Dana Investment Advisors, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 15, 2025), Dana Investment Advisors, Inc. reported 541 stock positions worth $2.8 billion. Its top holding was Apple (AAPL) at 5.0% of the portfolio, followed by Microsoft (MSFT, 3.8%) and Nvidia (NVDA, 3.0%). Compared with Q4 2024, it opened 20 new positions, sold out of 17, added to 143 and reduced 328. The biggest buy was PPL (PPL, shares +1369%) and the biggest sale Broadcom (AVGO, shares −17%).
- Most Recent 13F
- Q2 2026
- Location
- BROOKFIELD, WI
- CIK
- 0001427514
- Portfolio Value
- $2.8B (Q1 2025)
- SEC Filing
- 0001427514-25-000004 ↗ filed May 15, 2025
Holdings Value
Holdings 541 stocks · $2.8B
| AAPL Apple Inc. | 4.98% | 625,001 | $138.8M | Add +0.7% |
| MSFT Microsoft Corp. | 3.79% | 281,828 | $105.8M | Add +4.7% |
| NVDA Nvidia Corp. | 2.97% | 763,362 | $82.7M | Add +0.1% |
| AMZN Amazon.com Inc. | 2.02% | 296,600 | $56.4M | Reduce -0.4% |
| GOOGL Alphabet Inc. Class A | 1.85% | 333,641 | $51.6M | Reduce -7.7% |
| META Meta Platforms Inc. Class A | 1.66% | 80,215 | $46.2M | Reduce -13.5% |
| V Visa Inc. Class A | 1.55% | 123,583 | $43.3M | Reduce -6.2% |
| FISV Fiserv Inc. | 1.19% | 150,647 | $33.3M | Reduce -10.6% |
| JPM JPMorgan Chase & Co. | 1.19% | 134,808 | $33.1M | Reduce -2.1% |
| AVGO Broadcom Inc. | 1.18% | 196,565 | $32.9M | Reduce -17.3% |
| ABBV Abbvie Inc. | 1.15% | 153,116 | $32.1M | Reduce -1.1% |
| BSX Boston Scientific Corp. | 1.12% | 309,537 | $31.2M | Reduce -8.6% |
| KR Kroger Co. | 1.11% | 456,398 | $30.9M | Add +37.5% |
| UBER Uber Technologies Inc. | 1.06% | 404,929 | $29.5M | Add +8.8% |
| LLY Eli Lilly & Co. | 1.03% | 34,761 | $28.7M | Add +1.4% |
| FANG Diamondback Energy Inc. | 0.96% | 166,962 | $26.7M | Add +14.0% |
| BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP | 0.94% | 314,087 | $26.3M | Reduce -10.1% |
| WFC Wells Fargo & Co. | 0.92% | 359,397 | $25.8M | Reduce -2.3% |
| AXP American Express Co. | 0.88% | 91,376 | $24.6M | Reduce -9.0% |
| NOW ServiceNow Inc. | 0.87% | 30,474 | $24.3M | Add +0.3% |
| TMUS T-Mobile US Inc. | 0.81% | 85,080 | $22.7M | Reduce -12.1% |
| XOM Exxon Mobil Corp. | 0.81% | 190,733 | $22.7M | Reduce -4.6% |
| RGA Reinsurance Group of America | 0.80% | 113,133 | $22.3M | Add +16.2% |
| CRM Salesforce Inc. | 0.80% | 82,921 | $22.3M | Reduce -1.5% |
| UNH Unitedhealth Group Inc. | 0.78% | 41,767 | $21.9M | Reduce -4.9% |
| ADBE Adobe Inc. | 0.72% | 52,145 | $20.0M | Reduce -3.4% |
| WDAY Workday Inc. Class A | 0.70% | 84,076 | $19.6M | Reduce -5.8% |
| PHM Pultegroup Inc. | 0.70% | 188,697 | $19.4M | Reduce -0.3% |
| SYY Sysco Corp. | 0.68% | 253,715 | $19.0M | Reduce -2.5% |
| IQV Iqvia Holdings Inc. | 0.68% | 107,691 | $19.0M | Add +128.8% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.67% | 154,552 | $18.8M | Reduce -2.3% |
| MCK McKesson Corp. | 0.65% | 26,909 | $18.1M | Add +3.8% |
