| NIC Nicolet Bankshares Inc. | 19.17% | 887,044 | $119.3M | Reduce -0.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 9.41% | 1,058,711 | $58.6M | Reduce -4.3% |
| SPYG SS SPDR P S&P 500 Growth ETF | 6.54% | 389,108 | $40.7M | Reduce -1.3% |
| VOO Vanguard S&P 500 ETF | 4.22% | 42,910 | $26.3M | Add +2.9% |
| AAPL Apple Inc. | 2.72% | 66,541 | $16.9M | Reduce -0.8% |
| MSFT Microsoft Corp. | 2.52% | 30,288 | $15.7M | Add +1.1% |
| AVEM Avantis Emerging Markets Eq | 2.44% | 201,816 | $15.2M | Add +3.4% |
| NVDA Nvidia Corp. | 2.28% | 75,931 | $14.2M | Reduce -1.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 2.16% | 20,134 | $13.4M | Reduce -11.0% |
| IVW iShares S&P 500 Growth ETF | 2.09% | 107,585 | $13.0M | Reduce -11.6% |
| IVV iShares Core S&P 500 ETF | 1.57% | 14,593 | $9.8M | Reduce -5.2% |
| VEA Vanguard Ftse Developed ETF | 1.53% | 158,496 | $9.5M | Add +8.3% |
| AVRE Avantis Real Estate ETF | 1.32% | 184,695 | $8.2M | Add +25.4% |
| JPM JPMorgan Chase & Co. | 1.21% | 23,860 | $7.5M | Add +1.3% |
| AMZN Amazon.com Inc. | 1.21% | 34,263 | $7.5M | Add +1.6% |
| GOOG Alphabet Inc. Class C | 1.12% | 28,500 | $6.9M | Reduce -2.0% |
| IWF iShares Russell 1000 Growth | 1.11% | 14,770 | $6.9M | Reduce -6.0% |
| EFA iShares MSCI Eafe ETF | 1.01% | 67,256 | $6.3M | Reduce -2.9% |
| AMLP Alerian MLP ETF | 0.99% | 130,978 | $6.1M | Reduce -5.2% |
| COST Costco Wholesale Corp. | 0.95% | 6,417 | $5.9M | Add +0.9% |
| AMJB Alerian MLP ETN2044 filed as JPMORGAN CHASE FINL CO LLC | 0.93% | 194,978 | $5.8M | Add +1.0% |
| IVE iShares S&P 500 Value ETF | 0.89% | 26,794 | $5.5M | Reduce -16.6% |
| GOOGL Alphabet Inc. Class A | 0.83% | 21,323 | $5.2M | Add +2.2% |
| META Meta Platforms Inc. Class A | 0.79% | 6,736 | $4.9M | Add +6.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.78% | 14,739 | $4.8M | Add +6.3% |
| MA Mastercard Inc. Class A | 0.61% | 6,708 | $3.8M | Add +0.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.58% | 19,251 | $3.6M | Reduce -0.3% |
| ORCL Oracle Corp. | 0.56% | 12,393 | $3.5M | Add +2.6% |
| ABT Abbott Laboratories | 0.53% | 24,797 | $3.3M | Add +2.1% |
| PG The Procter & Gamble Co. | 0.48% | 19,434 | $3.0M | Reduce -1.1% |
| XOM Exxon Mobil Corp. | 0.48% | 26,328 | $3.0M | Add +2.2% |
| HD Home Depot Inc. | 0.47% | 7,223 | $2.9M | Add +1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.47% | 5,756 | $2.9M | Reduce -1.4% |
| WMT Walmart Inc. | 0.41% | 24,849 | $2.6M | Add +1.7% |
| IWD iShares Russell 1000 Value E | 0.40% | 12,215 | $2.5M | No change |
| IWM iShares Russell 2000 ETF | 0.39% | 10,017 | $2.4M | Reduce -3.1% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.39% | 7,863 | $2.4M | Reduce -3.3% |
| KO The Coca-Cola Co. | 0.39% | 36,468 | $2.4M | Add +3.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.39% | 5,012 | $2.4M | No change |
| MCD McDonald's Corp. | 0.37% | 7,660 | $2.3M | Add +1.8% |
| ETN Eaton Corp. PLC | 0.37% | 6,160 | $2.3M | Add +6.7% |
| PANW Palo Alto Networks Inc. | 0.36% | 10,975 | $2.2M | Add +0.9% |
