Argus Investors' Counsel, Inc.

Name: ARGUS INVESTORS' COUNSEL, INC. 13F holdings, Q1 2024
Creator: ARGUS INVESTORS' COUNSEL, INC.
Published: 2024-04-25

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 25, 2024), Argus Investors' Counsel, Inc. reported 108 stock positions worth $162.9 million. Its top holding was Nvidia (NVDA) at 4.1% of the portfolio, followed by Eli Lilly (LLY, 3.6%) and Costco Wholesale (COST, 3.3%). Compared with Q4 2023, it opened 16 new positions, sold out of 6, added to 20 and reduced 66. The biggest buy was Trane Technologies (TT, shares +358%) and the biggest sale Union Pacific (UNP, shares −48%).

Most Recent 13F: Q2 2026
Location: NEW YORK, NY
CIK: 0000007195
Portfolio Value: $162.9M (Q1 2024)
SEC Filing: 0000007195-24-000003 ↗ filed Apr 25, 2024

Holdings Value

Holdings 108 stocks · $162.9M


NVDA Nvidia Corp.	4.10%	7,383	$6.7M	Reduce -40.0%
LLY Eli Lilly & Co.	3.62%	7,581	$5.9M	Add +10.8%
COST Costco Wholesale Corp.	3.31%	7,357	$5.4M	Reduce -4.5%
AAPL Apple Inc.	2.89%	27,432	$4.7M	Add +0.5%
JPM JPMorgan Chase & Co.	2.66%	21,657	$4.3M	Reduce -12.2%
GOOGL Alphabet Inc. Class A	2.52%	27,211	$4.1M	Reduce -5.0%
MSFT Microsoft Corp.	2.31%	8,930	$3.8M	Reduce -3.3%
BLK BlackRock Finance Inc.	2.18%	4,256	$3.5M	Reduce -5.2%
ODFL Old Dominion Freight Line	2.13%	15,798	$3.5M	Reduce -1.1%
AMZN Amazon.com Inc.	2.03%	18,298	$3.3M	Reduce -6.8%
V Visa Inc. Class A	1.97%	11,472	$3.2M	Reduce -8.5%
META Meta Platforms Inc. Class A	1.77%	5,933	$2.9M	Add +4.0%
TT Trane Technologies PLC	1.76%	9,546	$2.9M	Add +357.6%
MCD McDonald's Corp.	1.72%	9,916	$2.8M	Reduce -8.6%
ADBE Adobe Inc.	1.71%	5,530	$2.8M	Add +2.7%
SYK Stryker Corp.	1.55%	7,044	$2.5M	Reduce -12.8%
ADI Analog Devices Inc.	1.51%	12,441	$2.5M	Reduce -0.6%
HD Home Depot Inc.	1.46%	6,186	$2.4M	Reduce -8.1%
MCK McKesson Corp.	1.42%	4,295	$2.3M	Add +123.1%
AXP American Express Co.	1.41%	10,082	$2.3M	Reduce -12.1%
XOM Exxon Mobil Corp.	1.32%	18,566	$2.2M	Reduce -9.2%
SPGI S&P Global Inc.	1.31%	5,009	$2.1M	Reduce -0.3%
AVGO Broadcom Inc.	1.28%	1,569	$2.1M	Reduce -30.8%
URI United Rentals Inc.	1.25%	2,819	$2.0M	Add +0.8%
ADP Automatic Data Processing	1.23%	8,008	$2.0M	Reduce -9.7%
SCHW Schwab (charles) Corp.	1.20%	26,935	$1.9M	Add +0.8%
NFLX Netflix Inc.	1.12%	3,016	$1.8M	Reduce -25.7%
PWR Quanta Services Inc.	1.12%	6,997	$1.8M	Reduce -0.3%
TMO Thermo Fisher Scientific Inc.	1.07%	3,004	$1.7M	Reduce -0.1%
NUE Nucor Corp.	1.06%	8,721	$1.7M	Reduce -11.7%
AMAT Applied Materials Inc.	1.04%	8,238	$1.7M	Reduce -0.4%
MAR Marriott International Class A	1.02%	6,587	$1.7M	Reduce -14.9%
TJX TJX Companies Inc. filed as TJX COS INC NEW	1.02%	16,340	$1.7M	Reduce -15.2%
ADSK Autodesk Inc.	0.99%	6,209	$1.6M	Reduce -0.4%
AMGN Amgen Inc.	0.98%	5,638	$1.6M	Reduce -10.3%
CAT Caterpillar Inc.	0.98%	4,355	$1.6M	Reduce -34.0%
EMR Emerson Electric Co.	0.97%	13,910	$1.6M	Reduce -16.4%
JNJ Johnson & Johnson	0.97%	9,964	$1.6M	Add +6.1%
WMT Walmart Inc.	0.96%	26,099	$1.6M	Reduce -12.5%
VZ Verizon Communications Inc.	0.94%	36,542	$1.5M	Reduce -3.4%
UNP Union Pacific Corp.	0.94%	6,209	$1.5M	Reduce -48.3%
PEP Pepsico Inc.	0.93%	8,636	$1.5M	Reduce -0.9%
PG The Procter & Gamble Co.	0.92%	9,244	$1.5M	Reduce -7.0%
