Swisher Financial Concepts, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 16, 2025), Swisher Financial Concepts, Inc. reported 90 stock positions worth $154.9 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 7.7% of the portfolio, followed by Cap Group Dividend Value (CGDV, 7.5%) and Vanguard Total Intl Stock (VXUS, 6.6%). Compared with Q1 2025, it opened 17 new positions, sold out of 7, added to 29 and reduced 37. The biggest buy was a new position in Abbott Laboratories (ABT) and the biggest sale Abbvie (ABBV, shares −0%).

Most Recent 13F
Q2 2026
Location
WESTERVILLE, OH
CIK
0001947503
Portfolio Value
$154.9M (Q2 2025)
SEC Filing
0002063364-25-000145 ↗ filed Jul 16, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $114.9M Q1 2024 Q2 2024: $98.7M Q2 2024 Q3 2024: $158.7M Q3 2024 Q4 2024: $84.9M Q4 2024 Q1 2025: $121.0M Q1 2025 Q2 2025: $154.9M $154.9M Q2 2025 Q3 2025: $166.8M Q3 2025 Q4 2025: $176.1M Q4 2025 Q1 2026: $178.7M Q1 2026 Q2 2026: $158.8M Q2 2026

Holdings 90 stocks · $154.9M

VTI VG Morningstar TS MKT ETF-US 7.72% 39,366 $12.0M Add +15.5%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 7.46% 292,642 $11.6M Reduce -4.9%
VXUS Vanguard Total Intl Stock 6.58% 147,510 $10.2M Add +11.5%
ABBV Abbvie Inc. 6.24% 52,093 $9.7M Reduce -0.2%
ABT Abbott Laboratories 4.52% 51,505 $7.0M New
EUSA iShares MSCI USA Equal Weigh 4.44% 69,344 $6.9M Add +20.4%
CGGR Cap Group Growth Equity 4.40% 167,711 $6.8M Add +15.4%
CGMS Cap Group US Multi-Sect Bond 3.94% 220,873 $6.1M Reduce -2.6%
CGCP Cap Group Core Plus Income 3.76% 258,879 $5.8M Add +1.0%
BND Vanguard Total Bond Market 3.66% 76,902 $5.7M Add +14.8%
CGDG Cap Group Dividend Growers filed as CAPITAL GROUP DIVIDEND GROWE 3.49% 160,846 $5.4M Add +20.9%
AAPL Apple Inc. 3.48% 26,294 $5.4M New
MSFT Microsoft Corp. 3.28% 10,212 $5.1M Reduce -2.7%
CGXU Cap Group Intl Focus filed as CAPITAL GROUP INTL FOCUS EQT 3.16% 180,433 $4.9M Add +16.0%
AMZN Amazon.com Inc. 2.55% 17,984 $3.9M New
COWZ Pacer US Cash Cows 100 ETF 2.54% 71,465 $3.9M Reduce -22.1%
XOM Exxon Mobil Corp. 1.90% 27,234 $2.9M Add +262.3%
FNDF Schwab Fndmn Intl LRG Co. ETF 1.27% 49,128 $2.0M Reduce -39.3%
PM Philip Morris International 0.98% 8,371 $1.5M New
EMXC iShares MSCI Emr MRK Ex Chna 0.90% 22,129 $1.4M Reduce -38.9%
GOOGL Alphabet Inc. Class A 0.73% 6,397 $1.1M Add +1.6%
NVDA Nvidia Corp. 0.69% 6,813 $1.1M Add +6.9%
CGIC Cap Group Intl Core Eq filed as CAPITAL GROUP INTERNATIONAL 0.66% 35,385 $1.0M Reduce -10.8%
PG The Procter & Gamble Co. 0.66% 6,461 $1.0M Add +33.9%
VIGI Vanguard Int Div App Indx FD 0.66% 11,290 $1.0M Reduce -25.7%
QQQ Invesco QQQ Trust Series 1 0.65% 1,824 $1.0M New
QQQM Invesco Nasdaq 100 ETF 0.64% 4,374 $993K Reduce -47.7%
LLY Eli Lilly & Co. 0.63% 1,245 $971K Add +0.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.62% 3,422 $958K Reduce -29.3%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET 0.60% 25,081 $926K Reduce -14.1%
GLD SPDR Gold Shares 0.55% 2,770 $844K Reduce -5.0%
TCHP T Rowe Price Blue Chip Growt 0.53% 18,133 $822K Reduce -7.0%
AVGO Broadcom Inc. 0.53% 2,978 $821K Reduce -0.7%
RWJ Invesco S&P Smallcap 600 0.52% 18,484 $800K Reduce -30.3%
