Nicolet Bankshares Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 14, 2025), Nicolet Bankshares Inc. reported 197 stock positions worth $498.1 million. Its top holding was Nicolet Bankshares (NIC) at 19.4% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 11.1%) and SS SPDR P S&P 500 Growth ETF (SPYG, 6.1%). Compared with Q4 2024, it opened 7 new positions, sold out of 3, added to 44 and reduced 92. The biggest buy was Nicolet Bankshares (NIC, shares +5%) and the biggest sale iShares 10-20 Year Treasury (TLH, shares −81%).

Most Recent 13F
Q2 2026
Location
GREEN BAY, WI
CIK
0001174850
Portfolio Value
$498.1M (Q1 2025)
SEC Filing
0001174850-25-000025 ↗ filed May 14, 2025

Holdings Value

0$1.0B$2.0B$3.0B$4.0B Q1 2024: $482.1M Q1 2024 Q2 2024: $476.7M Q2 2024 Q3 2024: $496.0M Q3 2024 Q4 2024: $512.1M Q4 2024 Q1 2025: $498.1M $498.1M Q1 2025 Q2 2025: $578.7M Q2 2025 Q3 2025: $622.3M Q3 2025 Q4 2025: $624.0M Q4 2025 Q1 2026: $2.7B Q1 2026 Q2 2026: $3.1B Q2 2026

