David Kennon Inc

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 17, 2025), David Kennon Inc reported 36 stock positions worth $267.7 million. Its top holding was Vanguard S&P 500 ETF (VOO) at 24.7% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 12.0%) and Vanguard Ultra Short Bond Et (VUSB, 9.8%). Compared with Q1 2025, it opened 1 new position, sold out of 1, added to 12 and reduced 19. The biggest buy was Vanguard S&P 500 ETF (VOO, shares +37%) and the biggest sale Goldman Sachs Access US Agg (GCOR, shares −57%).

Most Recent 13F
Q2 2026
Location
SARASOTA, FL
CIK
0001954126
Portfolio Value
$267.7M (Q2 2025)
SEC Filing
0001085146-25-003899 ↗ filed Jul 17, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $233.9M Q1 2024 Q2 2024: $238.1M Q2 2024 Q3 2024: $254.0M Q3 2024 Q4 2024: $253.5M Q4 2024 Q1 2025: $251.2M Q1 2025 Q2 2025: $267.7M $267.7M Q2 2025 Q3 2025: $277.8M Q3 2025 Q4 2025: $281.3M Q4 2025 Q1 2026: $278.9M Q1 2026 Q2 2026: $302.6M Q2 2026

Holdings 36 stocks · $267.7M

VOO Vanguard S&P 500 ETF 24.67% 116,235 $66.0M Add +36.6%
VTI VG Morningstar TS MKT ETF-US 12.00% 105,684 $32.1M Reduce -1.6%
VUSB Vanguard Ultra Short Bond Et 9.82% 526,886 $26.3M Add +1.1%
ONEQ Fidelity Nasdaq Comp Indx 7.20% 240,571 $19.3M Add +3.5%
VXUS Vanguard Total Intl Stock 5.70% 220,811 $15.3M Reduce -17.8%
VB Vanguard Most SM-Cap ETF-Usd 4.30% 48,529 $11.5M Add +0.0%
VO Vngrd Mrngstr MD-Cap ETF-Usd 3.96% 37,879 $10.6M Reduce -0.2%
FIDI Fidelity Intl Hi Div ETF 3.27% 375,776 $8.8M Reduce -2.0%
ULST SS Ultra Short TM Bond ETF 3.20% 210,905 $8.6M Add +0.9%
VPU Vanguard Utilities ETF 2.64% 40,064 $7.1M Reduce -0.2%
VNQ Vanguard Real Estate ETF 2.64% 79,275 $7.1M Add +0.8%
SPEM State Street SP PTF Em ETF 2.57% 160,694 $6.9M Reduce -0.4%
VHT Vanguard Health Care ETF 2.03% 21,927 $5.4M Add +5.0%
VWOB Vanguard Emerg MKTS Gov BND 1.63% 66,795 $4.4M Add +0.1%
PFFD Global X US Preferred ETF 1.62% 229,687 $4.3M Reduce -45.5%
USHY iShares Broad Usd High Yield 1.55% 110,283 $4.1M Reduce -22.7%
GCOR Goldman Sachs Access US Agg 1.49% 96,636 $4.0M Reduce -56.7%
SHYG iShares 0-5 YR HY Corp. Bond 1.48% 91,681 $4.0M Reduce -22.1%
BND Vanguard Total Bond Market 1.37% 49,761 $3.7M Reduce -4.3%
SPHD Invesco S&P 500 High Dividen 1.11% 62,632 $3.0M Reduce -2.8%
MGC Vngrd Mrngstr MG Cap ETF-Usd 1.00% 11,933 $2.7M Add +0.7%
BKLC BNY Mellon US LRG Cap Cor 0.83% 18,779 $2.2M Add +3.0%
AAPL Apple Inc. 0.69% 9,021 $1.9M Reduce -0.5%
SPBO SS SPDR P Corp. Bond ETF 0.64% 58,467 $1.7M Reduce -1.6%
IWD iShares Russell 1000 Value E 0.55% 7,557 $1.5M Add +3.8%
AGGY Wisdomtree Yield Enhanced US 0.42% 25,960 $1.1M Reduce -1.2%
IVV iShares Core S&P 500 ETF 0.28% 1,212 $752K Reduce -1.9%
AMZN Amazon.com Inc. 0.24% 2,982 $654K No change
XBIL F/M US Treasury 6 Month Bill 0.24% 12,743 $639K Reduce -3.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.17% 721 $446K No change
MSFT Microsoft Corp. 0.16% 845 $420K No change
CEMB iShares JP Morgan Em Corpora 0.14% 8,385 $381K Reduce -88.7%
BOTZ Global X Robotics & Artifici 0.12% 10,230 $334K No change
VCSH Vanguard S/T Corp. Bond ETF 0.10% 3,201 $255K Add +4.5%
JPM JPMorgan Chase & Co. 0.09% 861 $250K Reduce -5.5%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.08% 592 $217K New

