Private Portfolio Partners LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 12, 2025), Private Portfolio Partners LLC reported 299 stock positions worth $543.9 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 8.7% of the portfolio, followed by Vanguard Mrngstr Val ETF-Aui (VTV, 8.0%) and Van Morst SML-Cap Gro-Usd (VBK, 3.8%). Compared with Q3 2024, it opened 10 new positions, sold out of 4, added to 176 and reduced 82. The biggest buy was Vanguard Mrngstar GR ETF-Sui (VUG, shares +1%) and the biggest sale SS Spdrb B 3-12M T-Bill ETF (BILS, shares −32%).

Most Recent 13F
Q4 2024
Location
PARAMUS, NJ
CIK
0001766520
Portfolio Value
$543.9M (Q4 2024)
SEC Filing
0001766520-25-000001 ↗ filed Feb 12, 2025

Holdings Value

0$200.0M$400.0M$600.0M Q1 2024: $479.8M Q1 2024 Q2 2024: $122.9M Q2 2024 Q3 2024: $533.5M Q3 2024 Q4 2024: $543.9M $543.9M Q4 2024

Holdings 299 stocks · $543.9M
VUG Vanguard Mrngstar GR ETF-Sui 8.68% 115,010 $47.2M Add +1.0%
VTV Vanguard Mrngstr Val ETF-Aui 8.04% 258,379 $43.7M Add +2.0%
VBK Van Morst SML-Cap Gro-Usd Inc. 3.80% 73,864 $20.7M Add +0.9%
IEF iShares 7-10 Year Treasury B 3.28% 192,984 $17.8M Add +1.7%
BIL SS SPDR BB 1-3M T-Bill ETF 3.05% 181,184 $16.6M Add +4.2%
VWO Vanguard Ftse Emerging Marke 3.04% 375,789 $16.5M Add +1.1%
VTEB Vanguard Tax-Exempt Bond ETF 2.68% 291,128 $14.6M Add +12.5%
VBR Vngrd Mrngst SL-CP Val ETF-U 2.62% 71,868 $14.2M Add +1.2%
AAPL Apple Inc. 2.56% 55,689 $13.9M Add +0.6%
IWF iShares Russell 1000 Growth 2.05% 27,721 $11.1M Reduce -0.1%
EFG iShares MSCI Eafe Growth ETF 1.90% 106,534 $10.3M Add +2.2%
MSFT Microsoft Corp. 1.60% 20,652 $8.7M Add +1.5%
HEDJ Wisdomtree Europe Hedged Equ 1.55% 193,359 $8.5M Add +1.6%
VOO Vanguard S&P 500 ETF 1.31% 13,273 $7.2M Reduce -0.2%
QQQ Invesco QQQ Trust Series 1 1.29% 13,758 $7.0M Add +0.9%
NVDA Nvidia Corp. 1.29% 52,208 $7.0M Add +1.0%
SPY SS SPDR S&P 500 ETF Trust-US 1.24% 11,514 $6.7M Reduce -0.0%
DES Wisdomtree US Smallcap Divid 1.24% 196,422 $6.7M Reduce -0.2%
SCZ iShares MSCI Eafe Small-Cap 1.21% 108,035 $6.6M Reduce -0.4%
VB Vanguard Most SM-Cap ETF-Usd 1.18% 26,722 $6.4M Add +0.3%
VEA Vanguard Ftse Developed ETF 1.05% 118,997 $5.7M Add +2.8%
EWJ iShares MSCI Japan ETF 0.91% 73,638 $4.9M Add +4.7%
AMZN Amazon.com Inc. 0.85% 21,025 $4.6M Add +2.1%
XOM Exxon Mobil Corp. 0.82% 41,367 $4.4M Reduce -0.8%
EEM iShares MSCI Emerging Market 0.81% 105,573 $4.4M Add +0.6%
MOAT Vaneck Morningstar Wide Moat 0.81% 47,328 $4.4M Add +0.6%
