American Financial Advisors, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 25, 2024), American Financial Advisors, LLC reported 146 stock positions worth $732.5 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 8.1% of the portfolio, followed by Vanguard Dividend Apprec ETF (VIG, 5.8%) and Berkshire Hathaway Class B (BRK.B, 5.6%). Compared with Q2 2024, it opened 7 new positions, sold out of 6, added to 37 and reduced 90. The biggest buy was JPMorgan Ultra-Short Income (JPST, shares +32%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −2%).

Most Recent 13F
Q2 2026
Location
Marietta, GA
CIK
0001767898
Portfolio Value
$732.5M (Q3 2024)
SEC Filing
0001767898-24-000004 ↗ filed Oct 25, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $709.8M Q1 2024 Q2 2024: $703.0M Q2 2024 Q3 2024: $732.5M $732.5M Q3 2024 Q4 2024: $709.6M Q4 2024 Q1 2025: $689.3M Q1 2025 Q2 2025: $716.0M Q2 2025 Q3 2025: $776.3M Q3 2025 Q4 2025: $774.7M Q4 2025 Q1 2026: $749.5M Q1 2026 Q2 2026: $831.1M Q2 2026

Holdings 146 stocks · $732.5M

QQQ Invesco QQQ Trust Series 1 8.15% 122,255 $59.7M Reduce -2.5%
VIG Vanguard Dividend Apprec ETF 5.76% 213,118 $42.2M Reduce -2.5%
BRK.B Berkshire Hathaway Inc. Class B 5.63% 89,589 $41.2M Reduce -2.1%
VIGI Vanguard Int Div App Indx FD 5.30% 439,647 $38.8M Reduce -2.2%
IWB iShares Russell 1000 ETF 5.30% 123,390 $38.8M Reduce -1.3%
VBK Van Morst SML-Cap Gro-Usd Inc. 5.07% 138,885 $37.1M Reduce -1.9%
FTCS First Trust Capital Strength 4.85% 391,190 $35.5M Reduce -2.3%
VCSH Vanguard S/T Corp. Bond ETF 4.38% 403,588 $32.1M Reduce -1.9%
SCHD Schwab US DVD Equity ETF 4.14% 358,682 $30.3M Reduce -1.2%
VCIT Vanguard Int-Term Corporate 3.98% 348,379 $29.2M Reduce -0.7%
VO Vngrd Mrngstr MD-Cap ETF-Usd 3.36% 93,169 $24.6M Reduce -1.4%
CGCB Cap Group Core Bond 3.22% 875,459 $23.6M Add +5.6%
XLV SS Health Care Select Sector 3.19% 151,899 $23.4M Reduce -1.9%
SLYV SS SPDR S&P 600 SC Val ETF 3.18% 268,222 $23.3M Reduce -2.3%
LMBS First Trust Low Duration Opp 2.38% 353,064 $17.4M Reduce -3.0%
ANGL Vaneck Fallen Angel High YLD 2.00% 497,181 $14.6M Reduce -1.2%
CIBR First Trust Nasdaq Cybersecu 1.98% 244,654 $14.5M Reduce -1.7%
FIXD First Trust Smith Opportunis 1.98% 320,170 $14.5M Reduce -11.6%
IJH iShares Core S&P Midcap ETF 1.91% 224,446 $14.0M Reduce -3.2%
XLRE SS Real Estate Select Sector 1.82% 299,072 $13.4M Reduce -2.4%
LLY Eli Lilly & Co. 1.62% 13,371 $11.8M Reduce -0.1%
SCHA Schwab US Small-Cap ETF 1.33% 189,448 $9.8M Reduce -1.8%
AAPL Apple Inc. 1.08% 33,842 $7.9M Reduce -6.6%
