Wade Financial Advisory, Inc

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 23, 2025), Wade Financial Advisory, Inc reported 80 stock positions worth $295.2 million. Its top holding was VG Morningstar TS MKT ETF-US (VTI) at 21.4% of the portfolio, followed by Vngrd Mrgstr LRG-Cap ETF-Usd (VV, 9.0%) and iShares MSCI USA Quality Fac (QUAL, 7.1%). Compared with Q3 2024, it opened 2 new positions, sold out of 3, added to 21 and reduced 29. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +1%) and the biggest sale Vanguard Ftse All-World Ex-U (VEU, shares −0%).

Most Recent 13F
Q1 2025
Location
CAMPBELL, CA
CIK
0001802670
Portfolio Value
$295.2M (Q4 2024)
SEC Filing
0001085146-25-000415 ↗ filed Jan 23, 2025

Holdings Value

0$100.0M$200.0M$300.0M Q1 2024: $274.3M Q1 2024 Q2 2024: $277.9M Q2 2024 Q3 2024: $297.1M Q3 2024 Q4 2024: $295.2M $295.2M Q4 2024 Q1 2025: $291.9M Q1 2025

Holdings 80 stocks · $295.2M

VTI VG Morningstar TS MKT ETF-US 21.41% 218,079 $63.2M Add +0.7%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 9.01% 98,672 $26.6M Reduce -0.2%
QUAL iShares MSCI USA Quality Fac 7.05% 116,930 $20.8M Reduce -1.7%
VEA Vanguard Ftse Developed ETF 6.63% 409,219 $19.6M Add +6.8%
VGIT Vanguard Intermediate-Term T 5.52% 280,832 $16.3M Add +9.8%
LRGF iShares US Equity Factor ETF 4.89% 239,111 $14.4M Add +3.5%
ITOT iShares Core S&P Total U.S. 3.72% 85,401 $11.0M Reduce -1.9%
IQLT iShares MSCI International Q 3.19% 253,798 $9.4M Add +3.8%
INTF iShares International Equity 2.83% 291,255 $8.4M Add +11.2%
IEFA iShares Core MSCI Eafe ETF 2.34% 98,328 $6.9M Add +4.4%
EEMV iShares MSCI Emg MKT Min Vol 2.31% 117,673 $6.8M Add +4.5%
VEU Vanguard Ftse All-World Ex-U 2.04% 104,764 $6.0M Reduce -0.4%
SCHB Schwab US Broad Market ETF 2.03% 264,258 $6.0M Reduce -0.3%
SCHF Schwab Intl Equity ETF 1.64% 262,124 $4.8M Add +1.6%
EMGF iShares Emerging Markets Equ 1.63% 106,225 $4.8M Add +7.5%
VIG Vanguard Dividend Apprec ETF 1.63% 24,526 $4.8M Reduce -2.7%
VIGI Vanguard Int Div App Indx FD 1.47% 54,430 $4.4M Reduce -1.1%
AAPL Apple Inc. 1.38% 16,283 $4.1M Reduce -1.3%
SMLF iShares US Smallcap Equity F 1.33% 58,352 $3.9M Add +0.4%
FNDC Schwab Fndmnt Intl SM Eq ETF 1.07% 92,551 $3.2M Add +5.6%
VB Vanguard Most SM-Cap ETF-Usd 1.00% 12,245 $2.9M Reduce -4.9%
SMMV iShares MSCI USA Small-Cap M 0.97% 69,287 $2.9M Reduce -3.9%
DFAS Dimensional US Small Cap ETF 0.93% 42,203 $2.7M No change
SPTM SS SPDR P S&P 1500 Comp ETF 0.74% 30,631 $2.2M Add +0.0%
VWO Vanguard Ftse Emerging Marke 0.70% 46,789 $2.1M No change
EFA iShares MSCI Eafe ETF 0.67% 26,071 $2.0M No change
SPDW Ste STR SPDR PT DW Eu ETF 0.67% 57,720 $2.0M Reduce -2.7%
QQQ Invesco QQQ Trust Series 1 0.52% 2,984 $1.5M No change
PDN Inv Rafi Dev MKT US SM-Usdin 0.51% 47,713 $1.5M Add +1.7%
IEMG iShares Core MSCI Emerging 0.50% 28,350 $1.5M Reduce -0.6%
MSFT Microsoft Corp. 0.49% 3,455 $1.5M No change