| KMB Kimberly-Clark Corp. | 0.63% | 123,867 | $17.6M | Reduce -9.0% |
| IBKR Interactive Brokers Gro Class A | 0.63% | 105,930 | $17.5M | Reduce -18.4% |
| PH Parker Hannifin Corp. | 0.62% | 28,663 | $17.4M | Reduce -9.9% |
| PM Philip Morris International | 0.62% | 109,026 | $17.3M | Reduce -4.5% |
| VRT Vertiv Holdings Co. Class A | 0.62% | 239,314 | $17.3M | Add +645.8% |
| DELL Dell Technologies -C | 0.61% | 186,694 | $17.0M | Reduce -19.5% |
| PPL PPL Corp. | 0.55% | 426,817 | $15.4M | Add +1369.3% |
| LRCX Lam Research Corp. | 0.55% | 211,534 | $15.4M | Add +392.8% |
| CNP Centerpoint Energy Inc. | 0.54% | 415,671 | $15.1M | Add +0.1% |
| CSCO Cisco Systems Inc. | 0.52% | 234,241 | $14.5M | Reduce -1.0% |
| QSR Restaurant Brands Intern | 0.51% | 213,469 | $14.2M | Add +23.2% |
| TPR Tapestry Inc. | 0.51% | 200,435 | $14.1M | Reduce -32.8% |
| IRM Iron Mountain Inc. filed as IRON MTN INC DEL | 0.49% | 159,047 | $13.7M | Reduce -3.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.47% | 312,284 | $13.0M | Reduce -0.2% |
| LIN Linde PLC | 0.46% | 27,822 | $13.0M | Reduce -2.6% |
| GPI Group 1 Automotive Inc. | 0.45% | 33,163 | $12.7M | Reduce -7.8% |
| ELV Elevance Health Inc. | 0.43% | 27,791 | $12.1M | Add +35.6% |
| ORCL Oracle Corp. | 0.43% | 85,395 | $11.9M | Reduce -2.3% |
| RCL Royal Caribbean Cruises Ltd. | 0.42% | 57,089 | $11.7M | Add +67.9% |
| GPK Graphic Packaging Holding Co. | 0.42% | 450,262 | $11.7M | Reduce -3.7% |
| MD Pediatrix Medical Group Inc. | 0.40% | 770,941 | $11.2M | Reduce -6.8% |
| GLPI Gaming and Leisure Propertie | 0.40% | 217,744 | $11.1M | Add +0.0% |
| HD Home Depot Inc. | 0.39% | 29,932 | $11.0M | Reduce -22.1% |
| ZTS Zoetis Inc. | 0.39% | 65,562 | $10.8M | Reduce -4.9% |
| KDP Keurig Dr Pepper Inc. | 0.38% | 307,849 | $10.5M | New |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.37% | 249,252 | $10.4M | Add +24.0% |
| GFF Griffon Corp. | 0.37% | 144,553 | $10.3M | Reduce -2.5% |
| LHX L3HARRIS Technologies Inc. | 0.37% | 49,100 | $10.3M | Add +89.2% |
| DAL Delta Air Lines Inc. | 0.36% | 232,064 | $10.1M | Add +2.3% |
| ACN Accenture PLC Class A | 0.35% | 31,692 | $9.9M | Add +11.5% |
| BMY Bristol-Myers Squibb Co. | 0.35% | 160,383 | $9.8M | Reduce -4.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 17,715 | $9.4M | Reduce -2.7% |
| HWM Howmet Aerospace Inc. | 0.34% | 72,507 | $9.4M | Reduce -21.2% |
| CRK Comstock Resources Inc. | 0.34% | 459,642 | $9.3M | Reduce -18.1% |
| PRA Proassurance Corp. | 0.33% | 399,665 | $9.3M | Reduce -2.5% |
| PRIM Primoris Services Corp. | 0.33% | 161,776 | $9.3M | Reduce -6.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.32% | 91,356 | $9.0M | Add +45.5% |
| TTMI TTM Technologies | 0.32% | 437,704 | $9.0M | Reduce -2.5% |
| WMT Walmart Inc. | 0.31% | 99,973 | $8.8M | Reduce -62.0% |
| ACH Accendra Health Inc. filed as OWENS & MINOR INC NEW | 0.31% | 956,203 | $8.6M | Add +78.9% |
