Atlas Brown,Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 17, 2025), Atlas Brown,Inc. reported 226 stock positions worth $338.3 million. Its top holding was Nvidia (NVDA) at 8.1% of the portfolio, followed by Apple (AAPL, 5.6%) and Microsoft (MSFT, 3.7%). Compared with Q2 2025, it opened 13 new positions, sold out of 9, added to 105 and reduced 87. The biggest buy was a new position in Paramount Skydance Class B (PSKY) and the biggest sale Procter & Gamble (PG, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- LOUISVILLE, KY
- CIK
- 0001388168
- Portfolio Value
- $338.3M (Q3 2025)
- SEC Filing
- 0001388168-25-000006 ↗ filed Oct 17, 2025
Holdings Value
Holdings 226 stocks · $338.3M
| NVDA Nvidia Corp. | 8.08% | 146,544 | $27.3M | Reduce -5.4% |
| AAPL Apple Inc. | 5.63% | 74,864 | $19.1M | Reduce -0.9% |
| MSFT Microsoft Corp. | 3.66% | 23,919 | $12.4M | Reduce -0.1% |
| VTI VG Morningstar TS MKT ETF-US | 3.27% | 33,754 | $11.1M | Add +0.5% |
| JPM JPMorgan Chase & Co. | 2.33% | 24,968 | $7.9M | Reduce -0.3% |
| ABBV Abbvie Inc. | 2.08% | 30,459 | $7.1M | Reduce -0.1% |
| JNJ Johnson & Johnson | 1.89% | 34,518 | $6.4M | Reduce -0.1% |
| AMZN Amazon.com Inc. | 1.81% | 27,961 | $6.1M | Reduce -0.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.75% | 8,904 | $5.9M | Add +0.5% |
| GOOG Alphabet Inc. Class C | 1.52% | 21,139 | $5.1M | Reduce -0.4% |
| XOM Exxon Mobil Corp. | 1.51% | 45,312 | $5.1M | Reduce -0.1% |
| IVV iShares Core S&P 500 ETF | 1.48% | 7,474 | $5.0M | Reduce -0.4% |
| PG The Procter & Gamble Co. | 1.47% | 32,393 | $5.0M | Reduce -0.3% |
| IWF iShares Russell 1000 Growth | 1.46% | 10,547 | $4.9M | Reduce -0.5% |
| HD Home Depot Inc. | 1.45% | 12,138 | $4.9M | Reduce -0.4% |
| IWP iShares Russell Mid-Cap Grow | 1.41% | 33,456 | $4.8M | Reduce -0.8% |
| META Meta Platforms Inc. Class A | 1.30% | 5,994 | $4.4M | Add +1.2% |
| COST Costco Wholesale Corp. | 1.25% | 4,553 | $4.2M | Add +0.1% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.19% | 27,960 | $4.0M | Add +0.0% |
| CVX Chevron Corp. | 1.10% | 24,038 | $3.7M | Add +0.1% |
| IWN iShares Russell 2000 Value E | 1.06% | 20,343 | $3.6M | Reduce -1.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.99% | 6,689 | $3.4M | Reduce -0.9% |
| PEP Pepsico Inc. | 0.99% | 23,914 | $3.4M | Reduce -0.3% |
| IWO iShares Russell 2000 Growth | 0.98% | 10,345 | $3.3M | Add +0.0% |
| IVW iShares S&P 500 Growth ETF | 0.96% | 26,984 | $3.3M | Reduce -1.8% |
| ORCL Oracle Corp. | 0.94% | 11,314 | $3.2M | Reduce -0.5% |
| GOOGL Alphabet Inc. Class A | 0.88% | 12,306 | $3.0M | Add +0.2% |
| IWS iShares Russell Mid-Cap Valu | 0.85% | 20,686 | $2.9M | Reduce -0.4% |
| ABT Abbott Laboratories | 0.81% | 20,485 | $2.7M | Reduce -0.5% |
| GE General Electric filed as GE AEROSPACE | 0.80% | 8,990 | $2.7M | Add +0.8% |
| ADP Automatic Data Processing | 0.74% | 8,553 | $2.5M | Add +0.2% |
