American Financial Advisors, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 25, 2024), American Financial Advisors, LLC reported 146 stock positions worth $732.5 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 8.1% of the portfolio, followed by Vanguard Dividend Apprec ETF (VIG, 5.8%) and Berkshire Hathaway Class B (BRK.B, 5.6%). Compared with Q2 2024, it opened 7 new positions, sold out of 6, added to 37 and reduced 90. The biggest buy was JPMorgan Ultra-Short Income (JPST, shares +32%) and the biggest sale Invesco QQQ Trust Series 1 (QQQ, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- Marietta, GA
- CIK
- 0001767898
- Portfolio Value
- $732.5M (Q3 2024)
- SEC Filing
- 0001767898-24-000004 ↗ filed Oct 25, 2024
Holdings Value
Holdings 146 stocks · $732.5M
| QQQ Invesco QQQ Trust Series 1 | 8.15% | 122,255 | $59.7M | Reduce -2.5% |
| VIG Vanguard Dividend Apprec ETF | 5.76% | 213,118 | $42.2M | Reduce -2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 5.63% | 89,589 | $41.2M | Reduce -2.1% |
| VIGI Vanguard Int Div App Indx FD | 5.30% | 439,647 | $38.8M | Reduce -2.2% |
| IWB iShares Russell 1000 ETF | 5.30% | 123,390 | $38.8M | Reduce -1.3% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 5.07% | 138,885 | $37.1M | Reduce -1.9% |
| FTCS First Trust Capital Strength | 4.85% | 391,190 | $35.5M | Reduce -2.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 4.38% | 403,588 | $32.1M | Reduce -1.9% |
| SCHD Schwab US DVD Equity ETF | 4.14% | 358,682 | $30.3M | Reduce -1.2% |
| VCIT Vanguard Int-Term Corporate | 3.98% | 348,379 | $29.2M | Reduce -0.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 3.36% | 93,169 | $24.6M | Reduce -1.4% |
| CGCB Cap Group Core Bond | 3.22% | 875,459 | $23.6M | Add +5.6% |
| XLV SS Health Care Select Sector | 3.19% | 151,899 | $23.4M | Reduce -1.9% |
| SLYV SS SPDR S&P 600 SC Val ETF | 3.18% | 268,222 | $23.3M | Reduce -2.3% |
| LMBS First Trust Low Duration Opp | 2.38% | 353,064 | $17.4M | Reduce -3.0% |
| ANGL Vaneck Fallen Angel High YLD | 2.00% | 497,181 | $14.6M | Reduce -1.2% |
| CIBR First Trust Nasdaq Cybersecu | 1.98% | 244,654 | $14.5M | Reduce -1.7% |
| FIXD First Trust Smith Opportunis | 1.98% | 320,170 | $14.5M | Reduce -11.6% |
| IJH iShares Core S&P Midcap ETF | 1.91% | 224,446 | $14.0M | Reduce -3.2% |
| XLRE SS Real Estate Select Sector | 1.82% | 299,072 | $13.4M | Reduce -2.4% |
| LLY Eli Lilly & Co. | 1.62% | 13,371 | $11.8M | Reduce -0.1% |
| SCHA Schwab US Small-Cap ETF | 1.33% | 189,448 | $9.8M | Reduce -1.8% |
| AAPL Apple Inc. | 1.08% | 33,842 | $7.9M | Reduce -6.6% |
| DAL Delta Air Lines Inc. | 1.05% | 151,901 | $7.7M | Reduce -1.9% |
| DNP DNP Select Income Fund Inc. | 1.03% | 754,877 | $7.6M | Reduce -11.9% |
| SCZ iShares MSCI Eafe Small-Cap | 0.97% | 104,584 | $7.1M | Reduce -18.9% |
| JPST JPMorgan Ultra-Short Income | 0.89% | 127,771 | $6.5M | Add +32.0% |
| AMZN Amazon.com Inc. | 0.71% | 27,944 | $5.2M | Reduce -2.8% |
