M | Add +2.3% |
| MRK Merck & Co. Inc. | 0.18% | 14,915 | $1.9M | Add +2.9% |
| MCD McDonald's Corp. | 0.18% | 7,468 | $1.9M | Add +7.5% |
| WFC Wells Fargo & Co. | 0.18% | 31,012 | $1.9M | Add +7.5% |
| JNJ Johnson & Johnson | 0.18% | 12,284 | $1.8M | Add +3.5% |
| MA Mastercard Inc. Class A | 0.17% | 4,179 | $1.8M | Reduce -3.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.17% | 9,751 | $1.7M | Add +3.9% |
| MU Micron Technology Inc. | 0.16% | 12,199 | $1.7M | Reduce -1.2% |
| BBAG JPMorgan Betabuilders US Agg | 0.16% | 36,378 | $1.7M | Reduce -42.2% |
| TRAVELERS COMPANIES INC | 0.15% | 7,420 | $1.5M | Reduce -2.1% |
| SCZ iShares MSCI Eafe Small-Cap | 0.15% | 24,113 | $1.5M | Reduce -15.6% |
| CVX Chevron Corp. | 0.14% | 9,399 | $1.5M | Add +11.0% |
| PM Philip Morris International | 0.14% | 13,849 | $1.4M | Add +8.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.13% | 14,471 | $1.4M | Add +6.5% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.13% | 4,228 | $1.4M | Reduce -2.1% |
| BX Blackstone Inc. | 0.13% | 11,088 | $1.4M | Add +7.7% |
| V Visa Inc. Class A | 0.13% | 5,200 | $1.4M | Reduce -1.8% |
| NEE Nextera Energy Inc. | 0.13% | 18,493 | $1.3M | Add +5.2% |
| AVGO Broadcom Inc. | 0.12% | 739 | $1.3M | Add +6.8% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.12% | 5,554 | $1.3M | Reduce -0.3% |
| CAT Caterpillar Inc. | 0.12% | 3,901 | $1.3M | Add +1.3% |
| CRM Salesforce Inc. | 0.12% | 5,065 | $1.3M | Add +0.3% |
| VTI VG Morningstar TS MKT ETF-US | 0.12% | 4,535 | $1.2M | Add +30.9% |
| ADI Analog Devices Inc. | 0.12% | 5,167 | $1.2M | Add +30.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.12% | 29,423 | $1.2M | Add +18.6% |
| MPC Marathon Petroleum Corp. | 0.12% | 7,535 | $1.2M | Add +0.2% |
| ADBE Adobe Inc. | 0.12% | 2,160 | $1.2M | Add +19.3% |
| TMO Thermo Fisher Scientific Inc. | 0.12% | 2,267 | $1.2M | Add +1.7% |
| SPAB SS SPDR P Agg Bond ETF | 0.11% | 46,384 | $1.2M | Reduce -61.0% |
| CMG Chipotle Mexican Grill Inc. | 0.11% | 19,860 | $1.2M | Add +24.9% |
| SCHW Schwab (charles) Corp. | 0.11% | 15,478 | $1.2M | Add +11.9% |
| GD General Dynamics Corp. | 0.11% | 4,061 | $1.1M | Add +14.0% |
| PFE Pfizer Inc. | 0.11% | 40,047 | $1.1M | Add +16.3% |
| CPRT Copart Inc. | 0.11% | 20,969 | $1.1M | Add +25.2% |
| GII State Street SPDR S&P Global | 0.11% | 19,941 | $1.1M | Reduce -3.7% |
| MDLZ Mondelez International Inc. Class A | 0.11% | 16,906 | $1.1M | Reduce -4.6% |
| KMB Kimberly-Clark Corp. | 0.11% | 7,904 | $1.1M | Add +5.9% |
| CMCSA Comcast Corp. Class A | 0.11% | 29,514 | $1.1M | Add +4.4% |
Portfolio Sells Q1 2024 → Q2 2024
| BND Vanguard Total Bond Market | Reduce -64.3% | 1.86% | −3.61 |
| AMJ JPMorgan Alerian MLP Index | Sold out | 0.00% | −1.37 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -2.6% | 2.24% | −0.24 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -61.0% | 0.11% | −0.19 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.4% | 2.60% | −0.15 |
| MUB iShares National Muni Bond E | Reduce -5.2% | 1.17% | −0.14 |
