Argus Investors' Counsel, Inc.

Name: ARGUS INVESTORS' COUNSEL, INC. 13F holdings, Q3 2025
Creator: ARGUS INVESTORS' COUNSEL, INC.
Published: 2025-10-28

Q2 2026Q1 2026Q4 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 28, 2025), Argus Investors' Counsel, Inc. reported 110 stock positions worth $125.8 million. Its top holding was Nvidia (NVDA) at 4.1% of the portfolio, followed by Meta Platforms Class A (META, 3.7%) and Oracle (ORCL, 3.6%). Compared with Q2 2025, it opened 5 new positions, sold out of 6, added to 13 and reduced 86. The biggest buy was a new position in DoorDash Class A (DASH) and the biggest sale an exit from Intuitive Surgical (ISRG).

Most Recent 13F: Q2 2026
Location: NEW YORK, NY
CIK: 0000007195
Portfolio Value: $125.8M (Q3 2025)
SEC Filing: 0000007195-25-000006 ↗ filed Oct 28, 2025

Holdings Value

Holdings 110 stocks · $125.8M


NVDA Nvidia Corp.	4.14%	27,936	$5.2M	Reduce -9.9%
META Meta Platforms Inc. Class A	3.69%	6,321	$4.6M	Reduce -2.4%
ORCL Oracle Corp.	3.59%	16,052	$4.5M	Reduce -2.5%
AAPL Apple Inc.	3.53%	17,446	$4.4M	Reduce -12.3%
JPM JPMorgan Chase & Co.	3.37%	13,426	$4.2M	Reduce -12.4%
COST Costco Wholesale Corp.	3.35%	4,545	$4.2M	Reduce -10.8%
GOOGL Alphabet Inc. Class A	3.19%	16,494	$4.0M	Reduce -10.3%
TT Trane Technologies PLC	2.83%	8,444	$3.6M	Reduce -1.0%
PWR Quanta Services Inc.	2.75%	8,348	$3.5M	Reduce -0.3%
URI United Rentals Inc.	2.55%	3,355	$3.2M	Reduce -0.1%
AXON Axon Enterprise Inc.	2.51%	4,399	$3.2M	Reduce -0.2%
ADI Analog Devices Inc.	2.47%	12,663	$3.1M	Reduce -0.6%
LLY Eli Lilly & Co.	2.43%	4,006	$3.1M	Reduce -16.3%
BLK BlackRock Inc.	2.33%	2,516	$2.9M	Reduce -13.9%
V Visa Inc. Class A	2.26%	8,309	$2.8M	Reduce -14.2%
AMZN Amazon.com Inc.	2.20%	12,628	$2.8M	Reduce -20.4%
SCHW Schwab (charles) Corp.	2.18%	28,739	$2.7M	Reduce -0.3%
WFC Wells Fargo & Co.	2.09%	31,327	$2.6M	Reduce -0.3%
BSX Boston Scientific Corp.	2.08%	26,795	$2.6M	Reduce -0.3%
SPGI S&P Global Inc.	1.89%	4,876	$2.4M	Reduce -0.5%
TRGP Targa Resources Corp.	1.80%	13,508	$2.3M	Reduce -0.5%
ANET Arista Networks Inc.	1.66%	14,313	$2.1M	Add +188.7%
MSFT Microsoft Corp.	1.66%	4,019	$2.1M	Reduce -22.2%
AMAT Applied Materials Inc.	1.49%	9,139	$1.9M	Reduce -0.6%
DASH DoorDash Inc. Class A	1.38%	6,373	$1.7M	New
RCL Royal Caribbean Cruises Ltd.	1.28%	4,983	$1.6M	Reduce -17.3%
NOW ServiceNow Inc.	1.27%	1,737	$1.6M	Reduce -0.4%
AVGO Broadcom Inc.	1.08%	4,126	$1.4M	Reduce -41.0%
PANW Palo Alto Networks Inc.	1.05%	6,455	$1.3M	New
IWF iShares Russell 1000 Growth	1.03%	2,761	$1.3M	Reduce -1.6%
ADBE Adobe Inc.	1.01%	3,603	$1.3M	Reduce -18.1%
AXP American Express Co.	1.00%	3,773	$1.3M	Reduce -31.0%
PYPL PayPal Holdings Inc.	0.94%	17,540	$1.2M	Reduce -0.4%
UBER Uber Technologies Inc.	0.86%	11,096	$1.1M	Add +28.1%
SYK Stryker Corp.	0.80%	2,721	$1.0M	Reduce -25.3%
GE General Electric filed as GE AEROSPACE	0.76%	3,169	$953K	Add +0.7%
NFLX Netflix Inc.	0.75%	791	$948K	Reduce -41.4%
MA Mastercard Inc. Class A	0.75%	1,657	$943K	Reduce -1.1%
WMT Walmart Inc.	0.75%	9,109	$939K	Reduce -41.0%
XOM Exxon Mobil Corp.	0.74%	8,199	$924K	Reduce -27.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW	0.73%	6,340	$916K	Reduce -34.0%
HD Home Depot Inc.	0.70%	2,175	$881K	Reduce -34.1%