SCHD Schwab US DVD Equity ETF 0.77% 154,097 $4.2M Add +1.5%
VGT Vanguard Info Tech ETF 0.73% 6,392 $4.0M Add +2.1%
SHY iShares 1-3 Year Treasury Bo 0.70% 46,757 $3.8M Add +0.9%
USFR Wisdomtree Floating Rate Tre 0.70% 75,532 $3.8M Reduce -2.9%
VTI VG Morningstar TS MKT ETF-US 0.65% 12,237 $3.5M Add +1.4%
IVV iShares Core S&P 500 ETF 0.63% 5,789 $3.4M Add +3.6%
VIG Vanguard Dividend Apprec ETF 0.61% 17,055 $3.3M Reduce -3.0%
IJH iShares Core S&P Midcap ETF 0.61% 53,277 $3.3M Add +0.6%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.58% 11,784 $3.2M Reduce -0.4%
SCHB Schwab US Broad Market ETF 0.58% 139,203 $3.2M Add +0.7%
XLE SS Energy Select Sector 0.54% 34,518 $3.0M Add +2.5%
BILS SS Spdrb B 3-12M T-Bill ETF 0.54% 29,778 $3.0M Reduce -31.7%
GOOGL Alphabet Inc. Class A 0.52% 14,800 $2.8M Add +2.7%
VYM Vanguard High DVD Yield ETF 0.49% 20,790 $2.7M Add +2.7%
CVX Chevron Corp. 0.47% 17,514 $2.5M Add +6.3%
LLY Eli Lilly & Co. 0.45% 3,189 $2.5M Add +16.8%
DVY iShares Select Dividend ETF 0.44% 18,273 $2.4M Add +0.1%
XLK SS Technology Select Sector 0.43% 10,159 $2.4M Add +1.4%
FTSL First Trust Senior Loan ETF 0.43% 50,058 $2.3M Add +8.3%
XLV SS Health Care Select Sector 0.42% 16,786 $2.3M Add +2.5%
IJR iShares Core S&P Small-Cap E 0.42% 19,959 $2.3M Add +1.6%
SPYG SS SPDR P S&P 500 Growth ETF 0.41% 25,061 $2.2M Add +1.2%
JPM JPMorgan Chase & Co. 0.38% 8,723 $2.1M Add +2.5%
TOTL SS Doubleline TR Tact ETF 0.37% 51,458 $2.0M Add +6.7%
BRK.B Berkshire Hathaway Inc. Class B 0.37% 4,462 $2.0M Add +5.2%
META Meta Platforms Inc. Class A 0.36% 3,367 $2.0M Add +0.8%
ABBV Abbvie Inc. 0.33% 10,154 $1.8M Reduce -1.2%
SUB iShares Short-Term National 0.32% 16,450 $1.7M Reduce -18.0%
OUSA Alps Oshares US Quality Divi 0.32% 32,533 $1.7M Add +0.9%
VWOB Vanguard Emerg MKTS Gov BND 0.31% 26,624 $1.7M Reduce -15.7%
RSP Invesco S&P 500 Equal Weight 0.30% 9,380 $1.6M Add +27.6%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.30% 6,218 $1.6M Add +2.0%
JNJ Johnson & Johnson 0.29% 11,023 $1.6M Add +9.5%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.29% 20,918 $1.6M Add +4.3%
EMB iShares JP Morgan Usd Emergi 0.29% 17,504 $1.6M Reduce -0.3%
VSS Vanguard Ftse All Wo X-US SC 0.28% 13,260 $1.5M Reduce -3.8%
LIN Linde PLC 0.27% 3,561 $1.5M Reduce -0.4%
BA The Boeing Co. 0.27% 8,384 $1.5M Reduce -7.3%
VPU Vanguard Utilities ETF 0.27% 8,961 $1.5M Add +2.9%
GLD SPDR Gold Shares 0.27% 6,011 $1.5M Add +6.4%
