| NIC Nicolet Bankshares Inc. | 18.93% | 887,279 | $109.6M | Reduce -0.1% |
| SPYV SS SPDR P S&P 500 Value ETF | 10.00% | 1,106,250 | $57.9M | Add +2.1% |
| SPYG SS SPDR P S&P 500 Growth ETF | 6.49% | 394,092 | $37.6M | Add +4.9% |
| VOO Vanguard S&P 500 ETF | 4.09% | 41,710 | $23.7M | Add +87.2% |
| MSFT Microsoft Corp. | 2.58% | 29,970 | $14.9M | Add +3.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.41% | 22,612 | $14.0M | Add +0.1% |
| AAPL Apple Inc. | 2.38% | 67,041 | $13.8M | Add +3.5% |
| IVW iShares S&P 500 Growth ETF | 2.31% | 121,681 | $13.4M | Add +0.0% |
| AVEM Avantis Emerging Markets Eq | 2.31% | 195,110 | $13.4M | Add +7.8% |
| NVDA Nvidia Corp. | 2.10% | 76,750 | $12.1M | Add +0.8% |
| IVV iShares Core S&P 500 ETF | 1.65% | 15,390 | $9.6M | Add +39.8% |
| VEA Vanguard Ftse Developed ETF | 1.44% | 146,382 | $8.3M | Add +25.8% |
| AMZN Amazon.com Inc. | 1.28% | 33,726 | $7.4M | Add +4.1% |
| JPM JPMorgan Chase & Co. | 1.18% | 23,566 | $6.8M | Add +3.9% |
| AMLP Alerian MLP ETF | 1.17% | 138,087 | $6.7M | Add +2.0% |
| IWF iShares Russell 1000 Growth | 1.15% | 15,719 | $6.7M | Reduce -0.3% |
| AVRE Avantis Real Estate ETF | 1.12% | 147,258 | $6.5M | Add +4.8% |
| COST Costco Wholesale Corp. | 1.09% | 6,360 | $6.3M | Add +0.3% |
| IVE iShares S&P 500 Value ETF | 1.09% | 32,138 | $6.3M | Add +0.3% |
| EFA iShares MSCI Eafe ETF | 1.07% | 69,273 | $6.2M | Add +0.8% |
| AMJB Alerian MLP ETN2044 filed as JPMORGAN CHASE FINL CO LLC | 1.01% | 192,984 | $5.8M | Reduce -5.0% |
| GOOG Alphabet Inc. Class C | 0.89% | 29,085 | $5.2M | Reduce -1.4% |
| META Meta Platforms Inc. Class A | 0.81% | 6,342 | $4.7M | Add +4.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.73% | 13,868 | $4.2M | Add +106.8% |
| MA Mastercard Inc. Class A | 0.65% | 6,662 | $3.7M | Reduce -2.1% |
| GOOGL Alphabet Inc. Class A | 0.64% | 20,868 | $3.7M | Add +2.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.59% | 19,308 | $3.4M | Reduce -0.5% |
| ABT Abbott Laboratories | 0.57% | 24,284 | $3.3M | Add +4.2% |
| PG The Procter & Gamble Co. | 0.54% | 19,647 | $3.1M | Add +2.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.49% | 5,836 | $2.8M | Add +2.7% |
| XOM Exxon Mobil Corp. | 0.48% | 25,763 | $2.8M | Add +1.8% |
| BND Vanguard Total Bond Market | 0.46% | 36,188 | $2.7M | Add +26.6% |
| ORCL Oracle Corp. | 0.46% | 12,084 | $2.6M | Reduce -0.6% |
| HD Home Depot Inc. | 0.45% | 7,125 | $2.6M | Add +1.3% |
| KO The Coca-Cola Co. | 0.43% | 35,216 | $2.5M | Reduce -1.9% |
| WMT Walmart Inc. | 0.41% | 24,433 | $2.4M | Add +5.9% |
| IWD iShares Russell 1000 Value E | 0.41% | 12,215 | $2.4M | Reduce -0.9% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.40% | 8,132 | $2.3M | Reduce -4.7% |
| IWM iShares Russell 2000 ETF | 0.39% | 10,338 | $2.2M | No change |
| PANW Palo Alto Networks Inc. | 0.38% | 10,877 | $2.2M | Reduce -0.0% |