| XBI SS SPDR S&P Biotech ETF | 0.71% | 52,605 | $5.2M | Reduce -5.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.61% | 15,821 | $4.5M | Reduce -8.6% |
| EFA iShares MSCI Eafe ETF | 0.43% | 37,549 | $3.1M | Reduce -1.4% |
| VWO Vanguard Ftse Emerging Marke | 0.42% | 63,596 | $3.0M | Reduce -3.4% |
| GOOGL Alphabet Inc. Class A | 0.41% | 18,033 | $3.0M | Reduce -1.9% |
| SCHF Schwab Intl Equity ETF | 0.40% | 70,869 | $2.9M | Add +0.5% |
| IVV iShares Core S&P 500 ETF | 0.38% | 4,847 | $2.8M | Reduce -4.2% |
| HD Home Depot Inc. | 0.36% | 6,481 | $2.6M | Reduce -1.9% |
| NVDA Nvidia Corp. | 0.32% | 19,399 | $2.4M | Add +3.6% |
| XAR SS SPDR S&P Aerospace Def | 0.32% | 14,935 | $2.3M | Reduce -5.2% |
| RWR SS SPDR Dow Jones REIT ETF | 0.31% | 21,558 | $2.3M | Reduce -0.8% |
| DFAC Dimensional US Core Equity 2 | 0.31% | 66,201 | $2.3M | No change |
| FTSL First Trust Senior Loan ETF | 0.30% | 48,566 | $2.2M | Reduce -9.9% |
| ARKK ARK Innovation ETF | 0.30% | 45,869 | $2.2M | Reduce -20.4% |
| MSFT Microsoft Corp. | 0.26% | 4,484 | $1.9M | Reduce -7.3% |
| SCHP Schwab U.S. Tips ETF | 0.26% | 35,922 | $1.9M | Reduce -6.3% |
| SCHX Schwab US Large-Cap ETF | 0.24% | 26,424 | $1.8M | Add +13.4% |
| IWN iShares Russell 2000 Value E | 0.24% | 10,497 | $1.8M | Reduce -3.7% |
| META Meta Platforms Inc. Class A | 0.24% | 3,047 | $1.7M | Reduce -3.3% |
| WELL Welltower Inc. | 0.24% | 13,546 | $1.7M | Reduce -0.5% |
| RDVY First Trust Rising Dividend | 0.21% | 26,134 | $1.5M | Add +0.6% |
| IWD iShares Russell 1000 Value E | 0.21% | 8,072 | $1.5M | Reduce -1.5% |
| EMB iShares JP Morgan Usd Emergi | 0.21% | 16,198 | $1.5M | Reduce -4.5% |
| RSPT Invesco S&P 500 Equal Weight | 0.20% | 39,623 | $1.5M | Reduce -6.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.20% | 2,512 | $1.4M | Add +11.1% |
| SCCO Southern Copper Corp. | 0.19% | 11,803 | $1.4M | Add +0.7% |
| TIP iShares Tips Bond ETF | 0.16% | 10,432 | $1.2M | Reduce -12.0% |
| TSLA Tesla Inc. | 0.16% | 4,347 | $1.1M | Reduce -4.0% |
| RSP Invesco S&P 500 Equal Weight | 0.15% | 6,199 | $1.1M | Reduce -11.9% |
| IWM iShares Russell 2000 ETF | 0.15% | 4,903 | $1.1M | Reduce -1.3% |
| KO The Coca-Cola Co. | 0.14% | 13,970 | $1.0M | Add +0.2% |
| XLF SS Financial Select Sector | 0.13% | 20,626 | $935K | Reduce -1.2% |
| VNQ Vanguard Real Estate ETF | 0.13% | 9,575 | $933K | Reduce -7.6% |
| GE General Electric filed as GE AEROSPACE | 0.12% | 4,768 | $899K | Add +0.1% |
| IVW iShares S&P 500 Growth ETF | 0.12% | 8,807 | $843K | Reduce -5.3% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 0.11% | 9,842 | $790K | Reduce -7.4% |
| EFV iShares MSCI Eafe Value ETF | 0.11% | 13,504 | $777K | Reduce -4.0% |
| IYH iShares U.S. Healthcare ETF | 0.10% | 11,672 | $759K | Reduce -13.7% |
| BNDX Vanguard Total Intl Bond ETF | 0.10% | 14,389 | $724K | Reduce -18.6% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.09% | 12,760 | $672K | Reduce -3.9% |
