Willis Investment Counsel

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 3, 2026), Willis Investment Counsel reported 125 stock positions worth $2.1 billion. Its top holding was Cisco Systems (CSCO) at 5.0% of the portfolio, followed by Johnson & Johnson (JNJ, 3.7%) and Texas Instruments (TXN, 3.4%). Compared with Q1 2026, it opened 6 new positions, sold out of 4, added to 73 and reduced 28. The biggest buy was Cisco Systems (CSCO, shares +6%) and the biggest sale an exit from Vngrd Mrngst SL-CP Val ETF-U (VBR).

Most Recent 13F
Q2 2026
Location
GAINESVILLE, GA
CIK
0001310929
Portfolio Value
$2.1B (Q2 2026)
SEC Filing
0001310929-26-000004 ↗ filed Aug 3, 2026

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q1 2024: $1.5B Q1 2024 Q2 2024: $1.4B Q2 2024 Q3 2024: $1.5B Q3 2024 Q4 2024: $1.5B Q4 2024 Q1 2025: $1.5B Q1 2025 Q2 2025: $1.7B Q2 2025 Q3 2025: $1.8B Q3 2025 Q4 2025: $1.9B Q4 2025 Q1 2026: $1.8B Q1 2026 Q2 2026: $2.1B $2.1B Q2 2026

Holdings 125 stocks · $2.1B
CSCO Cisco Systems Inc. 4.95% 884,202 $103.9M Add +6.0%
JNJ Johnson & Johnson 3.75% 309,486 $78.6M Add +6.9%
TXN Texas Instruments Inc. 3.37% 237,001 $70.6M Reduce -11.1%
CAT Caterpillar Inc. 2.77% 54,570 $58.1M Add +9.8%
CB Chubb Ltd. 2.65% 162,875 $55.5M Add +5.9%
LMT Lockheed Martin Corp. 2.34% 96,275 $49.0M Add +5.5%
PAYX Paychex Inc. 2.19% 467,688 $46.0M Add +7.0%
MSFT Microsoft Corp. 2.15% 121,147 $45.2M Add +6.8%
PFE Pfizer Inc. 2.09% 1,818,508 $43.8M Add +5.8%
MRK Merck & Co. Inc. 1.92% 312,767 $40.2M Reduce -0.3%
HD Home Depot Inc. 1.90% 112,868 $39.8M Add +5.0%
AFL Aflac Inc. 1.81% 324,544 $38.1M Add +7.4%
FTNT Fortinet Inc. 1.69% 230,869 $35.5M Add +17.6%
XOM Exxonmobil Holdings Corp. 1.61% 246,874 $33.8M Add +7.4%
HSY The Hershey Co. 1.60% 190,740 $33.5M Add +5.4%
GNRC Generac Holdings Inc. 1.59% 113,995 $33.4M Reduce -21.6%
KEYS Keysight Technologies Inc. 1.59% 95,062 $33.3M Add +17.4%
ADP Automatic Data Processing 1.58% 148,056 $33.2M Reduce -0.3%
ACN Accenture PLC Class A 1.58% 265,973 $33.1M Add +36.5%
ETN Eaton Corp. PLC 1.56% 76,973 $32.8M Reduce -0.1%
PEP Pepsico Inc. 1.55% 239,514 $32.4M Add +4.6%
MDT Medtronic PLC 1.55% 414,539 $32.4M Add +5.7%
AAPL Apple Inc. 1.53% 111,285 $32.2M Add +2.0%
DGX Quest Diagnostics Inc. 1.53% 151,500 $32.1M Reduce -0.2%
ABT Abbott Laboratories 1.49% 345,349 $31.3M Add +73.2%
PG The Procter & Gamble Co. 1.46% 209,370 $30.7M Reduce -0.2%
COP Conocophillips 1.36% 274,201 $28.5M Add +6.5%