| GPC Genuine Parts Co. | 0.31% | 72,025 | $8.6M | Add +221.2% |
| PAHC Phibro Animal Health Corp. Class A | 0.31% | 399,005 | $8.5M | Reduce -2.5% |
| LAD Lithia Motors Inc. | 0.30% | 28,972 | $8.5M | Reduce -2.5% |
| WBS Webster Financial Corp. | 0.30% | 164,378 | $8.5M | Reduce -2.5% |
| SIGI Selective Insurance Group | 0.30% | 92,004 | $8.4M | Reduce -2.6% |
| PBH Prestige Consumer Healthcare | 0.30% | 97,125 | $8.3M | Reduce -2.5% |
| MCD McDonald's Corp. | 0.30% | 26,727 | $8.3M | Add +0.9% |
| DY Dycom Industries Inc. | 0.30% | 54,045 | $8.2M | Reduce -2.5% |
| KO The Coca-Cola Co. | 0.29% | 113,051 | $8.1M | Reduce -1.5% |
| CCRN Cross Country Healthcare Inc. | 0.29% | 539,004 | $8.0M | Reduce -2.5% |
| SNCY Sun Country Airlines Holding filed as SUN CTRY AIRLS HLDGS INC | 0.29% | 646,597 | $8.0M | Reduce -5.5% |
| LGND Ligand Pharmaceuticals | 0.28% | 74,314 | $7.8M | Reduce -2.5% |
| CLH Clean Harbors Inc. | 0.28% | 39,580 | $7.8M | Reduce -8.4% |
| GOOG Alphabet Inc. Class C | 0.28% | 49,889 | $7.8M | Reduce -0.9% |
| ABT Abbott Laboratories | 0.28% | 58,520 | $7.8M | Reduce -1.1% |
| ITGR Integer Holdings Corp. | 0.28% | 65,395 | $7.7M | Reduce -8.5% |
| JCI Johnson Controls Internation | 0.28% | 96,199 | $7.7M | Reduce -24.0% |
| NFLX Netflix Inc. | 0.27% | 8,216 | $7.7M | Reduce -1.6% |
| PR Permian Resources Corp. Class A | 0.27% | 546,116 | $7.6M | Reduce -2.5% |
| GATX Gatx Corp. | 0.27% | 48,071 | $7.5M | Reduce -2.5% |
| NWN Northwest Natural Holding Co. | 0.26% | 171,123 | $7.3M | Reduce -2.5% |
| RMD Resmed Inc. | 0.26% | 32,608 | $7.3M | Add +11.5% |
| SCSC Scansource Inc. | 0.26% | 213,609 | $7.3M | Reduce -2.5% |
| GBX Greenbrier Companies Inc. | 0.25% | 138,659 | $7.1M | Reduce -2.5% |
| PMT Pennymac Mortgage Investment | 0.25% | 484,092 | $7.1M | Reduce -2.5% |
| BDC Belden Inc. | 0.25% | 69,869 | $7.0M | Reduce -2.5% |
| VOO Vanguard S&P 500 ETF | 0.25% | 13,601 | $7.0M | Reduce -5.2% |
| PG The Procter & Gamble Co. | 0.25% | 40,963 | $7.0M | Reduce -1.5% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $1.2M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 932 | $1.2M | No change |
Total filed on the 13F, all lines: $2.8B.
Portfolio Sells Q4 2024 → Q1 2025
| AVGO Broadcom Inc. | Reduce -17.3% | 1.18% | −0.64 |
| WMT Walmart Inc. | Reduce -62.0% | 0.31% | −0.47 |
| NEE Nextera Energy Inc. | Reduce -76.5% | 0.14% | −0.42 |
| GOOGL Alphabet Inc. Class A | Reduce -7.7% | 1.85% | −0.41 |
| CAT Caterpillar Inc. | Reduce -84.8% | 0.07% | −0.39 |
| MRK Merck & Co. Inc. | Reduce -68.0% | 0.15% | −0.32 |
| DELL Dell Technologies -C | Reduce -19.5% | 0.61% | −0.27 |
| MAR Marriott International Class A | Reduce -92.4% | 0.02% | −0.27 |
| NVT Nvent Electric PLC | Reduce -95.8% | 0.01% | −0.25 |
| DECK Deckers Outdoor Corp. | Reduce -10.7% | 0.24% | −0.21 |
| PDCO Patterson Cos Inc. | Sold out | 0.00% | −0.19 |
