Argus Investors' Counsel, Inc.

Name: ARGUS INVESTORS' COUNSEL, INC. 13F holdings, Q4 2024
Creator: ARGUS INVESTORS' COUNSEL, INC.
Published: 2025-01-27

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q3 2024Q2 2024Q1 2024

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 27, 2025), Argus Investors' Counsel, Inc. reported 117 stock positions worth $149.8 million. Its top holding was Apple (AAPL) at 4.0% of the portfolio, followed by Costco Wholesale (COST, 3.7%) and Nvidia (NVDA, 3.3%). Compared with Q3 2024, it opened 7 new positions, sold out of 1, added to 28 and reduced 76. The biggest buy was a new position in Bank of New York Mellon (BNY) and the biggest sale an exit from Pfizer (PFE).

Most Recent 13F: Q2 2026
Location: NEW YORK, NY
CIK: 0000007195
Portfolio Value: $149.8M (Q4 2024)
SEC Filing: 0000007195-25-000001 ↗ filed Jan 27, 2025

Holdings Value

Holdings 117 stocks · $149.8M


AAPL Apple Inc.	3.96%	23,677	$5.9M	Reduce -3.4%
COST Costco Wholesale Corp.	3.68%	6,007	$5.5M	Reduce -4.1%
NVDA Nvidia Corp.	3.29%	36,731	$4.9M	Reduce -5.1%
JPM JPMorgan Chase & Co.	2.99%	18,667	$4.5M	Reduce -6.0%
LLY Eli Lilly & Co.	2.71%	5,248	$4.1M	Reduce -0.5%
GOOGL Alphabet Inc. Class A	2.66%	21,015	$4.0M	Reduce -5.6%
AMZN Amazon.com Inc.	2.65%	18,110	$4.0M	Reduce -4.8%
META Meta Platforms Inc. Class A	2.51%	6,423	$3.8M	Reduce -0.8%
TT Trane Technologies PLC	2.36%	9,581	$3.5M	Reduce -1.9%
V Visa Inc. Class A	2.20%	10,429	$3.3M	Reduce -5.7%
BLK BlackRock Inc.	2.12%	3,096	$3.2M	Reduce -5.6%
MSFT Microsoft Corp.	1.92%	6,808	$2.9M	Reduce -6.7%
ADI Analog Devices Inc.	1.80%	12,683	$2.7M	Reduce -2.0%
SPGI S&P Global Inc.	1.78%	5,353	$2.7M	Reduce -2.1%
AXON Axon Enterprise Inc.	1.78%	4,484	$2.7M	Reduce -1.3%
ODFL Old Dominion Freight Line	1.75%	14,892	$2.6M	Reduce -2.2%
PWR Quanta Services Inc.	1.73%	8,187	$2.6M	Reduce -0.1%
ORCL Oracle Corp.	1.63%	14,633	$2.4M	Reduce -1.7%
BSX Boston Scientific Corp.	1.57%	26,352	$2.4M	Reduce -1.6%
URI United Rentals Inc.	1.53%	3,254	$2.3M	Reduce -1.1%
AVGO Broadcom Inc.	1.51%	9,775	$2.3M	Reduce -8.3%
SCHW Schwab (charles) Corp.	1.45%	29,275	$2.2M	Reduce -1.7%
WFC Wells Fargo & Co.	1.45%	30,830	$2.2M	Reduce -2.2%
ISRG Intuitive Surgical Inc.	1.43%	4,113	$2.1M	Reduce -0.9%
ADBE Adobe Inc.	1.41%	4,735	$2.1M	Reduce -0.5%
AXP American Express Co.	1.33%	6,722	$2.0M	Reduce -6.1%
SYK Stryker Corp.	1.27%	5,272	$1.9M	Reduce -8.2%
MCK McKesson Corp.	1.18%	3,103	$1.8M	Reduce -32.1%
HD Home Depot Inc.	1.16%	4,454	$1.7M	Reduce -9.5%
