Strategic Financial Partners, Ltd.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 10, 2025), Strategic Financial Partners, Ltd. reported 70 stock positions worth $195.9 million. Its top holding was Ste STR SPDR PT S&P 500 ETF (SPYM) at 19.6% of the portfolio, followed by SS SPDR P S&P 500 Value ETF (SPYV, 7.7%) and Vanguard Russell 1000 Growth (VONG, 7.7%). Compared with Q3 2024, it opened 5 new positions, sold out of 2, added to 32 and reduced 27. The biggest buy was iShares Core 1-5 Year Usd Bo (ISTB, shares +1348%) and the biggest sale Vanguard Russell 1000 Growth (VONG, shares −35%).

Most Recent 13F
Q2 2026
Location
Bend, OR
CIK
0002027921
Portfolio Value
$195.9M (Q4 2024)
SEC Filing
0001085146-25-000942 ↗ filed Feb 10, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $180.7M Q1 2024 Q2 2024: $181.6M Q2 2024 Q3 2024: $195.9M Q3 2024 Q4 2024: $195.9M $195.9M Q4 2024 Q1 2025: $189.9M Q1 2025 Q2 2025: $215.4M Q2 2025 Q3 2025: $218.4M Q3 2025 Q4 2025: $231.0M Q4 2025 Q1 2026: $231.5M Q1 2026 Q2 2026: $265.1M Q2 2026

Holdings 70 stocks · $195.9M

SPYM Ste STR SPDR PT S&P 500 ETF 19.56% 555,775 $38.3M Reduce -0.5%
SPYV SS SPDR P S&P 500 Value ETF 7.73% 295,916 $15.1M Add +34.3%
VONG Vanguard Russell 1000 Growth 7.65% 145,122 $15.0M Reduce -35.1%
SPDW Ste STR SPDR PT DW Eu ETF 5.85% 335,770 $11.5M Add +4.9%
IWR iShares Russell Mid-Cap ETF 5.71% 126,531 $11.2M Reduce -23.0%
AGG iShares Core U.S. Aggregate 5.64% 113,982 $11.0M Add +6.4%
IJR iShares Core S&P Small-Cap E 3.83% 65,096 $7.5M Reduce -5.2%
VWO Vanguard Ftse Emerging Marke 3.33% 148,026 $6.5M Add +189.6%
VUG Vanguard Mrngstar GR ETF-Sui 2.85% 13,624 $5.6M Reduce -1.5%
ISTB iShares Core 1-5 Year Usd Bo 2.78% 114,166 $5.5M Add +1347.5%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 2.18% 12,429 $4.3M Reduce -7.1%
XLP SS Consumer Staples Sel Sect 1.79% 44,613 $3.5M Add +1357.0%
VTV Vanguard Mrngstr Val ETF-Aui 1.72% 19,880 $3.4M Add +0.3%
XLI SS Industrial Select Sector 1.72% 25,515 $3.4M Add +7.8%
XLC SS Comm Select Sector SPDR 1.68% 34,068 $3.3M Reduce -4.0%
XLK SS Technology Select Sector 1.68% 14,178 $3.3M Add +8.3%
VTI VG Morningstar TS MKT ETF-US 1.61% 10,879 $3.2M Reduce -0.2%
VCIT Vanguard Int-Term Corporate 1.54% 37,678 $3.0M Reduce -5.1%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 1.28% 20,146 $2.5M Reduce -0.7%
SPTI SS SPDR P Int Term TSY ETF 1.07% 74,910 $2.1M Reduce -9.9%
MSFT Microsoft Corp. 0.97% 4,505 $1.9M Add +21.3%
EWU iShares MSCI United Kingdom 0.86% 49,946 $1.7M Add +19.4%
BLV Vanguard Long-Term Bond ETF 0.86% 24,477 $1.7M Reduce -69.2%
EWI iShares MSCI Italy ETF 0.85% 46,515 $1.7M Add +16.4%
EWC iShares MSCI Canada ETF 0.85% 41,400 $1.7M New
EWG iShares MSCI Germany ETF 0.84% 52,009 $1.7M Add +11.9%
HYLS FT Tactical High Yield ETF 0.78% 36,938 $1.5M Reduce -0.3%
FMB First Trust Managed Municipa 0.78% 29,906 $1.5M Reduce -10.3%
VOO Vanguard S&P 500 ETF 0.75% 2,721 $1.5M Add +3.0%
AAPL Apple Inc. 0.73% 5,743 $1.4M Add +41.9%
VB Vanguard Most SM-Cap ETF-Usd 0.62% 5,075 $1.2M Add +2.6%
PTLC Pacer Trendpilot US Large Ca 0.60% 21,999 $1.2M Add +0.0%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.59% 5,875 $1.2M Add +0.6%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.55% 3,816 $1.1M Reduce -1.3%
VMBS Vanguard Mortgage-Backed Sec 0.45% 19,401 $880K Reduce -13.6%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.40% 3,122 $792K Reduce -7.8%
QQQ Invesco QQQ Trust Series 1 0.40% 1,542 $789K Add +0.1%
PFF iShares Preferred & Income S 0.38% 23,623 $743K Reduce -0.2%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.37% 4,481 $725K Reduce -8.3%
FSCO FS Credit Opportunities Corp. 0.36% 102,572 $700K Add +0.2%
ACWI iShares MSCI Acwi ETF 0.34% 5,620 $660K Reduce -1.3%
XLV SS Health Care Select Sector 0.33% 4,675 $643K Reduce -16.2%
VXUS Vanguard Total Intl Stock 0.32% 10,503 $619K Add +0.7%
CWB SS SPDR BB Conv Sec ETF 0.30% 7,639 $595K Add +10.7%
HYMB SS SPDR N Ice HY Muni ETF 0.29% 22,576 $578K Reduce -14.3%
VEA Vanguard Ftse Developed ETF 0.29% 11,847 $567K Reduce -0.3%
RWR SS SPDR Dow Jones REIT ETF 0.28% 5,513 $545K Reduce -0.0%
IJH iShares Core S&P Midcap ETF 0.26% 8,115 $506K No change
EMB iShares JP Morgan Usd Emergi 0.23% 5,073 $452K Add +23.6%
FVD First Trust Value Line DVD 0.22% 9,865 $431K Add +1.2%
IWD iShares Russell 1000 Value E 0.20% 2,162 $400K No change
PTMC Pacer Trendpilot US Mid Cap 0.19% 10,141 $374K Reduce -0.5%
GOOGL Alphabet Inc. Class A 0.18% 1,876 $355K New
IWF iShares Russell 1000 Growth 0.18% 879 $353K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.17% 572 $335K No change
VNQ Vanguard Real Estate ETF 0.16% 3,597 $320K Add +0.2%
DEED First Trust Securitized Plus 0.16% 14,872 $308K Add +0.7%
VEU Vanguard Ftse All-World Ex-U 0.15% 5,248 $301K Reduce -1.0%
NVDA Nvidia Corp. 0.15% 2,220 $298K New
VYM Vanguard High DVD Yield ETF 0.15% 2,270 $290K No change
LLY Eli Lilly & Co. 0.15% 375 $290K New
AMZN Amazon.com Inc. 0.14% 1,253 $275K New
SCHD Schwab US DVD Equity ETF 0.14% 9,897 $270K Add +0.9%
IFRA iShares US Infrastructure 0.14% 5,775 $267K Add +1.1%
IVE iShares S&P 500 Value ETF 0.13% 1,355 $259K No change
SHV iShares 0-1 Year Treasury Bo 0.12% 2,135 $235K Reduce -0.7%
KNG FT Vest S&P 500 DVD Arst TRG 0.12% 4,658 $234K Add +3.4%
COP Conocophillips 0.12% 2,333 $231K Add +22.3%
FPE FT-Preferred Secur & Inc. ETF 0.10% 10,529 $186K Add +0.0%
FDD First Trust Stoxx Europe 0.08% 14,335 $161K Add +1.4%