GBAB Guggenheim Taxable Municipal 0.26% 93,084 $1.4M Add +56.7%
AVGO Broadcom Inc. 0.25% 5,864 $1.4M Add +8.1%
PG The Procter & Gamble Co. 0.25% 8,074 $1.4M Add +0.3%
XMHQ Invesco S&P Midcap Qual ETF 0.25% 13,616 $1.3M Add +19.0%
CIBR First Trust Nasdaq Cybersecu 0.24% 20,904 $1.3M Add +1.7%
PFE Pfizer Inc. 0.24% 48,873 $1.3M Add +57.8%
V Visa Inc. Class A 0.24% 4,064 $1.3M Reduce -6.7%
MUB iShares National Muni Bond E 0.23% 11,893 $1.3M Add +0.6%
BMY Bristol-Myers Squibb Co. 0.23% 22,403 $1.3M Reduce -0.6%
SPHQ Invesco S&P 500 Quality ETF 0.23% 18,763 $1.3M Add +17.8%
FDL First Trust Morn DVD Lead Inc. 0.23% 30,918 $1.2M Add +0.3%
IEMG iShares Core MSCI Emerging 0.23% 23,571 $1.2M Add +10.4%
UCON First Trust Smith Unconstrai 0.23% 49,919 $1.2M Add +3.7%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.22% 5,498 $1.2M Reduce -4.2%
VFLO Victoryshares Free Cash Flow 0.22% 35,424 $1.2M Add +196.8%
FTC First Trust Large Cap Growth 0.22% 8,680 $1.2M Reduce -1.2%
IWR iShares Russell Mid-Cap ETF 0.22% 13,474 $1.2M Reduce -0.4%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.22% 2,769 $1.2M Add +2.1%
VNQ Vanguard Real Estate ETF 0.22% 13,191 $1.2M Add +0.9%
DXJ Wisdomtree Japan Hedged Eq 0.21% 10,594 $1.2M Reduce -8.4%
IWM iShares Russell 2000 ETF 0.21% 5,225 $1.2M Add +0.0%
HD Home Depot Inc. 0.21% 2,956 $1.1M Add +2.2%
MO Altria Group Inc. 0.21% 21,717 $1.1M Add +0.9%
HMOP Hartford Municipal Opp ETF 0.20% 28,805 $1.1M Add +3.0%
QMOM Alpha US Quant Mom ETF 0.20% 17,140 $1.1M Add +4.4%
MS Morgan Stanley 0.20% 8,712 $1.1M Add +0.5%
QVAL Alpha Arch US QNT Value ETF 0.20% 24,363 $1.1M Add +5.2%
COST Costco Wholesale Corp. 0.20% 1,185 $1.1M Add +2.1%
FIXD First Trust Smith Opportunis 0.20% 24,678 $1.1M Reduce -4.3%
UNH Unitedhealth Group Inc. 0.19% 2,057 $1.0M No change
MRK Merck & Co. Inc. 0.19% 10,362 $1.0M Add +126.6%
SCHX Schwab US Large-Cap ETF 0.19% 43,747 $1.0M Add +3.3%
IWD iShares Russell 1000 Value E 0.17% 5,132 $950K Add +1.6%
MA Mastercard Inc. Class A 0.17% 1,794 $945K Add +1.1%

Show all 299 holdings

Portfolio Sells Q3 2024 → Q4 2024
BILS SS Spdrb B 3-12M T-Bill ETF Reduce -31.7% 0.54% −0.27
SCZ iShares MSCI Eafe Small-Cap Reduce -0.4% 1.21% −0.17
XOM Exxon Mobil Corp. Reduce -0.8% 0.82% −0.10
VWOB Vanguard Emerg MKTS Gov BND Reduce -15.7% 0.31% −0.08
SUB iShares Short-Term National Reduce -18.0% 0.32% −0.08
DOW Dow Inc. Reduce -13.1% 0.10% −0.06
ABBV Abbvie Inc. Reduce -1.2% 0.33% −0.05