Holdings 197 stocks · $498.1M

NIC Nicolet Bankshares Inc. 19.43% 888,335 $96.8M Add +5.5%
SPYV SS SPDR P S&P 500 Value ETF 11.11% 1,083,789 $55.3M Add +0.5%
SPYG SS SPDR P S&P 500 Growth ETF 6.06% 375,568 $30.2M Add +0.6%
AAPL Apple Inc. 2.89% 64,752 $14.4M Reduce -4.6%
SPY SS SPDR S&P 500 ETF Trust-US 2.54% 22,584 $12.6M Add +0.5%
VOO Vanguard S&P 500 ETF 2.30% 22,280 $11.4M Add +26.4%
IVW iShares S&P 500 Growth ETF 2.27% 121,671 $11.3M Reduce -0.3%
MSFT Microsoft Corp. 2.19% 29,038 $10.9M Reduce -5.8%
AVEM Avantis Emerging Markets Eq 2.19% 181,017 $10.9M Add +4.0%
NVDA Nvidia Corp. 1.66% 76,102 $8.2M Reduce -10.1%
AMLP Alerian MLP ETF 1.41% 135,426 $7.0M Reduce -3.1%
AMJB Alerian MLP ETN2044 filed as JPMORGAN CHASE FINL CO LLC 1.33% 203,240 $6.6M Reduce -0.9%
IVV iShares Core S&P 500 ETF 1.24% 11,009 $6.2M Add +0.3%
AMZN Amazon.com Inc. 1.24% 32,404 $6.2M Reduce -10.6%
IVE iShares S&P 500 Value ETF 1.23% 32,054 $6.1M Add +0.3%
AVRE Avantis Real Estate ETF 1.21% 140,446 $6.0M Add +4.7%
COST Costco Wholesale Corp. 1.20% 6,343 $6.0M Reduce -5.4%
VEA Vanguard Ftse Developed ETF 1.19% 116,395 $5.9M Add +1.1%
IWF iShares Russell 1000 Growth 1.14% 15,767 $5.7M Add +3.7%
EFA iShares MSCI Eafe ETF 1.13% 68,741 $5.6M Add +2.5%
JPM JPMorgan Chase & Co. 1.12% 22,693 $5.6M Reduce -6.8%
GOOG Alphabet Inc. Class C 0.93% 29,490 $4.6M Reduce -11.9%
MA Mastercard Inc. Class A 0.75% 6,808 $3.7M Reduce -7.7%
META Meta Platforms Inc. Class A 0.70% 6,044 $3.5M Reduce -12.1%
VTV Vanguard Mrngstr Val ETF-Aui 0.67% 19,396 $3.4M Reduce -0.8%
PG The Procter & Gamble Co. 0.65% 19,130 $3.3M Reduce -2.3%
GOOGL Alphabet Inc. Class A 0.63% 20,405 $3.2M Reduce -1.2%
ABT Abbott Laboratories 0.62% 23,298 $3.1M Reduce -3.9%
BRK.B Berkshire Hathaway Inc. Class B 0.61% 5,681 $3.0M Reduce -0.8%
XOM Exxon Mobil Corp. 0.60% 25,306 $3.0M Reduce -0.5%
HD Home Depot Inc. 0.52% 7,034 $2.6M Reduce -4.1%
KO The Coca-Cola Co. 0.52% 35,903 $2.6M Reduce -1.6%
MCD McDonald's Corp. 0.49% 7,750 $2.4M Reduce -5.9%
IWD iShares Russell 1000 Value E 0.47% 12,325 $2.3M Add +4.8%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.44% 8,534 $2.2M Reduce -0.3%
WEC WEC Energy Group Inc. 0.42% 19,386 $2.1M Add +2.0%
BND Vanguard Total Bond Market 0.42% 28,574 $2.1M Reduce -2.5%
IWM iShares Russell 2000 ETF 0.41% 10,338 $2.1M Reduce -0.2%
CRM Salesforce Inc. 0.41% 7,679 $2.1M Reduce -4.7%
WMT Walmart Inc. 0.41% 23,079 $2.0M Add +9.5%
VUG Vanguard Mrngstar GR ETF-Sui 0.40% 5,374 $2.0M No change
CMG Chipotle Mexican Grill Inc. 0.38% 37,405 $1.9M Reduce -13.2%
PANW Palo Alto Networks Inc. 0.37% 10,879 $1.9M Reduce -8.0%
VTI VG Morningstar TS MKT ETF-US 0.37% 6,705 $1.8M Reduce -2.5%
CVX Chevron Corp. 0.36% 10,760 $1.8M Add +0.3%
ADBE Adobe Inc. 0.34% 4,477 $1.7M Reduce -7.5%
ORCL Oracle Corp. 0.34% 12,153 $1.7M Reduce -2.7%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.34% 13,740 $1.7M Reduce -7.5%
