Willner & Heller, LLC

Name: WILLNER & HELLER, LLC 13F holdings, Q1 2025
Creator: WILLNER & HELLER, LLC
Published: 2025-05-05

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 5, 2025), Willner & Heller, LLC reported 146 stock positions worth $108.2 million. Its top holding was Nvidia (NVDA) at 4.2% of the portfolio, followed by Apple (AAPL, 4.1%) and iShares Russell 1000 Growth (IWF, 3.5%). Compared with Q4 2024, it opened 4 new positions, sold out of 12, added to 81 and reduced 53. The biggest buy was a new position in Dimensional US Target Value (DFAT) and the biggest sale an exit from PCR US SM CP CSH CWS ETF-Usd (CALF).

Most Recent 13F: Q2 2026
Location: ENCINO, CA
CIK: 0001927796
Portfolio Value: $108.2M (Q1 2025)
SEC Filing: 0001085146-25-002587 ↗ filed May 5, 2025

Holdings Value

Holdings 146 stocks · $108.2M


NVDA Nvidia Corp.	4.23%	42,186	$4.6M	Add +0.7%
AAPL Apple Inc.	4.12%	20,076	$4.5M	Add +1.6%
IWF iShares Russell 1000 Growth	3.54%	10,594	$3.8M	Reduce -4.7%
RDVY First Trust Rising Dividend	3.11%	57,564	$3.4M	Add +8.7%
MSFT Microsoft Corp.	2.92%	8,425	$3.2M	Add +3.2%
AMZN Amazon.com Inc.	2.41%	13,718	$2.6M	Add +2.4%
BRK.B Berkshire Hathaway Inc. Class B	2.23%	4,535	$2.4M	Reduce -5.1%
UNH Unitedhealth Group Inc.	1.75%	3,610	$1.9M	Reduce -3.0%
CATY Cathay General Bancorp	1.74%	43,673	$1.9M	Reduce -1.1%
ISRG Intuitive Surgical Inc.	1.67%	3,653	$1.8M	Reduce -0.1%
ABBV Abbvie Inc.	1.63%	8,414	$1.8M	Reduce -0.4%
GOOGL Alphabet Inc. Class A	1.55%	10,814	$1.7M	Add +0.1%
BBSI Barrett Business SVCS Inc.	1.39%	36,594	$1.5M	Add +0.2%
AVGO Broadcom Inc.	1.37%	8,872	$1.5M	Add +3.7%
PWV Invesco Large Cap Value ETF	1.32%	23,972	$1.4M	Reduce -4.2%
IWP iShares Russell Mid-Cap Grow	1.29%	11,872	$1.4M	Add +4.4%
MGK Vngrd Mrgstr MG CP GR ETF-Ui	1.26%	4,416	$1.4M	Add +3.6%
GS Goldman Sachs Group Inc.	1.25%	2,473	$1.4M	Add +0.6%
QQQ Invesco QQQ Trust Series 1	1.23%	2,832	$1.3M	Add +3.2%
V Visa Inc. Class A	1.23%	3,784	$1.3M	Reduce -2.5%
JPM JPMorgan Chase & Co.	1.14%	5,032	$1.2M	Reduce -0.2%
VOE Vngrd Mrngstr MD-Cap Val ETF	1.09%	7,365	$1.2M	Add +1.6%
FTSM First Trust Enh Short Mat FD	1.06%	19,225	$1.2M	Add +26.4%
IJT iShares S&P Small-Cap 600 GR	1.05%	9,147	$1.1M	Reduce -2.8%
VBK Van Morst SML-Cap Gro-Usd Inc.	0.97%	4,173	$1.1M	Add +0.2%
