Willis Investment Counsel

Name: Willis Investment Counsel 13F holdings, Q2 2025
Creator: Willis Investment Counsel
Published: 2025-08-12

Q2 2026Q1 2026Q4 2025Q3 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 12, 2025), Willis Investment Counsel reported 118 stock positions worth $1.7 billion. Its top holding was Cisco Systems (CSCO) at 3.3% of the portfolio, followed by Microsoft (MSFT, 3.2%) and Johnson & Johnson (JNJ, 3.2%). Compared with Q1 2025, it opened 6 new positions, sold out of 5, added to 90 and reduced 7. The biggest buy was a new position in Abbott Laboratories (ABT) and the biggest sale Verizon Communications (VZ, shares −19%).

Most Recent 13F: Q2 2026
Location: GAINESVILLE, GA
CIK: 0001310929
Portfolio Value: $1.7B (Q2 2025)
SEC Filing: 0001310929-25-000004 ↗ filed Aug 12, 2025

Holdings Value

Holdings 118 stocks · $1.7B


CSCO Cisco Systems Inc.	3.26%	801,849	$55.6M	Add +7.8%
MSFT Microsoft Corp.	3.23%	110,959	$55.2M	Add +6.4%
JNJ Johnson & Johnson	3.22%	360,134	$55.0M	Add +8.4%
TXN Texas Instruments Inc.	3.18%	261,671	$54.3M	Add +14.0%
PAYX Paychex Inc.	2.73%	321,073	$46.7M	Add +12.7%
LMT Lockheed Martin Corp.	2.58%	95,103	$44.0M	Add +9.0%
CB Chubb Ltd.	2.56%	150,829	$43.7M	Add +1.9%
ACN Accenture PLC Class A	2.49%	142,054	$42.5M	Add +23.0%
PFE Pfizer Inc.	2.44%	1,718,658	$41.7M	Add +12.9%
HD Home Depot Inc.	2.27%	105,558	$38.7M	Add +8.7%
TSCO Tractor Supply Company	1.99%	643,645	$34.0M	Add +44.5%
MDT Medtronic PLC	1.95%	382,676	$33.4M	Add +8.6%
PG The Procter & Gamble Co.	1.87%	200,343	$31.9M	Add +27.4%
AFL Aflac Inc.	1.83%	296,483	$31.3M	Add +8.1%
CAT Caterpillar Inc.	1.81%	79,608	$30.9M	Add +7.9%
PEP Pepsico Inc.	1.76%	227,452	$30.0M	Add +15.9%
WMT Walmart Inc.	1.75%	304,826	$29.8M	Add +0.9%
HSY The Hershey Co.	1.73%	178,445	$29.6M	Add +9.7%
T AT&T Inc.	1.72%	1,013,610	$29.3M	Add +4.1%
ETN Eaton Corp. PLC	1.61%	76,840	$27.4M	Add +24.7%
CLX Clorox Company	1.57%	222,906	$26.8M	Add +10.0%
UPS United Parcel Service Class B	1.54%	260,548	$26.3M	Add +8.7%
SHEL Shell PLC-ADR	1.50%	362,769	$25.5M	Add +7.1%
DGX Quest Diagnostics Inc.	1.44%	136,900	$24.6M	Add +14.0%
