Willner & Heller, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 5, 2025), Willner & Heller, LLC reported 146 stock positions worth $108.2 million. Its top holding was Nvidia (NVDA) at 4.2% of the portfolio, followed by Apple (AAPL, 4.1%) and iShares Russell 1000 Growth (IWF, 3.5%). Compared with Q4 2024, it opened 4 new positions, sold out of 12, added to 81 and reduced 53. The biggest buy was a new position in Dimensional US Target Value (DFAT) and the biggest sale an exit from PCR US SM CP CSH CWS ETF-Usd (CALF).
- Most Recent 13F
- Q2 2026
- Location
- ENCINO, CA
- CIK
- 0001927796
- Portfolio Value
- $108.2M (Q1 2025)
- SEC Filing
- 0001085146-25-002587 ↗ filed May 5, 2025
Holdings Value
Holdings 146 stocks · $108.2M
| NVDA Nvidia Corp. | 4.23% | 42,186 | $4.6M | Add +0.7% |
| AAPL Apple Inc. | 4.12% | 20,076 | $4.5M | Add +1.6% |
| IWF iShares Russell 1000 Growth | 3.54% | 10,594 | $3.8M | Reduce -4.7% |
| RDVY First Trust Rising Dividend | 3.11% | 57,564 | $3.4M | Add +8.7% |
| MSFT Microsoft Corp. | 2.92% | 8,425 | $3.2M | Add +3.2% |
| AMZN Amazon.com Inc. | 2.41% | 13,718 | $2.6M | Add +2.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.23% | 4,535 | $2.4M | Reduce -5.1% |
| UNH Unitedhealth Group Inc. | 1.75% | 3,610 | $1.9M | Reduce -3.0% |
| CATY Cathay General Bancorp | 1.74% | 43,673 | $1.9M | Reduce -1.1% |
| ISRG Intuitive Surgical Inc. | 1.67% | 3,653 | $1.8M | Reduce -0.1% |
| ABBV Abbvie Inc. | 1.63% | 8,414 | $1.8M | Reduce -0.4% |
| GOOGL Alphabet Inc. Class A | 1.55% | 10,814 | $1.7M | Add +0.1% |
| BBSI Barrett Business SVCS Inc. | 1.39% | 36,594 | $1.5M | Add +0.2% |
| AVGO Broadcom Inc. | 1.37% | 8,872 | $1.5M | Add +3.7% |
| PWV Invesco Large Cap Value ETF | 1.32% | 23,972 | $1.4M | Reduce -4.2% |
| IWP iShares Russell Mid-Cap Grow | 1.29% | 11,872 | $1.4M | Add +4.4% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 1.26% | 4,416 | $1.4M | Add +3.6% |
| GS Goldman Sachs Group Inc. | 1.25% | 2,473 | $1.4M | Add +0.6% |
| QQQ Invesco QQQ Trust Series 1 | 1.23% | 2,832 | $1.3M | Add +3.2% |
| V Visa Inc. Class A | 1.23% | 3,784 | $1.3M | Reduce -2.5% |
| JPM JPMorgan Chase & Co. | 1.14% | 5,032 | $1.2M | Reduce -0.2% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 1.09% | 7,365 | $1.2M | Add +1.6% |
| FTSM First Trust Enh Short Mat FD | 1.06% | 19,225 | $1.2M | Add +26.4% |
| IJT iShares S&P Small-Cap 600 GR | 1.05% | 9,147 | $1.1M | Reduce -2.8% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.97% | 4,173 | $1.1M | Add +0.2% |
| IJH iShares Core S&P Midcap ETF | 0.95% | 17,569 | $1.0M | Reduce -0.8% |
| PG The Procter & Gamble Co. | 0.90% | 5,703 | $972K | Reduce -5.2% |
| AMAT Applied Materials Inc. | 0.88% | 6,549 | $950K | Add +10.5% |
| AMGN Amgen Inc. | 0.86% | 2,986 | $930K | Add +2.1% |
| IYW iShares Ustechnology ETF | 0.86% | 6,606 | $928K | Add +0.1% |
| FTNT Fortinet Inc. | 0.84% | 9,402 | $905K | No change |