DAL Delta Air Lines Inc. 1.05% 151,901 $7.7M Reduce -1.9%
DNP DNP Select Income Fund Inc. 1.03% 754,877 $7.6M Reduce -11.9%
SCZ iShares MSCI Eafe Small-Cap 0.97% 104,584 $7.1M Reduce -18.9%
JPST JPMorgan Ultra-Short Income 0.89% 127,771 $6.5M Add +32.0%
AMZN Amazon.com Inc. 0.71% 27,944 $5.2M Reduce -2.8%
XBI SS SPDR S&P Biotech ETF 0.71% 52,605 $5.2M Reduce -5.7%
VTI VG Morningstar TS MKT ETF-US 0.61% 15,821 $4.5M Reduce -8.6%
EFA iShares MSCI Eafe ETF 0.43% 37,549 $3.1M Reduce -1.4%
VWO Vanguard Ftse Emerging Marke 0.42% 63,596 $3.0M Reduce -3.4%
GOOGL Alphabet Inc. Class A 0.41% 18,033 $3.0M Reduce -1.9%
SCHF Schwab Intl Equity ETF 0.40% 70,869 $2.9M Add +0.5%
IVV iShares Core S&P 500 ETF 0.38% 4,847 $2.8M Reduce -4.2%
HD Home Depot Inc. 0.36% 6,481 $2.6M Reduce -1.9%
NVDA Nvidia Corp. 0.32% 19,399 $2.4M Add +3.6%
XAR SS SPDR S&P Aerospace Def 0.32% 14,935 $2.3M Reduce -5.2%
RWR SS SPDR Dow Jones REIT ETF 0.31% 21,558 $2.3M Reduce -0.8%
DFAC Dimensional US Core Equity 2 0.31% 66,201 $2.3M No change
FTSL First Trust Senior Loan ETF 0.30% 48,566 $2.2M Reduce -9.9%
ARKK ARK Innovation ETF 0.30% 45,869 $2.2M Reduce -20.4%
MSFT Microsoft Corp. 0.26% 4,484 $1.9M Reduce -7.3%
SCHP Schwab U.S. Tips ETF 0.26% 35,922 $1.9M Reduce -6.3%
SCHX Schwab US Large-Cap ETF 0.24% 26,424 $1.8M Add +13.4%
IWN iShares Russell 2000 Value E 0.24% 10,497 $1.8M Reduce -3.7%
META Meta Platforms Inc. Class A 0.24% 3,047 $1.7M Reduce -3.3%
WELL Welltower Inc. 0.24% 13,546 $1.7M Reduce -0.5%
RDVY First Trust Rising Dividend 0.21% 26,134 $1.5M Add +0.6%
IWD iShares Russell 1000 Value E 0.21% 8,072 $1.5M Reduce -1.5%
EMB iShares JP Morgan Usd Emergi 0.21% 16,198 $1.5M Reduce -4.5%
RSPT Invesco S&P 500 Equal Weight 0.20% 39,623 $1.5M Reduce -6.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.20% 2,512 $1.4M Add +11.1%
SCCO Southern Copper Corp. 0.19% 11,803 $1.4M Add +0.7%
TIP iShares Tips Bond ETF 0.16% 10,432 $1.2M Reduce -12.0%
TSLA Tesla Inc. 0.16% 4,347 $1.1M Reduce -4.0%
RSP Invesco S&P 500 Equal Weight 0.15% 6,199 $1.1M Reduce -11.9%
IWM iShares Russell 2000 ETF 0.15% 4,903 $1.1M Reduce -1.3%
KO The Coca-Cola Co. 0.14% 13,970 $1.0M Add +0.2%
XLF SS Financial Select Sector 0.13% 20,626 $935K Reduce -1.2%
VNQ Vanguard Real Estate ETF 0.13% 9,575 $933K Reduce -7.6%
GE General Electric filed as GE AEROSPACE 0.12% 4,768 $899K Add +0.1%
IVW iShares S&P 500 Growth ETF 0.12% 8,807 $843K Reduce -5.3%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.11% 9,842 $790K Reduce -7.4%