XOM Exxon Mobil Corp.	1.44%	227,789	$24.6M	Add +8.2%
ADP Automatic Data Processing	1.43%	79,337	$24.5M	Add +13.8%
VZ Verizon Communications Inc.	1.43%	562,678	$24.3M	Reduce -18.9%
SNY Sanofi-ADR	1.41%	500,200	$24.2M	Add +56.0%
KMB Kimberly-Clark Corp.	1.41%	187,240	$24.1M	Add +13.9%
COP Conocophillips	1.33%	252,330	$22.6M	Add +13.3%
AAPL Apple Inc.	1.32%	109,645	$22.5M	Add +12.6%
DRI Darden Restaurants Inc.	1.32%	103,100	$22.5M	Reduce -1.5%
BHP BHP Group Ltd.-Spon ADR	1.29%	456,616	$22.0M	Add +11.1%
MCD McDonald's Corp.	1.26%	73,791	$21.6M	Add +13.9%
AEP American Electric Power	1.23%	202,900	$21.1M	Add +13.4%
MRK Merck & Co. Inc.	1.22%	263,182	$20.8M	Add +40.2%
MMM 3M Co.	1.20%	134,234	$20.4M	Add +9.9%
AMAT Applied Materials Inc.	1.19%	111,254	$20.4M	Add +6.3%
KVUE Kenvue Inc.	1.19%	968,276	$20.3M	Add +9.0%
JPM JPMorgan Chase & Co.	1.17%	68,920	$20.0M	Add +15.8%
GNRC Generac Holdings Inc.	1.09%	129,989	$18.6M	Add +22.3%
EMR Emerson Electric Co.	1.09%	139,600	$18.6M	Add +13.4%
DUK Duke Energy Corp.	1.04%	149,982	$17.7M	Add +13.4%
DE Deere & Co.	1.02%	34,200	$17.4M	Add +13.6%
AXP American Express Co.	1.01%	54,288	$17.3M	Add +1.1%
LOW Lowe's Cos Inc.	1.01%	78,047	$17.3M	Add +14.0%
LH Labcorp Holdings Inc.	1.01%	65,906	$17.3M	Add +0.1%
GPC Genuine Parts Co.	0.99%	138,731	$16.8M	Add +14.0%
NVDA Nvidia Corp.	0.97%	104,853	$16.6M	Reduce -1.9%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC	0.91%	160,600	$15.5M	Reduce -10.7%
ABT Abbott Laboratories	0.85%	106,966	$14.5M	New
GD General Dynamics Corp.	0.82%	48,300	$14.1M	Add +13.4%
VLO Valero Energy Corp.	0.82%	104,600	$14.1M	Add +13.7%
FTNT Fortinet Inc.	0.81%	130,448	$13.8M	Add +0.9%
MA Mastercard Inc. Class A	0.77%	23,490	$13.2M	Add +36.4%
KEYS Keysight Technologies Inc.	0.74%	77,054	$12.6M	Add +1.3%
TGT Target Corp.	0.74%	127,684	$12.6M	Add +10.9%
ZTS Zoetis Inc.	0.69%	75,849	$11.8M	Add +23.4%
CVX Chevron Corp.	0.68%	81,287	$11.6M	Add +13.7%
WAT Waters Corp.	0.66%	32,205	$11.2M	Add +1.1%
GWW WW Grainger Inc. filed as GRAINGER W W INC	0.64%	10,457	$10.9M	Add +37.0%
RGA Reinsurance Group of America	0.63%	54,011	$10.7M	Add +0.6%
