PCA Investment Advisory Services Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 14, 2025), PCA Investment Advisory Services Inc. reported 145 stock positions worth $216.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 12.2% of the portfolio, followed by iShares Core S&P U.S. Value (IUSV, 9.5%) and iShares Core S&P U.S. Growth (IUSG, 5.9%). Compared with Q3 2024, it opened 7 new positions, sold out of 18, added to 55 and reduced 55. The biggest buy was iShares Core S&P U.S. Value (IUSV, shares +23%) and the biggest sale Dimensional Emerging Core Eq (DFAE, shares −12%).

Most Recent 13F
Q2 2026
Location
CINCINNATI, OH
CIK
0001977044
Portfolio Value
$216.0M (Q4 2024)
SEC Filing
0001977044-25-000001 ↗ filed Jan 14, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $177.9M Q1 2024 Q2 2024: $190.9M Q2 2024 Q3 2024: $212.3M Q3 2024 Q4 2024: $216.0M $216.0M Q4 2024 Q1 2025: $189.1M Q1 2025 Q2 2025: $237.3M Q2 2025 Q3 2025: $270.3M Q3 2025 Q4 2025: $286.0M Q4 2025 Q1 2026: $299.7M Q1 2026 Q2 2026: $358.4M Q2 2026

Holdings 145 stocks · $216.0M

IVV iShares Core S&P 500 ETF 12.24% 44,918 $26.4M Add +4.2%
IUSV iShares Core S&P U.S. Value 9.48% 221,089 $20.5M Add +22.7%
IUSG iShares Core S&P U.S. Growth 5.90% 91,479 $12.7M Reduce -5.1%
DFAS Dimensional US Small Cap ETF 5.19% 172,198 $11.2M Reduce -0.9%
VTV Vanguard Mrngstr Val ETF-Aui 4.35% 55,431 $9.4M Add +1.5%
VUG Vanguard Mrngstar GR ETF-Sui 4.31% 22,695 $9.3M Add +5.1%
IJH iShares Core S&P Midcap ETF 3.27% 113,358 $7.1M Add +0.7%
SCHD Schwab US DVD Equity ETF 2.86% 225,843 $6.2M Add +3.5%
HEFA Isha Curr Hedged MSCI Eafe 2.80% 174,176 $6.1M Add +30.9%
AAPL Apple Inc. 2.65% 22,822 $5.7M Reduce -0.1%
PG The Procter & Gamble Co. 2.23% 28,758 $4.8M Add +3.1%
DFAE Dimensional Emerging Core Eq 2.16% 183,708 $4.7M Reduce -12.0%
MSFT Microsoft Corp. 2.08% 10,640 $4.5M Add +0.3%
IJR iShares Core S&P Small-Cap E 1.90% 35,525 $4.1M Reduce -1.3%
SCHM Schwab US Mid Cap ETF 1.46% 113,545 $3.1M Reduce -3.3%
VB Vanguard Most SM-Cap ETF-Usd 1.45% 13,033 $3.1M Reduce -1.1%
VOO Vanguard S&P 500 ETF 1.20% 4,826 $2.6M Add +2.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.19% 9,734 $2.6M Reduce -2.7%
RDVY First Trust Rising Dividend 1.18% 43,267 $2.6M No change
AMZN Amazon.com Inc. 1.17% 11,523 $2.5M Add +2.9%
VTI VG Morningstar TS MKT ETF-US 1.17% 8,691 $2.5M Add +1.9%
GOOGL Alphabet Inc. Class A 1.13% 12,891 $2.4M Add +0.5%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 1.11% 8,911 $2.4M Reduce -21.4%
GOOG Alphabet Inc. Class C 0.91% 10,314 $2.0M Reduce -0.1%