EFV iShares MSCI Eafe Value ETF 0.11% 13,504 $777K Reduce -4.0%
IYH iShares U.S. Healthcare ETF 0.10% 11,672 $759K Reduce -13.7%
BNDX Vanguard Total Intl Bond ETF 0.10% 14,389 $724K Reduce -18.6%
IGSB iShares 1-5Y Inv Grade Corp. 0.09% 12,760 $672K Reduce -3.9%
SMH Vaneck Semiconductor ETF 0.09% 2,657 $652K Reduce -3.6%
JEPI JPMorgan Equity Premium Inco 0.08% 10,401 $619K Reduce -12.3%
MUB iShares National Muni Bond E 0.08% 5,588 $607K Reduce -15.9%
REZ Ishars Res and Multi Reales 0.08% 6,703 $595K Reduce -2.0%
XLK SS Technology Select Sector 0.08% 2,529 $571K No change
IEF iShares 7-10 Year Treasury B 0.08% 5,674 $557K Add +0.8%
DFUV Dimensional US Marketwide Va 0.07% 13,169 $549K Add +0.2%
UPRO Proshares Ultrapro S&P 500 0.07% 6,093 $525K No change
GOOG Alphabet Inc. Class C 0.07% 3,097 $518K Reduce -9.6%
SPYM Ste STR SPDR PT S&P 500 ETF 0.07% 7,618 $514K Add +59.7%
JNJ Johnson & Johnson 0.07% 3,169 $514K Reduce -1.3%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.07% 5,322 $512K Reduce -2.7%
XSLV Invesco S&P Smallcap Low Vol 0.07% 10,576 $509K Reduce -2.2%
BABA Alibaba Group Holding-SP ADR 0.07% 4,617 $490K Reduce -6.1%
CGCP Cap Group Core Plus Income 0.07% 20,711 $479K Reduce -9.5%
IEMG iShares Core MSCI Emerging 0.07% 8,321 $478K Reduce -9.8%
XLI SS Industrial Select Sector 0.06% 3,499 $474K Reduce -2.9%
XMMO Invesco S&P Midcap Momentum 0.06% 3,848 $463K No change
SCHG Schwab US Large-Cap Growth 0.06% 4,281 $446K Add +3.3%
ABBV Abbvie Inc. 0.06% 2,240 $442K Reduce -4.1%
CGMU Cap Group Municipal Income 0.06% 16,077 $441K Add +49.7%
FTSM First Trust Enh Short Mat FD 0.06% 7,109 $426K Add +1.0%
UNH Unitedhealth Group Inc. 0.06% 717 $419K Reduce -1.4%
SO The Southern Co. 0.06% 4,582 $413K Reduce -20.1%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.06% 5,105 $412K Add +4.3%
VGIT Vanguard Intermediate-Term T 0.06% 6,672 $403K Reduce -0.1%
UBER Uber Technologies Inc. 0.05% 5,246 $394K Reduce -1.9%
ORCL Oracle Corp. 0.05% 2,302 $392K Add +0.1%
JPM JPMorgan Chase & Co. 0.05% 1,848 $390K Reduce -5.1%
FCVT First Trust Ssi Strategi ETF 0.05% 10,830 $387K Reduce -1.6%
MGM MGM Resorts International 0.05% 9,859 $385K Reduce -4.8%
VTEB Vanguard Tax-Exempt Bond ETF 0.05% 7,011 $358K Reduce -6.2%
QQQM Invesco Nasdaq 100 ETF 0.05% 1,773 $356K Reduce -1.6%
FBT First Trust Nyse Arca Biotec 0.05% 2,058 $354K No change
CSCO Cisco Systems Inc. 0.05% 6,585 $350K Add +1.6%
DFAS Dimensional US Small Cap ETF 0.05% 5,255 $341K Add +0.2%
RCL Royal Caribbean Cruises Ltd. 0.05% 1,900 $337K Reduce -11.6%
BA The Boeing Co. 0.05% 2,214 $337K Reduce -9.2%
