WFA Asset Management Corp

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 14, 2025), WFA Asset Management Corp reported 234 stock positions worth $191.2 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 17.6% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 10.8%) and SS Consumer Staples Sel Sect (XLP, 10.5%). Compared with Q4 2024, it opened 42 new positions, sold out of 32, added to 57 and reduced 96. The biggest buy was SS Consumer Staples Sel Sect (XLP, shares +141%) and the biggest sale Invesco S&P Midcap Qual ETF (XMHQ, shares −84%).

Most Recent 13F
Q3 2025
Location
WHITEFISH BAY, WI
CIK
0001994434
Portfolio Value
$191.2M (Q1 2025)
SEC Filing
0001994434-25-000002 ↗ filed Apr 14, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $191.3M Q1 2024 Q2 2024: $177.1M Q2 2024 Q3 2024: $184.1M Q3 2024 Q4 2024: $185.0M Q4 2024 Q1 2025: $191.2M $191.2M Q1 2025 Q2 2025: $176.9M Q2 2025 Q3 2025: $184.0M Q3 2025

Holdings 234 stocks · $191.2M

SCHD Schwab US DVD Equity ETF 17.59% 417,238 $33.6M Reduce -53.7%
SPYG SS SPDR P S&P 500 Growth ETF 10.79% 282,198 $20.6M Add +27.6%
XLP SS Consumer Staples Sel Sect 10.47% 262,269 $20.0M Add +140.7%
RSP Invesco S&P 500 Equal Weight 9.75% 110,125 $18.7M Add +113.9%
RWJ Invesco S&P Smallcap 600 7.07% 315,667 $13.5M Add +43.5%
IWL iShares Russell Top 200 ETF 6.24% 93,818 $11.9M Add +10.3%
BBLU Ea Bridgeway Blue Chip ETF 4.21% 689,960 $8.1M Reduce -48.1%
VFH Vanguard Financials ETF 4.17% 77,824 $8.0M Add +52.5%
ACWV iShares MSCI Global Min Vol 4.08% 74,173 $7.8M Add +26.2%
AAPL Apple Inc. 3.29% 36,730 $6.3M Add +12.6%
T AT&T Inc. 1.84% 199,914 $3.5M Add +28.1%
XMHQ Invesco S&P Midcap Qual ETF 1.55% 26,934 $3.0M Reduce -84.4%
C Citigroup Inc. 1.36% 41,244 $2.6M Add +14.0%
MMM 3M Co. 1.30% 23,407 $2.5M New
QQQ Invesco QQQ Trust Series 1 1.06% 4,577 $2.0M Reduce -42.1%
AMZN Amazon.com Inc. 0.79% 8,340 $1.5M Add +5.3%
ABBV Abbvie Inc. 0.66% 6,884 $1.3M Reduce -1.9%
DBEF Xtrackers MSCI Eafe Hedged E 0.62% 28,992 $1.2M Reduce -82.5%
AMAT Applied Materials Inc. 0.56% 5,189 $1.1M Reduce -0.6%
IGRO iShares Intl Div Growth ETF 0.52% 14,791 $996K Add +162.5%
VZ Verizon Communications Inc. 0.50% 22,915 $962K Reduce -12.2%
MO Altria Group Inc. 0.45% 19,830 $865K Reduce -38.1%
CVX Chevron Corp. 0.44% 5,331 $841K Reduce -3.1%
FDX FedEx Corp. 0.36% 2,401 $696K Reduce -1.4%
V Visa Inc. Class A 0.33% 2,263 $632K Add +7.7%
DVY iShares Select Dividend ETF 0.32% 5,011 $617K Add +1587.2%
UNP Union Pacific Corp. 0.32% 2,470 $607K Reduce -2.2%
PG The Procter & Gamble Co. 0.31% 3,673 $596K Reduce -1.8%
TGT Target Corp. 0.30% 3,222 $571K Add +85.2%
SDG Ish MSCI Glob Sust Deve Goal 0.30% 7,242 $570K Add +756.0%
HD Home Depot Inc. 0.28% 1,394 $535K Add +15.8%
TRV The Travelers Cos Inc. 0.28% 2,307 $531K Reduce -1.8%
NMFC New Mountain Finance Corp. filed as NEW MTN FIN CORP 0.27% 40,504 $513K Add +820.8%
ONEV SS SPDR R1000 Lo Vol Foc ETF 0.27% 4,119 $511K Add +21.9%
MSFT Microsoft Corp. 0.22% 1,016 $427K Add +23.3%
AIZ Assurant Inc. 0.22% 2,251 $424K No change
CWB SS SPDR BB Conv Sec ETF 0.22% 5,781 $422K Reduce -1.6%
WEC WEC Energy Group Inc. 0.22% 5,065 $416K Add +80.9%
KMB Kimberly-Clark Corp. 0.21% 3,084 $399K Reduce -2.6%
F Ford Motor Co. filed as FORD MTR CO 0.18% 25,807 $343K Reduce -8.7%
PEP Pepsico Inc. 0.18% 1,941 $340K Add +11.6%
