Willow Financial LLC
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 21, 2026), Willow Financial LLC reported 37 stock positions worth $98.7 million. Its top holding was Fed Hermes US Strat Div ETF (FDV) at 9.1% of the portfolio, followed by Fundstr Gran SH US LRG Cap (GRNY, 8.3%) and Dan Wedbush AI Rev ETF (IVES, 7.3%). Compared with Q4 2025, it opened 7 new positions, sold out of 10, added to 12 and reduced 12. The biggest buy was a new position in Davis Select Financial ETF (DFNL) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −89%).
- Most Recent 13F
- Q1 2026
- Location
- ROGERS, AR
- CIK
- 0002077046
- Portfolio Value
- $98.7M (Q1 2026)
- SEC Filing
- 0001951757-26-000653 ↗ filed Apr 21, 2026
Holdings Value
Holdings 37 stocks · $98.7M
| FDV Fed Hermes US Strat Div ETF | 9.06% | 290,221 | $8.9M | Reduce -24.1% |
| GRNY Fundstr Gran SH US LRG Cap | 8.28% | 342,365 | $8.2M | Add +36.6% |
| IVES Dan Wedbush AI Rev ETF | 7.27% | 252,923 | $7.2M | Add +162.6% |
| TPLS Thornburg Core Plus Bond ETF | 6.34% | 248,384 | $6.3M | Add +19.4% |
| SIO Touchstone Strtg in ETF-Iusd | 6.21% | 239,261 | $6.1M | Add +0.0% |
| WTBN Wisdomtree Bianco TR Fund | 6.13% | 239,124 | $6.0M | Reduce -2.1% |
| BBBS BBLX BBB 1-5Y Corp. Bond ETF | 6.07% | 117,064 | $6.0M | Add +38.7% |
| JDVI JH Disc. Value Int Select filed as JOHN HANCOCK EXCHANGE TRADED | 5.34% | 145,826 | $5.3M | Reduce -18.6% |
| DFNL Davis Select Financial ETF | 5.33% | 117,411 | $5.3M | New |
| CANC Tema Oncology ETF | 5.19% | 139,662 | $5.1M | Add +98.7% |
| XMHQ Invesco S&P Midcap Qual ETF | 5.14% | 49,076 | $5.1M | Reduce -40.8% |
| DFIS Dimensional International SM | 4.59% | 134,670 | $4.5M | Add +11.6% |
| VOLT Tema Electrification | 4.08% | 117,477 | $4.0M | Add +40.1% |
| WMT Walmart Inc. | 4.01% | 31,825 | $4.0M | Add +6.3% |
| OUSM Alps Oshares US Small-Cap Qu | 2.85% | 64,290 | $2.8M | Reduce -45.5% |
| WELD Tema U.S. Manufacturing & Re | 2.27% | 45,068 | $2.2M | Reduce -30.8% |
| SETM Sprott Critical Material ETF | 1.80% | 53,761 | $1.8M | New |
| XOM Exxon Mobil Corp. | 1.31% | 7,606 | $1.3M | Reduce -4.9% |
| VOO Vanguard S&P 500 ETF | 1.14% | 1,877 | $1.1M | Add +1.1% |
| JPEF JPMorgan Equity Focus ETF | 0.83% | 11,354 | $815K | Reduce -12.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.78% | 2,692 | $773K | No change |
| FRDM Freedom 100 Emeging MRKT ETF | 0.50% | 9,102 | $497K | Reduce -10.6% |
| AAPL Apple Inc. | 0.50% | 1,926 | $489K | Add +0.7% |
| IVV iShares Core S&P 500 ETF | 0.48% | 730 | $477K | No change |
| MSFT Microsoft Corp. | 0.46% | 1,223 | $453K | Add +20.7% |
| NVDA Nvidia Corp. | 0.45% | 2,533 | $442K | New |
| JPST JPMorgan Ultra-Short Income | 0.45% | 8,712 | $441K | Reduce -89.0% |
| GOOGL Alphabet Inc. Class A | 0.43% | 1,467 | $422K | New |
| NFLX Netflix Inc. | 0.41% | 4,252 | $409K | New |
| AMZN Amazon.com Inc. | 0.40% | 1,881 | $392K | New |
| MOAT Vaneck Morningstar Wide Moat | 0.39% | 3,985 | $385K | No change |