FGD First Trust DJ GL Sel DVD Sold out 0.00% −0.05
VSS Vanguard Ftse All Wo X-US SC Reduce -3.8% 0.28% −0.05
LIN Linde PLC Reduce -0.4% 0.27% −0.05
CVS CVS Health Corp. Sold out 0.00% −0.04
NEM Newmont Corp. Reduce -0.5% 0.09% −0.04
PXF Invesco Rafi Developed Marke Sold out 0.00% −0.04
FTSM First Trust Enh Short Mat FD Reduce -33.5% 0.07% −0.04
CARR Carrier Global Corp. Sold out 0.00% −0.04
VIG Vanguard Dividend Apprec ETF Reduce -3.0% 0.61% −0.04
SLB SLB Ltd. Reduce -27.5% 0.07% −0.04
VZ Verizon Communications Inc. Reduce -6.7% 0.17% −0.04
MUJ BlackRock Munihold NJ QLTY Reduce -26.9% 0.06% −0.03
USFR Wisdomtree Floating Rate Tre Reduce -2.9% 0.70% −0.03
DES Wisdomtree US Smallcap Divid Reduce -0.2% 1.24% −0.03
GBIL Goldman Sachs Access Treasur Reduce -14.3% 0.15% −0.03
MU Micron Technology Inc. Reduce -1.7% 0.10% −0.03
PSX Phillips 66 Reduce -23.0% 0.05% −0.03
KO The Coca-Cola Co. Reduce -3.8% 0.12% −0.03
FIXD First Trust Smith Opportunis Reduce -4.3% 0.20% −0.02
EMB iShares JP Morgan Usd Emergi Reduce -0.3% 0.29% −0.02
QCOM Qualcomm Inc. Reduce -1.1% 0.12% −0.02
FTA First Trust L C Val Alp Reduce -9.5% 0.10% −0.02
IBM Intl Business Machines Corp. Reduce -4.2% 0.22% −0.02
DXJ Wisdomtree Japan Hedged Eq Reduce -8.4% 0.21% −0.01
GE General Electric Reduce -0.1% 0.10% −0.01
RTX RTX Corp. Reduce -2.0% 0.16% −0.01
INTC Intel Corp. Reduce -7.8% 0.05% −0.01
HUM Humana Inc. Reduce -0.3% 0.05% −0.01
FPXI First Trust International Eq Reduce -19.7% 0.04% −0.01
AMGN Amgen Inc. Reduce -0.4% 0.04% −0.01
PRU Prudential Financial Inc. Reduce -2.6% 0.13% −0.01
CAT Caterpillar Inc. Reduce -3.1% 0.07% −0.01
PLD Prologis Inc. Reduce -0.6% 0.04% −0.01
UITB Victoryshares Core Intermedi Reduce -6.8% 0.06% −0.01
COP Conocophillips Reduce -2.3% 0.08% −0.01
VCSH Vanguard S/T Corp. Bond ETF Reduce -11.5% 0.04% −0.01
DGRO iShares Core Dividend Growth Reduce -2.9% 0.10% −0.01
OIH Vaneck Oil Services ETF Reduce -8.8% 0.04% −0.01
PAVE Global X US Infrastructure Reduce -3.6% 0.09% −0.01
FTCS First Trust Capital Strength Reduce -0.6% 0.11% −0.01
SHV iShares 0-1 Year Treasury Bo Reduce -1.7% 0.16% −0.01
COWZ Pacer US Cash Cows 100 ETF Reduce -2.9% 0.08% −0.01
FEP First Trust Europe Reduce -1.2% 0.05% −0.01

Portfolio Buys Q3 2024 → Q4 2024
VUG Vanguard Mrngstar GR ETF-Sui Add +1.0% 8.68% +0.49
VTEB Vanguard Tax-Exempt Bond ETF Add +12.5% 2.68% +0.20
VFLO Victoryshares Free Cash Flow Add +196.8% 0.22% +0.15
AAPL Apple Inc. Add +0.6% 2.56% +0.15