USMV iShares MSCI USA Min Vol Fac 0.87% 21,208 $1.9M Reduce -4.5%
CINF Cincinnati Financial Corp. 0.72% 10,835 $1.6M Add +0.6%
JPM JPMorgan Chase & Co. 0.71% 6,402 $1.5M Reduce -2.1%
IMCG iShares Morningstar Mid-Cap 0.70% 19,895 $1.5M Reduce -2.8%
NVDA Nvidia Corp. 0.63% 10,199 $1.4M Add +3.5%
IMCV iShares Morningstar Mid-Cap 0.59% 17,189 $1.3M Reduce -4.1%
DFLV Dim US Large Cap Value ETF 0.53% 38,466 $1.2M Add +80.7%
VEA Vanguard Ftse Developed ETF 0.53% 23,857 $1.1M Reduce -1.3%
VGT Vanguard Info Tech ETF 0.52% 1,813 $1.1M Reduce -1.4%
EFAV iShares MSCI Eafe Min Vol Fa 0.49% 15,051 $1.1M Add +1.3%
PANW Palo Alto Networks Inc. 0.47% 5,521 $1.0M No change
RSP Invesco S&P 500 Equal Weight 0.46% 5,689 $997K Reduce -3.6%
ITOT iShares Core S&P Total U.S. 0.44% 7,441 $957K Reduce -6.4%
DTD Wisdomtree US Total Dividend 0.43% 12,316 $934K Reduce -7.3%
DBEF Xtrackers MSCI Eafe Hedged E 0.38% 19,986 $827K Add +3.3%
LLY Eli Lilly & Co. 0.37% 1,031 $796K No change
DGRO iShares Core Dividend Growth 0.36% 12,780 $784K Add +0.4%
SDY SS SPDR S&P Dividend ETF 0.36% 5,832 $770K Add +0.4%
BDEC Innovator U.S. Equity Buffer 0.35% 17,467 $753K Add +1.2%
IJK iShares S&P Mid-Cap 400 Grow 0.35% 8,210 $747K Reduce -18.6%
SPYM Ste STR SPDR PT S&P 500 ETF 0.34% 10,606 $731K Add +0.1%
VHT Vanguard Health Care ETF 0.32% 2,735 $694K Reduce -12.5%
BFEB Innovator U.S. Equity Buffer 0.32% 15,822 $681K No change
BRK.A Berkshire Hathaway Inc. Class A 0.32% 1 $681K No change
V Visa Inc. Class A 0.31% 2,145 $678K Add +0.1%
MCD McDonald's Corp. 0.31% 2,304 $668K Add +10.6%
BRK.B Berkshire Hathaway Inc. Class B 0.30% 1,444 $654K No change
TDIV FT Nasdaq Tech DVD Index FD 0.29% 8,007 $628K Add +0.1%
COST Costco Wholesale Corp. 0.29% 678 $621K No change
HD Home Depot Inc. 0.28% 1,567 $610K Reduce -0.9%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.28% 18,175 $604K Add +10.6%
LOW Lowe's Cos Inc. 0.26% 2,287 $564K Add +0.0%
SPSM SS SPDR P S&P 600 Small Cap 0.26% 12,524 $563K Reduce -4.9%
KR Kroger Co. 0.25% 8,703 $532K Add +0.5%
META Meta Platforms Inc. Class A 0.24% 903 $529K Add +3.6%
IWM iShares Russell 2000 ETF 0.24% 2,391 $528K Reduce -24.7%
IVE iShares S&P 500 Value ETF 0.24% 2,704 $516K Reduce -0.6%
TSLA Tesla Inc. 0.23% 1,232 $497K Reduce -26.3%
FTA First Trust L C Val Alp 0.23% 6,387 $488K No change
BJAN Innovator U.S. Equity Buffer 0.22% 10,121 $485K Reduce -5.0%
JHMM John Hancock Multi Fact Mid 0.22% 7,934 $474K Add +4.7%
WMT Walmart Inc. 0.22% 5,232 $473K Reduce -2.0%
FDL First Trust Morn DVD Lead Inc. 0.21% 11,470 $462K Reduce -0.6%