| WEC WEC Energy Group Inc. | 0.36% | 19,344 | $2.2M | Reduce -0.1% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.35% | 12,484 | $2.2M | Add +9.9% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.35% | 15,074 | $2.2M | Add +5.7% |
| JNJ Johnson & Johnson | 0.34% | 11,458 | $2.1M | Add +9.2% |
| CAT Caterpillar Inc. | 0.33% | 4,320 | $2.1M | Add +25.4% |
| GD General Dynamics Corp. | 0.33% | 5,987 | $2.0M | Add +1.8% |
| VXUS Vanguard Total Intl Stock | 0.32% | 26,688 | $2.0M | Add +7.1% |
| NSC Norfolk Southern Corp. | 0.30% | 6,259 | $1.9M | Add +3.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.30% | 6,381 | $1.9M | Reduce -11.1% |
| ADI Analog Devices Inc. | 0.30% | 7,536 | $1.9M | Add +4.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.30% | 3,075 | $1.8M | Reduce -0.7% |
| CRM Salesforce Inc. | 0.29% | 7,499 | $1.8M | Reduce -2.1% |
| CVX Chevron Corp. | 0.28% | 11,282 | $1.8M | Reduce -0.0% |
| ADBE Adobe Inc. | 0.28% | 4,926 | $1.7M | Add +9.5% |
| CSCO Cisco Systems Inc. | 0.27% | 24,861 | $1.7M | Add +1.9% |
| IJH iShares Core S&P Midcap ETF | 0.27% | 25,914 | $1.7M | Add +86.2% |
| HON Honeywell International Inc. | 0.27% | 8,033 | $1.7M | Add +3.0% |
| CWI State Street SPDR MSCI Acwi | 0.27% | 47,928 | $1.7M | New |
| DE Deere & Co. | 0.26% | 3,595 | $1.6M | Add +4.2% |
| AVGO Broadcom Inc. | 0.26% | 4,946 | $1.6M | Add +21.3% |
| BND Vanguard Total Bond Market | 0.26% | 21,423 | $1.6M | Reduce -40.8% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.25% | 19,350 | $1.6M | Add +15.0% |
| COR Cencora Inc. | 0.25% | 4,932 | $1.5M | Add +23.8% |
| RTX RTX Corp. | 0.24% | 8,760 | $1.5M | Add +33.7% |
| DFAC Dimensional US Core Equity 2 | 0.23% | 37,742 | $1.5M | Reduce -0.2% |
| MDLZ Mondelez International Inc. Class A | 0.22% | 22,220 | $1.4M | Add +10.6% |
| SCHW Schwab (charles) Corp. | 0.22% | 14,429 | $1.4M | Add +10.6% |
| BX Blackstone Inc. | 0.22% | 7,917 | $1.4M | Add +8.3% |
| SNDR Schneider National Inc. Class B | 0.21% | 62,949 | $1.3M | No change |
| ABBV Abbvie Inc. | 0.21% | 5,708 | $1.3M | Add +5.5% |
| WFC Wells Fargo & Co. | 0.21% | 15,710 | $1.3M | Reduce -6.9% |
| LRCX Lam Research Corp. | 0.21% | 9,760 | $1.3M | No change |
| INTU Intuit Inc. | 0.21% | 1,903 | $1.3M | Add +14.9% |
| LOW Lowe's Cos Inc. | 0.21% | 5,125 | $1.3M | Add +7.3% |
| IBIT iShares Bitcoin Trust ETF | 0.21% | 19,771 | $1.3M | Add +4.0% |
| ICE Intercontinental Exchange Inc. | 0.21% | 7,600 | $1.3M | Reduce -2.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.21% | 5,035 | $1.3M | Add +24.2% |
| V Visa Inc. Class A | 0.20% | 3,735 | $1.3M | No change |
| NEE Nextera Energy Inc. | 0.20% | 16,766 | $1.3M | Add +11.9% |
| CMG Chipotle Mexican Grill Inc. | 0.20% | 31,674 | $1.2M | Reduce -5.0% |
| VOOG Vanguard S&P 500 Growth ETF | 0.20% | 2,841 | $1.2M | No change |
| GUNR NT Mstar GLBL NR ETF | 0.20% | 27,975 | $1.2M | Reduce -30.9% |
