Wealthquest Corp

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Wealthquest Corp reported 128 stock positions worth $1.2 billion. Its top holding was Vngrd Mrgstr LRG-Cap ETF-Usd (VV) at 15.8% of the portfolio, followed by Vanguard Russell 1000 Growth (VONG, 10.7%) and Innovator US Eq 10 Buffer (ZALT, 8.0%). Compared with Q3 2024, it opened 6 new positions, sold out of 9, added to 58 and reduced 42. The biggest buy was Inn Defined Wealth Shield (BALT, shares +50%) and the biggest sale Cintas (CTAS, shares −1%).

Most Recent 13F
Q2 2026
Location
CINCINNATI, OH
CIK
0001632968
Portfolio Value
$1.2B (Q4 2024)
SEC Filing
0001632968-25-000001 ↗ filed Jan 16, 2025

Holdings Value

0$500.0M$1.0B$1.5B$2.0B Q1 2024: $933.2M Q1 2024 Q2 2024: $938.4M Q2 2024 Q3 2024: $1.1B Q3 2024 Q4 2024: $1.2B $1.2B Q4 2024 Q1 2025: $1.2B Q1 2025 Q2 2025: $1.3B Q2 2025 Q3 2025: $1.3B Q3 2025 Q4 2025: $1.3B Q4 2025 Q1 2026: $1.4B Q1 2026 Q2 2026: $1.6B Q2 2026

Holdings 128 stocks · $1.2B
VV Vngrd Mrgstr LRG-Cap ETF-Usd 15.77% 718,516 $193.8M Add +0.7%
VONG Vanguard Russell 1000 Growth 10.71% 1,274,203 $131.6M Add +0.5%
ZALT Innovator US Eq 10 Buffer 7.97% 3,290,594 $97.9M Add +43.9%
BALT Inn Defined Wealth Shield 7.87% 3,079,887 $96.8M Add +49.6%
DFVX Dim US Large Cap Vector ETF 7.36% 1,384,596 $90.4M Add +4.5%
IEFA iShares Core MSCI Eafe ETF 7.32% 1,280,649 $90.0M Add +4.0%
SPTM SS SPDR P S&P 1500 Comp ETF 6.47% 1,112,408 $79.5M Add +1.0%
AFG American Financial Group Inc. 3.83% 343,360 $47.0M No change
IJH iShares Core S&P Midcap ETF 3.55% 700,527 $43.6M Add +3.1%
UTWO F/M US Treasury 2 Year Note 3.13% 800,075 $38.5M Add +3.2%
OBIL F/M US Treasury 12 Month Bil 2.85% 700,602 $35.1M Add +4.9%
VB Vanguard Most SM-Cap ETF-Usd 2.82% 144,309 $34.7M Add +1.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd 2.72% 126,653 $33.5M Add +2.9%
PG The Procter & Gamble Co. 2.41% 177,013 $29.7M Add +1.7%
BSV Vanguard Short-Term Bond ETF 2.09% 332,291 $25.7M Add +17.1%
TBIL F/M US Treasury 3 Month Bill 1.25% 308,268 $15.4M Add +2.7%
AAPL Apple Inc. 1.00% 49,211 $12.3M Reduce -1.1%
IEMG iShares Core MSCI Emerging 1.00% 234,949 $12.3M Add +2.3%
DFAI Dimensional International Co. 0.82% 344,938 $10.1M Add +10.6%
DFAE Dimensional Emerging Core Eq 0.63% 306,417 $7.8M Add +10.2%
EFG iShares MSCI Eafe Growth ETF 0.46% 57,889 $5.6M Add +7.2%
SPMD SS SPDR P S&P 400 Midcap ETF 0.41% 93,056 $5.1M Reduce -3.5%
MSFT Microsoft Corp. 0.40% 11,699 $4.9M Reduce -0.1%
APA Apa Corp. 0.33% 177,241 $4.1M Add +14.9%
LLY Eli Lilly & Co. 0.33% 5,278 $4.1M Add +0.4%
IJR iShares Core S&P Small-Cap E 0.29% 31,336 $3.6M Reduce -1.0%
AMZN Amazon.com Inc. 0.27% 14,967 $3.3M Add +2.8%
SPSM SS SPDR P S&P 600 Small Cap 0.25% 67,139 $3.0M Reduce -5.1%