AEP American Electric Power 1.32% 203,038 $27.8M Reduce -0.3%
BHP BHP Group Ltd.-Spon ADR filed as BHP BILLITON LIMITED 1.32% 331,239 $27.6M Add +5.2%
GWW WW Grainger Inc. 1.30% 20,102 $27.3M Add +20.4%
VLO Valero Energy Corp. 1.29% 104,300 $27.2M Reduce -0.3%
SNY Sanofi-ADR 1.22% 602,300 $25.7M Reduce -0.3%
JPM JPMorgan Chase & Co. 1.21% 77,798 $25.5M Reduce -0.1%
DRI Darden Restaurants Inc. 1.20% 122,400 $25.2M Reduce -0.2%
TSCO Tractor Supply Company 1.14% 759,707 $24.0M Add +11.2%
MMM 3M Co. 1.13% 146,840 $23.8M Add +7.5%
VZ Verizon Communications Inc. 1.13% 557,990 $23.6M Reduce -0.3%
GD General Dynamics Corp. 1.12% 66,500 $23.6M Reduce -0.3%
AXP American Express Co. 1.09% 67,676 $22.9M Add +18.2%
MCD McDonald's Corp. 1.09% 84,485 $22.8M Reduce -0.3%
SHEL Shell PLC-ADR 1.08% 292,008 $22.6M Add +5.2%
AMAT Applied Materials Inc. 1.07% 31,135 $22.5M Add +17.7%
CLX Clorox Company 1.04% 229,300 $21.9M Reduce -0.3%
DE Deere & Co. 1.03% 34,200 $21.7M Reduce -0.3%
LLY Eli Lilly & Co. 1.03% 18,017 $21.6M Add +21.9%
ADBE Adobe Inc. 1.01% 103,802 $21.3M Add +91.4%
LH Labcorp Holdings Inc. 1.01% 75,319 $21.1M Add +16.8%
T AT&T Inc. 1.00% 1,014,010 $21.0M Reduce -0.2%
DUK Duke Energy Corp. 0.97% 160,137 $20.3M Reduce -0.1%
EMR Emerson Electric Co. 0.95% 139,200 $19.9M Reduce -0.3%
RSP Invesco S&P 500 Equal Weight 0.94% 92,880 $19.8M Add +15.1%
LOW Lowe's Cos Inc. 0.87% 83,218 $18.3M Reduce -0.2%
GOOGL Alphabet Inc. Class A 0.85% 49,797 $17.8M Add +22.4%
HUBB Hubbell Inc. 0.82% 32,723 $17.1M Add +17.7%
NVDA Nvidia Corp. 0.80% 83,643 $16.7M Add +21.3%
CVX Chevron Corp. 0.79% 99,877 $16.6M Reduce -0.1%
MA Mastercard Inc. Class A 0.74% 30,118 $15.5M Add +20.5%
WM Waste Management Inc. 0.73% 68,626 $15.3M Reduce -0.4%
WAT Waters Corp. 0.70% 39,360 $14.8M Add +17.9%
MSI Motorola Solutions Inc. 0.65% 32,600 $13.5M New
ZTS Zoetis Inc. 0.59% 171,746 $12.3M Add +22.7%
FDS Factset Research Systems Inc. 0.56% 51,021 $11.7M Add +19.1%
UPS United Parcel Service Class B 0.56% 109,094 $11.7M Add +22.6%
META Meta Platforms Inc. Class A 0.52% 19,367 $10.9M Add +21.5%
ROST Ross Stores Inc. 0.47% 46,244 $9.8M Add +20.9%
SHW The Sherwin-Williams Co. 0.47% 28,553 $9.8M Add +18.9%
NRC NRC Health 0.45% 434,785 $9.4M Add +93.5%
FTDR Frontdoor Inc. 0.44% 119,899 $9.3M Add +51.4%
MEDP Medpace Holdings Inc. 0.38% 14,855 $7.9M Add +46.9%
QLYS Qualys Inc. 0.37% 57,156 $7.9M Add +66.0%
LQDT Liquidity Services Inc. 0.36% 193,441 $7.6M Add +46.1%
DCI Donaldson Co. Inc. 0.35% 81,745 $7.3M Add +47.4%
