PCA Investment Advisory Services Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 13, 2024), PCA Investment Advisory Services Inc. reported 139 stock positions worth $190.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 11.9% of the portfolio, followed by iShares Core S&P U.S. Value (IUSV, 7.8%) and iShares Core S&P U.S. Growth (IUSG, 6.4%). Compared with Q1 2024, it opened 12 new positions, sold out of 8, added to 73 and reduced 43. The biggest buy was a new position in Dimensional US Small Cap ETF (DFAS) and the biggest sale iShares Russell 2000 ETF (IWM, shares −89%).

Most Recent 13F
Q2 2026
Location
CINCINNATI, OH
CIK
0001977044
Portfolio Value
$190.9M (Q2 2024)
SEC Filing
0001977044-24-000002 ↗ filed Aug 13, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $177.9M Q1 2024 Q2 2024: $190.9M $190.9M Q2 2024 Q3 2024: $212.3M Q3 2024 Q4 2024: $216.0M Q4 2024 Q1 2025: $189.1M Q1 2025 Q2 2025: $237.3M Q2 2025 Q3 2025: $270.3M Q3 2025 Q4 2025: $286.0M Q4 2025 Q1 2026: $299.7M Q1 2026 Q2 2026: $358.4M Q2 2026

Holdings 139 stocks · $190.9M
IVV iShares Core S&P 500 ETF 11.90% 41,518 $22.7M Reduce -3.1%
IUSV iShares Core S&P U.S. Value 7.84% 169,846 $15.0M Add +15.4%
IUSG iShares Core S&P U.S. Growth 6.41% 95,998 $12.2M Reduce -0.7%
DFAS Dimensional US Small Cap ETF 4.77% 151,624 $9.1M New
VTV Vanguard Mrngstr Val ETF-Aui 4.36% 51,894 $8.3M Reduce -3.5%
VUG Vanguard Mrngstar GR ETF-Sui 4.02% 20,535 $7.7M Reduce -3.2%
IJH iShares Core S&P Midcap ETF 3.37% 109,929 $6.4M Reduce -6.0%
SCHD Schwab US DVD Equity ETF 2.95% 72,523 $5.6M Add +5.2%
AAPL Apple Inc. 2.59% 23,442 $4.9M Add +1.7%
DFAE Dimensional Emerging Core Eq 2.56% 189,053 $4.9M New
MSFT Microsoft Corp. 2.50% 10,674 $4.8M Add +0.6%
PG The Procter & Gamble Co. 2.41% 27,853 $4.6M Reduce -0.2%
HEFA Isha Curr Hedged MSCI Eafe 2.19% 117,821 $4.2M Add +34.2%
IJR iShares Core S&P Small-Cap E 2.14% 38,387 $4.1M Reduce -6.6%
SCHM Schwab US Mid Cap ETF 1.63% 39,987 $3.1M Reduce -0.8%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 1.59% 12,148 $3.0M Add +0.9%
VB Vanguard Most SM-Cap ETF-Usd 1.49% 13,085 $2.9M Add +1.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.24% 9,785 $2.4M Add +2.8%
GOOGL Alphabet Inc. Class A 1.23% 12,904 $2.4M Add +0.4%
RDVY First Trust Rising Dividend 1.22% 42,559 $2.3M Reduce -8.1%
VOO Vanguard S&P 500 ETF 1.21% 4,632 $2.3M Add +3.0%
VTI VG Morningstar TS MKT ETF-US 1.19% 8,475 $2.3M Add +0.1%
AMZN Amazon.com Inc. 1.12% 11,052 $2.1M Add +3.0%