| EFA iShares MSCI Eafe ETF | 0.73% | 26,554 | $2.5M | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.73% | 13,286 | $2.5M | Add +7.8% |
| IWD iShares Russell 1000 Value E | 0.73% | 12,121 | $2.5M | Reduce -0.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.72% | 4,051 | $2.4M | Add +0.8% |
| NOBL Proshares S&P 500 Dividend A | 0.71% | 23,269 | $2.4M | Reduce -3.3% |
| CAT Caterpillar Inc. | 0.70% | 4,987 | $2.4M | Reduce -2.6% |
| FTEC Fidelity MSCI Info Tech Indx | 0.70% | 10,693 | $2.4M | Add +0.6% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.68% | 20,202 | $2.3M | Add +0.5% |
| NFLX Netflix Inc. | 0.66% | 1,851 | $2.2M | Add +0.2% |
| EEM iShares MSCI Emerging Market | 0.65% | 41,438 | $2.2M | Reduce -0.0% |
| CMI Cummins Inc. | 0.65% | 5,235 | $2.2M | Add +0.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.61% | 39,713 | $2.0M | Reduce -1.8% |
| PFE Pfizer Inc. | 0.59% | 78,470 | $2.0M | Reduce -1.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.59% | 7,026 | $2.0M | Add +0.2% |
| MCD McDonald's Corp. | 0.58% | 6,507 | $2.0M | Add +1.0% |
| WMT Walmart Inc. | 0.57% | 18,687 | $1.9M | Reduce -0.7% |
| NET Cloudflare Inc. Class A | 0.56% | 8,827 | $1.9M | Reduce -0.2% |
| AMAT Applied Materials Inc. | 0.56% | 9,203 | $1.9M | Add +9.7% |
| RTX RTX Corp. | 0.53% | 10,663 | $1.8M | Reduce -3.3% |
| V Visa Inc. Class A | 0.52% | 5,145 | $1.8M | Reduce -1.6% |
| CRM Salesforce Inc. | 0.52% | 7,406 | $1.8M | Add +3.4% |
| HUM Humana Inc. | 0.50% | 6,485 | $1.7M | Add +1.8% |
| T AT&T Inc. | 0.49% | 58,765 | $1.7M | Reduce -0.7% |
| VEU Vanguard Ftse All-World Ex-U | 0.48% | 22,911 | $1.6M | Add +1.0% |
| GEV GE Vernova Inc. | 0.45% | 2,497 | $1.5M | Add +0.0% |
| IEF iShares 7-10 Year Treasury B | 0.45% | 15,762 | $1.5M | Reduce -0.6% |
| CSCO Cisco Systems Inc. | 0.45% | 22,015 | $1.5M | Add +0.1% |
| LLY Eli Lilly & Co. | 0.44% | 1,969 | $1.5M | Add +1.6% |
| IWR iShares Russell Mid-Cap ETF | 0.44% | 15,297 | $1.5M | Reduce -1.2% |
| BA The Boeing Co. | 0.42% | 6,520 | $1.4M | Add +0.3% |
| AXP American Express Co. | 0.41% | 4,204 | $1.4M | Reduce -1.4% |
| FHLC Fidelity MSCI Health Care | 0.41% | 20,779 | $1.4M | Reduce -3.7% |
| REGL Prshrs S&P Mid 400 DVD Arist | 0.41% | 16,170 | $1.4M | Add +1.3% |
| UNP Union Pacific Corp. | 0.40% | 5,791 | $1.4M | Add +2.3% |
| MRK Merck & Co. Inc. | 0.40% | 16,196 | $1.4M | Add +0.4% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.39% | 26,239 | $1.3M | Reduce -3.3% |
| KO The Coca-Cola Co. | 0.39% | 19,683 | $1.3M | Reduce -1.8% |
| JCI Johnson Controls Internation | 0.38% | 11,807 | $1.3M | Add +0.0% |
| INTC Intel Corp. | 0.38% | 38,104 | $1.3M | Reduce -1.7% |
| BLK BlackRock Inc. | 0.37% | 1,078 | $1.3M | Add +0.4% |
| DUK Duke Energy Corp. | 0.37% | 10,148 | $1.3M | Reduce -2.5% |
| BP BP PLC-Spons ADR | 0.37% | 36,391 | $1.3M | Reduce -1.2% |
| TSLA Tesla Inc. | 0.37% | 2,801 | $1.2M | Add +1.5% |
| MA Mastercard Inc. Class A | 0.36% | 2,164 | $1.2M | Add +0.3% |