IJH iShares Core S&P Midcap ETF	0.95%	17,569	$1.0M	Reduce -0.8%
PG The Procter & Gamble Co.	0.90%	5,703	$972K	Reduce -5.2%
AMAT Applied Materials Inc.	0.88%	6,549	$950K	Add +10.5%
AMGN Amgen Inc.	0.86%	2,986	$930K	Add +2.1%
IYW iShares Ustechnology ETF	0.86%	6,606	$928K	Add +0.1%
FTNT Fortinet Inc.	0.84%	9,402	$905K	No change
ARM Arm Holdings PLC-ADR	0.82%	8,310	$887K	Add +26.1%
AMD Advanced Micro Devices	0.79%	8,367	$860K	Add +23.5%
ELV Elevance Health Inc.	0.78%	1,946	$847K	Reduce -7.0%
JSML Janus Hender SM Cap GRW Alph	0.76%	13,561	$825K	Add +19.6%
ABT Abbott Laboratories	0.76%	6,202	$823K	Add +0.4%
LRCX Lam Research Corp.	0.75%	11,176	$812K	Add +0.3%
VIG Vanguard Dividend Apprec ETF	0.74%	4,111	$798K	Reduce -9.8%
VUG Vanguard Mrngstar GR ETF-Sui	0.73%	2,116	$784K	Reduce -0.8%
CZA Invesco Zacks Mid-Cap ETF	0.70%	7,244	$753K	Reduce -8.7%
FVD First Trust Value Line DVD	0.69%	16,772	$748K	Reduce -12.1%
VBR Vngrd Mrngst SL-CP Val ETF-U	0.69%	3,997	$745K	Reduce -2.7%
SPYG SS SPDR P S&P 500 Growth ETF	0.68%	9,211	$740K	Add +0.1%
WMT Walmart Inc.	0.67%	8,300	$729K	Reduce -5.0%
MRK Merck & Co. Inc.	0.67%	8,017	$720K	Add +3.0%
VUSE Vident US Eqty Strat ETF	0.66%	12,515	$709K	Add +35.6%
BX Blackstone Inc.	0.65%	5,052	$706K	Add +0.9%
LLY Eli Lilly & Co.	0.65%	854	$705K	Add +1.6%
T AT&T Inc.	0.65%	24,715	$699K	Reduce -0.3%
IMCG iShares Morningstar Mid-Cap	0.64%	9,687	$692K	Add +0.9%
ASML ASML Holding NV-NY Reg SHS	0.64%	1,038	$688K	Add +27.4%
CRWD CrowdStrike Holdings Inc. Class A	0.61%	1,874	$661K	No change
MMM 3M Co.	0.61%	4,471	$657K	Reduce -0.3%
IWS iShares Russell Mid-Cap Valu	0.58%	4,982	$628K	Reduce -2.0%
MDYG SS SPDR S&P 400 MC GR ETF	0.58%	7,892	$627K	Add +0.5%
FAD First Trust Multi Cap Growth	0.57%	4,783	$619K	Add +21.3%
ICE Intercontinental Exchange Inc.	0.55%	3,469	$598K	Add +0.3%
RPG Invesco S&P 500 Pure Growth	0.55%	15,603	$597K	Reduce -1.0%
ADP Automatic Data Processing	0.55%	1,933	$591K	Add +0.5%
GILD Gilead Sciences Inc.	0.53%	5,154	$577K	Add +0.7%
GD General Dynamics Corp.	0.53%	2,090	$570K	Add +3.6%
PEP Pepsico Inc.	0.53%	3,797	$569K	Add +2.6%
VRTX Vertex Pharmaceuticals Inc.	0.52%	1,156	$560K	Reduce -4.5%
CI The Cigna Group	0.51%	1,664	$548K	Add +78.3%
PAVE Global X US Infrastructure	0.50%	14,409	$544K	Reduce -12.1%
