Taurus Asset Management, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 8, 2024), Taurus Asset Management, LLC reported 89 stock positions worth $987.4 million. Its top holding was Microsoft (MSFT) at 7.8% of the portfolio, followed by Apple (AAPL, 5.6%) and JPMorgan Chase (JPM, 5.0%). Compared with Q4 2023, it opened 1 new position, added to 3 and reduced 59. The biggest buy was a new position in Salesforce (CRM) and the biggest sale Apple (AAPL, shares −2%).

Most Recent 13F
Q1 2025
Location
New York, NY
CIK
0001317209
Portfolio Value
$987.4M (Q1 2024)
SEC Filing
0001172661-24-002092 ↗ filed May 8, 2024

Holdings Value

0$500.0M$1.0B$1.5B Q1 2024: $987.4M $987.4M Q1 2024 Q2 2024: $987.2M Q2 2024 Q3 2024: $1.0B Q3 2024 Q4 2024: $1.0B Q4 2024 Q1 2025: $986.2M Q1 2025

Holdings 89 stocks · $987.4M
MSFT Microsoft Corp. 7.75% 181,885 $76.5M Reduce -3.9%
AAPL Apple Inc. 5.60% 322,305 $55.3M Reduce -1.9%
JPM JPMorgan Chase & Co. 5.01% 246,973 $49.5M Reduce -2.7%
AMZN Amazon.com Inc. 4.66% 254,921 $46.0M Reduce -2.5%
GOOG Alphabet Inc. Class C 3.96% 256,547 $39.1M Reduce -2.0%
DHR Danaher Corp. 3.60% 142,236 $35.5M Reduce -2.6%
INTU Intuit Inc. 3.54% 53,744 $34.9M Reduce -5.0%
V Visa Inc. Class A 3.50% 123,951 $34.6M Reduce -2.3%
TMO Thermo Fisher Scientific Inc. 3.09% 52,554 $30.5M Reduce -2.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 2.72% 709,267 $26.9M Reduce -3.3%
AMD Advanced Micro Devices 2.70% 147,601 $26.6M Reduce -0.7%
CHD Church & Dwight Co. Inc. 2.68% 253,430 $26.4M Reduce -2.4%
LIN Linde PLC 2.57% 54,604 $25.4M Reduce -2.9%
GTLS Chart Industries Inc. 2.44% 146,491 $24.1M Reduce -1.6%
KO The Coca-Cola Co. 2.38% 383,446 $23.5M Reduce -2.3%
SPY SS SPDR S&P 500 ETF Trust-US 2.33% 43,916 $23.0M Reduce -0.0%
NKE Nike Inc. Class B 2.22% 233,662 $22.0M Reduce -0.8%
COST Costco Wholesale Corp. 2.18% 29,375 $21.5M Reduce -2.8%
HD Home Depot Inc. 2.17% 55,736 $21.4M Reduce -3.2%
AME Ametek Inc. 2.05% 110,504 $20.2M Reduce -3.0%
APH Amphenol Corp. Class A 1.95% 167,158 $19.3M Reduce -2.5%
MDLZ Mondelez International Inc. Class A 1.95% 275,252 $19.3M Reduce -2.3%
MCD McDonald's Corp. 1.95% 68,238 $19.2M Reduce -2.0%
TXN Texas Instruments Inc. 1.87% 105,895 $18.4M Reduce -4.1%
DIS The Walt Disney Co. filed as DISNEY WALT CO 1.84% 148,873 $18.2M Reduce -0.9%
EOG EOG Resources Inc. 1.83% 141,025 $18.0M Reduce -9.1%
NEE Nextera Energy Inc. 1.80% 278,140 $17.8M Reduce -1.9%
COO The Cooper Cos Inc. 1.75% 170,555 $17.3M Reduce -6.5%
CRM Salesforce Inc. 1.68% 54,930 $16.5M New
FTV Fortive Corp. 1.63% 187,100 $16.1M Reduce -5.8%
REGN Regeneron Pharmaceuticals 1.55% 15,907 $15.3M Reduce -0.9%
AXP American Express Co. 1.52% 65,709 $15.0M Reduce -1.2%
NOW ServiceNow Inc. 1.39% 17,996 $13.7M Reduce -2.5%
ODFL Old Dominion Freight Line 1.31% 58,834 $12.9M Reduce -1.6%
ROK Rockwell Automation Inc. 0.87% 29,612 $8.6M Reduce -16.8%