| AXP American Express Co. | 0.34% | 1,117 | $338K | Reduce -3.0% |
| EW Edwards Lifesciences Corp. | 0.32% | 3,959 | $317K | No change |
| SHLD Global X Defense Tech ETF | 0.22% | 3,043 | $216K | Reduce -90.8% |
| SLV iShares Silver Trust | 0.22% | 3,136 | $214K | No change |
| VB Vanguard Most SM-Cap ETF-Usd | 0.21% | 802 | $210K | No change |
| GLD SPDR Gold Shares | 0.21% | 476 | $205K | New |
Portfolio Sells Q4 2025 → Q1 2026
| JPST JPMorgan Ultra-Short Income | Reduce -89.0% | 0.45% | −3.61 |
| XMHQ Invesco S&P Midcap Qual ETF | Reduce -40.8% | 5.14% | −3.49 |
| TOLL Tema Durable Quality ETF | Sold out | 0.00% | −2.44 |
| OUSM Alps Oshares US Small-Cap Qu | Reduce -45.5% | 2.85% | −2.40 |
| ELFY Alps Electrific Infrast ETF | Sold out | 0.00% | −2.14 |
| FDV Fed Hermes US Strat Div ETF | Reduce -24.1% | 9.06% | −2.06 |
| SHLD Global X Defense Tech ETF | Reduce -90.8% | 0.22% | −1.97 |
| JDVI JH Disc. Value Int Select | Reduce -18.6% | 5.34% | −1.07 |
| WELD Tema U.S. Manufacturing & Re | Reduce -30.8% | 2.27% | −0.66 |
| RTX RTX Corp. | Sold out | 0.00% | −0.46 |
| APH Amphenol Corp. Class A | Sold out | 0.00% | −0.42 |
| V Visa Inc. Class A | Sold out | 0.00% | −0.42 |
| CBOE Cboe Global Markets Inc. | Sold out | 0.00% | −0.40 |
| WRB WR Berkley Corp. | Sold out | 0.00% | −0.38 |
| TT Trane Technologies PLC | Sold out | 0.00% | −0.36 |
| ETN Eaton Corp. PLC | Sold out | 0.00% | −0.34 |
| LCTU iShares U.S. Carbon Transiti | Sold out | 0.00% | −0.23 |
| WTBN Wisdomtree Bianco TR Fund | Reduce -2.1% | 6.13% | −0.19 |
| JPEF JPMorgan Equity Focus ETF | Reduce -12.3% | 0.83% | −0.16 |
| AXP American Express Co. | Reduce -3.0% | 0.34% | −0.09 |
| FRDM Freedom 100 Emeging MRKT ETF | Reduce -10.6% | 0.50% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -4.9% | 1.31% | +0.33 |
Portfolio Buys Q4 2025 → Q1 2026
| DFNL Davis Select Financial ETF | New | 5.33% | +5.33 |
| IVES Dan Wedbush AI Rev ETF | Add +162.6% | 7.27% | +4.17 |
| CANC Tema Oncology ETF | Add +98.7% | 5.19% | +2.71 |
| GRNY Fundstr Gran SH US LRG Cap | Add +36.6% | 8.28% | +1.97 |
| SETM Sprott Critical Material ETF | New | 1.80% | +1.80 |
| BBBS BBLX BBB 1-5Y Corp. Bond ETF | Add +38.7% | 6.07% | +1.65 |
| VOLT Tema Electrification | Add +40.1% | 4.08% | +1.61 |
| TPLS Thornburg Core Plus Bond ETF | Add +19.4% | 6.34% | +0.96 |
| WMT Walmart Inc. | Add +6.3% | 4.01% | +0.62 |
| DFIS Dimensional International SM | Add +11.6% | 4.59% | +0.55 |
| NVDA Nvidia Corp. | New | 0.45% | +0.45 |
| GOOGL Alphabet Inc. Class A | New | 0.43% | +0.43 |
| NFLX Netflix Inc. | New | 0.41% | +0.41 |
| AMZN Amazon.com Inc. | New | 0.40% | +0.40 |
| GLD SPDR Gold Shares | New | 0.21% | +0.21 |
| AAPL Apple Inc. | Add +0.7% | 0.50% | −0.03 |
| MSFT Microsoft Corp. | Add +20.7% | 0.46% | −0.04 |
| VOO Vanguard S&P 500 ETF | Add +1.1% | 1.14% | −0.05 |
| SIO Touchstone Strtg in ETF-Iusd | Add +0.0% | 6.21% | −0.10 |