| CI The Cigna Group | Reduce -72.8% | 0.09% | −0.16 |
| MU Micron Technology Inc. | Reduce -93.9% | 0.01% | −0.15 |
| TPR Tapestry Inc. | Reduce -32.8% | 0.51% | −0.14 |
| META Meta Platforms Inc. Class A | Reduce -13.5% | 1.66% | −0.14 |
| AMZN Amazon.com Inc. | Reduce -0.4% | 2.02% | −0.13 |
| MDLZ Mondelez International Inc. Class A | Reduce -64.4% | 0.10% | −0.13 |
| CRM Salesforce Inc. | Reduce -1.5% | 0.80% | −0.13 |
| IBKR Interactive Brokers Gro Class A | Reduce -18.4% | 0.63% | −0.13 |
| CRWD CrowdStrike Holdings Inc. Class A | Reduce -59.6% | 0.09% | −0.11 |
| MPC Marathon Petroleum Corp. | Reduce -75.7% | 0.04% | −0.11 |
| PRIM Primoris Services Corp. | Reduce -6.7% | 0.33% | −0.10 |
| AXP American Express Co. | Reduce -9.0% | 0.88% | −0.10 |
| HD Home Depot Inc. | Reduce -22.1% | 0.39% | −0.10 |
| SCSC Scansource Inc. | Reduce -2.5% | 0.26% | −0.08 |
| IRM Iron Mountain Inc. | Reduce -3.2% | 0.49% | −0.08 |
| ADBE Adobe Inc. | Reduce -3.4% | 0.72% | −0.08 |
| IWD iShares Russell 1000 Value E | Reduce -66.6% | 0.04% | −0.08 |
| HPE Hewlett Packard Enterprise | Reduce -30.1% | 0.09% | −0.07 |
| SMTC Semtech Corp. | Sold out | 0.00% | −0.07 |
| TTEK Tetra Tech Inc. | Reduce -2.5% | 0.23% | −0.07 |
| GCO Genesco Inc. | Reduce -2.5% | 0.07% | −0.06 |
| VTLE Vital Energy Inc. | Reduce -2.5% | 0.16% | −0.06 |
| WDAY Workday Inc. Class A | Reduce -5.8% | 0.70% | −0.06 |
| GMS GMS Inc. | Sold out | 0.00% | −0.06 |
| DCH Dauch Corporation | Reduce -2.5% | 0.16% | −0.06 |
| JCI Johnson Controls Internation | Reduce -24.0% | 0.28% | −0.05 |
| ORCL Oracle Corp. | Reduce -2.3% | 0.43% | −0.05 |
| CMCSA Comcast Corp. Class A | Reduce -33.9% | 0.12% | −0.05 |
| CLH Clean Harbors Inc. | Reduce -8.4% | 0.28% | −0.05 |
| TGI Triumph Group Inc. | Reduce -48.2% | 0.16% | −0.05 |
| GPI Group 1 Automotive Inc. | Reduce -7.8% | 0.45% | −0.05 |
| LAD Lithia Motors Inc. | Reduce -2.5% | 0.30% | −0.05 |
| TTMI TTM Technologies | Reduce -2.5% | 0.32% | −0.05 |
| CARG Cargurus Inc. | Reduce -2.5% | 0.24% | −0.04 |
| WDC Western Digital Corp. | Reduce -27.8% | 0.05% | −0.04 |
| KSS Kohls Corp. | Reduce -1.3% | 0.07% | −0.04 |
| CCRN Cross Country Healthcare Inc. | Reduce -2.5% | 0.29% | −0.04 |
| PH Parker Hannifin Corp. | Reduce -9.9% | 0.62% | −0.04 |
| SNCY Sun Country Airlines Holding | Reduce -5.5% | 0.29% | −0.04 |
Portfolio Buys Q4 2024 → Q1 2025
| PPL PPL Corp. | Add +1369.3% | 0.55% | +0.52 |
| VRT Vertiv Holdings Co. Class A | Add +645.8% | 0.62% | +0.50 |
| LRCX Lam Research Corp. | Add +392.8% | 0.55% | +0.45 |
| KR Kroger Co. | Add +37.5% | 1.11% | +0.44 |
| KDP Keurig Dr Pepper Inc. | New | 0.38% | +0.38 |
| IQV Iqvia Holdings Inc. | Add +128.8% | 0.68% | +0.38 |
| UBER Uber Technologies Inc. | Add +8.8% | 1.06% | +0.32 |
| GPC Genuine Parts Co. | Add +221.2% | 0.31% | +0.22 |
| LHX L3HARRIS Technologies Inc. | Add +89.2% | 0.37% | +0.19 |
| ELV Elevance Health Inc. | Add +35.6% | 0.43% | +0.18 |