| NFLX Netflix Inc. | 0.20% | 1,016 | $1.2M | Add +56.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.19% | 10,367 | $1.2M | Add +3.8% |
| AMD Advanced Micro Devices | 0.19% | 7,254 | $1.2M | Add +27.3% |
| PFE Pfizer Inc. | 0.19% | 45,392 | $1.2M | Add +30.6% |
| AMT American Tower Corp. | 0.18% | 5,886 | $1.1M | Add +21.0% |
| GSK GSK PLC-Spon ADR | 0.18% | 26,212 | $1.1M | Add +4.3% |
| IWB iShares Russell 1000 ETF | 0.18% | 3,057 | $1.1M | No change |
| YLD Principal Act Hi YLD ETF | 0.17% | 55,621 | $1.1M | Add +26.3% |
| BFC Bank First Corp. | 0.17% | 8,914 | $1.1M | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.17% | 3,731 | $1.1M | Reduce -1.9% |
| LLY Eli Lilly & Co. | 0.17% | 1,378 | $1.1M | Reduce -4.6% |
| PEP Pepsico Inc. | 0.17% | 7,359 | $1.0M | Add +2.1% |
| IWS iShares Russell Mid-Cap Valu | 0.16% | 7,292 | $1.0M | No change |
| DHR Danaher Corp. | 0.16% | 4,922 | $976K | Reduce -2.7% |
| AGG iShares Core U.S. Aggregate | 0.15% | 9,489 | $951K | Add +14.0% |
| PM Philip Morris International | 0.14% | 5,524 | $896K | Reduce -0.6% |
| UNH Unitedhealth Group Inc. | 0.14% | 2,559 | $884K | Add +8.8% |
| BA The Boeing Co. | 0.14% | 4,075 | $880K | Add +4.6% |
| CVS CVS Health Corp. | 0.14% | 11,600 | $875K | Reduce -0.9% |
| IWP iShares Russell Mid-Cap Grow | 0.14% | 6,057 | $863K | No change |
| IEMG iShares Core MSCI Emerging | 0.14% | 12,980 | $856K | Reduce -23.9% |
| CMCSA Comcast Corp. Class A | 0.14% | 26,846 | $844K | Add +1.7% |
| RSP Invesco S&P 500 Equal Weight | 0.13% | 4,425 | $839K | Add +20.4% |
| UNP Union Pacific Corp. | 0.13% | 3,481 | $823K | Add +4.7% |
| TMO Thermo Fisher Scientific Inc. | 0.13% | 1,678 | $814K | Reduce -3.5% |
| EOG EOG Resources Inc. | 0.13% | 7,207 | $808K | Add +9.8% |
| VWO Vanguard Ftse Emerging Marke | 0.13% | 14,614 | $792K | Reduce -24.4% |
| VEU Vanguard Ftse All-World Ex-U | 0.13% | 10,901 | $778K | Add +12.1% |
| VXF Vanguard Extended Market ETF | 0.12% | 3,695 | $774K | Add +13.7% |
| GWW WW Grainger Inc. filed as GRAINGER W W INC | 0.12% | 804 | $766K | Reduce -14.1% |
| GS Goldman Sachs Group Inc. | 0.12% | 956 | $761K | Add +7.0% |
| MDY State Street SPDR S&P Midcap | 0.12% | 1,241 | $740K | Reduce -0.1% |
| BMY Bristol-Myers Squibb Co. | 0.12% | 16,361 | $738K | Reduce -22.9% |
| VHT Vanguard Health Care ETF | 0.12% | 2,832 | $735K | No change |
| NOW ServiceNow Inc. | 0.12% | 794 | $731K | Add +4.3% |
| MRSH Marsh & McLennan Cos | 0.12% | 3,605 | $727K | Reduce -2.9% |
| VGSH Vanguard Short-Term Treasury | 0.12% | 12,204 | $718K | Add +136.3% |
| APH Amphenol Corp. Class A | 0.11% | 5,744 | $711K | Reduce -10.8% |
| PYPL PayPal Holdings Inc. | 0.11% | 10,355 | $694K | Add +17.2% |
| CARR Carrier Global Corp. | 0.11% | 11,628 | $694K | Add +66.4% |
| NKE Nike Inc. Class B | 0.11% | 9,705 | $677K | Reduce -1.4% |
| BLK BlackRock Inc. | 0.11% | 580 | $676K | Reduce -36.3% |
| ACN Accenture PLC Class A | 0.11% | 2,725 | $672K | Reduce -16.6% |
| IJR iShares Core S&P Small-Cap E | 0.11% | 5,611 | $667K | Reduce -0.6% |