GNTX Gentex Corp. 0.17% 8,935 $323K Reduce -1.1%
GE General Electric filed as GE AEROSPACE 0.17% 1,825 $320K Add +105.8%
XOM Exxon Mobil Corp. 0.16% 2,684 $312K Add +21.0%
HON Honeywell International Inc. 0.16% 1,512 $310K Reduce -1.6%
MCD McDonald's Corp. 0.16% 1,083 $305K Add +5.6%
VHT Vanguard Health Care ETF 0.16% 1,103 $298K Add +32.4%
AVGO Broadcom Inc. 0.15% 212 $281K Reduce -90.0%
SOXX iShares Semiconductor ETF 0.14% 1,188 $268K Reduce -49.9%
GOOG Alphabet Inc. Class C 0.14% 1,697 $258K Add +51.4%
EPD Enterprise Products Partners 0.13% 8,660 $253K Reduce -9.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.13% 6,439 $244K Add +3.4%
JPM JPMorgan Chase & Co. 0.13% 1,216 $244K Add +14.3%
GOF Guggenheim Strategic Opport 0.13% 16,799 $241K Reduce -46.2%
ITW Illinois Tool Works 0.12% 847 $227K Reduce -1.7%
UMI Uscf Midstream Energy Income 0.11% 5,342 $216K Reduce -3.5%
VTV Vanguard Mrngstr Val ETF-Aui 0.11% 1,313 $214K Reduce -56.8%
PM Philip Morris International 0.11% 2,286 $209K Reduce -5.4%
GOOGL Alphabet Inc. Class A 0.10% 1,278 $193K Reduce -0.2%
IOO iShares Global 100 ETF 0.10% 2,127 $190K Reduce -26.6%
MPC Marathon Petroleum Corp. 0.10% 909 $183K Add +21.2%
ABT Abbott Laboratories 0.09% 1,509 $171K Add +2.2%
SPY SS SPDR S&P 500 ETF Trust-US 0.09% 325 $170K Add +19.5%
CVS CVS Health Corp. 0.08% 1,950 $156K Add +47.4%
NVDA Nvidia Corp. 0.07% 153 $138K Reduce -91.5%
UNH Unitedhealth Group Inc. 0.07% 265 $131K Add +41.7%
VDE Vanguard Energy ETF 0.07% 989 $130K Reduce -19.1%
WMT Walmart Inc. 0.07% 2,092 $126K Add +17.9%
DOV Dover Corp. 0.07% 708 $125K Reduce -0.8%
BTI British American Tob-SP ADR 0.06% 4,000 $122K Reduce -5.3%
VOO Vanguard S&P 500 ETF 0.06% 251 $121K Reduce -4.9%
CRM Salesforce Inc. 0.06% 400 $120K Add +614.3%
XLV SS Health Care Select Sector 0.06% 798 $118K Reduce -1.2%
INTC Intel Corp. 0.06% 2,667 $118K Add +11.6%
FISV Fiserv Inc. 0.06% 712 $114K No change
CSCO Cisco Systems Inc. 0.06% 2,224 $111K Add +12.8%
MAN Manpowergroup Inc. 0.06% 1,376 $107K Add +129.3%
IJH iShares Core S&P Midcap ETF 0.05% 1,496 $91K Add +5.1%
PAG Penske Automotive Group Inc. 0.04% 521 $84K Reduce -2.1%
LRCX Lam Research Corp. 0.04% 87 $84K New
VIG Vanguard Dividend Apprec ETF 0.04% 455 $83K Reduce -1.3%
XLE SS Energy Select Sector 0.04% 868 $82K Add +19.2%
BP BP PLC-Spons ADR 0.04% 2,146 $81K Reduce -5.3%
CSX CSX Corp. 0.04% 2,105 $78K Add +4.8%
AEP American Electric Power 0.04% 853 $73K Reduce -2.7%
VXUS Vanguard Total Intl Stock 0.04% 1,205 $73K New
VDC Vanguard Consumer Staple ETF 0.04% 351 $72K Add +18.2%
IWF iShares Russell 1000 Growth 0.04% 210 $71K New
WFC Wells Fargo & Co. 0.04% 1,213 $70K Reduce -79.9%
VYM Vanguard High DVD Yield ETF 0.04% 573 $69K Reduce -2.2%
EIX Edison International 0.03% 929 $66K Reduce -2.9%
SNPE Xtrckr S&P 500 Scor&scrn ETF 0.03% 1,286 $62K Reduce -1.0%
XEL Xcel Energy Inc. 0.03% 1,131 $61K Add +449.0%
QTEC First Trust Nasdq 100 Tech I 0.03% 311 $59K No change
PFG Principal Financial Group 0.03% 684 $59K Add +32.3%
XLK SS Technology Select Sector 0.03% 272 $57K Reduce -66.4%
IBB iShares Biotechnology ETF 0.03% 411 $56K Reduce -0.2%
PNC PNC Financial Services Group 0.03% 336 $54K Reduce -2.0%
MSI Motorola Solutions Inc. 0.03% 152 $54K Reduce -0.7%
FIS Fidelity National Info Serv 0.03% 726 $54K Reduce -0.4%