| RWR SS SPDR Dow Jones REIT ETF | 0.36% | 12,152 | $1.2M | Add +0.1% |
| ORLY O'reilly Automotive Inc. | 0.35% | 10,920 | $1.2M | Add +2.4% |
| SHW The Sherwin-Williams Co. | 0.34% | 3,275 | $1.1M | Add +1.0% |
| PNC PNC Financial Services Group | 0.33% | 5,616 | $1.1M | Add +0.2% |
| VZ Verizon Communications Inc. | 0.33% | 25,624 | $1.1M | Reduce -1.0% |
| NEE Nextera Energy Inc. | 0.33% | 14,608 | $1.1M | Add +5.4% |
| ITW Illinois Tool Works | 0.31% | 4,021 | $1.0M | Add +0.2% |
| IWM iShares Russell 2000 ETF | 0.31% | 4,320 | $1.0M | Reduce -0.0% |
| PH Parker Hannifin Corp. | 0.29% | 1,309 | $993K | Add +0.1% |
| AVEM Avantis Emerging Markets Eq | 0.29% | 13,051 | $980K | Add +223.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.29% | 12,263 | $980K | Reduce -1.0% |
| PLTR Palantir Technologies Inc. Class A | 0.29% | 5,299 | $967K | Add +8.0% |
| UI Ubiquiti Inc. | 0.28% | 1,450 | $958K | Reduce -0.7% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.28% | 9,703 | $930K | Reduce -2.6% |
| RSP Invesco S&P 500 Equal Weight | 0.27% | 4,727 | $897K | Add +55.2% |
| KR Kroger Co. | 0.26% | 13,035 | $879K | Reduce -0.4% |
| CMCSA Comcast Corp. Class A | 0.26% | 27,893 | $876K | Reduce -3.0% |
| ASML ASML Holding NV-NY Reg SHS | 0.25% | 890 | $862K | Add +10.7% |
| BF.B Brown-Forman Corp. Class B | 0.24% | 30,205 | $818K | Add +6.9% |
| TIP iShares Tips Bond ETF | 0.23% | 7,000 | $778K | Reduce -1.2% |
| UTG Reaves Utility Income Fund | 0.23% | 19,599 | $777K | Add +0.1% |
| PM Philip Morris International | 0.23% | 4,779 | $775K | Reduce -2.1% |
| BRK.A Berkshire Hathaway Inc. Class A | 0.22% | 1 | $754K | No change |
| TGT Target Corp. | 0.22% | 8,349 | $749K | Reduce -0.4% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.22% | 4,260 | $744K | Reduce -4.2% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $2K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| COHEN & STEERS INFRASTRU | RIGHT 10/16/2025 | 22,423 | $2K | Reduce -7.4% |
Total filed on the 13F, all lines: $338.3M.
Portfolio Sells Q2 2025 → Q3 2025
| PG The Procter & Gamble Co. | Reduce -0.3% | 1.47% | −0.19 |
| MSFT Microsoft Corp. | Reduce -0.1% | 3.66% | −0.16 |
| AMZN Amazon.com Inc. | Reduce -0.0% | 1.81% | −0.16 |
| WBA Walgreens Boots Alliance Inc. | Sold out | 0.00% | −0.15 |
| PARAA Paramount Global Class B | Sold out | 0.00% | −0.15 |
| DG Dollar General Corp. | Sold out | 0.00% | −0.13 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -50.1% | 0.07% | −0.13 |
| IWP iShares Russell Mid-Cap Grow | Reduce -0.8% | 1.41% | −0.09 |
| ABT Abbott Laboratories | Reduce -0.5% | 0.81% | −0.09 |
| V Visa Inc. Class A | Reduce -1.6% | 0.52% | −0.08 |
| CMCSA Comcast Corp. Class A | Reduce -3.0% | 0.26% | −0.07 |
| KO The Coca-Cola Co. | Reduce -1.8% | 0.39% | −0.07 |
| CL Colgate-Palmolive Co. | Sold out | 0.00% | −0.07 |
| NOBL Proshares S&P 500 Dividend A | Reduce -3.3% | 0.71% | −0.07 |