Portfolio Sells Q3 2024 → Q4 2024

VONG Vanguard Russell 1000 Growth Reduce -35.1% 7.65% −3.36
BLV Vanguard Long-Term Bond ETF Reduce -69.2% 0.86% −2.19
IWR iShares Russell Mid-Cap ETF Reduce -23.0% 5.71% −1.68
XLF SS Financial Select Sector Sold out 0.00% −1.65
EWJ iShares MSCI Japan ETF Sold out 0.00% −0.76
IJR iShares Core S&P Small-Cap E Reduce -5.2% 3.83% −0.27
SPTI SS SPDR P Int Term TSY ETF Reduce -9.9% 1.07% −0.17
VCIT Vanguard Int-Term Corporate Reduce -5.1% 1.54% −0.15
XLV SS Health Care Select Sector Reduce -16.2% 0.33% −0.11
FMB First Trust Managed Municipa Reduce -10.3% 0.78% −0.11
VMBS Vanguard Mortgage-Backed Sec Reduce -13.6% 0.45% −0.09
HYMB SS SPDR N Ice HY Muni ETF Reduce -14.3% 0.29% −0.06
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -8.3% 0.37% −0.05
MGV Vngrd Mrgstr MG CP VL ETF-Ui Reduce -0.7% 1.28% −0.04
VEA Vanguard Ftse Developed ETF Reduce -0.3% 0.29% −0.03
RWR SS SPDR Dow Jones REIT ETF Reduce -0.0% 0.28% −0.02
PFF iShares Preferred & Income S Reduce -0.2% 0.38% −0.02
MGK Vngrd Mrgstr MG CP GR ETF-Ui Reduce -7.1% 2.18% −0.02
VEU Vanguard Ftse All-World Ex-U Reduce -1.0% 0.15% −0.02
VOT Vngrd Mrngstr MC GRW ETF-Usd Reduce -7.8% 0.40% −0.02
HYLS FT Tactical High Yield ETF Reduce -0.3% 0.78% −0.01
ACWI iShares MSCI Acwi ETF Reduce -1.3% 0.34% −0.01
PTMC Pacer Trendpilot US Mid Cap Reduce -0.5% 0.19% −0.00
SHV iShares 0-1 Year Treasury Bo Reduce -0.7% 0.12% −0.00
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -1.3% 0.55% +0.02
VTI VG Morningstar TS MKT ETF-US Reduce -0.2% 1.61% +0.03
XLC SS Comm Select Sector SPDR Reduce -4.0% 1.68% +0.05
VUG Vanguard Mrngstar GR ETF-Sui Reduce -1.5% 2.85% +0.14
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -0.5% 19.56% +0.32