| MCD McDonald's Corp. | 0.38% | 7,526 | $2.2M | Reduce -2.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.38% | 5,012 | $2.2M | Reduce -6.7% |
| CRM Salesforce Inc. | 0.36% | 7,664 | $2.1M | Reduce -0.2% |
| ETN Eaton Corp. PLC | 0.36% | 5,774 | $2.1M | Add +5.5% |
| WEC WEC Energy Group Inc. | 0.35% | 19,370 | $2.0M | Reduce -0.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.35% | 7,180 | $2.0M | Add +15.4% |
| CMG Chipotle Mexican Grill Inc. | 0.32% | 33,324 | $1.9M | Reduce -10.9% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.32% | 11,357 | $1.9M | Add +30.4% |
| HON Honeywell International Inc. | 0.31% | 7,797 | $1.8M | Add +0.6% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.30% | 14,268 | $1.8M | Add +3.8% |
| DE Deere & Co. | 0.30% | 3,450 | $1.8M | Add +2.7% |
| ADBE Adobe Inc. | 0.30% | 4,497 | $1.7M | Add +0.5% |
| VXUS Vanguard Total Intl Stock | 0.30% | 24,918 | $1.7M | Add +24.5% |
| GD General Dynamics Corp. | 0.30% | 5,881 | $1.7M | Add +6.0% |
| ADI Analog Devices Inc. | 0.30% | 7,196 | $1.7M | Add +0.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.29% | 3,095 | $1.7M | Add +4.1% |
| CSCO Cisco Systems Inc. | 0.29% | 24,406 | $1.7M | Add +1.8% |
| GUNR NT Mstar GLBL NR ETF | 0.28% | 40,516 | $1.6M | Add +53.3% |
| CVX Chevron Corp. | 0.28% | 11,284 | $1.6M | Add +4.9% |
| JNJ Johnson & Johnson | 0.28% | 10,491 | $1.6M | Add +18.0% |
| NSC Norfolk Southern Corp. | 0.27% | 6,066 | $1.6M | Add +4.7% |
| SNDR Schneider National Inc. Class B | 0.26% | 62,949 | $1.5M | Add +12.4% |
| ICE Intercontinental Exchange Inc. | 0.25% | 7,804 | $1.4M | Reduce -13.0% |
| DFAC Dimensional US Core Equity 2 | 0.23% | 37,807 | $1.4M | Reduce -1.6% |
| MDLZ Mondelez International Inc. Class A | 0.23% | 20,089 | $1.4M | Add +1.7% |
| WFC Wells Fargo & Co. | 0.23% | 16,879 | $1.4M | Reduce -0.1% |
| CAT Caterpillar Inc. | 0.23% | 3,444 | $1.3M | Reduce -1.5% |
| V Visa Inc. Class A | 0.23% | 3,735 | $1.3M | Add +1.6% |
| INTU Intuit Inc. | 0.23% | 1,656 | $1.3M | Add +1.0% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.22% | 16,831 | $1.3M | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.21% | 9,992 | $1.2M | Reduce -4.3% |
| COR Cencora Inc. | 0.21% | 3,983 | $1.2M | Add +1.8% |
| SCHW Schwab (charles) Corp. | 0.21% | 13,049 | $1.2M | Add +0.8% |
| IBIT iShares Bitcoin Trust ETF | 0.20% | 19,014 | $1.2M | Add +9.9% |
| VOOG Vanguard S&P 500 Growth ETF | 0.19% | 2,841 | $1.1M | No change |
| LLY Eli Lilly & Co. | 0.19% | 1,444 | $1.1M | Add +17.6% |
| AVGO Broadcom Inc. | 0.19% | 4,076 | $1.1M | Add +36.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.19% | 3,804 | $1.1M | Reduce -2.6% |
| BX Blackstone Inc. | 0.19% | 7,313 | $1.1M | Add +11.0% |
| AMT American Tower Corp. | 0.19% | 4,865 | $1.1M | Add +0.1% |
