Salem Investment Counselors Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 11, 2024), Salem Investment Counselors Inc. reported 1,165 stock positions worth $3.0 billion. Its top holding was Lowe's Cos (LOW) at 18.4% of the portfolio, followed by Apple (AAPL, 5.7%) and Microsoft (MSFT, 5.6%). Compared with Q4 2023, it opened 134 new positions, sold out of 72, added to 267 and reduced 240. The biggest buy was Nvidia (NVDA, shares +1%) and the biggest sale Lowe's Cos (LOW, shares −36%).

Most Recent 13F
Q2 2026
Location
WINSTON-SALEM, NC
CIK
0000884423
Portfolio Value
$3.0B (Q1 2024)
SEC Filing
0001420506-24-000574 ↗ filed Apr 11, 2024

Holdings Value

0$1.0B$2.0B$3.0B$4.0B$5.0B Q1 2024: $3.0B $3.0B Q1 2024 Q2 2024: $3.1B Q2 2024 Q3 2024: $3.3B Q3 2024 Q4 2024: $3.0B Q4 2024 Q1 2025: $2.9B Q1 2025 Q2 2025: $3.2B Q2 2025 Q3 2025: $3.5B Q3 2025 Q4 2025: $3.5B Q4 2025 Q1 2026: $3.4B Q1 2026 Q2 2026: $4.0B Q2 2026