| ARM Arm Holdings PLC-ADR | 0.82% | 8,310 | $887K | Add +26.1% |
| AMD Advanced Micro Devices | 0.79% | 8,367 | $860K | Add +23.5% |
| ELV Elevance Health Inc. | 0.78% | 1,946 | $847K | Reduce -7.0% |
| JSML Janus Hender SM Cap GRW Alph | 0.76% | 13,561 | $825K | Add +19.6% |
| ABT Abbott Laboratories | 0.76% | 6,202 | $823K | Add +0.4% |
| LRCX Lam Research Corp. | 0.75% | 11,176 | $812K | Add +0.3% |
| VIG Vanguard Dividend Apprec ETF | 0.74% | 4,111 | $798K | Reduce -9.8% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.73% | 2,116 | $784K | Reduce -0.8% |
| CZA Invesco Zacks Mid-Cap ETF | 0.70% | 7,244 | $753K | Reduce -8.7% |
| FVD First Trust Value Line DVD | 0.69% | 16,772 | $748K | Reduce -12.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.69% | 3,997 | $745K | Reduce -2.7% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.68% | 9,211 | $740K | Add +0.1% |
| WMT Walmart Inc. | 0.67% | 8,300 | $729K | Reduce -5.0% |
| MRK Merck & Co. Inc. | 0.67% | 8,017 | $720K | Add +3.0% |
| VUSE Vident US Eqty Strat ETF | 0.66% | 12,515 | $709K | Add +35.6% |
| BX Blackstone Inc. | 0.65% | 5,052 | $706K | Add +0.9% |
| LLY Eli Lilly & Co. | 0.65% | 854 | $705K | Add +1.6% |
| T AT&T Inc. | 0.65% | 24,715 | $699K | Reduce -0.3% |
| IMCG iShares Morningstar Mid-Cap | 0.64% | 9,687 | $692K | Add +0.9% |
| ASML ASML Holding NV-NY Reg SHS | 0.64% | 1,038 | $688K | Add +27.4% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.61% | 1,874 | $661K | No change |
| MMM 3M Co. | 0.61% | 4,471 | $657K | Reduce -0.3% |
| IWS iShares Russell Mid-Cap Valu | 0.58% | 4,982 | $628K | Reduce -2.0% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.58% | 7,892 | $627K | Add +0.5% |
| FAD First Trust Multi Cap Growth | 0.57% | 4,783 | $619K | Add +21.3% |
| ICE Intercontinental Exchange Inc. | 0.55% | 3,469 | $598K | Add +0.3% |
| RPG Invesco S&P 500 Pure Growth | 0.55% | 15,603 | $597K | Reduce -1.0% |
| ADP Automatic Data Processing | 0.55% | 1,933 | $591K | Add +0.5% |
| GILD Gilead Sciences Inc. | 0.53% | 5,154 | $577K | Add +0.7% |
| GD General Dynamics Corp. | 0.53% | 2,090 | $570K | Add +3.6% |
| PEP Pepsico Inc. | 0.53% | 3,797 | $569K | Add +2.6% |
| VRTX Vertex Pharmaceuticals Inc. | 0.52% | 1,156 | $560K | Reduce -4.5% |
| CI The Cigna Group | 0.51% | 1,664 | $548K | Add +78.3% |
| PAVE Global X US Infrastructure | 0.50% | 14,409 | $544K | Reduce -12.1% |
| MS Morgan Stanley | 0.50% | 4,633 | $540K | Add +0.7% |
| CTAS Cintas Corp. | 0.49% | 2,601 | $535K | Add +0.2% |
| MCD McDonald's Corp. | 0.49% | 1,705 | $533K | Add +0.6% |
| RZG Invesco S&P Smallcap 600 Pur | 0.49% | 11,300 | $528K | Add +0.1% |
| COST Costco Wholesale Corp. | 0.48% | 555 | $525K | Reduce -1.6% |
| HD Home Depot Inc. | 0.48% | 1,427 | $523K | Reduce -0.9% |
| DFAT Dimensional US Target Value | 0.48% | 10,024 | $516K | New |
| RFG Invesco S&P Midcap 400 Pure | 0.47% | 11,515 | $505K | Reduce -8.4% |