GOOG Alphabet Inc. Class C 1.00% 10,359 $1.9M Add +0.0%
USMV iShares MSCI USA Min Vol Fac 0.98% 22,206 $1.9M Reduce -0.1%
IMCG iShares Morningstar Mid-Cap 0.68% 19,053 $1.3M Reduce -3.2%
JPM JPMorgan Chase & Co. 0.68% 6,377 $1.3M Add +0.9%
CINF Cincinnati Financial Corp. 0.66% 10,678 $1.3M Add +1.6%
NVDA Nvidia Corp. 0.63% 9,750 $1.2M Add +1.7%
IMCV iShares Morningstar Mid-Cap 0.62% 16,744 $1.2M Reduce -2.2%
VEA Vanguard Ftse Developed ETF 0.61% 23,636 $1.2M Add +12.8%
VGT Vanguard Info Tech ETF 0.56% 1,837 $1.1M Reduce -0.5%
RSP Invesco S&P 500 Equal Weight 0.55% 6,396 $1.1M Reduce -13.3%
EFAV iShares MSCI Eafe Min Vol Fa 0.55% 15,019 $1.0M Add +3.3%
ITOT iShares Core S&P Total U.S. 0.49% 7,941 $943K Reduce -4.1%
DTD Wisdomtree US Total Dividend 0.49% 13,293 $942K No change
LLY Eli Lilly & Co. 0.49% 1,036 $938K Add +2.1%
PANW Palo Alto Networks Inc. 0.48% 2,711 $919K Add +2.7%
IJK iShares S&P Mid-Cap 400 Grow 0.46% 10,071 $887K Reduce -18.9%
VHT Vanguard Health Care ETF 0.42% 3,047 $811K Add +1.7%
DBEF Xtrackers MSCI Eafe Hedged E 0.40% 18,466 $765K Reduce -11.7%
BDEC Innovator U.S. Equity Buffer 0.38% 17,467 $732K Reduce -1.7%
DGRO iShares Core Dividend Growth 0.38% 12,436 $716K Add +2.5%
SPYM Ste STR SPDR PT S&P 500 ETF 0.35% 10,579 $677K Add +0.1%
IWM iShares Russell 2000 ETF 0.35% 3,289 $667K Reduce -89.1%
BFEB Innovator U.S. Equity Buffer 0.34% 15,822 $643K Reduce -2.5%
TDIV FT Nasdaq Tech DVD Index FD 0.32% 8,039 $608K Reduce -2.4%
BRK.B Berkshire Hathaway Inc. Class B 0.32% 1,489 $606K Add +0.1%
COST Costco Wholesale Corp. 0.30% 679 $577K Add +0.1%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.30% 16,267 $570K Reduce -2.5%
SPSM SS SPDR P S&P 600 Small Cap 0.29% 13,128 $545K Add +1.1%
HD Home Depot Inc. 0.28% 1,551 $534K Add +0.3%
V Visa Inc. Class A 0.27% 1,981 $520K Add +0.1%
IVE iShares S&P 500 Value ETF 0.26% 2,733 $497K Add +0.0%
MCD McDonald's Corp. 0.26% 1,947 $496K Add +2.3%
DFLV Dim US Large Cap Value ETF 0.25% 16,751 $484K Add +41.8%
LOW Lowe's Cos Inc. 0.25% 2,184 $481K Add +0.8%
BJAN Innovator U.S. Equity Buffer 0.25% 10,650 $480K Add +0.9%
FYX First Trust Small Cap Core A 0.25% 5,241 $474K Reduce -42.5%
FTA First Trust L C Val Alp 0.25% 6,387 $470K No change
META Meta Platforms Inc. Class A 0.23% 875 $441K Add +16.1%
FDL First Trust Morn DVD Lead Inc. 0.23% 11,517 $437K Add +0.3%
KR Kroger Co. 0.23% 8,701 $434K Add +3.8%
BAUG Innovator U.S. Equity Buffer 0.22% 10,437 $423K Reduce -5.7%
SDY SS SPDR S&P Dividend ETF 0.22% 3,228 $411K Add +0.7%