CRM Salesforce Inc.	1.05%	4,712	$1.6M	Reduce -1.1%
TMO Thermo Fisher Scientific Inc.	1.04%	2,995	$1.6M	Reduce -1.3%
XOM Exxon Mobil Corp.	1.02%	14,200	$1.5M	Reduce -7.9%
AMAT Applied Materials Inc.	0.98%	9,036	$1.5M	Reduce -1.4%
NFLX Netflix Inc.	0.94%	1,584	$1.4M	Reduce -17.5%
MCHP Microchip Technology Inc.	0.93%	24,170	$1.4M	Reduce -2.7%
REGN Regeneron Pharmaceuticals	0.87%	1,820	$1.3M	Reduce -1.1%
WMT Walmart Inc.	0.85%	14,064	$1.3M	Reduce -13.5%
IWF iShares Russell 1000 Growth	0.84%	3,127	$1.3M	Add +2.7%
PG The Procter & Gamble Co.	0.76%	6,830	$1.1M	Reduce -8.2%
MAR Marriott International Class A	0.75%	4,039	$1.1M	Reduce -10.5%
CVX Chevron Corp.	0.75%	7,731	$1.1M	Reduce -1.5%
MA Mastercard Inc. Class A	0.74%	2,108	$1.1M	Reduce -0.9%
ADP Automatic Data Processing	0.71%	3,627	$1.1M	Reduce -2.1%
USB US Bancorp	0.67%	20,833	$996K	Reduce -10.7%
GLW Corning Inc.	0.66%	20,935	$995K	Reduce -16.0%
JNJ Johnson & Johnson	0.65%	6,746	$976K	Reduce -0.8%
UNP Union Pacific Corp.	0.65%	4,256	$971K	Reduce -10.4%
AMGN Amgen Inc.	0.64%	3,674	$958K	Reduce -4.0%
VZ Verizon Communications Inc.	0.64%	23,942	$957K	Reduce -10.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW	0.64%	7,915	$956K	Reduce -13.2%
TRGP Targa Resources Corp.	0.62%	5,216	$931K	Reduce -3.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO	0.62%	8,335	$928K	No change
CAT Caterpillar Inc.	0.62%	2,545	$923K	Reduce -19.1%
ABT Abbott Laboratories	0.60%	7,956	$900K	Reduce -2.5%
IP International Paper Co.	0.60%	16,590	$893K	Reduce -21.3%
MS Morgan Stanley	0.60%	7,100	$893K	Reduce -24.5%
MCD McDonald's Corp.	0.59%	3,068	$889K	No change
EMR Emerson Electric Co.	0.59%	7,110	$881K	Reduce -15.5%
TXN Texas Instruments Inc.	0.59%	4,684	$878K	Reduce -5.5%
ITW Illinois Tool Works	0.59%	3,457	$877K	Add +0.9%
CSCO Cisco Systems Inc.	0.58%	14,585	$863K	Reduce -14.6%
GD General Dynamics Corp.	0.57%	3,251	$857K	No change
NEE Nextera Energy Inc.	0.57%	11,945	$856K	Reduce -12.6%
APD Air Products & Chemicals Inc.	0.56%	2,900	$841K	Reduce -14.1%
AMT American Tower Corp.	0.55%	4,475	$821K	Add +1.1%
PEP Pepsico Inc.	0.53%	5,244	$797K	Reduce -14.2%
ZTS Zoetis Inc.	0.53%	4,838	$788K	Add +1.0%
BDX Becton Dickinson and Co.	0.50%	3,310	$751K	Reduce -4.3%
UNH Unitedhealth Group Inc.	0.48%	1,408	$712K	Reduce -3.8%
NUE Nucor Corp.	0.41%	5,306	$619K	Add +0.9%
CTAS Cintas Corp.	0.41%	3,377	$617K	Reduce -4.5%
IEI iShares 3-7 Year Treasury Bo	0.41%	5,267	$609K	Add +4.7%
