Atlas Brown,Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 23, 2024), Atlas Brown,Inc. reported 203 stock positions worth $278.9 million. Its top holding was Nvidia (NVDA) at 7.2% of the portfolio, followed by Apple (AAPL, 5.7%) and Microsoft (MSFT, 3.8%). Compared with Q1 2024, it opened 10 new positions, sold out of 12, added to 111 and reduced 62. The biggest buy was Alphabet Class C (GOOG, shares +4%) and the biggest sale Vngrd Mrngstr MD-Cap Val ETF (VOE, shares −45%).
- Most Recent 13F
- Q2 2026
- Location
- LOUISVILLE, KY
- CIK
- 0001388168
- Portfolio Value
- $278.9M (Q2 2024)
- SEC Filing
- 0001388168-24-000005 ↗ filed Jul 23, 2024
Holdings Value
Holdings 203 stocks · $278.9M
| NVDA Nvidia Corp. | 7.22% | 163,012 | $20.1M | Reduce -6.5% |
| AAPL Apple Inc. | 5.71% | 75,665 | $15.9M | Reduce -3.0% |
| MSFT Microsoft Corp. | 3.82% | 23,837 | $10.7M | Reduce -0.2% |
| VTI VG Morningstar TS MKT ETF-US | 3.36% | 35,019 | $9.4M | Reduce -0.4% |
| PG The Procter & Gamble Co. | 1.92% | 32,553 | $5.4M | Reduce -2.5% |
| ABBV Abbvie Inc. | 1.88% | 30,622 | $5.3M | Reduce -1.6% |
| XOM Exxon Mobil Corp. | 1.88% | 45,443 | $5.2M | Reduce -0.6% |
| AMZN Amazon.com Inc. | 1.83% | 26,363 | $5.1M | Reduce -1.2% |
| JNJ Johnson & Johnson | 1.83% | 34,853 | $5.1M | Add +0.7% |
| JPM JPMorgan Chase & Co. | 1.80% | 24,858 | $5.0M | Reduce -5.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.71% | 8,743 | $4.8M | Add +3.6% |
| PEP Pepsico Inc. | 1.50% | 25,433 | $4.2M | Add +0.9% |
| HD Home Depot Inc. | 1.50% | 12,163 | $4.2M | Add +3.5% |
| IWF iShares Russell 1000 Growth | 1.42% | 10,839 | $4.0M | Add +0.7% |
| GOOG Alphabet Inc. Class C | 1.40% | 21,324 | $3.9M | Add +3.5% |
| CVX Chevron Corp. | 1.35% | 24,049 | $3.8M | Reduce -6.0% |
| IWP iShares Russell Mid-Cap Grow | 1.33% | 33,661 | $3.7M | Add +1.6% |
| COST Costco Wholesale Corp. | 1.33% | 4,367 | $3.7M | Add +3.3% |
| IVV iShares Core S&P 500 ETF | 1.21% | 6,155 | $3.4M | Add +4.3% |
| IVW iShares S&P 500 Growth ETF | 1.15% | 34,798 | $3.2M | Reduce -19.7% |
| IWN iShares Russell 2000 Value E | 1.14% | 20,949 | $3.2M | Add +0.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.11% | 28,066 | $3.1M | Add +4.0% |
| META Meta Platforms Inc. Class A | 1.04% | 5,753 | $2.9M | Add +0.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.03% | 17,964 | $2.9M | Reduce -7.2% |
| IWO iShares Russell 2000 Growth | 1.00% | 10,620 | $2.8M | Reduce -0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.97% | 6,624 | $2.7M | Add +0.4% |
| IWS iShares Russell Mid-Cap Valu | 0.89% | 20,515 | $2.5M | Reduce -0.9% |
| NOBL Proshares S&P 500 Dividend A | 0.83% | 24,216 | $2.3M | Reduce -1.9% |
| HUM Humana Inc. | 0.82% | 6,119 | $2.3M | Reduce -4.6% |
| IWD iShares Russell 1000 Value E | 0.77% | 12,311 | $2.1M | Add +0.1% |
| GOOGL Alphabet Inc. Class A | 0.77% | 11,756 | $2.1M | Add +1.7% |