NEE Nextera Energy Inc.	0.92%	23,386	$1.5M	Reduce -20.0%
ITW Illinois Tool Works	0.91%	5,526	$1.5M	Reduce -16.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.91%	12,060	$1.5M	Reduce -18.3%
GD General Dynamics Corp.	0.89%	5,151	$1.5M	Reduce -16.3%
MS Morgan Stanley	0.88%	15,280	$1.4M	Reduce -16.0%
USB US Bancorp	0.88%	32,108	$1.4M	Reduce -13.0%
AMT American Tower Corp.	0.88%	7,230	$1.4M	Reduce -7.3%
APD Air Products & Chemicals Inc.	0.88%	5,885	$1.4M	Add +8.1%
REGN Regeneron Pharmaceuticals	0.87%	1,465	$1.4M	New
ZTS Zoetis Inc.	0.86%	8,299	$1.4M	Reduce -15.0%
TXN Texas Instruments Inc.	0.85%	7,979	$1.4M	Reduce -8.4%
WFC Wells Fargo & Co.	0.83%	23,286	$1.3M	Reduce -0.4%
IP International Paper Co.	0.82%	34,290	$1.3M	Reduce -15.1%
PFE Pfizer Inc.	0.81%	47,440	$1.3M	Add +9.5%
CSCO Cisco Systems Inc.	0.81%	26,339	$1.3M	Reduce -10.3%
NOC Northrop Grumman Corp.	0.80%	2,707	$1.3M	Reduce -0.2%
ABT Abbott Laboratories	0.78%	11,185	$1.3M	Reduce -8.9%
CVX Chevron Corp.	0.78%	8,043	$1.3M	Add +7.0%
INTC Intel Corp.	0.76%	28,010	$1.2M	Reduce -10.5%
GLW Corning Inc.	0.71%	35,035	$1.2M	Reduce -16.2%
BDX Becton Dickinson and Co.	0.71%	4,660	$1.2M	Reduce -16.2%
CRM Salesforce Inc.	0.70%	3,777	$1.1M	Add +1.2%
MCHP Microchip Technology Inc.	0.68%	12,348	$1.1M	Reduce -27.9%
IWF iShares Russell 1000 Growth	0.64%	3,092	$1.0M	Reduce -0.2%
MA Mastercard Inc. Class A	0.62%	2,096	$1.0M	Add +13.6%
XONE Bondbloxx BBG 1 Dur US Treas	0.59%	19,219	$954K	New
VEA Vanguard Ftse Developed ETF	0.57%	18,590	$933K	New
UNH Unitedhealth Group Inc.	0.54%	1,770	$876K	Add +6.5%
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO	0.47%	3,049	$762K	Add +2.2%
INTU Intuit Inc.	0.42%	1,058	$687K	Reduce -1.1%
CTAS Cintas Corp.	0.42%	994	$683K	Reduce -1.2%
KLAC KLA Corp.	0.42%	969	$677K	New
COP Conocophillips	0.39%	4,938	$628K	New
FAST Fastenal Co.	0.36%	7,585	$585K	Reduce -1.1%
BSV Vanguard Short-Term Bond ETF	0.35%	7,443	$571K	Reduce -24.7%
HCA HCA Healthcare Inc.	0.35%	1,710	$570K	Reduce -1.0%
NDAQ Nasdaq Inc.	0.35%	8,924	$563K	Reduce -1.2%
VCIT Vanguard Int-Term Corporate	0.33%	6,701	$539K	No change
PH Parker Hannifin Corp.	0.33%	956	$531K	New
IVV iShares Core S&P 500 ETF	0.32%	998	$525K	Add +66.9%
PGX Invesco Preferred ETF	0.29%	40,289	$479K	No change
RJF Raymond James Financial Inc.	0.29%	3,681	$473K	Reduce -1.0%
FLOT iShares Floating Rate Bond E	0.29%	9,209	$470K	Add +0.1%
ROP Roper Technologies Inc.	0.28%	799	$448K	Reduce -1.6%
XHLF Bondbloxx BBG 6 MTH US Treas	0.27%	8,852	$445K	New
DUK Duke Energy Corp.	0.26%	4,338	$420K	Reduce -20.7%
DRI Darden Restaurants Inc.	0.24%	2,368	$396K	Reduce -0.7%
BMI Badger Meter Inc.	0.23%	2,292	$371K	No change
IWM iShares Russell 2000 ETF	0.22%	1,726	$363K	Reduce -9.6%
SCHD Schwab US DVD Equity ETF	0.22%	4,493	$362K	Add +0.5%
VB Vanguard Most SM-Cap ETF-Usd	0.21%	1,480	$338K	New
CMG Chipotle Mexican Grill Inc.	0.20%	111	$323K	Add +9.9%
ANET Arista Networks Inc.	0.18%	1,030	$299K	No change
IEMG iShares Core MSCI Emerging	0.18%	5,720	$295K	New
IJK iShares S&P Mid-Cap 400 Grow	0.18%	3,200	$292K	New
BIL SS SPDR BB 1-3M T-Bill ETF	0.18%	3,120	$286K	New
EFA iShares MSCI Eafe ETF	0.17%	3,522	$281K	Reduce -3.5%

