Sage Investment Counsel LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 23, 2025), Sage Investment Counsel LLC reported 119 stock positions worth $78.9 million. Its top holding was Pinnacle Financial Partners (PNFP) at 10.2% of the portfolio, followed by Apple (AAPL, 5.6%) and Berkshire Hathaway Class A (BRK.A, 4.0%). Compared with Q4 2024, it opened 12 new positions, sold out of 13, added to 39 and reduced 36. The biggest buy was a new position in Uber Technologies (UBER) and the biggest sale Apple (AAPL, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- Franklin, TN
- CIK
- 0002055178
- Portfolio Value
- $78.9M (Q1 2025)
- SEC Filing
- 0001085146-25-002268 ↗ filed Apr 23, 2025
Holdings Value
Holdings 119 stocks · $78.9M
| PNFP Pinnacle Financial Partners | 10.19% | 75,802 | $8.0M | Add +0.0% |
| AAPL Apple Inc. | 5.65% | 20,059 | $4.5M | Reduce -1.2% |
| BRK.A Berkshire Hathaway Inc. Class A | 4.05% | 4 | $3.2M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 3.27% | 4,845 | $2.6M | Reduce -0.2% |
| ET Energy Transfer LP | 3.18% | 135,075 | $2.5M | Reduce -1.5% |
| V Visa Inc. Class A | 2.28% | 5,133 | $1.8M | No change |
| BN Brookfield Corp. | 2.16% | 32,583 | $1.7M | Add +131.3% |
| EPD Enterprise Products Partners | 1.95% | 44,941 | $1.5M | Add +0.1% |
| HHH Howard Hughes Holdings Inc. | 1.80% | 19,205 | $1.4M | Add +108.9% |
| TFSL TFS Financial Corp. | 1.80% | 114,554 | $1.4M | Add +6.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 1.70% | 32,166 | $1.3M | Reduce -24.3% |
| JPM JPMorgan Chase & Co. | 1.70% | 5,452 | $1.3M | Reduce -2.1% |
| MSFT Microsoft Corp. | 1.59% | 3,339 | $1.3M | Reduce -0.3% |
| ENB Enbridge Inc. | 1.50% | 26,767 | $1.2M | No change |
| VT Vanguard Tot World STK ETF | 1.50% | 10,187 | $1.2M | Reduce -3.4% |
| BIP Brookfield Infrastructure Pa | 1.43% | 37,803 | $1.1M | Add +0.8% |
| CB Chubb Ltd. | 1.41% | 3,677 | $1.1M | Add +51.6% |
| UBER Uber Technologies Inc. | 1.37% | 14,794 | $1.1M | New |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.37% | 5,782 | $1.1M | Reduce -8.9% |
| DG Dollar General Corp. | 1.35% | 12,068 | $1.1M | Add +27.4% |
| NKE Nike Inc. Class B | 1.28% | 15,904 | $1.0M | Add +69.1% |
| O Realty Income Corp. | 1.23% | 16,687 | $968K | Reduce -0.5% |
| XOM Exxon Mobil Corp. | 1.21% | 8,016 | $953K | Reduce -16.2% |
| VTI VG Morningstar TS MKT ETF-US | 1.20% | 3,457 | $950K | Reduce -7.2% |
| RYAAY Ryanair Holdings PLC-SP ADR | 1.16% | 21,569 | $914K | New |
| EUSA iShares MSCI USA Equal Weigh | 1.14% | 9,609 | $899K | Add +10.4% |
| SNX TD Synnex Corp. | 1.09% | 8,294 | $862K | Add +51.1% |
| VOO Vanguard S&P 500 ETF | 1.06% | 1,625 | $835K | Reduce -7.1% |
| AZO AutoZone Inc. | 0.99% | 205 | $782K | No change |
| DVA Davita Inc. | 0.96% | 4,971 | $760K | Reduce -19.5% |