ASH Ashland Inc. 0.85% 85,918 $8.4M Reduce -2.5%
UNP Union Pacific Corp. 0.78% 31,178 $7.7M Reduce -20.0%
PEP Pepsico Inc. 0.78% 43,783 $7.7M Reduce -1.2%
ACN Accenture PLC Class A 0.76% 21,543 $7.5M Add +3.8%
JNJ Johnson & Johnson 0.61% 38,081 $6.0M Reduce -2.8%
VLTO Veralto Corp. 0.34% 38,306 $3.4M Reduce -5.9%
XOM Exxon Mobil Corp. 0.34% 29,114 $3.4M Reduce -1.1%
SBUX Starbucks Corp. 0.25% 26,845 $2.5M No change
LLY Eli Lilly & Co. 0.21% 2,640 $2.1M No change
CVX Chevron Corp. 0.20% 12,353 $1.9M Reduce -3.1%
PG The Procter & Gamble Co. 0.20% 11,905 $1.9M Reduce -3.5%
VOO Vanguard S&P 500 ETF 0.14% 2,935 $1.4M No change
PFE Pfizer Inc. 0.14% 50,020 $1.4M Reduce -4.9%
ABT Abbott Laboratories 0.14% 12,047 $1.4M Reduce -6.4%
BRK.A Berkshire Hathaway Inc. Class A 0.13% 2 $1.3M No change
CAT Caterpillar Inc. 0.12% 3,258 $1.2M Reduce -8.4%
ABBV Abbvie Inc. 0.12% 6,307 $1.1M Reduce -13.1%
CL Colgate-Palmolive Co. 0.11% 12,343 $1.1M Reduce -3.9%
GOOGL Alphabet Inc. Class A 0.11% 7,300 $1.1M Reduce -0.2%
META Meta Platforms Inc. Class A 0.10% 1,950 $947K Reduce -2.0%
OLED Universal Display Corp. 0.09% 5,085 $857K Reduce -0.5%
MA Mastercard Inc. Class A 0.08% 1,672 $805K No change
DXCM Dexcom Inc. 0.08% 5,800 $804K No change
WSM Williams-Sonoma Inc. 0.08% 2,500 $794K No change
MO Altria Group Inc. 0.07% 15,785 $689K Reduce -18.1%
BSX Boston Scientific Corp. 0.07% 10,000 $685K Reduce -14.3%
YUM Yum! Brands Inc. 0.07% 4,805 $666K No change
IDXX Idexx Laboratories Inc. 0.07% 1,225 $661K No change
INTC Intel Corp. 0.06% 14,347 $634K Reduce -1.7%
NVDA Nvidia Corp. 0.06% 696 $629K Reduce -3.3%
PM Philip Morris International 0.06% 6,521 $597K Reduce -7.4%
GE General Electric 0.06% 3,307 $580K No change
LOW Lowe's Cos Inc. 0.06% 2,190 $558K No change
ADI Analog Devices Inc. 0.05% 2,733 $541K No change
BRK.B Berkshire Hathaway Inc. Class B 0.05% 1,212 $510K Add +24.3%
MRK Merck & Co. Inc. 0.05% 3,449 $455K Add +4.4%
AMGN Amgen Inc. 0.05% 1,575 $448K No change
CMCSA Comcast Corp. Class A 0.04% 9,272 $402K No change
RTX RTX Corp. 0.04% 3,969 $387K No change
VZ Verizon Communications Inc. 0.03% 8,008 $336K No change
SPGI S&P Global Inc. 0.03% 766 $326K No change
IVV iShares Core S&P 500 ETF 0.03% 583 $307K Reduce -11.4%
GS Goldman Sachs Group Inc. 0.03% 700 $292K No change
ROST Ross Stores Inc. 0.03% 1,964 $288K No change
GIS General Mills Inc. 0.03% 4,000 $280K No change
BDX Becton Dickinson and Co. 0.03% 1,110 $275K Reduce -15.3%
ORCL Oracle Corp. 0.03% 2,100 $264K No change
HON Honeywell International Inc. 0.03% 1,275 $262K No change
BLK BlackRock Finance Inc. 0.03% 300 $250K No change
PODD Insulet Corp. 0.02% 1,425 $244K No change
APD Air Products & Chemicals Inc. 0.02% 915 $222K Reduce -1.6%
BXMT Blackstone Mortgage Tru Class A 0.02% 11,000 $219K No change
ZTS Zoetis Inc. 0.02% 1,282 $217K Reduce -12.6%
SIRI Sirius XM Holdings Inc. 0.00% 10,200 $40K No change