DMXF iShares ESG Advanc MSCI Eafe 0.45% 20,425 $1.3M Reduce -2.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.44% 2,211 $1.3M Add +53.4%
FNDE Schwab Fndmntl Em MRK Eq ETF 0.43% 43,594 $1.3M Reduce -2.6%
FNDX Schwab Fndmntl US LRG Co. ETF 0.41% 51,264 $1.2M No change
SCHX Schwab US Large-Cap ETF 0.40% 50,406 $1.2M Add +43.3%
FNDF Schwab Fndmn Intl LRG Co. ETF 0.39% 34,846 $1.2M Add +0.7%
AMZN Amazon.com Inc. 0.37% 4,988 $1.1M No change
FNDB Schwab Fndmntl US BRD Mr ETF 0.36% 46,158 $1.1M No change
IWM iShares Russell 2000 ETF 0.34% 4,598 $1.0M No change
IVV iShares Core S&P 500 ETF 0.31% 1,552 $914K No change
VOO Vanguard S&P 500 ETF 0.31% 1,683 $907K No change
AMAT Applied Materials Inc. 0.29% 5,350 $870K No change
IWV iShares Russell 3000 ETF 0.26% 2,330 $779K No change
LMT Lockheed Martin Corp. 0.25% 1,491 $725K Reduce -5.1%
GOOG Alphabet Inc. Class C 0.23% 3,601 $686K Reduce -19.6%
TLT iShares 20+ Year Treasury BD 0.22% 7,518 $657K Add +13.0%
USXF iShares ESG Advance MSCI USA 0.21% 12,325 $613K Reduce -16.0%
CSCO Cisco Systems Inc. 0.19% 9,256 $548K No change
ESGU iShares ESG Aware MSCI USA 0.18% 4,200 $541K Reduce -3.4%
ORCL Oracle Corp. 0.18% 3,238 $540K Reduce -3.9%
EEM iShares MSCI Emerging Market 0.16% 11,086 $464K No change
AMD Advanced Micro Devices 0.15% 3,612 $436K Reduce -5.1%
GEN Gen Digital Inc. 0.15% 15,853 $434K No change
SCHE Schwab Emrg Mrkts Eqty ETF 0.15% 16,259 $433K Add +20.5%
GOOGL Alphabet Inc. Class A 0.15% 2,282 $432K Reduce -24.5%
FNDA Schwab Fndmntl US SM Co. ETF 0.14% 13,988 $415K No change
AGG iShares Core U.S. Aggregate 0.12% 3,761 $364K Add +0.7%
ESGD iShares Trust iShares ESG Aw 0.12% 4,470 $340K Add +19.2%
SCHD Schwab US DVD Equity ETF 0.11% 12,333 $337K New
GE General Electric filed as GE AEROSPACE 0.11% 1,968 $328K Reduce -20.3%
EMXF iShares ESG Adv MSCI Em ETF 0.11% 8,646 $322K Reduce -0.8%
ADBE Adobe Inc. 0.11% 715 $318K No change
RPG Invesco S&P 500 Pure Growth 0.10% 7,189 $297K No change
IWB iShares Russell 1000 ETF 0.10% 920 $296K No change
IJR iShares Core S&P Small-Cap E 0.09% 2,264 $261K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.09% 1,186 $261K Reduce -2.5%
ESML iShares ESG Aware MSCI USA S 0.09% 6,157 $259K Reduce -0.5%
JPM JPMorgan Chase & Co. 0.08% 1,044 $250K No change
VXUS Vanguard Total Intl Stock 0.08% 4,193 $247K Reduce -42.4%
JNJ Johnson & Johnson 0.08% 1,701 $246K Reduce -8.6%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.08% 565 $240K New
IJH iShares Core S&P Midcap ETF 0.08% 3,835 $239K No change
PXH Inves Rafi Emer MRKT-Usd Inc. 0.08% 11,033 $226K No change
CVX Chevron Corp. 0.07% 1,453 $210K No change
PEP Pepsico Inc. 0.07% 1,374 $209K Reduce -6.8%
SCHR Schwab Intermediate-Term US 0.07% 8,436 $205K No change
MRK Merck & Co. Inc. 0.07% 2,050 $204K No change
INTU Intuit Inc. 0.07% 322 $202K Reduce -7.2%
XLB SS Materials Select Sector 0.07% 2,387 $201K No change