GIL Gildan Activewear Inc. 0.33% 133,186 $6.9M Add +61.0%
STRL Sterling Infrastructure Inc. 0.33% 8,160 $6.8M Reduce -49.7%
SPGI S&P Global Inc. 0.33% 16,757 $6.8M Add +21.9%
LOGI Logitech International-Reg 0.32% 72,038 $6.8M Add +59.7%
JKHY Jack Henry & Associates Inc. filed as HENRY JACK & ASSOC INC 0.32% 48,588 $6.7M Add +162.2%
AVY Avery Dennison Corp. 0.27% 34,558 $5.6M Add +228.8%
LAMR Lamar Advertising Co. Class A 0.25% 33,811 $5.3M Add +73.1%
PAYC Paycom Software Inc. 0.24% 39,620 $5.0M Add +68.4%
AOS Smith (a.o.) Corp. 0.23% 76,226 $4.8M Add +59.0%
ALGN Align Technology Inc. 0.23% 28,035 $4.7M Add +333.8%
TTC Toro Co. 0.22% 47,415 $4.6M Add +72.7%
ZBRA Zebra Technologies Corp. Class A 0.22% 17,175 $4.5M Add +69.9%
INTU Intuit Inc. 0.20% 16,168 $4.2M Add +25.7%
EVTC Evertec Inc. 0.20% 150,575 $4.2M Add +58.5%
JBTM JBT Marel Corp. 0.19% 27,401 $4.0M Add +132.9%
VRSN Verisign Inc. 0.18% 15,294 $3.8M Add +70.0%
HXL Hexcel Corp. 0.18% 38,150 $3.8M Add +80.5%
UI Ubiquiti Inc. 0.18% 6,989 $3.7M Add +77.9%
MSM MSC Industrial Direct Co. Class A 0.18% 31,258 $3.7M Reduce -21.8%
BMI Badger Meter Inc. 0.13% 18,383 $2.7M New
TECH Bio-Techne Corp. 0.13% 37,659 $2.7M Add +117.7%
DLB Dolby Laboratories Inc. Class A 0.10% 39,854 $2.1M Add +93.4%
GZPZF Gaztransport Et Techniga SA 0.08% 8,105 $1.7M New
IJH iShares Core S&P Midcap ETF 0.06% 16,164 $1.2M No change
MXCT Maxcyte Inc. 0.05% 862,758 $1.1M No change
KO The Coca-Cola Co. 0.05% 12,664 $1.0M Reduce -0.3%
VOO Vanguard S&P 500 ETF 0.04% 1,211 $832K Add +3.2%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.04% 10,268 $827K No change
MU Micron Technology Inc. 0.04% 680 $785K No change
PAR Par Technology Corp. 0.03% 42,057 $733K Reduce -34.9%
GLW Corning Inc. 0.03% 2,756 $704K No change
OEF iShares S&P 100 ETF 0.03% 1,627 $595K Reduce -1.6%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.03% 1,958 $551K Add +1.2%
VENU Venu Holding Corp. filed as VENU HLDG CORP 0.02% 218,633 $496K No change
VTI VG Morningstar TS MKT ETF-US 0.02% 1,304 $483K Add +0.8%
GOOG Alphabet Inc. Class C 0.02% 1,360 $481K Add +5.3%
DTD Wisdomtree US Total Dividend 0.02% 4,891 $456K No change
AMZN Amazon.com Inc. 0.02% 1,893 $451K Add +40.7%
QXO Qxo Inc. 0.02% 24,980 $432K No change
SO The Southern Co. 0.02% 4,447 $426K No change
SUN Sunoco LP 0.02% 4,883 $330K No change
IVW iShares S&P 500 Growth ETF 0.01% 1,929 $265K No change
ABBV Abbvie Inc. 0.01% 1,024 $258K Add +6.2%
IEFA iShares Core MSCI Eafe ETF 0.01% 2,634 $254K No change