KLAC KLA Corp.	0.62%	728	$785K	Add +1.1%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP	0.57%	6,530	$712K	Reduce -1.7%
IEI iShares 3-7 Year Treasury Bo	0.52%	5,424	$648K	Add +3.0%
CTAS Cintas Corp.	0.50%	3,063	$629K	Reduce -0.4%
BSV Vanguard Short-Term Bond ETF	0.48%	7,586	$599K	Reduce -0.4%
FLOT iShares Floating Rate Bond E	0.47%	11,535	$589K	Add +5.6%
NDAQ Nasdaq Inc.	0.46%	6,498	$575K	Reduce -1.3%
VCIT Vanguard Int-Term Corporate	0.46%	6,812	$573K	Reduce -0.6%
TSM Taiwan Semiconductor-SP ADR	0.46%	2,051	$573K	Reduce -0.7%
J Jacobs Solutions Inc.	0.45%	3,811	$571K	Reduce -1.2%
EFA iShares MSCI Eafe ETF	0.45%	6,044	$564K	Add +0.3%
XONE Bondbloxx BBG 1 Dur US Treas	0.45%	11,356	$564K	No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.45%	1,996	$563K	Reduce -0.1%
DUK Duke Energy Corp.	0.44%	4,486	$555K	Reduce -0.1%
HCA HCA Healthcare Inc.	0.44%	1,300	$554K	Reduce -1.5%
INTU Intuit Inc.	0.44%	811	$554K	Reduce -1.0%
PH Parker Hannifin Corp.	0.44%	724	$549K	Reduce -1.2%
XHLF Bondbloxx BBG 6 MTH US Treas	0.43%	10,781	$544K	Add +4.9%
ECL Ecolab Inc.	0.42%	1,933	$529K	Reduce -1.0%
PGX Invesco Preferred ETF	0.42%	45,099	$523K	Add +4.5%
MCK McKesson Corp.	0.40%	649	$501K	Reduce -0.8%
SPHQ Invesco S&P 500 Quality ETF	0.39%	6,777	$497K	No change
IWM iShares Russell 2000 ETF	0.39%	2,038	$493K	No change
RJF Raymond James Financial Inc.	0.38%	2,804	$484K	Reduce -0.9%
AIG American International Group	0.35%	5,610	$441K	Reduce -1.4%
TXN Texas Instruments Inc.	0.33%	2,259	$415K	Reduce -44.4%
PG The Procter & Gamble Co.	0.33%	2,698	$415K	Reduce -48.5%
GLW Corning Inc.	0.33%	5,047	$414K	Reduce -67.5%
SCHD Schwab US DVD Equity ETF	0.31%	14,350	$392K	Reduce -0.2%
ZTS Zoetis Inc.	0.31%	2,660	$389K	Reduce -43.5%
JNJ Johnson & Johnson	0.30%	2,037	$378K	Reduce -57.2%
AMGN Amgen Inc.	0.30%	1,334	$376K	Reduce -51.8%
CAT Caterpillar Inc.	0.29%	770	$367K	Reduce -55.9%
MS Morgan Stanley	0.27%	2,150	$342K	Reduce -57.8%
BMI Badger Meter Inc.	0.27%	1,902	$340K	Reduce -1.0%
IVV iShares Core S&P 500 ETF	0.26%	494	$331K	Reduce -1.2%
VZ Verizon Communications Inc.	0.25%	7,236	$318K	Reduce -59.0%
NSC Norfolk Southern Corp.	0.24%	1,000	$300K	No change
AMP Ameriprise Financial Inc.	0.24%	607	$298K	Reduce -0.5%
GD General Dynamics Corp.	0.23%	851	$290K	Reduce -62.2%
NUE Nucor Corp.	0.23%	2,140	$290K	Reduce -63.9%
BX Blackstone Inc.	0.23%	1,673	$286K	Reduce -0.9%
CSCO Cisco Systems Inc.	0.23%	4,156	$284K	Reduce -58.4%
ABT Abbott Laboratories	0.23%	2,115	$283K	Reduce -63.5%
VIG Vanguard Dividend Apprec ETF	0.22%	1,293	$279K	No change
TMUS T-Mobile US Inc.	0.22%	1,162	$278K	Reduce -0.8%
SO The Southern Co.	0.22%	2,905	$275K	Add +2.5%
MAR Marriott International Class A	0.22%	1,055	$275K	Reduce -55.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.22%	2,395	$274K	Reduce -59.3%
CEG Constellation Energy	0.22%	833	$274K	Add +8.9%
EMR Emerson Electric Co.	0.21%	2,010	$264K	Reduce -59.1%
ADP Automatic Data Processing	0.21%	894	$262K	Reduce -60.9%
WM Waste Management Inc.	0.21%	1,168	$258K	No change
USB US Bancorp	0.20%	5,233	$253K	Reduce -65.0%
MRVL Marvell Technology Inc.	0.20%	2,970	$250K	New
UNP Union Pacific Corp.	0.20%	1,050	$248K	Reduce -57.1%
DKS Dick's Sporting Goods Inc.	0.20%	1,115	$248K	Reduce -0.2%
ITW Illinois Tool Works	0.20%	944	$246K	Reduce -61.4%