VBK Van Morst SML-Cap Gro-Usd Inc. Add +0.9% 3.80% +0.13
AMZN Amazon.com Inc. Add +2.1% 0.85% +0.13
NVDA Nvidia Corp. Add +1.0% 1.29% +0.11
MRK Merck & Co. Inc. Add +126.6% 0.19% +0.09
IONQ Ionq Inc. Add +16.8% 0.11% +0.09
AVGO Broadcom Inc. Add +8.1% 0.25% +0.07
PFE Pfizer Inc. Add +57.8% 0.24% +0.07
IGV iShares Expanded Tech-Softwa Add +146.4% 0.11% +0.07
GOOGL Alphabet Inc. Class A Add +2.7% 0.52% +0.07
GBAB Guggenheim Taxable Municipal Add +56.7% 0.26% +0.06
TSLA Tesla Inc. Add +11.3% 0.15% +0.06
RSP Invesco S&P 500 Equal Weight Add +27.6% 0.30% +0.06
BIL SS SPDR BB 1-3M T-Bill ETF Add +4.2% 3.05% +0.05
TCAF T Rowe PRC Cap Appreciation New 0.05% +0.05
AB Alliancebernstein Holding LP Add +56.3% 0.13% +0.05
JPM JPMorgan Chase & Co. Add +2.5% 0.38% +0.05
QQQ Invesco QQQ Trust Series 1 Add +0.9% 1.29% +0.05
GEV GE Vernova Inc. New 0.05% +0.05
PPA Invesco Aerospace & Defense New 0.04% +0.04
VGT Vanguard Info Tech ETF Add +2.1% 0.73% +0.04
HUBS HubSpot Inc. New 0.04% +0.04
MLPX Global X MLP & Energy Infras New 0.04% +0.04
APO Apollo Global Management Inc. New 0.04% +0.04
SPH Suburban Propane Partners LP Add +85.4% 0.09% +0.04
FSK FS KKR Capital Corp. New 0.04% +0.04
INDA iShares MSCI India ETF New 0.04% +0.04
LMND Lemonade Inc. New 0.04% +0.04
ROST Ross Stores Inc. Add +77.5% 0.08% +0.03
MS Morgan Stanley Add +0.5% 0.20% +0.03
WMB Williams Cos Inc. Add +28.0% 0.09% +0.03
SPHQ Invesco S&P 500 Quality ETF Add +17.8% 0.23% +0.03
FTSL First Trust Senior Loan ETF Add +8.3% 0.43% +0.03
XMHQ Invesco S&P Midcap Qual ETF Add +19.0% 0.25% +0.03
WFC Wells Fargo & Co. Add +0.1% 0.14% +0.02
CRWD CrowdStrike Holdings Inc. Class A Add +30.0% 0.07% +0.02
CE Celanese Corp. Add +206.9% 0.07% +0.02
AXON Axon Enterprise Inc. Add +0.3% 0.07% +0.02
IVV iShares Core S&P 500 ETF Add +3.6% 0.63% +0.02
CRM Salesforce Inc. Add +4.3% 0.10% +0.02
BND Vanguard Total Bond Market Add +58.6% 0.06% +0.02
SPYG SS SPDR P S&P 500 Growth ETF Add +1.2% 0.41% +0.02
DELL Dell Technologies -C Add +50.6% 0.06% +0.02
KNG FT Vest S&P 500 DVD Arst TRG Add +42.7% 0.08% +0.02
OBIL F/M US Treasury 12 Month Bil Add +31.1% 0.08% +0.02
NOW ServiceNow Inc. Add +4.4% 0.10% +0.02
BSV Vanguard Short-Term Bond ETF Add +22.4% 0.12% +0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q4 2024 299$543.9MVUG, VTV, VBK, IEF, BIL
Q3 2024 293$533.5MVTV, VUG, VBK, IEF, VWO
Q2 2024 89$122.9MBIL, HEDJ, NVDA, SPY, DES
Q1 2024 278$479.8MVTV, VUG, VBK, IEF, VWO