Wealthquest Corp
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 16, 2025), Wealthquest Corp reported 128 stock positions worth $1.2 billion. Its top holding was Vngrd Mrgstr LRG-Cap ETF-Usd (VV) at 15.8% of the portfolio, followed by Vanguard Russell 1000 Growth (VONG, 10.7%) and Innovator US Eq 10 Buffer (ZALT, 8.0%). Compared with Q3 2024, it opened 6 new positions, sold out of 9, added to 58 and reduced 42. The biggest buy was Inn Defined Wealth Shield (BALT, shares +50%) and the biggest sale Cintas (CTAS, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001632968
- Portfolio Value
- $1.2B (Q4 2024)
- SEC Filing
- 0001632968-25-000001 ↗ filed Jan 16, 2025
Holdings Value
Holdings 128 stocks · $1.2B
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 15.77% | 718,516 | $193.8M | Add +0.7% |
| VONG Vanguard Russell 1000 Growth | 10.71% | 1,274,203 | $131.6M | Add +0.5% |
| ZALT Innovator US Eq 10 Buffer | 7.97% | 3,290,594 | $97.9M | Add +43.9% |
| BALT Inn Defined Wealth Shield | 7.87% | 3,079,887 | $96.8M | Add +49.6% |
| DFVX Dim US Large Cap Vector ETF | 7.36% | 1,384,596 | $90.4M | Add +4.5% |
| IEFA iShares Core MSCI Eafe ETF | 7.32% | 1,280,649 | $90.0M | Add +4.0% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 6.47% | 1,112,408 | $79.5M | Add +1.0% |
| AFG American Financial Group Inc. | 3.83% | 343,360 | $47.0M | No change |
| IJH iShares Core S&P Midcap ETF | 3.55% | 700,527 | $43.6M | Add +3.1% |
| UTWO F/M US Treasury 2 Year Note | 3.13% | 800,075 | $38.5M | Add +3.2% |
| OBIL F/M US Treasury 12 Month Bil | 2.85% | 700,602 | $35.1M | Add +4.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 2.82% | 144,309 | $34.7M | Add +1.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 2.72% | 126,653 | $33.5M | Add +2.9% |
| PG The Procter & Gamble Co. | 2.41% | 177,013 | $29.7M | Add +1.7% |
| BSV Vanguard Short-Term Bond ETF | 2.09% | 332,291 | $25.7M | Add +17.1% |
| TBIL F/M US Treasury 3 Month Bill | 1.25% | 308,268 | $15.4M | Add +2.7% |
| AAPL Apple Inc. | 1.00% | 49,211 | $12.3M | Reduce -1.1% |
| IEMG iShares Core MSCI Emerging | 1.00% | 234,949 | $12.3M | Add +2.3% |
| DFAI Dimensional International Co. | 0.82% | 344,938 | $10.1M | Add +10.6% |
| DFAE Dimensional Emerging Core Eq | 0.63% | 306,417 | $7.8M | Add +10.2% |
| EFG iShares MSCI Eafe Growth ETF | 0.46% | 57,889 | $5.6M | Add +7.2% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.41% | 93,056 | $5.1M | Reduce -3.5% |
| MSFT Microsoft Corp. | 0.40% | 11,699 | $4.9M | Reduce -0.1% |
| APA Apa Corp. | 0.33% | 177,241 | $4.1M | Add +14.9% |
| LLY Eli Lilly & Co. | 0.33% | 5,278 | $4.1M | Add +0.4% |
| IJR iShares Core S&P Small-Cap E | 0.29% | 31,336 | $3.6M | Reduce -1.0% |
| AMZN Amazon.com Inc. | 0.27% | 14,967 | $3.3M | Add +2.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.25% | 67,139 | $3.0M | Reduce -5.1% |