| PLTR Palantir Technologies Inc. Class A | 0.46% | 5,936 | $501K | Add +6.2% |
| IVV iShares Core S&P 500 ETF | 0.46% | 891 | $501K | Reduce -1.1% |
| DLR Digital Realty Trust Inc. | 0.46% | 3,455 | $495K | Add +1.6% |
| LMT Lockheed Martin Corp. | 0.45% | 1,094 | $489K | Reduce -4.8% |
| FYC First Trust Small Cap Growth | 0.45% | 7,010 | $482K | Reduce -6.5% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.44% | 1,963 | $480K | Reduce -0.4% |
| VYM Vanguard High DVD Yield ETF | 0.44% | 3,672 | $473K | Add +0.7% |
| SPYI Neos S&P 500 High Income ETF | 0.44% | 9,839 | $471K | Reduce -34.6% |
| META Meta Platforms Inc. Class A | 0.44% | 817 | $471K | Add +7.6% |
| HUM Humana Inc. | 0.43% | 1,765 | $467K | Reduce -11.8% |
| MA Mastercard Inc. Class A | 0.42% | 827 | $453K | Reduce -4.1% |
| DGRS Wisdomtree U.S. Smallcap Qua | 0.40% | 9,382 | $436K | Add +38.1% |
| IJR iShares Core S&P Small-Cap E | 0.40% | 4,110 | $430K | Reduce -0.1% |
| RWK Invesco S&P Midcap 400 Rev | 0.40% | 3,962 | $427K | Add +15.2% |
| FTSL First Trust Senior Loan ETF | 0.38% | 9,024 | $412K | Add +1.7% |
| MLM Martin Marietta Materials | 0.37% | 840 | $402K | Add +3.2% |
| ORCL Oracle Corp. | 0.37% | 2,861 | $400K | Add +0.2% |
| AIQ Global X Art Intel & Tech | 0.37% | 10,883 | $396K | Add +42.4% |
| LOW Lowe's Cos Inc. | 0.37% | 1,695 | $395K | Add +0.4% |
| IVW iShares S&P 500 Growth ETF | 0.36% | 4,228 | $393K | Add +0.1% |
| IWD iShares Russell 1000 Value E | 0.36% | 2,083 | $392K | Add +0.4% |
| QWLD State Street SPDR MSCI World | 0.36% | 3,050 | $389K | New |
| TSCO Tractor Supply Company | 0.36% | 6,988 | $385K | Reduce -2.0% |
| FDX FedEx Corp. | 0.35% | 1,561 | $381K | Add +0.5% |
| SBUX Starbucks Corp. | 0.35% | 3,877 | $380K | Add +0.1% |
| TSM Taiwan Semiconductor-SP ADR | 0.35% | 2,265 | $376K | Add +22.2% |
| YUM Yum! Brands Inc. | 0.34% | 2,367 | $372K | Reduce -4.4% |
Portfolio Sells Q4 2024 → Q1 2025
| CALF PCR US SM CP CSH CWS ETF-Usd | Sold out | 0.00% | −0.55 |
| IWF iShares Russell 1000 Growth | Reduce -4.7% | 3.54% | −0.37 |
| EW Edwards Lifesciences Corp. | Sold out | 0.00% | −0.27 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.25 |
| JEPI JPMorgan Equity Premium Inco | Sold out | 0.00% | −0.24 |
| AZN Astrazeneca PLC-Spons ADR | Sold out | 0.00% | −0.24 |
| SPYI Neos S&P 500 High Income ETF | Reduce -34.6% | 0.44% | −0.23 |
| GIS General Mills Inc. | Sold out | 0.00% | −0.21 |
| DON Wisdomtree US Midcap Dividen | Sold out | 0.00% | −0.18 |
| MORN Morningstar Inc. | Sold out | 0.00% | −0.18 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.18 |
| SPSM SS SPDR P S&P 600 Small Cap | Sold out | 0.00% | −0.18 |
| IHDG Wisdomtree International Hed | Reduce -31.3% | 0.31% | −0.12 |
| CLSK Cleanspark Inc. | Sold out | 0.00% | −0.12 |
| CATY Cathay General Bancorp | Reduce -1.1% | 1.74% | −0.11 |
| VALE Vale SA-SP ADR | Sold out | 0.00% | −0.09 |