| BBAG JPMorgan Betabuilders US Agg | Reduce -42.2% | 0.16% | −0.13 |
| META Meta Platforms Inc. Class A | Reduce -19.9% | 0.44% | −0.12 |
| VGSH Vanguard Short-Term Treasury | Reduce -6.8% | 0.67% | −0.09 |
| IEMG iShares Core MSCI Emerging | Reduce -9.7% | 0.56% | −0.07 |
| GUNR NT Mstar GLBL NR ETF | Reduce -4.4% | 0.31% | −0.05 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -0.8% | 0.76% | −0.05 |
| SUB iShares Short-Term National | Reduce -0.7% | 0.66% | −0.04 |
| VNQ Vanguard Real Estate ETF | Reduce -24.5% | 0.10% | −0.04 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -8.7% | 0.20% | −0.04 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -15.6% | 0.15% | −0.04 |
| DFAC Dimensional US Core Equity 2 | Reduce -7.0% | 0.37% | −0.04 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -6.4% | 0.30% | −0.04 |
| MA Mastercard Inc. Class A | Reduce -3.6% | 0.17% | −0.03 |
| ULTA Ulta Beauty Inc. | Sold out | 0.00% | −0.03 |
| XLE SS Energy Select Sector | Sold out | 0.00% | −0.03 |
| HUBS HubSpot Inc. | Sold out | 0.00% | −0.03 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.03 |
| NFE New Fortress Energy Inc. | Sold out | 0.00% | −0.03 |
| PXD Pioneer Natural Resources Co. | Sold out | 0.00% | −0.03 |
| DV Doubleverify Holdings Inc. | Sold out | 0.00% | −0.03 |
| TFI SS SPDR N Ice Muni Bond ETF | Reduce -32.5% | 0.05% | −0.03 |
| TRAVELERS COMPANIES INC | Reduce -2.1% | 0.15% | −0.03 |
| USB US Bancorp | Reduce -15.4% | 0.07% | −0.03 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Sold out | 0.00% | −0.02 |
| SBUX Starbucks Corp. | Sold out | 0.00% | −0.02 |
| UL Unilever PLC | Sold out | 0.00% | −0.02 |
| ANSS Ansys Inc. | Sold out | 0.00% | −0.02 |
| TIP iShares Tips Bond ETF | Sold out | 0.00% | −0.02 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.02 |
| CDL Victoryshares US Large Cap H | Sold out | 0.00% | −0.02 |
| SKX Skechers USA Inc. Class A | Sold out | 0.00% | −0.02 |
| LOW Lowe's Cos Inc. | Reduce -7.3% | 0.07% | −0.02 |
| VGIT Vanguard Intermediate-Term T | Reduce -0.2% | 0.34% | −0.02 |
| V Visa Inc. Class A | Reduce -1.8% | 0.13% | −0.02 |
| IGF iShares Global Infrastructur | Reduce -1.3% | 0.39% | −0.02 |
| COR Cencora Inc. | Reduce -12.2% | 0.05% | −0.02 |
| SPEM State Street SP PTF Em ETF | Reduce -37.8% | 0.03% | −0.02 |
| MDLZ Mondelez International Inc. Class A | Reduce -4.6% | 0.11% | −0.02 |
| INTC Intel Corp. | Reduce -11.2% | 0.05% | −0.02 |
| BMO Bank of Montreal | Reduce -0.4% | 0.06% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -4.0% | 0.20% | −0.01 |
| UPS United Parcel Service Class B | Reduce -2.5% | 0.07% | −0.01 |
| GWW WW Grainger Inc. | Reduce -2.0% | 0.07% | −0.01 |
| PPG PPG Industries Inc. | Reduce -7.8% | 0.05% | −0.01 |
Portfolio Buys Q1 2024 → Q2 2024
| FBND Fidelity Total Bond ETF | New | 2.18% | +2.18 |
| UITB Victoryshares Core Intermedi | New | 1.43% | +1.43 |
| AMJB Alerian MLP ETN2044 | New | 1.33% | +1.33 |
| AAPL Apple Inc. | Add +2.3% | 3.43% | +0.84 |