| SAP Sap SE-Sponsored ADR | Sold out | 0.00% | −0.07 |
| MDLZ Mondelez International Inc. Class A | Sold out | 0.00% | −0.07 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.06 |
| ISRG Intuitive Surgical Inc. | Reduce -22.2% | 0.09% | −0.06 |
| T AT&T Inc. | Reduce -0.7% | 0.49% | −0.06 |
| FSTA Fidelity MSCI Cons Stap Indx | Reduce -3.3% | 0.39% | −0.06 |
| XOM Exxon Mobil Corp. | Reduce -0.1% | 1.51% | −0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.9% | 0.99% | −0.06 |
| PM Philip Morris International | Reduce -2.1% | 0.23% | −0.06 |
| FRME First Merchants Corp. | Reduce -25.6% | 0.10% | −0.05 |
| UTF Cohen & Steers Infrastructur | Reduce -7.3% | 0.16% | −0.04 |
| TGT Target Corp. | Reduce -0.4% | 0.22% | −0.04 |
| KR Kroger Co. | Reduce -0.4% | 0.26% | −0.04 |
| UPS United Parcel Service Class B | Reduce -17.4% | 0.07% | −0.04 |
| USB US Bancorp | Reduce -17.7% | 0.16% | −0.04 |
| NFE New Fortress Energy Inc. | Sold out | 0.00% | −0.04 |
| IEF iShares 7-10 Year Treasury B | Reduce -0.6% | 0.45% | −0.04 |
| MUB iShares National Muni Bond E | Reduce -16.3% | 0.14% | −0.04 |
| PYPL PayPal Holdings Inc. | Reduce -0.5% | 0.17% | −0.04 |
| FHLC Fidelity MSCI Health Care | Reduce -3.7% | 0.41% | −0.03 |
| DOV Dover Corp. | Reduce -0.7% | 0.15% | −0.03 |
| PFE Pfizer Inc. | Reduce -1.6% | 0.59% | −0.03 |
| IWD iShares Russell 1000 Value E | Reduce -0.2% | 0.73% | −0.03 |
| SYBT Stock Yards Bancorp Inc. | Reduce -0.2% | 0.12% | −0.03 |
| IWS iShares Russell Mid-Cap Valu | Reduce -0.4% | 0.85% | −0.03 |
| VZ Verizon Communications Inc. | Reduce -1.0% | 0.33% | −0.03 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -1.0% | 0.29% | −0.03 |
| HON Honeywell International Inc. | Reduce -5.2% | 0.10% | −0.03 |
| BMY Bristol-Myers Squibb Co. | Reduce -0.1% | 0.22% | −0.03 |
| AXP American Express Co. | Reduce -1.4% | 0.41% | −0.02 |
| PEP Pepsico Inc. | Reduce -0.3% | 0.99% | −0.02 |
| DUK Duke Energy Corp. | Reduce -2.5% | 0.37% | −0.02 |
| WMT Walmart Inc. | Reduce -0.7% | 0.57% | −0.02 |
| LUMN Lumen Technologies Inc. | Sold out | 0.00% | −0.02 |
| IWR iShares Russell Mid-Cap ETF | Reduce -1.2% | 0.44% | −0.02 |
| TIP iShares Tips Bond ETF | Reduce -1.2% | 0.23% | −0.02 |
Portfolio Buys Q2 2025 → Q3 2025
| PSKY Paramount Skydance Class B | New | 0.21% | +0.21 |
| AVEM Avantis Emerging Markets Eq | Add +223.9% | 0.29% | +0.20 |
| GOOGL Alphabet Inc. Class A | Add +0.2% | 0.88% | +0.19 |
| CMI Cummins Inc. | Add +0.2% | 0.65% | +0.10 |
| ADBE Adobe Inc. | New | 0.10% | +0.10 |
| RSP Invesco S&P 500 Equal Weight | Add +55.2% | 0.27% | +0.09 |
| TSLA Tesla Inc. | Add +1.5% | 0.37% | +0.09 |
| VB Vanguard Most SM-Cap ETF-Usd | New | 0.09% | +0.09 |
| TJX TJX Companies Inc. | Add +0.0% | 1.19% | +0.09 |
| FBTC Fidelity Wise Origin Bitcoin | New | 0.07% | +0.07 |
| PLTR Palantir Technologies Inc. Class A | Add +8.0% | 0.29% | +0.07 |
| NSC Norfolk Southern Corp. | New | 0.07% | +0.07 |