BOCT Innovator U.S. Equity Buffer 0.24% 69,304 $3.0M Reduce -8.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.24% 5,081 $3.0M No change
CTAS Cintas Corp. 0.22% 14,762 $2.7M Reduce -0.6%
BJUL Innovator U.S. Equity Buffer 0.22% 60,278 $2.7M Reduce -5.6%
NVDA Nvidia Corp. 0.19% 17,625 $2.4M Reduce -2.3%
JPM JPMorgan Chase & Co. 0.17% 8,923 $2.1M Add +0.8%
MRK Merck & Co. Inc. 0.13% 16,619 $1.7M Add +1.0%
PMAY Innovator U.S. Equity Power 0.12% 42,370 $1.5M Reduce -5.1%
VTI VG Morningstar TS MKT ETF-US 0.12% 5,168 $1.5M Add +0.0%
VOO Vanguard S&P 500 ETF 0.12% 2,631 $1.4M Reduce -5.2%
XOM Exxon Mobil Corp. 0.11% 12,616 $1.4M Add +0.4%
JNJ Johnson & Johnson 0.11% 9,277 $1.3M Add +1.3%
IVV iShares Core S&P 500 ETF 0.10% 2,183 $1.3M Reduce -2.3%
IUSV iShares Core S&P U.S. Value 0.10% 13,819 $1.3M No change
VUG Vanguard Mrngstar GR ETF-Sui 0.10% 3,034 $1.2M Add +1.0%
USB US Bancorp 0.10% 26,009 $1.2M Reduce -0.3%
QQQ Invesco QQQ Trust Series 1 0.10% 2,432 $1.2M No change
HSY The Hershey Co. 0.10% 7,201 $1.2M No change
BRK.B Berkshire Hathaway Inc. Class B 0.09% 2,420 $1.1M Reduce -2.5%
GOOGL Alphabet Inc. Class A 0.09% 5,714 $1.1M Add +6.5%
IWB iShares Russell 1000 ETF 0.08% 3,206 $1.0M No change
APD Air Products & Chemicals Inc. 0.08% 3,341 $969K No change
VEA Vanguard Ftse Developed ETF 0.08% 19,625 $938K Reduce -5.5%
ILCG iShares Morningstar Growth E 0.08% 10,387 $931K Reduce -0.2%
WMT Walmart Inc. 0.07% 10,105 $913K Add +2.3%
AMGN Amgen Inc. 0.07% 3,466 $903K Reduce -5.1%
IWR iShares Russell Mid-Cap ETF 0.07% 9,662 $854K Reduce -0.0%
ABT Abbott Laboratories 0.07% 7,469 $845K Reduce -0.5%
BDEC Innovator U.S. Equity Buffer 0.07% 19,548 $843K No change
IUSG iShares Core S&P U.S. Growth 0.07% 6,039 $842K No change
CVX Chevron Corp. 0.06% 5,317 $770K Add +1.8%
MCD McDonald's Corp. 0.06% 2,597 $753K Add +1.1%
HD Home Depot Inc. 0.06% 1,880 $731K Reduce -2.0%
VIG Vanguard Dividend Apprec ETF 0.06% 3,678 $720K Reduce -1.3%
NEE Nextera Energy Inc. 0.06% 9,695 $695K Reduce -1.4%
XBIL F/M US Treasury 6 Month Bill 0.06% 13,820 $691K Reduce -23.9%
AOA iShares Core 80/20 Aggressiv 0.06% 8,905 $682K Reduce -1.2%
HON Honeywell International Inc. 0.05% 2,982 $674K Reduce -7.4%
VOOG Vanguard S&P 500 Growth ETF 0.05% 1,712 $627K No change
TSLA Tesla Inc. 0.05% 1,510 $610K Reduce -1.3%
V Visa Inc. Class A 0.05% 1,835 $580K Add +4.4%
AXP American Express Co. 0.04% 1,768 $525K Add +1.8%
ABBV Abbvie Inc. 0.04% 2,885 $513K Add +4.3%
IVW iShares S&P 500 Growth ETF 0.04% 5,028 $510K Reduce -1.8%
FITB Fifth Third Bancorp 0.04% 11,658 $493K Add +0.2%
DUK Duke Energy Corp. 0.04% 4,560 $491K Add +1.8%
GE General Electric filed as GE AEROSPACE 0.04% 2,933 $489K Reduce -16.2%
XLK SS Technology Select Sector 0.04% 2,077 $483K No change
IWM iShares Russell 2000 ETF 0.04% 2,104 $465K Reduce -3.4%