| ABT Abbott Laboratories | 0.77% | 20,534 | $2.1M | Reduce -1.5% |
| CAT Caterpillar Inc. | 0.76% | 6,374 | $2.1M | Reduce -12.5% |
| EFA iShares MSCI Eafe ETF | 0.75% | 26,871 | $2.1M | Reduce -2.6% |
| ADP Automatic Data Processing | 0.73% | 8,520 | $2.0M | Add +0.1% |
| AMAT Applied Materials Inc. | 0.72% | 8,556 | $2.0M | Add +7.1% |
| PFE Pfizer Inc. | 0.72% | 71,750 | $2.0M | Add +2.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.72% | 20,167 | $2.0M | Reduce -1.9% |
| MRK Merck & Co. Inc. | 0.69% | 15,598 | $1.9M | Reduce -5.1% |
| FTEC Fidelity MSCI Info Tech Indx | 0.65% | 10,498 | $1.8M | Add +2.5% |
| LLY Eli Lilly & Co. | 0.64% | 1,976 | $1.8M | Add +2.3% |
| BP BP PLC-Spons ADR | 0.64% | 49,090 | $1.8M | Add +20.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.63% | 44,236 | $1.8M | Reduce -6.3% |
| EEM iShares MSCI Emerging Market | 0.62% | 40,851 | $1.7M | Reduce -0.2% |
| CRM Salesforce Inc. | 0.60% | 6,560 | $1.7M | Add +1.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.59% | 3,448 | $1.7M | Reduce -1.5% |
| ORCL Oracle Corp. | 0.57% | 11,208 | $1.6M | Reduce -0.3% |
| FHLC Fidelity MSCI Health Care | 0.57% | 22,994 | $1.6M | Add +1.6% |
| BF.B Brown-Forman Corp. Class B | 0.56% | 36,005 | $1.6M | Reduce -0.6% |
| KO The Coca-Cola Co. | 0.56% | 24,414 | $1.6M | Add +3.2% |
| IEF iShares 7-10 Year Treasury B | 0.55% | 16,375 | $1.5M | Reduce -2.2% |
| MCD McDonald's Corp. | 0.53% | 5,817 | $1.5M | Reduce -8.3% |
| WMT Walmart Inc. | 0.51% | 20,972 | $1.4M | Add +0.7% |
| GE General Electric filed as GE AEROSPACE | 0.51% | 8,871 | $1.4M | Add +1.2% |
| VEU Vanguard Ftse All-World Ex-U | 0.50% | 23,625 | $1.4M | Add +0.2% |
| IWR iShares Russell Mid-Cap ETF | 0.49% | 16,941 | $1.4M | Add +9.8% |
| T AT&T Inc. | 0.49% | 71,779 | $1.4M | Reduce -19.6% |
| V Visa Inc. Class A | 0.49% | 5,220 | $1.4M | Reduce -3.0% |
| NFLX Netflix Inc. | 0.46% | 1,889 | $1.3M | Add +0.5% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.45% | 26,724 | $1.3M | Add +1.4% |
| UNP Union Pacific Corp. | 0.45% | 5,586 | $1.3M | Add +5.7% |
| RTX RTX Corp. | 0.45% | 12,367 | $1.2M | Reduce -3.6% |
| CMCSA Comcast Corp. Class A | 0.44% | 31,369 | $1.2M | Reduce -0.9% |
| INTC Intel Corp. | 0.44% | 39,510 | $1.2M | Reduce -7.8% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.43% | 13,666 | $1.2M | Reduce -28.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.43% | 6,945 | $1.2M | Add +0.3% |
| RWR SS SPDR Dow Jones REIT ETF | 0.42% | 12,449 | $1.2M | Reduce -7.1% |
| REGL Prshrs S&P Mid 400 DVD Arist | 0.41% | 15,683 | $1.2M | Reduce -2.6% |
| DUK Duke Energy Corp. | 0.41% | 11,269 | $1.1M | Reduce -4.6% |
| TGT Target Corp. | 0.40% | 7,609 | $1.1M | Reduce -0.1% |
| VZ Verizon Communications Inc. | 0.40% | 26,756 | $1.1M | Reduce -19.1% |
| CSCO Cisco Systems Inc. | 0.37% | 21,925 | $1.0M | Reduce -0.3% |
