Argus Investors' Counsel, Inc.

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 28, 2026), Argus Investors' Counsel, Inc. reported 102 stock positions worth $112.5 million. Its top holding was Nvidia (NVDA) at 4.4% of the portfolio, followed by Alphabet Class A (GOOGL, 4.1%) and Costco Wholesale (COST, 3.8%). Compared with Q4 2025, it opened 11 new positions, sold out of 14, added to 8 and reduced 64. The biggest buy was a new position in New York Times Class A (NYT) and the biggest sale an exit from Axon Enterprise (AXON).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0000007195
Portfolio Value
$112.5M (Q1 2026)
SEC Filing
0000007195-26-000002 ↗ filed Apr 28, 2026

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $162.9M Q1 2024 Q2 2024: $162.7M Q2 2024 Q3 2024: $153.3M Q3 2024 Q4 2024: $149.8M Q4 2024 Q1 2025: $131.3M Q1 2025 Q2 2025: $140.9M Q2 2025 Q3 2025: $125.8M Q3 2025 Q4 2025: $125.2M Q4 2025 Q1 2026: $112.5M $112.5M Q1 2026 Q2 2026: $129.9M Q2 2026

Holdings 102 stocks · $112.5M

NVDA Nvidia Corp. 4.42% 28,474 $5.0M Reduce -6.4%
GOOGL Alphabet Inc. Class A 4.07% 15,901 $4.6M Reduce -11.4%
COST Costco Wholesale Corp. 3.85% 4,343 $4.3M Reduce -5.5%
PWR Quanta Services Inc. 3.79% 7,756 $4.3M Reduce -7.2%
AAPL Apple Inc. 3.70% 16,383 $4.2M Reduce -6.9%
JPM JPMorgan Chase & Co. 3.62% 13,823 $4.1M Add +1.7%
ADI Analog Devices Inc. 3.48% 12,290 $3.9M Reduce -3.6%
LLY Eli Lilly & Co. 3.32% 4,063 $3.7M Reduce -0.2%
AMAT Applied Materials Inc. 3.29% 10,838 $3.7M Reduce -4.6%
META Meta Platforms Inc. Class A 3.04% 5,967 $3.4M Reduce -5.3%
TT Trane Technologies PLC 2.90% 7,815 $3.3M Reduce -7.6%
SCHW Schwab (charles) Corp. 2.33% 27,907 $2.6M Reduce -2.9%
AMZN Amazon.com Inc. 2.24% 12,091 $2.5M Reduce -3.8%
V Visa Inc. Class A 2.16% 8,053 $2.4M Reduce -3.0%
WFC Wells Fargo & Co. 2.15% 30,355 $2.4M Reduce -3.4%
URI United Rentals Inc. 2.13% 3,291 $2.4M Reduce -2.0%
BLK BlackRock Inc. 2.09% 2,449 $2.4M Reduce -2.6%
ORCL Oracle Corp. 1.96% 14,990 $2.2M Reduce -6.3%
TRGP Targa Resources Corp. 1.87% 8,375 $2.1M Reduce -19.5%
SPGI S&P Global Inc. 1.60% 4,225 $1.8M Add +14.9%
GD General Dynamics Corp. 1.58% 5,193 $1.8M Add +510.2%
ANET Arista Networks Inc. 1.47% 13,458 $1.7M Reduce -6.0%
BSX Boston Scientific Corp. 1.43% 25,712 $1.6M Reduce -4.0%
NYT New York Times Co. Class A 1.36% 18,327 $1.5M New
CEG Constellation Energy 1.25% 5,053 $1.4M Add +129.7%
MSFT Microsoft Corp. 1.24% 3,778 $1.4M Reduce -8.3%
XOM Exxon Mobil Corp. 1.20% 7,970 $1.4M Reduce -1.9%
DXCM Dexcom Inc. 1.02% 18,348 $1.2M New
AVGO Broadcom Inc. 1.01% 3,677 $1.1M Reduce -7.7%
AXP American Express Co. 0.93% 3,471 $1.0M Reduce -10.4%
PANW Palo Alto Networks Inc. 0.91% 6,416 $1.0M Reduce -0.5%
KLAC KLA Corp. 0.90% 684 $1.0M Reduce -10.5%
SNOW Snowflake Inc. 0.89% 6,610 $997K New
WMT Walmart Inc. 0.86% 7,801 $970K Reduce -18.5%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.84% 5,900 $942K Reduce -10.1%
IWF iShares Russell 1000 Growth 0.79% 2,091 $892K Reduce -20.4%
GE General Electric filed as GE AEROSPACE 0.78% 3,086 $876K Reduce -5.6%
DASH DoorDash Inc. Class A 0.71% 5,348 $803K Reduce -16.0%
UBER Uber Technologies Inc. 0.70% 10,877 $782K Reduce -2.0%
MA Mastercard Inc. Class A 0.68% 1,527 $763K Reduce -11.3%
JNJ Johnson & Johnson 0.66% 3,017 $737K Add +48.1%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 0.65% 6,151 $730K Reduce -10.9%