| SIRI Sirius XM Holdings Inc. | 0.91% | 31,865 | $718K | Add +15.8% |
| FLG Flagstar Bank NA | 0.89% | 60,689 | $705K | Add +26.1% |
| CAT Caterpillar Inc. | 0.87% | 2,074 | $684K | Add +3.0% |
| VNQ Vanguard Real Estate ETF | 0.87% | 7,538 | $682K | Reduce -2.5% |
| HD Home Depot Inc. | 0.86% | 1,857 | $681K | No change |
| JHG Janus Henderson Group PLC | 0.83% | 18,013 | $651K | Reduce -2.6% |
| OMF Onemain Holdings Inc. | 0.79% | 12,804 | $626K | Reduce -0.1% |
| BABA Alibaba Group Holding-SP ADR | 0.77% | 4,569 | $604K | Reduce -3.5% |
| META Meta Platforms Inc. Class A | 0.76% | 1,045 | $603K | No change |
| OXY Occidental Petroleum Corp. | 0.76% | 12,141 | $599K | Add +20.2% |
| TSLX Sixth Street Specialty Lendi | 0.75% | 26,277 | $588K | Add +0.2% |
| RTX RTX Corp. | 0.72% | 4,278 | $567K | Reduce -10.4% |
| OMAB Grupo Aeroportuario Cen-ADR | 0.70% | 7,000 | $550K | No change |
| RITM Rithm Capital Corp. | 0.69% | 47,700 | $546K | Reduce -3.3% |
| PAC Grupo Aeroportuario Pac-ADR | 0.64% | 2,740 | $508K | No change |
| USB US Bancorp | 0.64% | 12,032 | $508K | Add +0.1% |
| BEP Brookfield Renewable Partner | 0.62% | 21,925 | $486K | Add +2.3% |
| DFS Discover Financial Services | 0.60% | 2,790 | $476K | Reduce -47.1% |
| CP Canadian Pacific Kansas City | 0.57% | 6,442 | $452K | Add +105.4% |
| SCHD Schwab US DVD Equity ETF | 0.57% | 16,162 | $452K | Add +63.0% |
| VXUS Vanguard Total Intl Stock | 0.56% | 7,156 | $444K | Reduce -22.6% |
| ABR Arbor Realty Trust Inc. | 0.55% | 37,100 | $436K | No change |
| HR Healthcare Realty Trust Inc. | 0.55% | 25,529 | $431K | Add +0.3% |
| CNQ Canadian Natural Resources | 0.54% | 13,800 | $425K | No change |
| BUR Burford Capital Ltd. | 0.54% | 32,000 | $423K | No change |
| LOW Lowe's Cos Inc. | 0.53% | 1,801 | $420K | No change |
| SPHQ Invesco S&P 500 Quality ETF | 0.52% | 6,186 | $410K | Add +42.4% |
| VCIT Vanguard Int-Term Corporate | 0.52% | 5,005 | $409K | New |
| RIET Hoya Capital Hi DVD YLD ETF | 0.51% | 40,048 | $402K | Add +7.7% |
| VCLT Vanguard Long-Term Corp. Bond | 0.51% | 5,265 | $400K | New |
| VWO Vanguard Ftse Emerging Marke | 0.50% | 8,657 | $392K | Add +12.1% |
| ABEV Ambev SA-ADR | 0.49% | 165,500 | $386K | Add +49.8% |
| WTM White Mountains Insurance GP | 0.49% | 200 | $385K | No change |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.49% | 3,881 | $383K | Reduce -7.2% |
| FDX FedEx Corp. | 0.48% | 1,550 | $378K | No change |
| CSCO Cisco Systems Inc. | 0.47% | 5,967 | $368K | Reduce -0.5% |
| BXSL Blackstone Secured Lending F | 0.46% | 11,174 | $362K | Add +0.1% |
| ADC Agree Realty Corp. | 0.46% | 4,683 | $362K | Add +0.3% |
| APO Apollo Global Management Inc. | 0.45% | 2,590 | $355K | Reduce -16.2% |
| VICI Vici Properties Inc. filed as VICI PPTYS INC | 0.45% | 10,835 | $353K | Add +10.3% |