XMMO Invesco S&P Midcap Momentum 0.50% 5,992 $771K Add +15.7%
JPM JPMorgan Chase & Co. 0.49% 2,634 $764K Reduce -3.7%
CNC Centene Corp. 0.48% 13,710 $744K No change
GE General Electric filed as GE AEROSPACE 0.47% 2,840 $731K Add +120.5%
CSCO Cisco Systems Inc. 0.47% 10,530 $731K Add +0.3%
BRK.A Berkshire Hathaway Inc. Class A 0.47% 1 $729K New
GOOG Alphabet Inc. Class C 0.47% 4,067 $721K Reduce -0.1%
TSLA Tesla Inc. 0.46% 2,265 $720K Add +5.1%
WMT Walmart Inc. 0.45% 7,068 $691K Add +0.2%
GEV GE Vernova Inc. 0.44% 1,300 $688K Add +65.8%
NOBL Proshares S&P 500 Dividend A 0.41% 6,339 $638K Reduce -2.1%
IYJ iShares U.S. Industrials ETF 0.38% 4,152 $591K Reduce -6.8%
MO Altria Group Inc. 0.38% 10,025 $588K New
JPRE JPMorgan Realty Income ETF 0.37% 12,052 $574K Reduce -22.4%
TSM Taiwan Semiconductor-SP ADR 0.36% 2,495 $565K Add +2.8%
SLV iShares Silver Trust 0.36% 16,965 $557K Reduce -2.0%
URI United Rentals Inc. 0.35% 728 $549K Add +3.9%
DBEF Xtrackers MSCI Eafe Hedged E 0.35% 12,540 $549K No change
COST Costco Wholesale Corp. 0.34% 535 $530K Reduce -2.9%
VRT Vertiv Holdings Co. Class A 0.33% 3,982 $511K Add +12.0%
V Visa Inc. Class A 0.29% 1,261 $448K Reduce -5.5%
CINF Cincinnati Financial Corp. 0.25% 2,622 $390K Reduce -0.1%
EEMS iShares MSCI Emerging MKT SM 0.24% 5,830 $378K Reduce -39.5%
IVW iShares S&P 500 Growth ETF 0.24% 3,431 $378K Reduce -19.8%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.24% 1,004 $368K New
IBIT iShares Bitcoin Trust ETF 0.23% 5,921 $362K Add +15.0%
GIS General Mills Inc. 0.22% 6,475 $335K New
CEG Constellation Energy 0.22% 1,036 $334K Reduce -0.2%
NEE Nextera Energy Inc. 0.21% 4,786 $332K Reduce -1.6%
IBUY Amplify Online Retail ETF 0.21% 4,802 $331K New
CAH Cardinal Health Inc. 0.21% 1,956 $329K Add +31.3%
SMLV SS SPDR US SC Low Vol Idx 0.21% 2,541 $318K Add +7.9%
VWO Vanguard Ftse Emerging Marke 0.20% 6,364 $315K Reduce -5.2%
BRK.B Berkshire Hathaway Inc. Class B 0.20% 642 $312K New
VPU Vanguard Utilities ETF 0.19% 1,700 $300K Add +0.2%
MDLZ Mondelez International Inc. Class A 0.19% 4,439 $299K New
VOO Vanguard S&P 500 ETF 0.19% 519 $295K Add +2.8%
JPLD JPMorgan Ltd. Duration ETF 0.19% 5,592 $292K Reduce -7.0%
UNH Unitedhealth Group Inc. 0.19% 931 $290K No change
FDL First Trust Morn DVD Lead Inc. 0.18% 6,763 $283K Reduce -2.5%
ITA iShares U.S. Aerospace & Def 0.18% 1,480 $279K Reduce -10.9%
TDVG T Rowe Price Dividend Growth 0.18% 6,506 $276K Reduce -9.1%
IYG iShares U.S. Financial Servi 0.17% 3,101 $265K No change
BIV Vanguard Intermediate-Term B 0.17% 3,426 $265K Add +0.6%
VAW Vanguard Materials ETF 0.17% 1,358 $265K Reduce -2.9%
MCK McKesson Corp. 0.17% 352 $258K No change
KO The Coca-Cola Co. 0.16% 3,539 $250K Add +0.4%
HACK Amplify Cybersecurity ETF 0.16% 2,822 $244K New
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.16% 5,121 $242K New
CMI Cummins Inc. 0.15% 721 $236K No change
PSR Invesco Active US Real Estat 0.14% 2,358 $215K Reduce -48.2%
PAVE Global X US Infrastructure 0.14% 4,918 $214K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.14% 1,714 $213K New
PYLD PIMCO Multisector Bond Actv 0.13% 7,760 $206K Reduce -15.3%
CAT Caterpillar Inc. 0.13% 528 $205K New
AGL Agilon Health Inc. 0.05% 32,550 $75K No change