| F Ford Motor Co. filed as FORD MTR CO DEL | 0.37% | 81,719 | $1.0M | Reduce -2.0% |
| AXP American Express Co. | 0.37% | 4,415 | $1.0M | Add +0.2% |
| ITW Illinois Tool Works | 0.34% | 3,992 | $946K | Add +0.1% |
| NEE Nextera Energy Inc. | 0.34% | 13,310 | $942K | Add +0.3% |
| MA Mastercard Inc. Class A | 0.34% | 2,121 | $936K | Add +0.4% |
| SLYV SS SPDR S&P 600 SC Val ETF | 0.34% | 11,930 | $934K | Reduce -2.8% |
| SHW The Sherwin-Williams Co. | 0.33% | 3,128 | $933K | Add +0.2% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.33% | 6,138 | $923K | Reduce -44.8% |
| BA The Boeing Co. | 0.33% | 5,041 | $918K | Add +10.6% |
| TIP iShares Tips Bond ETF | 0.33% | 8,501 | $908K | Add +24.4% |
| BF.A Brown-Forman Corp. Class A | 0.32% | 20,351 | $898K | No change |
| PNC PNC Financial Services Group | 0.32% | 5,734 | $892K | Reduce -11.7% |
| IWM iShares Russell 2000 ETF | 0.32% | 4,358 | $884K | Add +2.4% |
| VWO Vanguard Ftse Emerging Marke | 0.31% | 19,973 | $874K | Add +206.3% |
| STZ Constellation Brands Inc. Class A | 0.31% | 3,308 | $851K | Add +0.0% |
| BLK BlackRock Finance Inc. | 0.30% | 1,059 | $834K | Add +0.7% |
| DHR Danaher Corp. | 0.30% | 3,299 | $824K | Reduce -2.9% |
| QCOM Qualcomm Inc. | 0.29% | 3,996 | $796K | Add +0.6% |
| JCI Johnson Controls Internation | 0.28% | 11,735 | $780K | Add +0.1% |
| ORLY O'reilly Automotive Inc. | 0.27% | 714 | $754K | Add +16.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.27% | 9,700 | $750K | Add +112.1% |
| BMY Bristol-Myers Squibb Co. | 0.27% | 17,824 | $740K | Add +0.2% |
| CHDN Churchill Downs Inc. | 0.26% | 5,278 | $737K | No change |
| PM Philip Morris International | 0.25% | 6,998 | $709K | Reduce -0.3% |
| NET Cloudflare Inc. Class A | 0.25% | 8,503 | $704K | Add +0.2% |
| UTF Cohen & Steers Infrastructur | 0.25% | 31,158 | $700K | Add +50.6% |
| UTG Reaves Utility Income Fund | 0.25% | 25,205 | $689K | Add +50.3% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.24% | 7,919 | $680K | Reduce -16.2% |
Portfolio Sells Q1 2024 → Q2 2024
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -44.8% | 0.33% | −0.30 |
| INTC Intel Corp. | Reduce -7.8% | 0.44% | −0.25 |
| CAT Caterpillar Inc. | Reduce -12.5% | 0.76% | −0.21 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -28.8% | 0.43% | −0.21 |
| DIS The Walt Disney Co. | Reduce -1.9% | 0.72% | −0.20 |
| ABBV Abbvie Inc. | Reduce -1.6% | 1.88% | −0.18 |
| IVW iShares S&P 500 Growth ETF | Reduce -19.7% | 1.15% | −0.18 |
| WBA Walgreens Boots Alliance Inc. | Reduce -15.3% | 0.12% | −0.13 |
| JPM JPMorgan Chase & Co. | Reduce -5.9% | 1.80% | −0.12 |
| BF.B Brown-Forman Corp. Class B | Reduce -0.6% | 0.56% | −0.12 |
| CVX Chevron Corp. | Reduce -6.0% | 1.35% | −0.12 |
| MCD McDonald's Corp. | Reduce -8.3% | 0.53% | −0.12 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -7.2% | 1.03% | −0.11 |
| VZ Verizon Communications Inc. | Reduce -19.1% | 0.40% | −0.11 |