SCHB Schwab US Broad Market ETF 0.05% 5,023 $334K Add +0.5%
PG The Procter & Gamble Co. 0.05% 1,914 $332K Reduce -6.3%
WY Weyerhaeuser Co. 0.04% 9,588 $325K Add +0.3%
SBUX Starbucks Corp. 0.04% 3,306 $322K Reduce -4.3%
DFAX Dimensional World Ex US Core 0.04% 11,928 $322K No change
AFL Aflac Inc. 0.04% 2,868 $321K Add +2.2%
AMD Advanced Micro Devices 0.04% 1,947 $319K Add +19.1%
XOM Exxon Mobil Corp. 0.04% 2,701 $317K Reduce -8.5%
XHB SS SPDR S&P Homebldrs ETF 0.04% 2,531 $315K Add +3.6%
VZ Verizon Communications Inc. 0.04% 6,946 $312K Add +3.3%
SCHM Schwab US Mid Cap ETF 0.04% 3,710 $308K Add +10.5%
AGG iShares Core U.S. Aggregate 0.04% 2,979 $302K Add +3.3%
PEP Pepsico Inc. 0.04% 1,748 $297K Add +1.9%
DDOG Datadog Inc. Class A 0.04% 2,500 $288K Reduce -7.8%
GEV GE Vernova Inc. 0.04% 1,119 $285K New
SDVY First Trust Smid Cap Rising 0.04% 7,355 $268K New
SPSM SS SPDR P S&P 600 Small Cap 0.04% 5,738 $261K New
AMGN Amgen Inc. 0.04% 806 $260K Reduce -46.6%
IJS iShares S&P Small-Cap 600 Va 0.04% 2,387 $257K Reduce -11.7%
CCL Carnival Corp. 0.03% 13,724 $254K No change
DVY iShares Select Dividend ETF 0.03% 1,831 $247K Add +0.1%
CRMD Cormedix Inc. 0.03% 30,527 $247K No change
FAST Fastenal Co. 0.03% 3,427 $245K No change
VOO Vanguard S&P 500 ETF 0.03% 459 $242K Add +1.6%
XLE SS Energy Select Sector 0.03% 2,759 $242K Reduce -18.5%
FEMS First Trust Emerging Markets 0.03% 5,668 $233K Add +0.2%
AXP American Express Co. 0.03% 846 $229K Reduce -6.3%
IXUS iShares Core Intl Stock ETF 0.03% 3,128 $227K Add +4.5%
MRK Merck & Co. Inc. 0.03% 1,980 $225K Add +0.5%
CRWD CrowdStrike Holdings Inc. Class A 0.03% 780 $219K Add +10.9%
RACE Ferrari NV 0.03% 455 $214K New
VGT Vanguard Info Tech ETF 0.03% 364 $214K No change
DFUS Dimensional US Eq MKT ETF 0.03% 3,372 $210K New
OEF iShares S&P 100 ETF 0.03% 745 $206K New
CVX Chevron Corp. 0.03% 1,375 $202K Add +2.9%
ADP Automatic Data Processing 0.03% 729 $202K New
ET Energy Transfer LP 0.03% 11,629 $187K Add +0.1%
AMARIN CORP PLC 0.01% 116,382 $73K Reduce -7.9%
CIK UBS Asset Management Income filed as CREDIT SUISSE ASSET MGMT INC 0.00% 11,425 $35K No change
UP Wheels Up Experience Inc. 0.00% 10,000 $24K No change

Portfolio Sells Q2 2024 → Q3 2024

QQQ Invesco QQQ Trust Series 1 Reduce -2.5% 8.15% −0.40
FIXD First Trust Smith Opportunis Reduce -11.6% 1.98% −0.24
SCZ iShares MSCI Eafe Small-Cap Reduce -18.9% 0.97% −0.16
VCSH Vanguard S/T Corp. Bond ETF Reduce -1.9% 4.38% −0.14
LLY Eli Lilly & Co. Reduce -0.1% 1.62% −0.11