VBR Vngrd Mrngst SL-CP Val ETF-U	0.62%	54,351	$10.6M	Add +89.1%
FDS Factset Research Systems Inc.	0.55%	20,916	$9.4M	Add +26.9%
GOOGL Alphabet Inc. Class A	0.52%	50,678	$8.9M	Add +0.8%
ROST Ross Stores Inc.	0.52%	69,315	$8.8M	Add +35.7%
MSM MSC Industrial Direct Co. Class A	0.51%	103,398	$8.8M	Add +12.8%
LLY Eli Lilly & Co.	0.43%	9,456	$7.4M	New
TTE Totalenergies SE -Spon ADR	0.42%	117,137	$7.2M	Add +14.7%
INTC Intel Corp.	0.40%	302,499	$6.8M	Add +1.1%
ADBE Adobe Inc.	0.38%	16,749	$6.5M	Add +0.9%
MUR Murphy Oil Corp.	0.32%	239,336	$5.4M	Reduce -0.3%
RSP Invesco S&P 500 Equal Weight	0.24%	22,742	$4.1M	Add +61.3%
MEDP Medpace Holdings Inc.	0.23%	12,250	$3.8M	Add +56.1%
QLYS Qualys Inc.	0.20%	23,611	$3.4M	Add +68.8%
FTDR Frontdoor Inc.	0.18%	52,394	$3.1M	Add +60.7%
NRC NRC Health filed as NATIONAL RESH CORP	0.18%	180,999	$3.0M	Add +175.2%
LOGI Logitech International-Reg	0.16%	30,942	$2.8M	Add +70.5%
GIL Gildan Activewear Inc.	0.15%	53,156	$2.6M	Add +87.8%
STRL Sterling Infrastructure Inc.	0.14%	10,672	$2.5M	Add +81.8%
DCI Donaldson Co. Inc.	0.14%	34,184	$2.4M	Add +86.6%
CSGS CSG Systems Intl Inc.	0.14%	35,341	$2.3M	Add +91.3%
EVTC Evertec Inc.	0.13%	62,033	$2.2M	Add +63.1%
PAYC Paycom Software Inc.	0.13%	9,651	$2.2M	Add +93.5%
AOS Smith (a.o.) Corp.	0.12%	31,292	$2.1M	Add +70.4%
UI Ubiquiti Inc.	0.12%	4,945	$2.0M	Add +90.0%
LQDT Liquidity Services Inc.	0.11%	81,523	$1.9M	Add +88.4%
HXL Hexcel Corp.	0.09%	28,506	$1.6M	Add +60.8%
VRSN Verisign Inc.	0.09%	5,283	$1.5M	Add +10.4%
JBTM JBT Marel Corp.	0.09%	12,346	$1.5M	Add +65.8%
TTC Toro Co.	0.07%	17,145	$1.2M	Add +93.9%
JKHY Jack Henry & Associates Inc. filed as HENRY JACK & ASSOC INC	0.06%	5,719	$1.0M	Add +54.6%
PAR Par Technology Corp.	0.06%	14,722	$1.0M	Reduce -2.5%
DLB Dolby Laboratories Inc. Class A	0.06%	12,806	$951K	Add +89.9%
ZBRA Zebra Technologies Corp. Class A	0.06%	3,070	$947K	New
MXCT Maxcyte Inc.	0.05%	380,471	$829K	No change
ATKR Atkore Inc.	0.05%	11,656	$822K	Add +85.7%
META Meta Platforms Inc. Class A	0.05%	1,064	$785K	New
KO The Coca-Cola Co.	0.05%	11,007	$779K	No change
VO Vngrd Mrngstr MD-Cap ETF-Usd	0.04%	2,567	$718K	No change