| BOCT Innovator U.S. Equity Buffer | 0.24% | 69,304 | $3.0M | Reduce -8.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.24% | 5,081 | $3.0M | No change |
| CTAS Cintas Corp. | 0.22% | 14,762 | $2.7M | Reduce -0.6% |
| BJUL Innovator U.S. Equity Buffer | 0.22% | 60,278 | $2.7M | Reduce -5.6% |
| NVDA Nvidia Corp. | 0.19% | 17,625 | $2.4M | Reduce -2.3% |
| JPM JPMorgan Chase & Co. | 0.17% | 8,923 | $2.1M | Add +0.8% |
| MRK Merck & Co. Inc. | 0.13% | 16,619 | $1.7M | Add +1.0% |
| PMAY Innovator U.S. Equity Power | 0.12% | 42,370 | $1.5M | Reduce -5.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.12% | 5,168 | $1.5M | Add +0.0% |
| VOO Vanguard S&P 500 ETF | 0.12% | 2,631 | $1.4M | Reduce -5.2% |
| XOM Exxon Mobil Corp. | 0.11% | 12,616 | $1.4M | Add +0.4% |
| JNJ Johnson & Johnson | 0.11% | 9,277 | $1.3M | Add +1.3% |
| IVV iShares Core S&P 500 ETF | 0.10% | 2,183 | $1.3M | Reduce -2.3% |
| IUSV iShares Core S&P U.S. Value | 0.10% | 13,819 | $1.3M | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.10% | 3,034 | $1.2M | Add +1.0% |
| USB US Bancorp | 0.10% | 26,009 | $1.2M | Reduce -0.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.10% | 2,432 | $1.2M | No change |
| HSY The Hershey Co. | 0.10% | 7,201 | $1.2M | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.09% | 2,420 | $1.1M | Reduce -2.5% |
| GOOGL Alphabet Inc. Class A | 0.09% | 5,714 | $1.1M | Add +6.5% |
| IWB iShares Russell 1000 ETF | 0.08% | 3,206 | $1.0M | No change |
| APD Air Products & Chemicals Inc. | 0.08% | 3,341 | $969K | No change |
| VEA Vanguard Ftse Developed ETF | 0.08% | 19,625 | $938K | Reduce -5.5% |
| ILCG iShares Morningstar Growth E | 0.08% | 10,387 | $931K | Reduce -0.2% |
| WMT Walmart Inc. | 0.07% | 10,105 | $913K | Add +2.3% |
| AMGN Amgen Inc. | 0.07% | 3,466 | $903K | Reduce -5.1% |
| IWR iShares Russell Mid-Cap ETF | 0.07% | 9,662 | $854K | Reduce -0.0% |
| ABT Abbott Laboratories | 0.07% | 7,469 | $845K | Reduce -0.5% |
| BDEC Innovator U.S. Equity Buffer | 0.07% | 19,548 | $843K | No change |
| IUSG iShares Core S&P U.S. Growth | 0.07% | 6,039 | $842K | No change |
| CVX Chevron Corp. | 0.06% | 5,317 | $770K | Add +1.8% |
| MCD McDonald's Corp. | 0.06% | 2,597 | $753K | Add +1.1% |
| HD Home Depot Inc. | 0.06% | 1,880 | $731K | Reduce -2.0% |
| VIG Vanguard Dividend Apprec ETF | 0.06% | 3,678 | $720K | Reduce -1.3% |
| NEE Nextera Energy Inc. | 0.06% | 9,695 | $695K | Reduce -1.4% |
| XBIL F/M US Treasury 6 Month Bill | 0.06% | 13,820 | $691K | Reduce -23.9% |
| AOA iShares Core 80/20 Aggressiv | 0.06% | 8,905 | $682K | Reduce -1.2% |
| HON Honeywell International Inc. | 0.05% | 2,982 | $674K | Reduce -7.4% |
| VOOG Vanguard S&P 500 Growth ETF | 0.05% | 1,712 | $627K | No change |
| TSLA Tesla Inc. | 0.05% | 1,510 | $610K | Reduce -1.3% |
| V Visa Inc. Class A | 0.05% | 1,835 | $580K | Add +4.4% |
| AXP American Express Co. | 0.04% | 1,768 | $525K | Add +1.8% |