Portfolio Sells Q1 2025 → Q2 2025

GCOR Goldman Sachs Access US Agg Reduce -56.7% 1.49% −2.17
PFFD Global X US Preferred ETF Reduce -45.5% 1.62% −1.58
CEMB iShares JP Morgan Em Corpora Reduce -88.7% 0.14% −1.19
VXUS Vanguard Total Intl Stock Reduce -17.8% 5.70% −0.94
USHY iShares Broad Usd High Yield Reduce -22.7% 1.55% −0.54
SHYG iShares 0-5 YR HY Corp. Bond Reduce -22.1% 1.48% −0.51
SPHD Invesco S&P 500 High Dividen Reduce -2.8% 1.11% −0.17
BND Vanguard Total Bond Market Reduce -4.3% 1.37% −0.15
AAPL Apple Inc. Reduce -0.5% 0.69% −0.11
LLY Eli Lilly & Co. Sold out 0.00% −0.09
VPU Vanguard Utilities ETF Reduce -0.2% 2.64% −0.09
SPBO SS SPDR P Corp. Bond ETF Reduce -1.6% 0.64% −0.05
AGGY Wisdomtree Yield Enhanced US Reduce -1.2% 0.42% −0.03
XBIL F/M US Treasury 6 Month Bill Reduce -3.3% 0.24% −0.02
FIDI Fidelity Intl Hi Div ETF Reduce -2.0% 3.27% −0.00
JPM JPMorgan Chase & Co. Reduce -5.5% 0.09% +0.00
IVV iShares Core S&P 500 ETF Reduce -1.9% 0.28% +0.00
SPEM State Street SP PTF Em ETF Reduce -0.4% 2.57% +0.04
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -0.2% 3.96% +0.05
VTI VG Morningstar TS MKT ETF-US Reduce -1.6% 12.00% +0.25

Portfolio Buys Q1 2025 → Q2 2025

VOO Vanguard S&P 500 ETF Add +36.6% 24.67% +7.26
ONEQ Fidelity Nasdaq Comp Indx Add +3.5% 7.20% +0.90
MGK Vngrd Mrgstr MG CP GR ETF-Ui New 0.08% +0.08
BKLC BNY Mellon US LRG Cap Cor Add +3.0% 0.83% +0.06
MGC Vngrd Mrngstr MG Cap ETF-Usd Add +0.7% 1.00% +0.05
VB Vanguard Most SM-Cap ETF-Usd Add +0.0% 4.30% +0.01
IWD iShares Russell 1000 Value E Add +3.8% 0.55% +0.00
VCSH Vanguard S/T Corp. Bond ETF Add +4.5% 0.10% −0.00
VWOB Vanguard Emerg MKTS Gov BND Add +0.1% 1.63% −0.08
VHT Vanguard Health Care ETF Add +5.0% 2.03% −0.17
ULST SS Ultra Short TM Bond ETF Add +0.9% 3.20% −0.18
VNQ Vanguard Real Estate ETF Add +0.8% 2.64% −0.20
VUSB Vanguard Ultra Short Bond Et Add +1.1% 9.82% −0.52

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 45$302.6MVOO, VTI, VXUS, QQQM, VUSB
Q1 2026 41$278.9MVOO, VTI, ONEQ, VXUS, VUSB
Q4 2025 38$281.3MVOO, VTI, ONEQ, VUSB, VXUS
Q3 2025 36$277.8MVOO, VTI, VUSB, ONEQ, VXUS
Q2 2025 36$267.7MVOO, VTI, VUSB, ONEQ, VXUS
Q1 2025 36$251.2MVOO, VTI, VUSB, VXUS, ONEQ
Q4 2024 36$253.5MVOO, VTI, VUSB, ONEQ, VXUS
Q3 2024 34$254.0MVOO, VTI, VUSB, ONEQ, VXUS
Q2 2024 34$238.1MVOO, VTI, VUSB, ONEQ, VXUS
Q1 2024 34$233.9MVOO, VTI, VUSB, ONEQ, VXUS