| PAVE Global X US Infrastructure | Reduce -12.1% | 0.50% | −0.08 |
| RFG Invesco S&P Midcap 400 Pure | Reduce -8.4% | 0.47% | −0.07 |
| IJT iShares S&P Small-Cap 600 GR | Reduce -2.8% | 1.05% | −0.06 |
| FYC First Trust Small Cap Growth | Reduce -6.5% | 0.45% | −0.06 |
| SOXX iShares Semiconductor ETF | Reduce -13.2% | 0.24% | −0.06 |
| PFE Pfizer Inc. | Reduce -23.9% | 0.19% | −0.06 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -13.0% | 0.26% | −0.06 |
| CRM Salesforce Inc. | Reduce -0.1% | 0.25% | −0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -9.8% | 0.74% | −0.04 |
| COO The Cooper Cos Inc. | Reduce -9.1% | 0.31% | −0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.8% | 0.73% | −0.04 |
| FVD First Trust Value Line DVD | Reduce -12.1% | 0.69% | −0.04 |
| GOOG Alphabet Inc. Class C | Reduce -1.5% | 0.22% | −0.04 |
| LMT Lockheed Martin Corp. | Reduce -4.8% | 0.45% | −0.04 |
| PEXL Pacer US Export Leaders ETF | Reduce -9.8% | 0.31% | −0.03 |
| CZA Invesco Zacks Mid-Cap ETF | Reduce -8.7% | 0.70% | −0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -2.7% | 0.69% | −0.03 |
| XLK SS Technology Select Sector | Reduce -2.6% | 0.23% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.8% | 0.95% | −0.02 |
| WMT Walmart Inc. | Reduce -5.0% | 0.67% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -0.1% | 0.40% | −0.02 |
| RPG Invesco S&P 500 Pure Growth | Reduce -1.0% | 0.55% | −0.02 |
| REGN Regeneron Pharmaceuticals | Reduce -1.0% | 0.23% | −0.02 |
| HUM Humana Inc. | Reduce -11.8% | 0.43% | −0.01 |
| XMHQ Invesco S&P Midcap Qual ETF | Reduce -1.1% | 0.31% | −0.01 |
| HD Home Depot Inc. | Reduce -0.9% | 0.48% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -1.1% | 0.46% | −0.00 |
| TMO Thermo Fisher Scientific Inc. | Reduce -1.2% | 0.20% | −0.00 |
| ISRG Intuitive Surgical Inc. | Reduce -0.1% | 1.67% | +0.00 |
| IWS iShares Russell Mid-Cap Valu | Reduce -2.0% | 0.58% | +0.00 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -0.4% | 0.44% | +0.01 |
| WTV Wisdomtree U.S. Value Fund | Reduce -0.2% | 0.20% | +0.01 |
| PG The Procter & Gamble Co. | Reduce -5.2% | 0.90% | +0.01 |
| KO The Coca-Cola Co. | Reduce -10.7% | 0.22% | +0.02 |
Portfolio Buys Q4 2024 → Q1 2025
| DFAT Dimensional US Target Value | New | 0.48% | +0.48 |
| RDVY First Trust Rising Dividend | Add +8.7% | 3.11% | +0.37 |
| QWLD State Street SPDR MSCI World | New | 0.36% | +0.36 |
| CI The Cigna Group | Add +78.3% | 0.51% | +0.28 |
| FTSM First Trust Enh Short Mat FD | Add +26.4% | 1.06% | +0.27 |
| DECK Deckers Outdoor Corp. | New | 0.20% | +0.20 |
| AMGN Amgen Inc. | Add +2.1% | 0.86% | +0.19 |
| VUSE Vident US Eqty Strat ETF | Add +35.6% | 0.66% | +0.18 |
| ABT Abbott Laboratories | Add +0.4% | 0.76% | +0.15 |
| ASML ASML Holding NV-NY Reg SHS | Add +27.4% | 0.64% | +0.14 |
| GILD Gilead Sciences Inc. | Add +0.7% | 0.53% | +0.12 |