HON Honeywell International Inc. 0.33% 7,753 $1.6M Reduce -2.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.32% 6,220 $1.6M Add +33.3%
DE Deere & Co. 0.32% 3,359 $1.6M No change
ICE Intercontinental Exchange Inc. 0.31% 8,974 $1.5M Reduce -13.9%
GD General Dynamics Corp. 0.30% 5,546 $1.5M Reduce -4.7%
ETN Eaton Corp. PLC 0.30% 5,475 $1.5M Reduce -6.5%
CSCO Cisco Systems Inc. 0.30% 23,969 $1.5M Reduce -4.5%
JNJ Johnson & Johnson 0.30% 8,889 $1.5M Add +4.2%
ADI Analog Devices Inc. 0.29% 7,170 $1.4M Reduce -9.4%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.28% 8,710 $1.4M No change
QQQ Invesco QQQ Trust Series 1 0.28% 2,973 $1.4M No change
NSC Norfolk Southern Corp. 0.28% 5,796 $1.4M Reduce -14.6%
BMY Bristol-Myers Squibb Co. 0.27% 22,237 $1.4M Reduce -3.5%
MDLZ Mondelez International Inc. Class A 0.27% 19,747 $1.3M Reduce -6.7%
GWW WW Grainger Inc. filed as GRAINGER W W INC 0.26% 1,312 $1.3M Reduce -15.6%
V Visa Inc. Class A 0.26% 3,675 $1.3M Reduce -0.3%
SNDR Schneider National Inc. Class B 0.26% 56,000 $1.3M No change
DFAC Dimensional US Core Equity 2 0.25% 38,413 $1.3M No change
VXUS Vanguard Total Intl Stock 0.25% 20,020 $1.2M No change
UNH Unitedhealth Group Inc. 0.24% 2,326 $1.2M Reduce -7.4%
WFC Wells Fargo & Co. 0.24% 16,898 $1.2M Add +13.4%
NEE Nextera Energy Inc. 0.23% 16,469 $1.2M Reduce -4.5%
CAT Caterpillar Inc. 0.23% 3,498 $1.2M Add +6.5%
DHR Danaher Corp. 0.23% 5,627 $1.2M Add +1.8%
ABBV Abbvie Inc. 0.23% 5,446 $1.1M Add +2.8%
PEP Pepsico Inc. 0.22% 7,397 $1.1M Reduce -4.1%
COR Cencora Inc. 0.22% 3,912 $1.1M Reduce -7.2%
FISV Fiserv Inc. 0.22% 4,869 $1.1M No change
AMT American Tower Corp. 0.21% 4,860 $1.1M Reduce -12.9%
LOW Lowe's Cos Inc. 0.21% 4,499 $1.0M Reduce -1.9%
TLH iShares 10-20 Year Treasury 0.21% 10,108 $1.0M Reduce -80.8%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.21% 10,443 $1.0M Add +7.0%
GUNR NT Mstar GLBL NR ETF 0.21% 26,426 $1.0M Reduce -36.7%
LLY Eli Lilly & Co. 0.20% 1,228 $1.0M Reduce -0.4%
SCHW Schwab (charles) Corp. 0.20% 12,942 $1.0M Reduce -11.5%
INTU Intuit Inc. 0.20% 1,639 $1.0M Reduce -2.6%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.19% 3,904 $971K Reduce -5.8%
CMCSA Comcast Corp. Class A 0.19% 26,177 $966K Reduce -5.2%
TFC Truist Financial Corp. 0.19% 23,397 $963K Reduce -17.1%
VOOG Vanguard S&P 500 Growth ETF 0.19% 2,841 $950K No change
ACN Accenture PLC Class A 0.19% 3,023 $943K Add +15.0%
GSK GSK PLC-Spon ADR 0.19% 23,993 $929K Reduce -4.9%
BX Blackstone Inc. 0.18% 6,590 $921K Reduce -19.0%
IWB iShares Russell 1000 ETF 0.18% 2,965 $909K No change
BFC Bank First Corp. 0.18% 8,914 $898K No change
PM Philip Morris International 0.18% 5,596 $888K No change
TMO Thermo Fisher Scientific Inc. 0.17% 1,697 $844K No change
EOG EOG Resources Inc. 0.17% 6,420 $823K Add +0.5%
FDX FedEx Corp. 0.17% 3,377 $823K Add +20.3%
VB Vanguard Most SM-Cap ETF-Usd 0.17% 3,708 $822K Add +43.4%
PFE Pfizer Inc. 0.16% 32,062 $812K Reduce -3.8%
IBIT iShares Bitcoin Trust ETF 0.16% 17,294 $810K Add +13.4%