DFAI Dimensional International Co. 0.21% 13,615 $404K New
NEE Nextera Energy Inc. 0.21% 5,637 $399K Add +0.3%
IVW iShares S&P 500 Growth ETF 0.21% 4,293 $397K Reduce -1.2%
PMAY Innovator U.S. Equity Power 0.21% 11,539 $394K Add +78.2%
JHMM John Hancock Multi Fact Mid 0.20% 6,951 $383K Add +15.0%
GE General Electric filed as GE AEROSPACE 0.20% 2,405 $382K Add +17.1%
XOM Exxon Mobil Corp. 0.20% 3,314 $381K Add +1.0%
IJT iShares S&P Small-Cap 600 GR 0.20% 2,931 $376K Reduce -29.9%
IWF iShares Russell 1000 Growth 0.20% 1,025 $374K Add +2.1%
PJAN Innovator U.S. Equity Power 0.18% 8,690 $350K No change
DUK Duke Energy Corp. 0.18% 3,487 $349K No change
TSLA Tesla Inc. 0.18% 1,764 $349K Add +9.0%
JNJ Johnson & Johnson 0.18% 2,366 $346K Reduce -7.0%
FDN First Trust DJ Internet Ind 0.18% 1,664 $341K Add +0.4%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.18% 3,048 $336K Add +0.1%
NVO Novo-Nordisk A/S-Spons ADR 0.17% 2,330 $333K Add +14.9%
ITW Illinois Tool Works 0.17% 1,351 $320K Add +3.0%
EMR Emerson Electric Co. 0.17% 2,893 $319K Add +0.1%
WMT Walmart Inc. 0.16% 4,633 $314K Add +0.1%
FXH First Trust Health Care Alph 0.16% 2,969 $310K Reduce -29.5%
SLYV SS SPDR S&P 600 SC Val ETF 0.16% 3,948 $309K No change
FBND Fidelity Total Bond ETF 0.16% 6,803 $306K Reduce -1.0%
TIP iShares Tips Bond ETF 0.16% 2,844 $304K Reduce -1.8%
AMAT Applied Materials Inc. 0.16% 1,281 $302K Add +1.7%
ADI Analog Devices Inc. 0.16% 1,305 $298K Add +0.1%
CAT Caterpillar Inc. 0.16% 891 $297K Add +1.7%
NFLX Netflix Inc. 0.15% 438 $295K Add +16.5%
IEFA iShares Core MSCI Eafe ETF 0.15% 4,058 $295K Reduce -4.7%
BASE Couchbase Inc. 0.15% 16,000 $292K New
CRWD CrowdStrike Holdings Inc. Class A 0.15% 760 $291K Add +2.7%
BAPR Innovator U.S. Equity Buffer 0.15% 7,000 $290K New
FTC First Trust Large Cap Growth 0.15% 2,368 $290K Reduce -7.8%
QCOM Qualcomm Inc. 0.15% 1,440 $287K Add +0.3%
IEMG iShares Core MSCI Emerging 0.15% 5,335 $286K Reduce -1.1%
ICF iShares Select U.S. REIT ETF 0.15% 4,899 $281K Add +9.4%
AMGN Amgen Inc. 0.15% 893 $279K Add +0.1%
CMG Chipotle Mexican Grill Inc. 0.15% 4,450 $279K No change
VBK Van Morst SML-Cap Gro-Usd Inc. 0.14% 1,057 $264K Reduce -5.1%
ORCL Oracle Corp. 0.14% 1,862 $263K Add +0.2%
QQQ Invesco QQQ Trust Series 1 0.14% 545 $261K Reduce -3.7%
ACN Accenture PLC Class A 0.14% 852 $258K Add +0.1%
PAPR Innovator U.S. Equity Power 0.14% 7,443 $258K New
IYH iShares U.S. Healthcare ETF 0.13% 4,178 $256K Reduce -5.9%