Portfolio Sells Q1 2025 → Q2 2025

ABBV Abbvie Inc. Reduce -0.2% 6.24% −2.80
COWZ Pacer US Cash Cows 100 ETF Reduce -22.1% 2.54% −1.61
CGDV Cap Group Dividend Value Reduce -4.9% 7.46% −1.60
CGMS Cap Group US Multi-Sect Bond Reduce -2.6% 3.94% −1.18
FNDF Schwab Fndmn Intl LRG Co. ETF Reduce -39.3% 1.27% −1.15
EMXC iShares MSCI Emr MRK Ex Chna Reduce -38.9% 0.90% −0.75
QQQM Invesco Nasdaq 100 ETF Reduce -47.7% 0.64% −0.69
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -29.3% 0.62% −0.42
VIGI Vanguard Int Div App Indx FD Reduce -25.7% 0.66% −0.38
RWJ Invesco S&P Smallcap 600 Reduce -30.3% 0.52% −0.38
JPRE JPMorgan Realty Income ETF Reduce -22.4% 0.37% −0.25
PTF Invesco Dorsey Wright Tech Sold out 0.00% −0.23
INTC Intel Corp. Sold out 0.00% −0.21
PSR Invesco Active US Real Estat Reduce -48.2% 0.14% −0.21
CGUS Cap Group Core Equity Reduce -14.1% 0.60% −0.21
EEMS iShares MSCI Emerging MKT SM Reduce -39.5% 0.24% −0.20
CGIC Cap Group Intl Core Eq Reduce -10.8% 0.66% −0.19
BLES Inspire Global Hope ETF Sold out 0.00% −0.18
CATH Global X S&P 500 Ca Val ETF Sold out 0.00% −0.17
GRC Gorman-Rupp Co. Sold out 0.00% −0.17
GLD SPDR Gold Shares Reduce -5.0% 0.55% −0.15
NOBL Proshares S&P 500 Dividend A Reduce -2.1% 0.41% −0.13
IYJ iShares U.S. Industrials ETF Reduce -6.8% 0.38% −0.10
V Visa Inc. Class A Reduce -5.5% 0.29% −0.10
COST Costco Wholesale Corp. Reduce -2.9% 0.34% −0.09
IVW iShares S&P 500 Growth ETF Reduce -19.8% 0.24% −0.08
SLV iShares Silver Trust Reduce -2.0% 0.36% −0.08
TCHP T Rowe Price Blue Chip Growt Reduce -7.0% 0.53% −0.08
NEE Nextera Energy Inc. Reduce -1.6% 0.21% −0.07
JPLD JPMorgan Ltd. Duration ETF Reduce -7.0% 0.19% −0.07
CINF Cincinnati Financial Corp. Reduce -0.1% 0.25% −0.07
PYLD PIMCO Multisector Bond Actv Reduce -15.3% 0.13% −0.07
FDL First Trust Morn DVD Lead Inc. Reduce -2.5% 0.18% −0.07
JPM JPMorgan Chase & Co. Reduce -3.7% 0.49% −0.06
TDVG T Rowe Price Dividend Growth Reduce -9.1% 0.18% −0.06
GOOG Alphabet Inc. Class C Reduce -0.1% 0.47% −0.06
VWO Vanguard Ftse Emerging Marke Reduce -5.2% 0.20% −0.05
VAW Vanguard Materials ETF Reduce -2.9% 0.17% −0.05
ITA iShares U.S. Aerospace & Def Reduce -10.9% 0.18% −0.03
NUVB Nuvation Bio Inc. Sold out 0.00% −0.01
REI Ring Energy Inc. Sold out 0.00% −0.01
MSFT Microsoft Corp. Reduce -2.7% 3.28% +0.02
CEG Constellation Energy Reduce -0.2% 0.22% +0.04
AVGO Broadcom Inc. Reduce -0.7% 0.53% +0.12