Show all 234 holdings

Lines left out (1) · $52 — a value with no share or principal amount
SecurityClassSharesValue
WM Waste Management Inc. COM0$52

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $191.2M.

Portfolio Sells Q4 2024 → Q1 2025

XMHQ Invesco S&P Midcap Qual ETF Reduce -84.4% 1.55% −7.65
BBLU Ea Bridgeway Blue Chip ETF Reduce -48.1% 4.21% −5.17
DBEF Xtrackers MSCI Eafe Hedged E Reduce -82.5% 0.62% −3.08
QQQ Invesco QQQ Trust Series 1 Reduce -42.1% 1.06% −1.12
MO Altria Group Inc. Reduce -38.1% 0.45% −0.45
BA The Boeing Co. Reduce -92.8% 0.03% −0.33
WFC Wells Fargo & Co. Reduce -79.9% 0.04% −0.19
VTV Vanguard Mrngstr Val ETF-Aui Reduce -56.8% 0.11% −0.17
CTRA Coterra Energy Inc. Reduce -96.8% 0.00% −0.14
SOXX iShares Semiconductor ETF Reduce -49.9% 0.14% −0.14
GOF Guggenheim Strategic Opport Reduce -46.2% 0.13% −0.13
AVGO Broadcom Inc. Reduce -90.0% 0.15% −0.12
ET Energy Transfer LP Reduce -76.7% 0.03% −0.12
XLK SS Technology Select Sector Reduce -66.4% 0.03% −0.07
TFC Truist Financial Corp. Sold out 0.00% −0.07
HAL Halliburton Co. Reduce -92.3% 0.01% −0.07
APA Apa Corp. Sold out 0.00% −0.07
VZ Verizon Communications Inc. Reduce -12.2% 0.50% −0.06
NVDA Nvidia Corp. Reduce -91.5% 0.07% −0.06
IOO iShares Global 100 ETF Reduce -26.6% 0.10% −0.06
LLY Eli Lilly & Co. Sold out 0.00% −0.06
PPA Invesco Aerospace & Defense Reduce -77.8% 0.01% −0.06
DOW Dow Inc. Sold out 0.00% −0.05
CIBR First Trust Nasdaq Cybersecu Sold out 0.00% −0.05
PM Philip Morris International Reduce -5.4% 0.11% −0.05
MUB iShares National Muni Bond E Sold out 0.00% −0.04
OGN Organon & Co. Sold out 0.00% −0.04
UMI Uscf Midstream Energy Income Reduce -3.5% 0.11% −0.04
LRCX Lam Research Corp. Sold out 0.00% −0.03
PLTR Palantir Technologies Inc. Class A Sold out 0.00% −0.03
MGV Vngrd Mrgstr MG CP VL ETF-Ui Sold out 0.00% −0.03
CAT Caterpillar Inc. Sold out 0.00% −0.03
EPD Enterprise Products Partners Reduce -9.9% 0.13% −0.03
GOOGL Alphabet Inc. Class A Reduce -0.2% 0.10% −0.03
IVV iShares Core S&P 500 ETF Reduce -69.8% 0.01% −0.03
TRV The Travelers Cos Inc. Reduce -1.8% 0.28% −0.03
PG The Procter & Gamble Co. Reduce -1.8% 0.31% −0.03
CWB SS SPDR BB Conv Sec ETF Reduce -1.6% 0.22% −0.03
FLNG Flex LNG Ltd. Sold out 0.00% −0.03
HON Honeywell International Inc. Reduce -1.6% 0.16% −0.03
HBI Hanesbrands Inc. Sold out 0.00% −0.02
BTI British American Tob-SP ADR Reduce -5.3% 0.06% −0.02
ABBV Abbvie Inc. Reduce -1.9% 0.66% −0.02
AXP American Express Co. Reduce -28.4% 0.02% −0.02
KMB Kimberly-Clark Corp. Reduce -2.6% 0.21% −0.02
PTEN Patterson-Uti Energy Inc. Sold out 0.00% −0.01
VONV Vanguard Russell 1000 Value Sold out 0.00% −0.01
VOO Vanguard S&P 500 ETF Reduce -4.9% 0.06% −0.01
XRSFX Rivernorth Capital & Income Reduce -51.6% 0.01% −0.01
VDE Vanguard Energy ETF Reduce -19.1% 0.07% −0.01