| CARS Cars.com Inc. | New | 0.17% | +0.17 |
| FANG Diamondback Energy Inc. | Add +14.0% | 0.96% | +0.16 |
| MCK McKesson Corp. | Add +3.8% | 0.65% | +0.16 |
| RCL Royal Caribbean Cruises Ltd. | Add +67.9% | 0.42% | +0.16 |
| LLY Eli Lilly & Co. | Add +1.4% | 1.03% | +0.16 |
| QSR Restaurant Brands Intern | Add +23.2% | 0.51% | +0.14 |
| VONV Vanguard Russell 1000 Value | Add +373.3% | 0.15% | +0.12 |
| SLB SLB Ltd. | Add +24.0% | 0.37% | +0.12 |
| RGA Reinsurance Group of America | Add +16.2% | 0.80% | +0.11 |
| CNP Centerpoint Energy Inc. | Add +0.1% | 0.54% | +0.10 |
| MSBI Midland States Bancorp Inc. | Add +323.5% | 0.15% | +0.10 |
| CNMD Conmed Corp. | New | 0.10% | +0.10 |
| DIS The Walt Disney Co. | Add +45.5% | 0.32% | +0.09 |
| ACH Accendra Health Inc. | Add +78.9% | 0.31% | +0.08 |
| BGS B&G Foods Inc. | Add +23.0% | 0.23% | +0.06 |
| GLPI Gaming and Leisure Propertie | Add +0.0% | 0.40% | +0.05 |
| STAG Stag Industrial Inc. | Add +8.9% | 0.24% | +0.05 |
| MSFT Microsoft Corp. | Add +4.7% | 3.79% | +0.05 |
| PYPL PayPal Holdings Inc. | Add +62.3% | 0.18% | +0.05 |
| MCD McDonald's Corp. | Add +0.9% | 0.30% | +0.05 |
| ASML ASML Holding NV-NY Reg SHS | Add +65.1% | 0.10% | +0.04 |
| RMD Resmed Inc. | Add +11.5% | 0.26% | +0.04 |
| JNJ Johnson & Johnson | Add +0.1% | 0.20% | +0.04 |
| GDOT Green Dot Corp. Class A | Add +44.4% | 0.20% | +0.04 |
| HOUS Anywhere Real Estate Inc. | Add +29.8% | 0.11% | +0.03 |
| SAIC Science Applications Inte | Add +15.9% | 0.15% | +0.03 |
| SE Sea Ltd.-ADR | New | 0.03% | +0.03 |
| IAS Integral Ad Science Holding | New | 0.03% | +0.03 |
| CSGS CSG Systems Intl Inc. | Add +47.1% | 0.06% | +0.03 |
| CAH Cardinal Health Inc. | New | 0.03% | +0.03 |
| HFWA Heritage Financial Corp. | Add +9.3% | 0.20% | +0.03 |
| PJT PJT Partners Inc. Class A | New | 0.03% | +0.03 |
| COST Costco Wholesale Corp. | Add +0.3% | 0.24% | +0.03 |
| SPXC SPX Technologies Inc. | Add +94.3% | 0.06% | +0.03 |
| KMI Kinder Morgan Inc. | New | 0.02% | +0.02 |
| KTB Kontoor Brands Inc. | Add +162.1% | 0.05% | +0.02 |
| ACN Accenture PLC Class A | Add +11.5% | 0.35% | +0.02 |
| KLAC KLA Corp. | Add +4.5% | 0.13% | +0.02 |
| OLLI Ollie's Bargain Outlet Holdi | New | 0.02% | +0.02 |
| MA Mastercard Inc. Class A | Add +0.4% | 0.17% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 572 | $3.8B | AAPL, NVDA, GOOGL, MSFT, DUNK |
| Q1 2026 | 556 | $3.4B | AAPL, NVDA, MSFT, GOOGL, AMZN |
| Q4 2025 | 551 | $3.4B | AAPL, MSFT, NVDA, GOOGL, DUNK |
| Q3 2025 | 557 | $3.4B | MSFT, NVDA, AAPL, DUNK, GOOGL |
| Q2 2025 | 536 | $3.0B | MSFT, AAPL, NVDA, AMZN, META |
| Q1 2025 | 541 | $2.8B | AAPL, MSFT, NVDA, AMZN, GOOGL |
| Q4 2024 | 538 | $3.0B | AAPL, MSFT, NVDA, GOOGL, AMZN |
| Q3 2024 | 530 | $3.0B | AAPL, MSFT, NVDA, GOOGL, AMZN |
| Q2 2024Amended | 521 | $3.0B | AAPL, MSFT, NVDA, GOOGL, AMZN |
| Q1 2024 | 522 | $3.0B | MSFT, AAPL, NVDA, GOOGL, AMZN |