| LOW Lowe's Cos Inc. | 0.18% | 4,775 | $1.1M | Add +6.1% |
| BFC Bank First Corp. | 0.18% | 8,914 | $1.0M | No change |
| NEE Nextera Energy Inc. | 0.18% | 14,978 | $1.0M | Reduce -9.1% |
| IWB iShares Russell 1000 ETF | 0.18% | 3,057 | $1.0M | Add +3.1% |
| IEMG iShares Core MSCI Emerging | 0.18% | 17,062 | $1.0M | Add +28.9% |
| PM Philip Morris International | 0.17% | 5,558 | $1.0M | Reduce -0.7% |
| ABBV Abbvie Inc. | 0.17% | 5,412 | $1.0M | Reduce -0.6% |
| DHR Danaher Corp. | 0.17% | 5,059 | $999K | Reduce -10.1% |
| BMY Bristol-Myers Squibb Co. | 0.17% | 21,216 | $982K | Reduce -4.6% |
| ACN Accenture PLC Class A | 0.17% | 3,269 | $977K | Add +8.1% |
| GWW WW Grainger Inc. filed as GRAINGER W W INC | 0.17% | 936 | $974K | Reduce -28.7% |
| GSK GSK PLC-Spon ADR | 0.17% | 25,119 | $965K | Add +4.7% |
| IWS iShares Russell Mid-Cap Valu | 0.17% | 7,292 | $964K | Add +175.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.17% | 4,055 | $961K | Add +9.4% |
| RTX RTX Corp. | 0.17% | 6,554 | $957K | Add +28.0% |
| VWO Vanguard Ftse Emerging Marke | 0.17% | 19,330 | $956K | Add +39.0% |
| BLK BlackRock Inc. | 0.17% | 910 | $955K | Add +8.1% |
| PEP Pepsico Inc. | 0.16% | 7,207 | $952K | Reduce -2.6% |
| LRCX Lam Research Corp. | 0.16% | 9,760 | $950K | No change |
| CMCSA Comcast Corp. Class A | 0.16% | 26,391 | $942K | Add +0.8% |
| TFC Truist Financial Corp. | 0.15% | 20,792 | $894K | Reduce -11.1% |
| FISV Fiserv Inc. | 0.15% | 5,076 | $875K | Add +4.3% |
| NFLX Netflix Inc. | 0.15% | 650 | $870K | Add +20.4% |
| IJH iShares Core S&P Midcap ETF | 0.15% | 13,914 | $863K | Add +17.8% |
| YLD Principal Act Hi YLD ETF | 0.15% | 44,033 | $853K | New |
| PFE Pfizer Inc. | 0.15% | 34,766 | $843K | Add +8.4% |
| IWP iShares Russell Mid-Cap Grow | 0.15% | 6,057 | $840K | Add +19.2% |
| AGG iShares Core U.S. Aggregate | 0.14% | 8,325 | $826K | New |
| BA The Boeing Co. | 0.14% | 3,896 | $816K | Reduce -1.0% |
| MRSH Marsh & McLennan Cos | 0.14% | 3,712 | $812K | Add +22.7% |
| AMD Advanced Micro Devices | 0.14% | 5,700 | $809K | Add +30.2% |
| CVS CVS Health Corp. | 0.14% | 11,704 | $807K | Add +24.2% |
| EOG EOG Resources Inc. | 0.14% | 6,566 | $785K | Add +2.3% |
| NOW ServiceNow Inc. | 0.14% | 761 | $782K | Add +5.0% |
| UNP Union Pacific Corp. | 0.13% | 3,326 | $765K | Add +9.4% |
| FDX FedEx Corp. | 0.13% | 3,311 | $753K | Reduce -1.9% |
| UNH Unitedhealth Group Inc. | 0.13% | 2,351 | $733K | Add +1.1% |
| TMO Thermo Fisher Scientific Inc. | 0.12% | 1,738 | $705K | Add +2.4% |
| MDY State Street SPDR S&P Midcap | 0.12% | 1,242 | $704K | Reduce -0.1% |
| VHT Vanguard Health Care ETF | 0.12% | 2,832 | $703K | No change |
| NKE Nike Inc. Class B | 0.12% | 9,843 | $699K | Add +3.0% |
| RSP Invesco S&P 500 Equal Weight | 0.12% | 3,675 | $668K | Add +5.0% |