| IP International Paper Co. | Sold out | 0.00% | −0.10 |
| ABT Abbott Laboratories | Reduce -1.5% | 0.77% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -5.1% | 0.69% | −0.10 |
| YUM Yum! Brands Inc. | Sold out | 0.00% | −0.09 |
| NSC Norfolk Southern Corp. | Sold out | 0.00% | −0.09 |
| TGT Target Corp. | Reduce -0.1% | 0.40% | −0.09 |
| MDLZ Mondelez International Inc. Class A | Sold out | 0.00% | −0.08 |
| MOO Vaneck Agribusiness ETF | Sold out | 0.00% | −0.08 |
| T AT&T Inc. | Reduce -19.6% | 0.49% | −0.08 |
| C Citigroup Inc. | Reduce -32.6% | 0.16% | −0.08 |
| UNH Unitedhealth Group Inc. | Reduce -26.8% | 0.22% | −0.08 |
| DAR Darling Ingredients Inc. | Sold out | 0.00% | −0.08 |
| NOBL Proshares S&P 500 Dividend A | Reduce -1.9% | 0.83% | −0.08 |
| NOC Northrop Grumman Corp. | Sold out | 0.00% | −0.08 |
| EXPE Expedia Group Inc. | Sold out | 0.00% | −0.08 |
| GWW WW Grainger Inc. | Sold out | 0.00% | −0.07 |
| EFV iShares MSCI Eafe Value ETF | Sold out | 0.00% | −0.07 |
| AMT American Tower Corp. | Sold out | 0.00% | −0.07 |
| PNC PNC Financial Services Group | Reduce -11.7% | 0.32% | −0.06 |
| CMCSA Comcast Corp. Class A | Reduce -0.9% | 0.44% | −0.06 |
| XOM Exxon Mobil Corp. | Reduce -0.6% | 1.88% | −0.06 |
| IWS iShares Russell Mid-Cap Valu | Reduce -0.9% | 0.89% | −0.06 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -16.2% | 0.24% | −0.06 |
| V Visa Inc. Class A | Reduce -3.0% | 0.49% | −0.06 |
| EPD Enterprise Products Partners | Reduce -27.4% | 0.13% | −0.05 |
| IWO iShares Russell 2000 Growth | Reduce -0.1% | 1.00% | −0.05 |
| EFA iShares MSCI Eafe ETF | Reduce -2.6% | 0.75% | −0.05 |
| REGL Prshrs S&P Mid 400 DVD Arist | Reduce -2.6% | 0.41% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -2.5% | 1.92% | −0.05 |
| RWR SS SPDR Dow Jones REIT ETF | Reduce -7.1% | 0.42% | −0.04 |
| KR Kroger Co. | Reduce -0.6% | 0.23% | −0.04 |
| TAST Carrols Restaurant Group Inc. | Sold out | 0.00% | −0.04 |
| F Ford Motor Co. | Reduce -2.0% | 0.37% | −0.04 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -2.8% | 0.34% | −0.04 |
| IEF iShares 7-10 Year Treasury B | Reduce -2.2% | 0.55% | −0.03 |
| CSCO Cisco Systems Inc. | Reduce -0.3% | 0.37% | −0.03 |
Portfolio Buys Q1 2024 → Q2 2024
| GOOG Alphabet Inc. Class C | Add +3.5% | 1.40% | +0.26 |
| IVOV Vanguard S&P Mid-Cap 400 Val | New | 0.24% | +0.24 |
| VWO Vanguard Ftse Emerging Marke | Add +206.3% | 0.31% | +0.21 |
| COST Costco Wholesale Corp. | Add +3.3% | 1.33% | +0.20 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +112.1% | 0.27% | +0.14 |
| GOOGL Alphabet Inc. Class A | Add +1.7% | 0.77% | +0.13 |
| AMAT Applied Materials Inc. | Add +7.1% | 0.72% | +0.12 |
| TJX TJX Companies Inc. | Add +4.0% | 1.11% | +0.11 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +3.6% | 1.71% | +0.10 |
| IWF iShares Russell 1000 Growth | Add +0.7% | 1.42% | +0.10 |