AMGN Amgen Inc. 0.61% 1,951 $686K Add +46.3%
LRCX Lam Research Corp. 0.59% 3,127 $668K New
IEI iShares 3-7 Year Treasury Bo 0.55% 5,246 $622K Reduce -14.1%
PH Parker Hannifin Corp. 0.55% 691 $619K Reduce -10.0%
DUK Duke Energy Corp. 0.52% 4,448 $582K No change
HWM Howmet Aerospace Inc. 0.50% 2,454 $566K Reduce -9.6%
MCK McKesson Corp. 0.48% 629 $544K Reduce -8.4%
NDAQ Nasdaq Inc. 0.47% 6,251 $531K Reduce -9.5%
ATO Atmos Energy Corp. 0.45% 2,759 $510K New
NFLX Netflix Inc. 0.45% 5,290 $509K Reduce -32.7%
SO The Southern Co. 0.45% 5,212 $503K Add +79.4%
ECL Ecolab Inc. 0.45% 1,885 $501K Reduce -9.8%
BSV Vanguard Short-Term Bond ETF 0.43% 6,101 $478K Reduce -19.6%
FLOT iShares Floating Rate Bond E 0.42% 9,214 $469K Reduce -19.8%
DMBS Doubleline Mortgage ETF 0.41% 9,452 $467K Add +80.3%
BBBS BBLX BBB 1-5Y Corp. Bond ETF 0.41% 9,116 $466K New
TMO Thermo Fisher Scientific Inc. 0.41% 931 $458K Reduce -7.7%
EFA iShares MSCI Eafe ETF 0.40% 4,607 $447K Reduce -25.7%
VCIT Vanguard Int-Term Corporate 0.40% 5,406 $447K Reduce -20.6%
TSM Taiwan Semiconductor-SP ADR 0.40% 1,321 $446K Reduce -35.4%
STT State Street Corp. 0.39% 3,451 $437K New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.39% 1,789 $434K Reduce -10.4%
XHLF Bondbloxx BBG 6 MTH US Treas 0.37% 8,349 $420K Reduce -21.9%
SYK Stryker Corp. 0.37% 1,269 $417K Reduce -54.7%
TXN Texas Instruments Inc. 0.36% 2,079 $404K Reduce -8.0%
VZ Verizon Communications Inc. 0.36% 8,036 $403K No change
PGX Invesco Preferred ETF 0.36% 36,854 $401K Reduce -20.4%
DHR Danaher Corp. 0.35% 2,106 $399K New
RJF Raymond James Financial Inc. 0.35% 2,724 $394K Reduce -9.5%
NUE Nucor Corp. 0.34% 2,290 $387K No change
GLW Corning Inc. 0.34% 2,810 $382K Reduce -31.1%
SPHQ Invesco S&P 500 Quality ETF 0.34% 5,030 $378K Reduce -25.8%
IWM iShares Russell 2000 ETF 0.32% 1,442 $358K Reduce -29.2%
MS Morgan Stanley 0.31% 2,150 $354K No change
MAR Marriott International Class A 0.31% 1,055 $345K No change
CAT Caterpillar Inc. 0.29% 465 $329K Reduce -21.9%
CSCO Cisco Systems Inc. 0.29% 4,156 $322K No change
IVV iShares Core S&P 500 ETF 0.28% 474 $310K Reduce -2.3%
NSC Norfolk Southern Corp. 0.26% 1,000 $287K No change
SCHD Schwab US DVD Equity ETF 0.25% 9,077 $278K Reduce -35.8%
USB US Bancorp 0.24% 5,233 $272K No change
EMR Emerson Electric Co. 0.23% 2,010 $263K No change
WM Waste Management Inc. 0.23% 1,141 $262K No change
PG The Procter & Gamble Co. 0.23% 1,802 $260K Reduce -33.2%
APD Air Products & Chemicals Inc. 0.23% 895 $260K No change
UNP Union Pacific Corp. 0.23% 1,050 $255K No change
AMT American Tower Corp. 0.22% 1,435 $248K No change
ITW Illinois Tool Works 0.22% 944 $246K No change
HD Home Depot Inc. 0.21% 720 $237K No change
MRVL Marvell Technology Inc. 0.21% 2,364 $234K Reduce -20.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.21% 2,395 $231K No change
ZTS Zoetis Inc. 0.20% 1,923 $227K New
IP International Paper Co. 0.20% 6,190 $221K No change
PSX Phillips 66 0.19% 1,196 $218K New
ABT Abbott Laboratories 0.19% 2,115 $217K No change
AMP Ameriprise Financial Inc. 0.19% 482 $214K Reduce -20.2%
ADBE Adobe Inc. 0.19% 870 $211K Reduce -76.0%
SHEL Shell PLC-ADR 0.18% 2,213 $206K Reduce -19.0%
ENB Enbridge Inc. 0.18% 3,727 $202K New
BDX Becton Dickinson and Co. 0.18% 1,280 $201K No change