PDEC Innovator U.S. Equity Power 0.13% 6,808 $255K No change
FITB Fifth Third Bancorp 0.13% 6,978 $255K Add +0.3%
WSBC Wesbanco Inc. 0.13% 9,090 $254K Add +0.0%
AXP American Express Co. 0.13% 1,063 $246K Reduce -0.3%
PWR Quanta Services Inc. 0.13% 957 $243K No change
CTAS Cintas Corp. 0.13% 346 $242K Add +0.3%
FVD First Trust Value Line DVD 0.13% 5,897 $240K Reduce -24.3%
GLD SPDR Gold Shares 0.12% 1,101 $237K Add +13.0%
FREL Fidelity MSCI RL Est Indx 0.12% 9,148 $232K Reduce -5.9%
BMAY Innovator U.S. Equity Buffer 0.12% 6,102 $232K New
ABT Abbott Laboratories 0.12% 2,218 $230K Add +4.8%
CSCO Cisco Systems Inc. 0.12% 4,804 $228K Add +0.3%
SYK Stryker Corp. 0.12% 667 $227K Add +0.1%
IWR iShares Russell Mid-Cap ETF 0.12% 2,800 $227K Add +0.0%
LHX L3HARRIS Technologies Inc. 0.12% 1,009 $227K Add +0.1%
SLYG SS SPDR S&P 600 SC GR ETF 0.12% 2,628 $226K Reduce -5.9%
SPY SS SPDR S&P 500 ETF Trust-US 0.12% 409 $223K Add +0.3%
BJUL Innovator U.S. Equity Buffer 0.12% 5,281 $221K Reduce -6.2%
SPYD SS SPDR P S&P 500 Hi Div ETF 0.12% 5,473 $220K Add +1.4%
MDYG SS SPDR S&P 400 MC GR ETF 0.11% 2,560 $215K Add +0.0%
PFEB Innovator U.S. Equity Power 0.11% 6,050 $213K No change
IJUL Innovator International Deve 0.11% 7,527 $212K Reduce -11.1%
UNH Unitedhealth Group Inc. 0.11% 410 $209K New
BMAR Innovator U.S. Equity Buffer 0.11% 4,810 $208K No change
CVX Chevron Corp. 0.11% 1,322 $207K Reduce -1.3%
APRP Pgim S&P 500 Buffer 12-Apr 0.11% 7,846 $203K New
CLF Cleveland-Cliffs Inc. 0.09% 10,885 $168K Add +0.0%
ET Energy Transfer LP 0.09% 10,149 $165K No change
MQ Marqeta Inc. 0.03% 12,000 $66K New
NXDR Nextdoor Holdings Inc. 0.03% 21,739 $60K New
BIORA THERAPEUTICS INC 0.00% 10,728 $7K New

Portfolio Sells Q1 2024 → Q2 2024
IWM iShares Russell 2000 ETF Reduce -89.1% 0.35% −3.22
IVV iShares Core S&P 500 ETF Reduce -3.1% 11.90% −0.76
IJH iShares Core S&P Midcap ETF Reduce -6.0% 3.37% −0.62
VTV Vanguard Mrngstr Val ETF-Aui Reduce -3.5% 4.36% −0.56
IJR iShares Core S&P Small-Cap E Reduce -6.6% 2.14% −0.41
RDVY First Trust Rising Dividend Reduce -8.1% 1.22% −0.24
FYX First Trust Small Cap Core A Reduce -42.5% 0.25% −0.23
SCHM Schwab US Mid Cap ETF Reduce -0.8% 1.63% −0.21
VNQ Vanguard Real Estate ETF Sold out 0.00% −0.21
IJK iShares S&P Mid-Cap 400 Grow Reduce -18.9% 0.46% −0.17
IJS iShares S&P Small-Cap 600 Va Sold out 0.00% −0.17
RODM Hartford Multifact Dev MRKT Sold out 0.00% −0.17
RSP Invesco S&P 500 Equal Weight Reduce -13.3% 0.55% −0.15
USRT iShares Core US REIT ETF Sold out 0.00% −0.15