| MA Mastercard Inc. Class A | 0.44% | 635 | $348K | No change |
| ELV Elevance Health Inc. | 0.44% | 792 | $344K | Reduce -9.0% |
| MTB M & T Bank Corp. filed as M & T BK CORP | 0.42% | 1,837 | $328K | Add +0.1% |
| ARE Alexandria Real Estate Equit | 0.41% | 3,526 | $326K | Reduce -4.8% |
| SU Suncor Energy Inc. | 0.41% | 8,400 | $325K | No change |
| KOF Coca-Cola Femsa Sab-SP ADR | 0.41% | 3,500 | $320K | No change |
| FCX Freeport-McMoran Inc. | 0.40% | 8,300 | $314K | Reduce -3.9% |
| UNP Union Pacific Corp. | 0.39% | 1,318 | $311K | No change |
| CTO Cto Realty Growth Inc. filed as CTO RLTY GROWTH INC NEW | 0.39% | 16,041 | $310K | Add +0.2% |
| UL Unilever PLC | 0.39% | 5,100 | $304K | Reduce -33.4% |
| ARCC Ares Capital Corp. | 0.38% | 13,420 | $297K | Add +0.2% |
| VZ Verizon Communications Inc. | 0.37% | 6,389 | $290K | Reduce -9.0% |
| TFC Truist Financial Corp. | 0.36% | 6,992 | $288K | Reduce -23.9% |
| WMT Walmart Inc. | 0.34% | 3,078 | $270K | Reduce -19.0% |
| RF Regions Financial Corp. | 0.34% | 12,416 | $270K | Add +0.2% |
| SWX Southwest Gas Holdings Inc. | 0.34% | 3,702 | $266K | Reduce -3.9% |
| SAFE Safehold Inc. | 0.33% | 14,100 | $264K | Add +40.4% |
| FDVV Fidelity High Dividend ETF | 0.33% | 5,207 | $258K | Add +1.9% |
| LMT Lockheed Martin Corp. | 0.33% | 575 | $257K | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.32% | 1,444 | $250K | New |
| FDUS Fidus Investment Corp. | 0.31% | 12,070 | $246K | Add +0.1% |
| CVX Chevron Corp. | 0.30% | 1,403 | $235K | Reduce -6.7% |
| DEO Diageo PLC-Sponsored ADR | 0.29% | 2,200 | $231K | New |
| JOE The St Joe Co. | 0.28% | 4,700 | $221K | New |
| BUI Blckrck Util Infra & PWR Opp filed as BLACKROCK UTILS INFRASTRUCTU | 0.28% | 9,693 | $219K | No change |
| PG The Procter & Gamble Co. | 0.28% | 1,287 | $219K | No change |
| LADR Ladder Capital Corp.-REIT | 0.27% | 18,879 | $215K | Add +0.3% |
| LAD Lithia Motors Inc. | 0.26% | 700 | $205K | Reduce -16.2% |
| OKE Oneok Inc. | 0.26% | 2,031 | $202K | No change |
| F Ford Motor Co. filed as FORD MTR CO | 0.25% | 19,700 | $198K | Reduce -12.4% |
Portfolio Sells Q4 2024 → Q1 2025
| AAPL Apple Inc. | Reduce -1.2% | 5.65% | −0.98 |
| BAC Bank of America Corp. | Reduce -24.3% | 1.70% | −0.73 |
| NVDA Nvidia Corp. | Sold out | 0.00% | −0.63 |
| DFS Discover Financial Services | Reduce -47.1% | 0.60% | −0.59 |
| MDT Medtronic PLC | Sold out | 0.00% | −0.58 |
| CHTR Charter Communications Inc. Class A | Sold out | 0.00% | −0.50 |
| LNG Cheniere Energy Inc. | Sold out | 0.00% | −0.34 |
| C Citigroup Inc. | Sold out | 0.00% | −0.34 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.32 |
| ET Energy Transfer LP | Reduce -1.5% | 3.18% | −0.32 |
| AVGO Broadcom Inc. | Sold out | 0.00% | −0.30 |
| GOOGL Alphabet Inc. Class A | Sold out | 0.00% | −0.29 |