| ORLY O'reilly Automotive Inc. | 0.11% | 6,180 | $666K | No change |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.11% | 19,141 | $658K | Reduce -0.4% |
| FISV Fiserv Inc. | 0.11% | 5,076 | $654K | No change |
| IGF iShares Global Infrastructur | 0.10% | 10,470 | $640K | Add +35.5% |
| JMBS Janus Henderson Mortg Backed | 0.10% | 13,823 | $631K | Add +9.0% |
| UITB Victoryshares Core Intermedi | 0.10% | 12,900 | $613K | New |
| EVRG Evergy Inc. | 0.10% | 8,000 | $608K | No change |
| C Citigroup Inc. | 0.10% | 5,990 | $608K | New |
| DD Dupont DE Nemours Inc. | 0.10% | 7,720 | $601K | Reduce -2.1% |
| MUB iShares National Muni Bond E | 0.09% | 5,527 | $589K | Reduce -8.3% |
| FIS Fidelity National Info Serv | 0.09% | 8,746 | $577K | Add +10.8% |
| DFUS Dimensional US Eq MKT ETF | 0.09% | 7,736 | $560K | No change |
| BDX Becton Dickinson and Co. | 0.09% | 2,968 | $556K | Reduce -4.0% |
| FCX Freeport-McMoran Inc. | 0.09% | 14,153 | $555K | Add +1.5% |
| MRK Merck & Co. Inc. | 0.09% | 6,529 | $548K | Add +5.8% |
| IWR iShares Russell Mid-Cap ETF | 0.09% | 5,644 | $545K | No change |
| CATH Global X S&P 500 Ca Val ETF | 0.09% | 6,668 | $540K | No change |
| ITW Illinois Tool Works | 0.08% | 2,017 | $526K | No change |
| ZBH Zimmer Biomet Holdings Inc. | 0.08% | 5,256 | $518K | Reduce -9.2% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.08% | 15,092 | $504K | Add +5.2% |
| VGT Vanguard Info Tech ETF | 0.08% | 664 | $496K | No change |
| GE General Electric filed as GE AEROSPACE | 0.08% | 1,636 | $492K | No change |
| LMT Lockheed Martin Corp. | 0.08% | 963 | $481K | Add +4.0% |
| YUM Yum! Brands Inc. | 0.08% | 3,123 | $475K | Add +6.8% |
| LIN Linde PLC | 0.08% | 997 | $474K | Reduce -4.8% |
| TFC Truist Financial Corp. | 0.07% | 9,988 | $457K | Reduce -52.0% |
| AFL Aflac Inc. | 0.07% | 4,087 | $457K | No change |
| FDX FedEx Corp. | 0.07% | 1,917 | $452K | Reduce -42.1% |
| IWN iShares Russell 2000 Value E | 0.07% | 2,511 | $444K | Add +9.7% |
| DLN Wisdomtree US Largecap Divid | 0.07% | 5,084 | $442K | No change |
| CSX CSX Corp. | 0.07% | 12,394 | $440K | No change |
| CPRT Copart Inc. | 0.07% | 9,724 | $437K | No change |
| XLK SS Technology Select Sector | 0.07% | 1,545 | $435K | No change |
| QCOM Qualcomm Inc. | 0.07% | 2,591 | $431K | No change |
| KKR KKR & Co. Inc. | 0.07% | 3,287 | $427K | New |
| GLD SPDR Gold Shares | 0.07% | 1,198 | $426K | Reduce -7.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.07% | 4,826 | $421K | No change |
| TPR Tapestry Inc. | 0.07% | 3,708 | $420K | New |
| BOND PIMCO Active Bond Exchange-T | 0.07% | 4,484 | $419K | Add +10.4% |
| ICF iShares Select U.S. REIT ETF | 0.07% | 6,680 | $412K | No change |
| COP Conocophillips | 0.06% | 4,245 | $402K | Add +37.0% |
| AMGN Amgen Inc. | 0.06% | 1,410 | $398K | Reduce -0.7% |
| BIIB Biogen Inc. | 0.06% | 2,792 | $391K | Add +0.1% |
| SDY SS SPDR S&P Dividend ETF | 0.06% | 2,673 | $374K | Reduce -23.4% |
| INTC Intel Corp. | 0.06% | 11,107 | $373K | Reduce -1.5% |