Show all 110 holdings

Portfolio Sells Q2 2025 → Q3 2025


ISRG Intuitive Surgical Inc.	Sold out	0.00%	−1.58
TMO Thermo Fisher Scientific Inc.	Sold out	0.00%	−0.88
CRM Salesforce Inc.	Sold out	0.00%	−0.79
NFLX Netflix Inc.	Reduce -41.4%	0.75%	−0.53
ABT Abbott Laboratories	Reduce -63.5%	0.23%	−0.33
WMT Walmart Inc.	Reduce -41.0%	0.75%	−0.33
NUE Nucor Corp.	Reduce -63.9%	0.23%	−0.31
NEE Nextera Energy Inc.	Sold out	0.00%	−0.31
AMT American Tower Corp.	Reduce -63.1%	0.17%	−0.31
DIS The Walt Disney Co.	Reduce -59.3%	0.22%	−0.30
PEP Pepsico Inc.	Sold out	0.00%	−0.29
ADP Automatic Data Processing	Reduce -60.9%	0.21%	−0.29
MCD McDonald's Corp.	Reduce -69.4%	0.16%	−0.29
VZ Verizon Communications Inc.	Reduce -59.0%	0.25%	−0.29
AVGO Broadcom Inc.	Reduce -41.0%	1.08%	−0.28
USB US Bancorp	Reduce -65.0%	0.20%	−0.28
TXN Texas Instruments Inc.	Reduce -44.4%	0.33%	−0.27
CSCO Cisco Systems Inc.	Reduce -58.4%	0.23%	−0.27
AMZN Amazon.com Inc.	Reduce -20.4%	2.20%	−0.27
PG The Procter & Gamble Co.	Reduce -48.5%	0.33%	−0.26
APD Air Products & Chemicals Inc.	Reduce -64.5%	0.16%	−0.26
EMR Emerson Electric Co.	Reduce -59.1%	0.21%	−0.25
GLW Corning Inc.	Reduce -67.5%	0.33%	−0.25
AMGN Amgen Inc.	Reduce -51.8%	0.30%	−0.25
AXP American Express Co.	Reduce -31.0%	1.00%	−0.24
MAR Marriott International Class A	Reduce -55.2%	0.22%	−0.24
MS Morgan Stanley	Reduce -57.8%	0.27%	−0.24
COST Costco Wholesale Corp.	Reduce -10.8%	3.35%	−0.24
GD General Dynamics Corp.	Reduce -62.2%	0.23%	−0.24
ITW Illinois Tool Works	Reduce -61.4%	0.20%	−0.23
SYK Stryker Corp.	Reduce -25.3%	0.80%	−0.22
LLY Eli Lilly & Co.	Reduce -16.3%	2.43%	−0.22
JNJ Johnson & Johnson	Reduce -57.2%	0.30%	−0.22
ZTS Zoetis Inc.	Reduce -43.5%	0.31%	−0.21
IP International Paper Co.	Reduce -58.5%	0.18%	−0.21
UNP Union Pacific Corp.	Reduce -57.1%	0.20%	−0.20
ADBE Adobe Inc.	Reduce -18.1%	1.01%	−0.20
CAT Caterpillar Inc.	Reduce -55.9%	0.29%	−0.19
V Visa Inc. Class A	Reduce -14.2%	2.26%	−0.18
MSFT Microsoft Corp.	Reduce -22.2%	1.66%	−0.17
HD Home Depot Inc.	Reduce -34.1%	0.70%	−0.16
GEHC GE Healthcare Technology	Sold out	0.00%	−0.15
XOM Exxon Mobil Corp.	Reduce -27.6%	0.74%	−0.13
BDX Becton Dickinson and Co.	Reduce -49.4%	0.19%	−0.12
TJX TJX Companies Inc.	Reduce -34.0%	0.73%	−0.11
AXON Axon Enterprise Inc.	Reduce -0.2%	2.51%	−0.08
BMI Badger Meter Inc.	Reduce -1.0%	0.27%	−0.06
RCL Royal Caribbean Cruises Ltd.	Reduce -17.3%	1.28%	−0.06
CMG Chipotle Mexican Grill Inc.	Reduce -0.4%	0.18%	−0.05
INTU Intuit Inc.	Reduce -1.0%	0.44%	−0.02