KR Kroger Co. 0.04% 7,467 $457K Add +0.5%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.04% 4,075 $454K Add +1.3%
XONE Bondbloxx BBG 1 Dur US Treas 0.04% 9,127 $452K Add +88.0%
META Meta Platforms Inc. Class A 0.03% 732 $429K Add +16.4%
PFE Pfizer Inc. 0.03% 16,144 $428K Add +1.6%
GOOG Alphabet Inc. Class C 0.03% 2,191 $417K Reduce -2.1%
IWF iShares Russell 1000 Growth 0.03% 963 $387K Reduce -6.2%
SYK Stryker Corp. 0.03% 1,074 $387K Add +1.9%
LIN Linde PLC 0.03% 920 $385K Reduce -4.8%
ORCL Oracle Corp. 0.03% 2,186 $364K Reduce -3.9%
KO The Coca-Cola Co. 0.03% 5,773 $359K Add +0.6%
VHT Vanguard Health Care ETF 0.03% 1,404 $356K No change
JANW Alianzim US Eq BFR20 Jan-Usd 0.03% 10,410 $350K No change
PH Parker Hannifin Corp. 0.03% 547 $348K Add +2.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.03% 1,573 $346K Reduce -10.6%
MA Mastercard Inc. Class A 0.03% 655 $345K Add +3.5%
SHW The Sherwin-Williams Co. 0.03% 1,000 $340K No change
IVOV Vanguard S&P Mid-Cap 400 Val 0.03% 3,530 $337K No change
COST Costco Wholesale Corp. 0.03% 351 $322K Add +6.0%
WEC WEC Energy Group Inc. 0.03% 3,417 $321K Add +0.5%
AOR iShares Core 60/40 Balanced 0.03% 5,519 $316K Reduce -4.6%
IVE iShares S&P 500 Value ETF 0.03% 1,628 $311K Reduce -1.4%
MSTR Strategy Inc. filed as MICROSTRATEGY INC 0.02% 1,002 $290K New
T AT&T Inc. 0.02% 12,729 $290K Add +3.5%
NFLX Netflix Inc. 0.02% 318 $283K Reduce -36.4%
BMY Bristol-Myers Squibb Co. 0.02% 4,945 $280K Add +2.8%
QUAL iShares MSCI USA Quality Fac 0.02% 1,557 $277K Reduce -23.5%
GLD SPDR Gold Shares 0.02% 1,099 $266K No change
WFC Wells Fargo & Co. 0.02% 3,736 $262K New
ITW Illinois Tool Works 0.02% 1,026 $260K New
SIXJ Allian US Equ 6 Mon BU10-Usd 0.02% 8,563 $260K No change
LRCX Lam Research Corp. 0.02% 3,510 $254K Add +4.2%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.02% 2,058 $249K Add +0.8%
UNP Union Pacific Corp. 0.02% 1,079 $246K Add +2.4%
CMCSA Comcast Corp. Class A 0.02% 6,471 $243K Add +2.1%
BLK BlackRock Inc. 0.02% 236 $242K Reduce -2.1%
UNH Unitedhealth Group Inc. 0.02% 470 $238K Add +7.8%
TSM Taiwan Semiconductor-SP ADR 0.02% 1,172 $231K New
PNC PNC Financial Services Group 0.02% 1,181 $228K No change
VTV Vanguard Mrngstr Val ETF-Aui 0.02% 1,325 $224K No change
TXN Texas Instruments Inc. 0.02% 1,184 $222K Add +2.7%
VWO Vanguard Ftse Emerging Marke 0.02% 4,944 $218K Reduce -26.2%
ADBE Adobe Inc. 0.02% 489 $217K Add +4.7%
CINF Cincinnati Financial Corp. 0.02% 1,512 $217K Add +0.6%
ILCB iShares Morningstar U.S. Equ 0.02% 2,622 $213K Reduce -3.1%
FICO Fair Isaac Corp. 0.02% 104 $207K New
CRM Salesforce Inc. 0.02% 618 $207K New
NSC Norfolk Southern Corp. 0.02% 869 $204K Reduce -0.1%
DNP DNP Select Income Fund Inc. 0.01% 18,100 $160K No change
CODA Coda Octopus Group Inc. 0.01% 14,603 $114K No change