Portfolio Buys Q4 2024 → Q1 2025

XLP SS Consumer Staples Sel Sect Add +140.7% 10.47% +5.84
RSP Invesco S&P 500 Equal Weight Add +113.9% 9.75% +4.88
RWJ Invesco S&P Smallcap 600 Add +43.5% 7.07% +1.62
MMM 3M Co. New 1.30% +1.30
VFH Vanguard Financials ETF Add +52.5% 4.17% +0.91
ACWV iShares MSCI Global Min Vol Add +26.2% 4.08% +0.61
IGRO iShares Intl Div Growth ETF Add +162.5% 0.52% +0.31
DVY iShares Select Dividend ETF Add +1587.2% 0.32% +0.30
SPYG SS SPDR P S&P 500 Growth ETF Add +27.6% 10.79% +0.29
SDG Ish MSCI Glob Sust Deve Goal Add +756.0% 0.30% +0.27
NMFC New Mountain Finance Corp. Add +820.8% 0.27% +0.24
TGT Target Corp. Add +85.2% 0.30% +0.17
GE General Electric Add +105.8% 0.17% +0.09
WEC WEC Energy Group Inc. Add +80.9% 0.22% +0.08
CRM Salesforce Inc. Add +614.3% 0.06% +0.05
CVS CVS Health Corp. Add +47.4% 0.08% +0.05
LRCX Lam Research Corp. New 0.04% +0.04
VHT Vanguard Health Care ETF Add +32.4% 0.16% +0.04
MPC Marathon Petroleum Corp. Add +21.2% 0.10% +0.04
ONEV SS SPDR R1000 Lo Vol Foc ETF Add +21.9% 0.27% +0.04
VXUS Vanguard Total Intl Stock New 0.04% +0.04
MAN Manpowergroup Inc. Add +129.3% 0.06% +0.04
IWF iShares Russell 1000 Growth New 0.04% +0.04
MSFT Microsoft Corp. Add +23.3% 0.22% +0.04
INTC Intel Corp. Add +11.6% 0.06% +0.04
PEP Pepsico Inc. Add +11.6% 0.18% +0.03
XOM Exxon Mobil Corp. Add +21.0% 0.16% +0.03
HD Home Depot Inc. Add +15.8% 0.28% +0.03
XEL Xcel Energy Inc. Add +449.0% 0.03% +0.02
SHY iShares 1-3 Year Treasury Bo New 0.02% +0.02
BX Blackstone Inc. New 0.02% +0.02
GOOG Alphabet Inc. Class C Add +51.4% 0.14% +0.02
BIL SS SPDR BB 1-3M T-Bill ETF New 0.02% +0.02
VGSH Vanguard Short-Term Treasury New 0.02% +0.02
SCHW Schwab (charles) Corp. New 0.02% +0.02
UNH Unitedhealth Group Inc. Add +41.7% 0.07% +0.02
BAR Graniteshares Gold Trust New 0.02% +0.02
BHP BHP Group Ltd.-Spon ADR New 0.02% +0.02
ITOT iShares Core S&P Total U.S. New 0.01% +0.01
QCOM Qualcomm Inc. New 0.01% +0.01
URA Global X Uranium ETF New 0.01% +0.01
IEFA iShares Core MSCI Eafe ETF New 0.01% +0.01
ALB Albemarle Corp. New 0.01% +0.01
JNJ Johnson & Johnson New 0.01% +0.01
VNLA Janus Henderson Short Durati New 0.01% +0.01
IDV iShares International Select New 0.01% +0.01
EEM iShares MSCI Emerging Market New 0.01% +0.01
PFG Principal Financial Group Add +32.3% 0.03% +0.01
XLE SS Energy Select Sector Add +19.2% 0.04% +0.01
HES Hess Corp. New 0.01% +0.01

Notes & Other Activity Q4 2024 → Q1 2025

WM Waste Management Inc. COM New 0 $52

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2025 196$184.0MSCHD, SPYG, XMHQ, BBLU, IWL
Q2 2025 209$176.9MSCHD, SPYG, XMHQ, BBLU, IWL
Q1 2025 234$191.2MSCHD, SPYG, XLP, RSP, RWJ
Q4 2024 224$185.0MSCHD, SPYG, BBLU, XMHQ, IWL
Q3 2024 197$184.1MSCHD, SPYG, XMHQ, BBLU, IWL
Q2 2024 210$177.1MSCHD, SPYG, XMHQ, BBLU, IWL
Q1 2024Amended 235$191.3MSCHD, SPYG, XLP, RSP, RWJ