| ABBV Abbvie Inc. | 0.04% | 2,885 | $513K | Add +4.3% |
| IVW iShares S&P 500 Growth ETF | 0.04% | 5,028 | $510K | Reduce -1.8% |
| FITB Fifth Third Bancorp | 0.04% | 11,658 | $493K | Add +0.2% |
| DUK Duke Energy Corp. | 0.04% | 4,560 | $491K | Add +1.8% |
| GE General Electric filed as GE AEROSPACE | 0.04% | 2,933 | $489K | Reduce -16.2% |
| XLK SS Technology Select Sector | 0.04% | 2,077 | $483K | No change |
| IWM iShares Russell 2000 ETF | 0.04% | 2,104 | $465K | Reduce -3.4% |
| KR Kroger Co. | 0.04% | 7,467 | $457K | Add +0.5% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.04% | 4,075 | $454K | Add +1.3% |
| XONE Bondbloxx BBG 1 Dur US Treas | 0.04% | 9,127 | $452K | Add +88.0% |
| META Meta Platforms Inc. Class A | 0.03% | 732 | $429K | Add +16.4% |
| PFE Pfizer Inc. | 0.03% | 16,144 | $428K | Add +1.6% |
| GOOG Alphabet Inc. Class C | 0.03% | 2,191 | $417K | Reduce -2.1% |
| IWF iShares Russell 1000 Growth | 0.03% | 963 | $387K | Reduce -6.2% |
| SYK Stryker Corp. | 0.03% | 1,074 | $387K | Add +1.9% |
| LIN Linde PLC | 0.03% | 920 | $385K | Reduce -4.8% |
| ORCL Oracle Corp. | 0.03% | 2,186 | $364K | Reduce -3.9% |
| KO The Coca-Cola Co. | 0.03% | 5,773 | $359K | Add +0.6% |
| VHT Vanguard Health Care ETF | 0.03% | 1,404 | $356K | No change |
| JANW Alianzim US Eq BFR20 Jan-Usd | 0.03% | 10,410 | $350K | No change |
| PH Parker Hannifin Corp. | 0.03% | 547 | $348K | Add +2.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.03% | 1,573 | $346K | Reduce -10.6% |
| MA Mastercard Inc. Class A | 0.03% | 655 | $345K | Add +3.5% |
| SHW The Sherwin-Williams Co. | 0.03% | 1,000 | $340K | No change |
| IVOV Vanguard S&P Mid-Cap 400 Val | 0.03% | 3,530 | $337K | No change |
| COST Costco Wholesale Corp. | 0.03% | 351 | $322K | Add +6.0% |
| WEC WEC Energy Group Inc. | 0.03% | 3,417 | $321K | Add +0.5% |
| AOR iShares Core 60/40 Balanced | 0.03% | 5,519 | $316K | Reduce -4.6% |
| IVE iShares S&P 500 Value ETF | 0.03% | 1,628 | $311K | Reduce -1.4% |
| MSTR Strategy Inc. filed as MICROSTRATEGY INC | 0.02% | 1,002 | $290K | New |
Portfolio Sells Q3 2024 → Q4 2024
| CTAS Cintas Corp. | Reduce -0.6% | 0.22% | −0.05 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -3.5% | 0.41% | −0.05 |
| BOCT Innovator U.S. Equity Buffer | Reduce -8.3% | 0.24% | −0.04 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -5.1% | 0.25% | −0.03 |
| MSFT Microsoft Corp. | Reduce -0.1% | 0.40% | −0.03 |
| AMGN Amgen Inc. | Reduce -5.1% | 0.07% | −0.03 |
| IJR iShares Core S&P Small-Cap E | Reduce -1.0% | 0.29% | −0.03 |
| BJUL Innovator U.S. Equity Buffer | Reduce -5.6% | 0.22% | −0.03 |
| XBIL F/M US Treasury 6 Month Bill | Reduce -23.9% | 0.06% | −0.02 |
| DECW Alianzim US Eq BFR20 Dec-Usd | Sold out | 0.00% | −0.02 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Sold out | 0.00% | −0.02 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Reduce -5.5% | 0.08% | −0.02 |