FYX First Trust Small Cap Core A 0.21% 4,520 $457K Reduce -0.3%
FBND Fidelity Total Bond ETF 0.20% 9,689 $435K Reduce -5.8%
IVW iShares S&P 500 Growth ETF 0.19% 4,133 $420K Reduce -2.8%
IWF iShares Russell 1000 Growth 0.19% 1,043 $419K Reduce -2.8%
NEE Nextera Energy Inc. 0.19% 5,820 $417K Add +3.0%
PMAY Innovator U.S. Equity Power 0.19% 11,539 $414K No change
BAUG Innovator U.S. Equity Buffer 0.19% 9,437 $411K Reduce -9.6%
NFLX Netflix Inc. 0.19% 455 $406K Add +4.6%
GE General Electric filed as GE AEROSPACE 0.18% 2,396 $400K Add +0.0%
EMR Emerson Electric Co. 0.18% 3,196 $396K Add +0.1%
PLTR Palantir Technologies Inc. Class A 0.18% 5,173 $391K New
DUK Duke Energy Corp. 0.18% 3,543 $382K Add +1.5%
BALT Inn Defined Wealth Shield 0.17% 11,800 $371K New
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.17% 3,040 $367K Add +0.1%
PJAN Innovator U.S. Equity Power 0.17% 8,690 $367K No change
XOM Exxon Mobil Corp. 0.17% 3,319 $357K Reduce -0.3%
RECS Columbia Resear Enh Cor ETF 0.16% 10,133 $351K New
ITW Illinois Tool Works 0.16% 1,351 $343K No change
DFAI Dimensional International Co. 0.16% 11,557 $337K Reduce -19.3%
ICF iShares Select U.S. REIT ETF 0.16% 5,591 $337K Reduce -1.6%
JNJ Johnson & Johnson 0.15% 2,311 $334K Reduce -6.0%
FTC First Trust Large Cap Growth 0.15% 2,370 $328K Add +0.0%
RBRK Rubrik Inc. Class A 0.15% 5,000 $327K Reduce -50.0%
CSCO Cisco Systems Inc. 0.15% 5,489 $325K Reduce -2.5%
CAT Caterpillar Inc. 0.15% 891 $323K No change
FITB Fifth Third Bancorp 0.15% 7,464 $316K Reduce -6.0%
AXP American Express Co. 0.15% 1,059 $314K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.15% 536 $314K Add +0.2%
BAPR Innovator U.S. Equity Buffer 0.14% 7,000 $310K No change
ORCL Oracle Corp. 0.14% 1,853 $309K Add +0.1%
PWR Quanta Services Inc. 0.14% 957 $303K No change
ACN Accenture PLC Class A 0.14% 852 $300K No change
TIP iShares Tips Bond ETF 0.14% 2,776 $296K Reduce -2.4%

Show all 145 holdings

Portfolio Sells Q3 2024 → Q4 2024

DFAE Dimensional Emerging Core Eq Reduce -12.0% 2.16% −0.54
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -21.4% 1.11% −0.29
IYH iShares U.S. Healthcare ETF Sold out 0.00% −0.13
DFAS Dimensional US Small Cap ETF Reduce -0.9% 5.19% −0.12
QCOM Qualcomm Inc. Sold out 0.00% −0.12
SPYD SS SPDR P S&P 500 Hi Div ETF Sold out 0.00% −0.11
GD General Dynamics Corp. Sold out 0.00% −0.11
KO The Coca-Cola Co. Sold out 0.00% −0.10
IJUL Innovator International Deve Sold out 0.00% −0.10
NSC Norfolk Southern Corp. Sold out 0.00% −0.10
BMAR Innovator U.S. Equity Buffer Sold out 0.00% −0.10