MS Morgan Stanley	0.50%	4,633	$540K	Add +0.7%
CTAS Cintas Corp.	0.49%	2,601	$535K	Add +0.2%
MCD McDonald's Corp.	0.49%	1,705	$533K	Add +0.6%
RZG Invesco S&P Smallcap 600 Pur	0.49%	11,300	$528K	Add +0.1%
COST Costco Wholesale Corp.	0.48%	555	$525K	Reduce -1.6%
HD Home Depot Inc.	0.48%	1,427	$523K	Reduce -0.9%
DFAT Dimensional US Target Value	0.48%	10,024	$516K	New
RFG Invesco S&P Midcap 400 Pure	0.47%	11,515	$505K	Reduce -8.4%
PLTR Palantir Technologies Inc. Class A	0.46%	5,936	$501K	Add +6.2%
IVV iShares Core S&P 500 ETF	0.46%	891	$501K	Reduce -1.1%
DLR Digital Realty Trust Inc.	0.46%	3,455	$495K	Add +1.6%
LMT Lockheed Martin Corp.	0.45%	1,094	$489K	Reduce -4.8%
FYC First Trust Small Cap Growth	0.45%	7,010	$482K	Reduce -6.5%
VOT Vngrd Mrngstr MC GRW ETF-Usd	0.44%	1,963	$480K	Reduce -0.4%
VYM Vanguard High DVD Yield ETF	0.44%	3,672	$473K	Add +0.7%
SPYI Neos S&P 500 High Income ETF	0.44%	9,839	$471K	Reduce -34.6%
META Meta Platforms Inc. Class A	0.44%	817	$471K	Add +7.6%
HUM Humana Inc.	0.43%	1,765	$467K	Reduce -11.8%
MA Mastercard Inc. Class A	0.42%	827	$453K	Reduce -4.1%
DGRS Wisdomtree U.S. Smallcap Qua	0.40%	9,382	$436K	Add +38.1%
IJR iShares Core S&P Small-Cap E	0.40%	4,110	$430K	Reduce -0.1%
RWK Invesco S&P Midcap 400 Rev	0.40%	3,962	$427K	Add +15.2%
FTSL First Trust Senior Loan ETF	0.38%	9,024	$412K	Add +1.7%
MLM Martin Marietta Materials	0.37%	840	$402K	Add +3.2%
ORCL Oracle Corp.	0.37%	2,861	$400K	Add +0.2%
AIQ Global X Art Intel & Tech	0.37%	10,883	$396K	Add +42.4%
LOW Lowe's Cos Inc.	0.37%	1,695	$395K	Add +0.4%
IVW iShares S&P 500 Growth ETF	0.36%	4,228	$393K	Add +0.1%
IWD iShares Russell 1000 Value E	0.36%	2,083	$392K	Add +0.4%
QWLD State Street SPDR MSCI World	0.36%	3,050	$389K	New
TSCO Tractor Supply Company	0.36%	6,988	$385K	Reduce -2.0%
FDX FedEx Corp.	0.35%	1,561	$381K	Add +0.5%
SBUX Starbucks Corp.	0.35%	3,877	$380K	Add +0.1%
TSM Taiwan Semiconductor-SP ADR	0.35%	2,265	$376K	Add +22.2%
YUM Yum! Brands Inc.	0.34%	2,367	$372K	Reduce -4.4%
AXP American Express Co.	0.34%	1,384	$372K	Add +2.1%
IWO iShares Russell 2000 Growth	0.34%	1,450	$371K	Add +0.1%
CVX Chevron Corp.	0.34%	2,167	$363K	Add +5.9%
WFC Wells Fargo & Co.	0.33%	5,023	$361K	Add +0.5%
VOO Vanguard S&P 500 ETF	0.33%	688	$354K	Add +3.9%