FIRY Firy Inc. filed as SKILLZ INC 0.01% 12,100 $61K No change

Portfolio Sells Q3 2024 → Q4 2024
CTAS Cintas Corp. Reduce -0.6% 0.22% −0.05
SPMD SS SPDR P S&P 400 Midcap ETF Reduce -3.5% 0.41% −0.05
BOCT Innovator U.S. Equity Buffer Reduce -8.3% 0.24% −0.04
SPSM SS SPDR P S&P 600 Small Cap Reduce -5.1% 0.25% −0.03
MSFT Microsoft Corp. Reduce -0.1% 0.40% −0.03
AMGN Amgen Inc. Reduce -5.1% 0.07% −0.03
IJR iShares Core S&P Small-Cap E Reduce -1.0% 0.29% −0.03
BJUL Innovator U.S. Equity Buffer Reduce -5.6% 0.22% −0.03
XBIL F/M US Treasury 6 Month Bill Reduce -23.9% 0.06% −0.02
DECW Alianzim US Eq BFR20 Dec-Usd Sold out 0.00% −0.02
SPYM Ste STR SPDR PT S&P 500 ETF Sold out 0.00% −0.02
NVO Novo-Nordisk A/S-Spons ADR Sold out 0.00% −0.02
VEA Vanguard Ftse Developed ETF Reduce -5.5% 0.08% −0.02
VZ Verizon Communications Inc. Sold out 0.00% −0.02
VXUS Vanguard Total Intl Stock Sold out 0.00% −0.02
MO Altria Group Inc. Sold out 0.00% −0.02
IVOG Vanguard S&P Mid-Cap 400 Gro Sold out 0.00% −0.02
GE General Electric Reduce -16.2% 0.04% −0.02
NEE Nextera Energy Inc. Reduce -1.4% 0.06% −0.02
PMAY Innovator U.S. Equity Power Reduce -5.1% 0.12% −0.01
VOO Vanguard S&P 500 ETF Reduce -5.2% 0.12% −0.01
WBA Walgreens Boots Alliance Inc. Sold out 0.00% −0.01
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.5% 0.09% −0.01
VWO Vanguard Ftse Emerging Marke Reduce -26.2% 0.02% −0.01
HD Home Depot Inc. Reduce -2.0% 0.06% −0.01
QUAL iShares MSCI USA Quality Fac Reduce -23.5% 0.02% −0.01
LIN Linde PLC Reduce -4.8% 0.03% −0.01
NFLX Netflix Inc. Reduce -36.4% 0.02% −0.01
IVV iShares Core S&P 500 ETF Reduce -2.3% 0.10% −0.01
AOA iShares Core 80/20 Aggressiv Reduce -1.2% 0.06% −0.01
ABT Abbott Laboratories Reduce -0.5% 0.07% −0.01
VIG Vanguard Dividend Apprec ETF Reduce -1.3% 0.06% −0.01
IBM Intl Business Machines Corp. Reduce -10.6% 0.03% −0.01
IWR iShares Russell Mid-Cap ETF Reduce -0.0% 0.07% −0.01
AOR iShares Core 60/40 Balanced Reduce -4.6% 0.03% −0.00
IWM iShares Russell 2000 ETF Reduce -3.4% 0.04% −0.00
ORCL Oracle Corp. Reduce -3.9% 0.03% −0.00
HON Honeywell International Inc. Reduce -7.4% 0.05% −0.00
IVE iShares S&P 500 Value ETF Reduce -1.4% 0.03% −0.00
NSC Norfolk Southern Corp. Reduce -0.1% 0.02% −0.00
IWF iShares Russell 1000 Growth Reduce -6.2% 0.03% −0.00
ILCB iShares Morningstar U.S. Equ Reduce -3.1% 0.02% −0.00
GRDI Griid Infrastructure Inc. Sold out 0.00% −0.00
IVW iShares S&P 500 Growth ETF Reduce -1.8% 0.04% −0.00
USB US Bancorp Reduce -0.3% 0.10% −0.00
ILCG iShares Morningstar Growth E Reduce -0.2% 0.08% −0.00
BLK BlackRock Inc. Reduce -2.1% 0.02% −0.00
GOOG Alphabet Inc. Class C Reduce -2.1% 0.03% +0.00
NVDA Nvidia Corp. Reduce -2.3% 0.19% +0.01
AAPL Apple Inc. Reduce -1.1% 1.00% +0.01

Portfolio Buys Q3 2024 → Q4 2024