| SMH Vaneck Semiconductor ETF | 0.09% | 2,657 | $652K | Reduce -3.6% |
| JEPI JPMorgan Equity Premium Inco | 0.08% | 10,401 | $619K | Reduce -12.3% |
| MUB iShares National Muni Bond E | 0.08% | 5,588 | $607K | Reduce -15.9% |
| REZ Ishars Res and Multi Reales | 0.08% | 6,703 | $595K | Reduce -2.0% |
| XLK SS Technology Select Sector | 0.08% | 2,529 | $571K | No change |
| IEF iShares 7-10 Year Treasury B | 0.08% | 5,674 | $557K | Add +0.8% |
| DFUV Dimensional US Marketwide Va | 0.07% | 13,169 | $549K | Add +0.2% |
| UPRO Proshares Ultrapro S&P 500 | 0.07% | 6,093 | $525K | No change |
| GOOG Alphabet Inc. Class C | 0.07% | 3,097 | $518K | Reduce -9.6% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.07% | 7,618 | $514K | Add +59.7% |
| JNJ Johnson & Johnson | 0.07% | 3,169 | $514K | Reduce -1.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.07% | 5,322 | $512K | Reduce -2.7% |
| XSLV Invesco S&P Smallcap Low Vol | 0.07% | 10,576 | $509K | Reduce -2.2% |
| BABA Alibaba Group Holding-SP ADR | 0.07% | 4,617 | $490K | Reduce -6.1% |
| CGCP Cap Group Core Plus Income | 0.07% | 20,711 | $479K | Reduce -9.5% |
| IEMG iShares Core MSCI Emerging | 0.07% | 8,321 | $478K | Reduce -9.8% |
| XLI SS Industrial Select Sector | 0.06% | 3,499 | $474K | Reduce -2.9% |
| XMMO Invesco S&P Midcap Momentum | 0.06% | 3,848 | $463K | No change |
| SCHG Schwab US Large-Cap Growth | 0.06% | 4,281 | $446K | Add +3.3% |
| ABBV Abbvie Inc. | 0.06% | 2,240 | $442K | Reduce -4.1% |
| CGMU Cap Group Municipal Income | 0.06% | 16,077 | $441K | Add +49.7% |
| FTSM First Trust Enh Short Mat FD | 0.06% | 7,109 | $426K | Add +1.0% |
| UNH Unitedhealth Group Inc. | 0.06% | 717 | $419K | Reduce -1.4% |
| SO The Southern Co. | 0.06% | 4,582 | $413K | Reduce -20.1% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.06% | 5,105 | $412K | Add +4.3% |
| VGIT Vanguard Intermediate-Term T | 0.06% | 6,672 | $403K | Reduce -0.1% |
| UBER Uber Technologies Inc. | 0.05% | 5,246 | $394K | Reduce -1.9% |
| ORCL Oracle Corp. | 0.05% | 2,302 | $392K | Add +0.1% |
| JPM JPMorgan Chase & Co. | 0.05% | 1,848 | $390K | Reduce -5.1% |
| FCVT First Trust Ssi Strategi ETF | 0.05% | 10,830 | $387K | Reduce -1.6% |
| MGM MGM Resorts International | 0.05% | 9,859 | $385K | Reduce -4.8% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.05% | 7,011 | $358K | Reduce -6.2% |
Portfolio Sells Q2 2024 → Q3 2024
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.5% | 8.15% | −0.40 |
| FIXD First Trust Smith Opportunis | Reduce -11.6% | 1.98% | −0.24 |
| SCZ iShares MSCI Eafe Small-Cap | Reduce -18.9% | 0.97% | −0.16 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -1.9% | 4.38% | −0.14 |
| LLY Eli Lilly & Co. | Reduce -0.1% | 1.62% | −0.11 |
| LMBS First Trust Low Duration Opp | Reduce -3.0% | 2.38% | −0.11 |
| AMZN Amazon.com Inc. | Reduce -2.8% | 0.71% | −0.08 |
| GOOGL Alphabet Inc. Class A | Reduce -1.9% | 0.41% | −0.07 |
| MA Mastercard Inc. Class A | Sold out | 0.00% | −0.06 |