Show all 118 holdings

Portfolio Sells Q1 2025 → Q2 2025


VZ Verizon Communications Inc.	Reduce -18.9%	1.43%	−0.69
MOS The Mosaic Co.	Sold out	0.00%	−0.25
TROW T Rowe Price Group Inc.	Reduce -10.7%	0.91%	−0.20
AAP Advance Auto Parts Inc.	Sold out	0.00%	−0.19
DRI Darden Restaurants Inc.	Reduce -1.5%	1.32%	−0.15
MUR Murphy Oil Corp.	Reduce -0.3%	0.32%	−0.14
FTRE Fortrea Holdings Inc.	Sold out	0.00%	−0.09
VENU Venu Holding Corp.	Sold out	0.00%	−0.02
IWN iShares Russell 2000 Value E	Sold out	0.00%	−0.01
SO The Southern Co.	Reduce -15.3%	0.02%	−0.01
PAR Par Technology Corp.	Reduce -2.5%	0.06%	−0.00
NVDA Nvidia Corp.	Reduce -1.9%	0.97%	+0.19

Portfolio Buys Q1 2025 → Q2 2025


ABT Abbott Laboratories	New	0.85%	+0.85
MSFT Microsoft Corp.	Add +6.4%	3.23%	+0.60
ETN Eaton Corp. PLC	Add +24.7%	1.61%	+0.48
LLY Eli Lilly & Co.	New	0.43%	+0.43
TXN Texas Instruments Inc.	Add +14.0%	3.18%	+0.41
TSCO Tractor Supply Company	Add +44.5%	1.99%	+0.34
VBR Vngrd Mrngst SL-CP Val ETF-U	Add +89.1%	0.62%	+0.26
SNY Sanofi-ADR	Add +56.0%	1.41%	+0.22
JPM JPMorgan Chase & Co.	Add +15.8%	1.17%	+0.19
GNRC Generac Holdings Inc.	Add +22.3%	1.09%	+0.18
EMR Emerson Electric Co.	Add +13.4%	1.09%	+0.18
CAT Caterpillar Inc.	Add +7.9%	1.81%	+0.17
AMAT Applied Materials Inc.	Add +6.3%	1.19%	+0.17
CSCO Cisco Systems Inc.	Add +7.8%	3.26%	+0.17
MA Mastercard Inc. Class A	Add +36.4%	0.77%	+0.14
GWW WW Grainger Inc.	Add +37.0%	0.64%	+0.13
NRC NRC Health	Add +175.2%	0.18%	+0.12
STRL Sterling Infrastructure Inc.	Add +81.8%	0.14%	+0.10
FTDR Frontdoor Inc.	Add +60.7%	0.18%	+0.10
MRK Merck & Co. Inc.	Add +40.2%	1.22%	+0.09
QLYS Qualys Inc.	Add +68.8%	0.20%	+0.08
ROST Ross Stores Inc.	Add +35.7%	0.52%	+0.08
RSP Invesco S&P 500 Equal Weight	Add +61.3%	0.24%	+0.08
DGX Quest Diagnostics Inc.	Add +14.0%	1.44%	+0.07
GIL Gildan Activewear Inc.	Add +87.8%	0.15%	+0.07
DE Deere & Co.	Add +13.6%	1.02%	+0.07
PG The Procter & Gamble Co.	Add +27.4%	1.87%	+0.07
UI Ubiquiti Inc.	Add +90.0%	0.12%	+0.06
MEDP Medpace Holdings Inc.	Add +56.1%	0.23%	+0.06
ACN Accenture PLC Class A	Add +23.0%	2.49%	+0.06
LOGI Logitech International-Reg	Add +70.5%	0.16%	+0.06
CSGS CSG Systems Intl Inc.	Add +91.3%	0.14%	+0.06
PAYC Paycom Software Inc.	Add +93.5%	0.13%	+0.06
DCI Donaldson Co. Inc.	Add +86.6%	0.14%	+0.06
ZBRA Zebra Technologies Corp. Class A	New	0.06%	+0.06
META Meta Platforms Inc. Class A	New	0.05%	+0.05
GD General Dynamics Corp.	Add +13.4%	0.82%	+0.04
FDS Factset Research Systems Inc.	Add +26.9%	0.55%	+0.04
AXP American Express Co.	Add +1.1%	1.01%	+0.04
AOS Smith (a.o.) Corp.	Add +70.4%	0.12%	+0.04
EVTC Evertec Inc.	Add +63.1%	0.13%	+0.04
MSM MSC Industrial Direct Co. Class A	Add +12.8%	0.51%	+0.04
HXL Hexcel Corp.	Add +60.8%	0.09%	+0.03
AVY Avery Dennison Corp.	New	0.03%	+0.03
TTC Toro Co.	Add +93.9%	0.07%	+0.03
JBTM JBT Marel Corp.	Add +65.8%	0.09%	+0.03
ATKR Atkore Inc.	Add +85.7%	0.05%	+0.02
LQDT Liquidity Services Inc.	Add +88.4%	0.11%	+0.02
DLB Dolby Laboratories Inc. Class A	Add +89.9%	0.06%	+0.02
LAMR Lamar Advertising Co. Class A	Add +92.1%	0.04%	+0.02

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	125	$2.1B	CSCO, JNJ, TXN, CAT, CB
Q1 2026	123	$1.8B	JNJ, CSCO, LMT, TXN, CB
Q4 2025	130	$1.9B	JNJ, CSCO, MSFT, ACN, CB
Q3 2025	127	$1.8B	JNJ, MSFT, CSCO, LMT, TXN
Q2 2025	118	$1.7B	CSCO, MSFT, JNJ, TXN, PAYX
Q1 2025	117	$1.5B	JNJ, CSCO, CB, PAYX, TXN
Q4 2024	116	$1.5B	CSCO, JNJ, TXN, MSFT, PAYX
Q3 2024	113	$1.5B	TXN, JNJ, LMT, CSCO, MSFT
Q2 2024	107	$1.4B	TXN, MSFT, JNJ, CSCO, LMT
Q1 2024	107	$1.5B	JNJ, MSFT, CSCO, TXN, LMT