SO The Southern Co. Sold out 0.00% −0.10
SBUX Starbucks Corp. Sold out 0.00% −0.10
NKE Nike Inc. Class B Sold out 0.00% −0.10
DHR Danaher Corp. Sold out 0.00% −0.10
CB Chubb Ltd. Sold out 0.00% −0.10
JHSC John Hancock Multi Small Cap Sold out 0.00% −0.09
VHT Vanguard Health Care ETF Reduce -12.5% 0.32% −0.09
IJK iShares S&P Mid-Cap 400 Grow Reduce -18.6% 0.35% −0.09
IJT iShares S&P Small-Cap 600 GR Reduce -42.7% 0.11% −0.09
IJR iShares Core S&P Small-Cap E Reduce -1.3% 1.90% −0.09
IWM iShares Russell 2000 ETF Reduce -24.7% 0.24% −0.09
IUSG iShares Core S&P U.S. Growth Reduce -5.1% 5.90% −0.08
USMV iShares MSCI USA Min Vol Fac Reduce -4.5% 0.87% −0.08
ET Energy Transfer LP Sold out 0.00% −0.08
SCHM Schwab US Mid Cap ETF Reduce -3.3% 1.46% −0.08
VEA Vanguard Ftse Developed ETF Reduce -1.3% 0.53% −0.07
IEFA iShares Core MSCI Eafe ETF Reduce -31.7% 0.09% −0.06
DFAI Dimensional International Co. Reduce -19.3% 0.16% −0.06
IMCV iShares Morningstar Mid-Cap Reduce -4.1% 0.59% −0.06
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -2.7% 1.19% −0.05
DTD Wisdomtree US Total Dividend Reduce -7.3% 0.43% −0.05
FXH First Trust Health Care Alph Reduce -22.1% 0.10% −0.04
RSP Invesco S&P 500 Equal Weight Reduce -3.6% 0.46% −0.04
JNJ Johnson & Johnson Reduce -6.0% 0.15% −0.03
IEMG iShares Core MSCI Emerging Reduce -10.3% 0.11% −0.03
MQ Marqeta Inc. Sold out 0.00% −0.03
ITOT iShares Core S&P Total U.S. Reduce -6.4% 0.44% −0.03
GIS General Mills Inc. Reduce -7.5% 0.10% −0.03
NXDR Nextdoor Holdings Inc. Sold out 0.00% −0.03
FBND Fidelity Total Bond ETF Reduce -5.8% 0.20% −0.03
VB Vanguard Most SM-Cap ETF-Usd Reduce -1.1% 1.45% −0.02
PDEC Innovator U.S. Equity Power Reduce -16.8% 0.10% −0.02
SPSM SS SPDR P S&P 600 Small Cap Reduce -4.9% 0.26% −0.02
FREL Fidelity MSCI RL Est Indx Reduce -6.8% 0.11% −0.02
ICF iShares Select U.S. REIT ETF Reduce -1.6% 0.16% −0.02
BAUG Innovator U.S. Equity Buffer Reduce -9.6% 0.19% −0.02
HD Home Depot Inc. Reduce -0.9% 0.28% −0.02
CLF Cleveland-Cliffs Inc. Reduce -1.8% 0.05% −0.02
XOM Exxon Mobil Corp. Reduce -0.3% 0.17% −0.02

Portfolio Buys Q3 2024 → Q4 2024

IUSV iShares Core S&P U.S. Value Add +22.7% 9.48% +1.37
HEFA Isha Curr Hedged MSCI Eafe Add +30.9% 2.80% +0.58
IVV iShares Core S&P 500 ETF Add +4.2% 12.24% +0.54
VUG Vanguard Mrngstar GR ETF-Sui Add +5.1% 4.31% +0.41
DFLV Dim US Large Cap Value ETF Add +80.7% 0.53% +0.23
AMZN Amazon.com Inc. Add +2.9% 1.17% +0.19
PLTR Palantir Technologies Inc. Class A New 0.18% +0.18
BALT Inn Defined Wealth Shield New 0.17% +0.17