Portfolio Sells Q3 2024 → Q4 2024

VEU Vanguard Ftse All-World Ex-U Reduce -0.4% 2.04% −0.19
VIGI Vanguard Int Div App Indx FD Reduce -1.1% 1.47% −0.16
QUAL iShares MSCI USA Quality Fac Reduce -1.7% 7.05% −0.12
UNH Unitedhealth Group Inc. Sold out 0.00% −0.09
HPQ HP Inc. Sold out 0.00% −0.08
SPDW Ste STR SPDR PT DW Eu ETF Reduce -2.7% 0.67% −0.08
VXUS Vanguard Total Intl Stock Reduce -42.4% 0.08% −0.07
IYH iShares U.S. Healthcare ETF Sold out 0.00% −0.07
LMT Lockheed Martin Corp. Reduce -5.1% 0.25% −0.06
AMD Advanced Micro Devices Reduce -5.1% 0.15% −0.06
DMXF iShares ESG Advanc MSCI Eafe Reduce -2.5% 0.45% −0.06
FNDE Schwab Fndmntl Em MRK Eq ETF Reduce -2.6% 0.43% −0.06
VIG Vanguard Dividend Apprec ETF Reduce -2.7% 1.63% −0.05
IEMG iShares Core MSCI Emerging Reduce -0.6% 0.50% −0.05
GE General Electric Reduce -20.3% 0.11% −0.05
USXF iShares ESG Advance MSCI USA Reduce -16.0% 0.21% −0.03
VB Vanguard Most SM-Cap ETF-Usd Reduce -4.9% 1.00% −0.03
GOOGL Alphabet Inc. Class A Reduce -24.5% 0.15% −0.02
GOOG Alphabet Inc. Class C Reduce -19.6% 0.23% −0.02
JNJ Johnson & Johnson Reduce -8.6% 0.08% −0.02
SMMV iShares MSCI USA Small-Cap M Reduce -3.9% 0.97% −0.02
PEP Pepsico Inc. Reduce -6.8% 0.07% −0.01
ORCL Oracle Corp. Reduce -3.9% 0.18% −0.01
EMXF iShares ESG Adv MSCI Em ETF Reduce -0.8% 0.11% −0.01
INTU Intuit Inc. Reduce -7.2% 0.07% −0.00
IBM Intl Business Machines Corp. Reduce -2.5% 0.09% −0.00
ESGU iShares ESG Aware MSCI USA Reduce -3.4% 0.18% −0.00
ESML iShares ESG Aware MSCI USA S Reduce -0.5% 0.09% +0.00
ITOT iShares Core S&P Total U.S. Reduce -1.9% 3.72% +0.04
SCHB Schwab US Broad Market ETF Reduce -0.3% 2.03% +0.05
AAPL Apple Inc. Reduce -1.3% 1.38% +0.09
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -0.2% 9.01% +0.25

Portfolio Buys Q3 2024 → Q4 2024

VTI VG Morningstar TS MKT ETF-US Add +0.7% 21.41% +0.77
LRGF iShares US Equity Factor ETF Add +3.5% 4.89% +0.32
VGIT Vanguard Intermediate-Term T Add +9.8% 5.52% +0.32
SPY SS SPDR S&P 500 ETF Trust-US Add +53.4% 0.44% +0.16
SCHX Schwab US Large-Cap ETF Add +43.3% 0.40% +0.13
SCHD Schwab US DVD Equity ETF New 0.11% +0.11
DIA SS SPDR Dow Jones Indus Avg New 0.08% +0.08
INTF iShares International Equity Add +11.2% 2.83% +0.06
SMLF iShares US Smallcap Equity F Add +0.4% 1.33% +0.04
SPTM SS SPDR P S&P 1500 Comp ETF Add +0.0% 0.74% +0.02
SCHE Schwab Emrg Mrkts Eqty ETF Add +20.5% 0.15% +0.01
ESGD iShares Trust iShares ESG Aw Add +19.2% 0.12% +0.01
TLT iShares 20+ Year Treasury BD Add +13.0% 0.22% +0.00
AGG iShares Core U.S. Aggregate Add +0.7% 0.12% −0.00
EMGF iShares Emerging Markets Equ Add +7.5% 1.63% −0.03
FNDF Schwab Fndmn Intl LRG Co. ETF Add +0.7% 0.39% −0.04
PDN Inv Rafi Dev MKT US SM-Usdin Add +1.7% 0.51% −0.04
FNDC Schwab Fndmnt Intl SM Eq ETF Add +5.6% 1.07% −0.05
EEMV iShares MSCI Emg MKT Min Vol Add +4.5% 2.31% −0.06
IEFA iShares Core MSCI Eafe ETF Add +4.4% 2.34% −0.13
SCHF Schwab Intl Equity ETF Add +1.6% 1.64% −0.14
VEA Vanguard Ftse Developed ETF Add +6.8% 6.63% −0.18
IQLT iShares MSCI International Q Add +3.8% 3.19% −0.22

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q1 2025 76$291.9MVTI, VV, VEA, QUAL, VGIT
Q4 2024 80$295.2MVTI, VV, QUAL, VEA, VGIT
Q3 2024 81$297.1MVTI, VV, QUAL, VEA, VGIT
Q2 2024 81$277.9MVTI, VV, QUAL, VEA, VGIT
Q1 2024 77$274.3MVTI, VV, QUAL, VEA, VGIT