Portfolio Buys Q3 2024 → Q4 2024

ISTB iShares Core 1-5 Year Usd Bo Add +1347.5% 2.78% +2.59
VWO Vanguard Ftse Emerging Marke Add +189.6% 3.33% +2.08
SPYV SS SPDR P S&P 500 Value ETF Add +34.3% 7.73% +1.78
XLP SS Consumer Staples Sel Sect Add +1357.0% 1.79% +1.66
EWC iShares MSCI Canada ETF New 0.85% +0.85
AAPL Apple Inc. Add +41.9% 0.73% +0.25
GOOGL Alphabet Inc. Class A New 0.18% +0.18
XLK SS Technology Select Sector Add +8.3% 1.68% +0.17
MSFT Microsoft Corp. Add +21.3% 0.97% +0.15
NVDA Nvidia Corp. New 0.15% +0.15
LLY Eli Lilly & Co. New 0.15% +0.15
AMZN Amazon.com Inc. New 0.14% +0.14
AGG iShares Core U.S. Aggregate Add +6.4% 5.64% +0.10
XLI SS Industrial Select Sector Add +7.8% 1.72% +0.08
EWU iShares MSCI United Kingdom Add +19.4% 0.86% +0.07
EWI iShares MSCI Italy ETF Add +16.4% 0.85% +0.06
EWG iShares MSCI Germany ETF Add +11.9% 0.84% +0.04
VOO Vanguard S&P 500 ETF Add +3.0% 0.75% +0.04
EMB iShares JP Morgan Usd Emergi Add +23.6% 0.23% +0.03
CWB SS SPDR BB Conv Sec ETF Add +10.7% 0.30% +0.03
FSCO FS Credit Opportunities Corp. Add +0.2% 0.36% +0.03
VB Vanguard Most SM-Cap ETF-Usd Add +2.6% 0.62% +0.02
QQQ Invesco QQQ Trust Series 1 Add +0.1% 0.40% +0.02
COP Conocophillips Add +22.3% 0.12% +0.02
PTLC Pacer Trendpilot US Large Ca Add +0.0% 0.60% +0.01
IFRA iShares US Infrastructure Add +1.1% 0.14% −0.00
FPE FT-Preferred Secur & Inc. ETF Add +0.0% 0.10% −0.00
SCHD Schwab US DVD Equity ETF Add +0.9% 0.14% −0.00
VBR Vngrd Mrngst SL-CP Val ETF-U Add +0.6% 0.59% −0.00
KNG FT Vest S&P 500 DVD Arst TRG Add +3.4% 0.12% −0.01
FVD First Trust Value Line DVD Add +1.2% 0.22% −0.01
DEED First Trust Securitized Plus Add +0.7% 0.16% −0.01
FDD First Trust Stoxx Europe Add +1.4% 0.08% −0.01
VNQ Vanguard Real Estate ETF Add +0.2% 0.16% −0.01
VXUS Vanguard Total Intl Stock Add +0.7% 0.32% −0.03
VTV Vanguard Mrngstr Val ETF-Aui Add +0.3% 1.72% −0.05
SPDW Ste STR SPDR PT DW Eu ETF Add +4.9% 5.85% −0.29

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 88$265.1MSPYM, SPYV, VONG, SPDW, QQQ
Q1 2026 81$231.5MSPYM, SPYV, SPDW, VONG, AGG
Q4 2025 83$231.0MSPYM, SPYV, VONG, SPDW, AGG
Q3 2025 80$218.4MSPYM, SPYV, VONG, SPDW, IWR
Q2 2025 76$215.4MSPYM, SPYV, VONG, SPDW, AGG
Q1 2025 71$189.9MSPYM, VONG, AGG, SPDW, SPYV
Q4 2024 70$195.9MSPYM, SPYV, VONG, SPDW, IWR
Q3 2024 67$195.9MSPYM, VONG, IWR, SPDW, SPYV
Q2 2024 68$181.6MSPYM, VONG, SPDW, IWR, IJR
Q1 2024 71$180.7MSPYM, VONG, SPDW, IWR, IJR