RECS Columbia Resear Enh Cor ETF New 0.16% +0.16
GOOGL Alphabet Inc. Class A Add +0.5% 1.13% +0.13
VOT Vngrd Mrngstr MC GRW ETF-Usd New 0.10% +0.10
BSEP Innovator U.S. Equity Buffer New 0.09% +0.09
NVDA Nvidia Corp. Add +3.5% 0.63% +0.07
NFLX Netflix Inc. Add +4.6% 0.19% +0.04
V Visa Inc. Class A Add +0.1% 0.31% +0.04
CINF Cincinnati Financial Corp. Add +0.6% 0.72% +0.03
VOO Vanguard S&P 500 ETF Add +2.1% 1.20% +0.03
VTI VG Morningstar TS MKT ETF-US Add +1.9% 1.17% +0.03
CERS Cerus Corp. New 0.02% +0.02
EMR Emerson Electric Co. Add +0.1% 0.18% +0.02
KR Kroger Co. Add +0.5% 0.25% +0.01
ABSI Absci Corp. New 0.01% +0.01
MCD McDonald's Corp. Add +10.6% 0.31% +0.01
META Meta Platforms Inc. Class A Add +3.6% 0.24% +0.01
PSEP Innovator U.S. Equity Power Add +7.7% 0.12% +0.01
QQQ Invesco QQQ Trust Series 1 Add +2.0% 0.13% +0.01
CMG Chipotle Mexican Grill Inc. Add +2.3% 0.13% +0.01
CVX Chevron Corp. Add +9.0% 0.11% +0.01
FTC First Trust Large Cap Growth Add +0.0% 0.15% +0.01
IAU iShares Gold Trust Add +6.7% 0.11% +0.00
JHMM John Hancock Multi Fact Mid Add +4.7% 0.22% +0.00
PACB Pacific Biosciences of Calif Add +50.0% 0.01% +0.00
ADP Automatic Data Processing Add +0.3% 0.11% +0.00
PAYX Paychex Inc. Add +0.1% 0.10% +0.00
TJX TJX Companies Inc. Add +0.1% 0.17% +0.00
SPYM Ste STR SPDR PT S&P 500 ETF Add +0.1% 0.34% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Add +0.2% 0.15% +0.00
DBEF Xtrackers MSCI Eafe Hedged E Add +3.3% 0.38% +0.00
APD Air Products & Chemicals Inc. Add +3.1% 0.09% −0.00
BDEC Innovator U.S. Equity Buffer Add +1.2% 0.35% −0.00
ORCL Oracle Corp. Add +0.1% 0.14% −0.01
FVD First Trust Value Line DVD Add +0.3% 0.12% −0.01
FNDF Schwab Fndmn Intl LRG Co. ETF Add +10.6% 0.28% −0.01
TDIV FT Nasdaq Tech DVD Index FD Add +0.1% 0.29% −0.01
DUK Duke Energy Corp. Add +1.5% 0.18% −0.01
DGRO iShares Core Dividend Growth Add +0.4% 0.36% −0.01
ADI Analog Devices Inc. Add +0.1% 0.13% −0.01
CTAS Cintas Corp. Add +0.1% 0.12% −0.02
UNH Unitedhealth Group Inc. Add +1.0% 0.12% −0.02
AMAT Applied Materials Inc. Add +0.9% 0.10% −0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 59$358.4MIVV, IUSV, DFAS, DFIC, FBND
Q1 2026 57$299.7MIVV, IUSV, DFAS, VTV, FBND
Q4 2025 55$286.0MIVV, IUSV, DFAS, VUG, FBND
Q3 2025 53$270.3MIVV, IUSV, DFAS, IUSG, VTV
Q2 2025 50$237.3MIVV, IUSV, DFAS, IUSG, VTV
Q1 2025 47$189.1MIVV, IUSV, DFAS, IUSG, VTV
Q4 2024 145$216.0MIVV, IUSV, IUSG, DFAS, VTV
Q3 2024 156$212.3MIVV, IUSV, IUSG, DFAS, VTV
Q2 2024 139$190.9MIVV, IUSV, IUSG, DFAS, VTV
Q1 2024 135$177.9MIVV, IUSV, IUSG, VTV, VUG