| ARKK ARK Innovation ETF | Reduce -20.4% | 0.30% | −0.06 |
| VOOG Vanguard S&P 500 Growth ETF | Sold out | 0.00% | −0.05 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -8.6% | 0.61% | −0.05 |
| FTSL First Trust Senior Loan ETF | Reduce -9.9% | 0.30% | −0.05 |
| MSFT Microsoft Corp. | Reduce -7.3% | 0.26% | −0.04 |
| VTV Vanguard Mrngstr Val ETF-Aui | Sold out | 0.00% | −0.04 |
| WM Waste Management Inc. | Sold out | 0.00% | −0.03 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.03 |
| AMGN Amgen Inc. | Reduce -46.6% | 0.04% | −0.03 |
| ANGL Vaneck Fallen Angel High YLD | Reduce -1.2% | 2.00% | −0.03 |
| XBI SS SPDR S&P Biotech ETF | Reduce -5.7% | 0.71% | −0.03 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -18.6% | 0.10% | −0.02 |
| TIP iShares Tips Bond ETF | Reduce -12.0% | 0.16% | −0.02 |
| F Ford Motor Co. | Sold out | 0.00% | −0.02 |
| SCHP Schwab U.S. Tips ETF | Reduce -6.3% | 0.26% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -3.2% | 1.91% | −0.02 |
| CIBR First Trust Nasdaq Cybersecu | Reduce -1.7% | 1.98% | −0.02 |
| GOOG Alphabet Inc. Class C | Reduce -9.6% | 0.07% | −0.02 |
| XLV SS Health Care Select Sector | Reduce -1.9% | 3.19% | −0.02 |
| MUB iShares National Muni Bond E | Reduce -15.9% | 0.08% | −0.02 |
| RSPT Invesco S&P 500 Equal Weight | Reduce -6.7% | 0.20% | −0.02 |
| BA The Boeing Co. | Reduce -9.2% | 0.05% | −0.02 |
| IYH iShares U.S. Healthcare ETF | Reduce -13.7% | 0.10% | −0.01 |
| SMH Vaneck Semiconductor ETF | Reduce -3.6% | 0.09% | −0.01 |
| MGM MGM Resorts International | Reduce -4.8% | 0.05% | −0.01 |
| RSP Invesco S&P 500 Equal Weight | Reduce -11.9% | 0.15% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -4.2% | 0.38% | −0.01 |
| JEPI JPMorgan Equity Premium Inco | Reduce -12.3% | 0.08% | −0.01 |
| XLE SS Energy Select Sector | Reduce -18.5% | 0.03% | −0.01 |
| DDOG Datadog Inc. Class A | Reduce -7.8% | 0.04% | −0.01 |
| AAPL Apple Inc. | Reduce -6.6% | 1.08% | −0.01 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Reduce -7.4% | 0.11% | −0.01 |
| IVW iShares S&P 500 Growth ETF | Reduce -5.3% | 0.12% | −0.01 |
| DIS The Walt Disney Co. | Reduce -2.7% | 0.07% | −0.01 |
| VCIT Vanguard Int-Term Corporate | Reduce -0.7% | 3.98% | −0.01 |
| CGCP Cap Group Core Plus Income | Reduce -9.5% | 0.07% | −0.01 |
| SO The Southern Co. | Reduce -20.1% | 0.06% | −0.01 |
| EMB iShares JP Morgan Usd Emergi | Reduce -4.5% | 0.21% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -8.5% | 0.04% | −0.01 |
| IEMG iShares Core MSCI Emerging | Reduce -9.8% | 0.07% | −0.01 |
| IGSB iShares 1-5Y Inv Grade Corp. | Reduce -3.9% | 0.09% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| JPST JPMorgan Ultra-Short Income | Add +32.0% | 0.89% | +0.19 |
| CGCB Cap Group Core Bond | Add +5.6% | 3.22% | +0.18 |
| GEV GE Vernova Inc. | New | 0.04% | +0.04 |
| SDVY First Trust Smid Cap Rising | New | 0.04% | +0.04 |
| SPSM SS SPDR P S&P 600 Small Cap | New | 0.04% | +0.04 |