| LLY Eli Lilly & Co. | Add +2.3% | 0.64% | +0.09 |
| SITM Sitime Corp. | New | 0.09% | +0.09 |
| PANW Palo Alto Networks Inc. | New | 0.09% | +0.09 |
| XLF SS Financial Select Sector | New | 0.09% | +0.09 |
| UTG Reaves Utility Income Fund | Add +50.3% | 0.25% | +0.08 |
| INTU Intuit Inc. | New | 0.08% | +0.08 |
| IVV iShares Core S&P 500 ETF | Add +4.3% | 1.21% | +0.08 |
| COP Conocophillips | New | 0.08% | +0.08 |
| VOO Vanguard S&P 500 ETF | New | 0.08% | +0.08 |
| AVEM Avantis Emerging Markets Eq | New | 0.08% | +0.08 |
| BP BP PLC-Spons ADR | Add +20.3% | 0.64% | +0.08 |
| IEFA iShares Core MSCI Eafe ETF | New | 0.07% | +0.07 |
| GS Goldman Sachs Group Inc. | New | 0.07% | +0.07 |
| UTF Cohen & Steers Infrastructur | Add +50.6% | 0.25% | +0.07 |
| FTEC Fidelity MSCI Info Tech Indx | Add +2.5% | 0.65% | +0.06 |
| ISRG Intuitive Surgical Inc. | Add +43.5% | 0.16% | +0.06 |
| TIP iShares Tips Bond ETF | Add +24.4% | 0.33% | +0.06 |
| PH Parker Hannifin Corp. | Add +46.0% | 0.24% | +0.06 |
| WMT Walmart Inc. | Add +0.7% | 0.51% | +0.05 |
| OGN Organon & Co. | Add +15.8% | 0.22% | +0.05 |
| PGR Progressive Corp. | Add +48.2% | 0.13% | +0.04 |
| NFLX Netflix Inc. | Add +0.5% | 0.46% | +0.04 |
| QCOM Qualcomm Inc. | Add +0.6% | 0.29% | +0.04 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +12.0% | 0.22% | +0.04 |
| META Meta Platforms Inc. Class A | Add +0.9% | 1.04% | +0.03 |
| KO The Coca-Cola Co. | Add +3.2% | 0.56% | +0.03 |
| NEE Nextera Energy Inc. | Add +0.3% | 0.34% | +0.03 |
| FXZ First Trust Materials Alphad | Add +44.0% | 0.13% | +0.03 |
| TSLA Tesla Inc. | Add +4.2% | 0.19% | +0.03 |
| FQAL Fidelity Quality Factor ETF | Add +14.3% | 0.16% | +0.02 |
| IYW iShares Ustechnology ETF | Add +3.8% | 0.18% | +0.02 |
| IWR iShares Russell Mid-Cap ETF | Add +9.8% | 0.49% | +0.02 |
| ORLY O'reilly Automotive Inc. | Add +16.5% | 0.27% | +0.02 |
| MUB iShares National Muni Bond E | Add +15.5% | 0.16% | +0.02 |
| FCOM Fidelity MSCI Comm Serv Indx | Add +6.3% | 0.18% | +0.02 |
| GEV GE Vernova Inc. | Add +12.6% | 0.15% | +0.01 |
| SO The Southern Co. | Add +0.8% | 0.21% | +0.01 |
| SBUX Starbucks Corp. | Add +31.3% | 0.13% | +0.01 |
| WFC Wells Fargo & Co. | Add +8.0% | 0.14% | +0.01 |
| PFE Pfizer Inc. | Add +2.2% | 0.72% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 237 | $372.5M | NVDA, AAPL, VTI, MSFT, JNJ |
| Q1 2026 | 226 | $332.2M | NVDA, AAPL, VTI, MSFT, JNJ |
| Q4 2025 | 226 | $336.4M | NVDA, AAPL, MSFT, VTI, JPM |
| Q3 2025 | 226 | $338.3M | NVDA, AAPL, MSFT, VTI, JPM |
| Q2 2025 | 222 | $311.5M | NVDA, AAPL, MSFT, VTI, JPM |
| Q1 2025 | 213 | $285.0M | AAPL, NVDA, VTI, MSFT, ABBV |
| Q4 2024 | 206 | $292.4M | NVDA, AAPL, MSFT, VTI, AMZN |
| Q3 2024 | 207 | $288.7M | NVDA, AAPL, MSFT, VTI, ABBV |
| Q2 2024 | 203 | $278.9M | NVDA, AAPL, MSFT, VTI, PG |
| Q1 2024 | 204 | $274.7M | NVDA, AAPL, MSFT, VTI, ABBV |