PEXL Pacer US Export Leaders ETF	0.31%	7,433	$339K	Reduce -9.8%
SNY Sanofi-ADR	0.31%	6,109	$339K	Add +15.1%
COO The Cooper Cos Inc.	0.31%	3,992	$337K	Reduce -9.1%
XMHQ Invesco S&P Midcap Qual ETF	0.31%	3,668	$336K	Reduce -1.1%
IHDG Wisdomtree International Hed	0.31%	7,710	$335K	Reduce -31.3%
NXPI NXP Semiconductors NV	0.29%	1,653	$314K	No change
SYNA Synaptics Inc.	0.29%	4,850	$309K	Add +17.0%
IJJ iShares S&P Mid-Cap 400 Valu	0.29%	2,581	$309K	Add +0.4%
NTES Netease Inc.-ADR	0.28%	2,983	$307K	No change
TRV The Travelers Cos Inc.	0.28%	1,155	$306K	Add +0.3%
PPC Pilgrim's Pride Corp.	0.28%	5,500	$300K	No change
BALI Is US LRG CP Pre Inc. Act-Usd	0.27%	10,260	$295K	Add +34.8%
SLYV SS SPDR S&P 600 SC Val ETF	0.27%	3,724	$292K	Add +0.4%
CEG Constellation Energy	0.27%	1,447	$292K	Add +0.2%
NOW ServiceNow Inc.	0.26%	360	$287K	No change
CSCO Cisco Systems Inc.	0.26%	4,617	$285K	Add +0.6%
IJS iShares S&P Small-Cap 600 Va	0.26%	2,905	$283K	Reduce -13.0%
CSX CSX Corp.	0.26%	9,478	$279K	Add +9.1%
CRM Salesforce Inc.	0.25%	1,027	$276K	Reduce -0.1%
MRNA Moderna Inc.	0.24%	9,235	$262K	Add +31.6%
SOXX iShares Semiconductor ETF	0.24%	1,365	$257K	Reduce -13.2%
BLK BlackRock Inc.	0.23%	268	$253K	Add +16.5%
USMV iShares MSCI USA Min Vol Fac	0.23%	2,693	$252K	Reduce -1.0%
REGN Regeneron Pharmaceuticals	0.23%	395	$250K	Reduce -1.0%
XLK SS Technology Select Sector	0.23%	1,210	$250K	Reduce -2.6%
AIRR First Trust Rba American Ind	0.23%	3,631	$248K	Add +25.3%
ACN Accenture PLC Class A	0.23%	780	$243K	Add +25.0%
KO The Coca-Cola Co.	0.22%	3,350	$240K	Reduce -10.7%
GOOG Alphabet Inc. Class C	0.22%	1,500	$234K	Reduce -1.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.22%	5,588	$233K	Add +0.6%
JNJ Johnson & Johnson	0.22%	1,405	$233K	Add +0.6%
EFA iShares MSCI Eafe ETF	0.22%	2,848	$233K	No change
VOOG Vanguard S&P 500 Growth ETF	0.21%	692	$231K	Add +4.2%
SYY Sysco Corp.	0.20%	2,931	$220K	Add +6.2%
MOAT Vaneck Morningstar Wide Moat	0.20%	2,496	$220K	No change
DECK Deckers Outdoor Corp.	0.20%	1,951	$218K	New
WTV Wisdomtree U.S. Value Fund	0.20%	2,638	$217K	Reduce -0.2%
NKE Nike Inc. Class B	0.20%	3,377	$214K	Add +16.1%
TMO Thermo Fisher Scientific Inc.	0.20%	426	$212K	Reduce -1.2%
PFE Pfizer Inc.	0.19%	7,911	$200K	Reduce -23.9%
PFN PIMCO Income Strategy FD II	0.08%	10,945	$83K	New