Portfolio Sells Q4 2025 → Q1 2026

AXON Axon Enterprise Inc. Sold out 0.00% −2.00
RCL Royal Caribbean Cruises Ltd. Sold out 0.00% −1.12
NOW ServiceNow Inc. Sold out 0.00% −1.06
ADBE Adobe Inc. Reduce -76.0% 0.19% −0.82
PYPL PayPal Holdings Inc. Sold out 0.00% −0.82
BSX Boston Scientific Corp. Reduce -4.0% 1.43% −0.60
ORCL Oracle Corp. Reduce -6.3% 1.96% −0.53
CTAS Cintas Corp. Sold out 0.00% −0.49
XONE Bondbloxx BBG 1 Dur US Treas Sold out 0.00% −0.45
DASH DoorDash Inc. Class A Reduce -16.0% 0.71% −0.44
GOOGL Alphabet Inc. Class A Reduce -11.4% 4.07% −0.42
J Jacobs Solutions Inc. Sold out 0.00% −0.42
SYK Stryker Corp. Reduce -54.7% 0.37% −0.42
AIG American International Group Sold out 0.00% −0.41
MSFT Microsoft Corp. Reduce -8.3% 1.24% −0.35
META Meta Platforms Inc. Class A Reduce -5.3% 3.04% −0.29
VIG Vanguard Dividend Apprec ETF Sold out 0.00% −0.23
AXP American Express Co. Reduce -10.4% 0.93% −0.21
BX Blackstone Inc. Sold out 0.00% −0.21
IWF iShares Russell 1000 Growth Reduce -20.4% 0.79% −0.20
WFC Wells Fargo & Co. Reduce -3.4% 2.15% −0.19
TMUS T-Mobile US Inc. Sold out 0.00% −0.19
ADP Automatic Data Processing Sold out 0.00% −0.18
DKS Dick's Sporting Goods Inc. Sold out 0.00% −0.18
LLY Eli Lilly & Co. Reduce -0.2% 3.32% −0.17
CSX CSX Corp. Sold out 0.00% −0.16
V Visa Inc. Class A Reduce -3.0% 2.16% −0.16
NFLX Netflix Inc. Reduce -32.7% 0.45% −0.14
AAPL Apple Inc. Reduce -6.9% 3.70% −0.12
NVDA Nvidia Corp. Reduce -6.4% 4.42% −0.12
MA Mastercard Inc. Class A Reduce -11.3% 0.68% −0.11
TSM Taiwan Semiconductor-SP ADR Reduce -35.4% 0.40% −0.10
AVGO Broadcom Inc. Reduce -7.7% 1.01% −0.09
IBM Intl Business Machines Corp. Reduce -10.4% 0.39% −0.09
IWM iShares Russell 2000 ETF Reduce -29.2% 0.32% −0.08
AMZN Amazon.com Inc. Reduce -3.8% 2.24% −0.08
EFA iShares MSCI Eafe ETF Reduce -25.7% 0.40% −0.08
PG The Procter & Gamble Co. Reduce -33.2% 0.23% −0.08
SPHQ Invesco S&P 500 Quality ETF Reduce -25.8% 0.34% −0.07
NDAQ Nasdaq Inc. Reduce -9.5% 0.47% −0.06
SCHD Schwab US DVD Equity ETF Reduce -35.8% 0.25% −0.06
TMO Thermo Fisher Scientific Inc. Reduce -7.7% 0.41% −0.06
PGX Invesco Preferred ETF Reduce -20.4% 0.36% −0.06
VCIT Vanguard Int-Term Corporate Reduce -20.6% 0.40% −0.06
XHLF Bondbloxx BBG 6 MTH US Treas Reduce -21.9% 0.37% −0.06
BLK BlackRock Inc. Reduce -2.6% 2.09% −0.06
BSV Vanguard Short-Term Bond ETF Reduce -19.6% 0.43% −0.05
FLOT iShares Floating Rate Bond E Reduce -19.8% 0.42% −0.05
AMP Ameriprise Financial Inc. Reduce -20.2% 0.19% −0.05
URI United Rentals Inc. Reduce -2.0% 2.13% −0.04