Portfolio Buys Q1 2025 → Q2 2025

ABT Abbott Laboratories New 4.52% +4.52
AAPL Apple Inc. New 3.48% +3.48
AMZN Amazon.com Inc. New 2.55% +2.55
XOM Exxon Mobil Corp. Add +262.3% 1.90% +1.16
PM Philip Morris International New 0.98% +0.98
QQQ Invesco QQQ Trust Series 1 New 0.65% +0.65
BRK.A Berkshire Hathaway Inc. Class A New 0.47% +0.47
MO Altria Group Inc. New 0.38% +0.38
CGGR Cap Group Growth Equity Add +15.4% 4.40% +0.29
GE General Electric Add +120.5% 0.47% +0.26
GEV GE Vernova Inc. Add +65.8% 0.44% +0.25
MGK Vngrd Mrgstr MG CP GR ETF-Ui New 0.24% +0.24
GIS General Mills Inc. New 0.22% +0.22
IBUY Amplify Online Retail ETF New 0.21% +0.21
BRK.B Berkshire Hathaway Inc. Class B New 0.20% +0.20
MDLZ Mondelez International Inc. Class A New 0.19% +0.19
HACK Amplify Cybersecurity ETF New 0.16% +0.16
BAC Bank of America Corp. New 0.16% +0.16
PAVE Global X US Infrastructure New 0.14% +0.14
DIS The Walt Disney Co. New 0.14% +0.14
CAT Caterpillar Inc. New 0.13% +0.13
NVDA Nvidia Corp. Add +6.9% 0.69% +0.12
VRT Vertiv Holdings Co. Class A Add +12.0% 0.33% +0.12
CGDG Cap Group Dividend Growers Add +20.9% 3.49% +0.09
CAH Cardinal Health Inc. Add +31.3% 0.21% +0.04
IBIT iShares Bitcoin Trust ETF Add +15.0% 0.23% +0.03
TSM Taiwan Semiconductor-SP ADR Add +2.8% 0.36% +0.03
CGXU Cap Group Intl Focus Add +16.0% 3.16% +0.01
XMMO Invesco S&P Midcap Momentum Add +15.7% 0.50% +0.01
TSLA Tesla Inc. Add +5.1% 0.46% +0.00
URI United Rentals Inc. Add +3.9% 0.35% −0.01
PG The Procter & Gamble Co. Add +33.9% 0.66% −0.02
EUSA iShares MSCI USA Equal Weigh Add +20.4% 4.44% −0.02
VTI VG Morningstar TS MKT ETF-US Add +15.5% 7.72% −0.02
VOO Vanguard S&P 500 ETF Add +2.8% 0.19% −0.02
SMLV SS SPDR US SC Low Vol Idx Add +7.9% 0.21% −0.03
BIV Vanguard Intermediate-Term B Add +0.6% 0.17% −0.04
VPU Vanguard Utilities ETF Add +0.2% 0.19% −0.05
KO The Coca-Cola Co. Add +0.4% 0.16% −0.05
CSCO Cisco Systems Inc. Add +0.3% 0.47% −0.06
WMT Walmart Inc. Add +0.2% 0.45% −0.07
GOOGL Alphabet Inc. Class A Add +1.6% 0.73% −0.08
VXUS Vanguard Total Intl Stock Add +11.5% 6.58% −0.21
LLY Eli Lilly & Co. Add +0.4% 0.63% −0.22
BND Vanguard Total Bond Market Add +14.8% 3.66% −0.41
CGCP Cap Group Core Plus Income Add +1.0% 3.76% −0.99

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 107$158.8MVTI, VXUS, CGDV, ABBV, EUSA
Q1 2026 102$178.7MVTI, VXUS, CGDV, ABBV, EUSA
Q4 2025 97$176.1MVTI, VXUS, ABBV, CGDV, EUSA
Q3 2025 88$166.8MVTI, VXUS, ABBV, CGDV, EUSA
Q2 2025 90$154.9MVTI, CGDV, VXUS, ABBV, ABT
Q1 2025 80$121.0MCGDV, ABBV, VTI, VXUS, CGMS
Q4 2024 63$84.9MABBV, CGDV, COWZ, ABT, AAPL
Q3 2024 87$158.7MCGDV, COWZ, VO, ABBV, FNDF
Q2 2024 78$98.7MCGDV, ABBV, COWZ, VO, EMXC
Q1 2024 85$114.9MCGDV, ABBV, COWZ, VO, ABT