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -1.9% 5.60% −1.23
NKE Nike Inc. Class B Reduce -0.8% 2.22% −0.54
ROK Rockwell Automation Inc. Reduce -16.8% 0.87% −0.32
MCD McDonald's Corp. Reduce -2.0% 1.95% −0.28
INTU Intuit Inc. Reduce -5.0% 3.54% −0.28
UNP Union Pacific Corp. Reduce -20.0% 0.78% −0.26
MDLZ Mondelez International Inc. Class A Reduce -2.3% 1.95% −0.25
EOG EOG Resources Inc. Reduce -9.1% 1.83% −0.20
TXN Texas Instruments Inc. Reduce -4.1% 1.87% −0.17
KO The Coca-Cola Co. Reduce -2.3% 2.38% −0.12
COO The Cooper Cos Inc. Reduce -6.5% 1.75% −0.11
V Visa Inc. Class A Reduce -2.3% 3.50% −0.06
NEE Nextera Energy Inc. Reduce -1.9% 1.80% −0.06
JNJ Johnson & Johnson Reduce -2.8% 0.61% −0.05
DHR Danaher Corp. Reduce -2.6% 3.60% −0.05
PEP Pepsico Inc. Reduce -1.2% 0.78% −0.04
GOOG Alphabet Inc. Class C Reduce -2.0% 3.96% −0.03
PFE Pfizer Inc. Reduce -4.9% 0.14% −0.02
OLED Universal Display Corp. Reduce -0.5% 0.09% −0.02
NOW ServiceNow Inc. Reduce -2.5% 1.39% −0.02
VLTO Veralto Corp. Reduce -5.9% 0.34% −0.02
INTC Intel Corp. Reduce -1.7% 0.06% −0.01
ABT Abbott Laboratories Reduce -6.4% 0.14% −0.01
MO Altria Group Inc. Reduce -18.1% 0.07% −0.01
PM Philip Morris International Reduce -7.4% 0.06% −0.01
ZTS Zoetis Inc. Reduce -12.6% 0.02% −0.01
CVX Chevron Corp. Reduce -3.1% 0.20% −0.01
TMO Thermo Fisher Scientific Inc. Reduce -2.9% 3.09% −0.01
BDX Becton Dickinson and Co. Reduce -15.3% 0.03% −0.01
ABBV Abbvie Inc. Reduce -13.1% 0.12% −0.01
APD Air Products & Chemicals Inc. Reduce -1.6% 0.02% −0.01
BSX Boston Scientific Corp. Reduce -14.3% 0.07% −0.00
IVV iShares Core S&P 500 ETF Reduce -11.4% 0.03% −0.00
ODFL Old Dominion Freight Line Reduce -1.6% 1.31% −0.00
PG The Procter & Gamble Co. Reduce -3.5% 0.20% +0.00
GOOGL Alphabet Inc. Class A Reduce -0.2% 0.11% +0.00
CL Colgate-Palmolive Co. Reduce -3.9% 0.11% +0.00
CAT Caterpillar Inc. Reduce -8.4% 0.12% +0.01
HD Home Depot Inc. Reduce -3.2% 2.17% +0.01
AME Ametek Inc. Reduce -3.0% 2.05% +0.02
META Meta Platforms Inc. Class A Reduce -2.0% 0.10% +0.02
XOM Exxon Mobil Corp. Reduce -1.1% 0.34% +0.03
CHD Church & Dwight Co. Inc. Reduce -2.4% 2.68% +0.03
NVDA Nvidia Corp. Reduce -3.3% 0.06% +0.03
COST Costco Wholesale Corp. Reduce -2.8% 2.18% +0.03
REGN Regeneron Pharmaceuticals Reduce -0.9% 1.55% +0.03
ASH Ashland Inc. Reduce -2.5% 0.85% +0.04
FTV Fortive Corp. Reduce -5.8% 1.63% +0.05
BAC Bank of America Corp. Reduce -3.3% 2.72% +0.06
MSFT Microsoft Corp. Reduce -3.9% 7.75% +0.07

Portfolio Buys Q4 2023 → Q1 2024
CRM Salesforce Inc. New 1.68% +1.68
BRK.B Berkshire Hathaway Inc. Class B Add +24.3% 0.05% +0.01
MRK Merck & Co. Inc. Add +4.4% 0.05% +0.01
ACN Accenture PLC Class A Add +3.8% 0.76% −0.03

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q1 2025 87$986.2MAAPL, MSFT, JPM, AMZN, V
Q4 2024 88$1.0BAAPL, MSFT, AMZN, JPM, GOOG
Q3 2024 90$1.0BMSFT, AAPL, AMZN, JPM, GOOG
Q2 2024 87$987.2MMSFT, AAPL, AMZN, GOOG, JPM
Q1 2024 89$987.4MMSFT, AAPL, JPM, AMZN, GOOG