| PYPL PayPal Holdings Inc. | 0.11% | 8,836 | $657K | Add +18.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.11% | 9,726 | $654K | Add +27.2% |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.11% | 19,217 | $650K | Add +1.3% |
| FIS Fidelity National Info Serv | 0.11% | 7,896 | $643K | No change |
| APH Amphenol Corp. Class A | 0.11% | 6,440 | $636K | No change |
| GS Goldman Sachs Group Inc. | 0.11% | 893 | $632K | Add +25.9% |
| MUB iShares National Muni Bond E | 0.11% | 6,028 | $630K | Add +2.9% |
| VXF Vanguard Extended Market ETF | 0.11% | 3,250 | $626K | New |
| IJR iShares Core S&P Small-Cap E | 0.11% | 5,643 | $617K | Add +4.7% |
| FCX Freeport-McMoran Inc. | 0.10% | 13,943 | $604K | Add +5.4% |
| JMBS Janus Henderson Mortg Backed | 0.10% | 12,684 | $571K | New |
| ORLY O'reilly Automotive Inc. | 0.10% | 6,180 | $557K | No change |
| EVRG Evergy Inc. | 0.10% | 8,000 | $551K | No change |
| DD Dupont DE Nemours Inc. | 0.09% | 7,882 | $541K | Reduce -7.5% |
| BDX Becton Dickinson and Co. | 0.09% | 3,091 | $532K | Add +36.8% |
| ZBH Zimmer Biomet Holdings Inc. | 0.09% | 5,789 | $528K | Add +9.3% |
| IWR iShares Russell Mid-Cap ETF | 0.09% | 5,644 | $519K | Add +0.7% |
| DFUS Dimensional US Eq MKT ETF | 0.09% | 7,736 | $518K | No change |
| CARR Carrier Global Corp. | 0.09% | 6,987 | $511K | Add +67.0% |
| CDW CDW Corp. | 0.09% | 2,861 | $511K | Reduce -11.6% |
| DVY iShares Select Dividend ETF | 0.09% | 3,810 | $506K | Reduce -3.8% |
| CATH Global X S&P 500 Ca Val ETF | 0.09% | 6,668 | $503K | Add +1.5% |
| ITW Illinois Tool Works | 0.09% | 2,017 | $499K | No change |
| LIN Linde PLC | 0.08% | 1,047 | $491K | Add +10.3% |
| MRK Merck & Co. Inc. | 0.08% | 6,169 | $488K | Add +2.0% |
| CPRT Copart Inc. | 0.08% | 9,724 | $477K | Add +1.9% |
| SDY SS SPDR S&P Dividend ETF | 0.08% | 3,489 | $474K | No change |
| TLH iShares 10-20 Year Treasury | 0.08% | 4,612 | $469K | Reduce -54.4% |
| IGF iShares Global Infrastructur | 0.08% | 7,729 | $458K | Add +40.9% |
| BBWI Bath & Body Works Inc. | 0.08% | 15,241 | $457K | Add +0.1% |
| VGT Vanguard Info Tech ETF | 0.08% | 664 | $440K | No change |
| YUM Yum! Brands Inc. | 0.07% | 2,923 | $433K | No change |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.07% | 14,342 | $432K | Add +39.4% |
| AFL Aflac Inc. | 0.07% | 4,087 | $431K | Add +8.9% |
| LMT Lockheed Martin Corp. | 0.07% | 926 | $429K | Add +10.8% |
| GE General Electric filed as GE AEROSPACE | 0.07% | 1,636 | $421K | Add +18.9% |
| DLN Wisdomtree US Largecap Divid | 0.07% | 5,084 | $418K | No change |
| QCOM Qualcomm Inc. | 0.07% | 2,591 | $413K | Add +22.9% |
| ICF iShares Select U.S. REIT ETF | 0.07% | 6,680 | $409K | No change |
| CSX CSX Corp. | 0.07% | 12,394 | $404K | Reduce -4.9% |
| AMGN Amgen Inc. | 0.07% | 1,420 | $396K | Add +7.0% |
| GLD SPDR Gold Shares | 0.07% | 1,298 | $396K | No change |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.07% | 4,826 | $394K | Add +38.6% |