Holdings 1,165 stocks · $3.0B

LOW Lowe's Cos Inc. 18.41% 2,200,879 $560.6M Reduce -36.2%
AAPL Apple Inc. 5.72% 1,015,952 $174.2M Reduce -0.2%
MSFT Microsoft Corp. 5.59% 404,978 $170.4M Add +0.5%
NVDA Nvidia Corp. 4.87% 163,984 $148.2M Add +1.0%
AMZN Amazon.com Inc. 2.81% 474,053 $85.5M Add +1.2%
META Meta Platforms Inc. Class A 2.67% 167,514 $81.3M Add +0.4%
GOOG Alphabet Inc. Class C 2.53% 506,561 $77.1M Add +0.3%
BRK.B Berkshire Hathaway Inc. Class B 2.46% 177,929 $74.8M Add +1.9%
LLY Eli Lilly & Co. 1.85% 72,338 $56.3M Add +2.8%
PEP Pepsico Inc. 1.71% 296,098 $52.1M Add +2.5%
LEN Lennar Corp. Class A 1.55% 273,918 $47.1M Add +0.9%
JPM JPMorgan Chase & Co. 1.52% 231,388 $46.3M Add +1.9%
GRBK Green Brick Partners Inc. 1.46% 737,138 $44.4M Add +1.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 1.45% 1,168,247 $44.3M Add +0.2%
GOOGL Alphabet Inc. Class A 1.42% 286,267 $43.2M Add +3.1%
MU Micron Technology Inc. 1.39% 359,608 $42.4M Reduce -0.8%
PLTR Palantir Technologies Inc. Class A 1.29% 1,711,203 $39.4M Add +4.2%
MRK Merck & Co. Inc. 1.09% 249,892 $33.1M Add +2.2%
WRK Westrock Co. 0.98% 600,682 $29.7M No change
ACN Accenture PLC Class A 0.97% 84,839 $29.4M Add +0.8%
AMD Advanced Micro Devices 0.94% 157,816 $28.5M Add +6.1%
JNJ Johnson & Johnson 0.93% 178,529 $28.2M Add +2.3%
NU Nu Holdings Ltd./Cayman Isl-A filed as NU HLDGS LTD 0.90% 2,303,930 $27.5M Add +7.0%
ISRG Intuitive Surgical Inc. 0.80% 61,025 $24.4M Add +3.1%
ABBV Abbvie Inc. 0.76% 126,962 $23.1M Add +0.6%
RTX RTX Corp. 0.75% 233,932 $22.8M Add +3.4%
SCHM Schwab US Mid Cap ETF 0.67% 250,866 $20.4M Reduce -0.8%
WMT Walmart Inc. 0.66% 332,907 $20.1M Reduce -1.6%
SCHX Schwab US Large-Cap ETF 0.64% 313,480 $19.5M Add +0.8%
QCOM Qualcomm Inc. 0.64% 114,348 $19.4M Add +0.3%
UNH Unitedhealth Group Inc. 0.63% 38,702 $19.1M Add +7.8%
V Visa Inc. Class A 0.60% 65,501 $18.3M Add +0.7%
CSCO Cisco Systems Inc. 0.58% 355,438 $17.7M Add +1.5%
PG The Procter & Gamble Co. 0.58% 108,249 $17.6M Add +2.5%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.56% 68,232 $17.0M Add +1.5%
COST Costco Wholesale Corp. 0.56% 23,254 $17.0M Add +3.2%
VB Vanguard Most SM-Cap ETF-Usd 0.54% 71,839 $16.4M Add +2.5%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.51% 54,266 $15.6M Add +0.2%
CAT Caterpillar Inc. 0.50% 41,936 $15.4M Reduce -0.5%
MCD McDonald's Corp. 0.48% 52,164 $14.7M Add +1.0%
BSX Boston Scientific Corp. 0.47% 211,218 $14.5M Add +12.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.47% 27,543 $14.5M Add +0.5%
TSM Taiwan Semiconductor-SP ADR 0.47% 104,298 $14.2M Reduce -3.9%
BCPC Balchem Corp. 0.43% 84,845 $13.1M No change
HON Honeywell International Inc. 0.41% 61,346 $12.6M Reduce -1.1%
ROP Roper Technologies Inc. 0.41% 22,389 $12.6M Add +1.8%
TFC Truist Financial Corp. 0.38% 300,635 $11.7M Reduce -3.4%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.36% 90,359 $11.0M Add +0.1%
CVS CVS Health Corp. 0.35% 135,193 $10.8M Reduce -1.7%