XHLF Bondbloxx BBG 6 MTH US Treas	0.40%	12,041	$604K	Add +8.2%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP	0.39%	7,602	$584K	New
BSV Vanguard Short-Term Bond ETF	0.39%	7,478	$578K	Add +6.6%
NDAQ Nasdaq Inc.	0.38%	7,299	$564K	Reduce -5.7%
J Jacobs Solutions Inc.	0.38%	4,217	$563K	Reduce -1.2%
INTU Intuit Inc.	0.38%	896	$563K	Reduce -4.6%
FLOT iShares Floating Rate Bond E	0.36%	10,677	$543K	Add +11.1%
VCIT Vanguard Int-Term Corporate	0.36%	6,747	$542K	Add +7.0%
DELL Dell Technologies -C	0.36%	4,698	$541K	Reduce -8.4%
XONE Bondbloxx BBG 1 Dur US Treas	0.36%	10,866	$538K	Add +7.8%
PH Parker Hannifin Corp.	0.34%	801	$509K	Reduce -4.1%
KLAC KLA Corp.	0.33%	788	$497K	Add +5.1%
PGX Invesco Preferred ETF	0.32%	42,089	$485K	Add +11.7%
RJF Raymond James Financial Inc.	0.32%	3,109	$483K	Reduce -4.4%
CMG Chipotle Mexican Grill Inc.	0.32%	7,958	$480K	Add +6.0%
DUK Duke Energy Corp.	0.31%	4,338	$467K	No change
TSM Taiwan Semiconductor-SP ADR	0.31%	2,344	$463K	Add +10.5%
AIG American International Group	0.31%	6,321	$460K	Reduce -6.7%
IWM iShares Russell 2000 ETF	0.30%	2,049	$453K	Add +19.5%
BMI Badger Meter Inc.	0.30%	2,109	$447K	Reduce -3.0%
SCHD Schwab US DVD Equity ETF	0.30%	16,284	$445K	Add +13.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.30%	2,016	$443K	Add +5.7%
HCA HCA Healthcare Inc.	0.29%	1,451	$436K	Reduce -4.5%
SPHQ Invesco S&P 500 Quality ETF	0.29%	6,467	$433K	New
EFA iShares MSCI Eafe ETF	0.29%	5,669	$429K	Add +56.1%
WM Waste Management Inc.	0.28%	2,044	$412K	Add +0.2%
DHI D.R. Horton Inc.	0.27%	2,867	$401K	Reduce -4.5%
ANET Arista Networks Inc.	0.25%	3,425	$379K	Reduce -21.9%
ROP Roper Technologies Inc.	0.24%	680	$353K	Reduce -4.1%
IVV iShares Core S&P 500 ETF	0.23%	596	$351K	Reduce -0.3%
BX Blackstone Inc.	0.23%	2,000	$345K	Add +6.7%
AMP Ameriprise Financial Inc.	0.22%	620	$330K	Add +9.2%
MRK Merck & Co. Inc.	0.21%	3,189	$317K	Add +52.4%
RCL Royal Caribbean Cruises Ltd.	0.21%	1,350	$311K	No change
TBIL F/M US Treasury 3 Month Bill	0.21%	6,233	$311K	Add +2.9%
NVO Novo-Nordisk A/S-Spons ADR	0.21%	3,579	$308K	Add +15.3%
TMUS T-Mobile US Inc.	0.18%	1,196	$264K	Add +8.9%
DKS Dick's Sporting Goods Inc.	0.17%	1,124	$257K	New
SO The Southern Co.	0.17%	3,056	$252K	Add +6.0%
NSC Norfolk Southern Corp.	0.16%	1,000	$235K	No change
LULU Lululemon Athletica Inc.	0.15%	602	$230K	New
GEHC GE Healthcare Technology	0.15%	2,871	$224K	New
PSX Phillips 66	0.15%	1,957	$223K	New
LMT Lockheed Martin Corp.	0.14%	421	$205K	Add +0.5%
NOW ServiceNow Inc.	0.13%	190	$201K	New