| VZ Verizon Communications Inc. | Sold out | 0.00% | −0.02 |
| VXUS Vanguard Total Intl Stock | Sold out | 0.00% | −0.02 |
| MO Altria Group Inc. | Sold out | 0.00% | −0.02 |
| IVOG Vanguard S&P Mid-Cap 400 Gro | Sold out | 0.00% | −0.02 |
| GE General Electric | Reduce -16.2% | 0.04% | −0.02 |
| NEE Nextera Energy Inc. | Reduce -1.4% | 0.06% | −0.02 |
| PMAY Innovator U.S. Equity Power | Reduce -5.1% | 0.12% | −0.01 |
| VOO Vanguard S&P 500 ETF | Reduce -5.2% | 0.12% | −0.01 |
| WBA Walgreens Boots Alliance Inc. | Sold out | 0.00% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -2.5% | 0.09% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -26.2% | 0.02% | −0.01 |
| HD Home Depot Inc. | Reduce -2.0% | 0.06% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Reduce -23.5% | 0.02% | −0.01 |
| LIN Linde PLC | Reduce -4.8% | 0.03% | −0.01 |
| NFLX Netflix Inc. | Reduce -36.4% | 0.02% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -2.3% | 0.10% | −0.01 |
| AOA iShares Core 80/20 Aggressiv | Reduce -1.2% | 0.06% | −0.01 |
| ABT Abbott Laboratories | Reduce -0.5% | 0.07% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.3% | 0.06% | −0.01 |
| IBM Intl Business Machines Corp. | Reduce -10.6% | 0.03% | −0.01 |
| IWR iShares Russell Mid-Cap ETF | Reduce -0.0% | 0.07% | −0.01 |
| AOR iShares Core 60/40 Balanced | Reduce -4.6% | 0.03% | −0.00 |
| IWM iShares Russell 2000 ETF | Reduce -3.4% | 0.04% | −0.00 |
| ORCL Oracle Corp. | Reduce -3.9% | 0.03% | −0.00 |
| HON Honeywell International Inc. | Reduce -7.4% | 0.05% | −0.00 |
| IVE iShares S&P 500 Value ETF | Reduce -1.4% | 0.03% | −0.00 |
| NSC Norfolk Southern Corp. | Reduce -0.1% | 0.02% | −0.00 |
| IWF iShares Russell 1000 Growth | Reduce -6.2% | 0.03% | −0.00 |
| ILCB iShares Morningstar U.S. Equ | Reduce -3.1% | 0.02% | −0.00 |
| GRDI Griid Infrastructure Inc. | Sold out | 0.00% | −0.00 |
| IVW iShares S&P 500 Growth ETF | Reduce -1.8% | 0.04% | −0.00 |
| USB US Bancorp | Reduce -0.3% | 0.10% | −0.00 |
| ILCG iShares Morningstar Growth E | Reduce -0.2% | 0.08% | −0.00 |
| BLK BlackRock Inc. | Reduce -2.1% | 0.02% | −0.00 |
| GOOG Alphabet Inc. Class C | Reduce -2.1% | 0.03% | +0.00 |
| NVDA Nvidia Corp. | Reduce -2.3% | 0.19% | +0.01 |
| AAPL Apple Inc. | Reduce -1.1% | 1.00% | +0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| BALT Inn Defined Wealth Shield | Add +49.6% | 7.87% | +2.29 |
| ZALT Innovator US Eq 10 Buffer | Add +43.9% | 7.97% | +2.11 |
| BSV Vanguard Short-Term Bond ETF | Add +17.1% | 2.09% | +0.12 |
| VONG Vanguard Russell 1000 Growth | Add +0.5% | 10.71% | +0.07 |
| AMZN Amazon.com Inc. | Add +2.8% | 0.27% | +0.03 |
| MSTR Strategy Inc. | New | 0.02% | +0.02 |
| WFC Wells Fargo & Co. | New | 0.02% | +0.02 |
| ITW Illinois Tool Works | New | 0.02% | +0.02 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.02% | +0.02 |