LMBS First Trust Low Duration Opp Reduce -3.0% 2.38% −0.11
AMZN Amazon.com Inc. Reduce -2.8% 0.71% −0.08
GOOGL Alphabet Inc. Class A Reduce -1.9% 0.41% −0.07
MA Mastercard Inc. Class A Sold out 0.00% −0.06
ARKK ARK Innovation ETF Reduce -20.4% 0.30% −0.06
VOOG Vanguard S&P 500 Growth ETF Sold out 0.00% −0.05
VTI VG Morningstar TS MKT ETF-US Reduce -8.6% 0.61% −0.05
FTSL First Trust Senior Loan ETF Reduce -9.9% 0.30% −0.05
MSFT Microsoft Corp. Reduce -7.3% 0.26% −0.04
VTV Vanguard Mrngstr Val ETF-Aui Sold out 0.00% −0.04
WM Waste Management Inc. Sold out 0.00% −0.03
QCOM Qualcomm Inc. Sold out 0.00% −0.03
AMGN Amgen Inc. Reduce -46.6% 0.04% −0.03
ANGL Vaneck Fallen Angel High YLD Reduce -1.2% 2.00% −0.03
XBI SS SPDR S&P Biotech ETF Reduce -5.7% 0.71% −0.03
BNDX Vanguard Total Intl Bond ETF Reduce -18.6% 0.10% −0.02
TIP iShares Tips Bond ETF Reduce -12.0% 0.16% −0.02
F Ford Motor Co. Sold out 0.00% −0.02
SCHP Schwab U.S. Tips ETF Reduce -6.3% 0.26% −0.02
IJH iShares Core S&P Midcap ETF Reduce -3.2% 1.91% −0.02
CIBR First Trust Nasdaq Cybersecu Reduce -1.7% 1.98% −0.02
GOOG Alphabet Inc. Class C Reduce -9.6% 0.07% −0.02
XLV SS Health Care Select Sector Reduce -1.9% 3.19% −0.02
MUB iShares National Muni Bond E Reduce -15.9% 0.08% −0.02
RSPT Invesco S&P 500 Equal Weight Reduce -6.7% 0.20% −0.02
BA The Boeing Co. Reduce -9.2% 0.05% −0.02
IYH iShares U.S. Healthcare ETF Reduce -13.7% 0.10% −0.01
SMH Vaneck Semiconductor ETF Reduce -3.6% 0.09% −0.01
MGM MGM Resorts International Reduce -4.8% 0.05% −0.01
RSP Invesco S&P 500 Equal Weight Reduce -11.9% 0.15% −0.01
IVV iShares Core S&P 500 ETF Reduce -4.2% 0.38% −0.01
JEPI JPMorgan Equity Premium Inco Reduce -12.3% 0.08% −0.01
XLE SS Energy Select Sector Reduce -18.5% 0.03% −0.01
DDOG Datadog Inc. Class A Reduce -7.8% 0.04% −0.01
AAPL Apple Inc. Reduce -6.6% 1.08% −0.01
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Reduce -7.4% 0.11% −0.01
IVW iShares S&P 500 Growth ETF Reduce -5.3% 0.12% −0.01
DIS The Walt Disney Co. Reduce -2.7% 0.07% −0.01
VCIT Vanguard Int-Term Corporate Reduce -0.7% 3.98% −0.01
CGCP Cap Group Core Plus Income Reduce -9.5% 0.07% −0.01
SO The Southern Co. Reduce -20.1% 0.06% −0.01
EMB iShares JP Morgan Usd Emergi Reduce -4.5% 0.21% −0.01
XOM Exxon Mobil Corp. Reduce -8.5% 0.04% −0.01
IEMG iShares Core MSCI Emerging Reduce -9.8% 0.07% −0.01
IGSB iShares 1-5Y Inv Grade Corp. Reduce -3.9% 0.09% −0.01

Portfolio Buys Q2 2024 → Q3 2024

JPST JPMorgan Ultra-Short Income Add +32.0% 0.89% +0.19
CGCB Cap Group Core Bond Add +5.6% 3.22% +0.18