Portfolio Sells Q4 2024 → Q1 2025


CALF PCR US SM CP CSH CWS ETF-Usd	Sold out	0.00%	−0.55
IWF iShares Russell 1000 Growth	Reduce -4.7%	3.54%	−0.37
EW Edwards Lifesciences Corp.	Sold out	0.00%	−0.27
TSLA Tesla Inc.	Sold out	0.00%	−0.25
JEPI JPMorgan Equity Premium Inco	Sold out	0.00%	−0.24
AZN Astrazeneca PLC-Spons ADR	Sold out	0.00%	−0.24
SPYI Neos S&P 500 High Income ETF	Reduce -34.6%	0.44%	−0.23
GIS General Mills Inc.	Sold out	0.00%	−0.21
DON Wisdomtree US Midcap Dividen	Sold out	0.00%	−0.18
MORN Morningstar Inc.	Sold out	0.00%	−0.18
DIS The Walt Disney Co.	Sold out	0.00%	−0.18
SPSM SS SPDR P S&P 600 Small Cap	Sold out	0.00%	−0.18
IHDG Wisdomtree International Hed	Reduce -31.3%	0.31%	−0.12
CLSK Cleanspark Inc.	Sold out	0.00%	−0.12
CATY Cathay General Bancorp	Reduce -1.1%	1.74%	−0.11
VALE Vale SA-SP ADR	Sold out	0.00%	−0.09
PAVE Global X US Infrastructure	Reduce -12.1%	0.50%	−0.08
RFG Invesco S&P Midcap 400 Pure	Reduce -8.4%	0.47%	−0.07
IJT iShares S&P Small-Cap 600 GR	Reduce -2.8%	1.05%	−0.06
FYC First Trust Small Cap Growth	Reduce -6.5%	0.45%	−0.06
SOXX iShares Semiconductor ETF	Reduce -13.2%	0.24%	−0.06
PFE Pfizer Inc.	Reduce -23.9%	0.19%	−0.06
IJS iShares S&P Small-Cap 600 Va	Reduce -13.0%	0.26%	−0.06
CRM Salesforce Inc.	Reduce -0.1%	0.25%	−0.05
VIG Vanguard Dividend Apprec ETF	Reduce -9.8%	0.74%	−0.04
COO The Cooper Cos Inc.	Reduce -9.1%	0.31%	−0.04
VUG Vanguard Mrngstar GR ETF-Sui	Reduce -0.8%	0.73%	−0.04
FVD First Trust Value Line DVD	Reduce -12.1%	0.69%	−0.04
GOOG Alphabet Inc. Class C	Reduce -1.5%	0.22%	−0.04
LMT Lockheed Martin Corp.	Reduce -4.8%	0.45%	−0.04
PEXL Pacer US Export Leaders ETF	Reduce -9.8%	0.31%	−0.03
CZA Invesco Zacks Mid-Cap ETF	Reduce -8.7%	0.70%	−0.03
VBR Vngrd Mrngst SL-CP Val ETF-U	Reduce -2.7%	0.69%	−0.03
XLK SS Technology Select Sector	Reduce -2.6%	0.23%	−0.02
IJH iShares Core S&P Midcap ETF	Reduce -0.8%	0.95%	−0.02
WMT Walmart Inc.	Reduce -5.0%	0.67%	−0.02
IJR iShares Core S&P Small-Cap E	Reduce -0.1%	0.40%	−0.02
RPG Invesco S&P 500 Pure Growth	Reduce -1.0%	0.55%	−0.02
REGN Regeneron Pharmaceuticals	Reduce -1.0%	0.23%	−0.02
HUM Humana Inc.	Reduce -11.8%	0.43%	−0.01
XMHQ Invesco S&P Midcap Qual ETF	Reduce -1.1%	0.31%	−0.01
HD Home Depot Inc.	Reduce -0.9%	0.48%	−0.01
IVV iShares Core S&P 500 ETF	Reduce -1.1%	0.46%	−0.00
TMO Thermo Fisher Scientific Inc.	Reduce -1.2%	0.20%	−0.00
ISRG Intuitive Surgical Inc.	Reduce -0.1%	1.67%	+0.00
IWS iShares Russell Mid-Cap Valu	Reduce -2.0%	0.58%	+0.00
VOT Vngrd Mrngstr MC GRW ETF-Usd	Reduce -0.4%	0.44%	+0.01
WTV Wisdomtree U.S. Value Fund	Reduce -0.2%	0.20%	+0.01
PG The Procter & Gamble Co.	Reduce -5.2%	0.90%	+0.01
KO The Coca-Cola Co.	Reduce -10.7%	0.22%	+0.02