PG The Procter & Gamble Co. Reduce -0.2% 2.41% −0.14
SPLV Invesco S&P 500 Low Volatili Sold out 0.00% −0.13
AOM iShares Core 40/60 Moderate Sold out 0.00% −0.13
NOCT Innovator Growth-100 Power B Sold out 0.00% −0.13
GIS General Mills Inc. Sold out 0.00% −0.12
IJT iShares S&P Small-Cap 600 GR Reduce -29.9% 0.20% −0.11
IMCG iShares Morningstar Mid-Cap Reduce -3.2% 0.68% −0.11
FXH First Trust Health Care Alph Reduce -29.5% 0.16% −0.10
IMCV iShares Morningstar Mid-Cap Reduce -2.2% 0.62% −0.08
VUG Vanguard Mrngstar GR ETF-Sui Reduce -3.2% 4.02% −0.08
DBEF Xtrackers MSCI Eafe Hedged E Reduce -11.7% 0.40% −0.08
USMV iShares MSCI USA Min Vol Fac Reduce -0.1% 0.98% −0.07
FVD First Trust Value Line DVD Reduce -24.3% 0.13% −0.06
JNJ Johnson & Johnson Reduce -7.0% 0.18% −0.05
ITOT iShares Core S&P Total U.S. Reduce -4.1% 0.49% −0.04
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -2.5% 0.30% −0.04
FTC First Trust Large Cap Growth Reduce -7.8% 0.15% −0.03
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -5.1% 0.14% −0.02
IJUL Innovator International Deve Reduce -11.1% 0.11% −0.02
IEFA iShares Core MSCI Eafe ETF Reduce -4.7% 0.15% −0.02
BDEC Innovator U.S. Equity Buffer Reduce -1.7% 0.38% −0.02
BFEB Innovator U.S. Equity Buffer Reduce -2.5% 0.34% −0.02
FREL Fidelity MSCI RL Est Indx Reduce -5.9% 0.12% −0.02
IYH iShares U.S. Healthcare ETF Reduce -5.9% 0.13% −0.02
BAUG Innovator U.S. Equity Buffer Reduce -5.7% 0.22% −0.02
SLYG SS SPDR S&P 600 SC GR ETF Reduce -5.9% 0.12% −0.02
TIP iShares Tips Bond ETF Reduce -1.8% 0.16% −0.02
FBND Fidelity Total Bond ETF Reduce -1.0% 0.16% −0.01
BJUL Innovator U.S. Equity Buffer Reduce -6.2% 0.12% −0.01
CVX Chevron Corp. Reduce -1.3% 0.11% −0.01
AXP American Express Co. Reduce -0.3% 0.13% −0.01
IEMG iShares Core MSCI Emerging Reduce -1.1% 0.15% −0.01
QQQ Invesco QQQ Trust Series 1 Reduce -3.7% 0.14% −0.00
TDIV FT Nasdaq Tech DVD Index FD Reduce -2.4% 0.32% −0.00
IVW iShares S&P 500 Growth ETF Reduce -1.2% 0.21% +0.00
VGT Vanguard Info Tech ETF Reduce -0.5% 0.56% +0.01

Portfolio Buys Q1 2024 → Q2 2024
DFAS Dimensional US Small Cap ETF New 4.77% +4.77
DFAE Dimensional Emerging Core Eq New 2.56% +2.56
HEFA Isha Curr Hedged MSCI Eafe Add +34.2% 2.19% +0.47
AAPL Apple Inc. Add +1.7% 2.59% +0.36
IUSV iShares Core S&P U.S. Value Add +15.4% 7.84% +0.36
DFAI Dimensional International Co. New 0.21% +0.21
BASE Couchbase Inc. New 0.15% +0.15
BAPR Innovator U.S. Equity Buffer New 0.15% +0.15