| SCHX Schwab US Large-Cap ETF | Add +13.4% | 0.24% | +0.03 |
| RACE Ferrari NV | New | 0.03% | +0.03 |
| DFUS Dimensional US Eq MKT ETF | New | 0.03% | +0.03 |
| OEF iShares S&P 100 ETF | New | 0.03% | +0.03 |
| ADP Automatic Data Processing | New | 0.03% | +0.03 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +59.7% | 0.07% | +0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +11.1% | 0.20% | +0.02 |
| CGMU Cap Group Municipal Income | Add +49.7% | 0.06% | +0.02 |
| GE General Electric | Add +0.1% | 0.12% | +0.01 |
| SCHF Schwab Intl Equity ETF | Add +0.5% | 0.40% | +0.01 |
| KO The Coca-Cola Co. | Add +0.2% | 0.14% | +0.01 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +4.3% | 0.06% | +0.01 |
| RDVY First Trust Rising Dividend | Add +0.6% | 0.21% | +0.01 |
| AFL Aflac Inc. | Add +2.2% | 0.04% | +0.01 |
| XHB SS SPDR S&P Homebldrs ETF | Add +3.6% | 0.04% | +0.01 |
| ORCL Oracle Corp. | Add +0.1% | 0.05% | +0.01 |
| SCCO Southern Copper Corp. | Add +0.7% | 0.19% | +0.01 |
| AMD Advanced Micro Devices | Add +19.1% | 0.04% | +0.01 |
| WY Weyerhaeuser Co. | Add +0.3% | 0.04% | +0.01 |
| SCHM Schwab US Mid Cap ETF | Add +10.5% | 0.04% | +0.00 |
| CSCO Cisco Systems Inc. | Add +1.6% | 0.05% | +0.00 |
| VZ Verizon Communications Inc. | Add +3.3% | 0.04% | +0.00 |
| DVY iShares Select Dividend ETF | Add +0.1% | 0.03% | +0.00 |
| IXUS iShares Core Intl Stock ETF | Add +4.5% | 0.03% | +0.00 |
| DFAS Dimensional US Small Cap ETF | Add +0.2% | 0.05% | +0.00 |
| DFUV Dimensional US Marketwide Va | Add +0.2% | 0.07% | +0.00 |
| SCHG Schwab US Large-Cap Growth | Add +3.3% | 0.06% | +0.00 |
| AGG iShares Core U.S. Aggregate | Add +3.3% | 0.04% | +0.00 |
| IEF iShares 7-10 Year Treasury B | Add +0.8% | 0.08% | +0.00 |
| SCHB Schwab US Broad Market ETF | Add +0.5% | 0.05% | +0.00 |
| VOO Vanguard S&P 500 ETF | Add +1.6% | 0.03% | +0.00 |
| PEP Pepsico Inc. | Add +1.9% | 0.04% | +0.00 |
| FEMS First Trust Emerging Markets | Add +0.2% | 0.03% | −0.00 |
| ET Energy Transfer LP | Add +0.1% | 0.03% | −0.00 |
| FTSM First Trust Enh Short Mat FD | Add +1.0% | 0.06% | −0.00 |
| CVX Chevron Corp. | Add +2.9% | 0.03% | −0.00 |
| MRK Merck & Co. Inc. | Add +0.5% | 0.03% | −0.00 |
| NVDA Nvidia Corp. | Add +3.6% | 0.32% | −0.01 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +10.9% | 0.03% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 169 | $831.1M | QQQ, VIGI, IWB, VBK, BRK.B |
| Q1 2026 | 159 | $749.5M | QQQ, SCHD, VIGI, IWB, BRK.B |
| Q4 2025 | 160 | $774.7M | QQQ, VIGI, IWB, BRK.B, VIG |
| Q3 2025 | 158 | $776.3M | QQQ, BRK.B, IWB, VIGI, VIG |
| Q2 2025 | 161 | $716.0M | QQQ, BRK.B, VIG, IWB, VIGI |
| Q1 2025 | 147 | $689.3M | QQQ, BRK.B, VIG, IWB, VIGI |
| Q4 2024 | 150 | $709.6M | QQQ, VIG, BRK.B, IWB, VBK |
| Q3 2024 | 146 | $732.5M | QQQ, VIG, BRK.B, VIGI, IWB |
| Q2 2024 | 145 | $703.0M | QQQ, VIG, BRK.B, IWB, VIGI |
| Q1 2024 | 151 | $709.8M | QQQ, VIG, VBK, BRK.B, IWB |