| JSML Janus Hender SM Cap GRW Alph | Add +19.6% | 0.76% | +0.11 |
| ARM Arm Holdings PLC-ADR | Add +26.1% | 0.82% | +0.11 |
| AIQ Global X Art Intel & Tech | Add +42.4% | 0.37% | +0.11 |
| ICE Intercontinental Exchange Inc. | Add +0.3% | 0.55% | +0.10 |
| DGRS Wisdomtree U.S. Smallcap Qua | Add +38.1% | 0.40% | +0.10 |
| FAD First Trust Multi Cap Growth | Add +21.3% | 0.57% | +0.09 |
| PLTR Palantir Technologies Inc. Class A | Add +6.2% | 0.46% | +0.09 |
| SNY Sanofi-ADR | Add +15.1% | 0.31% | +0.09 |
| LLY Eli Lilly & Co. | Add +1.6% | 0.65% | +0.08 |
| CTAS Cintas Corp. | Add +0.2% | 0.49% | +0.08 |
| AMD Advanced Micro Devices | Add +23.5% | 0.79% | +0.08 |
| PFN PIMCO Income Strategy FD II | New | 0.08% | +0.08 |
| CVX Chevron Corp. | Add +5.9% | 0.34% | +0.08 |
| BALI Is US LRG CP Pre Inc. Act-Usd | Add +34.8% | 0.27% | +0.07 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Add +1.6% | 1.09% | +0.07 |
| MCD McDonald's Corp. | Add +0.6% | 0.49% | +0.06 |
| GD General Dynamics Corp. | Add +3.6% | 0.53% | +0.06 |
| ADP Automatic Data Processing | Add +0.5% | 0.55% | +0.05 |
| LRCX Lam Research Corp. | Add +0.3% | 0.75% | +0.05 |
| META Meta Platforms Inc. Class A | Add +7.6% | 0.44% | +0.05 |
| RWK Invesco S&P Midcap 400 Rev | Add +15.2% | 0.40% | +0.04 |
| SBUX Starbucks Corp. | Add +0.1% | 0.35% | +0.04 |
| TRV The Travelers Cos Inc. | Add +0.3% | 0.28% | +0.04 |
| JNJ Johnson & Johnson | Add +0.6% | 0.22% | +0.04 |
| AMAT Applied Materials Inc. | Add +10.5% | 0.88% | +0.03 |
| AIRR First Trust Rba American Ind | Add +25.3% | 0.23% | +0.03 |
| PEP Pepsico Inc. | Add +2.6% | 0.53% | +0.03 |
| ACN Accenture PLC Class A | Add +25.0% | 0.23% | +0.03 |
| VYM Vanguard High DVD Yield ETF | Add +0.7% | 0.44% | +0.03 |
| BLK BlackRock Inc. | Add +16.5% | 0.23% | +0.03 |
| IWP iShares Russell Mid-Cap Grow | Add +4.4% | 1.29% | +0.03 |
| TSM Taiwan Semiconductor-SP ADR | Add +22.2% | 0.35% | +0.03 |
| IWD iShares Russell 1000 Value E | Add +0.4% | 0.36% | +0.03 |
| WFC Wells Fargo & Co. | Add +0.5% | 0.33% | +0.03 |
| CSCO Cisco Systems Inc. | Add +0.6% | 0.26% | +0.03 |
| FTSL First Trust Senior Loan ETF | Add +1.7% | 0.38% | +0.02 |
| SYY Sysco Corp. | Add +6.2% | 0.20% | +0.02 |
| GS Goldman Sachs Group Inc. | Add +0.6% | 1.25% | +0.01 |
| VOO Vanguard S&P 500 ETF | Add +3.9% | 0.33% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 165 | $159.7M | NVDA, RDVY, AAPL, IWF, AMD |
| Q1 2026 | 161 | $134.2M | NVDA, AAPL, RDVY, IWF, MSFT |
| Q4 2025 | 165 | $139.1M | NVDA, AAPL, IWF, RDVY, MSFT |
| Q3 2025 | 160 | $130.2M | NVDA, AAPL, IWF, MSFT, RDVY |
| Q2 2025 | 152 | $118.7M | NVDA, MSFT, IWF, AAPL, RDVY |
| Q1 2025 | 146 | $108.2M | NVDA, AAPL, IWF, RDVY, MSFT |
| Q4 2024 | 154 | $114.2M | NVDA, AAPL, IWF, MSFT, RDVY |
| Q3 2024 | 152 | $112.2M | NVDA, AAPL, IWF, MSFT, RDVY |
| Q2 2024 | 144 | $104.4M | NVDA, AAPL, IWF, MSFT, RDVY |
| Q1 2024 | 138 | $100.5M | NVDA, IWF, AAPL, MSFT, RDVY |