BALT Inn Defined Wealth Shield Add +49.6% 7.87% +2.29
ZALT Innovator US Eq 10 Buffer Add +43.9% 7.97% +2.11
BSV Vanguard Short-Term Bond ETF Add +17.1% 2.09% +0.12
VONG Vanguard Russell 1000 Growth Add +0.5% 10.71% +0.07
AMZN Amazon.com Inc. Add +2.8% 0.27% +0.03
MSTR Strategy Inc. New 0.02% +0.02
WFC Wells Fargo & Co. New 0.02% +0.02
ITW Illinois Tool Works New 0.02% +0.02
TSM Taiwan Semiconductor-SP ADR New 0.02% +0.02
FICO Fair Isaac Corp. New 0.02% +0.02
CRM Salesforce Inc. New 0.02% +0.02
XONE Bondbloxx BBG 1 Dur US Treas Add +88.0% 0.04% +0.02
JPM JPMorgan Chase & Co. Add +0.8% 0.17% +0.01
GOOGL Alphabet Inc. Class A Add +6.5% 0.09% +0.01
V Visa Inc. Class A Add +4.4% 0.05% +0.00
DIS The Walt Disney Co. Add +1.3% 0.04% +0.00
WMT Walmart Inc. Add +2.3% 0.07% +0.00
META Meta Platforms Inc. Class A Add +16.4% 0.03% +0.00
AXP American Express Co. Add +1.8% 0.04% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Add +1.0% 0.10% +0.00
COST Costco Wholesale Corp. Add +6.0% 0.03% +0.00
MA Mastercard Inc. Class A Add +3.5% 0.03% +0.00
BMY Bristol-Myers Squibb Co. Add +2.8% 0.02% +0.00
KR Kroger Co. Add +0.5% 0.04% 0.00
T AT&T Inc. Add +3.5% 0.02% −0.00
CINF Cincinnati Financial Corp. Add +0.6% 0.02% −0.00
TJX TJX Companies Inc. Add +0.8% 0.02% −0.00
PH Parker Hannifin Corp. Add +2.2% 0.03% −0.00
SYK Stryker Corp. Add +1.9% 0.03% −0.00
TXN Texas Instruments Inc. Add +2.7% 0.02% −0.00
FITB Fifth Third Bancorp Add +0.2% 0.04% −0.00
UNP Union Pacific Corp. Add +2.4% 0.02% −0.00
WEC WEC Energy Group Inc. Add +0.5% 0.03% −0.00
ADBE Adobe Inc. Add +4.7% 0.02% −0.00
LRCX Lam Research Corp. Add +4.2% 0.02% −0.00
UNH Unitedhealth Group Inc. Add +7.8% 0.02% −0.00
CMCSA Comcast Corp. Class A Add +2.1% 0.02% −0.00
PFE Pfizer Inc. Add +1.6% 0.03% −0.01
VTI VG Morningstar TS MKT ETF-US Add +0.0% 0.12% −0.01
DUK Duke Energy Corp. Add +1.8% 0.04% −0.01
CVX Chevron Corp. Add +1.8% 0.06% −0.01
ABBV Abbvie Inc. Add +4.3% 0.04% −0.01
KO The Coca-Cola Co. Add +0.6% 0.03% −0.01
MCD McDonald's Corp. Add +1.1% 0.06% −0.01
APA Apa Corp. Add +14.9% 0.33% −0.02
JNJ Johnson & Johnson Add +1.3% 0.11% −0.02
XOM Exxon Mobil Corp. Add +0.4% 0.11% −0.02
MRK Merck & Co. Inc. Add +1.0% 0.13% −0.03
DFAE Dimensional Emerging Core Eq Add +10.2% 0.63% −0.04
DFAI Dimensional International Co. Add +10.6% 0.82% −0.05

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 177$1.6BVV, IEFA, ZALT, BALT, SPTM
Q1 2026Amended 148$1.4BVV, ZALT, IEFA, BALT, SPTM
Q4 2025 148$1.3BVV, IEFA, ZALT, BALT, VONG
Q3 2025 46$1.3BVV, IEFA, ZALT, SPTM, BALT
Q2 2025 137$1.3BVV, VONG, IEFA, DFVX, ZALT
Q1 2025Amended 134$1.2BVV, VONG, ZALT, BALT, IEFA
Q4 2024 128$1.2BVV, VONG, ZALT, BALT, DFVX
Q3 2024 131$1.1BVV, VONG, IEFA, DFVX, SPTM
Q2 2024 122$938.4MVV, VONG, IEFA, SPTM, AFG
Q1 2024 131$933.2MVV, VONG, IEFA, SPTM, AFG