Portfolio Sells Q3 2024 → Q4 2024


PFE Pfizer Inc.	Sold out	0.00%	−0.53
REGN Regeneron Pharmaceuticals	Reduce -1.1%	0.87%	−0.40
MCHP Microchip Technology Inc.	Reduce -2.7%	0.93%	−0.38
LLY Eli Lilly & Co.	Reduce -0.5%	2.71%	−0.34
MCK McKesson Corp.	Reduce -32.1%	1.18%	−0.29
AMAT Applied Materials Inc.	Reduce -1.4%	0.98%	−0.23
ODFL Old Dominion Freight Line	Reduce -2.2%	1.75%	−0.22
URI United Rentals Inc.	Reduce -1.1%	1.53%	−0.21
ADBE Adobe Inc.	Reduce -0.5%	1.41%	−0.20
CAT Caterpillar Inc.	Reduce -19.1%	0.62%	−0.19
TMO Thermo Fisher Scientific Inc.	Reduce -1.3%	1.04%	−0.18
NEE Nextera Energy Inc.	Reduce -12.6%	0.57%	−0.18
AMGN Amgen Inc.	Reduce -4.0%	0.64%	−0.16
XOM Exxon Mobil Corp.	Reduce -7.9%	1.02%	−0.16
VZ Verizon Communications Inc.	Reduce -10.6%	0.64%	−0.15
PEP Pepsico Inc.	Reduce -14.2%	0.53%	−0.15
ADI Analog Devices Inc.	Reduce -2.0%	1.80%	−0.14
HD Home Depot Inc.	Reduce -9.5%	1.16%	−0.14
MSFT Microsoft Corp.	Reduce -6.7%	1.92%	−0.13
UNP Union Pacific Corp.	Reduce -10.4%	0.65%	−0.12
TT Trane Technologies PLC	Reduce -1.9%	2.36%	−0.11
HCA HCA Healthcare Inc.	Reduce -4.5%	0.29%	−0.11
DHI D.R. Horton Inc.	Reduce -4.5%	0.27%	−0.11
APD Air Products & Chemicals Inc.	Reduce -14.1%	0.56%	−0.09
SYK Stryker Corp.	Reduce -8.2%	1.27%	−0.09
UNH Unitedhealth Group Inc.	Reduce -3.8%	0.48%	−0.08
TXN Texas Instruments Inc.	Reduce -5.5%	0.59%	−0.08
IP International Paper Co.	Reduce -21.3%	0.60%	−0.08
PG The Procter & Gamble Co.	Reduce -8.2%	0.76%	−0.08
GLW Corning Inc.	Reduce -16.0%	0.66%	−0.07
JNJ Johnson & Johnson	Reduce -0.8%	0.65%	−0.07
CTAS Cintas Corp.	Reduce -4.5%	0.41%	−0.06
SPGI S&P Global Inc.	Reduce -2.1%	1.78%	−0.06
TJX TJX Companies Inc.	Reduce -13.2%	0.64%	−0.06
MS Morgan Stanley	Reduce -24.5%	0.60%	−0.04
BDX Becton Dickinson and Co.	Reduce -4.3%	0.50%	−0.04
DELL Dell Technologies -C	Reduce -8.4%	0.36%	−0.04
USB US Bancorp	Reduce -10.7%	0.67%	−0.03
ORCL Oracle Corp.	Reduce -1.7%	1.63%	−0.03
ANET Arista Networks Inc.	Reduce -21.9%	0.25%	−0.02
ROP Roper Technologies Inc.	Reduce -4.1%	0.24%	−0.02
CSCO Cisco Systems Inc.	Reduce -14.6%	0.58%	−0.02
AIG American International Group	Reduce -6.7%	0.31%	−0.02
EMR Emerson Electric Co.	Reduce -15.5%	0.59%	−0.01
BMI Badger Meter Inc.	Reduce -3.0%	0.30%	−0.01
WMT Walmart Inc.	Reduce -13.5%	0.85%	−0.01
CVX Chevron Corp.	Reduce -1.5%	0.75%	−0.01
ABT Abbott Laboratories	Reduce -2.5%	0.60%	−0.01
INTU Intuit Inc.	Reduce -4.6%	0.38%	−0.00
PH Parker Hannifin Corp.	Reduce -4.1%	0.34%	−0.00