Show all 197 holdings

Portfolio Sells Q4 2024 → Q1 2025

TLH iShares 10-20 Year Treasury Reduce -80.8% 0.21% −0.81
NVDA Nvidia Corp. Reduce -10.1% 1.66% −0.56
AAPL Apple Inc. Reduce -4.6% 2.89% −0.43
MSFT Microsoft Corp. Reduce -5.8% 2.19% −0.35
MUB iShares National Muni Bond E Reduce -72.6% 0.12% −0.32
GOOG Alphabet Inc. Class C Reduce -11.9% 0.93% −0.32
AMZN Amazon.com Inc. Reduce -10.6% 1.24% −0.31
IVW iShares S&P 500 Growth ETF Reduce -0.3% 2.27% −0.15
VGLT Vanguard Long-Term Treasury Reduce -72.4% 0.06% −0.14
CMG Chipotle Mexican Grill Inc. Reduce -13.2% 0.38% −0.13
GOOGL Alphabet Inc. Class A Reduce -1.2% 0.63% −0.13
CRM Salesforce Inc. Reduce -4.7% 0.41% −0.11
GUNR NT Mstar GLBL NR ETF Reduce -36.7% 0.21% −0.09
BX Blackstone Inc. Reduce -19.0% 0.18% −0.09
META Meta Platforms Inc. Class A Reduce -12.1% 0.70% −0.09
ETN Eaton Corp. PLC Reduce -6.5% 0.30% −0.08
ADBE Adobe Inc. Reduce -7.5% 0.34% −0.08
AON Aon PLC Class A Sold out 0.00% −0.07
ORCL Oracle Corp. Reduce -2.7% 0.34% −0.07
GWW WW Grainger Inc. Reduce -15.6% 0.26% −0.06
PANW Palo Alto Networks Inc. Reduce -8.0% 0.37% −0.05
TFC Truist Financial Corp. Reduce -17.1% 0.19% −0.05
MRSH Marsh & McLennan Cos Reduce -34.9% 0.15% −0.04
TROW T Rowe Price Group Inc. Sold out 0.00% −0.04
DUK Duke Energy Corp. Sold out 0.00% −0.04
HD Home Depot Inc. Reduce -4.1% 0.52% −0.04
ADI Analog Devices Inc. Reduce -9.4% 0.29% −0.04
BBWI Bath & Body Works Inc. Reduce -11.7% 0.09% −0.04
POCT Innovator U.S. Equity Power Reduce -26.3% 0.11% −0.04
NSC Norfolk Southern Corp. Reduce -14.6% 0.28% −0.04
MCHP Microchip Technology Inc. Reduce -21.4% 0.08% −0.04
IWM iShares Russell 2000 ETF Reduce -0.2% 0.41% −0.03
IEMG iShares Core MSCI Emerging Reduce -21.4% 0.14% −0.03
PYPL PayPal Holdings Inc. Reduce -0.4% 0.10% −0.03
NKE Nike Inc. Class B Reduce -5.0% 0.12% −0.03
JPM JPMorgan Chase & Co. Reduce -6.8% 1.12% −0.02
CDW CDW Corp. Reduce -11.9% 0.10% −0.02
HON Honeywell International Inc. Reduce -2.1% 0.33% −0.02
VTI VG Morningstar TS MKT ETF-US Reduce -2.5% 0.37% −0.02
TJX TJX Companies Inc. Reduce -7.5% 0.34% −0.01
FIS Fidelity National Info Serv Reduce -4.4% 0.12% −0.01
BA The Boeing Co. Reduce -6.6% 0.13% −0.01
LOW Lowe's Cos Inc. Reduce -1.9% 0.21% −0.01
HAL Halliburton Co. Reduce -10.5% 0.06% −0.01
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -0.3% 0.44% −0.01
PFE Pfizer Inc. Reduce -3.8% 0.16% −0.01
DD Dupont DE Nemours Inc. Reduce -7.3% 0.13% −0.01
BIIB Biogen Inc. Reduce -7.6% 0.05% −0.01
MA Mastercard Inc. Class A Reduce -7.7% 0.75% −0.01
CMCSA Comcast Corp. Class A Reduce -5.2% 0.19% −0.01