| EMR Emerson Electric Co. | 0.06% | 2,814 | $369K | No change |
| AMAT Applied Materials Inc. | 0.06% | 1,800 | $369K | No change |
| MAS Masco Corp. | 0.06% | 5,210 | $367K | Reduce -6.9% |
| SSNC Ss&c Technologies Holdings | 0.06% | 4,063 | $361K | No change |
| DVY iShares Select Dividend ETF | 0.06% | 2,475 | $352K | Reduce -35.0% |
| TLH iShares 10-20 Year Treasury | 0.06% | 3,385 | $349K | Reduce -26.6% |
| KMB Kimberly-Clark Corp. | 0.05% | 2,748 | $342K | Reduce -3.3% |
| EFX Equifax Inc. | 0.05% | 1,260 | $323K | Reduce -2.3% |
| SCHF Schwab Intl Equity ETF | 0.05% | 13,576 | $316K | Reduce -4.2% |
| SBUX Starbucks Corp. | 0.05% | 3,642 | $308K | No change |
| MCHP Microchip Technology Inc. | 0.05% | 4,688 | $301K | Reduce -11.2% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.05% | 1,013 | $298K | Add +17.4% |
| MO Altria Group Inc. | 0.05% | 4,466 | $295K | No change |
| XLF SS Financial Select Sector | 0.05% | 5,330 | $287K | No change |
| AOS Smith (a.o.) Corp. | 0.05% | 3,900 | $286K | No change |
| ACIW Aci Worldwide Inc. | 0.05% | 5,387 | $284K | No change |
| IEFA iShares Core MSCI Eafe ETF | 0.04% | 3,180 | $278K | No change |
| BBWI Bath & Body Works Inc. | 0.04% | 10,444 | $269K | Reduce -31.5% |
| PSX Phillips 66 | 0.04% | 1,971 | $268K | No change |
| AWK American Water Works Co. Inc. | 0.04% | 1,875 | $261K | No change |
| WH Wyndham Hotels & Resorts Inc. | 0.04% | 3,265 | $261K | Reduce -4.4% |
| SYK Stryker Corp. | 0.04% | 693 | $256K | Reduce -2.1% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.04% | 3,080 | $246K | New |
| VRTX Vertex Pharmaceuticals Inc. | 0.04% | 617 | $242K | No change |
| SPGI S&P Global Inc. | 0.04% | 495 | $241K | No change |
| VZ Verizon Communications Inc. | 0.04% | 5,465 | $240K | Add +15.9% |
| SNPS Synopsys Inc. | 0.04% | 482 | $238K | New |
| PFG Principal Financial Group | 0.04% | 2,845 | $236K | No change |
| APD Air Products & Chemicals Inc. | 0.04% | 859 | $234K | New |
| XLE SS Energy Select Sector | 0.04% | 2,605 | $233K | No change |
| OVL Overlay Shares Large Cap Eq | 0.04% | 4,425 | $232K | No change |
| TSLA Tesla Inc. | 0.04% | 519 | $231K | New |
| SCZ iShares MSCI Eafe Small-Cap | 0.04% | 2,889 | $222K | Reduce -43.3% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.04% | 5,178 | $222K | No change |
| EFV iShares MSCI Eafe Value ETF | 0.04% | 3,238 | $220K | No change |
| JPST JPMorgan Ultra-Short Income | 0.04% | 4,303 | $218K | New |
| CDW CDW Corp. | 0.03% | 1,348 | $215K | Reduce -52.9% |
| TSCO Tractor Supply Company | 0.03% | 3,750 | $213K | New |
| ASML ASML Holding NV-NY Reg SHS | 0.03% | 219 | $212K | New |
| LHX L3HARRIS Technologies Inc. | 0.03% | 694 | $212K | New |
| T AT&T Inc. | 0.03% | 7,495 | $212K | Reduce -5.1% |
| TPLC Timothy PLN US LRG/Mid Cap | 0.03% | 4,544 | $210K | New |
| FBTC Fidelity Wise Origin Bitcoin | 0.03% | 2,076 | $207K | New |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.03% | 2,008 | $206K | New |
| GEV GE Vernova Inc. | 0.03% | 331 | $204K | New |