Portfolio Buys Q3 2024 → Q4 2024


BNY Bank of New York Mellon Corp.	New	0.39%	+0.39
SPHQ Invesco S&P 500 Quality ETF	New	0.29%	+0.29
DKS Dick's Sporting Goods Inc.	New	0.17%	+0.17
LULU Lululemon Athletica Inc.	New	0.15%	+0.15
GEHC GE Healthcare Technology	New	0.15%	+0.15
PSX Phillips 66	New	0.15%	+0.15
NOW ServiceNow Inc.	New	0.13%	+0.13
IWF iShares Russell 1000 Growth	Add +2.7%	0.84%	+0.09
EFA iShares MSCI Eafe ETF	Add +56.1%	0.29%	+0.09
TSM Taiwan Semiconductor-SP ADR	Add +10.5%	0.31%	+0.07
MRK Merck & Co. Inc.	Add +52.4%	0.21%	+0.06
IWM iShares Russell 2000 ETF	Add +19.5%	0.30%	+0.06
AMP Ameriprise Financial Inc.	Add +9.2%	0.22%	+0.05
BX Blackstone Inc.	Add +6.7%	0.23%	+0.04
FLOT iShares Floating Rate Bond E	Add +11.1%	0.36%	+0.04
CMG Chipotle Mexican Grill Inc.	Add +6.0%	0.32%	+0.04
XHLF Bondbloxx BBG 6 MTH US Treas	Add +8.2%	0.40%	+0.04
SCHD Schwab US DVD Equity ETF	Add +13.8%	0.30%	+0.03
XONE Bondbloxx BBG 1 Dur US Treas	Add +7.8%	0.36%	+0.03
TMUS T-Mobile US Inc.	Add +8.9%	0.18%	+0.03
BSV Vanguard Short-Term Bond ETF	Add +6.6%	0.39%	+0.03
IBM Intl Business Machines Corp.	Add +5.7%	0.30%	+0.02
PGX Invesco Preferred ETF	Add +11.7%	0.32%	+0.02
VCIT Vanguard Int-Term Corporate	Add +7.0%	0.36%	+0.02
IEI iShares 3-7 Year Treasury Bo	Add +4.7%	0.41%	+0.01
TBIL F/M US Treasury 3 Month Bill	Add +2.9%	0.21%	+0.01
ITW Illinois Tool Works	Add +0.9%	0.59%	−0.00
WM Waste Management Inc.	Add +0.2%	0.28%	−0.00
SO The Southern Co.	Add +6.0%	0.17%	−0.00
LMT Lockheed Martin Corp.	Add +0.5%	0.14%	−0.02
NVO Novo-Nordisk A/S-Spons ADR	Add +15.3%	0.21%	−0.04
KLAC KLA Corp.	Add +5.1%	0.33%	−0.05
ZTS Zoetis Inc.	Add +1.0%	0.53%	−0.08
NUE Nucor Corp.	Add +0.9%	0.41%	−0.10
AMT American Tower Corp.	Add +1.1%	0.55%	−0.12

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	106	$129.9M	AMAT, NVDA, GOOGL, PWR, LLY
Q1 2026	102	$112.5M	NVDA, GOOGL, COST, PWR, AAPL
Q4 2025	105	$125.2M	NVDA, GOOGL, AAPL, JPM, LLY
Q3 2025	110	$125.8M	NVDA, META, ORCL, AAPL, JPM
Q2 2025	111	$140.9M	COST, NVDA, META, JPM, AAPL
Q1 2025	114	$131.3M	COST, AAPL, JPM, LLY, META
Q4 2024	117	$149.8M	AAPL, COST, NVDA, JPM, LLY
Q3 2024	111	$153.3M	AAPL, COST, NVDA, LLY, JPM
Q2 2024Amended	107	$162.7M	NVDA, LLY, COST, AAPL, GOOGL
Q1 2024	108	$162.9M	NVDA, LLY, COST, AAPL, JPM