| BX Blackstone Inc. | Sold out | 0.00% | −0.28 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.28 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -8.9% | 1.37% | −0.27 |
| MO Altria Group Inc. | Sold out | 0.00% | −0.27 |
| MSFT Microsoft Corp. | Reduce -0.3% | 1.59% | −0.25 |
| FPI Farmland Partners Inc. | Sold out | 0.00% | −0.24 |
| DVA Davita Inc. | Reduce -19.5% | 0.96% | −0.24 |
| APO Apollo Global Management Inc. | Reduce -16.2% | 0.45% | −0.22 |
| HNRG Hallador Energy Co. | Sold out | 0.00% | −0.21 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -7.2% | 1.20% | −0.20 |
| JHG Janus Henderson Group PLC | Reduce -2.6% | 0.83% | −0.20 |
| UL Unilever PLC | Reduce -33.4% | 0.39% | −0.18 |
| VOO Vanguard S&P 500 ETF | Reduce -7.1% | 1.06% | −0.17 |
| TFC Truist Financial Corp. | Reduce -23.9% | 0.36% | −0.15 |
| VXUS Vanguard Total Intl Stock | Reduce -22.6% | 0.56% | −0.15 |
| XOM Exxon Mobil Corp. | Reduce -16.2% | 1.21% | −0.13 |
| LAD Lithia Motors Inc. | Reduce -16.2% | 0.26% | −0.13 |
| DIS The Walt Disney Co. | Reduce -7.2% | 0.49% | −0.12 |
| VT Vanguard Tot World STK ETF | Reduce -3.4% | 1.50% | −0.12 |
| WMT Walmart Inc. | Reduce -19.0% | 0.34% | −0.10 |
| OMF Onemain Holdings Inc. | Reduce -0.1% | 0.79% | −0.08 |
| ARE Alexandria Real Estate Equit | Reduce -4.8% | 0.41% | −0.06 |
| JPM JPMorgan Chase & Co. | Reduce -2.1% | 1.70% | −0.05 |
| F Ford Motor Co. | Reduce -12.4% | 0.25% | −0.04 |
| VNQ Vanguard Real Estate ETF | Reduce -2.5% | 0.87% | −0.03 |
| FCX Freeport-McMoran Inc. | Reduce -3.9% | 0.40% | −0.03 |
| SWX Southwest Gas Holdings Inc. | Reduce -3.9% | 0.34% | −0.02 |
| RITM Rithm Capital Corp. | Reduce -3.3% | 0.69% | −0.00 |
| RTX RTX Corp. | Reduce -10.4% | 0.72% | −0.00 |
| VZ Verizon Communications Inc. | Reduce -9.0% | 0.37% | +0.00 |
| CSCO Cisco Systems Inc. | Reduce -0.5% | 0.47% | +0.00 |
| CVX Chevron Corp. | Reduce -6.7% | 0.30% | +0.01 |
| ELV Elevance Health Inc. | Reduce -9.0% | 0.44% | +0.02 |
| CCU Cia Cervecerias Uni-Spon ADR | Reduce -16.9% | 0.24% | +0.02 |
| O Realty Income Corp. | Reduce -0.5% | 1.23% | +0.06 |
| BABA Alibaba Group Holding-SP ADR | Reduce -3.5% | 0.77% | +0.24 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.2% | 3.27% | +0.40 |
Portfolio Buys Q4 2024 → Q1 2025
| UBER Uber Technologies Inc. | New | 1.37% | +1.37 |
| RYAAY Ryanair Holdings PLC-SP ADR | New | 1.16% | +1.16 |
| BN Brookfield Corp. | Add +131.3% | 2.16% | +1.11 |
| HHH Howard Hughes Holdings Inc. | Add +108.9% | 1.80% | +0.88 |
| CB Chubb Ltd. | Add +51.6% | 1.41% | +0.53 |
| VCIT Vanguard Int-Term Corporate | New | 0.52% | +0.52 |
| VCLT Vanguard Long-Term Corp. Bond | New | 0.51% | +0.51 |
| DG Dollar General Corp. | Add +27.4% | 1.35% | +0.41 |
| NKE Nike Inc. Class B | Add +69.1% | 1.28% | +0.35 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 0.32% | +0.32 |