NVDA Nvidia Corp. Add +1.7% 0.63% +0.14
GOOGL Alphabet Inc. Class A Add +0.4% 1.23% +0.14
PAPR Innovator U.S. Equity Power New 0.14% +0.14
BMAY Innovator U.S. Equity Buffer New 0.12% +0.12
UNH Unitedhealth Group Inc. New 0.11% +0.11
GOOG Alphabet Inc. Class C Add +0.0% 1.00% +0.11
APRP Pgim S&P 500 Buffer 12-Apr New 0.11% +0.11
PMAY Innovator U.S. Equity Power Add +78.2% 0.21% +0.09
PANW Palo Alto Networks Inc. Add +2.7% 0.48% +0.06
DFLV Dim US Large Cap Value ETF Add +41.8% 0.25% +0.05
LLY Eli Lilly & Co. Add +2.1% 0.49% +0.05
MQ Marqeta Inc. New 0.03% +0.03
NXDR Nextdoor Holdings Inc. New 0.03% +0.03
AMZN Amazon.com Inc. Add +3.0% 1.12% +0.03
NVO Novo-Nordisk A/S-Spons ADR Add +14.9% 0.17% +0.03
NFLX Netflix Inc. Add +16.5% 0.15% +0.03
META Meta Platforms Inc. Class A Add +16.1% 0.23% +0.03
TSLA Tesla Inc. Add +9.0% 0.18% +0.02
COST Costco Wholesale Corp. Add +0.1% 0.30% +0.02
VEA Vanguard Ftse Developed ETF Add +12.8% 0.61% +0.02
CRWD CrowdStrike Holdings Inc. Class A Add +2.7% 0.15% +0.02
QCOM Qualcomm Inc. Add +0.3% 0.15% +0.01
AMAT Applied Materials Inc. Add +1.7% 0.16% +0.01
GLD SPDR Gold Shares Add +13.0% 0.12% +0.01
ADI Analog Devices Inc. Add +0.1% 0.16% +0.01
WMT Walmart Inc. Add +0.1% 0.16% +0.01
NEE Nextera Energy Inc. Add +0.3% 0.21% +0.01
ORCL Oracle Corp. Add +0.2% 0.14% +0.01
JHMM John Hancock Multi Fact Mid Add +15.0% 0.20% +0.01
IWF iShares Russell 1000 Growth Add +2.1% 0.20% +0.01
BIORA THERAPEUTICS INC New 0.00% +0.00
AMGN Amgen Inc. Add +0.1% 0.15% +0.00
TJX TJX Companies Inc. Add +0.1% 0.18% +0.00
ICF iShares Select U.S. REIT ETF Add +9.4% 0.15% +0.00
LHX L3HARRIS Technologies Inc. Add +0.1% 0.12% −0.00
VOO Vanguard S&P 500 ETF Add +3.0% 1.21% −0.00
GE General Electric Add +17.1% 0.20% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Add +0.3% 0.12% −0.00
CTAS Cintas Corp. Add +0.3% 0.13% −0.01
BJAN Innovator U.S. Equity Buffer Add +0.9% 0.25% −0.01
SPYD SS SPDR P S&P 500 Hi Div ETF Add +1.4% 0.12% −0.01
MSFT Microsoft Corp. Add +0.6% 2.50% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 59$358.4MIVV, IUSV, DFAS, DFIC, FBND
Q1 2026 57$299.7MIVV, IUSV, DFAS, VTV, FBND
Q4 2025 55$286.0MIVV, IUSV, DFAS, VUG, FBND
Q3 2025 53$270.3MIVV, IUSV, DFAS, IUSG, VTV
Q2 2025 50$237.3MIVV, IUSV, DFAS, IUSG, VTV
Q1 2025 47$189.1MIVV, IUSV, DFAS, IUSG, VTV
Q4 2024 145$216.0MIVV, IUSV, IUSG, DFAS, VTV
Q3 2024 156$212.3MIVV, IUSV, IUSG, DFAS, VTV
Q2 2024 139$190.9MIVV, IUSV, IUSG, DFAS, VTV
Q1 2024 135$177.9MIVV, IUSV, IUSG, VTV, VUG