| MGMT Ballast Small/Mid Cap ETF | New | 0.07% | +0.07 |
| AMAT Applied Materials Inc. | Add +9.7% | 0.56% | +0.06 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.06% | +0.06 |
| VUG Vanguard Mrngstar GR ETF-Sui | New | 0.06% | +0.06 |
| GE General Electric | Add +0.8% | 0.80% | +0.06 |
| CSX CSX Corp. | New | 0.06% | +0.06 |
| RWL Invesco S&P 500 Revenue ETF | New | 0.06% | +0.06 |
| YUM Yum! Brands Inc. | New | 0.06% | +0.06 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.06% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +51.6% | 0.18% | +0.06 |
| SITM Sitime Corp. | Add +2.3% | 0.20% | +0.05 |
| ATEC Alphatec Holdings Inc. | New | 0.05% | +0.05 |
| ASML ASML Holding NV-NY Reg SHS | Add +10.7% | 0.25% | +0.05 |
| TSM Taiwan Semiconductor-SP ADR | Add +10.1% | 0.20% | +0.04 |
| ORLY O'reilly Automotive Inc. | Add +2.4% | 0.35% | +0.04 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +7.8% | 0.73% | +0.03 |
| GEV GE Vernova Inc. | Add +0.0% | 0.45% | +0.03 |
| IWO iShares Russell 2000 Growth | Add +0.0% | 0.98% | +0.03 |
| FTEC Fidelity MSCI Info Tech Indx | Add +0.6% | 0.70% | +0.03 |
| TMO Thermo Fisher Scientific Inc. | Add +22.3% | 0.09% | +0.02 |
| MTBA Simplify MBS ETF | Add +33.6% | 0.10% | +0.02 |
| C Citigroup Inc. | Add +3.8% | 0.15% | +0.02 |
| NEE Nextera Energy Inc. | Add +5.4% | 0.33% | +0.02 |
| GLD SPDR Gold Shares | Add +0.3% | 0.21% | +0.01 |
| OMC Omnicom Group | Add +5.2% | 0.16% | +0.01 |
| FAST Fastenal Co. | Add +0.1% | 0.18% | +0.01 |
| NOC Northrop Grumman Corp. | Add +1.5% | 0.10% | +0.01 |
| BLK BlackRock Inc. | Add +0.4% | 0.37% | +0.01 |
| OGN Organon & Co. | Add +4.8% | 0.14% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.8% | 0.72% | +0.01 |
| AMD Advanced Micro Devices | Add +1.6% | 0.11% | +0.01 |
| LOW Lowe's Cos Inc. | Add +0.9% | 0.12% | +0.01 |
| BX Blackstone Inc. | Add +1.0% | 0.08% | +0.00 |
| XLK SS Technology Select Sector | Add +1.7% | 0.09% | +0.00 |
| VGT Vanguard Info Tech ETF | Add +0.2% | 0.10% | +0.00 |
| AVDE Avantis International Equity | Add +5.9% | 0.08% | +0.00 |
| UNH Unitedhealth Group Inc. | Add +0.7% | 0.11% | +0.00 |
| F Ford Motor Co. | Add +0.1% | 0.17% | +0.00 |
Notes & Other Activity Q2 2025 → Q3 2025
| COHEN & STEERS INFRASTRU | RIGHT 10/16/2025 | Reduce -7.4% | 22,423 | $2K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 237 | $372.5M | NVDA, AAPL, VTI, MSFT, JNJ |
| Q1 2026 | 226 | $332.2M | NVDA, AAPL, VTI, MSFT, JNJ |
| Q4 2025 | 226 | $336.4M | NVDA, AAPL, MSFT, VTI, JPM |
| Q3 2025 | 226 | $338.3M | NVDA, AAPL, MSFT, VTI, JPM |
| Q2 2025 | 222 | $311.5M | NVDA, AAPL, MSFT, VTI, JPM |
| Q1 2025 | 213 | $285.0M | AAPL, NVDA, VTI, MSFT, ABBV |
| Q4 2024 | 206 | $292.4M | NVDA, AAPL, MSFT, VTI, AMZN |
| Q3 2024 | 207 | $288.7M | NVDA, AAPL, MSFT, VTI, ABBV |
| Q2 2024 | 203 | $278.9M | NVDA, AAPL, MSFT, VTI, PG |
| Q1 2024 | 204 | $274.7M | NVDA, AAPL, MSFT, VTI, ABBV |