KBH KB Home 0.35% 149,300 $10.6M Add +8.7%
HD Home Depot Inc. 0.33% 26,560 $10.2M Reduce -2.5%
TMO Thermo Fisher Scientific Inc. 0.33% 17,060 $9.9M Add +13.3%
GEHC GE Healthcare Technology 0.32% 106,917 $9.7M Add +50.1%
ABT Abbott Laboratories 0.31% 83,078 $9.4M Reduce -0.1%
CRWD CrowdStrike Holdings Inc. Class A 0.30% 28,094 $9.0M Add +0.1%
TTE Totalenergies SE -Spon ADR 0.28% 122,411 $8.5M Reduce -0.3%
RIO Rio Tinto PLC-Spon ADR 0.28% 127,216 $8.4M Add +12.2%
KMB Kimberly-Clark Corp. 0.28% 64,546 $8.4M Add +0.9%
SCHA Schwab US Small-Cap ETF 0.28% 170,352 $8.4M Add +2.0%
PSX Phillips 66 0.27% 50,172 $8.2M Reduce -3.8%
XOM Exxon Mobil Corp. 0.26% 69,165 $8.0M Reduce -1.2%
STZ Constellation Brands Inc. Class A 0.24% 27,386 $7.4M Add +0.6%
MMM 3M Co. 0.24% 69,329 $7.4M Reduce -8.7%
CL Colgate-Palmolive Co. 0.23% 78,803 $7.1M Reduce -2.5%
IRM Iron Mountain Inc. filed as IRON MTN INC DEL 0.23% 85,113 $6.9M Add +6.1%
IWR iShares Russell Mid-Cap ETF 0.22% 81,000 $6.8M Reduce -0.1%
MDLZ Mondelez International Inc. Class A 0.22% 96,412 $6.8M Add +1.2%
KO The Coca-Cola Co. 0.22% 110,134 $6.8M Reduce -1.5%
INTC Intel Corp. 0.22% 152,305 $6.7M Reduce -2.0%
ALSN Allison Transmission Holding 0.22% 82,825 $6.7M Reduce -4.7%
VOO Vanguard S&P 500 ETF 0.21% 13,531 $6.5M Reduce -1.2%
ARCC Ares Capital Corp. 0.21% 308,645 $6.4M Add +9.0%
AMGN Amgen Inc. 0.21% 22,512 $6.4M Add +17.9%
KMI Kinder Morgan Inc. 0.21% 347,583 $6.4M Add +1.8%
TXT Textron Inc. 0.21% 66,315 $6.4M Reduce -0.4%
AEP American Electric Power 0.21% 73,779 $6.4M Add +433.7%
WM Waste Management Inc. 0.20% 28,797 $6.1M Add +12.8%
ET Energy Transfer LP 0.20% 383,774 $6.0M Reduce -0.3%
EPD Enterprise Products Partners 0.20% 205,591 $6.0M Reduce -0.1%
FDX FedEx Corp. 0.19% 20,289 $5.9M Add +5.6%
PBR Petroleo Brasileiro-Spon ADR 0.18% 368,541 $5.6M Add +1.9%
DNA Ginkgo Bioworks Holdings Inc. 0.18% 4,758,585 $5.5M Add +110.6%
SON Sonoco Products Co. 0.18% 94,713 $5.5M Add +1.7%
IVV iShares Core S&P 500 ETF 0.18% 10,283 $5.4M Add +0.9%
FLO Flowers Foods Inc. 0.18% 225,959 $5.4M Reduce -1.3%
CVX Chevron Corp. 0.17% 33,608 $5.3M Add +7.8%
OBDC Blue Owl Capital Corp. 0.17% 332,540 $5.3M Add +6.8%
SMCI Super Micro Computer Inc. 0.17% 5,167 $5.2M Reduce -7.6%
LOB Live Oak Bancshares Inc. 0.17% 125,015 $5.2M Reduce -16.3%
MLM Martin Marietta Materials 0.17% 8,363 $5.1M Add +0.1%
NUE Nucor Corp. 0.17% 25,507 $5.1M Reduce -1.2%
NGVT Ingevity Corp. 0.16% 102,398 $4.9M Add +17.2%
WSM Williams-Sonoma Inc. 0.16% 14,905 $4.7M Reduce -1.1%
ABNB Airbnb Inc. Class A 0.15% 28,029 $4.6M Reduce -35.4%
TT Trane Technologies PLC 0.15% 15,187 $4.6M Reduce -0.0%
MTD Mettler-Toledo International 0.14% 3,300 $4.4M No change
FANG Diamondback Energy Inc. 0.14% 21,640 $4.3M Reduce -0.2%
ORCL Oracle Corp. 0.14% 33,902 $4.3M Add +144.3%
NEE Nextera Energy Inc. 0.14% 66,413 $4.2M Add +1.1%
DFS Discover Financial Services 0.14% 31,725 $4.2M Reduce -36.8%