| XLK SS Technology Select Sector | 0.07% | 1,545 | $391K | Add +54.5% |
| EMR Emerson Electric Co. | 0.06% | 2,814 | $375K | Add +22.4% |
| BOND PIMCO Active Bond Exchange-T | 0.06% | 4,063 | $375K | New |
| MCHP Microchip Technology Inc. | 0.06% | 5,278 | $371K | Reduce -32.0% |
| SCZ iShares MSCI Eafe Small-Cap | 0.06% | 5,092 | $370K | Add +34.6% |
| KMB Kimberly-Clark Corp. | 0.06% | 2,841 | $366K | Reduce -0.5% |
| IWN iShares Russell 2000 Value E | 0.06% | 2,289 | $361K | New |
| MAS Masco Corp. | 0.06% | 5,596 | $360K | Reduce -30.1% |
| BIIB Biogen Inc. | 0.06% | 2,790 | $350K | Add +53.6% |
| SSNC Ss&c Technologies Holdings | 0.06% | 4,063 | $336K | No change |
| EFX Equifax Inc. | 0.06% | 1,290 | $335K | No change |
| SBUX Starbucks Corp. | 0.06% | 3,642 | $334K | No change |
| AMAT Applied Materials Inc. | 0.06% | 1,800 | $330K | Reduce -6.0% |
| SCHF Schwab Intl Equity ETF | 0.05% | 14,176 | $313K | No change |
| VGSH Vanguard Short-Term Treasury | 0.05% | 5,164 | $304K | New |
| SYK Stryker Corp. | 0.05% | 708 | $280K | No change |
| XLF SS Financial Select Sector | 0.05% | 5,330 | $279K | No change |
| COP Conocophillips | 0.05% | 3,098 | $278K | Add +4.4% |
| WH Wyndham Hotels & Resorts Inc. | 0.05% | 3,415 | $277K | Reduce -9.3% |
| VRTX Vertex Pharmaceuticals Inc. | 0.05% | 617 | $275K | No change |
| VYM Vanguard High DVD Yield ETF | 0.05% | 2,010 | $268K | New |
| IEFA iShares Core MSCI Eafe ETF | 0.05% | 3,180 | $265K | New |
| MO Altria Group Inc. | 0.05% | 4,466 | $262K | Add +2.1% |
| SPGI S&P Global Inc. | 0.05% | 495 | $261K | No change |
| AWK American Water Works Co. Inc. | 0.05% | 1,875 | $261K | No change |
| AOS Smith (a.o.) Corp. | 0.04% | 3,900 | $256K | No change |
| INTC Intel Corp. | 0.04% | 11,281 | $253K | Add +5.9% |
| ACIW Aci Worldwide Inc. | 0.04% | 5,387 | $247K | No change |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.04% | 863 | $245K | No change |
| CI The Cigna Group | 0.04% | 741 | $245K | No change |
| PSX Phillips 66 | 0.04% | 1,971 | $235K | No change |
| HAL Halliburton Co. | 0.04% | 11,531 | $235K | Reduce -5.4% |
| T AT&T Inc. | 0.04% | 7,900 | $229K | Reduce -16.6% |
| AMP Ameriprise Financial Inc. | 0.04% | 425 | $227K | New |
| PFG Principal Financial Group | 0.04% | 2,845 | $226K | No change |
| XLE SS Energy Select Sector | 0.04% | 2,605 | $221K | Add +8.1% |
| OVL Overlay Shares Large Cap Eq | 0.04% | 4,425 | $214K | New |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.04% | 5,178 | $210K | New |
| EFV iShares MSCI Eafe Value ETF | 0.04% | 3,238 | $206K | New |
| VZ Verizon Communications Inc. | 0.04% | 4,715 | $204K | Add +5.0% |
| VGLT Vanguard Long-Term Treasury | 0.03% | 3,579 | $201K | Reduce -28.9% |
| ROP Roper Technologies Inc. | 0.03% | 353 | $200K | Reduce -2.2% |