WFC Wells Fargo & Co. 0.01% 2,800 $231K No change
QQQ Invesco QQQ Trust Series 1 0.01% 300 $221K New
IAU iShares Gold Trust 0.01% 2,750 $208K No change
XPOF Xponential Fitness Inc. Class A 0.01% 30,000 $208K New
WMT Walmart Inc. 0.01% 1,826 $207K New
SMMT Summit Therapeutics Inc. 0.01% 10,000 $146K No change
FLO Flowers Foods Inc. 0.00% 10,294 $81K No change
MYCX Mycelx Technologies Corp.-Add 0.00% 10,360 $8K No change
PSWS Puresafe Water Systems Inc. 0.00% 14,000 $1 No change

Portfolio Sells Q1 2026 → Q2 2026
VBR Vngrd Mrngst SL-CP Val ETF-U Sold out 0.00% −0.99
T AT&T Inc. Reduce -0.2% 1.00% −0.61
VZ Verizon Communications Inc. Reduce -0.3% 1.13% −0.41
SNY Sanofi-ADR Reduce -0.3% 1.22% −0.36
MCD McDonald's Corp. Reduce -0.3% 1.09% −0.35
CVX Chevron Corp. Reduce -0.1% 0.79% −0.34
CLX Clorox Company Reduce -0.3% 1.04% −0.26
LOW Lowe's Cos Inc. Reduce -0.2% 0.87% −0.20
PG The Procter & Gamble Co. Reduce -0.2% 1.46% −0.19
DUK Duke Energy Corp. Reduce -0.1% 0.97% −0.18
MRK Merck & Co. Inc. Reduce -0.3% 1.92% −0.15
WM Waste Management Inc. Reduce -0.4% 0.73% −0.14
AEP American Electric Power Reduce -0.3% 1.32% −0.13
GD General Dynamics Corp. Reduce -0.3% 1.12% −0.13
VLO Valero Energy Corp. Reduce -0.3% 1.29% −0.12
DRI Darden Restaurants Inc. Reduce -0.2% 1.20% −0.11
DGX Quest Diagnostics Inc. Reduce -0.2% 1.53% −0.09
ADP Automatic Data Processing Reduce -0.3% 1.58% −0.07
EMR Emerson Electric Co. Reduce -0.3% 0.95% −0.05
JPM JPMorgan Chase & Co. Reduce -0.1% 1.21% −0.04
STRL Sterling Infrastructure Inc. Reduce -49.7% 0.33% −0.03
MSM MSC Industrial Direct Co. Class A Reduce -21.8% 0.18% −0.02
DE Deere & Co. Reduce -0.3% 1.03% −0.02
TG Tredegar Corp. Sold out 0.00% −0.02
MCK McKesson Corp. Sold out 0.00% −0.01
MUR Murphy Oil Corp. Sold out 0.00% −0.01
PAR Par Technology Corp. Reduce -34.9% 0.03% −0.01
KO The Coca-Cola Co. Reduce -0.3% 0.05% −0.00
OEF iShares S&P 100 ETF Reduce -1.6% 0.03% −0.00
GNRC Generac Holdings Inc. Reduce -21.6% 1.59% +0.04
ETN Eaton Corp. PLC Reduce -0.1% 1.56% +0.06
TXN Texas Instruments Inc. Reduce -11.1% 3.37% +0.54

Portfolio Buys Q1 2026 → Q2 2026
CSCO Cisco Systems Inc. Add +6.0% 4.95% +1.42
CAT Caterpillar Inc. Add +9.8% 2.77% +0.85
FTNT Fortinet Inc. Add +17.6% 1.69% +0.81
MSI Motorola Solutions Inc. New 0.65% +0.65
AMAT Applied Materials Inc. Add +17.7% 1.07% +0.58
ABT Abbott Laboratories Add +73.2% 1.49% +0.38
KEYS Keysight Technologies Inc. Add +17.4% 1.59% +0.34