Show all 1,165 holdings

Other holdings (4): bonds, preferreds, convertibles and warrants · $11K (not counted above)
SecurityClassShares / PrincipalValueChange
WBXWF Wallbox BV Class A -CW26 *W EXP 10/01/202 35,127$7KReduce -0.6%
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 81$3KNo change
SAVAW Cassava Sciences Inc.-28 *W EXP 11/15/202 110$444No change
OUSTZ Ouster Inc. -CW25 *W EXP 03/11/202 250$21No change
Lines left out (2) · $195 — a value with no share or principal amount
SecurityClassSharesValue
VICI Vici Properties Inc. COM0$169
IEP Icahn Enterprises LP DEPOSITARY UNIT0$26

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $3.0B.

Portfolio Sells Q4 2023 → Q1 2024

LOW Lowe's Cos Inc. Reduce -36.2% 18.41% −7.91
AAPL Apple Inc. Reduce -0.2% 5.72% −0.99
LOB Live Oak Bancshares Inc. Reduce -16.3% 0.17% −0.06
DFS Discover Financial Services Reduce -36.8% 0.14% −0.06
ABNB Airbnb Inc. Class A Reduce -35.4% 0.15% −0.05
INTC Intel Corp. Reduce -2.0% 0.22% −0.05
SRDX Surmodics Inc. Reduce -6.9% 0.12% −0.05
SPLK Splunk Inc. Sold out 0.00% −0.04
MMM 3M Co. Reduce -8.7% 0.24% −0.04
VKTX Viking Therapeutics Inc. Sold out 0.00% −0.04
PFE Pfizer Inc. Reduce -15.1% 0.12% −0.03
HON Honeywell International Inc. Reduce -1.1% 0.41% −0.03
UI Ubiquiti Inc. Reduce -0.5% 0.09% −0.02
CSX CSX Corp. Reduce -69.2% 0.01% −0.02
CVS CVS Health Corp. Reduce -1.7% 0.35% −0.02
FRPH FRP Holdings Inc. Reduce -6.7% 0.11% −0.02
MUB iShares National Muni Bond E Sold out 0.00% −0.01
PYPL PayPal Holdings Inc. Reduce -25.6% 0.05% −0.01
MO Altria Group Inc. Reduce -19.9% 0.05% −0.01
NKE Nike Inc. Class B Reduce -3.3% 0.04% −0.01
BMY Bristol-Myers Squibb Co. Reduce -7.6% 0.14% −0.01
TFC Truist Financial Corp. Reduce -3.4% 0.38% −0.01
HSIC Henry Schein Inc. Reduce -5.1% 0.08% −0.01
MGA Magna International Inc. Reduce -22.4% 0.02% −0.01
DUK Duke Energy Corp. Reduce -1.4% 0.13% −0.01
AVTR Avantor Inc. Reduce -91.3% 0.00% −0.01
LNC Lincoln National Corp. Reduce -21.6% 0.06% −0.01
TTE Totalenergies SE -Spon ADR Reduce -0.3% 0.28% −0.01
SCHF Schwab Intl Equity ETF Reduce -6.3% 0.12% −0.01
NEM Newmont Corp. Reduce -2.1% 0.03% −0.01
SNAP Snap Inc. Class A Reduce -4.9% 0.01% −0.01
BA The Boeing Co. Reduce -15.1% 0.01% −0.01
DWSN Dawson Geophysical Co. Reduce -25.5% 0.01% −0.01
IQV Iqvia Holdings Inc. Reduce -52.5% 0.01% −0.01
SCHR Schwab Intermediate-Term US Reduce -0.8% 0.07% −0.01
O Realty Income Corp. Reduce -70.2% 0.00% −0.00
BABA Alibaba Group Holding-SP ADR Reduce -18.5% 0.01% −0.00
QLYS Qualys Inc. Sold out 0.00% −0.00
ABT Abbott Laboratories Reduce -0.1% 0.31% −0.00
WAT Waters Corp. Sold out 0.00% −0.00
SMPL The Simply Good Foods Co. Reduce -50.3% 0.00% −0.00
VTRS Viatris Inc. Reduce -16.7% 0.02% −0.00
KO The Coca-Cola Co. Reduce -1.5% 0.22% −0.00
CEDAR FAIR LP Reduce -50.0% 0.00% −0.00
PFM Invesco Dividend Achievers E Sold out 0.00% −0.00
MSM MSC Industrial Direct Co. Class A Sold out 0.00% −0.00
WPC WP Carey Inc. Reduce -48.1% 0.00% −0.00
CMCSA Comcast Corp. Class A Reduce -1.2% 0.03% −0.00
XYZ Block Inc. Reduce -18.2% 0.01% −0.00
BDX Becton Dickinson and Co. Reduce -53.9% 0.00% −0.00