| NVDA Nvidia Corp. | Add +8.9% | 1.08% | +0.42 |
| MSFT Microsoft Corp. | Add +4.9% | 1.99% | +0.15 |
| ITOT iShares Core S&P Total U.S. | Add +3.6% | 3.50% | +0.14 |
| PFF iShares Preferred & Income S | New | 0.08% | +0.08 |
| TSLA Tesla Inc. | Add +9.4% | 0.22% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +2.7% | 0.35% | +0.05 |
| WMT Walmart Inc. | Add +8.7% | 0.30% | +0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +5.1% | 0.73% | +0.05 |
| SYK Stryker Corp. | Add +156.7% | 0.08% | +0.05 |
| COST Costco Wholesale Corp. | Add +5.2% | 0.24% | +0.04 |
| PG The Procter & Gamble Co. | Add +1.5% | 1.85% | +0.04 |
| ADI Analog Devices Inc. | Add +30.0% | 0.12% | +0.04 |
| AMZN Amazon.com Inc. | Add +2.2% | 0.95% | +0.03 |
| MPWR Monolithic Power Systems Inc. | Add +33.6% | 0.09% | +0.03 |
| AVGO Broadcom Inc. | Add +6.8% | 0.12% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +30.9% | 0.12% | +0.03 |
| LIN Linde PLC | New | 0.03% | +0.03 |
| TJX TJX Companies Inc. | Add +1.1% | 0.28% | +0.03 |
| AMLP Alerian MLP ETF | Add +7.5% | 0.93% | +0.03 |
| RGA Reinsurance Group of America | New | 0.03% | +0.03 |
| CRWD CrowdStrike Holdings Inc. Class A | New | 0.03% | +0.03 |
| ADBE Adobe Inc. | Add +19.3% | 0.12% | +0.03 |
| PH Parker Hannifin Corp. | New | 0.03% | +0.03 |
| TYL Tyler Technologies Inc. | Add +26.8% | 0.08% | +0.02 |
| IWB iShares Russell 1000 ETF | Add +82.8% | 0.05% | +0.02 |
| AJG Arthur J Gallagher & Co. | New | 0.02% | +0.02 |
| PHG Koninklijke Philips NVR- NY | New | 0.02% | +0.02 |
| ABNB Airbnb Inc. Class A | New | 0.02% | +0.02 |
| PYPL PayPal Holdings Inc. | New | 0.02% | +0.02 |
| PANW Palo Alto Networks Inc. | Add +32.5% | 0.07% | +0.02 |
| BAC Bank of America Corp. | Add +18.6% | 0.12% | +0.02 |
| TRGP Targa Resources Corp. | New | 0.02% | +0.02 |
| IVV iShares Core S&P 500 ETF | Add +0.1% | 1.08% | +0.02 |
| VERX Vertex Inc. Class A | New | 0.02% | +0.02 |
| EXPD Expeditors Intl Wash Inc. | New | 0.02% | +0.02 |
| EXPO Exponent Inc. | Add +31.3% | 0.07% | +0.02 |
| GS Goldman Sachs Group Inc. | New | 0.02% | +0.02 |
| HEI.A Heico Corp. Class A | New | 0.02% | +0.02 |
| NNN NNN REIT Inc. | New | 0.02% | +0.02 |
| MCK McKesson Corp. | New | 0.02% | +0.02 |
| LFUS Littelfuse Inc. | New | 0.02% | +0.02 |
| TTC Toro Co. | New | 0.02% | +0.02 |
| PLTR Palantir Technologies Inc. Class A | New | 0.02% | +0.02 |
| TTD Trade Desk Inc./the Class A | New | 0.02% | +0.02 |
| CEG Constellation Energy | New | 0.02% | +0.02 |
| SHEL Shell PLC-ADR | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q4 2025 | 421 | $1.5B | SPYM, SPYV, SPYG, AVEM, AAPL |
| Q3 2025 | 415 | $1.3B | SPYV, SPYG, AAPL, ITOT, AVEM |
| Q2 2025 | 407 | $1.2B | SPYV, SPYG, ITOT, AVEM, AAPL |
| Q1 2025 | 380 | $1.0B | SPYV, SPYG, BRK.B, ITOT, AAPL |
| Q4 2024 | 380 | $1.1B | SPYV, SPYG, ITOT, AAPL, VTEB |
| Q3 2024 | 369 | $1.1B | SPYV, SPYG, ITOT, AAPL, VTEB |
| Q2 2024 | 354 | $1.0B | SPYV, SPYG, ITOT, AAPL, VEA |
| Q1 2024 | 343 | $984.6M | SPYV, SPYG, BND, ITOT, VEA |