Portfolio Buys Q2 2025 → Q3 2025


DASH DoorDash Inc. Class A	New	1.38%	+1.38
ANET Arista Networks Inc.	Add +188.7%	1.66%	+1.30
PANW Palo Alto Networks Inc.	New	1.05%	+1.05
UBER Uber Technologies Inc.	Add +28.1%	0.86%	+0.29
MRVL Marvell Technology Inc.	New	0.20%	+0.20
GE General Electric	Add +0.7%	0.76%	+0.18
KLAC KLA Corp.	Add +1.1%	0.62%	+0.17
PSX Phillips 66	New	0.17%	+0.17
CSX CSX Corp.	New	0.16%	+0.16
PGX Invesco Preferred ETF	Add +4.5%	0.42%	+0.07
FLOT iShares Floating Rate Bond E	Add +5.6%	0.47%	+0.07
IEI iShares 3-7 Year Treasury Bo	Add +3.0%	0.52%	+0.07
EFA iShares MSCI Eafe ETF	Add +0.3%	0.45%	+0.07
XHLF Bondbloxx BBG 6 MTH US Treas	Add +4.9%	0.43%	+0.06
CEG Constellation Energy	Add +8.9%	0.22%	+0.04
TBIL F/M US Treasury 3 Month Bill	Add +11.4%	0.19%	+0.04
SO The Southern Co.	Add +2.5%	0.22%	+0.03
KIM Kimco Realty Corp.	Add +2.2%	0.17%	+0.03

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	106	$129.9M	AMAT, NVDA, GOOGL, PWR, LLY
Q1 2026	102	$112.5M	NVDA, GOOGL, COST, PWR, AAPL
Q4 2025	105	$125.2M	NVDA, GOOGL, AAPL, JPM, LLY
Q3 2025	110	$125.8M	NVDA, META, ORCL, AAPL, JPM
Q2 2025	111	$140.9M	COST, NVDA, META, JPM, AAPL
Q1 2025	114	$131.3M	COST, AAPL, JPM, LLY, META
Q4 2024	117	$149.8M	AAPL, COST, NVDA, JPM, LLY
Q3 2024	111	$153.3M	AAPL, COST, NVDA, LLY, JPM
Q2 2024Amended	107	$162.7M	NVDA, LLY, COST, AAPL, GOOGL
Q1 2024	108	$162.9M	NVDA, LLY, COST, AAPL, JPM