Portfolio Buys Q4 2023 → Q1 2024

NVDA Nvidia Corp. Add +1.0% 4.87% +2.11
META Meta Platforms Inc. Class A Add +0.4% 2.67% +0.65
LLY Eli Lilly & Co. Add +2.8% 1.85% +0.44
MSFT Microsoft Corp. Add +0.5% 5.59% +0.40
AMZN Amazon.com Inc. Add +1.2% 2.81% +0.37
PLTR Palantir Technologies Inc. Class A Add +4.2% 1.29% +0.33
BRK.B Berkshire Hathaway Inc. Class B Add +1.9% 2.46% +0.32
NU Nu Holdings Ltd./Cayman Isl-A Add +7.0% 0.90% +0.29
JPM JPMorgan Chase & Co. Add +1.9% 1.52% +0.20
AMD Advanced Micro Devices Add +6.1% 0.94% +0.18
AEP American Electric Power Add +433.7% 0.21% +0.17
MRK Merck & Co. Inc. Add +2.2% 1.09% +0.17
GRBK Green Brick Partners Inc. Add +1.7% 1.46% +0.17
LEN Lennar Corp. Class A Add +0.9% 1.55% +0.16
GEHC GE Healthcare Technology Add +50.1% 0.32% +0.13
EVH Evolent Health Inc. Class A Add +1223.7% 0.13% +0.12
ISRG Intuitive Surgical Inc. Add +3.1% 0.80% +0.12
BAC Bank of America Corp. Add +0.2% 1.45% +0.11
BSX Boston Scientific Corp. Add +12.4% 0.47% +0.10
PNC PNC Financial Services Group Add +2323.2% 0.10% +0.10
RTX RTX Corp. Add +3.4% 0.75% +0.10
GOOG Alphabet Inc. Class C Add +0.3% 2.53% +0.09
GOOGL Alphabet Inc. Class A Add +3.1% 1.42% +0.09
ORCL Oracle Corp. Add +144.3% 0.14% +0.09
ABBV Abbvie Inc. Add +0.6% 0.76% +0.09
QCOM Qualcomm Inc. Add +0.3% 0.64% +0.07
KBH KB Home Add +8.7% 0.35% +0.05
TMO Thermo Fisher Scientific Inc. Add +13.3% 0.33% +0.05
DNA Ginkgo Bioworks Holdings Inc. Add +110.6% 0.18% +0.05
CRWD CrowdStrike Holdings Inc. Class A Add +0.1% 0.30% +0.05
NVO Novo-Nordisk A/S-Spons ADR Add +528.4% 0.06% +0.05
PG The Procter & Gamble Co. Add +2.5% 0.58% +0.05
ASML ASML Holding NV-NY Reg SHS Add +41.1% 0.11% +0.05
WM Waste Management Inc. Add +12.8% 0.20% +0.04
COST Costco Wholesale Corp. Add +3.2% 0.56% +0.04
SCHX Schwab US Large-Cap ETF Add +0.8% 0.64% +0.04
ENB Enbridge Inc. Add +157.7% 0.06% +0.04
AMLP Alerian MLP ETF Add +48.9% 0.10% +0.04
SYK Stryker Corp. Add +119.4% 0.06% +0.03
OXY Occidental Petroleum Corp. Add +216.1% 0.05% +0.03
IRM Iron Mountain Inc. Add +6.1% 0.23% +0.03
TAP Molson Coors Beverage Co. Class B Add +990.7% 0.03% +0.03
AVGO Broadcom Inc. Add +18.0% 0.11% +0.03
ULST SS Ultra Short TM Bond ETF New 0.03% +0.03
MGK Vngrd Mrgstr MG CP GR ETF-Ui Add +0.2% 0.51% +0.03
TROW T Rowe Price Group Inc. Add +0.1% 0.36% +0.03
VB Vanguard Most SM-Cap ETF-Usd Add +2.5% 0.54% +0.03
FDX FedEx Corp. Add +5.6% 0.19% +0.03
SPY SS SPDR S&P 500 ETF Trust-US Add +0.5% 0.47% +0.03
MLM Martin Marietta Materials Add +0.1% 0.17% +0.03

Notes & Other Activity Q4 2023 → Q1 2024

WBXWF Wallbox BV Class A -CW26 *W EXP 10/01/202 Reduce -0.6% 35,127 $7K
VICI Vici Properties Inc. COM Reduce -100.0% 0 $169
IEP Icahn Enterprises LP DEPOSITARY UNIT Reduce -100.0% 0 $26

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,236$4.0BLOW, NVDA, AAPL, MU, GOOG
Q1 2026Amended 1,235$3.4BLOW, NVDA, AAPL, MSFT, GOOG
Q4 2025 391$3.5BLOW, NVDA, AAPL, MSFT, GOOG
Q3 2025 1,209$3.5BLOW, NVDA, AAPL, MSFT, PLTR
Q2 2025Amended 1,168$3.2BLOW, NVDA, AAPL, MSFT, META
Q1 2025 1,216$2.9BLOW, AAPL, NVDA, MSFT, META
Q4 2024 1,200$3.0BLOW, AAPL, NVDA, MSFT, AMZN
Q3 2024 1,184$3.3BLOW, AAPL, NVDA, MSFT, META
Q2 2024 1,162$3.1BLOW, AAPL, NVDA, MSFT, AMZN
Q1 2024 1,165$3.0BLOW, AAPL, MSFT, NVDA, AMZN