GEV GE Vernova Inc. New 0.04% +0.04
SDVY First Trust Smid Cap Rising New 0.04% +0.04
SPSM SS SPDR P S&P 600 Small Cap New 0.04% +0.04
SCHX Schwab US Large-Cap ETF Add +13.4% 0.24% +0.03
RACE Ferrari NV New 0.03% +0.03
DFUS Dimensional US Eq MKT ETF New 0.03% +0.03
OEF iShares S&P 100 ETF New 0.03% +0.03
ADP Automatic Data Processing New 0.03% +0.03
SPYM Ste STR SPDR PT S&P 500 ETF Add +59.7% 0.07% +0.03
SPY SS SPDR S&P 500 ETF Trust-US Add +11.1% 0.20% +0.02
CGMU Cap Group Municipal Income Add +49.7% 0.06% +0.02
GE General Electric Add +0.1% 0.12% +0.01
SCHF Schwab Intl Equity ETF Add +0.5% 0.40% +0.01
KO The Coca-Cola Co. Add +0.2% 0.14% +0.01
XLU St Sr Utl SL SE SPDR ETF-Usd Add +4.3% 0.06% +0.01
RDVY First Trust Rising Dividend Add +0.6% 0.21% +0.01
AFL Aflac Inc. Add +2.2% 0.04% +0.01
XHB SS SPDR S&P Homebldrs ETF Add +3.6% 0.04% +0.01
ORCL Oracle Corp. Add +0.1% 0.05% +0.01
SCCO Southern Copper Corp. Add +0.7% 0.19% +0.01
AMD Advanced Micro Devices Add +19.1% 0.04% +0.01
WY Weyerhaeuser Co. Add +0.3% 0.04% +0.01
SCHM Schwab US Mid Cap ETF Add +10.5% 0.04% +0.00
CSCO Cisco Systems Inc. Add +1.6% 0.05% +0.00
VZ Verizon Communications Inc. Add +3.3% 0.04% +0.00
DVY iShares Select Dividend ETF Add +0.1% 0.03% +0.00
IXUS iShares Core Intl Stock ETF Add +4.5% 0.03% +0.00
DFAS Dimensional US Small Cap ETF Add +0.2% 0.05% +0.00
DFUV Dimensional US Marketwide Va Add +0.2% 0.07% +0.00
SCHG Schwab US Large-Cap Growth Add +3.3% 0.06% +0.00
AGG iShares Core U.S. Aggregate Add +3.3% 0.04% +0.00
IEF iShares 7-10 Year Treasury B Add +0.8% 0.08% +0.00
SCHB Schwab US Broad Market ETF Add +0.5% 0.05% +0.00
VOO Vanguard S&P 500 ETF Add +1.6% 0.03% +0.00
PEP Pepsico Inc. Add +1.9% 0.04% +0.00
FEMS First Trust Emerging Markets Add +0.2% 0.03% −0.00
ET Energy Transfer LP Add +0.1% 0.03% −0.00
FTSM First Trust Enh Short Mat FD Add +1.0% 0.06% −0.00
CVX Chevron Corp. Add +2.9% 0.03% −0.00
MRK Merck & Co. Inc. Add +0.5% 0.03% −0.00
NVDA Nvidia Corp. Add +3.6% 0.32% −0.01
CRWD CrowdStrike Holdings Inc. Class A Add +10.9% 0.03% −0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 169$831.1MQQQ, VIGI, IWB, VBK, BRK.B
Q1 2026 159$749.5MQQQ, SCHD, VIGI, IWB, BRK.B
Q4 2025 160$774.7MQQQ, VIGI, IWB, BRK.B, VIG
Q3 2025 158$776.3MQQQ, BRK.B, IWB, VIGI, VIG
Q2 2025 161$716.0MQQQ, BRK.B, VIG, IWB, VIGI
Q1 2025 147$689.3MQQQ, BRK.B, VIG, IWB, VIGI
Q4 2024 150$709.6MQQQ, VIG, BRK.B, IWB, VBK
Q3 2024 146$732.5MQQQ, VIG, BRK.B, VIGI, IWB
Q2 2024 145$703.0MQQQ, VIG, BRK.B, IWB, VIGI
Q1 2024 151$709.8MQQQ, VIG, VBK, BRK.B, IWB