| FLG Flagstar Bank NA | Add +26.1% | 0.89% | +0.31 |
| DEO Diageo PLC-Sponsored ADR | New | 0.29% | +0.29 |
| JOE The St Joe Co. | New | 0.28% | +0.28 |
| CP Canadian Pacific Kansas City | Add +105.4% | 0.57% | +0.28 |
| SNX TD Synnex Corp. | Add +51.1% | 1.09% | +0.25 |
| ABEV Ambev SA-ADR | Add +49.8% | 0.49% | +0.22 |
| SCHD Schwab US DVD Equity ETF | Add +63.0% | 0.57% | +0.22 |
| RKT Rocket Cos Inc. Class A | New | 0.15% | +0.15 |
| LE Lands' End Inc. | New | 0.14% | +0.14 |
| SPHQ Invesco S&P 500 Quality ETF | Add +42.4% | 0.52% | +0.14 |
| CLF Cleveland-Cliffs Inc. | New | 0.11% | +0.11 |
| AHRT Ah Realty Trust Inc. | New | 0.11% | +0.11 |
| EPD Enterprise Products Partners | Add +0.1% | 1.95% | +0.11 |
| OXY Occidental Petroleum Corp. | Add +20.2% | 0.76% | +0.11 |
| SIRI Sirius XM Holdings Inc. | Add +15.8% | 0.91% | +0.09 |
| SAFE Safehold Inc. | Add +40.4% | 0.33% | +0.09 |
| MPT Medical Properties Trust Inc. | New | 0.09% | +0.09 |
| VICI Vici Properties Inc. | Add +10.3% | 0.45% | +0.07 |
| EUSA iShares MSCI USA Equal Weigh | Add +10.4% | 1.14% | +0.06 |
| VWO Vanguard Ftse Emerging Marke | Add +12.1% | 0.50% | +0.05 |
| TFSL TFS Financial Corp. | Add +6.2% | 1.80% | +0.03 |
| ADC Agree Realty Corp. | Add +0.3% | 0.46% | +0.03 |
| RIET Hoya Capital Hi DVD YLD ETF | Add +7.7% | 0.51% | +0.02 |
| TSLX Sixth Street Specialty Lendi | Add +0.2% | 0.75% | +0.02 |
| PNNT Pennantpark Investment Corp. | Add +11.1% | 0.18% | +0.01 |
| LADR Ladder Capital Corp.-REIT | Add +0.3% | 0.27% | −0.00 |
| ARCC Ares Capital Corp. | Add +0.2% | 0.38% | −0.01 |
| FDVV Fidelity High Dividend ETF | Add +1.9% | 0.33% | −0.01 |
| CAAP Corp. America Airports SA | Add +2.0% | 0.24% | −0.01 |
| BXSL Blackstone Secured Lending F | Add +0.1% | 0.46% | −0.01 |
| OBDC Blue Owl Capital Corp. | Add +0.3% | 0.23% | −0.01 |
| HR Healthcare Realty Trust Inc. | Add +0.3% | 0.55% | −0.02 |
| FDUS Fidus Investment Corp. | Add +0.1% | 0.31% | −0.02 |
| CTO Cto Realty Growth Inc. | Add +0.2% | 0.39% | −0.02 |
| BEP Brookfield Renewable Partner | Add +2.3% | 0.62% | −0.02 |
| MTB M & T Bank Corp. | Add +0.1% | 0.42% | −0.03 |
| RF Regions Financial Corp. | Add +0.2% | 0.34% | −0.04 |
| CAT Caterpillar Inc. | Add +3.0% | 0.87% | −0.08 |
| USB US Bancorp | Add +0.1% | 0.64% | −0.11 |
| BIP Brookfield Infrastructure Pa | Add +0.8% | 1.43% | −0.13 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 126 | $99.9M | PNFP, AAPL, BRK.A, V, ET |
| Q1 2026 | 127 | $90.1M | PNFP, AAPL, BRK.A, ET, BN |
| Q4 2025 | 123 | $90.9M | PNFP, AAPL, BRK.A, BN, ET |
| Q3 2025 | 123 | $90.3M | PNFP, AAPL, BRK.A, BN, BRK.B |
| Q2 2025 | 122 | $86.3M | PNFP, AAPL, BRK.A, ET, BRK.B |
| Q1 2025 | 119 | $78.9M | PNFP, AAPL, BRK.A, BRK.B, ET |
| Q4 2024 | 120 | $76.7M | PNFP, AAPL, BRK.A, ET, BRK.B |