Portfolio Buys Q4 2024 → Q1 2025

NIC Nicolet Bankshares Inc. Add +5.5% 19.43% +2.18
VOO Vanguard S&P 500 ETF Add +26.4% 2.30% +0.44
SPYV SS SPDR P S&P 500 Value ETF Add +0.5% 11.11% +0.34
AVEM Avantis Emerging Markets Eq Add +4.0% 2.19% +0.19
EFA iShares MSCI Eafe ETF Add +2.5% 1.13% +0.14
AVRE Avantis Real Estate ETF Add +4.7% 1.21% +0.11
VEA Vanguard Ftse Developed ETF Add +1.1% 1.19% +0.11
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +33.3% 0.32% +0.08
WEC WEC Energy Group Inc. Add +2.0% 0.42% +0.08
RTX RTX Corp. Add +50.5% 0.14% +0.06
CVX Chevron Corp. Add +0.3% 0.36% +0.06
JNJ Johnson & Johnson Add +4.2% 0.30% +0.06
CARR Carrier Global Corp. New 0.05% +0.05
XLF SS Financial Select Sector New 0.05% +0.05
VEU Vanguard Ftse All-World Ex-U Add +111.2% 0.09% +0.05
EMR Emerson Electric Co. New 0.05% +0.05
VHT Vanguard Health Care ETF Add +36.7% 0.15% +0.05
ABBV Abbvie Inc. Add +2.8% 0.23% +0.05
VB Vanguard Most SM-Cap ETF-Usd Add +43.4% 0.17% +0.04
ROP Roper Technologies Inc. New 0.04% +0.04
TSCO Tractor Supply Company New 0.04% +0.04
VZ Verizon Communications Inc. New 0.04% +0.04
IWD iShares Russell 1000 Value E Add +4.8% 0.47% +0.04
ZTS Zoetis Inc. New 0.04% +0.04
WFC Wells Fargo & Co. Add +13.4% 0.24% +0.04
IVE iShares S&P 500 Value ETF Add +0.3% 1.23% +0.03
WMT Walmart Inc. Add +9.5% 0.41% +0.03
VWO Vanguard Ftse Emerging Marke Add +27.8% 0.13% +0.03
RSP Invesco S&P 500 Equal Weight Add +27.3% 0.12% +0.03
COP Conocophillips Add +24.6% 0.06% +0.02
EOG EOG Resources Inc. Add +0.5% 0.17% +0.01
AVGO Broadcom Inc. Add +51.7% 0.10% +0.01
GE General Electric Add +1.5% 0.06% +0.01
FDX FedEx Corp. Add +20.3% 0.17% +0.01
ACN Accenture PLC Class A Add +15.0% 0.19% +0.01
AMD Advanced Micro Devices Add +24.2% 0.09% +0.01
BDX Becton Dickinson and Co. Add +0.9% 0.10% +0.00
IBIT iShares Bitcoin Trust ETF Add +13.4% 0.16% +0.00
MAS Masco Corp. Add +4.6% 0.11% +0.00
BLK BlackRock Inc. Add +7.1% 0.16% +0.00
CATH Global X S&P 500 Ca Val ETF Add +3.3% 0.09% +0.00
IWR iShares Russell Mid-Cap ETF Add +0.7% 0.10% −0.00
CAT Caterpillar Inc. Add +6.5% 0.23% −0.00
DIS The Walt Disney Co. Add +7.0% 0.21% −0.01
IJR iShares Core S&P Small-Cap E Add +0.3% 0.11% −0.01
DHR Danaher Corp. Add +1.8% 0.23% −0.02
NOW ServiceNow Inc. Add +11.2% 0.12% −0.02
IVV iShares Core S&P 500 ETF Add +0.3% 1.24% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Add +0.5% 2.54% −0.03
IWF iShares Russell 1000 Growth Add +3.7% 1.14% −0.05

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 612$3.1BSPYM, AAPL, SPYV, AVEM, SPYG
Q1 2026 562$2.7BSPYM, SPYV, AAPL, AVEM, SPYG
Q4 2025 226$624.0MNIC, SPYM, SPYV, VOO, SPYG
Q3 2025 218$622.3MNIC, SPYV, SPYG, VOO, AAPL
Q2 2025 207$578.7MNIC, SPYV, SPYG, VOO, MSFT
Q1 2025 197$498.1MNIC, SPYV, SPYG, AAPL, SPY
Q4 2024 193$512.1MNIC, SPYV, SPYG, AAPL, SPY
Q3 2024 204$496.0MNIC, SPYV, SPYG, AAPL, MSFT
Q2 2024 208$476.7MNIC, SPYV, SPYG, AAPL, MSFT
Q1 2024 216$482.1MNIC, SPYV, SPYG, MSFT, AAPL