Portfolio Buys Q4 2025 → Q1 2026

NYT New York Times Co. Class A New 1.36% +1.36
GD General Dynamics Corp. Add +510.2% 1.58% +1.36
DXCM Dexcom Inc. New 1.02% +1.02
SNOW Snowflake Inc. New 0.89% +0.89
CEG Constellation Energy Add +129.7% 1.25% +0.63
LRCX Lam Research Corp. New 0.59% +0.59
ATO Atmos Energy Corp. New 0.45% +0.45
BBBS BBLX BBB 1-5Y Corp. Bond ETF New 0.41% +0.41
STT State Street Corp. New 0.39% +0.39
DHR Danaher Corp. New 0.35% +0.35
JNJ Johnson & Johnson Add +48.1% 0.66% +0.32
AMGN Amgen Inc. Add +46.3% 0.61% +0.26
SO The Southern Co. Add +79.4% 0.45% +0.24
DMBS Doubleline Mortgage ETF Add +80.3% 0.41% +0.21
ZTS Zoetis Inc. New 0.20% +0.20
PSX Phillips 66 New 0.19% +0.19
ENB Enbridge Inc. New 0.18% +0.18
JPM JPMorgan Chase & Co. Add +1.7% 3.62% +0.12
SPGI S&P Global Inc. Add +14.9% 1.60% +0.06

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 106$129.9MAMAT, NVDA, GOOGL, PWR, LLY
Q1 2026 102$112.5MNVDA, GOOGL, COST, PWR, AAPL
Q4 2025 105$125.2MNVDA, GOOGL, AAPL, JPM, LLY
Q3 2025 110$125.8MNVDA, META, ORCL, AAPL, JPM
Q2 2025 111$140.9MCOST, NVDA, META, JPM, AAPL
Q1 2025 114$131.3MCOST, AAPL, JPM, LLY, META
Q4 2024 117$149.8MAAPL, COST, NVDA, JPM, LLY
Q3 2024 111$153.3MAAPL, COST, NVDA, LLY, JPM
Q2 2024Amended 107$162.7MNVDA, LLY, COST, AAPL, GOOGL
Q1 2024 108$162.9MNVDA, LLY, COST, AAPL, JPM