| FICO Fair Isaac Corp. | New | 0.02% | +0.02 |
| CRM Salesforce Inc. | New | 0.02% | +0.02 |
| XONE Bondbloxx BBG 1 Dur US Treas | Add +88.0% | 0.04% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +0.8% | 0.17% | +0.01 |
| GOOGL Alphabet Inc. Class A | Add +6.5% | 0.09% | +0.01 |
| V Visa Inc. Class A | Add +4.4% | 0.05% | +0.00 |
| DIS The Walt Disney Co. | Add +1.3% | 0.04% | +0.00 |
| WMT Walmart Inc. | Add +2.3% | 0.07% | +0.00 |
| META Meta Platforms Inc. Class A | Add +16.4% | 0.03% | +0.00 |
| AXP American Express Co. | Add +1.8% | 0.04% | +0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +1.0% | 0.10% | +0.00 |
| COST Costco Wholesale Corp. | Add +6.0% | 0.03% | +0.00 |
| MA Mastercard Inc. Class A | Add +3.5% | 0.03% | +0.00 |
| BMY Bristol-Myers Squibb Co. | Add +2.8% | 0.02% | +0.00 |
| KR Kroger Co. | Add +0.5% | 0.04% | 0.00 |
| T AT&T Inc. | Add +3.5% | 0.02% | −0.00 |
| CINF Cincinnati Financial Corp. | Add +0.6% | 0.02% | −0.00 |
| TJX TJX Companies Inc. | Add +0.8% | 0.02% | −0.00 |
| PH Parker Hannifin Corp. | Add +2.2% | 0.03% | −0.00 |
| SYK Stryker Corp. | Add +1.9% | 0.03% | −0.00 |
| TXN Texas Instruments Inc. | Add +2.7% | 0.02% | −0.00 |
| FITB Fifth Third Bancorp | Add +0.2% | 0.04% | −0.00 |
| UNP Union Pacific Corp. | Add +2.4% | 0.02% | −0.00 |
| WEC WEC Energy Group Inc. | Add +0.5% | 0.03% | −0.00 |
| ADBE Adobe Inc. | Add +4.7% | 0.02% | −0.00 |
| LRCX Lam Research Corp. | Add +4.2% | 0.02% | −0.00 |
| UNH Unitedhealth Group Inc. | Add +7.8% | 0.02% | −0.00 |
| CMCSA Comcast Corp. Class A | Add +2.1% | 0.02% | −0.00 |
| PFE Pfizer Inc. | Add +1.6% | 0.03% | −0.01 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.0% | 0.12% | −0.01 |
| DUK Duke Energy Corp. | Add +1.8% | 0.04% | −0.01 |
| CVX Chevron Corp. | Add +1.8% | 0.06% | −0.01 |
| ABBV Abbvie Inc. | Add +4.3% | 0.04% | −0.01 |
| KO The Coca-Cola Co. | Add +0.6% | 0.03% | −0.01 |
| MCD McDonald's Corp. | Add +1.1% | 0.06% | −0.01 |
| APA Apa Corp. | Add +14.9% | 0.33% | −0.02 |
| JNJ Johnson & Johnson | Add +1.3% | 0.11% | −0.02 |
| XOM Exxon Mobil Corp. | Add +0.4% | 0.11% | −0.02 |
| MRK Merck & Co. Inc. | Add +1.0% | 0.13% | −0.03 |
| DFAE Dimensional Emerging Core Eq | Add +10.2% | 0.63% | −0.04 |
| DFAI Dimensional International Co. | Add +10.6% | 0.82% | −0.05 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 177 | $1.6B | VV, IEFA, ZALT, BALT, SPTM |
| Q1 2026Amended | 148 | $1.4B | VV, ZALT, IEFA, BALT, SPTM |
| Q4 2025 | 148 | $1.3B | VV, IEFA, ZALT, BALT, VONG |
| Q3 2025 | 46 | $1.3B | VV, IEFA, ZALT, SPTM, BALT |
| Q2 2025 | 137 | $1.3B | VV, VONG, IEFA, DFVX, ZALT |
| Q1 2025Amended | 134 | $1.2B | VV, VONG, ZALT, BALT, IEFA |
| Q4 2024 | 128 | $1.2B | VV, VONG, ZALT, BALT, DFVX |
| Q3 2024 | 131 | $1.1B | VV, VONG, IEFA, DFVX, SPTM |
| Q2 2024 | 122 | $938.4M | VV, VONG, IEFA, SPTM, AFG |
| Q1 2024 | 131 | $933.2M | VV, VONG, IEFA, SPTM, AFG |