GWW WW Grainger Inc. Add +20.4% 1.30% +0.31
ADBE Adobe Inc. Add +91.4% 1.01% +0.29
LLY Eli Lilly & Co. Add +21.9% 1.03% +0.29
NRC NRC Health Add +93.5% 0.45% +0.24
FTDR Frontdoor Inc. Add +51.4% 0.44% +0.21
GOOGL Alphabet Inc. Class A Add +22.4% 0.85% +0.21
QLYS Qualys Inc. Add +66.0% 0.37% +0.21
AVY Avery Dennison Corp. Add +228.8% 0.27% +0.17
ALGN Align Technology Inc. Add +333.8% 0.23% +0.16
WAT Waters Corp. Add +17.9% 0.70% +0.16
JKHY Jack Henry & Associates Inc. Add +162.2% 0.32% +0.16
AXP American Express Co. Add +18.2% 1.09% +0.15
NVDA Nvidia Corp. Add +21.3% 0.80% +0.14
LQDT Liquidity Services Inc. Add +46.1% 0.36% +0.14
BMI Badger Meter Inc. New 0.13% +0.13
LAMR Lamar Advertising Co. Class A Add +73.1% 0.25% +0.12
MEDP Medpace Holdings Inc. Add +46.9% 0.38% +0.11
JBTM JBT Marel Corp. Add +132.9% 0.19% +0.11
ZBRA Zebra Technologies Corp. Class A Add +69.9% 0.22% +0.10
LOGI Logitech International-Reg Add +59.7% 0.32% +0.10
RSP Invesco S&P 500 Equal Weight Add +15.1% 0.94% +0.10
DCI Donaldson Co. Inc. Add +47.4% 0.35% +0.09
HXL Hexcel Corp. Add +80.5% 0.18% +0.09
GZPZF Gaztransport Et Techniga SA New 0.08% +0.08
PAYC Paycom Software Inc. Add +68.4% 0.24% +0.08
UPS United Parcel Service Class B Add +22.6% 0.56% +0.08
TTC Toro Co. Add +72.7% 0.22% +0.08
TECH Bio-Techne Corp. Add +117.7% 0.13% +0.08
GIL Gildan Activewear Inc. Add +61.0% 0.33% +0.08
HUBB Hubbell Inc. Add +17.7% 0.82% +0.07
LH Labcorp Holdings Inc. Add +16.8% 1.01% +0.07
BHP BHP Group Ltd.-Spon ADR Add +5.2% 1.32% +0.06
VRSN Verisign Inc. Add +70.0% 0.18% +0.06
MA Mastercard Inc. Class A Add +20.5% 0.74% +0.06
AOS Smith (a.o.) Corp. Add +59.0% 0.23% +0.06
EVTC Evertec Inc. Add +58.5% 0.20% +0.05
FDS Factset Research Systems Inc. Add +19.1% 0.56% +0.05
MMM 3M Co. Add +7.5% 1.13% +0.05
SHW The Sherwin-Williams Co. Add +18.9% 0.47% +0.05
DLB Dolby Laboratories Inc. Class A Add +93.4% 0.10% +0.03
AAPL Apple Inc. Add +2.0% 1.53% +0.02
META Meta Platforms Inc. Class A Add +21.5% 0.52% +0.02
ROST Ross Stores Inc. Add +20.9% 0.47% +0.02

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 125$2.1BCSCO, JNJ, TXN, CAT, CB
Q1 2026 123$1.8BJNJ, CSCO, LMT, TXN, CB
Q4 2025 130$1.9BJNJ, CSCO, MSFT, ACN, CB
Q3 2025 127$1.8BJNJ, MSFT, CSCO, LMT, TXN
Q2 2025 118$1.7BCSCO, MSFT, JNJ, TXN, PAYX
Q1 2025 117$1.5BJNJ, CSCO, CB, PAYX, TXN
Q4 2024 116$1.5BCSCO, JNJ, TXN, MSFT, PAYX
Q3 2024 113$1.5BTXN, JNJ, LMT, CSCO, MSFT
Q2 2024 107$1.4BTXN, MSFT, JNJ, CSCO, LMT
Q1 2024 107$1.5BJNJ, MSFT, CSCO, TXN, LMT