Portfolio Buys Q4 2024 → Q1 2025


DFAT Dimensional US Target Value	New	0.48%	+0.48
RDVY First Trust Rising Dividend	Add +8.7%	3.11%	+0.37
QWLD State Street SPDR MSCI World	New	0.36%	+0.36
CI The Cigna Group	Add +78.3%	0.51%	+0.28
FTSM First Trust Enh Short Mat FD	Add +26.4%	1.06%	+0.27
DECK Deckers Outdoor Corp.	New	0.20%	+0.20
AMGN Amgen Inc.	Add +2.1%	0.86%	+0.19
VUSE Vident US Eqty Strat ETF	Add +35.6%	0.66%	+0.18
ABT Abbott Laboratories	Add +0.4%	0.76%	+0.15
ASML ASML Holding NV-NY Reg SHS	Add +27.4%	0.64%	+0.14
GILD Gilead Sciences Inc.	Add +0.7%	0.53%	+0.12
JSML Janus Hender SM Cap GRW Alph	Add +19.6%	0.76%	+0.11
ARM Arm Holdings PLC-ADR	Add +26.1%	0.82%	+0.11
AIQ Global X Art Intel & Tech	Add +42.4%	0.37%	+0.11
ICE Intercontinental Exchange Inc.	Add +0.3%	0.55%	+0.10
DGRS Wisdomtree U.S. Smallcap Qua	Add +38.1%	0.40%	+0.10
FAD First Trust Multi Cap Growth	Add +21.3%	0.57%	+0.09
PLTR Palantir Technologies Inc. Class A	Add +6.2%	0.46%	+0.09
SNY Sanofi-ADR	Add +15.1%	0.31%	+0.09
LLY Eli Lilly & Co.	Add +1.6%	0.65%	+0.08
CTAS Cintas Corp.	Add +0.2%	0.49%	+0.08
AMD Advanced Micro Devices	Add +23.5%	0.79%	+0.08
PFN PIMCO Income Strategy FD II	New	0.08%	+0.08
CVX Chevron Corp.	Add +5.9%	0.34%	+0.08
BALI Is US LRG CP Pre Inc. Act-Usd	Add +34.8%	0.27%	+0.07
VOE Vngrd Mrngstr MD-Cap Val ETF	Add +1.6%	1.09%	+0.07
MCD McDonald's Corp.	Add +0.6%	0.49%	+0.06
GD General Dynamics Corp.	Add +3.6%	0.53%	+0.06
ADP Automatic Data Processing	Add +0.5%	0.55%	+0.05
LRCX Lam Research Corp.	Add +0.3%	0.75%	+0.05
META Meta Platforms Inc. Class A	Add +7.6%	0.44%	+0.05
RWK Invesco S&P Midcap 400 Rev	Add +15.2%	0.40%	+0.04
SBUX Starbucks Corp.	Add +0.1%	0.35%	+0.04
TRV The Travelers Cos Inc.	Add +0.3%	0.28%	+0.04
JNJ Johnson & Johnson	Add +0.6%	0.22%	+0.04
AMAT Applied Materials Inc.	Add +10.5%	0.88%	+0.03
AIRR First Trust Rba American Ind	Add +25.3%	0.23%	+0.03
PEP Pepsico Inc.	Add +2.6%	0.53%	+0.03
ACN Accenture PLC Class A	Add +25.0%	0.23%	+0.03
VYM Vanguard High DVD Yield ETF	Add +0.7%	0.44%	+0.03
BLK BlackRock Inc.	Add +16.5%	0.23%	+0.03
IWP iShares Russell Mid-Cap Grow	Add +4.4%	1.29%	+0.03
TSM Taiwan Semiconductor-SP ADR	Add +22.2%	0.35%	+0.03
IWD iShares Russell 1000 Value E	Add +0.4%	0.36%	+0.03
WFC Wells Fargo & Co.	Add +0.5%	0.33%	+0.03
CSCO Cisco Systems Inc.	Add +0.6%	0.26%	+0.03
FTSL First Trust Senior Loan ETF	Add +1.7%	0.38%	+0.02
SYY Sysco Corp.	Add +6.2%	0.20%	+0.02
GS Goldman Sachs Group Inc.	Add +0.6%	1.25%	+0.01
VOO Vanguard S&P 500 ETF	Add +3.9%	0.33%	+0.01

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	165	$159.7M	NVDA, RDVY, AAPL, IWF, AMD
Q1 2026	161	$134.2M	NVDA, AAPL, RDVY, IWF, MSFT
Q4 2025	165	$139.1M	NVDA, AAPL, IWF, RDVY, MSFT
Q3 2025	160	$130.2M	NVDA, AAPL, IWF, MSFT, RDVY
Q2 2025	152	$118.7M	NVDA, MSFT, IWF, AAPL, RDVY
Q1 2025	146	$108.2M	NVDA, AAPL, IWF, RDVY, MSFT
Q4 2024	154	$114.2M	NVDA, AAPL, IWF, MSFT, RDVY
Q3 2024	152	$112.2M	NVDA, AAPL, IWF, MSFT, RDVY
Q2 2024	144	$104.4M	NVDA, AAPL, IWF, MSFT, RDVY
Q1 2024	138	$100.5M	NVDA, IWF, AAPL, MSFT, RDVY