Show all 108 holdings

Portfolio Sells Q4 2023 → Q1 2024


UNP Union Pacific Corp.	Reduce -48.3%	0.94%	−0.96
ADM Archer-Daniels-Midland Co.	Sold out	0.00%	−0.94
PYPL PayPal Holdings Inc.	Sold out	0.00%	−0.76
HOLX Hologic Inc.	Sold out	0.00%	−0.55
DHR Danaher Corp.	Sold out	0.00%	−0.43
LMT Lockheed Martin Corp.	Sold out	0.00%	−0.39
ZTS Zoetis Inc.	Reduce -15.0%	0.86%	−0.38
MCD McDonald's Corp.	Reduce -8.6%	1.72%	−0.35
AVGO Broadcom Inc.	Reduce -30.8%	1.28%	−0.35
MCHP Microchip Technology Inc.	Reduce -27.9%	0.68%	−0.31
CAT Caterpillar Inc.	Reduce -34.0%	0.98%	−0.27
INTC Intel Corp.	Reduce -10.5%	0.76%	−0.25
NEE Nextera Energy Inc.	Reduce -20.0%	0.92%	−0.22
STIP iShares 0-5 Year Tips Bond E	Sold out	0.00%	−0.21
MS Morgan Stanley	Reduce -16.0%	0.88%	−0.21
AMT American Tower Corp.	Reduce -7.3%	0.88%	−0.20
ITW Illinois Tool Works	Reduce -16.0%	0.91%	−0.20
AMGN Amgen Inc.	Reduce -10.3%	0.98%	−0.18
BDX Becton Dickinson and Co.	Reduce -16.2%	0.71%	−0.16
BLK BlackRock Finance Inc.	Reduce -5.2%	2.18%	−0.16
CSCO Cisco Systems Inc.	Reduce -10.3%	0.81%	−0.15
USB US Bancorp	Reduce -13.0%	0.88%	−0.14
NFLX Netflix Inc.	Reduce -25.7%	1.12%	−0.14
TJX TJX Companies Inc.	Reduce -15.2%	1.02%	−0.14
BSV Vanguard Short-Term Bond ETF	Reduce -24.7%	0.35%	−0.14
GD General Dynamics Corp.	Reduce -16.3%	0.89%	−0.13
V Visa Inc. Class A	Reduce -8.5%	1.97%	−0.13
IP International Paper Co.	Reduce -15.1%	0.82%	−0.12
SPGI S&P Global Inc.	Reduce -0.3%	1.31%	−0.11
GLW Corning Inc.	Reduce -16.2%	0.71%	−0.11
MAR Marriott International Class A	Reduce -14.9%	1.02%	−0.10
TXN Texas Instruments Inc.	Reduce -8.4%	0.85%	−0.10
ADP Automatic Data Processing	Reduce -9.7%	1.23%	−0.10
ABT Abbott Laboratories	Reduce -8.9%	0.78%	−0.09
ADI Analog Devices Inc.	Reduce -0.6%	1.51%	−0.08
DUK Duke Energy Corp.	Reduce -20.7%	0.26%	−0.08
EMR Emerson Electric Co.	Reduce -16.4%	0.97%	−0.07
GOOGL Alphabet Inc. Class A	Reduce -5.0%	2.52%	−0.05
NUE Nucor Corp.	Reduce -11.7%	1.06%	−0.04
WMT Walmart Inc.	Reduce -12.5%	0.96%	−0.04
HD Home Depot Inc.	Reduce -8.1%	1.46%	−0.04
JPM JPMorgan Chase & Co.	Reduce -12.2%	2.66%	−0.03
IWM iShares Russell 2000 ETF	Reduce -9.6%	0.22%	−0.02
PEP Pepsico Inc.	Reduce -0.9%	0.93%	−0.02
NOC Northrop Grumman Corp.	Reduce -0.2%	0.80%	−0.02
PG The Procter & Gamble Co.	Reduce -7.0%	0.92%	−0.01
ROP Roper Technologies Inc.	Reduce -1.6%	0.28%	−0.01
DRI Darden Restaurants Inc.	Reduce -0.7%	0.24%	−0.01
INTU Intuit Inc.	Reduce -1.1%	0.42%	−0.01
SYK Stryker Corp.	Reduce -12.8%	1.55%	−0.01

Portfolio Buys Q4 2023 → Q1 2024


TT Trane Technologies PLC	Add +357.6%	1.76%	+1.43
LLY Eli Lilly & Co.	Add +10.8%	3.62%	+1.06
REGN Regeneron Pharmaceuticals	New	0.87%	+0.87
MCK McKesson Corp.	Add +123.1%	1.42%	+0.84
XONE Bondbloxx BBG 1 Dur US Treas	New	0.59%	+0.59
VEA Vanguard Ftse Developed ETF	New	0.57%	+0.57
META Meta Platforms Inc. Class A	Add +4.0%	1.77%	+0.47
KLAC KLA Corp.	New	0.42%	+0.42
COP Conocophillips	New	0.39%	+0.39
PH Parker Hannifin Corp.	New	0.33%	+0.33
XHLF Bondbloxx BBG 6 MTH US Treas	New	0.27%	+0.27
URI United Rentals Inc.	Add +0.8%	1.25%	+0.22
VB Vanguard Most SM-Cap ETF-Usd	New	0.21%	+0.21
IEMG iShares Core MSCI Emerging	New	0.18%	+0.18
IJK iShares S&P Mid-Cap 400 Grow	New	0.18%	+0.18
BIL SS SPDR BB 1-3M T-Bill ETF	New	0.18%	+0.18
ABBV Abbvie Inc.	New	0.15%	+0.15
MRK Merck & Co. Inc.	New	0.15%	+0.15
IVV iShares Core S&P 500 ETF	Add +66.9%	0.32%	+0.14
IBM Intl Business Machines Corp.	New	0.13%	+0.13
KO The Coca-Cola Co.	New	0.13%	+0.13
NVO Novo-Nordisk A/S-Spons ADR	New	0.12%	+0.12
MA Mastercard Inc. Class A	Add +13.6%	0.62%	+0.11
CRM Salesforce Inc.	Add +1.2%	0.70%	+0.07
CVX Chevron Corp.	Add +7.0%	0.78%	+0.06
CMG Chipotle Mexican Grill Inc.	Add +9.9%	0.20%	+0.05
AJG Arthur J Gallagher & Co.	Add +2.2%	0.47%	+0.04
JNJ Johnson & Johnson	Add +6.1%	0.97%	+0.02
SCHW Schwab (charles) Corp.	Add +0.8%	1.20%	+0.02
PFE Pfizer Inc.	Add +9.5%	0.81%	+0.01
SCHD Schwab US DVD Equity ETF	Add +0.5%	0.22%	+0.00
FLOT iShares Floating Rate Bond E	Add +0.1%	0.29%	−0.01
UNH Unitedhealth Group Inc.	Add +6.5%	0.54%	−0.02
APD Air Products & Chemicals Inc.	Add +8.1%	0.88%	−0.08
ADBE Adobe Inc.	Add +2.7%	1.71%	−0.35
AAPL Apple Inc.	Add +0.5%	2.89%	−0.49

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	106	$129.9M	AMAT, NVDA, GOOGL, PWR, LLY
Q1 2026	102	$112.5M	NVDA, GOOGL, COST, PWR, AAPL
Q4 2025	105	$125.2M	NVDA, GOOGL, AAPL, JPM, LLY
Q3 2025	110	$125.8M	NVDA, META, ORCL, AAPL, JPM
Q2 2025	111	$140.9M	COST, NVDA, META, JPM, AAPL
Q1 2025	114	$131.3M	COST, AAPL, JPM, LLY, META
Q4 2024	117	$149.8M	AAPL, COST, NVDA, JPM, LLY
Q3 2024	111	$153.3M	AAPL, COST, NVDA, LLY, JPM
Q2 2024Amended	107	$162.7M	NVDA, LLY, COST, AAPL, GOOGL
Q1 2024	108	$162.9M	NVDA, LLY, COST, AAPL, JPM